Home Blog Page 2

Pakistan Champions Owner Fires Back at PCB’s Blanket Ban

By
Web Desk
-
pakistan-champions-unveil-fiery-new-jersey-ahead-of-wcl-2025

After a chaotic and controversy-filled second edition of the World Championship of Legends (WCL), the aftermath is beginning to spill out into the media.

On one side, you have the Pakistan Cricket Board (PCB), fuming over what it deems as “politically motivated behaviour” from WCL organisers. On the other hand, you’ve got Kamil Khan, owner of the Pakistan Champions franchise, standing firm and unapologetic.

And now, with the PCB announcing a blanket ban on the use of Pakistan’s name in future WCL events, it’s fair to say things have officially escalated.

PCB’s Blanket Ban Sparks Backlash

The drama took centre stage during the 79th meeting of the PCB’s Board of Governors. Following the refusal of the India Champions to play two matches, a group stage fixture and a semi-final, against their arch-rivals, the Pakistan Champions, the board voiced strong disapproval of how the organisers handled it all.

With India pulling out of both games citing “political tensions,” Pakistan were handed one shared point in the league match and then a walkover in the semi-final.

Despite making it to the final, the Pakistan Champions fell short yet again, losing to the South Africa Champions and finishing as runners-up for the second straight time. But what followed after the final has dominated headlines even more.

The PCB announced that Pakistan will no longer take part in WCL events and, more significantly, franchises will not be allowed to use the country’s name moving forward.

“Pakistan Is Our Pride, Not a Trademark”

Speaking to the media in Birmingham, Pakistan Champions owner Kamil Khan didn’t hold back.

“This is our own team. I own it. It’s a private league,” he clarified. “PCB does not own the team. There are so many private leagues around the world. No one can stop us from naming our team after our country. Pakistan is our pride.”

And according to him, everything about Pakistan Champions’ participation was done by the book.

“In fact, we also met with Chairman Mohsin Naqvi, who was supportive and helpful. I’m thankful to him for backing Pakistan Champions,” he revealed. “We took NOCs from the PCB for all the players.”

Did the PCB Overreact?

Kamil also highlighted that there was no breach of branding, no misuse of logos, and no violation of protocol. “We didn’t use PCB’s logo or any of their branding, only their players, and that too after securing official clearance,” he said.

He believes the decision to ban the franchise from using the name “Pakistan Champions” is based on a misinterpretation of intent. The team wasn’t masquerading as a national team; rather, it was a privately-owned team playing under a name that resonated with fans.

What Happens Next?

While Kamil Khan is confident that his team will continue to participate, name intact, the PCB’s stance may make things complicated. Without access to PCB-contracted players or official clearance, future editions could see the squad weakened or heavily altered.

But Khan seems determined.

“Just like the first season, Pakistan Champions performed really well in the second season too,” he said. “One bad day doesn’t make a team bad. Losing one final doesn’t mean the Pakistan Champions is over.”

Stay tuned to Brandsynario for the latest news and updates.

Usama Mir Calls Out PCB’s NOC ‘Double Standards’

By
Web Desk
-
Usama Mir Signs Long-Term Deal With Worcestershire

Pakistan leg-spinner Usama Mir, known for his versatility and work ethic, has come forward to call out what he believes are “double standards” in how the Pakistan Cricket Board (PCB) handles No-Objection Certificates (NOCs) for its centrally contracted players.

In a recent appearance on a local sports platform, Mir didn’t mince his words. He laid bare his frustration over how, despite not being part of the national team setup and having no domestic cricket commitments, he was denied the green light to play for Worcestershire Rapids in the 2024 T20 Blast.

A Contract Signed But…

Let’s rewind a bit. Worcestershire had announced recently that Usama Mir had signed a three-year deal with them. The leggie will represent the club as an overseas player in 2026, and then, under residency rules, qualify as a local player for the following two seasons.

A rare and valuable opportunity for a Pakistani cricketer, and something the club described as part of their “long-term strategic planning.”

This isn’t Mir’s first rodeo with Worcestershire either. He had a successful 2023 stint, topping both the batting and bowling averages. But in 2024, his return was halted due to “paperwork issues.”

“Why Can’t I Get a Third?”

