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Chinese Manufacturer JAC Motors to Introduce Electric Vehicles in Pakistan

JAC Motors, a China-based automotive and commercial manufacturer, is planning to bring electric vehicles to Pakistan, said Deputy Cheif Economic Manager David Zhang.

While talking to APP, Zhang said, “We are planning to introduce new energy vehicles particularly electric cars in the Pakistani market under a long-term development program in the future.”

While discussing Pakistan’s economic state, he said that there has been an improvement in the development of development of infrastructure as the country is gearing up for more stability.

5 Renault Cars Expected to Launch in Pakistan

Zhang added that the company and the management are thinking of grasping the opportunity to expand productions in Pakistan. Considering how the cost of electric vehicles have gone down, they have become very accessible for middle class families.

“With more improvement in the economy and fundamental structure ready, we will have an opportunity to take our electric car into Pakistani market.”

He further explained that the company is currently exporting its products for light and mini commercial vehicles in Pakistan and has setup a local manufacturing plant as well.

“The performance of our products in the local market has been very good and we will expand our lines of production from medium to heavy duty trucks in near future,”

Toyota & Suzuki Say “NO” to Non-Tax Filers!

The Pak-China friendship has proven to be very beneficial for both sides, especially for the transport and automotive industry. Both countries can do good work and prosper with hand-in-hand giving investors a great chance to make the most of projects like China Pakistan Economic Corridor, a flagship project of Belt and Road Initiative.

What are your thoughts on the concept of electric vehicles in Pakistan?

Stay tuned to Brandsynario for more news and updates.

Hyundai-Nishat Cars Launch Plan in Pakistan

Huawei Pakistan Gives Exciting Discounts this Ramadan!

The people of Pakistan have showered their tremendous love on Huawei, and the company is saying Shukran during the blessed month of Ramadan by offering exciting discounts on some of its most famous smartphones like the HUAWEI Y5 2017, HUAWEI Y7 Prime 2017, HUAWEI P Smart, HUAWEI Mate 10, and HUAWEI Mate 10 Pro.

“Ramadan is all about counting your blessings and sharing it with others. For Huawei, the blessings have been the way our fans in Pakistan have welcomed us and embraced our innovative products. Their love for the brand is fast turning Pakistan into Huawei CBG’s top-tier market. And to show our gratitude, we are offering big discounts on some of our most sought-after smartphones,” –Blueking Wang, Manager, Huawei Consumer Business Group

Huawei Ramadan Sale

To receive Huawei’s blessings this Ramadan, consumers can visit the nearest sales centers to purchase the discounted smartphones. Under this promotional offer, HUAWEI Y5 2017 is now available for PKR 14,499/-, HUAWEI Y7 Prime (2017 version) for PKR 22,999/-, HUAWEI P Smart for PKR 23,999/-, HUAWEI Mate 10 for 59,999/- and HUAWEI Mate 10 Pro for PKR 74,999/-.

Since entering the market seven years ago, Huawei has remained committed to providing consumers with the best-in-class technology, innovative devices, and exceptional quality products, so they stay connected with their loved ones.

In recent times, the smartphone brand has brought its A.I. technology to not only its flagship devices but entry-level devices as well, so more people can enjoy top features without spending big.

Mohamed Salah ‘Confident’ for World Cup Despite Shoulder Injury

Egypt’s Mohamed Salah is “confident” of being fit for the World Cup despite suffering a shoulder injury in Liverpool’s Champions League final defeat against Real Madrid.

Salah was forced off in tears during the first half of the 3-1 loss in Kiev on Saturday, sparking fears he wouldn’t make it to next month’s World Cup.

The 25-year-old sustained the problem when he was dragged awkwardly to the turf following a challenge with Sergio Ramos, leading some to claim the Madrid defender had deliberately tried to injure Liverpool’s star forward.

Speaking after the final, Liverpool manager Jurgen Klopp had described the injury as “serious” amid fears Salah had suffered a dislocated shoulder.

That would have ruled him out of Egypt’s first appearance in the World Cup since 1990.

Salah was pictured with his shoulder in a sling when he got off Liverpool’s plane at John Lennon Airport on Sunday.

But it now appears there is a good chance Salah will be able to join his country for the tournament in Russia.

“It was a very tough night, but I’m a fighter. Despite the odds, I’m confident that I’ll be in Russia to make you all proud,” Salah wrote on his official Twitter account on Sunday.

