Summit Bank Limited Shareholders Approve The Name Change To Bank Makramah Limited

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Aug 16, 2023

The interim government has revealed a significant increase in the costs of petroleum products, setting new record highs for both petrol and high-speed diesel.

According to a statement from the Finance Division, petrol’s price will rise by Rs. 17.50 per liter, and high-speed diesel will surge by Rs. 20 per liter.

pic.twitter.com/azFLiJA0Vk

— Ministry of Finance (@FinMinistryPak) August 15, 2023

The Finance Division’s brief notice mentioned that global petroleum prices surged over the past two weeks, prompting a revision in consumer prices within Pakistan. Post the adjustment, petrol will be priced at Rs. 290.45 per liter, and high-speed diesel will be sold at Rs. 293.40 per liter.

In the previous review, conducted just before the change in government, petrol’s cost was raised by Rs. 19.95 per liter, and high-speed diesel witnessed an increase of 19.90 per liter. The hike, enacted on August 1st, elevated petrol to Rs. 272.95 per liter and high-speed diesel to Rs. 273.40 per liter.

Stay tuned to Brandsynario for the latest news and updates.

“Pakistan Hai Zindigi”: A Patriotic Independence Day Campaign by Zindigi

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Aug 15, 2023

Zindigi, powered by JS Bank, has launched a deeply patriotic campaign, “Pakistan Hai Zindigi,” dedicated to Pakistan’s Independence Day. The campaign is filled with youthful energy and patriotic fervor, embodying the very spirit of our nation. At the heart of this campaign lies a powerful message – Pakistan is not merely a piece of land; it is our life, and our pride. The campaign’s core is a captivating video that celebrates Independence Day with the cherished memories that cultivate a genuine feeling of belonging within us. Zindigi shaped a UGC campaign around this sentiment to evoke a sense of patriotism among Pakistani youth, inviting them to share moments of joy that embody the spirit of celebrating Azadi, using the hashtag, #PakistanHaiZindigi.

https://www.facebook.com/Zindigi.Official/videos/6366476353480629/

“Pakistan Hai Zindigi” is more than a marketing endeavor; it is a testament to Zindigi’s commitment to safeguarding our nation’s unity and strength, through the vibrant spirit of our youth, and the enduring love for Pakistan that binds generations together. Innovative, customer-centric, and responsible, Zindigi continues to redefine the digital banking experience, driving technological advancements while promoting sustainable practices that enrich our deep roots and uphold our country’s prosperity. “Pakistan Hai Zindigi” stands as a living testament to Zindigi’s unwavering commitment that its not merely a brand; it’s a dedicated partner in shaping the future of our country.

‘Coke Studio’ Singer Asad Abbas Passes Away

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Aug 15, 2023

Folk singer Asad Abbas, celebrated for his contribution to Coke Studio Season 6, has sadly passed away due to his health struggles, including double kidney failure. Despite his valiant fight, Abbas, who underwent frequent dialysis, couldn’t overcome his challenges. His poignant folk rendition with Fariha Parvez, “Mahi Gal,” remains a CS6 highlight.

Notable figures like Rohail Hyatt and Adnan Siddiqui championed his cause, shedding light on his hardships. Hailing from a rich musical legacy, Abbas’s legacy will continue to resonate in Pakistan’s musical landscape.

Abbas hailed from a lineage deeply rooted in music. His grandfather, Mohammad Sadiq, and Mohammad Iqbal were pioneers of folk music in Pakistan, singing together since Radio Pakistan’s inception. Alongside his accomplished brother Ali Abbas and cousin Amanat Ali, he enriched Pakistan’s music scene.

With a career spanning three decades and recognition as a winner of the singing competition Pakistan Sangeet Icon, Asad Abbas’s passionate voice has left an enduring mark on the country’s cultural heritage.

Stay tuned to Brandsynario for the latest news and updates.

Yasir Shami Exposes The Truth Behind Foreigners Marrying Pakistanis

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Dr. Rida Qamar

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Aug 15, 2023

Yasir Shami recently appeared as a guest on ‘Public Demand with Mohsin Abbas Haider’. YouTuber Yasir in his interview shared the details about foreigners coming to Pakistan and getting married here and there is more to details besides love.

Recently the instances of foreign women coming to Pakistan and getting married here with Pakistan men have been on the rise. These relationships which often bud as a friendship over social media platforms seem like a fairytale come true.

However, Yasir in his recent interview shared the truth behind these marriages and how authorities need to be evident of these incidents. Yasir Shami on multiple occasions has interviewed such couples. During the show, he was asked by the host how he is the first one to interview this couple and how does he find the info on these women?

Yasir Shami On Foreigner Women

In response to the question, Yasir said,

“The thing is that immigration officers are our resources. They tell us when a certain someone is coming to Rahim Yar Khan, Karachi, or Lahore.”

Here’s a look at his complete interview below.

The interviewer also asked the guest how he feels while taking interviews with these women daily.

