For the very first time, PFDC L’Oreal Paris Bridal Week 2014 has initiated the fashion trend in Pakistan digitally.
Realizing that most of the audience enjoys watching fashion shows and relive moments from the show in the comfort of their homes, PLBW2014 was not only digitally covered but there were various activities that were also conducted online, for the digitally linked audience.
In a first for local fashion events, L’Oréal Paris introduced Pakistan’s largest Social Media Wall at the PLBW 2014 venue, where guests at the event could stay up-to-date regarding live tweets, Instagram images, Facebook posts and other social media activity regarding PLBW 2014.
The Social Media Wall at the main exhibition area of the venue showcased content from the PLBW ramp, backstage, Black Carpet and main exhibition area wherever the event’s official hashtag #PLBW2014 was used online.
L’Oréal Paris also introduced a personalized e-commerce website, “Shop the Look” where patrons could view and purchase products from the complete L’Oréal Paris beauty portfolio used to create the unique make-up and styling looks showcased at PLBW 2014.
The brand also digitized and made available for download e-versions of their signature INSIDE Bridal Week newsletters which were traditionally distributed during each day of PLBW.
To be a part of this digitized fashion trend, visit their official facebook page.
