While they say charity begins at home, how often do we take it upon ourselves to raise awareness amongst the women that spend the most time with us? Whether she’s a friend, relative or employee, you must pass the pink and educate her regarding breast cancer!

This October Khadija Rahman begins this year’s #PinkTober campaign by educating Sarahfeen about the dangers of breast cancer, how to self-examine, and the basic steps to ensure an early detection.


GENERATION urges all of you to do the same! Let’s play our part in potentially saving a life. Let’s do this girls!


Join the conversation using the following campaign Hashtags: #Generationpk #PassthePink #BreastCancer #Stepoutside #PinkTober