“I feel very good. A woman aged 83 years came to Hafizabad to marry a 25 years old boy. I initially thought that they were lying but when I checked the passport her date of birth was correct making her 83 years old.”

“This is a business.” He added.

“The couple goes abroad together at their own will. They pay a certain amount and get their nationality. For them, it is a business.”

He later requested the authorities to maintain a check and balance on this whole situation.

Stay tuned to Brandsynario for the latest news and updates.

Infinix Note 30 Pro | Unboxing + Full Review

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Aug 15, 2023

Watch our review to witness the game-changing 68W fast charge and the seamless 15W wireless charging of the Infinix Note 30 Pro. Say goodbye to charging woes and hello to effortless power-ups!

Is Toyota Saying Bye-Bye To Gas Cars by 2027?

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Aug 15, 2023

Is Toyota Saying Bye-Bye To Gas Cars by 2027? — Source: NBC News

Toyota, a pioneering force in the automotive industry, has unveiled game-changing advancements in the realm of electric vehicle (EV) batteries. These innovations are set to revolutionize the landscape of electric mobility by extending battery life and efficiency, capturing the attention of potential EV buyers and leading the technology into a brighter future. The breakthrough centers around two pivotal fronts: the optimization of lithium-ion batteries and the remarkable progress in solid-state batteries.

Enhanced Lithium-Ion Battery Optimization

Lithium-ion batteries have long been the backbone of electric vehicles, providing the necessary power to propel these emission-free marvels on our roads. One persistent concern among potential EV buyers has been the battery’s longevity and charging time. Addressing these issues head-on, Toyota’s recent research breakthroughs promise to usher in longer battery life and significantly reduced charging durations.

Presently, EVs can cover around 330 miles on a single charge. However, Toyota’s cutting-edge developments have the potential to push that range to an impressive 621 miles. This augmentation promises to alleviate range anxiety, a significant factor that has sometimes deterred consumers from embracing electric mobility.

The Rise of Solid-State Batteries

Solid-state batteries represent a groundbreaking leap in battery technology, holding the promise of even more remarkable gains. While they share a structural resemblance with lithium-ion batteries, solid-state batteries offer a distinct advantage: unparalleled durability. Historically, these batteries had not exhibited the robustness required to support the demands of EVs.

Nevertheless, Toyota’s relentless pursuit of innovation has led to breakthroughs in solid-state battery technology that could change the game. Previously relegated to items such as pacemakers and smartwatches, solid-state batteries now show promise for powering electric vehicles. This advancement could potentially extend an EV’s range to an astonishing 745 miles on a single charge.

Acceleration of Availability and Affordable Manufacturing

Perhaps most intriguingly, Toyota’s advancements are poised to accelerate the availability of EVs equipped with solid-state batteries. These cutting-edge vehicles could make their debut as early as 2027, heralding a new era of electrified transportation. Toyota is also committed to making these vehicles accessible to a broader market by streamlining the manufacturing process. The company plans to embrace automated processing, reducing reliance on labor-intensive assembly lines. This shift towards more cost-effective manufacturing methods could result in more competitive pricing for these high-tech EVs.

Benefits Galore: The Appeal of Electric Vehicles

The allure of electric vehicles extends well beyond the realm of innovation. The cost advantage is undeniable, as powering an electric car costs approximately half as much as fueling a gasoline-powered vehicle. With the recent breakthroughs in battery technology, EV ownership is poised to become even more budget-friendly. Furthermore, government incentives at federal and local levels are contributing to the appeal of electric mobility, making it an economically sound choice for environmentally conscious consumers.

Toyota thinks 85% of its new US vehicles will have tailpipes in 2030 — Source: Green Car Report

Maintenance is yet another area where EVs shine. The inherent simplicity of electric powertrains translates to less wear and tear, reducing the need for frequent servicing. This not only saves time and hassle but also contributes to cost savings over the vehicle’s lifetime.

Environmental Impact: A Greener Future

One of the most significant advantages of electric vehicles lies in their minimal environmental impact. Each electric car on the road can save a substantial 1.6 tons of pollution annually, providing a powerful incentive for a more sustainable future. In stark contrast, traditional gas-powered vehicles churn out over 10,000 pounds of harmful emissions each year on average. With solid-state batteries potentially replacing internal combustion engines, the environmental benefits of EVs are poised to expand even further.

In a recent Reuters article, solid-state batteries were referred to as “the kiss of death” for gasoline-powered cars. This candid assessment underscores the transformative potential of Toyota’s breakthroughs. As these advancements inch closer to commercialization, a new generation of EVs promises not only to redefine mobility but also to reshape our relationship with transportation, the environment, and our wallets.

Stay tuned to Brandsynario for the latest news and updates.