“Your love and support will give me the strength I need.”

Egypt’s team doctor Mohamed Abou El-Ela said in a statement that, according to information from Liverpool’s medical staff, Salah has sustained only ligament damage.

And, just as Salah tweeted his fitness update, fresh reports in Egypt claimed he had only suffered a strain in the shoulder ligaments and is expected to be back in action in three weeks.

– Unbelievable season –

Salah’s injury played a major role in Liverpool’s failure to win a sixth European Cup.

Ramos apologized after the match, but Liverpool defender Andrew Robertson hinted the Madrid captain knew what he was doing when he collided with the Egyptian.

“I think it is just how he (Salah) has landed but Ramos is quite clever, isn’t he?” Robertson said.

“It’s unfortunate. It just disrupted our rhythm a wee bit.”

Salah had been instrumental in Liverpool’s unexpected run to their Champions League final since 2007.

In an incredible first season with the Premier League club following his transfer from Roma last year, Salah broke a host of record as he scored 44 goals in all competitions.

He was voted Liverpool’s Players of the Year and also scooped the PFA and Football Writers’ Player of the Year awards.

Salah had also scored the goal that took Egypt to the World Cup when he netted a dramatic late penalty in a qualifier against Congo in October.

“He has done unbelievably this season and for it to end that way for him was devastating,” Robertson added.

“I hope he goes to the World Cup because a nation is relying on him.

“Hopefully he’ll come back bigger and stronger.”

Egypt’s opening World Cup group stage match is against Uruguay on June 15.

The Pharaohs will then play against Russia and Saudi Arabia on June 19 and June 25.

Before that, Egypt will play friendlies, almost certainly without Salah, against Belgium and Colombia on June 1 and June 6.

Sarfraz Surprised but Proud as Pakistan Hammers England

Pakistan captain Sarfraz Ahmed said he felt both surprised and proud after his inexperienced side outplayed England during a dominant nine-wicket win in the first Test at Lord’s.

Victory, completed before lunch on the fourth day, put Pakistan 1-0 up in a two-match series ahead of the second Test at Headingley that starts on Friday.

Pakistan’s batsmen and bowlers applied themselves to the demands of playing an early season Test in English conditions far more effectively than the home side.

They caught better too, with England dropping several chances.

Man-of-the-match Mohammad Abbas led Pakistan’s attack with an overall return of eight for 64, while four Pakistan batsmen hit the fifties in a competitive first-innings 363.

“Yes, I am very surprised,” said Sarfraz.

“If you look at the England team they are very experienced but I am proud of my players.”

Wicket-keeper Sarfraz led from the front in the field, holding an excellent diving catch to dismiss Dawid Malan on Saturday.

It was one example of the team’s much sharper performance after their shoddy display during this month’s five-wicket win over Test debutants Ireland in Dublin, with Sarfraz saying it was a “credit” to the work of Pakistan fielding coach Steve Rixon, the former Australia wicket-keeper.

“Ireland gave us a tough time and that helped us prepare for this Test,” Sarfraz added.

“We thought that even if we lose we should learn.”

As for Pakistan’s batting, Sarfraz said: “The ball was moving, so no credit is enough for the batsmen.”

– ‘Shout and scream’ –

Meanwhile, the modest Sarfraz, who led Pakistan to a brilliant victory over arch-rivals India in last year’s Champions Trophy one-day final across London at The Oval, played down his captaincy skills.

“I don’t have anything for self-analysis,” he said. “I shout and scream at my players — everything is right in front of you.”

Sarfraz instead praised coach Mickey Arthur, who took charge two years ago and promptly guided Pakistan to a 2-2 draw in a four-Test series in England, for “taking the players along with him” — something he had also tried to do as skipper.

Mohammad Amir has had both some of his best and worst days at Lord’s, getting on the honors board in 2010 in a Test where he was involved in a spot-fixing scandal that saw the Pakistan paceman jailed and banned from cricket for five years.

He returned to help beat England at Lord’s two years ago and was involved again in this win, Pakistan’s fifth Test-match victory at the ‘home of cricket’.

The responsibility of being the senior bowler appeared to weigh heavily on the 26-year-old, however.

But after just one wicket in England’s first innings, the left-armer took four for 36 in the second.

