Motherhood is a profound journey that comes with its joys, challenges, and a myriad of expectations. In today’s society, these expectations are often shaped and perpetuated by various external factors, with brands playing a significant role in fostering unrealistic ideals. From picture-perfect images of blissful mothers to seamlessly managed households, the portrayal of motherhood by brands often falls short of the messy, complex reality that many mothers experience.

How Brands Foster This Image

Brands frequently depict an idealized image of motherhood in their advertising campaigns and product promotions. Whether it’s the serene mother effortlessly juggling work, children, and a pristine home or the perpetuation of the “supermom” archetype, these portrayals create an unattainable standard for real-life mothers. The pressure to live up to these unrealistic ideals can lead to feelings of inadequacy and guilt among mothers who find it challenging to meet these lofty expectations.

The marketing strategies employed by brands often create pressure on mothers to conform to a specific lifestyle or parenting approach. Whether it’s promoting certain parenting philosophies, the “perfect” family outings, or the latest parenting gadgets, brands create a narrative that suggests these products are essential for successful motherhood. This not only puts financial strain on families but also fosters a sense of inadequacy among those who may choose a different path.

Impact on Mental Health

The constant exposure to idealized images of motherhood can have a profound impact on the mental health of mothers. Feelings of comparison, inadequacy, and the fear of not measuring up to societal standards can contribute to stress, anxiety, and postpartum depression. Brands, knowingly or unknowingly, contribute to this by promoting products in a way that associates them with an unattainable standard of motherhood.

How Shield Is Helping Change The Narrative

Shield with its latest campaign is showing what goes on behind the scenes and the picture-perfect babies everyone seems to love. The latest shield advertisement shows a family canoodling a baby with her mother going back and forth to cater to her child’s needs. Shield, with its campaign ‘Mamta Ki Zaban‘, for the first time is shedding light on motherhood in its true essence showing the intricacies and challenges a mother faces while bringing up a child.

Have a look at Shield’s recent ad:

Shield’s Innovative Products & Campaign

Shield has become a pioneer in establishing itself as a brand that listens to the masses while taking into account the needs of Pakistani mothers. Shield is committed to ongoing innovation, dedicating itself to the creation of novel products and services through thorough research and development.

In prioritizing the well-being of infants, Shield has meticulously crafted a comprehensive range of products designed to meet the highest standards of safety and quality. Their feeding line ensures both safety and peace of mind with BPA-free materials, while the hygiene selection boasts water-based wipes and premium diapers to promote cleanliness and comfort. Moreover, their toiletries range is steps ahead in innovation for being both paraben-free and hypoallergenic, ensuring gentle care without the inclusion of artificial colors.

Setting a groundbreaking precedent in the market, Shield proudly emerges as the first Pakistani brand to unveil Talc-Free Baby Powder. The revolutionary offering is absent even from the portfolios of international giants including Johnson. This milestone underscores their commitment to innovation and dedication to providing parents with superior choices for their little ones.

What are your thoughts on this recent Shield ad? Let us know in the comments below.

Stay tuned to Brandsynario for the latest news and updates.

Gerry’s Group, the distinguished master franchisee of Costa Coffee in Pakistan, is set to elevate the coffee experience in Lahore with the grand opening of its second Costa Coffee store in the bustling Gulberg neighbourhood after its success in Raya, Fairways Commercial.

Known for its impactful presence in Pakistan’s business landscape, Gerry’s Group, in partnership with Costa Coffee, continues to resonate with the diverse and dynamic community of Lahore. The new Costa Coffee store in Gulberg marks a strategic expansion, complementing its existing presence in Raya, Fairways Commercial in Lahore.

The inauguration and soft launch ceremony were graced by distinguished personalities, highlighting the significance of this milestone for Costa Coffee and its patrons. Mr. Akram Wali Muhammad, Group Managing Director of Gerry’s Group, Governor Punjab Muhammad Baligh Ur Rehman, and U.S. Consul General Lahore Ms. Kristin K. Hawkins, jointly unveiled the new store, signifying the brand’s commitment to fostering cultural exchanges and enhancing social connections through the love of coffee, and great food.

