As the need for convenience shopping gains momentum in Pakistan, online shopping platforms are becoming increasing popular. Incorporated in 2012, and founded by Rocket Internet in 2014, is one of the pioneers and the biggest online shopping portal of Pakistan.

A bloggers meet up was recently organized by which was well attended by some of the finest names of the blogging industry in Pakistan, including Danish Mughal, Husnain Minawala, Farhat Kapadia Mehboob, Umair Mirza, Rabiyah Tungekar, Cyrus Variava and Daraius Variava.

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The meet up was held at the headquarters in Karachi at Dolmen Mall to provide the most influential Pakistani IT and Fashion blogging fraternity with a detailed idea of and its unique offerings being a portal that delivers internationally as well as locally to over 200 cities in Pakistan. Mr. Shamail Wasi, Manager Marketing addressed the bloggers giving interesting insights about the portal as well as answering questions. Some interesting facts were revealed during the session, including the fact that gets a substantial amount of its sales from places outside of the metropolitan cities of Pakistan, including places like Ghotki where the branded products are not widely available. Another exciting fact revealed that it was cheaper to purchase the iphone 6 online through the portal as compared to retail outlets and is currently one of their most popular sales products.

On line sales have shown a rapid increase as they are able to provide consumers brands in places where stores for those products have not yet opened.

In addition to exciting offers on mobile phones, beauty products and electronics Daraz’s next step is to bring groceries to its online shopping mall in order to benefit its complete clientele portfolio. also plans to launch its very own smartphone app sometime in January 2015 so that its customers can order whenever they want even more conveniently.

One of the few online portals of Pakistan to hold a strong history of such rapid growth, is forming partnerships with various big names like Unilever, Burberry, Armani and Michael Kors and has superseded other online shopping brands in a short time span.

It is a part of the Asia Pacific Internet Group (APIG), which supports some of the leading internet companies in the region. The group comprises 10 companies operating in 15 countries with the aim of promoting innovation and entrepreneurship throughout Asia and the Pacific to support and develop an online culture.