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German Firm To Launch Lightweight Aircraft Production In Pakistan

By
Usman Kashmirwala
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Source: Arab News

In a landmark development for Pakistan’s aviation sector, a German company, Scilair Group, has entered into an agreement with Sky Wings Aviation, a Pakistani firm, to manufacture lightweight aircraft in Pakistan. This partnership is poised to significantly enhance the country’s aviation capabilities, marking a pivotal step forward in the industry.

Launch of Gyrocopter Production

The agreement, which was finalized recently, aims to kickstart the production of lightweight aircraft, specifically Gyrocopters, starting next year. These versatile and efficient aircraft are expected to serve a variety of roles, ranging from air ambulances to agricultural uses.

Haq's Musings: Pakistan Made Airplanes Lead Nation's Defense Exports
Source: Haq’s Musing

The first Gyrocopter, manufactured in Germany, is scheduled to arrive in Pakistan by August this year. This event will herald the beginning of local manufacturing, bringing advanced aviation technology and expertise to Pakistan. This development is anticipated to boost the local aviation industry, creating jobs and fostering technological advancements.

Versatile Applications of Gyrocopters

Gyrocopters are known for their lightweight and agile design, which makes them ideal for several critical applications. One of the primary uses is in medical transport. Equipped as air ambulances, Gyrocopters can provide rapid and efficient medical evacuation and transportation, potentially saving countless lives in emergencies.

In agriculture, Gyrocopters can be employed for crop spraying, offering a cost-effective and efficient solution for covering large farmlands. Their ability to hover and maneuver at low altitudes allows for precise application of pesticides and fertilizers, improving crop yields and reducing wastage.

Surveillance and Security

Additionally, Gyrocopters are valuable for surveillance and reconnaissance missions. Their agility and ease of deployment make them suitable for border patrol, wildlife monitoring, and other security-related operations. They also offer a convenient mode of personal transportation, particularly in regions with limited infrastructure.

This partnership is not the only advancement in Pakistan’s aviation sector. In a related development, the Punjab government has recently awarded a contract to Sky Wings Aviation to modernize its Air Ambulance Service. The Karachi-based company secured the tender on April 1st, edging out two other contenders. This initiative will see the introduction of modern planes to enhance the province’s emergency medical services, further underscoring the rapid progress in the aviation industry.

More Export Customers For Pakistan's Basic Trainer | Aviation International News
Source: Aviation News

The collaboration between Scilair Group and Sky Wings Aviation represents a significant milestone. It underscores the potential of Pakistan’s aviation sector to adopt and integrate advanced technologies, positioning the country as a rising player in the global aviation landscape. With the commencement of local manufacturing, Pakistan is set to gain not only economically but also in terms of technological prowess and industry expertise.

Stay tuned to Brandsynario for latest news and updates.

Microsoft To Release Next Call Of Duty On Xbox Game Pass!

By
Zayaan Khan
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Gaming Subscriptions
Image Source: WIRED

The gaming industry is no stranger to disruption, but Microsoft’s latest move has sent shock-waves through the community. The tech giant plans to release the next installment of the iconic “Call of Duty” franchise directly onto its Xbox Game Pass subscription service. This departure from the traditional model of selling games independently has raised eyebrows and sparked discussions worldwide.

The Evolution Of Gaming Subscriptions

Xbox, Nintendo and Playstation Subscriptions
Image Source: Engadget

Before we dive into the details, let’s take a moment to appreciate the evolution of gaming subscriptions. Microsoft’s Xbox Game Pass, akin to Playstation Plus, offers access to a vast library of games for a monthly fee. It’s a win-win: players get a buffet of titles, and Microsoft secures a steady revenue stream.

Importance Of “Call Of Duty”

“Call of Duty” needs no introduction. This first-person shooter franchise has dominated the gaming landscape for decades. Its intense game-play, gripping narratives, and adrenaline-pumping multiplayer modes have captivated millions. But why would Microsoft choose to release such a blockbuster title on Game Pass?

Microsoft Game Studios
Image Source: Microsoft

Microsoft’s $69 billion acquisition of Activision Blizzard last year was a game-changer. Suddenly, the company had the keys to the “Call of Duty” kingdom. The franchise, with its loyal fan base and over $30 billion in lifetime revenue, became Microsoft’s trump card.

Xbox President Sarah Bond recently announced that all first-party Xbox games would launch on Game Pass on their release day. It’s a bold strategy—one that aims to redefine how games are consumed. By adding “Call of Duty” to the mix, Microsoft is doubling down on this vision.

The People Speak-Up And A New Era Begins

As news spread, fans had mixed reactions. Some cheered, thrilled at the prospect of playing the latest “Call of Duty” without an additional purchase. Others expressed concern. Would this impact overall sales? Could it dilute the franchise’s exclusivity?

Microsoft Buys Game Studio
Image Source: Geekositymag

Microsoft’s move is strategic. By making “Call of Duty” available to Game Pass subscribers, they’re enticing more players to join the ecosystem. It’s a calculated risk—one that could reshape the industry. As the gaming landscape evolves, subscription services like Game Pass are becoming the norm. Microsoft is steering the ship toward a more sustainable future, where accessibility and innovation go hand in hand.

The release of “Call of Duty” on Game Pass isn’t just about convenience; it’s about democratizing gaming. Whether you’re a seasoned player or a newbie, this move invites everyone to the battlefield. Buckle up—the gaming revolution is underway.

Stay tuned for more game news like this; this is your favorite friendly neighborhood gamer, Zayaan, Signing Off!

Man Transforms Honda Civic Into Lamborghini Hyper-Car

By
Zayaan Khan
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Youtuber with Terzo Millennio
Image Source: Instagram

In the world of automotive enthusiasts, dreams often take the form of sleek hyper-cars and futuristic designs. But what if you could turn that dream into reality without breaking the bank? Meet Tanna Dhaval, an Indian YouTuber from Gujarat, who accomplished the seemingly impossible: he transformed a humble 2008 Honda Civic into a jaw-dropping replica of the Lamborghini Terzo Millennio electric concept car—all on a budget of just Rs 12.5 lakh! Which amounts to almost 42 lakhs PKR, but regardless, its a feat on its own!

