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Brandsynario Exclusive

Budget 2022-23: Fewer Hits Than Misses

It’s a good budget. But it’s good only because it’s the first of many for 2022-23. In simpler words, the supposedly “annual” budget-making exercise will...

Why LNG Is Making Pakistan’s Energy Crisis Worse

One abbreviation that’s become part of the everyday language of the newspaper-reading population is LNG. Even if you’re not a careful reader of economy-related news,...
Femvertising: A Herding Behavior Or A Creative Approach

Femvertising: A Herding Behavior Or A Creative Approach

Herding behavior in designing commercials refers to businesses' tendency to imitate their competitors' advertising strategies and techniques. This can include using similar themes, slogans,...

8 Reasons Why Super Tax Is Bad

Dr Miftah Ismail presented a budget on June 9 that appeared reasonable and fair to most observers. The Wharton-trained public economist received congratulations readily...

Modernising Agriculture

Fatima Fertilizer’s Sarsabz Pakistan mobile app has marked a record number of over a hundred thousand downloads in its first ten months, making it...

Rehbra: A Tale of Quirky Romance And Adventure

When the trailer of Rehbra launched, one could immediately sense another Bollywood inspired movie – if I am more precise here, Jab we Met-ish...

England’s Build Up To World T20 Despite Loss To India

While the England Test squad has been jolted out of its slump and is right back on track, the England Twenty20 team has lost...

Kamli: A Unique Cinematic Experience

Sarmad Khoosat’s feature film Kamli, released on June 3, 2022 is currently running across Pakistan and holding well during its second weekend at high-end...

Patagonia: Making Profit Without Losing Soul

What comes to your mind when you hear the word Patagonia? If you are not a geography buff then most likely, you would associate...

Money-Making App Ideas For Aspiring Pakistani Entrepreneurs

Apps are now the foundation of innovation and entrepreneurship in the digital era. With millions of applications at our fingertips, creating an app is...
K-Electric Building

K-Electric And Its Legacy Of False Promises

K-Electric, the sole electricity provider for Karachi and its adjoining areas, has long been a subject of public scrutiny. With promises to brighten lives...

Bumpy Road Ahead For Car Companies

High prices, increase in taxes, and interest rates to squeeze car demand The government is looking to increase the advance tax of bigger engine cars...

‘The problem is not the focus on cricket, but the lack of focus on...

For those who thought Pakistan was only a cricket-crazy nation, the recent success of Pakistani athletes in the Common Wealth Games (CWG) has proven...

London Nahi Jaunga: An Entertainer With A Touch Of Feminist Agenda

Most people might think that this film is probably a sequel to Punjab Nahi Jaungi but this is not the case. It has almost...

Chaudhry The Martyr: A Biopic That Drops The Ball Despite Good Intentions

Chaudhry Aslam was a Karachi-based Pakistani police officer, who rose to fame for his bravery and fearlessness. He arrested several criminals‎, terrorists, eradicated gang...

Why Resumption Of The IMF Program Is A Lifeline For Pakistan’s Economy?

The International Monetary Fund (IMF) and Pakistan have reached a staff-level agreement for the conclusion of the combined seventh and eighth reviews of the...

State Bank’s LC Restriction To Affect Two Month Production Of Cars

The State Bank of Pakistan (SBP) has restricted opening Letter of Credits of several industries and the auto industry remains one of the most...