“There was pressure on him,” said Sarfraz.

“But we had that belief that he will come good. Inzi (Pakistan selection chief and former Test batsman Inzamam-ul-Haq) talked to him one-on-one and then Mickey talked to him, I spoke to him.

“The way he responded was great.

“He changed his length, he pitched up, which is key to getting wickets in England.”

Pakistan Announces General Elections on July 25

pak-elections

Pakistan will hold general elections on July 25, a presidential spokesman said Saturday, offering the prospect of what would be only the second ever democratic transfer of power in the nuclear-armed country.

Pakistan will hold general elections on July 25, a presidential spokesman said Saturday, offering the prospect of what would be only the second ever democratic transfer of power in the nuclear-armed country.

“The president has approved July 25 as the date for holding general elections in the country,” a spokesman from Mamnoon Hussain’s office told AFP.

The announcement comes as the current government enters its final week in office. It is expected to hand over power to a caretaker administration in the coming days.

Turmoil continues to rock the country after former prime minister Nawaz Sharif was ousted by the Supreme Court last July on corruption charges and later barred from politics for life.

Sharif was the 15th prime minister in Pakistan’s seven-decade history — roughly half of it under military rule — to be removed before completing a full term.

After Sharif was ousted from power, Shahid Khaqan Abbasi of Sharif’s Pakistan Muslim League-Nawaz party (PML-N) took over the premiership.

Pakistan completed its first ever democratic transfer of power following elections in 2013, when the government headed by the Pakistan People’s Party handed over to the PML-N, following a landslide victory.

“This is the second consecutive parliament to complete its tenure and we are now looking forward to go to the people to get their verdict on our performance,” Finance Minister Miftah Ismail told AFP.

– Increasing pressure –

The general elections are expected to pit the PML-N against its main rival, the Pakistan Tehreek-e-Insaf party led by former cricket star Imran Khan.

PTI is vowing to clean up the country’s rampant corruption while investing in education and healthcare as Khan inches closer to his years-long dream of leading the country as prime minister.

With Sharif out, the PML-N continue to boast of their investment in the country’s rickety infrastructure and courting billions of dollars in Chinese investment.

Since he was ousted, Sharif and the PML-N have become increasingly vocal in their confrontation with the country’s military establishment and courts, claiming they are victims of a conspiracy to reduce the power of their party.

Despite the numerous court rulings against the PML-N, the party has won a string of recent by-elections proving it will likely remain a powerful force.

The PML-N continues to enjoy large swathes of support in the country’s most populous Punjab province but will enter the election under increasing pressure.

In April, a Pakistan court disqualified Foreign Minister Khawaja Asif for violating the country’s election laws, while interior minister Ahsan Iqbal was shot in the arm in a suspected assassination attempt in early May by an Islamist gunman.

Sharif also sparked a firestorm earlier this month after suggesting Pakistani militants were behind the 2008 Mumbai attacks, approaching what is seen as a red line in the country by touching on criticism of Pakistan’s armed forces.

There have been increasing fears that media outlets are under heavy pressure from the security establishment heading into the elections, spurring accusations of self-censorship by Pakistan’s leading television news broadcasters.

Qatar Bans Saudi, UAE Goods From Stores

Qatar has ordered shops to remove goods originating from a group of Saudi Arabian-led countries which a year ago imposed a wide-ranging boycott on the emirate, Doha officials said Saturday.

Qatar has ordered shops to remove goods originating from a group of Saudi Arabian-led countries which a year ago imposed a wide-ranging boycott on the emirate, Doha officials said Saturday.

A directive from the economy ministry ordered shops to immediately strip shelves of products from Saudi Arabia, the UAE, Bahrain and Egypt.

Inspectors will visit stores to ensure they comply with the order, the ministry said.

The government will also try and stop products such as Saudi dairy goods from entering Qatar via a third country.

Qatar’s Government Communications Office (GCO) said it was trying to “protect the safety of consumers”.

“Products originating from blockading states, which as a result of the blockade cannot pass the GCC customs territory, has to undergo proper import inspections and customs procedures,” the GCO said in a statement.

“Qatar conducts its trade policy in accordance with all of its multilateral and bilateral agreements.”

The order comes just days before the anniversary of a bitter Gulf crisis.

Since June 5 last year, Saudi Arabia, the UAE, Bahrain and Egypt have cut all relations with Qatar, accusing it of financing terrorist groups and having close ties with Iran.