Usama Mir explained that when he asked PCB officials why his NOC was withheld, he was told he’d already taken two NOCs for the Hundred and the BBL, which was the maximum allowed under the terms of his central contract.

He argued that his contract was signed after his participation in the Hundred, yet the PCB applied the agreement retroactively from 1 July 2023. Even more infuriating, Mir was told that another player had been allowed three NOCs.

When he pushed for an explanation, the reply was baffling: “The chairman was different back then.” His response summed it up perfectly: “If the chairman was different, does that mean the contract I signed also changed?”

“A Cricketer’s Job Is to Play Cricket”

Usama Mir was dropped from the national team. There were no domestic matches scheduled. He wasn’t part of any ongoing tour. Yet, he was stopped from playing cricket.

He pointed out that his deal with Worcestershire had a “special NOC clause,” meant to cover such situations when a player is free and available. But the PCB, despite having no use for him at the time, denied his application.

This wasn’t about skipping national duty. In fact, Mir’s stint in the BBL was cut short when he was recalled for the New Zealand T20Is. He showed up when required. And yet, when he needed support, it wasn’t there.

Cricketers Deserve Better

Usama Mir’s case raises an important question: Where’s the consistency? If rules are rules, then they must apply to everyone equally, regardless of who’s in charge. Changing interpretations, unclear communication, and retroactive enforcement of clauses only breed distrust and resentment.

For a player like Mir, who’s worked hard to build a career across formats and countries, this isn’t just disappointing, it’s damaging. The PCB has every right to manage workload and prioritise national duty. But it must also protect its players’ interests and give them fair opportunities, especially when they’re out of contention for the national side.

Stay tuned to Brandsynario for the latest news and updates.

Dubai Gears Up for Biggest-Ever Pakistan Independence Day Show

By
Maham Hussain
-
dubai-gears-up-for-biggest-ever-pakistan-independence-day-show

Dubai will celebrate Pakistan’s 78th Independence Day with a huge event on Sunday, 10 August 2025. Pakistan Association Dubai has partnered with Emirates Loves Pakistan for this occasion. They have titled the celebration Jashn-e-Azaadi Pakistan 2025.

The event will take place at the Dubai Exhibition Centre, Expo City. It will span South Halls 1, 2, and 3, and run from 11:00 am to 11:00 pm. Therefore, guests can enjoy a full 12-hour celebration in one place.

Notably, more than 40,000 people are expected to attend. Pakistani expats and others from various backgrounds will come together. As a result, the event will reflect unity and shared celebration.

Moreover, entry is completely free and open to all. Organisers encourage everyone to attend and enjoy. According to them, it reflects “Pakistan’s cultural pride and community spirit in the heart of Dubai.”

The 12-hour program includes parades, music, and awards. In particular, the Pakistan Awards Ceremony will recognise exceptional individuals. Sheikh Nahyan bin Mubarak Al Nahyan will present the honours. He currently serves as UAE’s Minister of Tolerance and Coexistence. His presence will add both value and visibility to the event. Thus, the awards will gain special importance.

In addition, top performers will entertain the crowd throughout the day. Sahir Ali Bagga, Natasha Baig, and Yousuf Bashir Qureshi will headline the show. Actor Humayun Saeed and cricketer Sana Mir will also join.

Besides music and performances, the event showcases cultural richness. Guests will enjoy folk music, art displays, and regional traditions. Likewise, children will have games and creative zones.

Food lovers can explore the large food court serving traditional cuisine. They can taste dishes like biryani, nihari, and kebabs. Furthermore, a marketplace will promote SMEs and handmade products.

Visitors can arrive easily by Dubai Metro or car. Free shuttle buses will run from the Expo City parking. Additionally, online pre-registration will speed up gate entry.

Overall, guests can expect a vibrant display of heritage and unity. The event also includes giveaways, lucky draws, and educational games. Without a doubt, it offers a full day of festive joy

Stay tuned to Brandsynario for latest news and updates

Pakistan’s Arsalan Ash Bags Sixth EVO Tekken Title in LA

By
Areeb Asif
-
pakistans-arsalan-ash-bags-sixth-evo-tekken-title-in-la

Pakistani gamer Arslan “Ash” Siddique bagged his sixth Evolution Championship Series (EVO) title after winning the EVO 2025 fighting game tournament in Las Vegas on Monday.

