Bollywood’s latest sensation, Aditya Roy Kapoor endorses Set Wet Hair Gel in the new promotional TVC called Sada Sexy Raho. The 30 year old actor is sporting a completely new charismatic Avatar. Set Wet previously ended their ads with the catchy albeit tacky tagline, “Very very Sexy”. However this ad portrays Aditya Roy Kapoor in a witty and permanently charming guise, where his cheeky and appealing humorous gimmicks lend an entertaining dose to the viewers. The promotional effort it for Set Wet’s new range of gels. The official hashtag for the campaign is #SadaSexyRaho.