gillete dolmen
By Tehreem Samad

Many brands have started focusing more on BTL activations as compared to ATL. Gillette, a leading shaving brand for men, held “GILLETTE RC (remote controlled) RACING CHALLENGE” in Dolmen Mall Clifton, Karachi.


Contestants will be able to participate in the racing challenge by either purchasing Gillette Mach3 or Fusion product.

The brand activation included a racing track where people were able to participate in remote controlled car racing from August 16 to 30. Five winners will be chosen during the 15-day event which will consist of five seasons with each season comprising of three days.

Gillette Pakistan Limited was incorporated on December 9, 1986 as a public limited company under the Companies Ordinance, 1984. Since then, Gillette is synonymous with shaving and personal care products including manual and power razors, scrubs and face wash, gels and foams, moisturizers and deodorants, all of which complete the Gillette shave care range.

Gillette’s RC racing Challenge cashes on the Young Males’ interest in car racing and games.