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Brandsynario Exclusive

Rehbra: A Tale of Quirky Romance And Adventure

When the trailer of Rehbra launched, one could immediately sense another Bollywood inspired movie – if I am more precise here, Jab we Met-ish...
What Does The Increasing Interest Rate Mean?

What Does The Increasing Interest Rate Mean?

The State Bank of Pakistan (SBP) has again jacked up interest rates, also called policy rates, taking it to a 14-year high of 15%...

Bumpy Road Ahead For Car Companies

High prices, increase in taxes, and interest rates to squeeze car demand The government is looking to increase the advance tax of bigger engine cars...

The Untapped Potential Of Women In Pakistan

Pakistan has a lot of potential for growth but undeniably, one of the biggest untapped resource is its significant female population that still awaits...

State Bank’s LC Restriction To Affect Two Month Production Of Cars

The State Bank of Pakistan (SBP) has restricted opening Letter of Credits of several industries and the auto industry remains one of the most...

‘The problem is not the focus on cricket, but the lack of focus on...

For those who thought Pakistan was only a cricket-crazy nation, the recent success of Pakistani athletes in the Common Wealth Games (CWG) has proven...

Modernising Agriculture

Fatima Fertilizer’s Sarsabz Pakistan mobile app has marked a record number of over a hundred thousand downloads in its first ten months, making it...

Why LNG Is Making Pakistan’s Energy Crisis Worse

One abbreviation that’s become part of the everyday language of the newspaper-reading population is LNG. Even if you’re not a careful reader of economy-related news,...

London Nahi Jaunga: An Entertainer With A Touch Of Feminist Agenda

Most people might think that this film is probably a sequel to Punjab Nahi Jaungi but this is not the case. It has almost...

Why Resumption Of The IMF Program Is A Lifeline For Pakistan’s Economy?

The International Monetary Fund (IMF) and Pakistan have reached a staff-level agreement for the conclusion of the combined seventh and eighth reviews of the...

England’s Build Up To World T20 Despite Loss To India

While the England Test squad has been jolted out of its slump and is right back on track, the England Twenty20 team has lost...

Customers Raise Concerns Over easypaisa Support

In Pakistan, where cash reigns supreme, easypaisa has become a ray of hope for financial inclusion. When this branch-less banking service was first introduced...
Federal Minister Announces Budget

New Budget For FY2024-25 Leaves Salaried Class Shocked!

Following the release of Pakistan's budget for the fiscal year 2024–2025 yesterday, there is a noticeable feeling of shock that sweeps across the country....

Chaudhry The Martyr: A Biopic That Drops The Ball Despite Good Intentions

Chaudhry Aslam was a Karachi-based Pakistani police officer, who rose to fame for his bravery and fearlessness. He arrested several criminals‎, terrorists, eradicated gang...
New Or Used Cars

Why Do Pakistanis Always Prefer Buying Used Cars Instead Of New?

So let's say you're in the market for buying a vehicle in Pakistan! like me. There's no denying the thrill of driving down the...
Femvertising: A Herding Behavior Or A Creative Approach

Femvertising: A Herding Behavior Or A Creative Approach

Herding behavior in designing commercials refers to businesses' tendency to imitate their competitors' advertising strategies and techniques. This can include using similar themes, slogans,...

Mental Health Awareness – Still A Stigma In Pakistan?

October is observed as the month of Mental Health Awareness, but we rarely see any communication around it. Why? Because the topic is still...

Glocalization In The Created Diasporic Identity Of Hindi Cinema

“Just borrowing a story from Hollywood will not mean the film will be a hit. I need something in the film with the Indian...

Patagonia: Making Profit Without Losing Soul

What comes to your mind when you hear the word Patagonia? If you are not a geography buff then most likely, you would associate...

8 Reasons Why Super Tax Is Bad

Dr Miftah Ismail presented a budget on June 9 that appeared reasonable and fair to most observers. The Wharton-trained public economist received congratulations readily...