PAS Awards 2017 are to be held on the 15th of April this year. The nominations from all categories have been announced.

The Nominations are presented in the table below:

No. Category Brand Campaign Title Company Agency
1 Banking & Financial Services Faysal Bank Business First Current Account Campaign Faysal Bank Adcom Leo Burnett, Adcom ZenithOptimedia, Synite, Big Guns Productions
2 Banking & Financial Services Bank Alfalah Bank Alfalah Islamic Bank Alfalah Limited MullenLowe Rauf, Azaad Films
3 Banking & Financial Services Bank Alfalah Alfalah Zariya Bank Alfalah Limited MullenLowe Rauf, Num Films
4 Automotive, Transport and Allied Industry AGS Life Ki Gari Atlas Battery Adcom Leo Burnett, Adcom ZenithOptimedia
5 Beverages – Cold Nestle Pure Life Healthy Hydration Campaign Nestle Waters Pakistan RED Communication Arts, Group M – Maxus, Core Media, Bulls Eye DDB, Marketing Works
6 Beverages – Cold Coca-Cola Zalima Coca-Cola Piladay The Coca-Cola Export Corporation Soho Square, Starcom, Digitz, Kinetic, The Vision Factory
7 Confectionery and Snacks Candyland Novella Dil Pighal Jaye Ismail Industries Ltd Manhattan Communication (Pvt.) Limited
8 Confectionery and Snacks Chocolate Chip Cookies Bohat Bohat Bohat Chocolaty Ismail Industries Ltd Manhattan Communications (Pvt.) Limited, PhD Pakistan, Azad Films
9 Confectionery and Snacks Oye Hoye Oye Hoye Launch Campaign United Snacks Ogilvy & Mather, Hashtag Tribe, Maxus Global, Addynamics, Stimulus Production, Soho Square
10 Construction, Real Estate, & Alliged Industries Bestway Cement Jazba-E-Tameer Bestway Cement Manhattan International
11 Construction, Real Estate, & Alliged Industries Diamond Paints Dil Deewar Saaf Diamond Paints Adcom Leo Burnett, Adcom ZenithOptimedia, Echo Digital Marketing, ID Creations
12 Cosmetic and Personal Care L’Oreal Advanced Haircare/Paris #DontStopHair L’Oreal Pakistan Adcom Leo Burnett, Adcom ZenithOptimedia, Orient McCann, Lotus PR
13 Cosmetic and Personal Care Dettol Dettol Ka Dhula RB Pakistan McCann India, Digital Headquarters
14 Cosmetic and Personal Care Lux LUX WHITE RE-LAUNCH CAMPAIGN Unilever Pakistan JWT, TML Activations, Mindshare, Creative Chaos, Arrows
15 Culinary National Ketchup National Ketchup Zaroori National Foods Limited IAL Saatchi & Saatchi
16 Culinary Kashmir Cooking Oil & Banaspati Bohat Khoob United Industries Ltd BBDO Pakistan, Stimulus Productions
17 Culinary Mezan Cooking Oil Mezan Ramadan 2016 Paracha Textile Mills Adcom Leo Burnett, Adcom ZenithOptimedia, ID Creations
18 Fabric Care, Home Care & Furnishings Interwood Kitchens Going Beyond Interwood Mobel (Pvt.) Ltd IAL Saatchi & Saatchi
19 Fabric Care, Home Care & Furnishings Surf Excel Madad Ek Ibadat Unilever Pakistan Lowe Lintas, Mindshare Pakistan Limited, Mullen Lowe Rauf, Kinetic Pakistan
20 Food & Dairy Nurpur Nurpur Corporate Thematic Fauji Foods Limited Fishbowl (Pvt) Ltd
21 Food & Dairy Knorr Soups Knorr Soup – Share The Warmth Unilever Pakistan Ogilvy And Mather, Symmetry, Mindshare, Kinetic
22 Food & Dairy Nestlé LACTOGROW 3 Tummy Muskaraye Tou Mummy Muskaraye Nestlé Pakistan Ltd. Ogilvy & Mather, Maxus
23 Hospitals, Healthcare & Hygiene Shaukat Khanum Memorial Cancer Hospital And Research Centre Mujhey Ghar Wapis Jana Ha Shaukat Khanum Memorial Cancer Hospital And Research Centre Farigh Four
