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ICICI Bank introduces Pockets, a unique facebook app for Social buffs featuring Amitabh Bachchan. Pockets by ICICI Bank offers you the convenience of banking on Facebook and your smart phone. The first-of-its kind app uses Facebook credentials to log into your account on Facebook and mobile to make banking fun and social. The campaign is entitled as ‘Pockets by ICICI Bank’ – Ur #BadeKaamKaDost on facebook. A hash tag of ‘#BadeKaamKaDost’ is also been used with this TVC for digital media.

PTCL