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Katy Perry Named as Ambassador for New York Footwear Gala

She has carved out a successful side hustle as a shoe designer, so it is no surprise that Katy Perry has been selected by the Fashion Footwear Association of New York (FFANY) to front its upcoming “FFANY Shoes on Sale” gala.

The pop princess will serve as the 2018 PSA Ambassador for the 25th Anniversary of the annual event, which is supported by shopping platform QVC and supports research and education programs targeting breast cancer.

“I’m proud to be able to partner Katy Perry Collections with FFANY and QVC in the fight against breast cancer,” said Perry in a statement. “This is an issue that is near and dear to my heart, especially because my aunt passed away from it in 1986. I have always been proud to support the cause and am grateful to have yet another platform to help find a cure.”

The gala, which will take place in New York on October 11, will see donated footwear sold across QVC platforms. Since it began 24 years ago, the “FFANY Shoes on Sale” benefit has raised a total of $55 million for breast cancer research, with the funds generated from the 2018 edition set to be shared among nine leading cancer institutions in the US.

Perry first hit the footwear scene back in 2016, when she teamed up with Global Brands Group Limited on her debut shoe line for Spring 2017. Designed completely by the singer, the Katy Perry Collections line is inspired by her travels and imagination, and has encompassed everything from scented jelly sandals to metallic sneakers and towering stilettos featuring quirky design details.

Actor Imran Ashraf’s Wedding Pictures Revealed

Imran Ashraf's Wedding Pictures

The Wedding season in Pakistan is in full swing with our favorite celebrities tying the knot this year. First, it was Feroze Khan who got married to his cousin, followed by Aisha Khan who left showbiz to get married. The third celebrity to take the vow this year is TV actor-turned-writer Imran Ashraf whose name is synonymous with quality dramas.

The Alif Allah Aur Insan star got nikkahfied this weekend and created all rounds on social media when the Nikkah pictures were revealed on the internet.

The wedding ceremony was a private affair and took place in Kuala Lumpur, Malaysia.

Have a look at Imran Ashraf Wedding Pictures!

And here is the beautiful bride! 

We are curious to see the more pictures of the couple!

Look at what his fans and followers have to say about his Nikkah pictures! 

So many best wishes for him! 

And some hearts were surely broken! 

Imran Ashraf has been part of hit TV plays ever since he made his debut; he has dramas like Dil Lagi, Alif Allah Aur Insan, and Tabeer to his credit, the last of which he has written himself.

Very Filmi wishes Imran Ashraf a great life ahead.

What do you think about the story? Let us know in the comments section below.

Originally published on Veryfilmi.com

Rishi Kapoor’s Talks About Pakistani Celebrities on India Media

rishi kapoor

There are two prominent Indian personalities who are famous for their controversial statements against Pakistan and they are none other than Rishi Kapoor and Arnab Goswami.

In a recent interview on Arnab’s show “Nation Wants To Know With Arnab Goswami”, Rishi Kapoor was in the hot seat and things certainly got heated alright!

We all know Rishi has always spoken out against Pakistan, however, there have been a few times when he has been seen supporting our nation as well.

The interview with Arnab covered one such occasion where Rishi was seen talking about supporting the peace between the two neighboring countries.

Sonam Kapoor’s Wedding With Anand Ahuja: Inside the Star-studded Mehndi!

Take a look at the video below: 

#RishiSpeaksToArnab

#RishiSpeaksToArnab | I love this country, but how many more widows and orphans will you see? We have to sort out problems with Pakistan: Rishi Kapoor

Posted by Republic on Saturday, May 5, 2018

Rishi tweeted about his interview saying:

Referring to relations between India and Pakistan as a ‘jhagra‘, a term used when two friends squabble, Rishi Kapoor said:

“This fight has to end some day,”

When Goswami tried to grill him on the term “jhagra”, Kapoor stood his ground and didn’t falter.

He went on to add:

“I love this country but how many widows and orphans do you want to see,” he said. “People are dying here and people are dying there (in Pakistan). We have to sort our problems with Pakistan.”

The conversation drifted towards a tweet that Rishi Kapoor had posted a year back in support of Pakistani players being included in IPL.