24 Hospitals, Healthcare & Hygiene The Indus Hospital Rishta Nahi Ehsaas Zaroori Hai The Indus Hospital Manhattan International
25 Icecream and Desserts Cornetto Cornetto 2016 Unilever Pakistan BBPR, Empact Activations, Mindshare
26 Icecream and Desserts Omore Signature Campaign Engro Foods Limited Adcom Leo Burnett, Starcom Pakistan, Synite, Seeme Productions
27 Others Interwood – Office Furniture FLO & SPACE WORKSTATION LAUNCH Interwood Mobel (Pvt.) Ltd IAL Saatchi & Saatch
28 Others FPCCI Focus PK 16 Focus PK 16 Entertainment & Production Conference FPCCI Focus PK Bond Advertising, Aikman Studios, Talking Point, Mind Map Communications
29 Others Refree (Agriculture & Related Industry) Lambay Aur Mottay Gannay! Evyol Group Aray Wah
30 Public Service & CSR AGS Ramadan Recharge Atlas Battery Limited Adcom Leo Burnett, Adcom ZenithOptimedia, Insight Solutions,Bird Eye Vision
31 Public Service & CSR UN Women Pakistan #BeatMe UN Women Pakistan BBDO Pakistan, The Videographers, Azad Film Company
32 Public Service & CSR Roshni Helpline Kites Of Hope Roshni Helpline Spectrum Y&R
33 Telecommunication Hardware and Consumer Electronics Haier Sirf DC Nahi, Haier Ka Mukammal DC Inverter Haier Pakistan Synergy Dentsu, Marketing Works
34 Telecommunication Hardware and Consumer Electronics PEL PEL Inverter Ac – Saving Wala Ac Pak Elektron Limited (PEL) RED Communication Arts (Pvt.) Ltd., Rocketman Films
35 Telecommunication Hardware and Consumer Electronics Samsung Galaxy J1 Ace Click Har Moment Samsung Pakistan Adcom Leo Burnett, Starcom Pakistan
36 Telecommunication Service Providers Telenor Sacha Saath Telenor Pakistan Adcom Leo Burnett, OMD Pakistan, Stimulus Productions
37 Telecommunication service Providers Telenor Internet EasyLoad Telenor Pakistan Adcom Leo Burnett, OMD Pakistan, Seven Senses
38 Telecommunication Service Providers Djuice My Djuice Offer Telenor Pakistan Adcom Leo Burnett
39 Textile Fashion & Accessories Servis Utaarnay Ka Scene He Nahi – Summer Campaign 2016 Service Sales Corporation (Pvt.) Ltd. Red Communication Arts
40 Textile Fashion & Accessories Borjan Join The Fashion Walk Borjan Adcom Leo Burnett, Adcom ZenithOptimedia, 9.8 Films
41 Textile Fashion & Accessories Stylo Jo Chahon Wo Paoon Stylo Shoes Bullseye DDB
42 Best In BTL Activation Jazz Jazz Rising Stars Jazz Spark Pakistan, Heptagon, IAL Saatchi & Saatchi, Lahore Qalandars, Jang Group, Geo Network
43 Best In BTL Activation UN Women Pakistan #BeatMe UN Women Pakistan BBDO Pakistan, The Videographers
44 Best In BTL Activation Sunsilk Fashion Edition Exclusive Bottles Unilever Pakistan TML Activations
45 Best in Digital Coca Cola Coke Studio 9 The Coca-Cola Corporation Of Pakistan Digitz Pvt Ltd
46 Best in Digital UN Women Pakistan #BeatMe UN Women Pakistan BBDO Pakistan, The Videographers
47 Best in Digital Surf Excel Madad Ek Ibadat Unilever Pakistan Lowe Lintas, Mullen Lowe Rauf, Mindshare Pakistan, Absolute Productions
48 Best in PR Djuice #OyeKucchhKarGuzar Telenor Pakistan Adcom Leo Burnett, OMD Pakistan, The Digital Factory, Catwalk, TruBrew Records, Citrus Talent, Google/Youtube Pakistan & Singapore
49 Best In PR Sunsilk Fashion Edition 2016 Unilever Pakistan Talking Point, JWT
50 Campaign For Good Jazz Jazz Rising Stars Jazz Spark Pakistan, Heptagon, IAL Saatchi & Saatchi, Lahore Qalandars, Jang Group, Geo Network
