On Tuesday, June 20, 2023, in Islamabad DW Discount World, a company that serves more than 13 million customers from Pakistan’s top banks, insurance companies, pharmaceutical companies, financial institutions, and corporate entities signed an agreement with Telenor Microfinance Bank (Easypaisa), the country’s first scheduled microfinance institution created to function as a fintech.

The partnership between DW and Easypaisa is a ground-breaking step towards accommodating the substantial Easypaisa client base, and this strategic relationship may be described as a significant step towards bolstering the Pakistani digital payment platform.

The MoU was signed by Mr. Sultan Richard, Chairman & CEO; of Discount World, and Mr. Farhan Hassan, Head of Easypaisa, in the presence of senior officials from both organizations.

Speaking at the signing ceremony, Mr. Sultan Richard, Chairman & CEO of DW, said, “We are delighted to partner with Pakistan’s leading digital payment platform, and while DW remains at the forefront of providing convenience to the customers of various institutes in Pakistan, today’s strategic alliance with Easypaisa is yet another step forward in this direction. This alliance will enable to provide added benefits to the large customer base of Easypaisa.”

“We are confident that this partnership will play an instrumental role in our reach and confidence in the market,” added Sultan Richard.

The MoU signing ceremony was followed by a networking session where the senior officials from both organizations discussed the details of collaboration and exchanged ideas for future projects.

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