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Jazz Business & Mind Organization to launch a COVID-19 Mental Wellbeing helpline, ‘Zehni Sehat Helpline’

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Press Release
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Lahore – 27 April 2020: Jazz Business, the business services division of Jazz, Ministers Delivery Unit (MDU), Punjab Health Department and Mind Organization, a non-profit  mental health care provider, have come together to launch a COVID-19 Mental Wellbeing helpline titled  “ Zehni Sehat Helpline’. Punjab Health Minister Dr. Yasmin Raashid launched the initiative at a ceremony held at MDU Office.

People who may face any mental health issue due to the ongoing countrywide lockdown to contain the spread of the virus can dial 0304-1110116 and talk to qualified psychiatrists/ Mental Health being specialists to receive support and advice. This helpline has been set up by Jazz Business and is free consultation for all callers.

“We are witnessing an enormous psychological impact of the Corona Pandemic on patients, their families as well as general population locked inside their homes. Given the scale of the mental stress across the social spectrum, developing platform for psychological support was need of the hour and I am grateful to partners for coming forward and putting in place this helpline,” said Punjab Health Minister Dr. Yasmin Raashid. “Mental health issues are usually neglected during such times, so we believe this is an important initiative for those who feel distressed. The team at the helpline will listen to you and provide expert counseling. I encourage you to call this helpline and receive the psychological support and care that you need.”

Pakistan, just like the rest of the world, is under pressure to control the spread of COVID-19 and has confined people to their homes under a strict lockdown. As more and more people are obliged to maintain social isolation, especially those with possible or proven coronavirus infection, experts, including the World Health Organization, agree that it is important to consider the effects of this pandemic on the mental health of people.

“It’s difficult for us all to understand this newly formed dynamic of life and the mental toll physical distancing from our family and friends is taking on us. Although these preventive measures suggested by the government and health authorities are important, so is mental wellbeing. This is why we are supporting Mind Organization and the Government of Punjab in providing free of cost mental health advice to millions of Pakistanis. We are here for you, to help you cope and adjust during these difficult times,” said Syed Ali Naseer, Chief Business Officer at Jazz.

During the past several weeks, the mobile operator has been using its resources and expertise to contribute to contribute to the efforts of the government, health authorities, medical institutes and the vulnerable in the society. For this purpose, the company recently announced a PKR 1.2 billion relief package in support of the country’s fight against COVID-19.

Mind Organization President Prof. Dr. Sa’ad Bashir Malik said, “It is globally acknowledged that stress can have serious affects on immunity of people. As we prepare to fight this battle, it is important that immunity stays at its best. This helpline will help us prepare for the psychological toll of the Pandemic. The Service will be available from Monday to Saturday (9 am- 5 pm).”

Uber Supports Healthcare Workers with the Launch of Uber Medics

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Press Release
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Islamabad, April 27, 2020: Uber, the global ride-hailing platform that connects riders with drivers, has pledged free rides and deliveries in the Middle East, North Africa, and Pakistan (MENAP) region, specifically for frontline workers including the medical staff of hospitals and local NGOs, in an effort to move what matters during the COVID-19 pandemic.

Uber Medics is designed to ensure that healthcare workers, who need to be mobile, have a reliable and efficient way of getting around. With this effort, the company hopes that this 24/7 dedicated service gives hospitals and their workers the flexibility to provide optimal healthcare.

In partnership with hospitals including Shifa International, Benazir Bhutto, and PIMS, Uber Medics will provide free rides for their medical workers and essential staff, who will easily be able to book a ride to their respective homes or healthcare locations with the tap of a button from the Uber app. This service has been designed to ensure the health and safety of both riders and drivers, and also extends to NGO programs which support the marginalized sector of the society.

Uber Pakistan’s GM, Saad Naveed Pall commented, “We understand the necessity of social-distancing in current times and encourage our riders to stay at home. It is, however, imperative to support the healthcare staff of our country, a majority of whom depend on ride-sharing as a primary means of transport. Our partner drivers are equally assisting our communities through this crisis and with the necessary alterations in our services, we intend to offer them some degree of relief, and added convenience to the riders.”

Uber has also taken the necessary steps to ensure the safety of its partner drivers and is reimbursing them for the appropriate protective gear required in their vehicles to help minimize the risk of transmission.

COVID-19 has so far affected more than 13,000 lives in Pakistan, with a significant hit to the global economy. In these circumstances, Uber seeks to venture out in innovative ways to bring economic opportunities for its partner drivers, and cater to the needs of current times. Uber Delivery, for instance, was recently launched in Lahore, Islamabad and now Karachi, enabling customers to request for essential items to be dropped off at their doorstep. Uber is committed to responsibly use its technology to support the public in these altering times and also work together with the local authorities along with other entities to soldier through this pandemic.

EMPG and OLX Group announce merger of MENA and South Asia businesses

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Press Release
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Amsterdam and Dubai 28 April, 2020: Emerging Markets Property Group (EMPG), a leading property portal group in emerging markets, and OLX Group, Prosus’s global classifieds business, have announced their merger in Pakistan, Egypt, Lebanon and the UAE. The agreement includes a US $150 million investment round, led by OLX Group along with existing EMPG shareholders, which values EMPG at US $1 billion after the transaction. As part of the deal, OLX Group will contribute its operations in the four countries into EMPG and will become EMPG’s largest single shareholder, owning 39% of the company.