The Ambitious Journey Begins And The Art Of Jugaar

Dhaval’s journey began with the purchase of a stock Honda Civic 1.8. Armed with determination and creativity, he embarked on a year-long project that would capture the imagination of car lovers worldwide. But how did he manage to achieve this feat?

Civic Prototype in Progress
Image Source: Instagram

In Pakistan, the term “jugaad” refers to the art of resourcefulness—making the most of what you have. Dhaval’s transformation was a testament to this spirit. Here’s how he did it:

  1. The Foundation: Dhaval retained the Civic’s engine and accessories, ensuring that the heart of the car remained intact. But the real magic happened when he built a homemade metal-pipe frame to support the new structure.
  2. The Exterior: Crafting the exterior was no small task. Dhaval meticulously designed a fiberglass body that replicated the sharp angles and aggressive lines of the Lamborghini Terzo Millennio. The result? A striking yellow model that turned heads wherever it went.
  3. Ingenious Parts Sourcing: Dhaval scoured scrapyards and workshops for parts. The fuel tank came from a Hyundai Santro, the suspension system from a Suzuki Alto, and the exhaust system from a Benelli 600i motorcycle. Each piece was carefully chosen to fit the puzzle.
  4. Attention to Detail: Dhaval didn’t stop at the bodywork. He added a custom Lamborghini sticker logo on the bonnet, paying homage to the original design. He even incorporated the number “63” at the rear, a nod to British racing driver George Russell.

The Effort Speaks!

Dhaval’s passion project came with a price tag. The metal frame alone cost over almost 3.5 lakh PKR and labor charges added up to around Rs 10 lakh PKR. In total, the transformation cost approximately PKR 42 Lakhs only! But for Dhaval, it was worth every penny as they say.

Almost Complete Lamborghini Civic
Image Source: Instagram

The video of Dhaval’s creation went viral on social media, leaving viewers in awe. Some praised his craftsmanship and attention to detail, while others marveled at the ingenuity of jugaar. The success of this project underscored the limitless potential of innovation.

Tanna Dhaval’s Honda Civic turned Lamborghini Terzo Millennio is more than just a car—it’s a symbol of what can be achieved with passion, resourcefulness, and a dream. As the engine roars and the wheels turn, it reminds us that sometimes, the most extraordinary journeys begin with an ordinary car.

Stay tuned for more automotive stories like these; this is your favorite friendly neighborhood gearhead Zayaan, Signing Off!

Forbes Prestigious 30 Under 30 Pakistani Stars

By
Zayaan Khan
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Forbes 30 Under 30
Image Source: Forbes

Forbes’ prestigious 30 Under 30 Asia list for 2024 has unveiled a remarkable group of young Pakistanis who are making waves across various industries. These pioneers have not only achieved success but have also become symbols of inspiration for the next generation. Let’s delve into their stories, their achievements, and the challenges they’ve overcome.

1. Sarkhail Shahid Bawany – ABHI

Sarkhail Shahid Bawany ABHI
Image Source: LinkedIn

Sarkhail Shahid Bawany, Head of Product at ABHI, has revolutionized emergency cash access for workers. ABHI empowers employees to withdraw a percentage of their salary before their next paycheck, providing a lifeline during financial emergencies. ABHI’s project has expanded beyond Pakistan, reaching other Middle Eastern countries and even Bangladesh! Sarkhail’s commitment to financial inclusion and innovation is no doubt truly commendable.

2. Adeel Abid | Aizaz Nayyer | Ali Raza – Linkstar

Linkstar Trio for Forbes
Image Source: LinkedIn

These co-founders/ trio of Linkstar, a Karachi-based platform, empower freelancers by creating free portfolio websites for them! And over time, freelancers have the option to upgrade their portfolios using advanced functionalities provided by Linkstar themselves. Their hard work has truly paid off, specially in a market such as Pakistan, where there’s an abundance of freelances. To this day, Linkstar continues to uplift young talent across the Middle East and North Africa regions.

3. Aleena Nadeem – EduFi

Aleena Nadeem Forbes 30 under 30
Image Source: ICMR

Aleena Nadeem’s Lahore-based startup, EduFi, operates on the motto “Study Now, Pay Later.” and its pretty self-explanatory. EduFi partners with 27 Pakistani colleges to help students fund their education. The company pays tuition fees for approved students after an approval process of-course, who then repay the loan on a monthly basis while studying at their convenience! EduFi bridges the gap between education and financial accessibility, ensuring more Pakistanis can pursue higher education.

4. Kasra Zunnaiyer – Trukkr

Kasra Zunaiyyer - Trukkr
Image Source: LinkedIn

As the co-founder and CTO of Trukkr, Kasra Zunnaiyyer has developed a management platform for Pakistan’s logistics sector. Trukkr allows users to obtain financing, track fleets, and connect with customers. Trukkr’s digital services have caught the attention of global investors, positioning it as a game-changer in the logistics industry.

5. Bushra Sultan – Artist

Bushra Sultan Forbes List
Image Source: Instagram

Bushra Sultan, a Lahore-based filmmaker, production designer, and creative director, uses her art to challenge societal norms. Her work in fashion and beauty has garnered attention, and she continues to break barriers. As the only Pakistani artist in her category, Bushra’s recognition on Forbes’ 30 Under 30 Asia list is a testament to her talent and resilience. Goes to show you, anyone can make it to the list if they try hard enough!

The Real Struggles & Unseen Journey

While celebrating these achievements, it’s essential to address the criticism. Some argue that these successful individuals come from privileged backgrounds and haven’t faced the real struggles. However, their determination, creativity, and hard work cannot be overlooked. Each of them has overcome obstacles, and their stories inspire countless others to dream big. They might’ve gotten the push-start we all dream of getting but, one thing’s for sure their determination alone is what made them this far.

