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Cadbury India has come up with a short but sweet TVC in celebration of this Eid. This 40-second spot will leave you smiling no matter what your age is.

Take a look at the video:

Conceptualized by Contract Advertising, the ad promotes the Cadbury Celebrations Rich Dry Fruit Collection to audiences. It is themed around the desi’s tradition of saying “Pehle Aap” (You First) to each other on all occasions when eatables are being offered.

According to Prashant Peres, director, marketing chocolate, Mondelez India, “Cadbury Celebrations decided to make the Eid hugs tighter and fuel festive togetherness and celebrations.”