TCL’s Azadi Celebration: Elevate Your Entertainment with Unbeatable Offers

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Aug 15, 2023

Lahore, [August 15, 2023] – TCL, Pakistan’s premier LED TV brand, is thrilled to introduce an extraordinary Azadi celebration offer that will redefine your home entertainment experience. Prepare to be captivated as we present an exclusive opportunity to take your viewing pleasure to soaring heights. With the purchase of our cutting-edge 85″ P735 Android TV, you’ll not only possess a groundbreaking display but also unlock a world of entertainment with a FREE 32″ LED TV that comes as an irresistible companion.

This limited-time offer isn’t just a deal; it’s an invitation to immerse yourself in unparalleled visual excellence. Owning the 85″ P735 Android TV becomes even more enticing when paired with the complimentary 32″ LED TV. To secure this dynamic duo, claiming your free 32″ LED TV is simple. Just share a copy of the invoice for your 85″ P735 Android TV purchase, filled warranty card and delivery address on WhatsApp number (0316-8220264). It’s our way of enhancing your home entertainment setup effortlessly.

TCL has consistently stood at the forefront of delivering premium quality products that remain accessible to all. This exclusive Azadi offer underlines our unwavering commitment to providing extraordinary value to our esteemed customers. But wait, there’s more! As part of the Azadi celebrations, we’re presenting not just one but two irresistible offers:

Azadi Offer 1 – P635 58” TV:

Original Price: PKR 151,900.00

Discounted Price: PKR 129,900.00

Validity till 23^rd August 2023

Avail this offer: https://shorturl.at/lvDU2

Azadi Offer 2 – Elevate Your Entertainment: Purchase the P735 85″ TV and Receive a FREE 32″ LED TV , Validity till 30^th August 2023

Avail this offer: https://shorturl.at/djorI

You can avail of these two offers through a variety of online and offline channels:

Official TCL Pakistan Website
TCL Pakistan Official App
TCL Flagship Stores
TCL TV Section at Metro & Carrefour
TCL Dealership Network

Majid Khan Niazi, Head of Marketing at TCL Pakistan, reflects on the significance of the Azadi celebration: “At TCL, our unwavering pursuit is to offer innovative, value-centric solutions to our customers. This Azadi offer is a testament to our commitment to enriching the entertainment lifestyle of every Pakistani.”

TCL’s relentless mission to democratize advanced technology has positioned us as a prominent figure in the electronics market. With a global presence across 150 countries, TCL remains dedicated to offering cutting-edge technology at accessible prices, enriching lives around the world. Embrace the future of entertainment with TCL – where innovation meets affordability.

PCB Faces Backlash for Omitting Imran Khan From Video

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Aug 15, 2023

wasim-akram-top-three-pakistan-cricketers-of-all-time — Source: DND

The Pakistan Cricket Board (PCB) released a commemorative video on the occasion of Pakistan’s Independence Day, aiming to celebrate the rich history of the nation’s cricket journey. However, the video’s glaring omission of the legendary former World Cup-winning captain, Imran Khan, has triggered widespread outrage and consternation. This omission raises questions about the intentions behind the exclusion and the impact it has on both cricket fans and the sport’s legacy.

Making history isn't just about one day, it's about the legends we create and the tales we script 💫

🏆 Pakistan Cricket Team – a legacy that echoes through time 🌟#BeyondJustOneDay pic.twitter.com/grC0YVC5Xi

— Pakistan Cricket (@TheRealPCB) August 14, 2023

Imran Khan’s Illustrious Legacy

Imran Khan stands as an iconic figure in Pakistan’s cricket history, hailed as one of the greatest cricketers the nation has ever produced. His impressive record boasts 362 Test wickets at an average of 22.81 and 3,807 runs at an average of 37.69, accompanied by six centuries. Notably, his exceptional performances during the 1980s secured him the third spot in the ICC’s All-Time Test Bowling Rankings, underscoring his unparalleled skills and startegies on the field.

1992: The Pinnacle of Triumph

A defining moment in Imran Khan’s cricketing journey came in 1992, when he captained the Pakistani team to an improbable World Cup victory. His iconic “cornered tigers” speech resonates as a powerful symbol of determination and resilience, encapsulating the spirit of a team that defied all odds. This historic win marked Pakistan’s solitary ICC silverware until 2009, highlighting the profound impact Khan had on shaping the nation’s cricketing narrative.

Imran Khan Missing from Celebratory Video

No matter how hard you try … you can’t take IK out. Your father is still there. #ShameOnPCB pic.twitter.com/Df5nEjuTbn

— Abu Zayan Awan (@Its_AbuZee) August 14, 2023

Amid the anticipation surrounding the PCB’s commemorative video, the glaring absence of Imran Khan has become a point of contention. Even images capturing the euphoric moments of the 1992 World Cup victory fail to include the captain who led Pakistan to this monumental achievement. The omission of such a pivotal figure has sparked widespread disappointment and has prompted discussions about the motives and implications behind this decision.