The Forbes 30 Under 30 Asia 2024 list showcases Pakistan’s potential and resilience. These young leaders are not just making headlines; they’re shaping the future. Let’s celebrate their accomplishments and encourage more young Pakistanis to aim for excellence.

Stay tuned for more stories like this; this is your favorite friendly neighborhood reporter, Zayaan, Signing Off!

10 Most Beautiful Places to Visit in Pakistan

By
Guest Author
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Pakistan is full of places that are soothing to the soul, with the lush forests to the roaring waterfalls and the magnificent mountains. Each has a unique sense of beauty that cannot be portrayed through any photograph yet still succeed in capturing more than just the interest of many.

There are numerous valleys in Pakistan that account for being one of the most beautiful places of the world. The top ten valleys that one should definitely visit during the hot summer season are as follows.

Ayun and Bumburet Valley:

A village of Chitral, located twelve kilometers from the city at the confluence of the River Bumburet. No words can do the place justice, to describe the beauty of the mountains that surround it. There is a sense of serenity the mountains provide to the tourist, the beauty completely enchants you. Barren mountains surrounding lush green fields making the view stand out in the most spectacular way.

Gojal Valley:

Bordering the China Afghanistan border, this valley resides in the Gilgit Baltistan District and is known for its mesmerizing beauty and fast flowing rivers. Comprising of various small and large valleys within itself, Gojal successfully captures the beauty from each and makes it one of the major places one has to visit. From river Hunza to the Passu settlement to the Gulkhin settlement, the beauty surpasses any of our expectations.

Neelam valley:

This bow shaped valley located in Kashmir is one of the most famous and beautiful places in Pakistan. While winter enhances the beauty of the valley, once it ends, a sense of tranquility and sereneness descends over i that makes a person want to visit the place over and over again. With the lush greenery, springs, lakes and sloped mountains, all add to the beauty of the valley, especially with the forests and the river Neelam, it is a “dream come true for many”.

 Swat valley:

No matter what people say, Swat has successfully captured so many hearts around the world.  Swat is well known as “mini Switzerland of Pakistan”. It has various tourist attractions such as Mahodand valley and lake, Ushu forest, Kallam valley and many more. All these provide swat with a scenic beauty that makes Swat a brand in itself.

Kalash valley:

Kalash Valley is one of the major attractions of Pakistan and is one of the place one must visit during summer. With a historical background, the heritage goes back to Greek civilization. They make their homes with rough shaped logs on the hill sides near the banks. People have their own religion and cultural values and beliefs, making them a rather happy community with loads of cultural festivities making it an ideal place to visit.

Kaghan Valley:

Kaghan is one of the most picturesque valley of Pakistan located in the Mansehra district. It attracts tourists not only from Pakistan but from all over the world. It is also one of the major routes to lake Saif-ul-Mulook, making it a rather hot tourist point along with various other tourist spots such as Lake Lulu Saar, Lake Dudipat Sar, Babusar Pass and places like Jared, Shogran, Naran etc. with winters, the lakes are frozen and the land is mostly covered in snow, however in warmer months, the land is green and the rivers flowing providing the tourists to visit the places freely and enjoy.

Guraiz Valley:

Located in between the border of Azad Kashmir and Gilgit Baltistan, this valley is divided between Azad Kashmir, Gilgit Baltistan and Indian Occupied Kashmir. Guraiz valley is a beautiful valley with lush green valleys and densely forested areas. Due to restriction placed by the army on being located on the Pak-India Border, this place is hardly visited, however one can visit this heaven on earth with the permission of the army and enjoy one of the most beautiful places of Pakistan.

Hushe valley:

Talking about the fact that the “beauty lies in the eyes of the beholder”, what fascinates us the most are the mountains.  Hushe Valley is the most beautiful valley surrounded by breathtakingly beautiful mountains, making the place known as “Heaven of Mountains”. It is famous for trekking, and people from all over the world, especially from USA come to conquer the peaks of the Kingdom of Mountains.

Jhelum Valley:

This is the ideal valley for both local and international tourists to visit. Beautiful in its own way in winters, the valley is breathtakingly beautiful in summer with the lush rice fields with typical wooden Kashmiri houses providing the tourists with a wonderful view. The most famous spots visited are Ghari Dopatta, Chokothi Cham-fall and Zilzaal Lake.

Leepa Valley:

Located in Azad Kashmir, Leepa Valley is one of the major tourist spots in Pakistan. Travelling through jeep from Reshian to Muzaffarabad is a thrilling and fascinating experience for the tourists all over the world. Leepa Valley has 26 villages and all are surrounded by high mountain peaks that adds to the scenic beauty of the place, making it rank in the top ten valleys of Pakistan.

 

We also recently covered an article showing some of the best Pakistani tourist spots that are better than any foreign location. A few of them are already mentioned here but we there are some exclusive ones only there.

These ten are the ten most picturesque valley of Pakistan that one has to visit during the summer holidays in order to appreciate and take full joy in experiencing the beauty of Mother Nature. Let us know what you think and how many of them have you been to.

10 Games From The 90’s Every Pakistani Will Remember Playing

By
Neeshay Imran
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10 Games From The 90’s Every Pakistani Will Remember Playing

If you grew up in the ’90s, I could safely assume that you’re rough and tough. Because there is no denying that you grew up in a time where technology had a bare minimum influence on children and socializing with other kids around the block was the only source of entertainment.

Kids from the 90’s era are the real legends. Here are ten legendary games that you must remember if you grew up in the 90s!

1. Baraf Paani

The more refined form of “Pakran Pakrayi”.

Where once caught, you were transformed to baraf (ice) only to be allowed to run again if someone turned you to Paani.

2. Kho Kho

I miss being unceremoniously pushed out from the line by a loud and vicious ‘Kho’.