Representing Twisted Minds, the Pakistani esports star delivered a dominant performance to win the Tekken 8 Grand Final, defeating fellow countryman Atif Butt.

Arslan Siddique, The GOAT of Tekken

Held at the Las Vegas Convention Centre from August 1–3, the event showcased over 2,500 players from around the world as part of the Tekken World Tour and Esports World Cup qualifiers.

In a showdown of national pride, Ash faced off against fellow Pakistani pro Atif “Butt” Butt in the Grand Final. Atif was also a former member of the team founded by Ash himself.

Atif had fought his way back from the lower bracket, while Arslan advanced through the upper bracket. The match reset after Atif won the first set, but Ash rallied back with a decisive 3–1 comeback, earning the championship title. Alongside the championship, Arslan earned $12,000 and 800 tour points.

Ash used Anna Williams, later switching to Nina after Anna failed to work against Atif’s mirror Anna match. EVO posted the winning moment on X with Ash using Nina Williams and Butt using Anna Williams, characters from the Tekken fighting game franchise who are sisters, terming it “greatness on another level”.

This is not the first time Arslan has won the EVO game field. In fact, the victory marks his 6th win, making him the ultimate GOAT of Tekken.

Arslan first made waves by winning EVO Japan and the US editions in 2019. has consistently dominated the Tekken scene, capturing titles at EVO Japan 2023 and EVO 2024 before this latest triumph.

His consistent dominance makes him one of the only players to achieve six EVO championships within a single game franchise.

With this win, he joins a rare elite group of EVO legends who have captured six or more titles, putting him alongside icons such as Infiltration and Daigo Umehara.

Ash himself said in a post on Instagram: “Six EVO titles. What started as a kid grinding in gaming arcades became something I never imagined. Thank you to everyone who believed in me. This is for Pakistan.”

 

View this post on Instagram

 

A post shared by Arslan Ash (@arslan.ash)

The E-Sports Potential of Pakistan

EVO, one of the world’s most prestigious fighting game tournaments, hailed the moment as “greatness on another level”, giving a nod to Arslan’s consistency and Pakistan’s dominance in the global Tekken scene.

Ash’s victory reflects Pakistan’s meteoric rise in competitive Tekken. In 2023, a Pakistani team ended South Korea’s long-standing reign by winning the Tekken Nations Cup in Seoul.

With Atif Butt also excelling internationally, Pakistan now boasts two world-class players spearheading its golden era of e-sports, leaving the rest of the world to struggle while it tries to catch up.

Stay tuned to Brandsynario for the latest news and updates

Pakistan Stands Firm With Kashmiris On Youm-e-Istehsal

By
Maham Hussain
-
pakistan-stands-firm-with-kashmiris-on-youm-e-istehsal

Pakistan’s civil and military leadership condemn India’s illegal occupation of Jammu and Kashmir as the nation observes Youm-e-Istehsal. It marks six years since India revoked Article 370 and divided the region into two union territories.

Prime Minister Shehbaz Sharif reiterated that the resolution of the Jammu and Kashmir dispute remains a core element of Pakistan’s foreign policy. He urged the international community to intervene, halt India’s human rights abuses, and reverse its illegal actions of August 5, 2019. “We reaffirm the unwavering solidarity of the Pakistani people with our Kashmiri sisters and brothers,” the prime minister stated.

In addition, he strongly criticised India’s efforts to alter the region’s demographics and political structure. These changes, he said, defy international law and go against UN Security Council resolutions. According to him, Youm-e-Istehsal is a reminder of India’s rejection of peace and reliance on brutality.

He further warned that India’s occupation strategy increases regional instability. Therefore, it relies on long-standing state terrorism and repression. “The brave Kashmiri people have endured this brutality with incredible dignity,” Shehbaz noted.

Moreover, the prime minister saluted the Kashmiri people’s resilience and sacrifice. He emphasised that attempts to silence their legitimate leadership have failed. “The imprisonment of Kashmiri leaders and activists, including Shabbir Ahmed Shah, Muhammad Yasin Malik and Masarrat Alam Bhatt, will never dim the resolve of our Kashmiri sisters and brothers,” he added.