Post-Cricket Journey

Imran Khan’s influence extends beyond the cricket field into the realm of politics. After retiring from cricket, he founded the Pakistan Tehreek-e-Insaf (PTI) party and assumed the role of Prime Minister in 2018. His tenure lasted four years before he was removed from office through a National Assembly vote of no-confidence in 2022. Khan’s political journey was marred by allegations of corruption and discrepancies in the declaration of foreign gifts, culminating in a conviction and a three-year prison sentence, along with a five-year ban on holding public office.

Legal Battles and Public Sentiment

Khan’s legal team has vehemently contested his conviction, citing bias and a lack of due process in the proceedings. Presently in custody near Islamabad, Khan awaits an appeal to be heard in the nation’s High Court, scheduled to commence on August 16. As the legal battles continue, public sentiment remains divided on the authenticity of the charges against Khan and the fairness of his trial.

Outrage and Controversy: Social Media Reacts

You can't minus imran khan the only captain who won us the world cup 🏆#ShameOnPCB pic.twitter.com/B5M5qns4dT

— Patriotic khan 🇵🇰 (@Salehleo1325) August 15, 2023

The omission of Imran Khan from the commemorative video has ignited a firestorm of outrage on social media platforms by trending #shameonPCB. Many view this exclusion as a deliberate political act, tarnishing what should have been a celebration of Pakistan’s cricket achievements. Notable cricket journalists and enthusiasts have criticized the PCB for allowing politics to overshadow the sport’s legacy and undermine the integrity of the video’s purpose.

#ShameonPCB pic.twitter.com/LoOsvDn3sF

— luky (@anwarulfakhar) August 14, 2023

Despite the controversy surrounding his absence, Imran Khan’s legacy in Pakistani cricket and his broader impact on the nation’s history remain unshakable. His extraordinary contributions to the sport and his integral role in guiding Pakistan to its 1992 World Cup victory continue to resonate with cricket enthusiasts worldwide. As discussions persist about the implications of the video, one undeniable fact remains: Imran Khan’s indomitable spirit and influence will forever remain intertwined with Pakistan’s cricketing identity.

Stay tuned to Brandsynario for the latest news and updates.

PTV Icon Awards 2023: A Star-Studded Affair

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Dr. Rida Qamar

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Aug 15, 2023

Artists in Pakistan’s entertainment business celebrated the government’s recognition of the film industry as a legitimate industry before the country’s Independence Day celebrations. The National Icon Award 2023 event, which took place on August 12 in Lahore, made this announcement.

The star-studded event honored the entertainment industry’s outstanding accomplishments and provided an unforgettable evening. Celebrities from both the political and entertainment realms attended the event. Wahaj Ali, Humayun Saeed, Mawra Hocane, and Iffat Omar, were among the celebrities who graced the event with their presence.

The significance of the event was further emphasized by the inclusion of former Prime Minister Shehbaz Sharif and Federal Minister for Information and Broadcasting Marriyum Aurangzeb on the prestigious guest list.

Icon Awards Recipients

The icon award was received by some of the top-notch names in the industry for their services to Pakistani TV. These honors were given to acknowledge the celebrity’s dedication, notable accomplishments, and contribution to the development of the industry. The list of winners includes celebrities like Humayun Saeed, Fawad Khan, Bushra Ansari, Bilal Lashari, Wahaj Ali, Nadia Jamil, Resham, Mawra Hussain, Mohib Mirza, Sanam Saeed, Meera, Nadeem Baig, Vaneezah Ahmed, Usman Peerzada, Saba Hameed, Rubina Ashraf, Iffat Umar, Ghulam Mohiuddin, Babra Sharif, Sultana Siddiqui and more.

Celebrities Take To Stage

Meanwhile, celebrities and actors also took a minute to comment on the policies and prestigious initiatives taken by the government while thanking the former Prime Minister and former Federal Minister for Information and Broadcasting, Marriyum Aurangzeb.

“Respected PM, we thank you, and I have a hunch that your family, somewhere deep down, is artistic. You’re fond of music, and if these germs weren’t in you, you wouldn’t be so tender and warm-hearted towards our industry,” concluded Bushra Ansari in her thank-you note.

I don’t dress up a lot. And I never go to award ceremonies.
But could not refuse Sultana Siddiqui Apas invite and decided to attend an award ceremony and enjoy spending some time amongst our industries most dazzling stars.
Was humbling to meet the foundations of our industry.… pic.twitter.com/h8jlYhrNVb

— Nadia Jamil (@NJLahori) August 12, 2023

Celebrities also took to Twitter to share their thoughts on the initiative taken by the government.

A privilege & honour to be acknowledged by the state. Thank you Government of Pakistan for not just the Icon Award but also for finally implementing the long awaited Film & Music Legislation facilitating the film industry in more ways than one @GovtofPakistan @Marriyum_A pic.twitter.com/JZ03VoNfsG

— Humayun Saeed (@iamhumayunsaeed) August 13, 2023

Fawad Khan was also among the actors who took the stage to receive an award. In his thank you note he hopes to have an industry that is independent and thrives on being self-reliant.

