The whole of Pakistan was overjoyed with the news of Baskin Robbin’s arrival in the nation. Finally setting its roots in the market, the ice-cream brand has appointed its creative agency, roping in Ogilvy & Mather for its launch plan and marketing strategy
The world’s largest chain of ice cream specialty shops has signed a master licensing agreement with AHG Flavours (PVT.) Limited to develop the brand in Pakistan.
The agreement calls for the development of 35 Baskin-Robbins shops across the country, with an initial focus on the city of Lahore in Packages Mall.
Bringing The Iconic Flavors
Baskin-Robbins restaurants in Pakistan will feature the brand’s extensive selection of classic ice cream flavors, including Pralines ‘n Cream, Jamoca® Almond Fudge, Mint Chocolate Chip and Very Berry Strawberry, alongside regional favorites such as Mango Tango and Tiramisu. The brand will also offer its delicious range of custom ice cream cakes, frozen beverages, ice cream sundaes and take-home ice cream treats.
Baskin-Robbins currently has more than 7,800 restaurants in more than 50 countries around the world.
Baskin-Robbins is the world’s largest chain of ice cream specialty shops, providing guests with a wide array of ice cream flavors and delicious treats at more than 7,800 retail shops in more than 50 countries around the world. The brand was founded by two ice cream enthusiasts whose passion for ice cream led to the creation of many iconic ice cream flavors including Pralines ‘n Cream, Jamoca® Almond Fudge, and Very Berry Strawberry. Today, Baskin-Robbins has more than 1,300 ice creams in its flavor library and also offers custom ice cream cakes, frozen beverages, and ice cream sundaes.
Its franchised ice cream shops serve as places where people can connect and create special memories while they explore a wide array of flavors, including a new Flavor of the Month every month