EMPG will use the new capital to develop a range of new services, creating a more seamless user experience, enhancing data transparency, and deepening market intelligence for both consumers and business users. In Egypt and Lebanon, EMPG will operate the existing OLX platforms, rolling out new services for the real estate community, as well as offering consumers a superior experience across all categories. In Pakistan and the UAE, both groups’ platforms will be operated by EMPG and will continue to operate through their well-known local brands.

The aggregated value of properties sold in these markets is estimated at US $90 billion, providing a commission pool for real estate agencies of over US $2 billion per annum. This presents a great opportunity for EMPG to enhance their real estate services in these markets.

“EMPG has grown at a tremendous pace since its inception,” said CEO Imran Ali Khan. “Our unique ability to scale using our proprietary tech has aided and enabled this expansion. This deal puts us one step further in our journey towards providing solutions in multiple markets to over a billion consumers around the world, expanding our classifieds offering significantly.”

Martin Scheepbouwer, CEO of OLX Group, says “I’m proud of what we have built-in these four markets. Our brands are household names, and currently, help tens of millions of people to exchange goods and services every month. The next phase is an exciting one, with EMPG’s real estate industry expertise helping deepen the customer experience. As EMPG’s largest shareholder, we’ll have a front seat to explore how we can scale their services model further – taking our ambition to shape the future of classifieds into its next stage.”

EMPG is currently present in the GCC region with Bayut, Pakistan with Zameen, Bangladesh with Bproperty, Morocco and Tunisia with Mubawab, and Thailand with Kaidee. After this deal, besides expanding to Egypt and Lebanon, EMPG will also operate OLX’s platforms in Pakistan, Saudi Arabia, Bahrain, Kuwait, Qatar and Oman, and the Dubizzle platform in the UAE.

Adidas to Focus on Digital Platforms as 70% Global Stores Remain Shut!

By
Anusha Sachwani
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Credits: Rojak Daily

Footwear-giant Adidas has decided to take a different strategic approach to make up for its loss during the novel coronavirus pandemic lockdown.

Reportedly, almost 70% of Adidas stores are currently shut. The company said financial flexibility is key to its agenda and it would reallocate resources to “e-commerce, IT, and additional set-up.”

Adidas AG said Monday that net profit and sales sharply fell in its first quarter, and it warned that the second quarter should be even more severely hit.

Moreover, the company said net profit for the period was 31 million euros ($33.5 million), down by a whopping 95% from EUR632 million a year earlier.

At the moment, we are focused on managing the current challenges and doubling down on the recovery in China and the opportunities we see in e-com -CEO Kasper Rorsted 

According to the brand, as consumers are in lockdown and are trying to ignore stepping outside unless necessary, it has become important for the company to shift its focus to digital platforms and focus on e-commerce.

The brand aims to reopen stores throughout May and June and in the US by mid-May, but it depends on many factors, including the containment of the virus.

“Adidas is well-positioned in the structural growth sporting goods industry, which benefits from secular shifts including an increasing focus on self-health and wellness and casualization trends,” analysts at RBC said in a note to clients on Monday.

Coronavirus created “meaningful dislocation, which could lead to a prolonged recovery profile, given Adidas’s wholesale distribution, if excess inventory is not aggressively addressed.”

What do you think about the current situation?

Share your thoughts with us in the comments below.

Stay tuned to Brandsynario for more news and updates.

7 Health Benefits Of Fasting You Probably Didn’t Know About

By
Ariba Raza
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Image Source: Class Pass

Fasting in the month of Ramadan involves abstaining from eating, drinking, smoking and other restricted acts from dawn to sunset. Moreover, fasting is also claimed as an incredible act of worship that is very much loved by Allah.

Are you aware of the benefits fasting has? Let us share a few benefits with and you’ll be surprised!

1. Helps Speed Up The Metabolism

Fasting gives the digestive system a rest, and this can boost your metabolism to burn through calories more efficiently. However, if your digestion is poor, this can affect your ability to metabolize food and burn fat.

2. Helps Improve Insulin Sensitivity

Image Source: Diabetes UK

Fasting plays a great role in leaving a positive effect on insulin sensitivity. This allows you to tolerate carbohydrates better. Adding on to this, a study showed that after fasting for a longer duration, insulin becomes more effective and cells easily take up glucose from blood.

3. Help In Losing Weight

Isn’t losing weight what the majority of us wish for? Well, fasting is also a great way to lose weight. Scientifically proven, fasting allows the body to burn fat cells more effectively than normal dieting. 

(This would also be effective if you let go off the samosas and pakoras.)

4. Helps Improve Your Hunger

Fasting is a great way to normalize the hormones in your body so that you can actually experience what true hunger is. 

5. Helps Improves Your Brain Function

Gif Source: ClipArtBest

So, you think you’re brain dead after fasting? Did you know that fasting has shown to improve brain function because it boosts the production of a protein called brain-derived neurotrophic factor?

6. Helps Improve Your Immune System

The one thing we all worry about is improving our immune system. Fasting improves the immune system because it reduces free radical damage, regulates inflammatory conditions in the body and starves off cancer cell formation.

7. Helps Contribute To Self-Enlightenment

Fasting is another word for letting your body heal both consciously and physically. With a lighter body and a clearer mind, we tend to become more aware of our surroundings and  more grateful for the things we’re blessed with.

Isn’t it amazing?

Stay tuned to Brandsynario for the latest news and updates.

7 Food Items That Complete Your Iftar Table

By
Ghazala Sulaiman
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ramadan-iftar-table

Although the Holy Month of Ramadan is largely about abstinence, there is no stopping for many of the passionate foodaholics from indulging in all sorts of gastronomic adventures.