51 Campaign For Good Surf Excel Madad Ek Ibadat Unilever Pakistan Lowe Lintas, Mindshare Pakistan, Mullen Lowe Rauf, Kinetic Pakistan, Absolute Productions
52 Campaign For Good Coca-Cola CS For Deaf The Coca-Cola Export Corporation Soho Square, Stimulus Productions
53 Corporate Campaign Telenor Pakistan Sacha Saath Telenor Pakistan Adcom Leo Burnett, OMD Pakistan, Stimulus Productions
54 Corporate Campaign HBL Enabling Dreams – HBL Rosheen Khan Campaign Habib Bank Limited J. Walter Thompson, Mindshare Pakistan
55 Corporate Campaign HBL HBLPSL 2016 Habib Bank Limited J. Walter Thompson, Mindshare Pakistan
56 Media Innovation Standard Chartered Breeze Mobile Campaign The Coolest Action Movie You’ll Never See Standard Chartered Manhattan International, OMD, Filmex
57 Media Innovation Djuice OyeKucchhKarGuzar Telenor Pakistan Adcom Leo Burnett, OMD Pakistan, The Digital Factory, Catwalk, TruBrew Records, Citrus Talent, Google/Youtube Pakistan & Singapore
58 Media Innovation Jang Jang Classified Barson Ka Aietmad – QR Code Jang Media Group IAL Saatchi & Saatchi, Seeme Productions
59 Passion For Pakistan Bestway Cement Jazba-E-Tameer Bestway Manhattan International, Filmex
60 Passion For Pakistan Coca-Cola Pakistan Kay Naam The Coca-Cola Export Corporation Soho Square, Kinetic, Starcom, Digitz, The Vision Factory
61 Passion For Pakistan Bank Alfalah Carnama Bank Alfalah Limited Ogilvy & Mather, Media Pulse, Media Matters, The Brand Crew
62 Passion For Pakistan HBL HBLPSL 2016 Habib Bank Limited J. Walter Thompson
63 Seasons Special AGS Ramadan Recharge Atlas Battery Limited Adcom Leo Burnett, Adcom ZenithOptimedia, Insight Solutions, Bird Eye Vision
64 Seasons Special Surf Excel Madad Ek Ibadat Unilever Pakistan Lowe Lintas, Mindshare Pakistan, MullenLowe Rauf, Kinetic Pakistan, Absolute Productions
65 Seasons Special Sprite Sprite Spicy 4: Opinion Leaders The Coca-Cola Export Corporation Soho Square, Starcom, Digitz, Rocketman Films
66 Platform Award – Best In TV Refree Lambay Aur Mootay Gannay! Evyol Group Aray Wah
67 Platform Award – Best In TV Telenor Pakistan Sacha Saath Telenor Pakistan Adcom Leo Burnett, OMD Pakistan, Stimulus Productions
68 Platform Award – Best In TV Coca-Cola Zalima Coca-Cola Pila Day The Coca-Cola Export Corporation Soho Square, Starcom, The Vision Factory
69 Platform Award – Best In TV Oye Hoye Shikari United Snacks Ogilvy & Mather, Soho Square, Maxus Global, Stimulus Productions
70 Platform Award –  Best In OOH Knorr Soups Share The Warmth Unilever Pakistan Kinetic Pakistan
71 Platform Award – Best In OOH Lux LUX Style Awards Experiential Billboard Unilever Pakistan Kinetic Pakistan
72 Platform Award – Best In OOH AGS Battery Ramadan Recharge Atlas Battery Limited Adcom Leo Burnett, Adcom ZenithOptimedia, Insight Solutions, Bird Eye Vision
73 Platform Award – Best In Print Jazz One King Jazz IAL Saatchi & Saatchi
74 Platform Award – Best in Lux Pakistan’s 1st Scented Newspaper Unilever Pakistan Mindshare Lux Pakistan’s First Scented Newspaper Unilever Pakistan Mindshare
75 Platform Award – Best in Lux Pakistan’s 1st Scented Newspaper Unilever Pakistan Mindshare Soneri Bank 14th August Soneri Bank Adcom Leo Burnett, Adcom ZenithOptimedia
76 Top Brand 2016 Surf Excel Unilever Pakistan
77 Top Brand 2016 Coca Cola The Coca-Cola Company
78 Top Brand 2016 HBL Habib Bank Limited
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