“It’s an honor to be amongst very distinguished and senior artists who are with us today. I am very honored to receive this award and to be a part of this fraternity and, God-willing, the steps that are being taken. I hope it turns into a very cohesive movement and we take this ahead in a unified front and God-willing, our industry becomes a truly independent industry – not reliant, with the help of the government – but eventually becomes an industry of its own.”

All in all moving speeches and heartfelt dialogues that highlighted the peace among artists and their shared love of their trade made the event stand out.

Stay tuned to Brandsynario for the latest news and updates.

Zindigi Pilots Instant Debit Card Issuance for Zindigi & JS Bank Customers: A Pioneering Leap Towards Pakistan’s Tech-Driven Future

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Aug 14, 2023

Islamabad, Pakistan – August 13,2023 – In a groundbreaking initiative that underscores its commitment to spearhead Pakistan’s digital growth, Zindigi, powered by JS Bank, is launching a state of the art, Instant Debit Card Issuance Facility to enhance customer convenience at multiple locations nationwide with further spread to follow.

This pioneering offering marks a significant stride in customer service, allowing customers to receive a fully functional debit card immediately upon opening an account or applying for a replacement card. This innovation eradicates the previously cumbersome waiting period, reflecting a bold step towards a tech-driven future.

Noman Azhar, CO – Zindigi, expressed his enthusiasm stating: “We are thrilled to introduce the instant debit card issuance facility to our valued customers. This technological leap is a testament to our unwavering commitment to delivering unparalleled simplicity and convenience to all, providing a seamless and hassle-free experience for our valued partners.”

The introduction of this cutting-edge technology aligns perfectly with Zindigi’s dedication to innovation within the financial services industry. It not only sets a new benchmark for customer experience but also reinforces the position of Zindigi, powered by JS Bank as a leading player in the financial services sector.

Dream, Plan, Innovate and Let’s #MakePakistanEpic

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Aug 12, 2023

Dream, Plan, Innovate and Let's #MakePakistanEpic

In a world beset by challenges, Samsung Pakistan has emerged as a beacon of hope, determination, inspiration, and resilience for its nation. Through its endeavors, Samsung Pakistan has always uplifted the spirits and fostered positivity, serving as a source of inspiration and optimism.

The EPIC collaboration between Samsung Pakistan and Faisal Kapadia is an endeavor that fuses innovation, creativity, and vision leveraging the inspirational stories of Sharmeen Obaid Chinoi, the acclaimed filmmaker; Arslan Ash, the prodigious gamer; Bilal Lashari, the visionary director; and Abdullah Haris, the breakthrough artist. Dream, plan and innovate, the words that repeatedly shine in the ad not only become a catchy hook binding the slam poetry together but also shine the spotlight on the need of the hour.

The remarkable stories of these individuals who have etched their names on both local and international levels, thanks to their unrelenting passion and the support they received from Samsung Pakistan. These extraordinary individuals have not only made Pakistan proud but have also elevated its image on the global stage. #LetsMakePakistanEpic is a shout out to the ones that never backed down from their vision and at the same time a call out to the ones that hold the potential of uplifting Pakistan to greater heights.

Samsung Pakistan stands as a catalyst for these exceptional individuals and countless others, providing them with the tools, resources, and platform needed to overcome barriers and achieve greatness. As a brand, Samsung Pakistan understands that true progress is born from collaboration, and it takes pride in being an enabler for those who refuse to give up, even in the face of adversity.

Samsung Pakistan’s dedication to fostering an environment conducive to dreamers, planners, and innovators has not only empowered individuals but has also shaped a narrative that highlights the nation’s immense potential. Through its initiatives, partnerships, and support systems, Samsung Pakistan is embarking on a journey to redefine what is possible, inspiring generations to come.

For More information visit our website https://www.samsung.com/pk/
Instagram: https://www.instagram.com/p/Cv11oFWMBYu/

Twitter: https://twitter.com/SamsungPakistan/status/1690310415878864896

Syngenta Pakistan kicks-off its Annual Tree Plantation Drive 2023

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Aug 11, 2023

Syngenta Pakistan kicks-off its Annual Tree Plantation Drive 2023

Lahore: 11th August, 2023 – To commemorate the national independence day of Pakistan, Syngenta Pakistan Limited – a leading agriculture innovation and technology company that provides crop protection, seeds, biologicals and digital services to millions of Pakistani farmers – has kicked-off its annual Tree Plantation Drive namely ‘Plant a Tree’ across its offices, warehouses, formulation plant and distribution network.

As part of this drive, the main event was held at the Rice Research Institute KSK, Government of the Punjab where the Director General (Field) of Agriculture Department Punjab – Engr. Ahmed Sohail – and Director Rice Research Institute KSK – Syed Sultan Ali – joined as the honorable guests. During this vibrant event, Syngenta Pakistan’s employees participated in planting over 1,000 trees of different varieties.