While we eagerly wait for the call to prayer with our throat parched and our stomach growling, we can not help fantasizing about the mountain of mouth-watering food we will relish once the clock ticks to Iftar time.

Brandsynario has compiled a list of the must have irresistible treats of every Iftar that the hungry fasting souls just can not get enough of.

Check out our tempting list of the ultimate fast-breaking items below.

Warning: Major Foodgasm ahead. Don’t read while fasting!

1. Khajoor

dates

Dates and Ramadan go hand in hand. The Sunnah practice of breaking fast via Khajoor, prior to anything else is what unites Muslims all over the globe, making the nutritious fruit a mandatory item on all Iftar platters.

2. Rooh Afza

rooh-afza

Ramadan calls for a definite love affair with the all-time, refreshing rose marvel- Rooh Afza. Since ages, the chilled thirst-quenching drink has been the first sip of thousands of Rozedars while breaking their fast. We surely can not help gulping it down until our tummy can not take anymore!

3. Pakoras

pakoras

The Pride of all Desi Snacks- a plateful of golden glowing pakoras will always make your mouth go “Om Nom Nom” and your tummy go “Gimme More!”

Top 9 Free Must Have Islamic Apps For Ramadan

There is absolutely nothing more heavenly than the sheer joy of devouring a platter of piping hot, spicy, crispy pakoras with gleaming red ketchup or green pudina chutney served in Iftar. Total Tastegasm!

4. Chana Chaat

chana-chaat

No dish in the world can trump the classical “chatkharydaar” combination of squashy chickpeas, crunchy onions, crispy papri, loads of masala, fresh yogurt and fiery chutney.

Ramadan 2016: Fasting with Diabetes, What You Need to Know

The explosion of robust spicy flavors leaves a lasting tingling taste in your mouth, making Chana Chaat the evergreen desi, the drool-worthy savory of our Iftar Dastarkhawns.

5. Dahi Baray

dahi-barhay

Teasing you with tantalizing flavors of spice and sweetness, Dahi Baray is a quick tasty treat prepared in many households for Ramadan. While people seldom have it for the remaining days of the year, the lip-smacking yogurt delicacy topped with the oh-so-irresistible Chaat Masala and the tangy chutney becomes a perfect Iftar delight.

6. Jalebi

jalebi

Oozing with saccharine syrup, the gooey and glossy, delicately rounded Jalebis- straight out of the oven- is the much needed, daily sweet-tooth Iftar doze. Perfectly drenched in sugar and cooked crunchy, it will sinfully melt in your mouth and make you crave for more!

7. Fruit Chaat

fruit-chat

The juicy and flavorful fruit chaat is what cools our mouth after the highly spiced gastronomic odyssey of the Pakoras and Dahi Baras. In the end, our stomachs practically beg for the sweet scrumptious looking bowl of bright friendly fruit salad with just the right hint of Chaat Masala.

9 Things to Expect in Ramadan this Year

But amidst all the sweet and sour gluttony, don’t forget about those in need during the Holy Month.  Happy Fasting!

How To Spend Your Time At Home While You’re In Self-Quarantine

By
Laiba Omer
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Quarantine
Source: The New York Times

The World Health Organization (WHO) has described the coronavirus pandemic as the “defining global health crisis of our time.” According to the WHO, the virus has infected more than 168,000 people and killed at least 6,610.

Why Must You Self Quarantine?

In order to contain the spread of the virus, countries across the globe have rolled out a series of precautionary measures, including lockdown and widespread travel restrictions. So, if you’re someone who displays symptoms of the deadly virus or you have been exposed to someone who might as well have been tested positive for COVID-19, you must self-quarantine.

What Can You Do to Spend Time at Home? 

There are many things that you can do back home considering most offices, gyms, and other public spaces have been closed. Follow your routine just like you would. The first and foremost important thing is to track your routine.

  1. Wake up on time: Sleep schedule must be taken into consideration. Staying at home should not mean you sleep late and wake up early.

    Sleep
    Source: SimpleMost
  2. Cook For Yourself: Cooking is therapeutic. Search up your favorite recipes on the internet and cook your heart away!

    Kitchen
    Source: HerGumat
  3. Exercise: Gym closed? No problem, just follow a simple routine from the internet and boost your immune system.

    Exercise
    Source: My Home Vitality
  4. Work from Home: If you can’t be physically at work, you must work from home. Being idle will most likely take a toll on your mental health.

    Work at Home
    Source: FlexJobs
  5. Netflix on the Weekend: You can binge-watch new series on Netflix and kill time.

    Netflix
    Source: Reaseheath College
  6. Online Reading Club: Create an online reading club, start reading!

    Books
    Source: Swoon Reads
  7. Gardening: Gardening is a great leisure time activity. You can learn about new plants and also grow them.

    Gardening
    Source: CNN
  8. Organize Everything: You can organize your entire house, clean all corners as a precautionary measure.

    Wardrobe
    Source: AskMen

Most importantly, don’t stress out. According to data collected by Johns Hopkins University, almost 80,000 people have recovered from the infection. Good news, yeah?

For more news and updates, stay tuned to Brandsynaro

realme Pakistan has launched 6 series with World’s First Helio G80 powered realme 6i

By
Press Release
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Lahore – April 27, 2020: realme Pakistan has unveiled the latest “realme 6i” – the new member of realme 6 series quad-camera family in an online launch event. realme is known for its vibrant and trendsetting smartphones designed especially for the younger audience upon the trifecta of strong performance, built-quality and affordable pricing. The young brand’s latest offering promises outstanding performance in a young and stylish manner and can be true allies for the users in a real sense. Renowned for their power and style, competing for pricing. realme phones are known for their flagship imaging experiences that cater to the growing and dynamic needs of the youth.

