Novella Chocolate has come up with another heart-melting TVC for their audiences.

Quite similar to their previous Ad, this spot is again aimed at not giving enough time and attention to our loved near and dear ones.

Take a look at this warm and tear-jerking spot:

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Directed by Jami and conceptualized by Manhattan Communication, this 57-second TVC is being publicized with the tagline #DilPighalJaye.

Take a look at the other Ad which is part of the same Dil Pighal Jaye Campaign and is also managed to hit all the right nerves with the audiences:

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This brand may just make it big with its effective audience targeting towards the Pakistani public and their sentimental positioning and message depicted through the TVCs.

What do you think of the Novella Ads? Let us know in the comments below.

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