Elevate Your Senses with Men’s Perfumes from Ideas

We are super excited to be sharing this news with our readers that; Ideas has launched its own line of perfumes! Ideas is the...

Add A Monochrome Effect To Your Wardrobe From GulAhmed’s Black And White Collection 2022

While we look for new colors to look different, the classic black and white combination has definitely been our constant comfort color combo to...

This Pakistani Designer Has Something Unique For Men This Eid!

A designer's craft says a lot about themselves. While many stay true to their roots, others try to step out of mediocrity once in...
generation stealing designs

Generation Responds Back After Being Accused Of Stealing Designs

Generation is a brand whose work spans decades and millions of wardrobe staples. What do they not have going for them? They’re inclusive, they...
pakistani brands inclusivity

Pakistani Brands That Are Truly Making A Difference By Promoting Inclusivity

Inclusivity in clothing or fashion brands is a relatively new concept in Pakistan. The movement has been led by many influencers and activists suggesting...
sana safinaz strange campaign

Sana Safinaz Receives Backlash Over Its ‘Strange’ New Campaign

Sana Safinaz is a household name in Pakistan and they have started expanding their creative philosophy into many departments recently. They just released their...
shein workers messages

Are Shein Workers Leaving Secret Messages On Clothing Tags?

Shein - Not only have you heard about the place but you’ve also probably shopped from it or still are. The place has been...
poor quality local clothing

Poor Quality Of Clothes – What Are Local Clothing Brands Up To?

The latest ban on imported items from abroad, including clothing items, has left many Pakistanis stressed and confused. Where do they get their clothes...

Rising Inflation: Designer HSY’s Statement Starts An Online Debate

Rising inflation has been the talk of the town. To keep up with the demand and supply, brands are now increasing their retail prices,...

This Adidas & Gucci Collaboration Has Got People Talking

Fashion powerhouses Gucci and Adidas have collaborated for yet another fashion release. The brands are top-tiered names in sports and fashion, respectively, so it's...

Here’s How BTW Is Making Waves Among Gen-Z One Purchase At A Time

BTW - A fashion brand that has successfully gained the attention of Gen-Z, thanks to its groovy designs, futuristic marketing strategies, and an extensive...
shehla chatoor ad cringe

Here’s Why Designer Shehla Chatoor’s Recent Ad Is Making People Cringe

It has become the norm for designers to create short films and editorials to accompany the release of their collections. Shehla Chatoor is one...

Sneakers Made From Sea Food Are Set To Launch On World Ocean Day

Sustainable fashion is all the rage, given the need to preserve the environment. Meanwhile, designers and artists are trying to utilize as much waste...

Adidas & Gucci’s Umbrella Collaboration Gone Wrong

Brand partnerships can add excitement to the consumer market, allowing brands to reach a new audience segment and create hype. Most recently, creating this...
sana safinaz abaya

Sana Safinaz Latest Campaign Is All About Inclusion & Freedom Of Choice

Sana Safinaz has come up with a stellar campaign to market their upcoming ‘Mahay’ collection. The new collection is going to be another edition...

7 Mistakes Influencers Should Avoid At All Cost

The influencer culture and influence is on the rise. If you’re planning to become the next big influencer, here’s what you need to avoid...

Get Shoes & Bags For The Summer From Ideas Great Summer Sale Online From...

Ideas by GulAhmed is a safe bet for any and every need you could possibly have. The store has become a household name because...
complaints ethnic

Ethnic Under Fire As Complaints Of Poor Quality & Pricey Clothes Pour In

Ethnic is a well-established brand that seems to be its own enemy. Though the brand releases covetable collections with many gorgeous pieces, its quality...
coca cola clothing store

Coca-Cola Has Just Opened A Flagship Clothing Store And It’s Amazing!

We were still reeling from the news that Coca-Cola was about to launch a pixel-flavoured drink. How does one taste pixels steel? In all...

The GulAhmed Kaaj Eid Collection: The Perfect Guide For Eid Looks!

GulAhmed has launched their Kaaj Eid collection which has answered all our prayers. Everybody is looking for Eid outfits nowadays but they’re also stressed...