The launch event live on realme’s Facebook page features live unboxing by KOL from the tech industry. A post-launch media meet-up via Zoom was also conducted to interact with media & address queries. The attendees from the media & tech industry praised the idea of live meet-up following the social distancing.

realme 6i smartphone will be available in Pakistan on sale by April 29, 2020. This quad-camera device holds the distinction of being the world’s first smartphone to feature the MediaTek Helio G80, a 12 nm gaming-focused chipset meant for the mid-range market. The octa-core CPU has a main frequency, up to 2.0GHz, offering 35% better single-core performance and 17% better multi-core performance than the previous generation. All of these combine to an Antutu Benchmark result of 201,278.

realme 6i as the successor of realme 5i, upgrades to 48MP AI Quad Camera – 48MP main camera, 119° ultra-wide-angle lens (8MP), portrait lens (2MP) and 4cm ultra macro lens (2MP). Each camera of which is carried out its respective function and collaborated closely with others, resulting in striking photo experience and fun. Particularly, the ultimately clear 48MP main camera helps produce clear and beautiful photos

“The realme 6i will stand out among others in its price segment as it features the latest performance and trendy design. The realme 6i also offers gamers an enjoyable gaming experience as well as beautiful pictures with its 48MP AI Quad Camera for photography lovers,” says realme Pakistan brand manager Ahsan Chohan.

Where the realme 6i wins out, though, is in battery capacity. The device sports a massive 5,000mAh battery, much more than the realme 6’s 4,300mAh pack. It also supports 18W quick charge. The phone makers claim that the realme 6i can last 39 days with the screen turned off, and 40.07 hours with the screen on based on their tests.

realme 6i adopts classic design from Naoto Fukasawa, maintains a masterpiece design style. It has adopted the rare spray coating process, and the phone has been polished hundreds of times. As a result, the back of the phone shows an advanced matte visual effect, with a delicate and comfortable finish. realme 6i comes in two young colors – Green Tea and White Milk at PKR 31,999. The first sale starts on 29 April 2020.

Ramadan 2020: 5 Car Deals you Can Access Remotely from Home!

By
Anusha Sachwani
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ramadan 2020 car deals
Credits: Gulf News

Ramadan 2020 is here! And unfortunately, so is the novel coronavirus pandemic also known as COVID-19.

The virus has given the entire world a scare, as this is the first time we all have seen such a situation. However, our frontliners are risking their lives and researchers are working night and day to find a vaccine.

On the other hand, the economic impact of the virus has truly been deadly. Many businesses are our of money, people have lost their jobs, shares have fallen, crashed actually, and the automotive sector has taken a MASSIVE blow once again!

Customers in certain regions in the Middle East have the option to fully purchase their Audi online. That includes Saudi Arabia and soon the UAE!

Here are 5 awesome car deals which you can make the most of without having to go to the actual showroom!

1. Audi – UAE

Audi
sourceL Medium.com

Deal: Audi Al Nabooda Automobiles in Dubai, Sharjah, and Fujairah is offering: a 0% finance rate for five years; a five-year or 105,000-kilometre service and maintenance package; five years of roadside assistance and three years’ warranty and free registration on selective models.

Ali & Sons Audi in Abu Dhabi and Al Ain is offering five years’ unlimited mileage warranty, a free service plan for five years or 75,000 kilometers, one-year free registration and 0% finance for up to five years, available on A4, A6 and A8 models only.

Validity: end of Ramadan 2020.

2. Nissan – UAE

Nissan UAE
Credits: Zigwheel

Deal: Nissan is giving one year of free insurance and registration and three years of maintenance, cashback, and down payment support on all 2020 models including the all-new Patrol!

Validity: end of Ramadan 2020.

 3. Toyota – UAE

toyota uae
Credits: thenational.ae

Deal: Al-Futtaim is offering a four-year service contract and free registration for one year on Toyota cars. This covers the costs of fuel for a full year with Cafu’s home-fuelling service. They will also throw in an online Ramadan shopping card worth Dh1,500!

Validity: end of May 2020.

4. Renault – UAE

Credits: Zigwheels

Arabian Automobiles customers in Dubai, Sharjah and the Northern Emirates can get to choose between 3 options. They can either pick deferred payments until 2021; one year of free insurance and servicing and a five-year extended warranty or 0% interest for four years.

Whereas Al Masaood customers in Abu Dhabi can get the “5 Decades, 5 Reasons to Buy a Renault” Ramadan promotion. This allows them to save Dh50,000; a 50,000km free service package; a five-year or unlimited-mileage warranty; free insurance and free VAT.

Validity: end of Ramadan 2020.

5. BMW – UAE

Credits: YallaMotor

Deal: BMW Group’s official UAE importer, AGMC, has rolled out special Ramadan packages including Premium Class Package, Business Class Package, and has also for the first time, for this year’s Ramadan, it has introduced protection against involuntary loss of employment for two years when financing cars with BMW Albatha Finance.

Validity: end of Eid-ul-Fitr 2020.

Tag your UAE buds so they can make the most of these awesome Ramadan 2020 car deals!

Stay tuned to Brandsynario for more news and updates.

