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Bushra Ansari Criticizes Media Over Shoaib Malik’s Wedding Intrusion

By
Web Desk
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Cricketer Shoaib Malik announced his marriage with actor Sana Javed on Saturday, triggering a flurry of questions, comments, and memes.

The ensuing chaos prompted Bushra Ansari to express her frustration in a four-minute video addressing the excessive interest from the public and intrusive inquiries by reporters.

In the video, Ansari sarcastically questioned whether Shoaib Malik was her classmate, if she had a childhood friendship with Sana Javed, or if she was somehow part of their family. Frustrated with the numerous calls she received from people and television channels, Ansari openly criticized the intrusive behavior, labeling it as “angering.”

“Why should I answer these silly questions?” she exclaimed, emphasizing the inappropriate invasion into the couple’s personal lives. Ansari questioned the societal shift from social media to a gossip mill.

The Dolly Ki Ayegi Baraat actor recounted an incident where a persistent reporter relentlessly called her mobile phone, attempted to reach her on WhatsApp, and even resorted to a landline. Upon answering, Ansari discovered that the inquiries revolved around the Malik-Javed wedding. She rebuked the reporter and cautioned against future calls on such matters.

Ansari highlighted the contrast between the lack of inquiries about actor Talat Hussain’s health, despite his illness, and the overwhelming interest in the celebrity wedding. Expressing her dismay, she received calls from various cities, all fixated on the same trivial matter.

Addressing the broader issues facing the country, Ansari criticized the misplaced priorities, urging people to focus on unemployment, hunger, and the absence of elections instead of fixating on celebrity affairs. She condemned the double standards of social media users and suggested that rather than castigating certain behaviors, netizens should be criticized for spreading gossip.

In a final plea, Ansari directed media personnel to refrain from intruding into private lives, encouraging them to entertain and educate the public with more positive content. She concluded by congratulating the newly-married couple and advising them to shield themselves from the chatter surrounding their union.

 

Stay tuned to Brandsynario for latest news and updates.

Here’s The Company That Got The Apple Watch Banned

By
Usman Kashmirwala
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Source: CNN

Masimo is making waves with its latest offering, the Masimo Freedom. If the name sounds familiar, it’s because Masimo is the company that stirred the waters by getting the Apple Watch Series 9 and Apple Watch Ultra 2 banned due to a patent infringement lawsuit. Now, they’re back with a vengeance, presenting a smartwatch that promises what Apple can’t deliver.

A Pivot to the Consumer Scene

Masimo, traditionally a medical tech giant, seems to be taking a leap into the consumer-friendly gadget market. While their previous wearable, the Masimo W1, leaned heavily towards health-centric features, the Masimo Freedom marks a shift towards a more generalized smartwatch audience.

Apple will not be able to repair Apple Watches in the US due to the ban
Source: Andre News

The Masimo Freedom boasts a smart design with features like notifications, targeting a broader audience. However, it retains its health-focused roots, distinguishing itself from the Apple Watch. The prototype, showcased at CES 2024, revealed a round display with a unique navigation touchbar on the right side and a functional button for object selection—no Digital Crown or rotating bezel in sight.

Health Monitoring Superiority

Eugene Goldberg, Masimo’s president of consumer health, emphasized that the Freedom smartwatch aims to showcase the accuracy of their health-monitoring tech. The blood oxygen monitoring tech, claimed to be superior to competitors, factors in variables like motion, low perfusion, skin pigmentation, or compromised blood flow.

The Masimo Freedom goes beyond blood oxygen monitoring, offering a suite of health-tracking features, including hydration index, respiration rate, pulse rate variability, pulse rate, steps, and fall detection. With continuous monitoring every second, it could be a game-changer for older adults, providing real-time insights into vital signs.

Apple Watch Series 6 will measure blood oxygen levels | TechCrunch
Soource: Tech Crunch

The Road Ahead

While the Masimo Freedom is currently a prototype, slated for release later this year, its hefty price tag of $999 positions it as a niche product. The smartwatch features, according to The Verge, appear basic, and FDA approval for health features is pending. The legal battle with Apple adds another layer of intrigue to Masimo’s journey into the smartwatch market.

Masimo’s bold entry with the Freedom smartwatch challenges the status quo. As the industry eagerly anticipates its official release, only time will reveal if this health-centric device can carve its niche and rival the giants in the smartwatch arena.

Stay tuned to Brandsynario for more.

WhatsApp’s New ‘File-Sharing’ Leak Might Confuse You

By
Usman Kashmirwala
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WhatsApp
Source: NGmisr

WhatsApp is gearing up to introduce a wireless file-sharing feature that might leave users scratching their heads. While the messaging giant has been diligently rolling out new features, this particular addition could revolutionize the way we share files with those in close proximity.

The beta version (2.24.2.20) of WhatsApp for Android has given us a sneak peek into the upcoming feature. As per WABetaInfo’s observations, the file-sharing system operates on devices that are physically near each other. Both users must have the People Nearby screen open to initiate the file-sharing process. Notably, if users don’t have each other’s phone numbers, their devices won’t be visible to each other, ensuring a degree of privacy.

WhatsApp is working on its own wireless file sharing system - SamMobile
Source: Sam Mobile

Shake, Share, and Nostalgia

What sets this feature apart is the interactive element involved in sharing files. To initiate a sharing request, one of the two users looking to exchange files needs to open the People Nearby screen and give their device a good shake. The reminiscent action might trigger nostalgia for users who recall the popular 2011 file-sharing iPhone app, Bump.

The cherry on top is the purported file size support of up to 2GB. Although this feature is currently in its testing phase within WhatsApp. It could potentially be unleashed to users later in the year, promising a novel way to share large files seamlessly.

No Numbers, No Connection

However, it’s crucial to note that this wireless file-sharing method appears to be tailored for users exchanging files between Android devices and iPhones. In Android, Quick Share recently merged with Nearby Share, streamlining the process for users. Similarly, iOS users have long enjoyed the efficiency of AirDrop for file sharing.