The countries subsequently imposed a trade and diplomatic boycott on Qatar, which rejects the charges and says the countries are seeking regime change in Doha.

The row has forced isolated Qatar, which previously relied on its Gulf neighbours, to look elsewhere for food imports, including Turkey, Morocco and Iran.

Many such imports enter the country via ports such as Kuwait and Oman.

It is through these ports, and also via individuals, that goods from the boycotting countries manage to get in to Qatar, said a source with knowledge of the situation.

“Businessmen from the blockading countries are trying to go around the blockade… by using third parties,” said the source.

Bale Breaks Liverpool Hearts as Real Madrid Win Champions League

Gareth Bale came off the bench to score twice, including one of the all-time great goals in a Champions League final, as Real Madrid beat Liverpool 3-1 in Kiev on Saturday to take the trophy for the third year running.

Gareth Bale came off the bench to score twice, including one of the all-time great goals in a Champions League final, as Real Madrid beat Liverpool 3-1 in Kiev on Saturday to take the trophy for the third year running.

Bale’s jaw-dropping overhead kick in the 64th minute put Real 2-1 up moments after his introduction, following a dramatic start to the second half in which Karim Benzema gave Real the lead as a result of a Loris Karius howler.

Sadio Mane had briefly restored parity, but Bale put Real in front again and then sealed the triumph late on with a long-range strike that the unfortunate Karius could only punch into the net.

Jurgen Klopp’s and Liverpool’s own evening was marred by the loss of a distraught Mohamed Salah to injury in the first half, the Egyptian coming off half an hour in having damaged his shoulder.

This was not to be Salah’s night, with Real allowing Zinedine Zidane to become the first coach ever to win the Champions League three years in a row.

“With a team like this we can go far, but to win three of them, it’s something crazy,” Zidane said.

Madrid are the first team to achieve that feat since Bayern Munich in 1976. This is their fourth title in five years, and their 13th overall.

Cristiano Ronaldo has now won five in his great career, although he later cast a cloud over the night by hinting that he could soon leave the club, saying: “It was very nice to be at Real Madrid.”

However, it was Bale’s evening, and when asked if it was the best goal he had ever scored, he said: “I’d have to say it is, on the biggest stage in world football to score a goal like that is a dream come true.”

But Bale has not been a regular in the Real team this season and he admitted he will now consider his future in the weeks ahead.

“I feel I should be playing every week and if that’s not the case here it’s something I need to consider. We will sit down in the summer and try to resolve things.”

The Welshman had been tipped to feature in the starting line-up but was left out for Isco — just as he had been in the final against Juventus last year — before making an emphatic impact as a substitute.

– Salah’s tears –

For Liverpool, the game will be remembered for the disaster that befell goalkeeper Karius in the second half, and for Salah’s tears as he departed the pitch at the NSC Olympiyskyi.

The Egyptian hurt his left shoulder as he went down in a challenge with Sergio Ramos in the 25th minute.

Five minutes later he made way for Adam Lallana, and his presence at the World Cup is now in doubt.

“We wanted everything and got nothing. We lost an important player and probably Egypt lost for the World Cup an important player,” Klopp said.

Salah’s injury, and that which forced Real’s Dani Carvajal off before the break, temporarily took the sting out of the game after an enthralling start, with Liverpool on top.

After Salah departed, Real sensed their chance. They even had the ball in the net in the 43rd minute, only to be denied by a marginal offside call.

Ronaldo’s header from Isco’s cross was parried by Karius, and Benzema turned in the loose ball, but the flag cut short his celebrations.

If that was a let-off for Liverpool, they were their own worst enemies at the start of the second half.

– Careless Karius –

Isco struck the bar after Lallana diverted the ball into his path, before Benzema opened the scoring in the 51st minute.

It was a moment of unbelievable carelessness from Karius, who attempted to roll the ball out to the nearest red shirt only for Benzema to stick out a leg and send it trickling into the net.

Klopp’s side really could have let their heads drop, and yet they were soon back level, Mane turning the ball in after Dejan Lovren headed down James Milner’s corner.

But their renewed hope was crushed upon the introduction of Bale.

The Welshman had been on the field barely two minutes when he met Marcelo’s cross from the left with an improbable leap, back to goal, 15 yards out, to send an overhead kick on his left foot arcing over Karius and in.