It did require a bunch of kids to make this particular game exciting. But man, it was fun.

3. Langri Pala

LOVED IT! It was usually played with one child catching the rest with one leg slightly raised. You had to hop while going after your friends.

4. Pithu Karam

Ahh! What fond memories.

One throw to shatter the tower of stones. Where one team was responsible for keeping the tower down, the other was responsible for building it back up.

5. Hopscotch

Loved hopping on numbered sequence for fun! Kids these days hardly know this game.

6. Dots and Boxes!

It turned into agonizing torture the moment someone completed a considerable number of consecutive boxes by connecting the dots and making the lines.

7. Chupan Chupayi

This was always fun to play around the house, especially if you knew of some right hiding spots.

8. Ludo!

A  game that can burn even the most reliable friendship bridges.

9. Monopoly

‘Rent do,’ ‘mujhse khareed lo yaar’, ‘Yeh mere paise hain, bank ke nhi.’

If you can win a game of monopoly, you can win at anything.

10. Pakram Pakrai

A game that involved a lot of running around and catching others.

Do you have any other games you’d like to add to this list? Let us know in the comments below.

7 Types of Best Friends We All Need in Our Twenties

Stay tuned to Brandsynario for the latest news and updates.

Faster Toll Payments, Smoother Journeys: Zindigi Partners With One Network For M-Tag Top-Ups

By
Web Desk
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Faster Toll Payments, Smoother Journeys: Zindigi Partners With One Network For M-Tag Top-Ups

[May 17, 2024] Commuters with M-Tags can now enjoy hassle-free journeys through toll plazas without stopping, reducing congestion and wait times, by simply topping up their M-Tag accounts through the Zindigi app. One Network, the ICT services company managing the M-Tag infrastructure and services for Frontier Works Organization has orchestrated an integration agreement between FWO and Zindigi, the digital banking initiative of JS Bank for integrating M-Tag top ups with no extra charges for convenience and efficiency.

This collaboration aims to augment the M-Tag seamless travel experience for travelers, allowing them to recharge their M-Tag accounts from the Zindigi app, in addition to already available One Network Mobile App and other digital wallets. The agreement signing ceremony was held in the presence of esteemed executives from both participating organizations. Both One Network and Zindigi prioritize security and reliability, ensuring that transactions always remain secure and accessible. This ensures a smooth, secure, and hassle-free toll payments and travel experience for travelers on motorway.

Atif Ishaque, Chief Business Officer at Zindigi added: “Our latest initiative is solely focused on enhancing customer experience by providing seamless top-up option for their m-tags. Our collaboration with One Network aligns perfectly with this vision, providing a convenient solution for toll payments.”

“We’re aiming to provide maximum top up options for M-Tag customers and thus we have integrated with Zindigi Mobile Wallet to leverage upon their active user base. By integrating our M-Tag services with their digital platform, we empower travelers to navigate motorways seamlessly through Express Lanes” says Ms. Fatima Anila, Chief of Business Strategy at One Network; while expressing her enthusiasm about the digital transformation of motorways and toll tax collection in Pakistan.

This collaboration underscores Zindigi’s commitment to revolutionizing Pakistan’s digital landscape through strategic public-private partnerships. By driving positive change through innovative solutions, Zindigi continues to empower individuals and businesses across the country.

OPPO A60: Ultimate Durability And Strength – Your Most Reliable Partner

By
Web Desk
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OPPO A60: Ultimate Durability And Strength – Your Most Reliable Partner

Pakistan, May 17, 2024 – OPPO, the global leader in smart devices, announces the nationwide availability of the OPPO A60 for PKR 54,999/-. Designed for users who demand both performance and resilience, the OPPO A60 combines unparalleled durability with an exceptional design. With its first and only military shock resistance, segment-first splash touch, IP54 rating, and anti-drop glass, the OPPO A60 is built to last. Its premium construction includes a unique magnetic particle design and an ultra-slim profile, ensuring both aesthetic appeal and toughness.

First and Only Military Shock Resistance

The OPPO A60 boasts military-grade shock resistance, ensuring it can withstand dust, splashes, and significant impact. This makes it an ideal choice for those with active lifestyles. With its military-grade certification, IP54 rating, and anti-drop glass, the OPPO A60 is ready to face any challenge, providing peace of mind and reliability for users on the go.

Segment’s First Splash Touch

The OPPO A60 provides stronger water resistance, allowing you to stay connected in all conditions. The Splash Touch feature enables easy operation even with wet or oily hands. Whether you’re caught in the rain or handling greasy food, the A60’s innovative Splash Touch technology ensures your screen remains responsive and usable, setting a new standard in smartphone usability for this category.

Four Years Later, Still as Good as New

The OPPO A60’s battery remains strong even after four years, providing consistent performance day in and day out. Equipped with a 5,000mAh battery and 45W SUPERVOOC™ Flash Charge technology, the A60 ensures extended usage times and rapid charging speeds. Even after years of use, the A60’s battery maintains its capacity, reflecting OPPO’s commitment to long-lasting performance and reliability.

The OPPO A60 also features a 950-nit Ultra Bright Display for exceptional clarity and a 90Hz refresh rate for smooth and immersive viewing. Powered by the 6nm Snapdragon® 680 Mobile Platform, it offers enhanced performance and reduced power consumption. The A60’s dual stereo speakers with Ultra Volume Mode deliver crystal-clear audio, while the versatile triple camera setup with Portrait Mode and AI Portrait Retouching ensures stunning photos and videos.

Built to endure and designed to impress, the OPPO A60 is your most reliable partner for years to come. Available now at OPPO retail stores, authorized dealers, and Naeem Electronics nationwide for just PKR 54,999/- only.

