After getting a shorter names and a cooler logo, Karachi Electric (KE) is back again with its latest digital marketing initiative to convince Karachiite to save electricity and end the long spells of load shedding. 

I Power Karachi, conceptualized by KE’s recently appointed digital and social media agency Synchronize Media requires Karachiites to register their pledge in order to conserve electricity online. Beginning from today, the campaign will last for two months.

The campaign includes a microsite, social media campaign and some really interesting information that can help public in saving electricity without many efforts.

Whether this initiative would actually drill some sense into us is yet to be seen but for now, here are some DID YOU KNOW facts that will shock you for today: