PAS Awards 2017 are to be held on the 15th of April this year. The nominations from all categories have been announced.
The Nominations are presented in the table below:
| No. | Category | Brand | Campaign Title | Company | Agency |
| 1 | Banking & Financial Services | Faysal Bank | Business First Current Account Campaign | Faysal Bank | Adcom Leo Burnett, Adcom ZenithOptimedia, Synite, Big Guns Productions |
| 2 | Banking & Financial Services | Bank Alfalah | Bank Alfalah Islamic | Bank Alfalah Limited | MullenLowe Rauf, Azaad Films |
| 3 | Banking & Financial Services | Bank Alfalah | Alfalah Zariya | Bank Alfalah Limited | MullenLowe Rauf, Num Films |
| 4 | Automotive, Transport and Allied Industry | AGS | Life Ki Gari | Atlas Battery | Adcom Leo Burnett, Adcom ZenithOptimedia |
| 5 | Beverages – Cold | Nestle Pure Life | Healthy Hydration Campaign | Nestle Waters Pakistan | RED Communication Arts, Group M – Maxus, Core Media, Bulls Eye DDB, Marketing Works |
| 6 | Beverages – Cold | Coca-Cola | Zalima Coca-Cola Piladay | The Coca-Cola Export Corporation | Soho Square, Starcom, Digitz, Kinetic, The Vision Factory |
| 7 | Confectionery and Snacks | Candyland Novella | Dil Pighal Jaye | Ismail Industries Ltd | Manhattan Communication (Pvt.) Limited |
| 8 | Confectionery and Snacks | Chocolate Chip Cookies | Bohat Bohat Bohat Chocolaty | Ismail Industries Ltd | Manhattan Communications (Pvt.) Limited, PhD Pakistan, Azad Films |
| 9 | Confectionery and Snacks | Oye Hoye | Oye Hoye Launch Campaign | United Snacks | Ogilvy & Mather, Hashtag Tribe, Maxus Global, Addynamics, Stimulus Production, Soho Square |
| 10 | Construction, Real Estate, & Alliged Industries | Bestway Cement | Jazba-E-Tameer | Bestway Cement | Manhattan International |
| 11 | Construction, Real Estate, & Alliged Industries | Diamond Paints | Dil Deewar Saaf | Diamond Paints | Adcom Leo Burnett, Adcom ZenithOptimedia, Echo Digital Marketing, ID Creations |
| 12 | Cosmetic and Personal Care | L’Oreal Advanced Haircare/Paris | #DontStopHair | L’Oreal Pakistan | Adcom Leo Burnett, Adcom ZenithOptimedia, Orient McCann, Lotus PR |
| 13 | Cosmetic and Personal Care | Dettol | Dettol Ka Dhula | RB Pakistan | McCann India, Digital Headquarters |
| 14 | Cosmetic and Personal Care | Lux | LUX WHITE RE-LAUNCH CAMPAIGN | Unilever Pakistan | JWT, TML Activations, Mindshare, Creative Chaos, Arrows |
| 15 | Culinary | National Ketchup | National Ketchup Zaroori | National Foods Limited | IAL Saatchi & Saatchi |
| 16 | Culinary | Kashmir Cooking Oil & Banaspati | Bohat Khoob | United Industries Ltd | BBDO Pakistan, Stimulus Productions |
| 17 | Culinary | Mezan Cooking Oil | Mezan Ramadan 2016 | Paracha Textile Mills | Adcom Leo Burnett, Adcom ZenithOptimedia, ID Creations |
| 18 | Fabric Care, Home Care & Furnishings | Interwood Kitchens | Going Beyond | Interwood Mobel (Pvt.) Ltd | IAL Saatchi & Saatchi |
| 19 | Fabric Care, Home Care & Furnishings | Surf Excel | Madad Ek Ibadat | Unilever Pakistan | Lowe Lintas, Mindshare Pakistan Limited, Mullen Lowe Rauf, Kinetic Pakistan |
| 20 | Food & Dairy | Nurpur | Nurpur Corporate Thematic | Fauji Foods Limited | Fishbowl (Pvt) Ltd |
| 21 | Food & Dairy | Knorr Soups | Knorr Soup – Share The Warmth | Unilever Pakistan | Ogilvy And Mather, Symmetry, Mindshare, Kinetic |
| 22 | Food & Dairy | Nestlé LACTOGROW 3 | Tummy Muskaraye Tou Mummy Muskaraye | Nestlé Pakistan Ltd. | Ogilvy & Mather, Maxus |
| 23 | Hospitals, Healthcare & Hygiene | Shaukat Khanum Memorial Cancer Hospital And Research Centre | Mujhey Ghar Wapis Jana Ha | Shaukat Khanum Memorial Cancer Hospital And Research Centre | Farigh Four |
| 24 | Hospitals, Healthcare & Hygiene | The Indus Hospital | Rishta Nahi Ehsaas Zaroori Hai | The Indus Hospital | Manhattan International |
| 25 | Icecream and Desserts | Cornetto | Cornetto 2016 | Unilever Pakistan | BBPR, Empact Activations, Mindshare |
| 26 | Icecream and Desserts | Omore | Signature Campaign | Engro Foods Limited | Adcom Leo Burnett, Starcom Pakistan, Synite, Seeme Productions |
| 27 | Others | Interwood – Office Furniture | FLO & SPACE WORKSTATION LAUNCH | Interwood Mobel (Pvt.) Ltd | IAL Saatchi & Saatch |
| 28 | Others | FPCCI Focus PK 16 | Focus PK 16 Entertainment & Production Conference | FPCCI Focus PK | Bond Advertising, Aikman Studios, Talking Point, Mind Map Communications |
| 29 | Others | Refree (Agriculture & Related Industry) | Lambay Aur Mottay Gannay! | Evyol Group | Aray Wah |
| 30 | Public Service & CSR | AGS | Ramadan Recharge | Atlas Battery Limited | Adcom Leo Burnett, Adcom ZenithOptimedia, Insight Solutions,Bird Eye Vision |
| 31 | Public Service & CSR | UN Women Pakistan | #BeatMe | UN Women Pakistan | BBDO Pakistan, The Videographers, Azad Film Company |
| 32 | Public Service & CSR | Roshni Helpline | Kites Of Hope | Roshni Helpline | Spectrum Y&R |
| 33 | Telecommunication Hardware and Consumer Electronics | Haier | Sirf DC Nahi, Haier Ka Mukammal DC Inverter | Haier Pakistan | Synergy Dentsu, Marketing Works |
| 34 | Telecommunication Hardware and Consumer Electronics | PEL | PEL Inverter Ac – Saving Wala Ac | Pak Elektron Limited (PEL) | RED Communication Arts (Pvt.) Ltd., Rocketman Films |
| 35 | Telecommunication Hardware and Consumer Electronics | Samsung Galaxy J1 Ace | Click Har Moment | Samsung Pakistan | Adcom Leo Burnett, Starcom Pakistan |
| 36 | Telecommunication Service Providers | Telenor | Sacha Saath | Telenor Pakistan | Adcom Leo Burnett, OMD Pakistan, Stimulus Productions |
| 37 | Telecommunication service Providers | Telenor Internet EasyLoad Telenor Pakistan Adcom Leo Burnett, OMD Pakistan, Seven Senses | |||
| 38 | Telecommunication Service Providers | Djuice | My Djuice Offer | Telenor Pakistan | Adcom Leo Burnett |
| 39 | Textile Fashion & Accessories | Servis | Utaarnay Ka Scene He Nahi – Summer Campaign 2016 | Service Sales Corporation (Pvt.) Ltd. | Red Communication Arts |
| 40 | Textile Fashion & Accessories | Borjan | Join The Fashion Walk | Borjan | Adcom Leo Burnett, Adcom ZenithOptimedia, 9.8 Films |
| 41 | Textile Fashion & Accessories | Stylo | Jo Chahon Wo Paoon | Stylo Shoes | Bullseye DDB |
| 42 | Best In BTL Activation | Jazz | Jazz Rising Stars | Jazz | Spark Pakistan, Heptagon, IAL Saatchi & Saatchi, Lahore Qalandars, Jang Group, Geo Network |
| 43 | Best In BTL Activation | UN Women Pakistan | #BeatMe | UN Women Pakistan | BBDO Pakistan, The Videographers |
| 44 | Best In BTL Activation | Sunsilk | Fashion Edition Exclusive Bottles | Unilever Pakistan | TML Activations |
| 45 | Best in Digital | Coca Cola | Coke Studio 9 | The Coca-Cola Corporation Of Pakistan | Digitz Pvt Ltd |
| 46 | Best in Digital | UN Women Pakistan | #BeatMe | UN Women Pakistan | BBDO Pakistan, The Videographers |
| 47 | Best in Digital | Surf Excel | Madad Ek Ibadat | Unilever Pakistan | Lowe Lintas, Mullen Lowe Rauf, Mindshare Pakistan, Absolute Productions |
| 48 | Best in PR | Djuice | #OyeKucchhKarGuzar | Telenor Pakistan | Adcom Leo Burnett, OMD Pakistan, The Digital Factory, Catwalk, TruBrew Records, Citrus Talent, Google/Youtube Pakistan & Singapore |
| 49 | Best In PR | Sunsilk | Fashion Edition 2016 | Unilever Pakistan | Talking Point, JWT |
| 50 | Campaign For Good | Jazz | Jazz Rising Stars | Jazz | Spark Pakistan, Heptagon, IAL Saatchi & Saatchi, Lahore Qalandars, Jang Group, Geo Network |