ACCA Membership Hits Quarter Of A Million

By
Web Desk
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ACCA Membership Hits Quarter Of A Million

Global accountancy body with members in 180 countries celebrates major landmark of exceeding 250,000 members in its 120th anniversary year

Lahore – May 17, 2024: ACCA (the Association of Chartered Certified Accountants) has unveiled its latest membership figures of 252,500, taking its membership to above quarter of a million following decades of strong growth.

It celebrated its 200,000 member landmark just seven years ago in 2017, and the new figures represent an increase of around 2% in membership since this time last year. ACCA also has more than 526,000 future members.

Ronnie Patton, president of ACCA, said: ‘The scale and scope of this achievement is amazing, and it says so much about how we attract so many people to join our worldwide community. It also highlights the substantial contribution we make to the number of qualified professional accountants across the global economy.

‘Our members live and work in 180 countries. This means that the voice of ACCA is heard in every corner of the planet, and the positive influence of ACCA members is felt everywhere. That’s why today we celebrate not just the size of our membership, but also the impact and contribution our members make.’

Founded in 1904 to widen access to the profession, ACCA in 1909 became the first professional accountancy body to admit women to membership and is known for its long history of inclusion and work for the public good. It will celebrate its 120th anniversary in November this year.

Celebrations over the year will focus on the impact of members in building a better world, sharing and showcasing their stories.

Helen Brand, chief executive of ACCA, said: ‘This is an exciting achievement and we’re proud to have so many talented and committed members around the world undertaking successful careers and making such a positive impact.

‘Looking to the future, we look forward to leading an inclusive profession for a changed world, with people from all backgrounds, bound by a global code of ethics and committed to continually developing their skills to meet ever-changing needs.’

ACCA members work in a huge variety of roles in accounting, management and leadership across the business and public sectors. ACCA has played a leading role in widening the scope of accountancy to encompass strategy, sustainability and broader professional skills. It also works to share its global insights and expertise to contribute to strong and thriving economies and a better, more sustainable future for all.

You can watch our quarter of a million celebratory video here: https://www.youtube.com/watch?v=yCJ2-oMyL0s

TikTok Launches New AI Content Labeling and Media Literacy Initiatives

By
Web Desk
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TikTok Launches New AI Content Labeling and Media Literacy Initiatives

Pakistan, May 17, 2024 – TikTok is proud to announce significant advancements in AI transparency and media literacy, reinforcing its commitment to safe and responsible content creation. In collaboration with the Coalition for Content Provenance and Authenticity (C2PA), TikTok is set to become the first video-sharing platform to utilize Content Credentials technology to automatically label AI-generated content (AIGC) when uploaded from various platforms.

Understanding the potential challenges posed by AI-generated content, TikTok has implemented a robust system to enhance transparency. This initiative includes the automatic labeling of all AIGC using TikTok’s proprietary AI effects. Over the past year, more than 37 million creators have benefited from TikTok’s innovative labeling tools, promoting a clear understanding of content origins.

Furthering its transparency efforts, TikTok will soon extend Content Credentials to all its content, allowing the metadata to remain with the content even when downloaded. This feature enables users and external platforms to verify the authenticity of the content, promoting a universal standard of transparency across the digital landscape.

In partnership with MediaWise and WITNESS, TikTok is launching a series of educational campaigns aimed at enhancing media literacy. These initiatives are designed to empower users to critically assess online information, distinguishing between genuine and misleading AI-generated content. Throughout the year, TikTok, in collaboration with MediaWise, will release a series of 12 videos focused on fostering universal media literacy skills.

Dana Rao, General Counsel and Chief Trust Officer at Adobe, commended TikTok’s efforts.”With TikTok’s vast community of creators and users globally, their involvement in both C2PA and CAI is pivotal. In today’s digital age, ensuring content authenticity is crucial. This partnership marks a significant step towards that goal,” said Dana.

Alex Mahadevan, Director of MediaWise, expressed enthusiasm about the partnership: “Since launching our Teen Fact-Checking Network on TikTok in 2019, we’ve seen significant engagement. We are excited to further empower people to discern fact from fiction online through these new initiatives,” he said.

By joining the Adobe-led Content Authenticity Initiative (CAI), TikTok is at the forefront of adopting industry standards that foster content authenticity. This collaborative effort is expected to gradually increase the amount of auto-labeled AIGC on TikTok, enhancing user experience and trust.

New Study Uncovers Unlikely Secret To A Happy Marriage

By
Mahnoor Rashid
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Happy Marriage
New Study Uncovers Unlikely Secret To A Happy Marriage

What makes love, and marriage, last? This question has been the focus of clinical psychologists John and Julie Gottman for decades. They have dedicated years to studying the dynamics of successful relationships.

The Gottmans interviewed over 3,000 couples and followed some for up to 20 years. After extensive research, they concluded that there is no set formula for a long-lasting partnership. However, happy couples do share certain traits that provide a solid foundation for their relationships.

The Importance of Making Repairs in Marriage

One key quality of successful couples is their ability to “make repairs.” This means acknowledging and apologizing for mistakes instead of letting them linger. Julie Gottman explained, “The couples who were successful a few years down the road were the ones who made repairs. They made repairs when their partner didn’t receive a bid for a connection or if they said the wrong thing.”

You don’t need grand gestures like flowers or expensive dinners to show your love. A simple, kind comment can be more than enough. John Gottman shared an example from one of his clients, who said, “Well now that we’ve destroyed each other’s personalities, how about a piece of cheesecake.”

Positive Interactions and Avoiding Red Flags

Another crucial factor for a happy marriage is maintaining positive expression, especially during conflicts. The Gottmans suggest that couples resolve their issues within 15 minutes and aim for at least five positive interactions for every negative one during conflicts. This 5:1 ratio of positive to negative interactions helps keep the relationship healthy.

The Gottmans also advise couples to avoid “red flag” phrases. Open and honest communication is essential. Criticizing your partner can lead to a negative perspective setting in.

In conclusion, while there is no magic formula for a lasting relationship, making repairs, maintaining positive interactions, and avoiding harmful communication can significantly contribute to a happy marriage.