President Asif Ali Zardari, in his message, emphasised the urgent need for a peaceful settlement. He stated that this must be based on relevant UN resolutions and the Kashmiri people’s aspirations. According to him, the sixth anniversary of India’s unlawful move remains a grim reminder of its intent to suppress Kashmiri identity.

He explained that India’s 2019 action removed IIOJK’s special status to alter its disputed nature. Additionally, it sought to weaken the Kashmiris’ right to self-determination. “India scrapped the special status of IIOJK and bifurcated it into two so-called ‘Union Territories,” Zardari said.

Furthermore, he highlighted various measures India used to change Kashmir’s demography. These include manipulating electoral constituencies, issuing domicile certificates to outsiders, and allowing non-Kashmiris voting rights. New laws on property and land ownership were also introduced.

He added that more power has been shifted to the Indian-appointed Lieutenant Governor. Consequently, this move undermines local governance. According to him, such steps only deepen the political crisis in the occupied territory.

Meanwhile, the armed forces also released a joint statement via ISPR. Field Marshal Syed Asim Munir, along with the chiefs of the Navy and Air Force, reaffirmed support for Kashmiris’ right to self-determination. They declared that this right is enshrined in international law and UN resolutions.

“The continued illegal occupation of IIOJK by Indian security forces, characterised by an unrelenting military siege, systemic human rights violations, and demographic engineering, constitutes a grave breach of international norms,” the statement read. It also warned that India’s actions and aggressive stance increase instability and suffering.

Therefore, the military leadership stressed that peace in South Asia remains impossible without resolving the Kashmir dispute. They paid tribute to the martyrs of IIOJK and assured continued support. “We stand shoulder to shoulder with the Kashmiri people,” the statement concluded.

Stay tuned to Brandsynario for the latest news and updates.

Comedian Matt Rife is Now the Official Owner of the Annabelle Doll!

By
Areeb Asif
-
comedian-matt-rife-is-now-the-official-owner-of-the-annabelle-doll

Matte Rife, you may know him as a stand-up comedian, but now I know him as the guy who did the unthinkable. The comedian recently announced on social media that, along with his friend, YouTube creator Elton Castee, he has “officially purchased” the home and museum of Ed and Lorraine Warren.

This includes the famed paranormal investigators’ “entire haunted collection” and even the infamous Annabelle doll. Yes, you read that right. The Annabelle doll that escaped due to people’s carelessness now has a “legal guardian.”

The announcement comes after Annabelle’s previous guardian, Dan Rivera, died of natural causes last month. Before that, the doll was in the care of Ed and Lorrrain. Ed Warren died at the age of 79 in 2006, and Lorraine passed away at 92 in 2019.

The Purchase of the Occult Museum and Annabelle Doll

On Friday, Aug. 1, the comedian announced this insane purchase. Rife confirmed the news on Instagram too, stating: “I have officially purchased Ed and Lorraine Warren’s home and Occult Museum, including being the legal guardian for at least the next five years of the entire haunted collection, including THE ANNABELLE DOLL, with my good friend @eltoncastee!!”

In a TikTok video, Rife sat down to explain his “super random” purchase of the Monroe, Conn., home and museum, called the Warrens’ Occult Museum, as well as the collection of haunted artefacts that have been fodder for modern horror hits like Annabelle and the Conjuring films.

“This might be the most important and prominent piece of paranormal history in the world. Ed and Lorraine Warren took demonology, ghost hunting and paranormal investigating, and made it mainstream,” Rife said in the TikTok. “I know a lot of you guys don’t know [what] any of this means whatsoever, but if you follow ghost stuff, this is about as big as it gets.”

 

The house is located in Monroe, Connecticut, and it used to be where the Warrens kept hundreds of haunted items, including the real Annabelle doll. Now, Matt and Elton have taken over the property and will be responsible for taking care of the entire haunted collection for at least five years.

 

View this post on Instagram

 

A post shared by Matt Rife (@mattrife)

Does He Own the Doll Now?

While Matt Rife doesn’t technically “own” the Annabelle doll (because it’s part of a historical and paranormal collection), he is responsible for its care and safekeeping. Think of it like being a museum curator.

“I must go on record and say we do not legally own the items, but we are the legal guardians and caretakers of the items for at least the next five years,” Rife said in his own words.

