The rising talent of Pakistan’s music industry, Sara Haider has released her new single, Dekha De Rang Apna, in collaboration with Levi’s. This video has set new bars for the music industry with its international standard cinematography and storyboard, leaving people all around the world with a beautiful message to find their moment to shine.
This is where we shine! The much awaited… "Dekha De Rang Apna."#LiveInLevis #LevisPakistan #SaraHaiderCredits: Director – Jami (Azad Film Company)Concept – AzadkhayalSinger – Sara HaiderComposed by – Sara Haider and Omran ShafiqueLyrics – Ahsen BariD.O.P – Farhan HafeezExclusive Digital media partners – Patari, Tune.pk
Posted by Levi's on Wednesday, December 23, 2015
“My work with Omran, Jami and Levi’s® is very personal to me. It is a story. My story. I’m nervous and excited to share it with you all and I couldn’t have asked for a better team to do it with. It is raw and honest, there are sad moments and happy moments- I want other people like me to know that everyone goes through those things. Music is for the brave. Super psyched about the launch of my song and music video for Levi’s®! It’s the real story of my journey in music captured brilliantly by Jami and his team. There’s a lot of heart and soul and love that’s gone into this project and I’m very excited (and nervous) to share it with you all,” Sara Haider commented at the launch event.
Released at the classy Mews Café on 23rd December 2015 in Karachi, Pakistan. The launch event kicked off with a star-studded red carpet followed by a few words by Hammad Sohail, Marketing Manager Levis Strauss Pakistan, Jami, the director of the video and of course, the lead vocalist of the song, Sara Haider.
See some highlights from the launch event in the video below:
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