Addressing the distinguished guests on this occasion, Syngenta Pakistan’s General Manager – Zeeshan Hasib Baig – shared that Pakistan was already among the most vulnerable countries with regards to the climate change and stressed the importance of trees in mitigating the climate crisis that the country is facing while highlighting the need to focus on conserving our beloved country’s natural resources. The participants appreciated this green initiative by Syngenta Pakistan.

Dawlance wins ‘Environmental-Excellence Award’ presented by NFEH

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Aug 11, 2023

Dawlance wins ‘Environmental-Excellence Award’ presented by NFEH

Karachi: 11^th August, 2023 – Dawlance is the leading producer of home-appliances in Pakistan and a wholly-owned subsidiary of Arcelik – the 2nd largest manufacturer of electronics in Europe. Due to its strict adherence to global best-practices for a sustainable future, Dawlance has recently won the prestigious ‘Environmental Excellence Award’ from the ‘National Forum of Environment and Health (NFEH).

Dawlance products promise over 50% energy-savings, to mitigate the impact of the rising costs of energy. This award also recognizes Dawlance’s consistent efforts and campaigns to spread public-awareness about the importance of energy-conservation, for protecting the Earth’s environment. Thus, millions of consumers are inspired to make smarter, more eco-friendly choices, while using electrical products and technologies.

The coveted award was presented to Dawlance in a formal ceremony, by the Secretary of Energy, Government of Sindh – Mr. Abu Bakar along with the Consulate General of United Arab Emirates in Karachi – Mr. Bakheet Ateeq Al Remethei. The honorable guests appreciated the Dawlance management team, including; Nomanullah Khan, Syed Shabih Haider, Summaya Khaliq and Syed Safwan Abdullah for promoting global best-practices for eco-friendly operations, to preserve the environment for the future generations.

The Chief Executive Officer of Dawlance – Umar Ahsan Khan thanked NFEH for this honor and stated that: “Dawlance is committed to its policy: “Progress today, Preserve tomorrow. It ensures the wellbeing of the Pakistani nation and promises a sustainable future for the planet. We have a vision for elevating the quality of life for our customers, employees, dealers’ and the masses in general.”

Arçelik – the parent-company of Dawlance invests heavily on research for technological leadership, to fulfill the evolving needs of many diverse consumer-segments. It produces a wide range of highly innovative products like; Refrigerators, air-conditioners, microwave ovens, washing machines, steam-irons, Air-Fryers, etc. Arcelik’s products have won many global awards for performance and reliability, while the company also sponsors many initiatives for environmental sustainability and socio-economic development, to ensure a healthy and progressive future for the whole world.

Dawlance has 3 large factories in Pakistan and it is also exporting various technology-products to other parts of the world. Arcelik is owned by ‘Koç Holding’ – the largest (Fortune-500) holding company in Turkey, with 92,500 employees, 60 years of history, 20 R&D Centres and 23 manufacturing facilities in 9 countries, while its products are sold in over 150 countries. Since Pakistan and Turkey are fostering deeper socio-economic ties as brotherly Islamic nations, Koç Holding is also committed to expand its investments in Pakistan, already worth over 35 billion Dollars.

Zong 4G Celebrates Pakistan’s 76 Years of Independence with an Incredible 76GB Data Deal

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Aug 11, 2023

Islamabad – August 11^th, 2023: Zong 4G, the country’s leading telecom provider, is showcasing its patriotic zeal by celebrating Pakistan’s 76th Independence Day with an extraordinary offer for its customers!

Zong 4G’s latest discount on the Weekly Azaadi Offer allows customers to enjoy an impressive package featuring 76GB of data, coupled with 1000 Offnet and 10,000 on-net minutes, all for an unbeatable price of only PKR 476. This remarkable offer strikes the perfect balance between data and calling resources, delivering incomparable value to customers at an affordable rate. By introducing this outstanding discount, Zong 4G takes its place at the forefront of the telecom industry, solidifying its commitment to offering unparalleled value and premium services to its cherished clientele.’

This limited-time offer not only presents a unique chance for customers to join Zong 4G’s celebration of success but also reflects the company’s commitment to narrowing the digital divide across diverse regions of Pakistan.

Zong 4G’s official spokesperson expressed his views on the offer, “With a commitment to elevating customer experience through unparalleled offers, Zong 4G prioritizes granting access to exceptional packages. Aligning with our customer-centric ethos and Pakistan’s 76th independence celebration, the exclusive Weekly Azaadi Offer discount emerges as the ideal solution for all.”

In an industry where innovation reigns, Zong’s latest offer stands tall as a true game-changer, resetting the standard for weekly plans. Seize the moment and revel in a week of uninterrupted connectivity and communication, powered by Zong 4G’s exclusive Weekly Azaadi Offer.

EA Sports Includes Hijab In FIFA ’23

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Aug 11, 2023

EA Sports Includes Hijab In FIFA '23 — Image Source: Twitter

Guess what? Nouhaila Benzina, a pro footballer from Morocco, just made history by being the first lady to rock a hijab while playing in the FIFA World Cup 2023. This move made waves on the big stage and even landed in the virtual world of football – EA Sports put the hijab in FIFA 23.

