One of the most loved and sought after dining spot in Karachi is nowadays hub to Nokia Pakistan’s latest promotional campaign for Nokia X series.
For those who haven’t been to Do-Darya recently, there is much more to entertain and amaze you than good food and peaceful ambience.
To promote Nokia X in the urban class of Karachi, Nokia Pakistan in collaboration with its media agencySynchronize Media has placed a floating boat with a live screen. This is the first time ever in Pakistan that a floating boat has been used to advertise a product.
The boat travels an approximate length of 4km along the line of restaurants. Installed on a boat is a screen that plays Nokia X’s retail video for all the diners to see. Placing a floating boat with a live screen adds a surprise element for the visitors and leaves massive impact on the audience.
To promote Nokia X in the urban class of Karachi, Nokia Pakistan in collaboration with its media agencySynchronize Media has placed a floating boat with a live screen. This is the first time ever in Pakistan that a floating boat has been used to advertise a product.
The boat travels an approximate length of 4km along the line of restaurants. Installed on a boat is a screen that plays Nokia X’s retail video for all the diners to see. Placing a floating boat with a live screen adds a surprise element for the visitors and leaves massive impact on the audience.
