Mattel‘s Hot Wheels brand was given a boost in Colombia via outdoor campaign designed by the creative agency Ogilvy & Mather, Bogota, Colombia. With the construction of a specially designed life-sized track component, a “curl” was lifted on to an over bridge across a popular highway, giving children and their parents a chance to talk about the Hot Wheels experience as they drove past.
- BRAND: Hot Wheels
- AGENCY: Ogilvy & Mather
- CAMPAIGN TYPE: OOH Campaign
- CATEGORY: Entertainment
