The Fry Lights campaign was designed by Leo Burnett USA and executed by Urban Core Outdoor in Chicago. The McDonald’s “Best Fries on the Planet” campaign has generated unbelievable success through the use of cutting edge illumination techniques and state of the art technology. The 10 light beams blast upward as far as the eyes can see. Through the use of Xenon Skylights (200,000 lumens each) they can be seen from up to 3 miles away. The face of the billboard utilizes Electro-LuminX panels, which gives the box of fries a backlit effect.
- BRAND: McDonald’s
- AGENCY: — Not Available —
- CAMPAIGN TYPE: OOH Campaign
- CATEGORY: Lifestyle