| 51 | Campaign For Good | Surf Excel | Madad Ek Ibadat | Unilever Pakistan | Lowe Lintas, Mindshare Pakistan, Mullen Lowe Rauf, Kinetic Pakistan, Absolute Productions |
| 52 | Campaign For Good | Coca-Cola | CS For Deaf | The Coca-Cola Export Corporation | Soho Square, Stimulus Productions |
| 53 | Corporate Campaign | Telenor Pakistan | Sacha Saath | Telenor Pakistan | Adcom Leo Burnett, OMD Pakistan, Stimulus Productions |
| 54 | Corporate Campaign | HBL | Enabling Dreams – HBL Rosheen Khan Campaign | Habib Bank Limited | J. Walter Thompson, Mindshare Pakistan |
| 55 | Corporate Campaign | HBL | HBLPSL 2016 | Habib Bank Limited | J. Walter Thompson, Mindshare Pakistan |
| 56 | Media Innovation | Standard Chartered Breeze Mobile Campaign | The Coolest Action Movie You’ll Never See | Standard Chartered | Manhattan International, OMD, Filmex |
| 57 | Media Innovation | Djuice | OyeKucchhKarGuzar | Telenor Pakistan | Adcom Leo Burnett, OMD Pakistan, The Digital Factory, Catwalk, TruBrew Records, Citrus Talent, Google/Youtube Pakistan & Singapore |
| 58 | Media Innovation | Jang | Jang Classified Barson Ka Aietmad – QR Code | Jang Media Group | IAL Saatchi & Saatchi, Seeme Productions |
| 59 | Passion For Pakistan | Bestway Cement | Jazba-E-Tameer | Bestway | Manhattan International, Filmex |
| 60 | Passion For Pakistan | Coca-Cola | Pakistan Kay Naam | The Coca-Cola Export Corporation | Soho Square, Kinetic, Starcom, Digitz, The Vision Factory |
| 61 | Passion For Pakistan | Bank Alfalah | Carnama | Bank Alfalah Limited | Ogilvy & Mather, Media Pulse, Media Matters, The Brand Crew |
| 62 | Passion For Pakistan | HBL | HBLPSL 2016 | Habib Bank Limited | J. Walter Thompson |
| 63 | Seasons Special | AGS | Ramadan Recharge | Atlas Battery Limited | Adcom Leo Burnett, Adcom ZenithOptimedia, Insight Solutions, Bird Eye Vision |
| 64 | Seasons Special | Surf Excel | Madad Ek Ibadat | Unilever Pakistan | Lowe Lintas, Mindshare Pakistan, MullenLowe Rauf, Kinetic Pakistan, Absolute Productions |
| 65 | Seasons Special | Sprite | Sprite Spicy 4: Opinion Leaders | The Coca-Cola Export Corporation | Soho Square, Starcom, Digitz, Rocketman Films |
| 66 | Platform Award – Best In TV | Refree | Lambay Aur Mootay Gannay! | Evyol Group | Aray Wah |
| 67 | Platform Award – Best In TV | Telenor Pakistan | Sacha Saath | Telenor Pakistan | Adcom Leo Burnett, OMD Pakistan, Stimulus Productions |
| 68 | Platform Award – Best In TV | Coca-Cola | Zalima Coca-Cola Pila Day | The Coca-Cola Export Corporation | Soho Square, Starcom, The Vision Factory |
| 69 | Platform Award – Best In TV | Oye Hoye | Shikari | United Snacks | Ogilvy & Mather, Soho Square, Maxus Global, Stimulus Productions |
| 70 | Platform Award – Best In OOH | Knorr Soups | Share The Warmth | Unilever Pakistan | Kinetic Pakistan |
| 71 | Platform Award – Best In OOH | Lux | LUX Style Awards Experiential Billboard | Unilever Pakistan | Kinetic Pakistan |
| 72 | Platform Award – Best In OOH | AGS Battery | Ramadan Recharge | Atlas Battery Limited | Adcom Leo Burnett, Adcom ZenithOptimedia, Insight Solutions, Bird Eye Vision |
| 73 | Platform Award – Best In Print | Jazz | One King | Jazz | IAL Saatchi & Saatchi |
| 74 | Platform Award – Best in Lux Pakistan’s 1st Scented Newspaper Unilever Pakistan Mindshare | Lux | Pakistan’s First Scented Newspaper | Unilever Pakistan | Mindshare |
| 75 | Platform Award – Best in Lux Pakistan’s 1st Scented Newspaper Unilever Pakistan Mindshare | Soneri Bank | 14th August | Soneri Bank | Adcom Leo Burnett, Adcom ZenithOptimedia |
| 76 | Top Brand 2016 | Surf Excel | Unilever Pakistan | ||
| 77 | Top Brand 2016 | Coca Cola | The Coca-Cola Company | ||
| 78 | Top Brand 2016 | HBL | Habib Bank Limited | ||
