While mourning the loss of 144 lives in Peshawar Attack, the advertisers in Pakistan faced a major ethical dilemma to halt their joyous jingles during heart-breaking transmission on all TV channels.
While many chose to ignore the growing frustration showed by many people on social media, Telecom giantTelenor and Coca-Cola decided to halt their running TV ad campaigns in Pakistan.
According to their media agency, Starcom MeidaVest, the brands and agencies unanimously decided to pull off any further campaign for an undecided amount of time.
Following their example, other leading brands have also pulled off their campaigns. These include Pepsi, Engro, Mondelez International etc.
According to sources, Aaj News turned out to be the only responsible channel who took the initiative to stop advertisements during Peshawar attack transmission. The rest of the channels continued airing incessant jingles and insensitive promtional ads while showing the footages of blood-stained children.
Contrary to what many believe, “there were no technical glitches or approval problems in stopping the ad”, a Senior Personnel at Starcom commented.
Unfortunately, many local brands still haven’t pulled off their ads.
