With Mother’s Day just around the corner, a lot of people are looking for ways to appreciate their mothers and express their love. Similarly, brands  are trying to devise campaigns wrapped around this occasion to develop an association with Mothers as they play a key role as consumers and influencers.

Tang, with its on-going equity campaign centered around the love of Mother’s Hands has struck the right cords where they are giving the general audience a chance to give a love filled message to their mothers on Mother’s Day 2016.

To participate in this free of cost activity, consumers can give a call to the falling number 0344 888 TANG (0344 888 8264) to record a customized message for their mothers.

When the call is made it will drop automatically in a couple of seconds and the consumers will get a return call within a minute where they can record a personalized message for their mothers, following which they will be asked to enter the number on which they want the message to be sent (of their Mothers), simultaneously the users will automatically qualify to enter a lucky draw by placing the call and get a chance to win exciting prizes.

Tang Pakistan

On the Mother’s Day, the recorded message will be sent to the mothers, hence giving a very specialized experience of love and appreciation from their children.

This is an example of a creative and highly involving execution that is very simple in terms of mechanics but can also work wonders in the long run where a brand goes out of the way to acknowledge the importance of Mothers in the context of our families and society.