While WhatsApp’s innovation is commendable, it remains to be seen whether this feature will gain widespread adoption. Users may find themselves sticking to the native file-sharing methods on their respective devices which are known for their ease of use and efficiency.

WhatsApp Blames You For Falling For Misinformation, But Can It Keep Brushing Things Under The Carpet? - News18
Source: News 18

Innovation Meets Familiarity

With the rapidly evolving world of messaging apps, WhatsApp’s venture into wireless file sharing adds an exciting layer to the user experience. Whether it becomes a game-changer or merely an intriguing addition, only time will tell. Until then, let’s brace ourselves for a future where a simple shake could mean sharing files effortlessly with those around us.

Stay tuned to Brandsynario for more.

Here Are 4 Benefits Of Being A Filer In Pakistan

By
Daniyal Haleem
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advantage of being a filer in Pakistan
Image Source: taxsharksindia.com

The most common question that arises in people’s minds after they think of becoming a filer is ‘Why?’ They tend to question the benefits of becoming a filer, or filing their tax return. Of course, when they are paying thousands and millions of rupees in tax every year, they ought to have some benefits too, especially in their day to day life. The people should not feel that their tax money is going to waste or that they made a mistake in becoming a filer.

Thus, we will take you through some of the top benefits of becoming a filer in Pakistan. Yes, there are certainly quite a few of them and you might want to avail them if you have long term plans in association with Pakistan, or even if you intend to work or move abroad.

1. Withholding Tax Adjustment

Filer status allows individuals to offset their WHT payments against their income tax liability. This means filers can claim WHT paid on vehicle or property transactions, reducing their overall income tax burden, a benefit not available to non-filers. Thus, a reduced tax burden is certainly something the citizens can avail. Who wouldn’t want to pay less tax or have a more reasonable tax deduction?

Withholding tax and benefit on filers
Image Source: brecorder.com

2. A Filer Purchasing Assets

Withholding tax (WHT) rates in Pakistan vary based on filer status, imposing nearly double rates for non-filers, especially noticeable when purchasing a car or immovable property. If one intends to purchase a car or a house on loan or directly, the taxation amount on a non-filer is quite heavy. They can become buried under simply the burden of tax if they do not file theirs and intend to purchase assets anyway.

3. Advance Tax For A Filer

Various advance taxes impact filers and non-filers differently. For instance, non-filers may face additional advance tax on electricity bills exceeding Rs. 25,000 and during the buying or selling of immovable property. These are the kinds of taxes that can be adjusted against the tax on salary of an individual if they have filed their return.

tax filing and other benefits to it
Image Source: zameen.com

4. Tax Credits And Other Allowances

Filers enjoy several avenues for tax reduction, including credits and allowances. Some examples include tax credits for investments in,

  • Voluntary Pension Schemes (VPS)
  • Charitable donations
  • Allowances for educational expenses if annual taxable salary is up to Rs. 1.5 million.

Thus, one can see that there certainly are benefits to becoming a filer in Pakistan. If you are looking for additional information on any of these benefits, you can always contact the FBR website, the Befiler website or have a tax lawyer explain to you how it all works.

Stay tuned for more from Brandsynario!

Samsung Clarifies AI Photo Editing on S24

By
Daniyal Haleem
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Samsung defending AI generated images
Image Source: bilkentnews.edu

AI is being integrated quite well into aspects of our every day lives, especially in handheld technology. That said, it is quite interesting to see that Samsung has integrated AI into its photo-editing mechanism as well. People are always looking forward to fresh innovations in technology and this is certainly one of them. We have heard of the generative fill feature in Adobe Photoshop but now it seems we are seeing AI-Driven photo editing on phones too!

Samsung’s latest Galaxy S24, unveiled at the Galaxy Unpacked event, introduces the Generative Edit feature, allowing users to artificially erase, recompose, and remaster parts of an image. This lets the user play quite a lot with the editing aspect of an image, allowing for a broader range to operate in. People are certainly going to find this as a highly appealing feature since AI Image generation is limitless in terms of creativity.

Image generation by AI and Samsung stance
Image Source: state.gov

Samsung Brings AI Forward

The Generative Edit feature aims to achieve photographic perfection and is accompanied by a watermark and metadata changes to indicate edits made using AI technology. Samsung’s Head of Customer Experience, Patrick Chomet, defended the ethical and necessity aspects of Generative Edit, addressing concerns about the potential misuse of the feature in altering the authenticity of photos. It does seem so that such a feature will make it to market in smartphones more and more over time, thus there is somewhat of a need of regulation.

According to the news, Samsung recognizes two consumer intentions,

  • Capturing accurate moments using AI for modifications and optimizations.
  • Creating new realities with generative AI tools, like those used on platforms like Instagram.
Image generation through smart editing
Image Source: zdnet.com

Addressing The Future Of AI

The company also stressed the importance of distinguishing between the real and the new, and Samsung is actively working with regulatory bodies to ensure users understand the difference while aligning with European regulations on AI. Thus, while there might be people who may not entirely agree with the ethical space around AI-driven imagery, the company certainly stands its ground.

‘There is no such thing as a real picture’ are the words that we can mention heard in the statement made by the respective head of Customer Experience. It also gives us more room to think of future applications of AI in technology, especially smartphones.

Stay tuned for more from Brandsynario!

Ayesha Omer Breaks Silence On Dating Shoaib Malik

By
Dr. Rida Qamar
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In a recent interview, Ayesha Omer recently shared her side of the story about dating rumors with Shoaib Malik just in time after the cricketer’s third marriage news took over social media.

The Backstory

A few years ago, a photoshoot featuring Shoaib Malik and Ayesha Omer went viral on social media in which the duo was caught posing in a pool in steamy pictures. The shoot which was done for an editorial magazine started all kinds of rumors about the duo’s romance on social media.

