News

Pakistan Idol: Coming Soon to Idolize Pakistani Singers!

Pakistan Idol: Coming Soon to Idolize Pakistani Singers!

Reliable sources confirmed that Geo Television in collaboration with Fremantle Media is again on the verge of experimentation.

This is not the first time that Geo has tried to follow the footsteps of American or Indian Idol. Many of you might remember its not-so-impressive attempt to launch ‘Pakistan Idol’ in 2007.

But worry not, the warrior is up and fighting and is once again planning to amuse audience with the unseen talent.

Judges Panel and date of audition has not been announced yet, but it is a great challenge for Geo TV to launch a program with uncertain history.

The collaboration, between FremantleMedia and Geo Network, uses an effective marketing concept named Brand Sponsorship. The idea is not new to the marketing world; moreover, it has now become an essential part of Integrated Marketing Communication.

Geo is known for taking unconventional initiatives like Aman Ki Aasha – a joint venture of two media giants Times of India and Geo Television Network. Here the idea they market is “Hope of Peace” which clearly has a business side too.

The fact that the industry is now mature enough to claim to have potential talent, which just needs to be polished, persuaded Geo TV to re-launch the previously discarded show.

First aired in 2004, India Idol was sponsored by Sony Television and unlike Pakistan its launch was quite successful. Since then six seasons of the program have been aired, and after gauging the potential market they are now tapping youngsters through Indian Idol Junior.

The success has more to do with culture and norms of India instead of latent talent.

The sponsorships are not limited to reality shows, as Pepsico in collaboration with the National Football League has sponsored the Super Bowl XLVII Halftime Show occurred on February 3, 2013 at the Mercedes-Benz Superdome in New Orleans. The partnership marks an important extension of current Pepsi “Live for Now” campaign.

Airing across 46 territories, Idol is one of the most successful entertainment formats ever launched by FremantleMedia. American Idol is famous among all, airing in almost 190 countries and has been the number one entertainment series in the US for past nine seasons.

 

Now it is time for Geo TV to record its success. 

Comments

comments

Click to add a comment

Leave a Reply

Your email address will not be published. Required fields are marked *

You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <s> <strike> <strong>

News

More in News

srk

Raees First Look Reveals SRK’s Intense Side!

Ghazala SulaimanJul 16, 2015
bvs-lead

Batman V Superman: Dawn of Justice – Official Posters & Trailer

Faizan AhmedJul 13, 2015
nusrat-jav

Nusrat Javed Rejoins Aaj TV

Yusra HassanJul 13, 2015
ayyan-ali

Ayyan Ali Serves Legal Notice to Mubashir Lucman

Yusra HassanJul 11, 2015
BTS_3

Pakistani Movie Sawaal 700 Crore Dollar Ka BTS Shots

Bismah AhmedJul 9, 2015
b

Pakistani Directors Go Indian With Zee Network Unity Campaign

Ghazala SulaimanJul 7, 2015
Coke

Coca Cola Goes Label-less In Powerful Ramadan Campaign

Ghazala SulaimanJul 7, 2015
Maggi

Indian Maggi Ban: 90% Sales Crashed

Bismah AhmedJul 7, 2015
ali-haider

Ali Haider’s New Song ‘Panga’ Calls For India Pakistan Friendship

Sahar IqbalJul 7, 2015
hijrat

Pakistani Movie Hijrat: First Look Trailer Released

Rida SadiqJul 7, 2015
hunger-games

Hunger Games: Mockingjay Part 2 New Posters Show Katniss Ready for Battle

Alina MakhaniJul 7, 2015
ed-sheeran-bollywood

Singer Ed Sheeran to Star in Bollywood Movie Happy New Year 2

Misbah JamalJul 6, 2015