Stay tuned to Brandsynario for more news and updates.

YouTuber Shiraz Breaks Hearts After His ‘Last’ Vlog

By
Mahnoor Rashid
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Young vlogger Shiraz says farewell to YouTube. Pakistan’s youngest vlogger, Muhammad Shiraz, has made a significant mark on YouTube in a short period. However, his followers have recently received some disappointing news.

On May 15th, Shiraz uploaded his final vlog on YouTube, titled “Last Vlog.” In this emotional 11-minute video, he shared the reasons behind his decision to leave YouTube.

Shiraz explained that his father wants him to focus more on his education rather than vlogging. He appeared with his younger sister, Muskhan, to convey this message to his fans. Shiraz said that he would no longer be making videos as his father has advised him to dedicate his time to his studies.

Shiraz is Following Parental Guidance

Despite his passion for vlogging, Shiraz expressed his commitment to his family’s wishes. He said, “I have a great desire to continue vlogging, but today marks my last vlog. What should I do?” Many people advised him not to quit, but Shiraz decided to listen to his parents. He emphasized the importance of following their guidance.

In his final message, he thanked his fans for their immense love and support. He assured them that he would make efforts to return soon. He concluded the video with gratitude and hope for the future.

Muhammad Shiraz’s known for being Pakistan’s youngest vlogger. He hails from the village of Gurse, near Siachen. This talented individual gained popularity by showcasing the beautiful scenery of his village, the struggles they face, and building a unique identity among his viewers. He singlehandedly brought light to prominent matters online.

His departure from YouTube has saddened many fans, but they respect his decision to prioritize his education. Shiraz’s journey as a vlogger has left a lasting impression, and his fans eagerly await his return.

Stay tuned to Brandsynario for more news and updates.

Amna Ilyas Is Setting Feeds On Fire With Her Beach Shoot

By
Sania Saeed
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Amna Ilyas Faces Flak for Revealing BTS Video from Beach Shoot

Pakistani model and actress Amna Ilyas has sparked controversy by sharing a throwback behind-the-scenes video from a photoshoot on Adventure Beach in Karachi.

Previously, pictures from this shoot were, posted on November 6, and recently she uploaded a throwback video from that shoot featuring Amna in bold and daring outfits, which has drawn criticism from netizens.

Many have expressed discomfort and disapproval, stating that the shoot is too revealing and objectifying. Some have questioned Amna’s choice, wondering if it was necessary to go to such extremes to earn a living. Comments have flooded social media, with some users saying, “I wonder how people are so comfortable with this much nudity!!” and “Is this Pakistan? Really, so much shamefulness.”

Others have taken a more nuanced approach, pointing out that Amna’s actions may inadvertently perpetuate the very misogyny and objectification of women that she claims to stand against. One user commented, “Nudity and objectification of your femininity is not rebellion. It just further serves the very misogyny and objectification of women that you claim to stand against.”

Amna Ilyas has not yet responded to the backlash, but the debate raises important questions about the boundaries of artistic expression, cultural norms, and the representation of women in the media.

Stay tuned to Brandsynario for more news and updates.

Australia To Set Up Alcohol-Free Pakistan Fan Zones For November Series

By
Huzaifa Gaba
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pakistan-fan-buys-800-tickets-for-australia-t20i-australia-set-up-alcohol-free-pakistan-fan-zones

Cricket Australia (CA) has unveiled exciting plans to create dedicated fan zones for Pakistan supporters during the upcoming white-ball series in November. This initiative, part of CA’s Multicultural Action Plan, aims to foster inclusivity and enhance the match-day experience for cricket fans from diverse backgrounds.

The series will see matches held across five iconic venues: Melbourne, Sydney, Brisbane, Perth, Hobart, and Adelaide. Each of these locations will feature specially designated Pakistan fan zones.

cricket-australia-to-set-up-pakistan-fan-zones

These fan zones will allow Pakistani fans to watch the high-intensity action comfortably while enjoying halal food and other desi cuisines. To cater to the cultural needs of the fans, these zones will be declared alcohol-free zones and will also include designated prayer areas.

CA’s move to set up these fan zones highlights their commitment to creating a vibrant and welcoming atmosphere for all cricket enthusiasts.

Details about ticket sales for these exclusive areas will be announced soon, encouraging Pakistani fans to grab the chance to be part of this unique experience.

This initiative mirrors a similar one by CA, where they announced fan zones for the Indian audience for the highly anticipated Border-Gavaskar series later this year.

cricket-australia-to-set-up-pakistan-fan-zones

It’s all about bringing the community together and celebrating the sport in a way that respects and acknowledges cultural diversity.

The Pakistan and Australia series will kick off with a three-match ODI series, starting on November 4 at the iconic Melbourne Cricket Ground (MCG). This will be followed by three T20Is beginning on November 14.

This new initiative by Cricket Australia is a brilliant step towards making cricket more inclusive and enjoyable for everyone. Pakistani fans can look forward to an unforgettable experience as they cheer on their team in a lively and supportive environment.

Stay tuned to Brandsynario for the latest news and updates.

Ishrat Hussain Urges German Firms To Train Pakistani Students

By
Usman Kashmirwala
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Former Governor of the State Bank of Pakistan (SBP), Ishrat Hussain, has urged German companies operating in Pakistan to actively contribute to the nation’s development by offering technical training and apprenticeship programs to Pakistani students. This call to action was made during a Business Networking Series event, organized under the German Consulate in Pakistan and the German Industry and Commerce (AHK) Pakistan Desk.

Building Bridges at the OICCI

The event, held at the Overseas Investors Chamber of Commerce and Industry (OICCI), saw participation from AHK members, stakeholders, and representatives of German enterprises. This initiative aims to bridge the skills gap in Pakistan by leveraging the expertise of German firms known for their strong business ethics and commitment to quality.