Annabelle still sits locked inside her famous glass case with a sign that reads:
“Warning: Positively Do Not Open.” So no, Matt is not taking her on tour or letting her out anytime soon (thankfully).

However, they can do something a lot more significant (and spookier) now. Matt and Elton plan to reopen the Warren museum to the public, offering ghost tours and maybe even overnight stays for those brave enough. But first, they have to fix some legal and safety issues before opening the doors.

They say that their goal is to honour the history of the artefacts and let people experience the legends that have fascinated horror fans for decades.

Rife also revealed that he and Castee have been in the Annabelle doll’s presence, sharing a photo of the pair with the horror icon, a real antique Raggedy Ann doll supposedly possessed by an inhuman spirit.

Stay tuned to Brandsynario for latest news and updates

Pakistani origin startup Myco takes highest global win of PKR 420 Million from Tim Draper’s global startup reality show in Investment & Saas Business with the support of PakLaunch

By
Maham Hussain
-
pakistani-origin-startup-myco-takes-highest-global-win-of-pkr-420-million-from-tim-drapers-global-startup-reality-show-in-investment-saas-business-with-the-support-of-paklaunch

In a historic leap for Pakistan’s digital economy, Myco, the fastest-growing video streaming platform in the country, has made global headlines by winning the grand finale of Meet the Drapers, a global startup reality show in Silicon Valley that featured over 2,000 startups around the World. Myco announced that after the due diligence process that followed the finale, they have now secured an investment and a SaaS business deal of PKR 42 crores (~USD 1.5 million) which was the highest for Season 9.

This was the first time a Pakistani origin startup reached the finale of Tim’s venture reality show “Meet the Drapers” and came out amongst the winners of season 9, placing Pakistan on the global startup map with renewed confidence and visibility. The outcome was amplified this week as Tim Draper assigned a significant SaaS service contract of $1 Million in addition to the investment of $500,000 received recently post due diligence thus making myco the number one startup from the finale in terms of net outcome achieved.

It all stated as an initiative by Paklaunch whereby the founder of PakLaunch “Aly Fahd” convinced Tim Draper to include an episode on Pakistani startups in October 2024 which was the first time Pakistan was included in the globally famed competition. Two Pakistani startups progressed through the televised competition all the way to the semi final and myco was the only Pakistani startup invited to the grand finale as the most voted global startup being an audience favorite. The finale was recorded in April 2025 in California after which an extensive due diligence exercise was conducted with myco finally receiving the investment and the SaaS business deal in July 2025.

A Vote of Confidence from Silicon Valley’s Boldest Visionary

Tim Draper, a third-generation venture capitalist, is known for his early bets on companies like Tesla, SpaceX, Skype, Coinbase, and Baidu. He has long advocated for decentralization, fintech, and blockchain-powered platforms that redefine legacy industries. His investment in Myco and the underlying business deal is a global endorsement of Pakistan’s emerging role in the future of digital innovation.

“Myco is one of the top Pakistani startups that PakLaunch has been enabling within our network over the past 3 years. The PakLaunch community is thrilled about this achievement as this proves the quality of Pakistani origin entrepreneurs compared to a global stage and Paklaunch is proud of our contribution towards this success story” said Aly Fahd, Founder Paklaunch from San Francisco.

“Myco combines powerful storytelling, sports culture, and the economics of Web3. This is the future of streaming,” Draper said during Myco’s pitch on the international show “Meet the Drapers”, where Myco made its global debut.

“We want our success at the globally acclaimed startup reality show and the outcome we achieved to inspire hundreds of Pakistani entrepreneurs building incredible products across the globe. I am extremely thankful to PakLaunch for laying the foundation for this achievement and am grateful to the entire team at Draper Associates for making us a part of their eco system” said Umair Masoom, Founder & MD, myco Holdings.

More Than Cricket: Building a Global Sports & Content Platform

While Myco holds rights to premium cricket events including ICC events, PCB & PSL etc but is also one of the few platforms actively investing in non-cricket sports such as:

  • English Premier League for 3 years
  • MMA & Karate Combat
  • Padel, Squash, Volleyball
  • Local tournaments & university events

This inclusive content strategy, combined with a growing and South Asian content catalog, positions Myco as a sports and entertainment ecosystem — not just a streaming app.