Such a strike deserved to be the winner, although it was his long-range shot that beat the embarrassed Karius in the 83rd minute that made sure of the victory.

Mane hit the post for Liverpool in between Bale’s strikes, but they will have to wait a while yet before winning their sixth European Cup.

Sufi’s Ramadan TVC is the Most Emotional Thing You Will See Today!

Every year in the holy month of Ramadan, viewers experience an overwhelming cascade of ads that market deals and discounts. While some brands vie hard to relentlessly advertise their promotional offers, other brands truly focus on raising the bar and reviving the spirit of Ramadan with positive messages.

A successful marketing campaign is one that is able to communicate its message in a manner that appeals to the audience and increases sales for the brand. This time around, Sufi’s Ramadan TVC has managed to grab the limelight with its emotion-evoking video.

The three-minute advertisement has caught the attention of not just the local audience but even the overseas audience with origins from Pakistan.

This TVC is bound to hit you right in the feels!

Sufi Banaspati and Cooking Oil

Home is where the heart is, and these are the small moments that make our lives special… Helping you cherish those moments is Sufi, Jo Naam Hai Aetamaad Ka!#SufiOilandGhee #RamadanWithSufi #Ramadan

Posted by Sufi Cooking Oil & Ghee on Monday, May 7, 2018

The most powerful feature of the campaign is none other than its message ‘Home is where the heart is’. The brand has communicated a strong connection with Pakistani roots, communicating that if Sufi is present in a household away from the country, you will still get the feeling of home.

Narrating the tale of a newly-wed Pakistani couple beginning their new life in Turkey, the commercial shares adorable moments between them as they celebrate love in a faraway land.

As they embark on creating a world of their own in a foreign country, the pair can’t help  being homesick and missing their loved ones at home.

However, the TVC takes an endearing turn as the husband walks the extra mile to unite his wife with her parents.

The soulful tune ‘Bismillah’ as the background score adds to the beauty of the TVC, its deep words tugging at our heartstrings.

The brand has beautifully evoked a flood of feelings and imparted positive messages by highlighting the importance of family bonding.

What’s more, the brand left no stone unturned to communicate how we should do more efforts for our loved ones in Ramadan. Nothing will earn us more blessing in this holy month than showing magnanimity towards those we really care for!

Without trying too hard to sell the product itself, Sufi used just- the- right ingredients of spirituality and love, making it a spectacular campaign and earning the brand loyalty of its consumers.

Extra Weight May Boost Patient Survival: Study

Tesla Unveils More Mobile Servicing Vehicles

tesla

Neelam Muneer’s Latest TVC Has Sparked a Debate on Social Media

qamar tea

Chai is an essential part of everyday lives of Pakistanis. Addicted to the beverage, their devotion towards tea knows no bounds.

With the love of chai so deep, there is a huge demand for the desi drink in the market. There are a plethora of brands that are thriving in the industry, some dominating while the rest occupying small chunks of the market.

Recently, a new chai brand ‘Qamar’ has emerged and has rolled out a campaign to create a splash in the marketing world

However, the TVC starring Neelum Munir and Maliq Aqeel has created a buzz on Khalid Alavi Marketing Next for all the wrong reasons.

Malik Aqeel & Neelam Muneer’s latest TVC which will hit soon on all major TV channels | new version a Xanthum production

Posted by Malik Aqeel – MaQ on Wednesday, May 23, 2018

The cup of “steaming” tea by Qamar has stirred up a “hot” debate on social media and people just cannot stop reacting to it. Riding high on sexual appeal and weak humor, the viewers are shocked over the sexual implications in the ad.

Critics are savagely comparing it to a condom commercial…

qamar tea

qamar t ea

Apparently, it was too filmy to handle!

qamar tea

qamar tea

Some found major loopholes in the plot!

While others felt bad for the actress Neelum, in the ad…qamar tea

Another user “helpfully” replied:

Looks like the makers of the tea didn’t realize that their concept would be depicted in such “bad taste”.

What did you think of the commercial? Let us know in the comments below.

Ramadan 2018: Salon & Spa Deals

We are a week into the holy month of Ramadan! When the days passing by like hours, last-minute preparations and pampering can be expensive. Not to worry, here are all the best deals for spas and salons to help you prepare for the occasion in full swing.