Aptec Distribution FZ LLC Signs Distribution Agreement With Dell Technologies In Pakistan

By
Press Release
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Press Release: April 27, 2020 – Aptec Distribution FZ LLC, a fully owned subsidiary of Ingram Micro Inc., one of the largest technology distributors in the META region, today announced signing a distribution agreement with Dell Technologies in Pakistan.

Through this agreement, Aptec Distribution FZ LLC is now authorized to distribute Dell Technologies portfolio which will be comprising of networking devices and server products and will collaborate with Ingram Micro Pakistan to broaden coverage of Dell products to channel partners in Pakistan.

Ingram Micro Pakistan distributes a wide range of value-added solutions and products covering Data Centre, Storage, Security, Networking, Software, Hardware, Physical Security, and Services from leading vendors in each segment. Ingram Micro Pakistan will work closely with Dell Technologies to build on the relationships with broad horizon of existing partners and customers as the demand for networking devices, servers & storage grows.

The addition of Dell Technologies to Ingram Micro Pakistan portfolio strengthens the position and portfolio of Dell among its channel partners, resellers, system integrators, and end-users. This agreement further strengthens Ingram Micro’s relationship with one of the world’s leading IT solution providers.

Hasan Shahid Abdullah, Country Manager, Ingram Micro Pakistan and Afghanistan said, “Being a global distributor it is our aim to provide best in class product portfolio in the market and it’s a pleasure to extend Dell Technologies’ robust server storage and networking portfolio to our valued partners empowering them to deliver quality solutions to the end-users.”

Naveed Siraj, Country Manager for Pakistan and Afghanistan, Dell Technologies said, “Customers in Pakistan are modernizing their infrastructure, transforming their core businesses and relying on technology as the most-effective change-agent to derive positive business outcomes. This awareness has resulted in strong demand for Dell’s cutting-edge enterprise portfolio.  To further strengthen our market leadership position, we continue to collaborate with leading technology companies to bring what we have to offer, with agility, for which we are well-known. We are pleased to expand our distribution footprint with Aptec Distribution FZ LLC as a Dell enterprise distributor for Dell PowerEdge Server & Networking solutions portfolio. We are confident that this distribution agreement will further augment the transformation journey that our customers have embarked on in Pakistan.”

Samsung Galaxy Buds vs Apple AirPods Pro

By
Laiba Omer
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Apple
Image Source/ YouTube

Let’s put pros and cons in order for Samsung Galaxy Buds+ vs AirPods Pro for you to make a decision, in case you’re interested in buying them. The list also features the Apple Airpod (2nd Generation) which is relatively cheaper.

Apple Airpods Pro

Apple AirPod Pro is comfortable and also delivers a clear, balanced sound. The most important thing to bring in the notice is the fact that they actively cancel noise. They get along well with apple products.

I will definitely recommend for phone calls 100%. Their biggest downside is the price tag they come with, a whopping $250. They have a great combined battery life of over 24 hours, but on their own, they last only 4.5 hours.

Apple Airpods
Image Source/Apple

Apple AirPods Second Generation  

If you own an iPhone, the Apple Airpods (2nd Generation) is still worth it for $159. They deliver great quality of sound. The price tag is not too harsh either. The weight of these is the lightest of all.

Some people find them more comfortable on tech forums especially those who aren’t fans of in-ear headphones with rubber tips like the Apple Airpods Pro. Downsides include the lack of water resistance. Drop an earphone in water and boom! They don’t charge without a cable, additional charges for wireless charging case.
Image Source/FC Barcelona

Samsung Galaxy Buds+ 

Samsung’s true wireless earphones have a secure fit. They can last up to 11 hours. Isn’t that a dream come true? The delivery of sound is outstanding with the price point they come with.

Ideal for business owners and travelers who must stay connected without a hassle. The touch control, however, is not the best. Still, the Samsung Galaxy Buds+ are among the top true wireless earbuds you can get today.

Image Source/ Forbes

For more tech news and updates, stay tuned to Brandsynario.

Who Is The Winner In The Battle Of Smartphone Supremacy? Camon 15 Or Infinix S5?

By
Press Release
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TECNO and Infinix are the two smartphone brand, which always remains in the cut-throat competition since their emergence. Both the brands target the same segment of audience and regions. Recently TECNO launches its first-ever flagship phone Camon 15, while Infinix comes up with S5 pro. Choosing one brand over the other is certainly a hard decision as these phones share several common features like pop up camera, specifications, features, and design.

But looking at the performance level and consumer reviews, we can say that TECNO Camon 15 has beaten the Infinix S5. From an innovative phone launch event to specs, features, price, and product quality TECNO has cornered the market. Here’s how TECNO Camon 15 has taken the lead.

TECNO Camon 15 takes advantage of the larger screen of the 6.6-inch display screen while Infinix S5 has less than 6.3″ display size. Moreover, TECNO Camon 15 is far better in terms of HD quality, resolution, and color quality.

  • Major features that outstand in both the devices is the camera. The customers and the tech experts have observed that Camon 15 premier camera performance is far better in every aspect than Infinix S5 pro. Camon 15 comes with a 48MP + 5MP + 2MP while S5 Pro comes with 48 MP + 2 MP. Its rear camera got higher megapixel than Infinix, giving Camon 15 pro a one-step head in this position. The Camon selfie camera comes with 32MP pop up while the S5 Pro has a 16MP pop-up selfie camera. Here also Camon 15 wins in the number of megapixels it has been offering at such an amazingly reasonable price as a flagship phone.

