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Al Karam, a reputed fashion brand has launched a new ad for the first look of their Spring Lawn Collection 2015 ‘Rangon Ki Duniya’. The commercial is conceptualized by IAL Saatchi & Saatchi and is directed by Shahbaz Sumar (Basement Films). The 40 second film portrays the whole collection by Al – Karam, bringing the joy of colors and the comfort of lawn prints absolutely exclusive and beautiful. The collection is available now in stores.


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