Explosive Growth & Future Outlook

  • 20M+ users in 18 months in Pakistan.
  • $1.5M (PKR 42 crore) investment led by Tim Draper Investments
  • 100M+ monthly video impressions, fueling a powerful monetization engine
  • Active user base in 100+ countries, including Pakistan, UAE, KSA, Egypt, and North America
  • Backed by Aptos Labs, a leading Layer 1 blockchain, to power Myco’s upcoming Web3 wallet and reward token ecosystem
  • Set to launch a decentralized content economy enabling users and creators to earn, own, and interact with content assets in real time
  • Targeting 50M+ users by end of 2025 through aggressive regional expansion and telco/media partnerships

With this new capital, Myco is scaling its operations across:

  • North America, MENA and South Asia with a countinued focus in Pakistan.
  • Exclusive Watch & Earn reward token ecosystem
  • Deepened content & sports partnerships and athlete sponsorships
  • Fintech partnerships across the markets

About PakLaunch

Paklaunch is a global platform and community founded in 2020 by Aly Fahd, focused on connecting the Pakistani diaspora with the entrepreneurial and investment ecosystem back home. It aims to foster growth in the Pakistani startup scene by providing resources, training, and networking opportunities. Paklaunch hosts events like the Paklaunch Unconference and offers various programs, including a digital accelerator for women entrepreneurs. Today, it’s a thriving entrepreneurial community of 350K+ across 30+ countries and multiple platforms, driving startup funding, investments opportunities, and global networking.

Stay tuned to Brandsynario for the latest news and updates.

Philanthropy in Pakistan: Country Outperforms the Biggest Economies in Charity

By
Areeb Asif
-

When we think about the most generous countries in the world, places like the U.S. or the U.K. probably come to mind. But what if we told you that Pakistan, a country struggling with poverty, inflation, and political unrest, is one of the most charitable nations in the world?

The Stanford Social Innovation Review reported a few years ago that Pakistan contributed over 1% of its GDP towards philanthropy, which pushes it into the ranks of far wealthier countries like the United Kingdom (1.3% of GDP to charity) and Canada (1.2% percent of GDP), and around twice what India gives relative to GDP.

A study by the Pakistan Centre for Philanthropy said that approximately PKR 240 billion (more than $2 billion) is donated by Pakistanis per year. And now, Pakistan has earned a spot among the world’s top 20 most generous countries, securing the 17th position in the World Giving Report (WGR) 2025 with citizens donating an average of 1.64% of their income to charitable causes.

So the big question is: Why do people give so much when they themselves don’t have much?

world-giving-report-
World Giving Report 2025

Giving is Part of the Culture

In Pakistan, charity is considered an obligation, too. Islam, which is the religion of the majority here, encourages giving. Concepts like Zakat, which refers to giving a required portion of savings (usually 2.5%) that Muslims must give to those in need every year. And then there’s Sadaqah, which is a voluntary charity that can be given anytime, in any amount.

This means that for many people in Pakistan, giving is tied to faith, values, and everyday living. And during the month of Ramadan, donations shoot up even more. Whether it’s money, food, clothes, or time, people step up in incredible ways.

According to the World Giving Report 2025, which is a UK-based Charity, Aid Foundation that surveyed over 55,000 people across 101 countries, found that 73% of Pakistanis donated money in 2024 due to cultural values. However, it also discovered that 89% of these charity givers also felt happy about the act of giving, apart from it being a duty.

Shazia Maqsood Amjad, Executive Director of PCP, said, “This is a proud moment for Pakistan. Despite economic challenges, our people continue to demonstrate an unwavering commitment to helping others. Giving is embedded in our social fabric, whether through Zakat, volunteerism, or community-driven support.”

When the System Fails, People Step in

Most Pakistanis don’t expect much from the government. With broken welfare systems and very little state support for the poor, people have taken charity into their own hands.

That’s why organisations like the Edhi Foundation, Saylani Welfare Trust, and Shaukat Khanum Hospital exist and thrive. They’re mostly funded by ordinary people. From helping the sick and hungry to educating children and responding to disasters, these groups fill in the gaps that the government often leaves behind.

Provincial statistics reinforce this: in Balochistan, 90% of respondents prefer giving directly to individuals rather than organisations. One possible explanation is that Balochistan has fewer established charitable organisations as it is the most underdeveloped province, which in turn may have earned less public trust compared to those in more developed provinces.