Yep, you heard right – back in the day, wearing a hijab in football was a no-go due to injury concerns. But things changed in 2014 when players got the nod to cover their heads.

EA Sports was already ahead of the game. They introduced women’s national teams in FIFA 16, a groundbreaking move. And now, they’ve gone even further by adding the hijab to their fresh FIFA 23 release.

John Shepherd, the big cheese at EA Sports, said, “We want to make a big impact and get all our fans in on the action.”

EA Sports isn’t stopping there. They’re giving their iconic FIFA franchise a makeover, now known as EA SPORTS FC. This new vibe is all about creating awesome football experiences online and on mobile platforms. They’re pulling out all the stops, showcasing the new look in over 100 matches, including the Premier League and La Liga. Get ready for some epic gameplay!

Stay tuned to Brandsynario for the latest news and updates.

PepsiCo Celebrates International Youth Day with “Roshan Kal”: A Nationwide Internship Program to Empower Youth

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Aug 11, 2023

PepsiCo Celebrates International Youth Day with "Roshan Kal": A Nationwide Internship Program to Empower Youth

On this International Youth Day, PepsiCo Pakistan is celebrating with “Roshan Kal”, a youth empowerment initiative that has united 18 cross-sectoral businesses and companies for the impactful national apprenticeship program. This initiative exemplifies PepsiCo Pakistan’s unwavering commitment to creating an environment that fosters growth and equal opportunity for Pakistan’s youth, envisioning a future in which their contributions propel local and national progress.

The driving force being Roshan Kal is a groundbreaking alliance of prominent private-sector organizations, including KFC, Hum Network, LCI, and Daraz. This comprehensive approach extends the reach of this initiative significantly and includes talented graduates joining in from smaller towns through a hybrid model that is inclusive and 50% gender equitable.

This internship program is meticulously designed to provide a comprehensive professional education and cultivate a growth-oriented mindset. “Roshan Kal” celebrates the remarkable diversity, uniqueness, and potential of each young person, recognizing their distinct skills, talents, and perspectives that, when refined, become a potent force for socioeconomic advancement.

For the inaugural cohort of the “Roshan Kal” internship program, young graduates were invited to submit their applications via Rozee.pk, Pakistan’s preeminent job board. Experts from collaborating organizations identified prospective interns out of thousands of applications through a collaborative evaluation based on stringent selection criteria. The selected interns will embark on a voyage across multiple participating companies, engaging with mentors from a variety of disciplines, and constructing a robust professional network.

Furqan Ahmed Syed, CEO of PepsiCo Pakistan, stated, “PepsiCo is devoted to empowering the youth of Pakistan as they are the architects of our future. Roshan Kal leverages collaboration with 18 partner organizations to provide young adults the opportunity to acquire insights into diverse and complex industries, enabling them to develop unique and multi-faceted skills while cultivating leadership capabilities, critical thinking, and innovation required for the future-fit youth of Pakistan. This is part of our larger commitment to youth development, in line with our long-standing partnership for the Amal Career-Prep Fellowship program with Amal Academy, which has been supported by the PepsiCo Foundation since 2018 and recently celebrated the graduation of 10,000 Amal Fellows. The positive impact created is evinced through the 88% alumni who are now engaged in wide-ranging jobs and entrepreneurial ventures, with a significant women representation raising the bar on equity and diversity.”

Sarah Hassan, Senior HR Director at PepsiCo Pakistan, stated, “’Roshan Kal’ is a manifestation of PepsiCo’s global sustainability agenda, PepsiCo Positive (pep+), reflecting our unwavering commitment to impactful community initiatives such as Millions of Meals, Farm Day Care, and PepsiCo – IRM Smart Schools. This program reflects our commitment to initiatives that uplift individuals and communities, thereby contributing to a more inclusive and sustainable future. The introduction of ‘Roshan Kal’ is an important milestone, not only for PepsiCo Pakistan but for the entire nation. We address crucial societal concerns, such as adolescent empowerment, through strategic partnerships, capabilities, and influence. On this International Youth Day, we reaffirm our commitment to create opportunities for youth that will leave an indelible impression.”

Through shared collaborations, Roshan kal aims to foster youth potential. It also seeks to create a thriving talent ecosystem that prepares each graduate for future dynamic professional opportunities in the ever-evolving market landscape.

Srha Asghar Shares How She Was Harrassed Outside Her Home

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Dr. Rida Qamar

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Aug 11, 2023

Pakistani actress Srha Asghar has come forwards with news of getting harassed right outside her home. The actress recently went public as a victim of sexual harassment and filed a first information report (FIR) against the offender, Asim, stating that he had attempted to harass her sexually.

Srha Asghar Files An FIR

The incident happened on August 1 as the actor was out running errands at the market, according to a police source. The case was filed by Umar Murtaza, Srha’s husband at the Shah Faisal Police Station.