While it took some time for the fire to settle down, Omer in her recent interview shared how everything regarding the situation was made up. The development comes just in time after the news of the cricketer’s third marriage takes over social media.

Ayesha Omer’s Statement 

Recently while giving an interview to Iffat Omar, the actress and model shared the fake news that went viral about her on social media. While talking about getting her privacy invaded and getting her personal information and pictures leaked, Ayesha moved on to mention that social media even saw the news of my marriage to Shoaib Malik.

Read More: Shoaib Malik Ties The Knot With Actress Sana Javed

‘The worst has happened. So many of my private pictures have rotated on social media. The kind of rumors that have developed over time went as far as my marriage with Shoaib Malik. My family members and my distant relatives to date ask me and they think the news is true.’ She said.

‘I’m always surprised and I say ‘Are you serious?’ People who know me also know about my choice, my principles, and my values.’

What are your views on the whole of social media giving heed to baseless rumors? Let us know your view in the comments below.

Read More: Indian Film Critic Takes A Jibe At New Bollywood Movie Trailer

Stay tuned to Brandsynario for the latest news and updates.

Shadow Force Mode Takes Over PUBG Mobile Maps In Version 3.0 Update

By
Web Desk
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PUBG MOBILE’s new Version 3.0 Update will introduce:

  • Themed game modes: Shadow Force brings new mechanics and changes to popular urban areas across Erangel, Livik and Sanhok and a new Metro Royale map set across a snowy military base arrives
  • Additions and improvements to the World of Wonder, including new gameplay devices, templates, and interactive objects
  • The next Royale Pass Ace, featuring new outfits and upgradeable weapon alongside Cycle 6 Season 16 with new legendary items
  • An exciting partnership coming soon to the world of PUBG MOBILE
  • Valentine’s day features, including themed locations for romantic photo opportunities, and the return of the beloved two-seat bike

LONDON – [January 19th, 2023] – On January 8th, PUBG MOBILE, one of the world’s most popular mobile games, saw the release of its highly-anticipated Version 3.0 Update. From January 8th to March 11th, players will be able to face off in Shadow Force, a new themed game mode that takes over Erangel, Livik and Sanhok bringing a whole host of changes and new content.

Shadow Force introduces a powerful new melee weapon, the Shadow Blade. Players can harness its sword aura to hit additional nearby enemies with its slashes, use the Draw Slash skill to quickly move towards or away from combat and utilise its passive Assault Blade skill to momentarily block all incoming projectiles from the front. For longer distances, the new Skytether Hook will allow players to propel themselves through the air and quickly close the gap on unsuspecting enemies, or escape from tight situations in a flash. For players with a more tactical approach, the new Proxy Scout is an item that sends out a controllable dummy scout that players can use to disrupt enemies and gather information safely.

Several classic urban areas across the maps have been remade, such as Yasnaya Polyana, Prison, and Georgopol. New buildings have been introduced, and changes have been made to existing ones, offering players new traversal and looting experiences. Certain buildings will also feature Supply Warehouses and Camo Doors for players to discover, offering additional loot.

The Version 3.0 Update also brings a variety of improvements to the World of Wonder creative mode, including new customisation options, templates, interactive objects, and more. New gameplay devices have also been added, including a Virtual Projection Device that projects holograms of characters and a Humanoid Enemy Spawn Device for setting up humanoid PvE enemies.

Additionally, Arctic Base, the long awaited new Metro Royale map set around a snowy military fortress, is coming to the game on January 11th, featuring new challenging Tank and Commander enemies, a stealthy high-pressure air rifle, area destruction, zip line mechanics, and so much more!

The new Royale Pass Ace will be available from January 14th to March 16th. Players can complete RP missions to increase their rank, and receive rewards such as new custom colour outfits, an upgradeable melee weapon, the new scooter finish, and more. The new Season will also run in this period bringing new legendary items including the C6S16 Glasses, C6S16 Set, C6S16 Mask, C5S14 Cover and C6S16 – M24.

To celebrate the Lunar New Year, starting February 9th players will see Dragon’s Blessing replacing some air drops. These will not only have a lightning effect when spawned but may also contain a special Dragon’s Gift. For Valentine’s Day, a new and improved version of the beloved 2-Seat Bike is being added to the game alongside easter eggs, themed locations for romantic photo opportunities, and more.

An exciting collaboration with some friendly faces will be revealed very soon, alongside other brand new IP partnerships. Stay tuned for more information!

PUBG MOBILE’s Version 3.0 Update will be available on January 8th! Download and play the game for free on the App Store and Google Play Store.

Who Was Shoaib Malik’s First Wife And What Happened?

By
Dr. Rida Qamar
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The news of Shoaib Malik and Sana Javed’s marriage spread like wildfire on social media this weekend. The incident left social media in a frenzy given that Shoaib Malik’s and Sania Mirza’s divorce rumors weren’t addressed properly.

On Instagram, the cricketer celebrated his third marriage with Pakistani actor Sana Javed. Sharing his sentiments on social media, Malik posted photos from their wedding ceremony on Saturday, January 20, captioning the announcement with the words, “Alhamdullilah. And We created you in pairs.”

Soon after his post went viral, Tennis star Sania Mirza’s sister Anum Mirza took to social media to share their side of the story finally confirming speculations about the couple’s divorce. She further asked for privacy during this challenging time for her sister.

Shoaib Malik on the other hand has become the target of social media trolls after his third marriage with Sana Javed. While the audience has been rejoicing in his marriage with Sania Mirza sharing their disappointment with the event, Shoaib Malik’s first marriage has also come to the limelight.

Read More: Shoaib Malik Ties The Knot With Actress Sana Javed

Shoaib Malik’s First Wife 

Before marrying Sania Mirza, Shoaib Malik’s past stirred significant controversy when a woman named Ayesha Siddiqui, also known as Maha Siddiqui, asserted that the Pakistani cricketer was already married to her. The controversy unfolded as it was claimed that Shoaib intended to marry Sania without finalizing a divorce from his supposed first wife, Ayesha/Maha Siddiqui, who was a teacher from Hyderabad.