“I was shocked when you tweeted that,” Goswami accused. “It was so insensitive. Would any Pakistani star behave like that? Tell me one Pakistani star who takes an anti-Pakistan position?”

To which Rishi responded:

“I don’t even know if they have any stars in Pakistan, please,” Rishi Kapoor said in response. “There are some actors who are very popular…”

Eventually, the conversation steered towards working with Fawad Khan to which Rishi replied that he had worked with him in ‘Kapoor and Sons’.

He further asked if he can work with a Pakistani actor then why the Indian cricket team play can’t with Pakistani players.

The interview covered a lot more including the fact that Rishi Kapoor can get quite abusive on Twitter, to which the latter replied:

“I am what I am and will not change,” he said. “If you don’t like it, don’t follow me.”

It’s nice to see Rishi Kapoor speaking up for Pakistan for once – however, we would like to remind the popular actor that Pakistan too has its fair share of “stars”. Take your co-actor from ‘Kapoor and Sons’ for example.

What did you think of this interview? Let us know in the comments below.

Stay tuned to Brandsynario for more news and updates.

Nawazuddin Siddiqui Takes ‘Free Speech’ hero to Cannes

Viral WhatsApp Bug is Causing Smartphones to Crash!

WhatsApp Crash

A viral message on WhatsApp is causing major trouble to the application and to the user’s phone! In the latest update of scams and frauds, another one has spurred trouble!

Upon receiving it, the application crashes, and consists of text in the Indian language Telegu. It reads, “I can hang your WhatsApp for a while, just touch below message.”

whatsapp scam

Yet Another Bug is Crashing your iPhone!

The message is being forwarded to both iOS and Android users across Pakistan. In the message, a black dot is being displayed. Apparently, if you tap it, your WhatsApp application goes unresponsive for some time.

Obviously, the black dot is not exactly the reason behind this abnormal behavior. The application crashes because of the space in between the text return and the black dot. When converted to HTML the text has the right-to-left mark, however, the invisible character separates left-to-right mark from the right-to-left mark, causing irregular formatting of the text, forcing the application to crash.

Where some have been ignoring the message, the popularity has led to some curious-minded individuals to try it out, thus spreading the scam further. Sometime back, other scams had also become very popular as WhatsApp is one of the most globally used communication applications.

Have you fallen victim to it? Share your experience with us in the comments below.

Stay tuned to Brandsynario for more news and updates.

WhatsApp to Ban Under 16-Year Old Users from the Application?

Bahria Town Lahore’s Plaza Collapses! [Watch Leaked Video]

bahriatownlahore

A video has surfaced of a plaza collapsing in Bahria Town Lahore. The tenant has accused the administration for their negligence towards the building and plot.

Plaza Tenant DWP Group had stated that a new building was in construction in the adjacent plot, as the work was going about, an underground water pipeline had burst causing water to pool the plaza’s foundation, thus causing the collapse.

Supreme Court Bars Bahria Town Karachi From Sale, Purchase of Land

The water issue was immediately reported to Bahira Town administration, but according to the tenant, it was not attended to immediately, which led to the falling of the plaza.

“The building collapsed while the laborers were working there, but we were lucky in getting them out safely before the building went down. It happened due to water pooling under the foundations of the plaza, weakening them in the process.”

The tenant added, “All the people working in the shops had been evacuated safely.” He has reached out to Cheif Justice of Pakistan asking for justice. An eyewitness claimed that while this incident had taken place Bahria Town security was missing.

Shoaib Younus, Head of Marketing at DWP Group further claimed that the contractor removed the soil without first giving support to the plaza. Pillars/beams could have been used as support for the plaza. He added that Bahria Town management is looking into the matter.

Bahira Town has not yet commented on this chaotic situation.

Bahria Town Lahore Plaza Collapses

https://youtu.be/e08ekmhxiMY

Have something to add to the story?

Stay tuned to Brandsynario for more news and updates.

Bahria Town Announces Amusement Park Inaugration!

Shan e Ramazan 2018 on ARY Digital: Registration, Passes & Timings

Shan e Ramazan 2018 on ARY Digital is back with a bang! With the Holy month just around the corner, Waseem Badami will be returning with Ramazan transmission on the channel.

