Guess who has joined the list of more than 560 million users of the Japanese mobile messaging app, LINE Pakistan?

Apparently, it is the “Billi” item-girl Mehwish Hayat and Piyare Afzal’s “Hamza Ali Abbasi” to sign up for one of the world’s leading social life platform.

The buzzing news was announced via a teaser on LINE Pakistan’s Twitter and Facebook pages, with the bubbly Mehwish announcing her entry in the LINE family.

Later LINE released a couple of 45 second clips, each featuring the darlings of Pakistan’s entertainment industry, Hayat and Abbasi.

Watch the ads here.

 

LINE Messenger TVC Series 2015

LINE Messenger TVC Series 2015Production: Art Noir

Posted by Advertistan on Tuesday, 2 June 2015

With the pun “Line Pey Ajao”, both the stars highlight in the video that how LINE has helped them to stay in touch with their friends and family, despite their busy schedules and hectic life routines.

Previously, LINE has roped in singers Ali Azmat and Shiraz Uppal during the World Cip season to tout the brand.

Read more: Line Messaging App to Replace WhatsApp/Viber in Pakistan?

With time, LINE has become Pakistan’s leading instant messaging application and has increased it speed of growth to catch up with its rivals, Whatsapp and Viber.

Various marketing campaigns including famous celebrities are being released by the social messaging app to amplify its user base in the country.

Read more: Line Pakistan Offers a Trip to Thailand with Chat2Win Contest