Read More: Indian Film Critic Takes A Jibe At New Bollywood Movie Trailer

Later, Ayesha reportedly filed a police complaint against Shoaib, accusing him of cheating, and disclosed their marriage in 2002, providing video clips as evidence. Initially seeking only a divorce, she eventually received INR 15 crore as alimony from Shoaib. Despite initial denials, Shoaib officially divorced Ayesha Siddiqui in April 2010, facilitated by 10 to 15 mediators who played a crucial role in the negotiations between the two parties before the divorce was finalized, just days before his marriage to Sania.

Stay tuned to Brandsynario for the latest news and updates.

Sarfaraz Ahmed Refutes Rumors Of Leaving Pakistan

By
Web Desk
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sarfaraz-ahmed-refutes-rumours-of-leaving-pakistan-wcl-retirement

Former Pakistan captain, Sarfaraz Ahmed, has vehemently denied recent rumours swirling around his alleged departure from Pakistan, clarifying his commitment to the nation.

In an exclusive interview with a local media channel, Sarfaraz addressed the speculative reports that suggested he was considering leaving the country over the uncertainty of his future in the national team.

“I can’t even think of leaving Pakistan. Confirm before running such fabricated news,” Sarfaraz asserted. Expressing his disappointment at the baseless claims, the 36-year-old cricketer stated, “Sad to see such news.”

Source: Facebook

Earlier reports had hinted at Sarfaraz feeling disheartened about the future of his cricketing career, possibly leading to a decision to relocate to London along with his wife and two children. However, sources close to the cricketer revealed that Sarfaraz Ahmed is currently in London with his family for their annual vacation.

Sarfaraz Ahmed was part of Pakistan’s recent Test squad during the Australia tour, where he featured in the Perth Test. However, he had a forgettable match, tallying just seven runs across two innings, resulting in him being dropped from the next two matches. Although team management backed the former captain despite his poor form, hinting at his selection in future Tests.

He made his comeback to the Test team in December 2022 during the home series against New Zealand, marking a grand comeback as he was adjudged player-of-the-series. Prior to that, Pakistan won the Champions Trophy in 2017 under the inspired leadership of Sarfaraz Ahmed.

Stay tuned to Brandsynario for the latest news and updates.

 

 

 

 

 

Hafeez Set to Reveal ‘Truth’ Behind Controversies During Recent Tours

By
Web Desk
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mohammad-hafeez-alleges-amir-imad-treating-t20-world-cup-as-franchise-league-

Mohammad Hafeez was appointed Pakistan’s Team Director after the ICC World Cup 2023 debacle, replacing Mickey Arthur, who was sent to the National Cricket Academy (NCA). Hafeez faced severe criticism over his strict rules and regulations, which did not sit well with players during the recent tours of Australia and New Zealand.

Furthermore, reports suggested that during the New Zealand tour, Mohammad Hafeez’s stringent approach caused discontent among the players. The discontent was caused due to the long team meetings led by Mohammad Hafeez, which became a point of contention.

Senior players, already burdened with the pressure of the game, are expressing frustration at what they perceive as a waste of time, disrupting the team’s environment. Beyond the management issues, senior players were also at loggerheads with Hafeez over the issuance of No Objection Certificates (NOCs) for BPL and ILT20, which they got later.

pakistan-players-hafeez-during-new-zealand-tour
Source: PCB

Hafeez is set to spill beans

Mohammad Hafeez is now set to address the nation in a press conference upon his return from New Zealand. The 43-year-old is expected to unravel the truth behind the recent string of defeats as well as controversies during the tours of Australia and New Zealand.

The presser, scheduled for January 26 in Lahore, promises to spill beans about the fines imposed on players, strategic changes, the adoption of a rotation policy, the cold war within the team and much more.

Source: PCB

Will this be the end of Hafeez’s tenure?

Hafeez’s stint as Team Director began with the Test series in Australia, witnessing Pakistan’s 3-0 whitewash Down Under and a 4-1 loss in the T20I series against New Zealand.

Rumours circulating in the local media hint at Hafeez’s journey with the team ending upon his arrival in the country. He initially had a contract with the team until December 15. However, upon his return to Pakistan, the PCB is expected not to extend his contract.

Adding to the unfolding drama, other coaches and officials recruited during the tenure of ex-Management Committee Chairman Zaka Ashraf are anticipated to submit their resignations.

Stay tuned to Brandsynario for the latest news and updates.

Why Did PCB Not Allow Mohammad Haris To Play BPL?

By
Web Desk
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why-pcb-did-not-allow-mohammad-haris-to-play-bpl

Pakistan’s dynamic wicketkeeper batter Mohammad Haris landed in Dhaka last week to partake in the ongoing Bangladesh Premier League (BPL) for Chattogram Challengers, however, he returned home without playing.

Reportedly, Haris sought a No-Objection Certificate (NOC) from the Pakistan Cricket Board (PCB) to participate in the BPL. Despite being advised by the PCB to proceed to Bangladesh, Haris, who had booked a flight for January 17, was informed that the NOC would be issued on January 18. Upon his arrival in Bangladesh, the PCB reportedly denied the NOC. Additionally, the PCB allegedly refused to cover the expenses for his return flight.

However, PCB, after recently granting NOCs to centrally contracted as well as non-contracted players to participate in the BPL and the International League T20 (ILT20), clarified their stance on Haris’s case as to why was he denied an NOC.

Why was Mohammad Haris denied NOC?

Haris, who had already represented B-Love Kandy and Surrey Jaguars in the Lanka Premier League and Global T20 Canada, respectively, during the July 2023 to July 2024 period, was denied an NOC because of PCB’s allowance for players to feature in two foreign franchise league tournaments within the specified season.