  • Camon 15 comes out significantly ahead in the storage segment too, it has 6GB RAM and a larger 128GB internal storage. Whereas Infinix S5 Pro has 4GB RAM and 64 GB ROM.

Although both share expandable memory of 256 GB, it is observed that gaming playing in Infinix Pro is not smooth while in Camon 15 Pro there are hardly any lags, which allows interrupted entertainment.

  • Coming to the body of both phones, Camon 15 pro comfortably fits in hand, with glossy outlook a user can flaunt it in two decent colors Ice Jadeite, and Opal White. Infinix S5 Pro has a slightly broader body, available in green and magenta colors, which are too bright and don’t give a sophisticated outlook.

In the battle of smartphone supremacy between Camon 15 and Infinix S5, former is clearly a winner. Though Infinix S5 is a fairly decent phone at the price of 23,4999 PKR. But it has failed badly in its most highlighted feature, pop up selfie camera. Especially on comparing it to premium Camon 15 Pro. Thus if you are looking for the best pop-up camera with great specs and a camera to cater to your professional photography needs then go for the Camon 15 Pro.

Pakistan Women’s Cricket Team’s Take On #DontRushChallenge Is So Point!

By
Kinza Piracha
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Source/ Dawn

With social distancing guidelines still in full effect, people on social media are continuing to get creative with different virtual challenges they can try out and share with friends. One of the more recent ones is the #DontRush Challenge. With a makeup brush, some friends, and your TikTok account, you too can partake in this fun challenge and join the bandwagon as well.

Pakistan Women’s Cricket Team cricketers also partook in the #DontRushChallenge

You can also improvise the challenge and use different objects to rotate if you intend to take this up a notch. Recently, Pakistan’s women cricketers also partook in the #DontRushChallenge which is now going viral on social media platforms.

Boss ladies like Omaima Sohail, Maham Tariq, Kainat Imtiaz, Syeda Nain Abidi, Sidra Nawaz, Ayesha Zafar, Muneeba Ali, Aiman Anwar, Iram Khan, and Sidra Ameen featured in the virtual challenge.

Have a look at the video below:

The Pakistani cricketers begin the video in their pj’s or their home clothes before donning on the green of Pakistan’s international jersey.

The trend is called the #DontRushChallenge because the videos are set to the song “Don’t Rush” by Young T & Bugsey featuring Headie One. It’s also supposed to be ironic because, in the #DontRush Challenge videos, the edits make it so it looks like you get ready within seconds.

Have you all tried the #DontRushChallenge as of yet?

Stay tuned to Brandsynario for the latest news and updates.

Ramadan Shows: Timings, Channels & Hosts

By
Web Desk
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Ramadan Calendar 2021
Image Credits/India Tv

Ramadan Mubarak, the holiest of holy months has arrived. However, this air is different from other years as coronavirus has stranded us all home.

In the true spirit of Ramadan, the show must go on. There are little changes in the format as social distancing needs to be practiced in order to contain the virus.

Ramadan gives Muslims around the world an opportunity to seek forgiveness and blessings from Allah (SWT) through worship and acts of kindness towards our fellow human beings.

The following are Ramadan transmissions currently being on air. These transmissions are aimed to educate as well as entertain its audience.

Jeeto Pakistan on ARY Digital

Host: Fahad Mustafa

Timings: After Iftar

How To Participate In Jeeto Pakistan League

Shan-e-Ramzan (Seher & Iftar) 

Host: Waseem Badami

Timings: 3 am till Sehri & 4 pm till Iftar

Ramzan Mein Bol on Bol News 

Timings: 3 AM and 5:30 PM

Ramazan Pakistan on PTV

Host: Junaid Iqbal

Timings: Sehri & Iftari

Ehsaas Ramadan Transmission on Geo 

Host: religious segments will feature some of the most respected ulema and scholars in the country

Image Source/Geo

RIYASAT-E-MADINA on Geo

Host: Dr. Khalid Zaheer

Image Source/Dr. Khalid Zaheer

For more news and updates, stay tuned to Brandsynario.

5 Pakistani Ramadan 2020 Campaigns You Must See!

By
Alefyah Hasnain
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Source: Surf Excel Facebook

The holy month of Ramadan is upon us and with it, every year begins the war amongst brands for the best Ramadan campaign. However, this year, things are slightly different due to Covid-19. There are only a few brands that have released their Ramadan 2020 campaigns as they have directed that budget to be used for the society during the pandemic.

Marketers work towards attracting audiences to their brands by providing entertaining, engaging and in some cases heart touching content that tugs at your heartstrings. This is seen in Surf Excel and Jam e Shirin’s TVCs this year as they highlight the biggest issues people are facing during the coronavirus outbreak.

Here’s a Round-up of the Pakistani Ramadan 2020 Campaigns:

1. Surf Excel

Surf Excel does it again with its Ramadan 2020 Campaign, Neki Nahi Rukegi. Practicing social distancing during the pandemic, Surf Excel highlights how good deeds can go on even during difficult times.

2. Jam e Shirin

An absolutely heartfelt message has been spread by Qarshi industries, the need to help the underprivileged should be fulfilled during Covid-19 as they are the ones who are suffering the most.

3. Storm Fibre

Internet provider, storm fiber is a new entrant in the Ramadan campaign war between brands this year, we love how they have created hope and shared a message of positivity during this uncertain time.

4. Rooh Afza

The campaign is beautiful and the true essence of Ramadan however, it does not show any social distancing being carried out in the ad which is the need of the hour. It is important that brands make informed decisions and take action accordingly during the pandemic and how to go about their communications at this time.

