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Mobilink recently launched a new TV commercial ‘Minute Back on Call-Drop’ featuring the great Ali Zafar. The offer is about compensating Mobilink customers for dropped call and eventually enhancing customer experience. Despite the low call drop rate on Mobilink’s network, still the customers will now have 1 minute of talk time for each drop which will be available for customers within 4 – 5 hours of the incident. This service will be free of cost for all Mobilink customers and will be available for both prepaid and postpaid subscribers. Prepaid customers can dial *567*2# (free of charge) which the customer can utilize within 24 hours. A maximum of 10 minutes can be received by an individual within a single day. The campaign is conceptualized by a creative agency IAL Saatchi & Saatchi and is made by iDcreations – Production house.