Source: Surf Excel Facebook

The holy month of Ramadan is upon us and with it, every year begins the war amongst brands for the best Ramadan campaign. However, this year, things are slightly different due to Covid-19. There are only a few brands that have released their Ramadan 2020 campaigns as they have directed that budget to be used for the society during the pandemic.

Marketers work towards attracting audiences to their brands by providing entertaining, engaging and in some cases heart touching content that tugs at your heartstrings. This is seen in Surf Excel and Jam e Shirin’s TVCs this year as they highlight the biggest issues people are facing during the coronavirus outbreak.

Here’s a Round-up of the Pakistani Ramadan 2020 Campaigns:

1. Surf Excel

Surf Excel does it again with its Ramadan 2020 Campaign, Neki Nahi Rukegi. Practicing social distancing during the pandemic, Surf Excel highlights how good deeds can go on even during difficult times.

2. Jam e Shirin

An absolutely heartfelt message has been spread by Qarshi industries, the need to help the underprivileged should be fulfilled during Covid-19 as they are the ones who are suffering the most.

3. Storm Fibre

Internet provider, storm fiber is a new entrant in the Ramadan campaign war between brands this year, we love how they have created hope and shared a message of positivity during this uncertain time.

4. Rooh Afza

The campaign is beautiful and the true essence of Ramadan however, it does not show any social distancing being carried out in the ad which is the need of the hour. It is important that brands make informed decisions and take action accordingly during the pandemic and how to go about their communications at this time.


Continuing with its tradition of spreading smiles, OPPO is out with its Ramadan campaign featuring Sheheryar Munaver, they have asked viewers to share their favorite childhood Ramadan tradition. OPPO has also not taken any quarantine measures into account for their campaign, albeit the ad may have been shot before but the question remains, shouldn’t brands practice being a little more socially responsible towards the society during the pandemic?

What are your thoughts on these Ramadan campaigns? Let us know in the comments below.

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