Deals for Spas & Salons

1. Depilex – Beauty Clinic & Institute

2. Peng’s Salon

3. Toni & Guy- Karachi

4. Mona J Spa & Salon

5. Joie Salon & Spa

6. Essensuals Hairdressing

7. Rejuve by Aliya Farooq

8. Zara’s Beauty Salon

 

This is a developing story.

Stay tuned to Brandsynario for more news and updates.

Fawad Khan & Mahira Khan Are Uniting for a New Project!

After Maula Jatt 2, our favorite celebrity pair of Fawad Khan and Mahira Khan is uniting for yet another project and we just cannot keep our chill!

It has been ages since we last saw the dazzling duo together. After Humsafar, the Khans have united for a couple of commercials.

But their fans can never get enough of them! And now much to our glee, the nation’s favorite pair is coming together for yet another TVC.

Social media is flooded with behind the scene images from the sets of the shoot! Apparently, the couple has been spotted in Poland together and we cannot help wondering what brand they are endorsing this time around.

Behold! The Pakistani McDreamy in all his glory!

Mr. Slayer is all set to kill!

Out and about on the streets of Opole, Poland, Khan is having the time of his life sightseeing the city.

We are super excited for this LIT pair to grace our screens again!

This is too much hotness in one frame!

Our hero is giving us major James Bond feels while Mahira is rocking her hot-pink pout.

Can’t wait to see the commercial and the crackling chemistry of the couple.

Mahira and Fawad will both be seen in Maula Jatt 2, directed by Bilal Lashari. While FK will be donning the titular role, the Raees starlet will be seen as Mukko Jatti.

Let’s see how well the ace their Punjabi avatars!

Stay tuned to Brandsynario for more updates.

 

Atif Aslam’s Race 3 Song ‘Selfish’ Released!

atif aslam

For all the Atif Aslam fans out there – here’s some exciting news: The singer’s new song “Selfish” from the upcoming Bollywood movie ‘Race 3’ is now out!

In a post on Twitter, Salman Khan announced the release of the song in a Tweet

Atif and Salman’s rumored girlfriend Iulia Vantur has provided vocals for Selfish while Salman Khan has himself penned the romantic number.

Clearly, our singing sensation has made a big name for himself in the world of entertainment and his amazing, deep voice has won many hearts not just in Pakistan, but all over the world.

Fans wait with bated breath for news of the artist and listen to his songs on repeat as soon as they release – which is evident from the millions of views his songs get on YouTube!

‘Race 3’ has been in the news a lot lately due to the lead cast being replaced and for the rocking promo that was just released.

Starring Salman Khan, Jacqueline Fernandez, Anil Kapoor, Bobby Deol and Daisy Shah; Race 3 is all set to hit the theatres this Eid-ul-Fitr.

Check out the trailer for ‘Race 3’ below:

https://www.youtube.com/watch?v=cFsgpZbMrcQ

 And that’s not all for the Pakistani crooner!

Atif will soon be seen sharing screen space with the Indian film actress, Nushrat Bharucha in an upcoming music video titled “Baarish”. The song has been composed and sung by the singer and will be shot in Los Angeles.

Well, we are sure that all Atif fans will be rejoicing after this bit of news of their favorite heartthrob!

Which Atif Aslam song is your favorite? Let us know in the comments below.

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Stay tuned to Brandsynario for more news and updates.

Pakistan & China Sign 20 Billion Yuan Currency Swap Deal

currency swap deal

Pakistan has signed a three-year bilateral agreement with the Central Bank of China. The 20 billion Yuan ($3.13 billion) currency swap deal has been signed with People’s Bank of China (PBOC).

According to the announcement made by China’s PBOC, the agreement would boost the investment in the countries along with the bilateral trade. The agreement is an extension to the currency swap agreement that had been signed originally in 2011.

ISPR Issues Cyber Alert for Pakistanis!

So what exactly is a currency swap deal? It’s a legal agreement between the two countries to exchange the principal and interest rate obligations in different currencies.

State Bank of Pakistan on Thursday issued a statement regarding the agreement in which it stated:

The State Bank of Pakistan (SBP) and People’s Bank of China (PBOC) have agreed to increase the currency swap arrangement (CSA) amount from Chinese yuan (CNY) 10 billion to CNY 20 billion and from Rs165 billion to Rs351 billion.

