hsy #CastMeHSY

Pakistan’s iconic fashion force HSY has launched a nationwide campaign to recruit new male and female models through #CastMeHSY.

The interactive campaign gives aspiring models an opportunity to be part of Pakistan’s fashion industry with a campaign that includes a chance to be featured in a HSY photo shoot and to walk the ramp for HSY in Lahore.

The new campaign kick-starts 29th July 2015 and is being done in collaboration with Sunday Times with the photo-shoot set to appear on the cover of the magazine. The last day for submission for #CastMeHSY is 12th August 2015.


All models have to do is to upload and tag a full length photo of themselves with Instagram and/or Twitter and hashtag it #CastMeHSY for a chance to star in an HSY fashion shoot and be a part of his ramp show at PFDC L’Oreal Bridal Week Show in September 2015.

The height requirements for female models is 5’7″ and that for male models is 6′.