The same pattern emerges for in-kind donations and volunteer time, but to a slightly lesser degree. In both Punjab and Balochistan, in-kind giving to individuals occurs at almost the same rate, with both provinces giving slightly more than KPK.

However, organisations perform significantly better when it comes to volunteer time. In KPK, nearly half of the respondents volunteer with organisations, followed by Balochistan, where more than one-third of respondents contribute their time in this way.

provincial-distribution-of-philanthropy

Need for Organisational-Based Philanthropy

Concerns about misuse, wastefulness, and a perceived lack of impact are major factors discouraging people from donating to organisations. When individuals do choose to give, proximity and reputation are the two primary drivers influencing their choice of recipient.

Mosques and madrassahs enjoy higher levels of public trust than civil society organisations, which is why they receive the bulk of organisational donations. This results in a lot of potential in organisational philanthropy remaining untapped.

There is no doubt that Pakistanis are a generous people, as the practice of giving is nearly universal. They are giving, but it’s not showing in economic progress and paper.

The charitable impulse needs to target more impact-oriented philanthropy. In this way, individual donations can play a more effective role in inclusive development.

Stay tuned to Brandsynario for the latest news and updates.

ISPR Drops “Dil Se Pakistan” Anthem for Independence Day

By
Maham Hussain
-
ispr-drops-dil-se-pakistan-anthem-for-independence-day

To celebrate Independence Day, the Inter-Services Public Relations (ISPR) has released a new national anthem titled “Dil Se Pakistan.” This patriotic song honours the country’s path to independence and highlights the spirit of liberty. It pays tribute to the courage and sacrifices of the martyrs who defended the homeland.

ISPR describes the song as a tribute to the “Battle of Truth” (Ma’raka-e-Haq). The lyrics remember the bravery of those who gave their lives for Pakistan. Powerful and emotional verses inspired by national pride and unity keep their memory alive.

“Dil Se Pakistan” celebrates Pakistan’s victory over India with great emotion. The song reminds citizens of the country’s strength and resilience. It shows Pakistan’s strong resolve to protect its dignity, security, and freedom under all circumstances.

At the same time, the anthem praises the Armed Forces. It honours their loyalty and role as protectors of the nation. The song credits them for maintaining the country’s safety and driving its progress.

Released as part of the official Independence Day campaign, “Dil Se Pakistan” delivers a message of unity and strength. It aims to bring Pakistanis together and inspire national dedication. Through its words and music, it builds a sense of shared purpose and love for the country.

Moreover, the lyrics use direct and powerful language to engage listeners. The song highlights the need to remember past sacrifices while continuing to shape a strong and stable future. It calls on every citizen to renew their promise of standing by Pakistan at all times.

This release continues ISPR’s tradition of honouring national events through music. “Dil Se Pakistan” reflects the values of sacrifice, honour, and loyalty. It encourages the people of Pakistan to remain hopeful and confident as they move forward.

Stay tuned to Brandsynario for the latest news and updates

“Is that Really Her?”– Hira Mani’s Barefaced Look Shocks Fans

By
Sania Saeed
-
is-that-really-her-hira-manis-barefaced-look-shocks-fans

Hira Mani is back in the limelight, but this time it’s not about her acting skills or her fashion choices but about her natural beauty. The actress recently shared a makeup-free selfie, and the internet went wild. While a lot of fans applauded her for being so confident, there were plenty of others who couldn’t help but criticise her unfiltered look.

Several users dove into the comment section with harsh honesty. One comment stated, “Without makeup, Mani looks better than Hira.” Another follower chimed in, “Is this really how she looks without makeup? That’s odd.” From tough comparisons to straightforward opinions, the backlash certainly turned heads.

Still, Hira seemed completely unbothered. She didn’t reply directly, but her quiet confidence spoke volumes. Fans have always appreciated her for being bold and genuine, but that same authenticity has now stirred up some controversy.

Harsh Criticism Leaves Fans Divided 

As the comments started flooding in, it was obvious that people had some pretty strong and mixed feelings. One user boldly declared, “Without makeup, I’m more beautiful than you.” Another chimed in, “Oh my God! I couldn’t even recognise her without makeup.” These comments sparked a heated discussion about the unrealistic beauty standards that often plague the entertainment world.