5. OPPO

Continuing with its tradition of spreading smiles, OPPO is out with its Ramadan campaign featuring Sheheryar Munaver, they have asked viewers to share their favorite childhood Ramadan tradition. OPPO has also not taken any quarantine measures into account for their campaign, albeit the ad may have been shot before but the question remains, shouldn’t brands practice being a little more socially responsible towards the society during the pandemic?

What are your thoughts on these Ramadan campaigns? Let us know in the comments below.

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Want To Spend Quality Time With Your Loved Ones? Huawei’s Got You Covered

By
Press Release
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Under normal circumstances, most of us do not get to spend sufficient quality time with our families, due to our professional engagements and busy schedules. We have always longed for more time to spend with our loved ones. Due to the current lockdown in Pakistan, our wish has been granted in a way, as we are able to enjoy our family’s affection for several weeks or probably months.

With a work-from-home routine, many professionals are having more interaction with their families. So, we must not waste this unique opportunity to engage in healthy activities and inspire our whole household to join in some exciting and memorable moments together. Even the elderly can have great fun with the young children, whose schools have also been shut down. We must improve our health & fitness while reflecting on our lives with a positive mindset for better wellbeing.

During this confined lifestyle, our smart-devices are acting as windows to a fascinating world of infotainment. Especially, the global technology leader – HUAWEI has introduced the widest range of smartphones in Pakistan, that feature countless activities and apps, designed for interactive family fun and learning. Some of these features that can brighten up these days at home include;

Board Games

Besides offering great fun for all ages, Board Games can stimulate and nurture intelligence. In HUAWEI AppGallery – the official app-distribution platform of Huawei, you will find all your favourite apps and video-games to download and play, with your family and loved ones. It becomes an even more immersive experience, if you play it on the HUAWEI Ultra Full View Display, featured on the HUAWEI Y7p, which is essentially 6.39 inches with maximized viewing area. To top it off, the 82.4% screen-to-body ratio is perfect for extended gaming sessions. It is certified by TUV Rheinland, for its Eye Comfort Mode, to ensure more fun & safety in your prolonged gaming-sessions.

Keep in Touch with your Extended Family

Another great way of spending quality time with your loved ones at home, is to engage through social-media or video-calling, with your relatives, friends or extended family, those you cannot meet because of social-distancing. What better way to stay connected than taking photos and recording videos of yourself and loved ones. You can also share your creative expressions or reminisce about your memorable moments together with them.

The HUAWEI Y7p smartphone offers specialized features and unmatched camera prowess to enrich your digital interactions with your family. It boasts a 48 MP AI Triple Camera. A digital photo-studio with 3 intelligent rear cameras to capture vivid images, and details, even in the dark. It comprises of a 48 MP main camera, an 8 MP Ultra Wide-Angle camera and a 2 MP depth-camera that make anyone a brilliant photographer.

Cooking or Working-out with the Whole Family

Think of a challenge that will get the whole household involved. It should be simple, requiring cohesive efforts, so everyone can work together on something positive while having great fun. Perhaps a family cooking exercise? Showcase your dishes in a presentable manner and capture them with the HUAWEI Y7p AI Camera and share them on your social media accounts, to let everyone out there judge the creative skills of each family member!

Active Lifestyle & Fitness for Families

Family workout sessions on a daily basis can be another refreshing and enjoyable activity. Perform simple physical exercises encouraging every family member to gradually improve their personal flexibility & stamina. The HUAWEI WATCH GT 2 can monitor your fitness with its comprehensive smart-fitness tracking of 100 sports, including 15 professional workout modes, seven of which are for indoor sports and eight are for outdoor activities. These include; walking, running, cycling, pool swimming, free training, elliptical machine and rowing machine.

Moreover, the HUAWEI WATCH GT 2 also tracks your health, by keeping tabs on the calories you burn, your stress levels, heart rate and even sleep monitoring, providing you with a detailed report for your reference. You can also get 9 Body Compositions, in 1 Detection with HUAWEI Smart Scale including weight, body fat, BMI, protein, visceral fat, muscle mass, body water percentage, Bone Mass, BMR.

Online Education and Training

There is a diverse range of online education and training programs that you can complete without stepping out of the house. The whole family can easily enrich their intellectual capacity, by engaging in digital academic activities suited to your individual interests and aptitude. These also include vocational training, technical courses and handicraft skills that can improve a person’s employability. Families can also train & work together to generate some income in future, by creating some home-based small-businesses, with online promotion of their products & services, using their smart-devices for communicating with their target customers.

All these ideas can encourage Pakistani citizens to stay home for the sake of protecting the health and saving lives of our fellow citizens while remaining productive and avoiding boredom.

Sindh Govt Wants FIA to Take Action Against People Spreading Fabricated Audiotapes

By
Web Desk
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Image Source/ 92 News

As reported on Sunday, by Ary digital, the Sindh government wants the Federal Investigation Agency (FIA) to take action against people spreading fabricated audiotapes.

The audiotapes are “baseless” in which traders are allegedly accusing the government of taking bribes to keep their businesses running.

A letter has been written to FIA to take action against the guilty. The action will be taken under the cybercrime law. Such fabrication of the truth is an effort to irreparably damage its reputation says the provincial government.

The tapes were shared on twitter by Pakistan Tehreek-e-Insaf (PTI) MPA Haleem Adil Shaikh. Evidence has also been provided against the culprits.

Murtaza Wahab, who is the Sindh Government spokesperson had rejected the allegations against the government. The allegations stated that the government was taking bribes from traders to allow them to reopen their businesses during coronavirus lockdown.

