By Zulfiqar Ali Sajwani
Do you remember the time when the moment you opened your explorer, a bright red color logo welcomed you with enthusiasm and joy? We are talking about the good old days when there used to be only one synonym for a search engine; Yes, we are talking about Yahoo.
Over the decade, the technology giant has taken us through a roller coaster ride. From the CEO bumps to hacking conspiracies, Yahoo has persevered through the highs and the lows.
The company wanted a way to represent Yahoo’s development during the past year. They could have written a flowery corporate blog highlighting the achievements of the company. They could have even hosted a lavish press conference where they would have expressed their prosperous journey. But the company went with a way that definitely deserves a round of applause. Yahoo initiated a campaign called “30 Days of Change”.
From the name, it gives an impression of a Corporate Social Responsibility initiative of Yahoo. Some may perceive it in the first go as an engineering process for the company. But in reality, the campaign is far more creative and out-of-the-box.
Yahoo plans to introduce a brand new logo. And not just that, it wants you to spend the next 30 days exploring Yahoo’s pursuit of innovation.
“Over the past year, there’s been a renewed sense of purpose and progress at Yahoo! and we want everything we do to reflect this spirit of innovation. While the company is rapidly evolving, our logo — the essence of our brand — should too”, Kathy Savitt, Chief Marketing Officer (CMO), Yahoo said in a corporate blog.
Starting on August 7th, Yahoo has been revealing a new logo every day. Using various fonts and other aesthetics to customize the traditional purple-colored logo, users will go along with Yahoo in this innovative journey.
In order to relieve the fans from too many butterflies in their stomach, Yahoo has disclosed some tidbits about how the logo would look like.
“The new logo will be a modern redesign that’s more reflective of our reimagined design and new experiences”, Ms. Savitt said in the corporate blog. “We also want to preserve the character that is unique to Yahoo! — fun, vibrant, and welcoming — so we’ll be keeping the color purple, our iconic exclamation point and, of course, the famous yodel”, she added.
Yahoo has joined hands with Tumblr, the premier blogging service, where the marketing team will express their hearts out along with displaying the ‘logo of the day’. Each logo would have a thought behind it and a reason behind its expression. Fans would also be able to catch a glimpse of the logo on their Facebook page and at http://www.yahoo.com/dailylogo.
That’s not all, Yahoo has planned a breathtaking Below the Line (BTL) activation along this ‘curiosity injecting’ activity. Along with seasoned artists like Macklemore and Ryan Lewis, John Legend, and Imagine Dragons, Yahoo would hit the roads and have one-to-one interactions with the fans of artists and Yahoo.
Yahoo associates their journey of launching top-notch products throughout the year with this activity.
The big moment is set to arrive on September 4 at 9pm PST when the long awaited logo would come on the cover, ending our restlessness.
Using the elements of suspense and enthusiasm, Yahoo has definitely caught the attention of the masses through this campaign and become the talk of the town.
Everyone, be it a Yahoo fan or not, has crossed her/his fingers, and is excited to see the infant yodel exclaiming Yahoo!
For now, let’s keep sailing with Yahoo’s 30 Days to Change campaign and enjoy the rejuvenation!