German firms should provide trainings to Pakistani students
Source: BR

During his address, Ishrat Hussain highlighted the exemplary standards maintained by German businesses, stating, “German companies are renowned for their adherence to high ethical standards, ensuring that their products and services consistently meet quality expectations.” He emphasized that such principles could significantly benefit Pakistani industries by fostering a culture of excellence and reliability.

Strengthening Bilateral Trade

The German Consul General, Dr. Roediger, also spoke at the event, underscoring the potential for increased trade between Pakistan and Germany. He noted, “Germany requires over 400,000 skilled professionals annually across various sectors. By enhancing trade relations and providing vocational training, we can create a mutually beneficial partnership.” Dr. Roediger’s remarks reflect a vision where both nations can achieve economic growth through strategic collaboration.

Oliver Oehms, CEO of German Industry and Commerce (AHK), elaborated on ongoing efforts to equip individuals with new skills that align with evolving industrial demands and the pressing challenges of climate change. He mentioned, “Our collaborative projects with the Pakistani government aim to impart cutting-edge skills that will enable the workforce to adapt to the fast-changing industrial landscape.”

Reformer-in-chief: In conversation with Dr Ishrat Husain - Herald
Source: Herald

Investing in the Future Workforce

The call for German firms to provide training and apprenticeships in Pakistan is not merely a gesture of goodwill but a strategic investment in the future workforce. By equipping Pakistani students with technical expertise and practical experience, these programs can enhance their employability and contribute to the country’s economic development. Moreover, such initiatives align with Germany’s need for a skilled workforce, creating a symbiotic relationship between the two nations.

The active participation of German companies in training Pakistani students represents a forward-thinking approach to international cooperation. It promises to uplift Pakistan’s industrial capabilities while addressing Germany’s demand for skilled professionals. This collaborative effort is a testament to the potential for growth and development through shared knowledge and expertise.

Stay tuned to Brandsynario for latest news and updates.

Pakistani Student Develops Brain-Controlled Wheelchair

By
Usman Kashmirwala
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Source: Al Aswat

Two students from the University of Engineering and Technology (UET) Mardan have developed a prototype of an electroencephalogram (EEG)-based wheelchair that can be controlled through brain signals. This groundbreaking invention aims to significantly improve the quality of life for quadriplegic patients.

Minds Behind the Project

Mohammad Dawood and Mohammad Faizan Akhtar, under the supervision of Dr. Jawad Ali, have designed and built this advanced wheelchair prototype. The device utilizes an EEG headset to interpret brain signals, enabling the user to control the wheelchair’s movements—forward, backward, left, and right—simply by thinking about them.

UET Mardan students develop brain-controlled wheelchair - Counter Terrorism Blog | Ground Zero
Source: Ground Zero

The wheelchair system comprises an EEG headset and a battery-powered wheelchair capable of carrying loads up to 250 kilograms. The headset detects the brain’s electrical activity when the user thinks about moving in a particular direction. These signals are then transmitted to an Arduino microcontroller, which processes the commands and activates the motors accordingly. The wheelchair also features a physical joystick and a Bluetooth gadget for additional control options.

Overcoming Mobility Challenges

Mohammad Dawood highlighted the everyday challenges faced by wheelchair users, especially the elderly and partially disabled, in operating conventional electric and mechanical wheelchairs. “Our goal is to design a system that receives signals from the brain and moves accordingly. By the system, we mean accumulator sensors. The sensor converts the raw form of a signal into an electrical signal. We can control the wheelchair through different brain waves such as alpha, beta, gamma, delta, and theta,” Dawood explained.

Mohammad Faizan Akhtar emphasized the potential impact of their innovation on the lives of patients. “This wheelchair will make life easier for patients by providing a more intuitive and effortless way to move around. It can be used by any person with an active brain,” Akhtar noted. The design aims to provide greater independence to individuals who rely on wheelchairs, reducing their dependency on others for mobility.

Institutional Support and Future Prospects

UET Mardan Vice-Chancellor Prof. Imran Khan praised the students’ efforts and the potential of their project. He remarked, “Such projects require very little effort to become commercial products.” Prof. Khan reiterated the university administration’s commitment to supporting student innovation by providing the necessary facilities and resources.

Mardan student develops brain-controlled wheelchair
Source: 24 News

The EEG-based brain-controlled wheelchair developed by Mohammad Dawood and Mohammad Faizan Akhtar represents a significant advancement in assistive technology. By harnessing the power of brain signals, this innovation promises to transform the lives of quadriplegic patients, offering them newfound freedom and autonomy. As the project moves closer to commercialization, it stands as a testament to the determination of UET Mardan’s students and their dedication to improving human life through technology.

Stay tuned to Brandsynario for latest news and updates.

Netizens Roast Shoaib Malik After He Posted A ‘Couple’ Photo

By
Sania Saeed
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Former Pakistani cricketer Shoaib Malik has sparked controversy by uploading a couple photo with his wife Sania Javed on social media, showcasing their vacation in New York.

The post has drawn criticism from fans and followers, who are comparing Sania Javed to his ex-wife Sania Mirza, stating that she was better than Sania Javed. Some have even gone as far as to label them the “Most Hated Couple of 2024”.

The criticism doesn’t stop there, as many have expressed discomfort with the public display of affection, considering Shoaib’s past marriage and son with Sania Mirza. One user commented, “I know you are now husband and wife, but no need to plaster yourself on social media where your ex-wife, who is probably still hurting, can see, and your son can see in the future. Have some respect.”

Shoaib Malik and Sania Javed tied the knot in 2022, and this is not the first time they have faced criticism for their public appearances and social media posts. The couple has been open about their relationship, sharing photos and moments from their personal life, leading to a mixed response from the public.

While some fans congratulated the couple on their vacation and wished them happiness, others expressed disappointment and disapproval, citing Shoaib’s past and responsibilities as a father. The debate raises questions about the public’s expectations of celebrities and their personal lives and the boundaries of social media sharing.