The show has always been popular due to the hit hosting duo of Junaid Jamshed & Waseem Badami.

However, after the unfortunate demise of the scholar,  Shahid Afridi and Iqrar-ul-Hasan hosted the transmission along with Waseem Badami last year.

We are wondering which faces will be helming the show this year.

Shan e Ramazan 2018

How to register for Shan e Ramazan 2018:

  1. Call 021-111-279-111 for registration
  2. Follow the instructions on the phone
  3. Get all the information about ticket fees, what time to reach the venue and entry details from the above-mentioned number

Timings

Shan-e-Ramazan 2018 will begin airing from the first of  Ramadan and the timings will be 2:00 am for suhoor and 2:30 pm until Maghrib.

The special transmission of the show is expected to run until Chand Raat.

OST

Some #BTS Shots from the shoot of Shan e Ramazan on ARY Digital Track happening right now at majestic places of Pakistan…

Posted by ARY Digital on Sunday, May 6, 2018

 

Stay tuned to Brandsynario for more updates

Sonam Kapoor’s Wedding With Anand Ahuja: Inside the Star-studded Mehndi!

sonam kapoor wedding

The Kapoor’s bungalow is all decked up and the grand festivities have begun for Sonam Kapoor and Anand Ahuja’s wedding.

Yesterday the Mehndi ceremony was held in which the guests were dolled up in different shades of white while the bride and groom were seen matching in a tea pink ensemble.

sonam kapoor wedding

Amidst the dancing and laughter, we have got our hands on some of the videos and pictures of Sonam and the rest of the guests having a gala of a time at the ceremony.

Take a look at some of the “behind-the-scenes” from Sonam’s and Anand’s Mehndi.

Couple Goals!

sonam kapoor wedding

“Mehndi hai rachne wali”

The happiest brides are the prettiest!

sonam kapoor wedding

Sonam and Anand’s couple dance was LIT!

sonam kapoor wedding

sonam kapoor wedding

Karan Johar, Rani Mukhejee and Anil Kapoor take a selfie!

sonam kapoor wedding

sonam kapoor wedding

Jhanvi Kapoor arriving in style!

#jhanvikapoor arrives for #sonamkapoor haldi #sonamkishaadi in @manishmalhotra05

A post shared by Viral Bhayani (@viralbhayani) on

Rihanna Teases New Fenty Beauty Products

sonam kapoor wedding

Sister Rhea Kapoor all set to party!

Uncle Sanjay Kapoor with the Marwah family

sonam kapoor wedding

Awww… the younger generation pose with their uncle!

sonam kapoor wedding

The cousin clan partying their heart out!

sonam kapoor wedding

Sister Rhea showing off her mehndi

sonam kapoor wedding

Friends teasing the “dulha to-be”

We are loving these pictures of the adorable couple and the guests from the Mehndi!

What did you think of these pictures and videos? Let us know in the comments below!

Stay tuned to Brandsynario for more updates.

Cate Blanchett’s Feminist Wake-Up Call to Cannes

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Red Carpet Fails from Previous New York’s Met Gala Editions

Madonna arrives for the Costume Institute Benefit at The Metropolitan Museum of Art May 2, 2016 in New York. / AFP PHOTO / TIMOTHY A. CLARY

‘Stadium Surfing’ – Sneak Preview of Olympic Future?

A perfect wave, again and again, made to order? It’s the sort of thing that surfers all over the world might dream of as they bob about in the ocean, waiting in vain for the next foaming ticket to ride.

But while Mother Nature may be unreliable, a machine on display in this sun-baked corner of rural California this weekend, more than 100 miles (160 kilometers) from the Pacific Ocean, will serve up wave after wave for an elite-level surfing competition.

The Surf Ranch is the brainchild of legendary 11-time world champion Kelly Slater, a prototype of the giant wave pool that might one day be used to stage surfing competitions at the Olympics.

With surfing set to make its bow at the 2020 Tokyo games, the venue for the competition — natural waves or man-made — is still to be formally confirmed.

The Slater-inspired facility on show in this sleepy California town aims to present itself as a viable option for competition.

