7 Beauty Trends that took Pakistan by Storm in 2018
With 2019 just around the corner, it’s time to relive the most popular beauty trends of 2018 to glam ourselves up for a new...
9 Mineral Water Brands in Pakistan Declared Unfit for Consumption
According to a new report generated by Pakistan Standards and Quality Control Authority (PSQCA), 9 mineral water brands in Pakistan have been declared as unfit...
Keto: The Diet You Have Been Waiting For
Everyone seems to be going gaga over the ketogenic or as you may call it the "keto" diet.
Those who are a fan of the...
Here’s How You Will be Able to Try On Makeup via Facebook
L'Oréal is teaming up with Facebook to bring augmented reality makeup experiences to the masses.
The global cosmetics giant is joining forces with the social...
New Study Shows How Dehydration Impairs Cognitive Performance
A new US review has revealed how dehydration can affect cognitive function, with just a couple of hours of vigorous activity in the summer...
Procter & Gamble Adds First Aid Beauty to Portfolio
Cult skincare brand First Aid Beauty has been snapped up by Procter & Gamble.
The corporation, which counts Olay, Aussie, Herbal Essences and SK-II as...
Kim Kardashian And Daughter Front Fendi Campaign
Italian fashion house Fendi has recruited Kris Jenner, Kim Kardashian and her daughter, North West, for the latest installment in its "#MeAndMyPeekaboo" campaign, Women's...
Paris Hilton Unveils New Skincare Line
Paris Hilton is on a roll. Weeks after unveiling her summer fashion collaboration with Boohoo.com, the socialite and DJ is turning her hand to...
Lush Launches Debut Foundation Range That Promises To Help Save The Planet As Well...
Natural beauty brand Lush Cosmetics has established itself as a go-to for fizzy bath bombs and plant-based shower gels -- but now the label...
Tarte Introduces Sister Brand, ‘Awake’!
Tarte Cosmetics is known for its mermaid-inspired, cruelty-free makeup treasures, but recently, the brand has been hard at work on a different project altogether:...
Nabila Takes IIFA 2018 By Storm!
One of the most popular beauty salons in Pakistan, Nabila Salon recently accomplished a major feat by becoming the official makeup and hair stylist...
5 Ways to Scrub up, Microbead-free
Earlier this week, new laws regarding banning the sale of microbeads came into force in England and Scotland, with Wales also voting to ban...
Chrissy Teigen and Becca Cosmetics Tease Shimmery Collaboration
Chrissy Teigen is back in the beauty game.
The model and TV presenter has taken to Instagram to tease her 18 million followers with the...
Revlon Launching New Makeup Brand, ‘Flesh’
Revlon is upping its beauty game with the launch of a new prestige makeup brand.
The cosmetics giant is preparing to launch "Flesh," a prestige...
Kim Kardashian Unveils Nude Lipstick Line
She has already dropped multiple new makeup collections this year, but Kim Kardashian has time for one more before the summer.
The beauty entrepreneur has...
Smoking Causing Millions Of Heart Attacks, Strokes: WHO
While the link between smoking and a range of cancers is well known, the World Health Organization warned Thursday there was too little awareness...
AI Better At Finding Skin Cancer Than Doctors: Study
A computer was better than human dermatologists at detecting skin cancer in a study that pitted human against machine in the quest for better,...
Extra Weight May Boost Patient Survival: Study
Obese hospital patients are more likely to survive an infectious disease than people of normal weight, according to research that pointed Friday to seemingly...
Exercising 4-5 Days a Week Slows Down Heart Aging: Study
New US research has suggested that to slow down heart aging, exercising four to five days a week for life is ideal.
Carried out by...
Rihanna Expands ‘Beach, Please’ Beauty Collection For Summer
Rihanna has lifted the lid on her upcoming summer beauty launch.
The superstar sent fans into a spin earlier this month when she filmed a...