Expressing his disappointment, Haris thanked the Chattogram team management and the Bangladesh Cricket Board (BCB) for the opportunity. He revealed that he had arrived early to prepare for the tournament but was later informed that the NOC wouldn’t be issued. Regretfully, he announced his unavailability for the BPL, expressing hope to join the team in the following year.

Source: Cricinfo

This whole situation raised questions marks on PCB’s handling of players and miscommunication between the two sides. However, Usman Iqbal Wahla, director – of international cricket at the PCB, has opened up about the issue of NOCs.

“While avoiding a comment on an individual case we didn’t tell any player or his agent to book travel without a formal approval,” he said on X (formerly Twitter).

Stay tuned to Brandsynario for the latest news and updates.

 

 

 

 

 

 

 

 

 

Shoaib Malik Ties The Knot With Actress Sana Javed

By
Web Desk
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Pakistan cricket sensation Shoaib Malik tied the knot with renowned Pakistani actor Sana Javed amidst swirling speculation about his relationship with former Indian tennis star Sania Mirza. Both Shoaib and Sana shared glimpses of their wedding ceremony on Saturday, January 20, putting an end to the rumors that had gripped headlines.

The romantic saga between Shoaib Malik and Sana Javed sparked interest when the cricket star publicly wished the Pakistani actor on her birthday last year, sharing a photo of them together on his Instagram with the caption “Happy Birthday Buddy.”


Despite the previous rumors of separation from Sania Mirza, Shoaib Malik’s surprise wedding with Sana Javed surprised fans! The couple’s joyous celebration has captured the attention of cricket and entertainment enthusiasts alike.

Shoaib And  Sania Following Each Other Social Media

Despite Shoaib Malik’s recent announcement of his marriage to Pakistani actor Sana Javed, it appears that he and his ex-wife, Indian tennis star Sania Mirza, maintain a cordial relationship on social media.

The continuation of this online connection adds a layer of complexity to the narrative, prompting discussions on the evolving nature of modern relationships in the public eye. As Shoaib Malik embarks on a new chapter in his personal life, his social media interactions with Sania Mirza hint at a harmonious post-marital relationship or have they still not realized it amid the ongoing situation?

Stay tuned to Brandsynario for the latest news and updates.

Angry Foodies React To Biryani Momos

By
Dr. Rida Qamar
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A street vendor in Kolkata has undertaken a bold fusion experiment by introducing a mix of chicken biryani and momos.

This unique combination has triggered a notable reaction across the internet, with a considerable number of individuals expressing disapproval, viewing it as a departure from established culinary traditions.

The audacious blend of these two beloved dishes has not only sparked a vibrant online dialogue but also prompted food enthusiasts to engage in contemplation regarding the feasibility and appeal of such an unconventional pairing.

The video depicts the food blogger taking a bite of the biryani momo and enjoying the concoction in front of the camera.

Read More: 5 Best BBQ Spots To Go To In Karachi This Winter

The social media users shared their disregard for the iconic food items and here’s what they had to say.

Image source: Instagram
Image source: Instagram
Image source: Instagram

Beyond merely being a culinary curiosity, the phenomenon of Biryani Momo in Kolkata holds broader significance. It symbolizes the dynamic and boundary-pushing evolution of culinary trends in the contemporary era, characterized by the rapid dissemination of sensations through online platforms. The diverse responses on social media reflect the ongoing discourse surrounding unconventional food pairings and the evolving nature of gastronomic experimentation in the age of viral trends.

Read More: Zahid Nihari Cracks Global Top 100 Restaurants List!

Stay tuned to Brandsynario for the latest news and updates.

Explore The Diverse World of Ready To Wear Pieces At Ideas Pret

By
Dr. Rida Qamar
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Ideas Pret, a style beacon, offers a rich array of stitched dresses, Kurtis, and trousers for every taste. From intricate embroidery to sleek solids, each piece is a canvas for personal expression. Explore these ensembles on the Winter Sale, with a flat 50% off until January 31st, 2024. Now you can elevate your style with savings at Ideas Pret and upgrade your wardrobe.

Ideas Pret has a captivating collection of stitched dresses – The timeless A-line cut, with its classic silhouette, graces the collection, providing a flattering fit for various body types. Playful and charming flare dresses add a touch of whimsy, perfect for those who want to make a statement. For those leaning towards a more minimalist aesthetic, Ideas offers straight-cut designs that exude sophistication and simplicity.

Read More: Gul Ahmed Presents Exquisite Luxury Collection For Eid-ul-Adha

Ideas Categories 

The variety extends beyond just dresses, with Kurtis that capture the essence of diverse occasions. Ready-to-wear stitched dresses marry modernity with tradition, making them suitable for a range of events. Whether it’s a wedding ceremony or a casual brunch with friends, Ideas Pret ensures that each style enhances the overall impact, allowing individuals to effortlessly navigate the spectrum of occasions with style.

What sets Ideas Pret apart is the meticulous attention to detail in stitching, evident in every piece. From the intricate embroidery shirts to the precise tailoring of trousers, each garment reflects a commitment to craftsmanship. The result is a collection that not only meets but exceeds the expectations of fashion enthusiasts. From silk embroidered shirts to their extensive range of jacquard collections which offers a modern solution to festive wear, Ideas Pret is home to millions of girls redefining fashion one dress at a time.

One of the key advantages of choosing Ideas Pret is the convenience it offers. With ready-to-wear stitched dresses, there’s no need to rush to tailors for last-minute alterations. Ideas provide easy and anytime access to stylish outfits. While eliminating the stress of waiting and allowing individuals to embrace fashion with a seamless experience.

Stitched suits, Kurtis, and trousers from Ideas Pret effortlessly transition from day to night, providing versatile options for various occasions. The collection caters to the dynamic lifestyles of modern individuals, ensuring that they are impeccably dressed for every moment.