The center-piece of the Surf Ranch is a giant 640-meter long pool, where a huge metal hydrofoil is pulled along a track at one edge of the water, churning out consistent barrels and tubes.

“I always thought that if surfing is to grow it would have to be in a controlled environment,” Slater told AFP.

“I like to think that this could be part of the future. I don’t know if it THE future,” the 46-year-old added. “I think the ocean can’t be replaced. I think big waves can’t be replaced. I think the randomness of what happens in the ocean and in mother nature is a big part of why we love surfing.”

Unlike conventional surfing competitions, where the timetable is often at the mercy of the elements, at the Surf Ranch, waves are delivered more or less to order. For a competition like the Olympic Games, ever mindful of television audiences, that makes it an attractive proposition.

– Olympic future? –

The World Surf League (WSL) has bought the California facility and the concept from Slater. Construction on a similar site in Japan is set to begin later this year, and will be available to Tokyo 2020 if required, according to WSL chief executive Sophie Goldschmidt.

“So we are going to be building one in Tokyo and we hope that if it’s built and tested in time then the Olympics will consider using it because the waves at that time of year are not the best,” Goldschmidt said. “Ultimately it is not our choice.”

This weekend, Slater will captain a United States team in a WSL exhibition tournament which also includes Brazil, Australia, Europe and a team from the rest of the world.

Brazil’s Gabriel Medina and Australian veteran Mick Fanning and women’s stars Stephanie Gilmore (Australia) and Lakey Peterson (USA) are just some of the surfers who will be taking to the water.

So far, the surfers have been impressed by the man-made lake which delivers waves averaging around six feet high and traversing roughly 700 yards, offering barrel and manoeuvre sections.

“It’s easier,” admitted Brazil’s Filipe Toledo. “In the ocean it is more challenging because you’re relying on nature, waiting. Here you get a perfect wave every three minutes.

“Everyone gets the same conditions, the same opportunities, so the best surfer will win, and not necessarily one who makes a mistake or does not take enough risks.”

Gilmore, too, believes the venue makes for a true test of talent. Competitors would no longer be able to “blame it on the ocean” if they failed to deliver, she said.

The WSL are adamant, however, that artificial waves or “stadium surfing” will never replace traditional beach competitions.

“The ocean is as important as ever,” Goldschmidt said.

Slater meanwhile is dreaming of crowning his career with an appearance at the Olympics.

“It would be a great honour, to mark 40 years of competitive surfing like that,” he said.

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CANNES2018

Prince Louis: UK Royals Release Pictures of Newborn

Britain’s royal family on Sunday released two pictures of its newest arrival, Prince Louis, taken by his mother Kate at their Kensington Palace home.

In one touching image, three-year-old Princess Charlotte is kissing her sleeping brother, while the other shows the royal baby propped against a cushion.

“The Duke and Duchess of Cambridge are very pleased to share two photographs of Princess Charlotte and Prince Louis,” said a Kensington Palace statement.

The image with Princess Charlotte was taken on May 2 — her third birthday — while the other, in which Louis wears a white jumper and trousers, was taken on April 26, three days after he was born.

Louis Arthur Charles, fifth in line to the British throne, is William and Kate’s third child and the sixth great-grandchild for Queen Elizabeth and her husband, Prince Philip.

He will hold the title of the prince after the Queen changed the rules in 2012 to ensure that all of William’s children would be entitled to the style, not just his eldest son.

The birth kicks off a busy summer of royal celebrations, with Prince Harry set to marry US actress Meghan Markle on May 1

Kia Debuts the All-new Niro EV

Kia has revealed its all-new Niro EV in its production-ready form at a somewhat low-key launch at the 5th International Electric Vehicle Expo in the company’s native South Korea.

A concept of the all-electric version of the Niro compact crossover was first unveiled at the CES technology show in Las Vegas in January, but now we can see what it will look like when it eventually makes it to market.

At the moment, all the details and specifications are for the Korean model, but details of the European version are expected to be announced shortly and are unlikely to differ in any significant way. The model unveiled at the Electric Vehicle Expo boasts a driving range of 236 miles from a 64 kWh battery, although a more affordable version with a smaller range of 150 miles will also be available. Although the manufacturer didn’t confirm the capacity of the smaller battery, Kia’s vice-chairman of research and development, Woong Chul Yang, told the UK’s Autocar publication at CES in January that the smaller version was going to be a 32 kWh unit.