He further added that these tapes are fabricated and full of lies. People are well aware of the propagandists against the government.

For more news and updates, stay tuned to Brandsynario.

BIGO Ads Partners With RMI To Launch Its Advertising Business In Pakistan

By
Press Release
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KARACHI, Pakistan, April 16, 2020 /PRNewswire/ — Mobile marketing platform BIGO Ads announces Rich Media Inc (“RMI”) as the authorized reseller in Pakistan.

BIGO Ads, from BIGO Technology, is an ads platform providing mobile marketing solutions globally. Covering more than 150 countries, BIGO Ads integrates mobile marketing solutions into IMO, the video and audio calling app with global monthly active users (MAU) of 210 million, and Likee, a short video creation platform with global MAU of 115 million. With its strong user base and high-quality content, BIGO Ads enriches the user portrait system and provides marketing solutions for advertisers and partners in different scenarios.

BIGO Ads utilizes cutting-edge machine learning technology, powerful Artificial Intelligence algorithms, comprehensive big data analysis, and processing capabilities to support branding and performance advertising solutions for advertisers. With various advertising formats, such as Banner, Native, Video and different cooperation models like Programmatic buying, Reserved branding Ads and Auction Bidding Ads, BIGO Ads provides one-stop integrated marketing solutions for advertisers to reach the targeted audience, increase brand awareness and maximize return of investment (ROI).

RMI is an exclusive partner of Sizmek by Amazon, and Control Shift in Pakistan since 2008 and 2019 respectively. Recently, RMI inked the agreement with BIGO to sell media properties of imo and Likee to local media agencies and advertisers to drive higher return on ad spend.  RMI holds a major percent market share of digital ad serving business in Pakistan. RMI is playing a digital consultancy role in the market to facilitate the local agencies and advertisers about new innovative ad formats, ads execution strategies and ideas. RMI is known for its strategic digital advertising solutions.

BIGO Ads is glad to partner with RMI. With RMI’s in-depth understanding of the market and excellent relationship in Pakistan, as well as the rich and efficient marketing solutions of BIGO Ads, they will provide advertisers with a better service and achieve marketing objectives.

Now BIGO Ads is ready in Pakistan, we are looking forward to new collaboration opportunities with local businesses.

Go BIG with BIGO Ads!

Aiman Khan Becomes The ‘Most-Followed’ Pakistani Celebrity On Instagram

By
Kinza Piracha
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Source/ Samaa

Actress Aiman Khan has surpassed Mahira Khan to be the most followed Pakistani celebrity on Instagram.

The Baandi starlet has currently reached 5.9 million followers as compared to Mahira’s 5.8 million and on the other hand, her twin sister Minal Khan has been followed by 4.9 million people.

Image Source: Instagram

The starlet and new mom also thanked her fans for helping her reach the milestone and plugged her new clothing line AnM Closet, which she launched with her twin sister Minal this year.

She shared a picture on her Instagram where she posted an adorable click of herself with daughter Amal and captioned the post, “Sending love to all my Insta fam!”

View this post on Instagram

Sending Love to all my insta fam 🌟🌟

A post shared by AIMAN MUNEEB (@aimankhan.official) on

Aiman took a break from working this year after the birth of her daughter Amal but continued her rise on social media.

The 21-year-old’s popularity seems to be growing each day despite her taking a break from showbiz following her daughter, Amal’s birth in August 2019. She tied the knot to actor Muneeb Butt in November 2018.

Aiman Khan is closely followed by Sajal Aly and Minal Khan, who are also close to the five million mark.

Last year, actress Mahira Khan became the first Pakistani actor to have reached a 5 million followers milestone on Instagram.

Stay tuned to Brandsynario for the latest news and updates.

US Consulate Is All Praises For Careem’s Coronavirus Relief Efforts

By
Kinza Piracha
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Source/ Nation

Careem, Pakistan’s trusted ride-hailing service, has been doing its bit in this time of crisis. Last week, Careem announced the introduction of the in-app ‘donate’ button that allows customers to donate COVID-19 testing kits and personal protective equipment (PPE) to hospitals through top charity partners.

Prior to that, the ride-hailing service had also announced a partnership with renowned charity organizations such as Rizq and Karachi Relief Trust to support relief efforts by delivering ration bags to communities at their doorstep across major cities in the country.

These efforts didn’t go unrecognized. The US Consulate Karachi, in its recent Twitter message, highlighted the crucial work Careem was doing as a delivery partner in the relief efforts led by a US company through local charities.

This recognition was also picked up by none other than the US Secretary of State Mike Pompeo himself, who retweeted the message with praise for the initiative.

Careem’s response to the pandemic has been both noteworthy and inspirational. Substantial donations are being made through the app’s donate button and numerous kits and protective equipment have been donated to hospitals so far.

Careem has also been delivering ration bags put together by different charities to deserving families on a daily basis. This operation of theirs is expected to scale up as more charities join the cause.

Earlier this month, Careem also joined the Government of Punjab (GoP) in its efforts to create awareness by asking citizens to ‘Stay at Home’ by opting for deliveries of groceries and educating citizens about the government’s telemedicine helpline for medical-related queries.

Since the beginning of its operations in Pakistan, the ride-hailing platform for the greater Middle East has explored innovative ways to give back to the local society and communities. In these testing times too, Careem continues to contribute significantly to Pakistan’s socio-economic uplift.

Stay tuned to Brandsynario for the latest news and updates!
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