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State Bank’s LC Restriction To Affect Two Month Production Of Cars

The State Bank of Pakistan (SBP) has restricted opening Letter of Credits of several industries and the auto industry remains one of the most...

Why LNG Is Making Pakistan’s Energy Crisis Worse

One abbreviation that’s become part of the everyday language of the newspaper-reading population is LNG. Even if you’re not a careful reader of economy-related news,...

‘The problem is not the focus on cricket, but the lack of focus on...

For those who thought Pakistan was only a cricket-crazy nation, the recent success of Pakistani athletes in the Common Wealth Games (CWG) has proven...

Glocalization In The Created Diasporic Identity Of Hindi Cinema

“Just borrowing a story from Hollywood will not mean the film will be a hit. I need something in the film with the Indian...

London Nahi Jaunga: An Entertainer With A Touch Of Feminist Agenda

Most people might think that this film is probably a sequel to Punjab Nahi Jaungi but this is not the case. It has almost...

Patagonia: Making Profit Without Losing Soul

What comes to your mind when you hear the word Patagonia? If you are not a geography buff then most likely, you would associate...

Kamli: A Unique Cinematic Experience

Sarmad Khoosat’s feature film Kamli, released on June 3, 2022 is currently running across Pakistan and holding well during its second weekend at high-end...

The Untapped Potential Of Women In Pakistan

Pakistan has a lot of potential for growth but undeniably, one of the biggest untapped resource is its significant female population that still awaits...

Modernising Agriculture

Fatima Fertilizer’s Sarsabz Pakistan mobile app has marked a record number of over a hundred thousand downloads in its first ten months, making it...

Rising Fuel Cost Pushes Inflation And Miseries Up

Ibrahim’s story presages even tougher times ahead for the common man in Pakistan. Mohammad Ibrahim bought one kilogram of milk and bread, the shopkeeper deducted...

England’s Build Up To World T20 Despite Loss To India

While the England Test squad has been jolted out of its slump and is right back on track, the England Twenty20 team has lost...

Budget 2022-23: Fewer Hits Than Misses

It’s a good budget. But it’s good only because it’s the first of many for 2022-23. In simpler words, the supposedly “annual” budget-making exercise will...

8 Reasons Why Super Tax Is Bad

Dr Miftah Ismail presented a budget on June 9 that appeared reasonable and fair to most observers. The Wharton-trained public economist received congratulations readily...
Femvertising: A Herding Behavior Or A Creative Approach

Femvertising: A Herding Behavior Or A Creative Approach

Herding behavior in designing commercials refers to businesses' tendency to imitate their competitors' advertising strategies and techniques. This can include using similar themes, slogans,...

Chaudhry The Martyr: A Biopic That Drops The Ball Despite Good Intentions

Chaudhry Aslam was a Karachi-based Pakistani police officer, who rose to fame for his bravery and fearlessness. He arrested several criminals‎, terrorists, eradicated gang...

Rehbra: A Tale of Quirky Romance And Adventure

When the trailer of Rehbra launched, one could immediately sense another Bollywood inspired movie – if I am more precise here, Jab we Met-ish...