To make the experience even more enticing, Ideas is extending exclusive discounts on the exquisite range of stitched ensembles mentioned above. Now, you can effortlessly elevate your style while enjoying the allure of savings. Whether you’re drawn to the timeless A-line cut, the playful flare dresses, or the sleek minimalism of straight-cut designs, Ideas has something for every fashion enthusiast.

Let’s do a round-off of some of our favorite picks from the Ideas sale along with their discounts.

Our top favorite is this Tea Pink kurta with embroidered motives at 50% off for only Rs 1995. Style it for brunch or pair it with your statement accessories to add a bit of glam.

Image source: GulAhmed

Another favourite is the plum co-ord set to perfect for everyday wear only for Rs 3645 at 50% off.

Image source: GulAhmed

This earthy green jacquard co-ord set is another perfect fit for everyday casual looks only for Rs 3345 at 50% off.

Image source: GulAhmed

If you like traditional pieces in your wardrobe that can be worn at wedding events, this kathan silk embroidered shirt with raw silk trousers at 50% off is a budget-friendly price only for Rs 6157.

Image source: GulAhmed

This printed Khaddar suit is another best fit to pair for a day-to-night casual look.

Image source: GulAhmed

For bottoms, you can buy this straight-cut shalwar for only Rs 552. It’s definitely the absolute best pick for your daily wardrobe essentials.

Image source: GulAhmed

Read More: A Luxurious And Fashion-Forward Range Of Lawn Suits from Gul Ahmed This Summer

Shopping online at Ideas Pret is not just a transaction; it’s an exploration of self-expression and style. With a flat shipping rate of just PKR 99 across Pakistan, the convenience of receiving your fashion finds is as affordable as it is efficient. Worried about the fit or style? Fret not, as Ideas offers a worry-free exchange policy lasting 30 days, ensuring that you’re completely satisfied with your choices.

Stay tuned to Brandsynario for the latest news and updates.

Indian Film Critic Takes A Jibe At New Bollywood Movie Trailer

By
Dr. Rida Qamar
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Indian movie Fighter is set to hit the Hindi cinema but Indian critics and journalists have already deemed the movie a flop.

While the trailer of the fighter movie might be making rounds on social media as fans wait with anticipation, a hilarious yet brutal review of the trailer by Indian Journalist Kamaal R Khan is a testament to Indian patriotism which doesn’t extend beyond its hatred for Pakistan.

During the review, KRK mentioned Indian cinema’s audacity to destroy Pakistan not only in movies but also only bringing Pakistan into the mix despite having controversial relationships with China as well. Further mentioning the type of language and verbal abuse done in the movie towards Pakistan. He noted that this is the biggest reason why this movie is ready for a flop.

Kamaal, further shared his two cents on the Indian military and its comparison to the movie storyline. “Many times in Bollywood movies, they show a small group of officers destroying all of Pakistan. This makes people wonder why India spends so much money on defense and weapons if a couple of actors like Hrithik or Vidyut can handle the job every six months. It questions the need for such large military expenses.”

Take a look at his detailed review in the video below.

Read More: Netizens Question What Rabeeca Khan Is Doing In This Ad?

Several Pakistani celebrities voiced their dissatisfaction with the film’s explicit anti-Pakistan storyline related to the 2019 Pulwama attack. Simultaneously, it appears that a considerable number of Indians also find the bold statements and aggression in the movie unsettling.

The film features Anil Kapoor, Karan Singh Grover, Sanjeeda Sheikh, Akshay Oberoi, and Talat Aziz besides Hrithik Roshan and Deepika Padukone.

Read More: Pakistanis’ Heads Are Spinning After An Ad Goes Viral

Stay tuned to Brandsynario for the latest news and updates.

Cheezious Unveils New Corporate Headquarters in Islamabad, Reinforcing Commitment to Pakistan

By
Web Desk
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Cheezious, a prominent fast food brand has taken a significant stride in its journey by inaugurating its new corporate headquarters in the heart of Islamabad. This reflects the brand’s commitment to investing in Pakistan and marks another remarkable milestone in its evolution.

The decision to establish its corporate office in Islamabad is a testament to Cheezious’ belief in the growth potential of Pakistan. By investing in a central location, the brand aims to contribute to the economic development of the country. This move underscores Cheezious’ commitment to fostering long-term relationships with the Pakistani community and being an integral part of the nation’s progress.

Having come a long way since its inception, Cheezious views the opening of its new headquarters as a pivotal milestone in its journey. The brand has evolved over the years, adapting to changing consumer preferences and market dynamics. The inauguration of the corporate office symbolizes the resilience and determination to stay at the forefront of the industry.

Cheezious is not only dedicated to its customers but also prioritizes creating a conducive and motivating workplace for its employees. The brand continuously strives to enhance the work environment, understanding the importance of employee satisfaction in driving overall success. The new headquarters is designed to provide an improved workspace, fostering creativity and collaboration among the Cheezious team.

The Head of Marketing at Cheezious Zohaib Hassan emphasized the brand’s strong belief in reinvesting in Pakistan. This new corporate office is a tangible representation of Cheezious’ commitment to the well-being and growth of its employees. The Head of Marketing stated, “At Cheezious, we strongly believe in reinvesting in Pakistan, and this is another step in this direction. We want our family to work in a better space and feel motivated day in and day out. This is our way of spreading cheezy khushiyan to our work family.”

This strategic move reflects Cheezious’ commitment to providing a conducive work environment for its employees while contributing to the nation’s economic growth. As the brand continues to evolve, this milestone serves as a testament to Cheezious’ enduring presence and commitment to spreading joy – or, as they say, “cheezy khushiyan” – in every aspect of their operations.

TCL Honored with Over 40 Awards and Accolades for 115-inch TV and Other Innovative Products Across Categories at CES 2024

By
Web Desk
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Lahore, Pakistan, 18 January 2024 – TCL Electronics, a leading consumer electronics brand and the world’s top two TV brand, presented its leading portfolio of innovative technologies across multiple categories at the Consumer Electronics Show (CES 2024), including the 115-inch QM891G; world’s largest QD-Mini LED TV and one of the industry’s first smart connected mobile device entertainment solutions.

