Pop Musician, Annie Khalid, graced her presence at a Meet and Greet for acclaimed retail brand, SAPPHIRE on14th February 2015 at their Karachi flagship store outlet at Dolmen Mall- Clifton. The event was held in commemoration of Valentine’s Day.

The retail brand, Sapphire is a joint venture of Saphhire Textile Group and fashion designer, Khadijah Shah of Elan fame. 

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The Meetup was attended by music fans, members of the press and SAPPHIRE patrons. People in general were excited to meet the young, preppy pop singer, Annie Khalid and collaborate with her on various photo-ops. In continuation of #SAPPHIRELOVE, SAPPHIRE will also be giving away an iPhone6 to one lucky customer who shops at the outlet between 15th February – 2nd March 2015.

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Inspired by the rich culture and heritage of the East, SAPPHIRE’s ready to wear Valentine’s Day collection featuring 10 innovative designs on 6 printed ready to wear kurtas priced at PKR 2,600 and 4 embroidered kurtas priced at PKR 4,000 only.

The collection plays with fun and vibrant aesthetics that include multicoloured floral prints and whimsical motifs. The line also incorporates the elegance of damask to impart a contemporary look to classical styles.

With a price range starting from PKR 2,200, SAPPHIRE’s collection reflects an eclectic bohemian spirit through vivid designs and bold embroideries.

SAPPHIRE’s product line includes stitched day wear, unstiched fabric prints for women, scarves, a special formal range ‘Naqaash’, a menswear line ‘Shikaara’ and a range of precious and semi-precious stones jewellery called ‘Nigeen’

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