What may come a surprise to some is that this all-electric version of the Niro is actually smaller than the hybrid and plug-in hybrid versions, although the styling is considerably toned down from the concept and is therefore very similar to the current model. The most obvious and unmistakable difference in aesthetics is the absence of any sort of front grille, which on the EV has been blanked off and is now where the charging socket is to be found.

This Niro EV is just one of 31 electrified models the Korean manufacturer is planning to launch by as soon as 2020, and this one is expected to find its way into European showrooms early next year. But instead of going to the huge expense of producing a raft of bespoke new models to house electrified powertrains, Kia’s European Chief Operating Officer Michael Cole has said in the past the company will focus on putting electrified powertrains into its existing core models.

Although the Niro EV is expected to make it to North America at some point, Kia is only planning to build a relatively small amount. The majority will be for domestic consumption in Korea, so very few are likely to be available elsewhere for the time being, at least.

Rihanna Teases New Fenty Beauty Products

Rihanna has sent beauty fans into a spin with a new makeup tutorial, in which she teases multiple upcoming products from her Fenty Beauty brand.

The superstar stepped in front of the camera for Vogue.com, to take fans through her summer makeup routine, step by step.

Naturally, the video shows that Rihanna’s kit is full of existing products from her own makeup range, including her “Pro Filt’r Soft Matte Longwear Foundation” and “Match Stix Matte Skin sticks” for contouring and concealing (“Very important to contour your face for your face, not the way you see on every YouTube tutorial, because everybody has a different shape,” the singer advises). Her “Invisimatte Blotting Powder” also makes an appearance. But then she whips out a previously unseen pink and orange compact that she uses on her eyes and cheeks, as well as a new shimmery blue and beige version that also appears to be a highlighter. An unfamiliar-looking shimmering metallic lip gloss and a dash of the star’s “Body Lava” completes the look.

You ready? May 21, 2018. @badgalriri regram @voguemagazine

A post shared by FENTY BEAUTY BY RIHANNA (@fentybeauty) on

 

So, when can you get your hands on the new goodies? An Instagram post from the official Fenty Beauty account, captioned “You ready? May 21, 2018,” hints that the launch date could be just in time for summer days.

The move signals the latest in a string of high-profile launches for Rihanna, who dropped her “Body Lava” illuminizers and “Fairy Bomb” glitter puff back in April. The star is also set to unveil her brand new lingerie line, “Savage X Fenty,” later this month.

BMW M5 Competition Package Details Leaked Ahead of Reveal

BMW is looking to embark on a little one-upmanship on the Mercedes-AMG E 63 S when it launches its new performance package for the latest M5 uber-sedan, but details of the car have been leaked online ahead of the official launch.

The BMW M5 Competition will be a more powerful version of the already impressive M5, and a posting on the BMW blog site Bimmerpost has revealed it will boast an additional 25 bhp over the regular M5 to take its output to a healthy 616 bhp.

As far as the leak is concerned, it comes from a forum member from Australia who claims to have one on order and is said to have received the information about the car, courtesy of BMW Australia, Munich and the local dealership.

That extra 25 bhp will get the M5 Competition from 0-62 mph in just 3.3 seconds and from 0-124 mph in 10.8 seconds. The top speed is said to be a useful, license-busting 190 mph, and it’s being reported it will have an extra 37 lb.-ft. of torque available to take the total to 290 lb.-ft. That means it will have 22 horsepower more than the Mercedes, but the amount of available torque will still fall short of its rival by 37 lb.-ft.

It was thought that carbon ceramic brakes would be part of the package, but it turns out that’s not the case. That could be to help keep the price of the tuning package down a little, but there’s no word about them being available as an optional upgrade either.

Other features of note are a Sports Exhaust that’s reportedly not the full lightweight titanium unit, a lowered and firmer suspension, Y-spoke alloy wheels, an M carbon engine cover and Competition illuminated door sills. The badging on the car will be black with an M5 Competition logo on the rear, black front and side grills, a blacked-out lower rear bumper and a high-gloss black rear spoiler.