At the 2023-2024 Global Top Brands Awards Ceremony (GTB), organized by Asia Digital Group and European Digital Group, TCL secured six accolades across various categories. The world’s largest 115-inch QM891G QD-Mini LED TV earned the “Innovative Display Technology Gold Award of the Year,” highlighting TCL’s prowess in LED TV display technology. This 115-inch QD-Mini LED TV, features over 20,000 local dimming zones and a peak brightness of 5,000 nits. The company also introduced the QM7 and QM8 QD-Mini LED models, showcasing advanced backlight and processing technologies. The NXTPAPER 14 Pro tablet and RayNeo X2 Lite AR Glasses received the “Eye Protection Display Technology Innovation Award” and “AR Glasses Innovation Award of the Year” respectively.

In addition to GTB recognition, TCL was named “2023-2024 Global CE Brands Top 10,” “2023-2024 Global TV Brands Top 10,” and “2023-2024 Global CE Brands Top 50.” The TCL 40 NXTPAPER smartphone also secured a CES 2024 Innovation Award in the “Mobile Devices, Accessories & Apps” category. As the world’s first and one of the smartphones optimized for human eyes.

TCL also presented an industry-leading smart connected mobile device entertainment solution, integrating smartphones, tablets, smart glasses, and more. The expanded tablet portfolio, 50 Series smartphones, and NXTPAPER 3.0 technology demonstrated TCL’s focus on better visual health and an enhanced digital viewing experience.

Technological advancements for smarter living were showcased in TCL’s innovations like the FreshIN 2.0 Air Conditioner, window air conditioner with Matter protocol, and Free Built-in Series refrigerators with molecular preservation technology. The Eco Care Washer & Dryer Combo and One-Stop Residential Smart Energy System emphasized TCL’s commitment to eco-friendly living.

As part of the global #TCLGreen campaign, TCL highlighted its recycling and reuse initiatives. The company’s partnership with the NFL and collaboration with NFL Hall of Famer Charles Woodson demonstrated its dedication to inspiring greatness through consistent global partnerships and ESG initiatives.

In total, TCL received over 34 awards from international media, including “Best of CES 2024” honors. With a focus on sustainability, innovation, and global collaboration, TCL Electronics continues to lead the way as a globally leading technology company.

Infinix Shines as the Most Innovative Mobile Phone Brand at CES 2024

By
Web Desk
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(Left) Benjamin Jiang, CEO of Infinix, received the 2023-2024 Most Innovative Mobile Phone Brand Award (right) at CES 2024

Lahore, January 19, 2024 – Infinix, a trendy tech brand crafted for young consumers, was honoured with the prestigious “Most Innovative Mobile Phone Brand” at the 2023-2024 Global Top Brands Awards during the Consumer Electronics Show 2024 (CES), one of the world’s largest and most influential tech events in the consumer electronics industry. This esteemed accolade recognized Infinix’s exceptional contributions to mobile phone technology and its unwavering commitment to pushing the boundaries of innovation.

During the award ceremony, Benjamin Jiang, CEO of Infinix, emphasized the brand’s relentless dedication to innovation, stating, “Innovation is at the core of Infinix’s DNA. We consistently strive to meet the demands of today’s young consumers for innovation and practical solutions. Through collaborations with leading technology institutions and extensive research, our expert team has developed cutting-edge technologies that have brought us countless groundbreaking ideas.”

The Global Top Brands Award, established in 2006 by the International Data Group (IDG) and supported by the International Data Corporation (IDC), is a revered platform that recognizes industry advancements, fosters discussions, and offers valuable insights. Published annually through “CES Daily” and “TWICE,” it has firmly established itself as a leading authority in the consumer electronics sector. Guided by the theme of “Innovation Shaping a Digital Future”, this selection evaluates brands based on their industry popularity, global strategic layout, international market influence, and product innovation.

 

Infinix: A Rising Star in the Global Smartphone Market

Established in 2013, Infinix has rapidly gained popularity among young consumers worldwide. Its products are now available in over 70 countries and regions, including Africa, Latin America, the Middle East, South Asia, and Southeast Asia. According to IDC’s Worldwide Quarterly Mobile Phone Tracker, Infinix achieved the largest year-on-year growth in units among global smartphone brands in Q3 2023, securing a spot in the top 10 global smartphone brand rankings.

In recent years, Infinix has consistently surpassed expectations in the field of innovation, particularly in charging technologies. The introduction of the 180W Thunder Charge technology in the ZERO ULTRA smartphone made a remarkable impact in the industry. In 2023, Infinix unveiled its groundbreaking 260W wired and 110W wireless all-scenario fast charging technology, establishing itself as an industry leader in “All-Round FastCharge” solutions.

 

At Showstopper CES 2024, Infinix showcased three revolutionary technological breakthroughs:

 

  • Infinix E-Color Shift: The industry’s first customizable mobile phone back panel technology utilizing E Ink Prism™ 3 ePaper film material. This cutting-edge technology allows users to personalize their mobile phone panels and maintain vibrant colors without consuming power.

 

  • Infinix AirCharge: The industry’s first commercially viable magnetic resonance safe wireless charging technology. It enables users to charge their smart devices within a range of 0-20 centimeters without physical contact with charging pads, providing the freedom to use devices while charging.

 

  • Infinix Extreme-Temp Battery: The industry’s first battery technology capable of charging in extreme cold temperatures of -40 degrees Celsius. This groundbreaking innovation ensures normal battery operation and significantly improves charging speed even in extremely cold conditions.

Infinix’s recognition at CES 2024 cements its role as an industry leader in innovation, underscoring the brand’s multifaceted approach to exploring the potential of charging solutions in the realm of mobile technology.

For more information, please visit www.infinixmobility.com.