As the criticism continues, it remains to be seen how Shoaib Malik and Sania Javed will respond to the backlash. One thing is certain – the couple’s public appearances and social media posts will be closely watched, and the scrutiny will only intensify in the coming days.

Stay tuned to Brandsynario for more news and updates.

Asim Azhar Breaks Down Marriage Talks with Fiancée Merub Ali

By
Sania Saeed
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Asim Azhar Breaks Down Marriage Talks with Fiancée Merub Ali

Pakistani singer Asim Azhar recently shared an update on his marriage plans with fiancée Merub Ali in an interview with actor Imran Ashraf. The couple, who got engaged in 2022, has been making waves in the entertainment industry with their adorable appearances together.

When asked by a fan from the live audience about his marriage plans, Asim Azhar blushed and replied, “If I have to be completely honest, there is no fixed date as yet.” He further added, “We will agree with whatever our parents and families will decide regarding our marriage.” The singer expressed his hope that their parents will soon give them the good news.

Image Source: Aaj english tv

Asim Azhar and Merub Ali, who are childhood friends, stole the spotlight with their engagement announcement in 2022. They shared glimpses of their intimate ceremony, captioning it, “With the grace of Allah Almighty and our parent’s duas, we announce our Imam Zamin – engagement.” The couple has since been making numerous appearances together, including in the blockbuster drama Sinf-e-Aahan.

Asim Azhar recently made headlines when he wiped out his Instagram account, hinting at a new album release. Fans are eagerly waiting for his upcoming music projects.

The talented singer’s dedication to his craft and his love life has made him a beloved figure in the Pakistani entertainment industry. As fans eagerly await his next move, they are also celebrating the adorable couple’s journey towards a beautiful life together.

Stay tuned to Brandsynario for more news and updates.

‘You won’t see me for a while’ Virat Kohli reveals his post-retirement plans

By
Web Desk
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Virat Kohli Joins the 100 Club: A T20 Legacy that Keeps Growing
Virat Kohli Joins the 100 Club: A T20 Legacy that Keeps Growing

As the cricketing world gears up for the ICC T20 World Cup 2024, Virat Kohli, India’s batting maestro, has shed light on his retirement plans. Speaking at the RCB’s Royal Gala Dinner, Kohli shared his thoughts on what lies ahead once he hangs up his boots.

Reflecting on the inevitable end of his illustrious career, Kohli said, “As a sportsman, we do have an end-date to our careers. So I am just working backwards. I don’t want to finish my career thinking ‘Oh, what if I had done this on that particular day’ because I can’t keep going on and on forever.”

virat-kohli-reveals-retirement-plans
Source: Cricinfo

Kohli emphasized the importance of leaving the field with no regrets. “It’s just about not leaving any undone business behind and not having any regrets later, which I am sure I won’t.”

Looking ahead to his post-cricket life, Kohli revealed plans to take a significant break to spend quality time with his family.

“Once I am done, I will be gone, you won’t see me for a while. So, I want to give it everything I have till the time I play, and that’s the only thing that keeps me going,” he concluded.

virat-kohli-ends-his-odi-world-cup-journey-with-a-unique-feat
Source: Cricinfo

Virat Kohli has been a cornerstone of Indian cricket since his debut in 2008 against Sri Lanka in Dambulla.

He is undoubtedly the greatest batter of this generation. His impressive career stats include 113 Tests, 292 ODIs, and 117 T20Is. He has scored 8,848 runs in Test cricket, 13,848 in ODIs, and 4,037 in T20Is, with a remarkable total of 80 centuries across all formats.

As the cricketing legend prepares for the T20 World Cup, fans and experts alike will be keenly watching to see how Kohli continues to shape his legacy on and off the field.

Stay tuned to Brandsynario for the latest news and updates.

Final Squad for Pakistan in T20 World Cup 2024 Revealed

By
Web Desk
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pakistan-t20-world-cup-2024-squad-finalised

The anticipation is finally over as sources reveal Pakistan has finalized the squad for the upcoming T20 World Cup 2024. This announcement comes just days before the deadline set by the International Cricket Council (ICC) on May 25.

Leading the charge will be Babar Azam, making his third appearance as captain in a T20 World Cup following the 2021 and 2022 editions.

Fans will be relieved to know that pacer Haris Rauf, who had been sidelined due to injury, has made a successful recovery and is included in the 15-member squad. Hasan Ali, who stepped in for Rauf during the Ireland tour, will join the team as a travelling reserve.

All-rounder Salman Ali Agha and the explosive middle-order batter Irfan Khan are also named as reserves, ready to support the team if needed. However, PCB will officially announce the squad after the first T20I against England on May 22, right before the ICC’s deadline.

pakistan-t20-world-cup-2024-squad-finalised
Source: Telegraph

Currently, the Green Shirts are in England, gearing up for a crucial four-match T20I series from May 22 to 30. This series is vital, serving as their final preparation before heading to the World Cup.

Pakistan finds itself in Group A for the T20 World Cup, competing alongside arch-rivals India, as well as Ireland, Canada, and the hosts USA. Their campaign kicks off against the USA on June 6 in Dallas, followed by a highly anticipated showdown with India on June 9 in New York.

Pakistan squad for the T20 World Cup

Babar Azam (c), Fakhar Zaman, Mohammad Rizwan, Usman Khan, Azam Khan, Imad Wasim, Shadab Khan, Saim Ayub, Iftikhar Ahmed, Abrar Ahmed, Shaheen Afridi, Mohammad Amir, Naseem Shah, Abbas Afridi and Haris Rauf,

Reserves: Salman Ali Agha, Hasan Ali and Irfan Khan.

As the team prepares for the final leg of their journey, all eyes will be on their performance against England. This series is not just about fine-tuning strategies but also about building momentum and confidence ahead of the global stage. With the World Cup looming, every match is a step closer to potential glory.

Stay tuned to Brandsynario for the latest news and updates.

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