Production is expected to start in July with deliveries then getting underway in September.

Review Of Huawei Y7 Prime 2018 | Brandsynario

Five Things to Know About the Nobel Literature Prize

The Swedish Academy, which awards the Nobel Literature Prize, has been in turmoil ever since an influential cultural figure — the husband of one of its 18 members — was accused of sex crimes during last year’s #MeToo campaign.

The institution said Friday it was postponing this year’s prize due to reduced public confidence in the academy after several members resigned over the scandal.

Here are five things to know about the Nobel Literature Prize.

– Most prestigious award –

Each year, the Swedish Academy awards 16 prizes, the most famous and prestigious being the Nobel Literature Prize.

In his 1895 last will and testament, Swedish scientist and philanthropist Alfred Nobel tasked the institution with awarding the Nobel Literature Prize each year.

Since 1901, four or five of the Academy’s 18 members have been elected to serve on its Nobel Committee for a three-year term, designated to sort through the nominations and provide the rest of the Academy with a shortlist of possible winners.

The nominees’ bodies of work are then studied and discussed by the entire Academy. The members hold a vote in October to choose the winner — the laureate must obtain more than half of the votes cast.

– 350 nominees a year –

The Academy’s archives are bursting with letters from the world’s most renowned literary figures nominating candidates.

Each year, the institution receives around 350 nominations submitted by those eligible to do so: former Nobel literature laureates, members of other countries’ equivalent academies, literature professors, and the heads of national writers’ associations.

Each one vaunts the talents of their candidate, some going so far as to slip in a little gift for Academy members … a gesture they typically frown upon.

To be valid, nominations must be presented or renewed each year, and must be received by the Academy by January 31 at the latest.

To qualify, nominees must still be alive, and, according to the strict rules laid out by Alfred Nobel, must have published a piece of work within the past year, though the Academy has occasionally strayed from that requirement.

– Seven reserved years, two refusals –

A total of 114 people have won the Nobel Literature Prize. The prize has been awarded on 110 occasions, with two people sharing the prize on four occasions. It has also been declined twice: In 1958 Russian author Boris Pasternak accepted the prize but was later forced by Soviet authorities to decline it, and in 1964, French philosopher Jean-Paul Sartre turned it down.

The institution, founded in 1786, has on seven previous occasions chosen to reserve the prize: in 1915, 1919, 1925, 1926, 1927, 1936 and 1949.

On five of those occasions, the prize was delayed then awarded at the same time as the following year’s prize. The most recent such case was when William Faulkner was awarded the 1949 prize in 1950, the same year Bertrand Russell was honoured.

– France tops list of laureates –

France takes the gold medal for the most Nobel Literature Prizes with 15 laureates, including the first one ever awarded, to Sully Prudhomme in 1901.

Tied in second place are the United States and Britain with 12 laureates each, including last year’s winner, Japanese-born British author Kazuo Ishiguro, author of “Remains of the Day” and “Never Let Me Go”.

In terms of languages, however, laureates writing in Moliere’s tongue find themselves outnumbered by those writing in Shakespeare’s, with 29 anglophone authors honoured since 1901.

– The Salman Rushdie affair –

In the name of the “independence of literature”, the Swedish Academy refused to condemn a 1989 fatwa against British author Salman Rushdie following the publication of his novel, “The Satanic Verses”.

Academy members were divided about whether to stand as neutral guarantors of the arts, or as supporters of their fellow author.

Three members angered by the Academy’s chosen path of silence left their seats, though technically they were appointed for life and could not resign.

It was not until 27 years later — in 2016 — that the Academy finally condemned the fatwa against Rushdie.

Toyota Invests Can$1.4 Billion in Canada Plants

Toyota prius 2018

Toyota announced Friday it would invest Can$1.4 billion ($1.09 billion) in two factories in central Canada where the Japanese manufacturer plans to build its largest hybrid hub in North America.

Toyota announced Friday it would invest Can$1.4 billion ($1.09 billion) in two factories in central Canada where the Japanese manufacturer plans to build its largest hybrid hub in North America.