AI’s Spooky New Skill Copies Your Handwriting

By
Usman Kashmirwala
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AI Handwriting
Image Source: LinkedIn

In the infinite world of artificial intelligence, we’ve witnessed machines drafting letters, cracking jokes, and even offering legal advice, all in the realm of computerized text. Now, brace yourselves for the latest breakthrough: an AI that mimics human handwriting so convincingly that it might just make you question the authenticity of the written word.

AI can now copy your HANDWRITING - so, can you tell which of these was written by a robot? | Daily Mail Online
Source: Daily Mail

Developed by scientists at the Mohamed bin Zayed University of Artificial Intelligence (MBZUAI) in Abu Dhabi, the aptly named HWT (Handwriting Transformer) is rewriting the rules of what we thought AI could achieve. While previous attempts using generative adversarial networks (GANs) struggled to capture the intricacies of individual characters and ligatures, HWT employs vision transformers, a specialized type of neural network designed for computer vision tasks.

Human vs. AI Handwriting

In a recent study, participants were presented with samples of handwriting, with one column crafted by human hands and the other by HWT. The catch? They couldn’t tell which was which. If you guessed that the left column was AI-generated and the right column was human-written, you’re on the money. The AI’s ability to seamlessly imitate the handwriting styles of six different individuals astounded the participants, showcasing a level of realism unparalleled in the realm of AI-generated text.

Preferred 81% of the Time

What sets HWT apart from its predecessors? According to the study, when pitted against other handwriting generation technologies like GANwriting and Davis et al (2020), HWT emerged as the crowd favorite, securing an 81% preference rate among participants. The ‘handwriting’ produced by HWT not only looked more realistic but also left the human eye unable to distinguish between the genuine and the mimicked.

Meet Hemingway: The Artificial Intelligence Robot That Can Copy Your Handwriting
Source: Forbes

Vision Transformers Redefine AI Handwriting

While GANs struggled with the intricacies of character formation and ligatures, vision transformers demonstrated their prowess in understanding the nuanced connections within an image. By utilizing this innovative approach, HWT has taken a giant leap forward in the quest to replicate human handwriting with unprecedented accuracy.

As we marvel at this new frontier of AI capabilities, questions naturally arise regarding the potential misuse of such technology. With the ability to generate handwriting so realistic, concerns about fraud and the creation of fake documents are at the forefront. As AI continues to blur the lines between the artificial and the authentic, the challenges and ethical considerations accompanying these advancements become ever more pressing.

Stay tuned to Brandsynario for more.

Rising costs amidst global economic shifts is top concern for 58% of SMEs as they also face workforce challenges

By
Web Desk
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Lahore – January 18, 2024 New research from ACCA (the Association of Chartered Certified Accountants) highlights the pressing challenges and strategic innovation opportunities for small and medium-sized enterprises (SMEs).

The study, SMEs: Business challenges and strategic innovation opportunities, reveals three main challenges: escalating costs, workforce and talent management, and the evolving ESG (Environmental, Social, and Governance) reporting agenda.

The SME sector serves as the backbone of Pakistan’s economy, with over 5 million SMEs operating across the country in both formal and informal sectors, engaging in diverse activities from manufacturing and trade to services. Comprising about 90 percent of exclusive private businesses, the sector provides employment to 30 percent of the total workforce, contributing an estimated 40 percent to the annual GDP and 25 percent to the annual exports (with IT & ITES among major exports).

Head of ACCA Pakistan, Assad Hameed Khan, says “Despite playing a vital role in economic growth and poverty reduction, the SME sector faces numerous constraints that impede its optimal potential.

“Professional accountants are in a unique position to make real, impactful changes and be at the centre of sustainable development. Practising members can have a positive effect not only to their own businesses but also on the SME clients they support. From making business decisions to measuring environmental and social impact, the skills, judgment and approach of professional accountants play a vital part in this effort. Accountants’ rounded, data-informed, ethical approach, along with their breadth of view, means that they have a pivotal role,” he added.

The report emphasises the need for tailored strategies that can help SMEs navigate the evolving business landscape successfully, including embracing innovation, optimising resource management, and staying ahead of regulatory changes.

Key findings include:

Cost pressures and the economy: SMEs face significant increases in utility prices and supplies, with 58% of businesses highlighting higher costs as their top concern. A quarter of respondents said utility prices had surged by over 20%. This significant challenge underscores the need for effective cost management and innovative financial strategies.

Workforce and talent management: The study reveals a notable rise in job vacancies and challenges in filling specific roles. Increased job vacancies for professional workers were reported by 31% of businesses, and 14% were unable to find suitable candidates for clerical workers, technicians, and service and sales workers. This calls for a renewed focus on talent acquisition, skill development, and retention strategies.

SMEs and the ESG agenda: Nearly 50% of SMEs are now required to provide ESG information, highlighting the growing importance of sustainable practices. However, the report identifies a gap in the ability to generate and manage this data, presenting both a challenge and an opportunity for SMEs.

“In these testing times, SMEs must pivot towards innovative strategies to navigate the complexities of cost pressures, talent retention, and sustainable practices. Our research not only identifies the critical hurdles but also offers a roadmap for SMEs to emerge stronger and more agile,” Assad says.

The roadmap recommends the adoption of digital technologies, enabling SMEs to streamline operations, reduce costs, and enhance productivity. It also emphasises the importance of embracing sustainable practices, not only as a regulatory compliance measure but also as a strategic move to attract new business and customers.

It also encourages SMEs to develop and retain top talent through continuous learning and development opportunities.

In this rapidly evolving landscape, the role of accountants, especially those in small and medium-sized practices (SMPs) can be pivotal. Accountants are not just financial stewards but strategic advisers who can guide SMEs through complex challenges such as managing rising operational costs, navigating new regulatory requirements, and implementing effective ESG practices. Their expertise in financial management and strategic planning is crucial for SMEs to optimise resources, identify cost-saving opportunities, and ensure compliance with evolving regulations.

To access the full report please visit https://bit.ly/3NU1uKU

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