Mr. Akram Wali Muhammad, Group Managing Director of Gerry’s Group expressed enthusiasm about extending Costa Coffee’s footprint in Lahore. “We are delighted to bring the rich and flavorful Costa Coffee experience to Gulberg, contributing to the vibrant tapestry of Lahore’s coffee culture. This expansion is a testament to our commitment to offering unparalleled quality and service to our customers.”

The soft launch event is anticipated to set the stage for Costa Coffee’s journey in Gulberg, promising a blend of exceptional coffee, warm ambiance, and unmatched hospitality. The strategic location in Gulberg positions Costa Coffee as a hub for coffee enthusiasts, offering a delightful escape and a space for community engagement.

As Costa Coffee Pakistan continues to grow, the brand remains dedicated to crafting memorable moments for coffee lovers nationwide. With a diverse menu offering an array of coffee blends, delectable treats, and refreshing beverages, the venture into Gulberg reaffirms Costa Coffee’s dedication to continuing to deliver a premium coffee experience at Lahore’s core.

Costa Coffee invites residents and visitors to experience the perfect blend of tradition and innovation in every cup. The store is located at PNO 95/4, Block D1, Gulberg 3, and will be open to the public on Thursday, December 21^st, 2023.

About Gerry’s Group

Gerry’s Group, a pioneering entity in the business landscape of Pakistan, has been a trusted name for over five decades. With a diversified portfolio, Gerry’s Group plays a pivotal role in aviation services, travel management, and the food and beverage industry, with Costa Coffee being one of its flagship brands.

About Costa Coffee

Costa Coffee, a globally acclaimed brand with over four decades of excellence in coffee experiences, has established its presence in Pakistan with four thriving branches in Karachi, Lahore Raya, Lahore Gulberg, and Islamabad. Costa Coffee is not only committed to maintaining the brand’s legacy of quality, innovation, and community engagement but also has exciting expansion plans in the pipeline.

Nathan Lyon recently jumped to the eighth position in the list of bowlers with most test wickets after taking his 500th Test wicket. However, it made us wonder, who are the legends who have even more than 500 wickets in Test cricket, considering the challenging nature of the game. As we know, that Test cricket is the ultimate test of cricketers, in all three departments of the game.

Let’s take a look at the five bowlers with the most number of wickets in Test cricket.

Muthiah Muralidaran – 800 Wickets

Muthiah Muralidaran, the Sri Lankan off-spinner, stands atop the pinnacle of Test cricket’s greatest wicket-takers. With a staggering 800 wickets amassed over a formidable two-decade tenure spanning 230 innings, Muralidaran’s prowess remains legendary.

Shane Warne – 708 Wickets

Australia’s iconic Shane Warne, a maestro of right-arm leg spin, etched his name as a cricketing colossus. His 708 Test wickets, coupled with the famous ‘Ball of the Century’ in 1993, define his unparalleled legacy.

James Anderson – 690 Wickets

England’s swing virtuoso, James Anderson, embodies mastery with his artful command of swing bowling. Garnering 690 wickets across 341 innings, he stands as a testament to consistency and finesse.

Anil Kumble – 619 Wickets

Anil Kumble, with his 619 Test wickets, proved an indomitable force, showcasing relentless precision and spin wizardry, leaving an indelible mark on the cricketing landscape. He claimed 619 Test wickets in 132 Test matches during an 18-year career.

Stuart Broad – 604 Wickets

Stuart Broad’s tally of 604 Test wickets across 167 Test cements his place among the bowling elite, displaying resilience and versatility in mastering the craft. His exploits on the field underscore his significant contributions to England’s cricketing legacy.

The top wicket-takers in Test cricket not only reflect statistical prowess but also encapsulate the essence of skill, perseverance, and cricketing artistry.

Stay tuned to Brandsynario for the latest news and updates.