Ottawa will support the investment with Can$110 million in Toyota’s Cambridge and Woodstock plants in Ontario, a statement from the office of Prime Minister Justin Trudeau said.

“Once complete, Canada will be the North American hub for the RAV4 and home to Toyota’s largest hybrid vehicle production in North America,” said a joint statement from the Canadian government and the automaker.

Trudeau, who paid a visit to the Cambridge plant earlier, hailed the “smart decision that further establishes our country as the place where cars of the future are built.”

“We welcome Toyota’s decision to invest in our highly skilled workforce and expand its presence in Canada,” he added.

Enjoy Photography with HUAWEI Y7 Prime 2018

HUAWEI Y7 Prime 2018

Since the invention of the camera, people started to record, explore and share their beautiful moments, so our memorable memories can be recorded.

Likewise, since the invention of the mobile phone, various features such as communication and photo-taking can be integrated into a single device, allowing people to record, explore and share their wonderful moments with the ‘mobile camera’.

This benefit, however, is not equally enjoyed by everyone. Some people may have to pay the high price for better photography experience, while some may have to settle for a mediocre product because of a limited budget.

Currently, most of the entry-level phones feature only a single rear camera, such as the 13MP camera on both Samsung J7 2017 and OPPO A83, and the pictures were taken from such cameras are far from ideal. Also, the front camera is very basic, such as the normal LED flash on the Samsung J7 2017, which fails to create high-quality selfie.

HUAWEI Y7 Prime 2018 features the 13MP+2MP dual rear camera and an 8MP front camera with selfie toning flash. The dual camera technology offers stunning images, while selfie toning flash allows natural-looking selfies. The camera also supports AR lens modes, making selfie and photo-taking more fun than ever. Now everybody can easily record and share their beautiful moments of life.

HUAWEI Y7 Prime 2018

Dual Camera for Better Pictures

HUAWEI Y7 Prime 2018

The advantage of the dual rear camera is very obvious. It can take photos while recording the depth of field and allow a double amount of light, creating more defined images than a normal single camera.

HUAWEI Y7 Prime 2018 features a 13MP+2MP dual rear camera, the 13MP lens is responsible for taking pictures, while the 2MP lens provides Bokeh effects with up to 7 aperture levels, allowing a sharper and clearer portrait, so the subject can really stand out.

The 13MP rear camera is comprised of a group of 5 precise optical lenses to capture the finest details. Combined with the blue glass IR filter, it allows users to take clearer and beautiful night view photos.

Selfie Toning Flash for Beautiful Selfie

The flash of a camera is the most common way to increase the exposure and the level of brightness of pictures taken in a low-light environment. However, the normal LED flash is not good enough for taking a selfie, as it may create color cast and yellowish skin tone, while the strong, focused light may also leave uneven lighting on the subject’s face, or even create the ‘red eye’ effect.

HUAWEI Y7 Prime 2018

The selfie toning flash allows gentle light evenly projected onto the subject, creating pictures with stable color temperature, striking details and vivid colors. Applying the selfie toning light, selfies can now be more natural-looking with refined details, and the flashlight is also gentler to the eyes.

Most of the entry-level phones are not equipped with selfie toning light and only feature the normal LED flash, so the quality of the selfie is not ideal. HUAWEI Y7 Prime 2018 features the 8MP front camera with selfie toning light which can intelligently adjust the level of brightness, making pictures more natural-looking; while the 10-level beauty mode allows users to take perfect selfies.

HUAWEI Y7 Prime 2018

HUAWEI Y7 Prime 2018 also features the ‘Translucent Light Lampshade’ that can rebalance the lighting to deliver soft even lights, making the subject in photos look more vibrant. The selfie toning flash can automatically detect the lighting on the subject’s face and intelligently adjust the level of brightness to create better skin tone. The selfie toning flash also has a better CRI which creates a natural sunlight effect, while the higher color accuracy allows true-to-life colors.

HUAWEI Y7 Prime 2018 has combined Huawei’s advanced technology with excellent quality, bringing the better photography technology to middle-range and low-end phones. Now general users can enjoy high-quality photography even on an entry-level phone, offering excellent value for money.