Srha reported in her statement to the police that as she was driving home, someone began to follow her and yell catcalls at the same time. She went on to explain that the man followed her home and attempted to touch her improperly, causing her clothes to rip.

In an attempt to get off from the situation, Srha rang the doorbell and her husband came out which led to a fight between him and the assailant. Meanwhile, the culprit was caught and later taken to the police station by the neighbors.

Srha Takes To Social Media

Last night the actress took to her Instagram account to call out the shameless behavior shown by the media outlets. The actress in her post mentioned that both her and her husband as been receiving calls for interviews. Meanwhile, she also called out a news channel that reported all the personal details on media about the incident without taking consent from the actress.

She further added, that the family is safe and will update the fans regarding the case.

Stay tuned to Brandsynario for the latest news and updates.

A.I. Listens, Types, and Steals Data with 95% Accuracy

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Aug 11, 2023

A.I. Listens, Types, and Steals Data with 95% Accuracy — Image Source: The University of Queensland

In the realm of cybersecurity, threats are ever-evolving, and researchers are continuously uncovering new vulnerabilities that could compromise sensitive data. A recent revelation has sent shockwaves through the digital community, as a team of researchers from British universities has successfully developed a deep learning model that can steal data from keyboard keystrokes using nothing more than a microphone. This astounding discovery highlights the potential risks of sound-based side-channel attacks, posing a significant threat to data security.

Unveiling the Silent Threat

The research team’s findings unveiled a startling reality: a deep learning model trained to interpret keystrokes recorded through a microphone can achieve an astonishing accuracy rate of 95%. This means that the model can decipher the keys being pressed with alarming precision, thereby exposing sensitive information such as passwords, conversations, and messages. The use of microphones to capture keyboard input is a new dimension of data theft that underscores the innovative strategies employed by malicious actors.

Premium AI Image | Human Hands Are Typing On Keyboard Against Modern Futuristic Metauniverse With Innovative Technological Generative AI — Source: Freepik

Zooming In on Vulnerabilities

The threat is particularly amplified when considering the use of commonly employed communication platforms. When Zoom, a popular video conferencing tool, was utilized to train the sound classification algorithm, the accuracy rate slightly dipped to 93%. While this might seem like a reduction, it remains dangerously high, marking a concerning record for this particular medium. This finding emphasizes the significance of the vulnerability across a range of technologies and platforms.

Acoustic Attacks: Simple Yet Dangerous

Unlike many other side-channel attacks that often require specific conditions, data rate limitations, and proximity restrictions, acoustic attacks have become surprisingly simple due to the proliferation of microphone-equipped devices capable of capturing high-quality audio. With the rapid advancement of machine learning, these sound-based side-channel attacks have evolved from theoretical concerns to practical threats that are far more potent than previously envisaged. The combination of abundant microphone-bearing devices and sophisticated machine learning models creates a potent recipe for data breaches.

Decoding the Attack Process

The attack process begins by recording the target’s keyboard keystrokes. This can be achieved through a nearby microphone or by exploiting a compromised phone that grants access to its microphone via malware. In a more complex scenario, the keystrokes can be recorded during a Zoom call where an infiltrator makes correlations between the typed messages and recorded sounds. The researchers collected training data by meticulously recording the sounds produced by pressing 36 keys on a modern MacBook Pro multiple times.

Unveiling CoAtNet: The Stealthy Classifier

The researchers leveraged the collected data to train a powerful image classifier called ‘CoAtNet.’ This deep learning model was trained using spectrogram images derived from the audio recordings. These spectrograms captured distinct acoustic patterns for each key press. The team experimented with various parameters to fine-tune the model, resulting in a prediction accuracy of 95% for smartphone-recorded keystrokes and 93% for those captured through Zoom.

This AI Research Introduces a Deep Learning Model that can Steal Data by Listening to Keystrokes Recorded by a nearby Phone with 95% Accuracy - MarkTechPost — Source: Marktech

Mitigating the Threat

In light of this groundbreaking research, it’s imperative for individuals and organizations to adopt measures that mitigate the risks of acoustic side-channel attacks. The research paper suggests altering typing styles or employing randomized passwords. Additionally, using software to replicate keystroke sounds, incorporating white noise, or implementing software-based keystroke audio filters can be helpful. Biometric authentication and password managers are also recommended to reduce the need for manual entry of sensitive information.

A Silent Symphony of Threats

The emergence of sound-based side-channel attacks, coupled with the prowess of deep learning models, is a symphony of threats that demand heightened vigilance. As technology advances, so do the strategies employed by cybercriminals. The onus is on individuals, industries, and technology developers to prioritize innovative defense mechanisms that safeguard against the stealthy infiltration of sensitive data. In a digital landscape that thrives on connectivity, understanding and addressing the nuances of acoustic threats are paramount for ensuring a secure digital future.

Stay tuned to Brandsynario for the latest news and updates.

ODI World Cup 2023: Pakistan Kit Design Allegedly ‘Stolen’

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