Behind every successful brand, there is a successful brand name. And behind every successful brand name, there is a story. Be it inspiring, funny, nonsensical or scientific, there’s a reason companies spend so much time and effort on getting the perfect name for their brand.

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Pepsi, Google, IKEA, Sony… We use these brands every day. The names have enormous recall value and we can instantly recognize them. But have you ever wondered where these iconic names cropped up from?

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Read on to find out the stories behind many of the world’ most well-known names.

How 17 Famous Companies Got Their Names

Infographic By: Business Insider.