The statement further read that:

The increase in the CSA amount reinforces the commitment of the two central banks to promote the usage of local currencies in bilateral trade and investment and strengthening financial cooperation between the two countries.

One of the main benefits of the currency swap deal is that it will enable the two neighboring countries to exchange payment in one currency for the same amount in the other currency. This will not only help with the bilateral trade settlements but will also ensure liquidity support the financial industries.

Though the validity of the deal is of three years, it can be extended upon mutual consent.

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Stay tuned to Brandsynario for more news and updates.

Lucasfilm Planning ‘Star Wars’ Spin-off on Boba Fett

boba fett

Pakistan vs England 2018: Green Shirts Close 1st Day at 50-1 at Lords

pakistan-vs-england

Samsung to Pay BIG for Copying iPhone’s Design

Apple-vs-Samsung

A federal court jury on Thursday ordered Samsung to pay Apple $533 million for copying iPhone design features in a patent case dating back seven years.

Jurors tacked on an additional $5 million in damages for a pair of patented functions. The award appeared to be a bit of a victory for Apple, which had argued in court that design was essential to the iPhone.

The case was keenly watched as a precedent for whether design is so important that it could actually be considered the “article of design” even in a product as complex as a smartphone.

“We don’t think it is supported by the evidence,” Samsung attorney John Quinn told US District Court Judge Lucy Koh after the verdict was read in her courtroom in Silicon Valley.

“We have every concern about the determinations about the article of manufacture.”

Quinn declined an offer by the judge to send jurors back for further deliberation, saying Samsung would pursue post-trial motions to address its concerns about the verdict.

Juror Christine Calderon said the panel agreed that one of the design patents — the grid of colored icons — did represent the whole phone, while the other two at issue in the trial were seen as the display assembly that gave the iPhone its look.

She compared it to the Mona Lisa: “you use the paint, but it is not the article of manufacture.”

“I had to really think about it,” the 26-year-old Calderon, a technical writer, said after Koh dismissed the jury.

“We kind of felt like we ended up at a happy medium.”

– Long legal road –

The case had been sent back to the district court following a Supreme Court decision to revisit an earlier $400 million damage award.

Apple reasoned in court that design was so integral to the iPhone that it was the “article of manufacture” and worth all the money Samsung made by copying the features.

The lower figure sought by the South Korean consumer electronics titan would have involved treating the design features as components.

The jury had been asked to determine whether design features at issue in the case are worth all profit made from Samsung smartphones that copied them — or whether those features are worth just a fraction because they are components.

Apple argued in court that the iPhone was a “bet-the-company” project at Apple and that design is as much the “article of manufacture” as the device itself.

The three design patents in the case apply to the shape of the iPhone’s black screen with rounded edges and a bezel, and the rows of colorful icons displayed.

Samsung no longer sells the smartphone models at issue in the case.

Two utility patents also involved apply to “bounce-back” and “tap-to-zoom” functions.

An original trial finding that Samsung violated Apple patents preceded a lengthy appellate dueling over whether design features such as rounded edges are worth all the money made from a phone.

– Technology vs Style –

Samsung challenged the legal precedent that requires the forfeiture of all profits from a product, even if only a single design patent has been infringed.

The US Supreme Court in 2016 overturned the penalty imposed on the South Korean consumer electronics giant.

Justices ruled that Samsung should not be required to forfeit the entire profits from its smartphones for infringement on design components, sending the case back to a lower court.

“Today’s decision flies in the face of a unanimous Supreme Court ruling in favor of Samsung on the scope of design patent damages,” the South Korean company said in response to an AFP inquiry.

“We will consider all options to obtain an outcome that does not hinder creativity and fair competition for all companies and consumers.”

Apple did not respond to a request for comment.

The key question of the value of design patents rallied Samsung supporters in the tech sector, and Apple backers in the creative and design communities.

Samsung won the backing of major Silicon Valley and other IT sector giants, including Google, Facebook, Dell and Hewlett-Packard, claiming a strict ruling on design infringement could lead to a surge in litigation.

Apple was supported by big names in fashion and manufacturing. Design professionals, researchers and academics, citing precedents like Coca-Cola’s iconic soda bottle.

The case is one element of a $548 million penalty — knocked down from an original $1 billion jury award — Samsung was ordered to pay for copying iPhone patents.

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