To add to the chaos, one user humorously quipped, “I request all actresses to show up on social media with makeup because we just can’t handle your natural looks.” While it was probably meant as a joke, there was a sting of harsh judgment behind it.

Others jumped on the bandwagon with similar sarcastic remarks, highlighting just how fierce the criticism had become.

Hira Mani
Hira Mani

On the flip side, some people stood up for Hira’s natural appearance. A handful of voices in the crowd praised her for being genuine and unfiltered, saying it’s a breath of fresh air to see a celebrity embracing her true self without all the glam. Unfortunately, those supportive voices were quickly overshadowed by the wave of mockery.

Sparking a Larger Conversation

The backlash surrounding Hira isn’t just about her; it has sparked a much bigger conversation about makeup, self-esteem, and the pressure we all feel from society. Why does it surprise so many people to see a celebrity without makeup? Shouldn’t we celebrate natural beauty instead?

Hira’s post has inadvertently challenged the norms we’ve come to accept. Fans often expect celebrities to look perfect all the time, forgetting that they’re human too. This unrealistic expectation pushes stars to strive for perfection, even when the cameras aren’t rolling.

Stay tuned to Brandsynario for the latest news and updates.

The Plight of Domestic Labour in Pakistan

By
Areeb Asif
-
the-plight-of-domestic-labour-in-pakistan

In theory, Pakistan seems to be progressive, as the youth is unlearning the cultural narratives and breaking through generational trauma, yet certain sides of the nation seem to be still stuck in the Stone Age (metaphorically).

While we don’t indulge in slavery, we keep underage domestic workers (sometimes children) and treat them as our personal property.

Abuse, sexual violence, mental torture, and financial dependence; you name it, and it is present. Moreover, threats and debt make the domestic labour even more exposed to such exploitation.

What is this if not modern slavery? This is the plight of domestic labour in Pakistan.

Domestic Labour in Pakistan

Employing maids is a very common practice in Pakistan due to the availability of cheap labour. Almost every middle-class household has a maid. In fact, many people even prefer this about Pakistan because they get the freedom of keeping house help without any questioning. Whereas in foreign countries, they are not allowed to do so.

But what happens when there is no one to keep a check on the domestic labour? They are treated worse than animals. It’s not all black and white. Some households treat their workers well and pay them fairly, too, often giving them employment for a lifetime. However, in most cases this isn’t the case.

There are no official contracts, no social security benefits, and often, not even basic minimum wage standards. According to estimates by the International Labour Organisation (ILO), millions of people, especially women and children, are employed as domestic workers in Pakistan.

However, without formal recognition or legal protections, they are easily exploited. Often, workers face abuse for small mistakes, such as accidentally breaking something or not doing the work up to the standard of the employer. They are burned, harassed, starved and sometimes meet tragic ends like death just because their employers wanted to “teach them a lesson.”

Women and Children are the Major Sufferers

The majority of domestic workers are women and girls. Many are single mothers, widows, or young daughters from poverty-stricken areas who migrate to cities in the hope of earning a living. Some are as young as eight or ten, being illegally employed and out of school while working in conditions that rob them of a normal childhood.

This is often a result of a capitalist system that values profit and cheap labour over the well-being and rights of people.

Tragic incidents, such as the case of Zohra Shah, the 8-year-old domestic worker who was tortured and killed in Rawalpindi in 2020, shook the conscience of the nation but only briefly. Public outrage dies down, but systemic issues remain.

Pakistan’s high adult unemployment and underemployment rates are a factor in the country’s high child labour rates. In 2020-2021, Pakistan’s unemployment rate was 6.3%. This just leaves people little to no option but to send their young ones to houses as labour just to earn some money to survive.

cases-of-abuse-statistics

Lack of Legal Protection 

While provinces like Punjab and Sindh have introduced domestic workers’ laws like the Punjab Domestic Workers Act 2019, their implementation is weak at best. There is little public awareness, even among employers. Many domestic workers are unaware of their rights or too afraid to speak up due to fear of losing their livelihood.

Additionally, there’s no mechanism to monitor working conditions inside private homes, making enforcement practically impossible. Labour inspection in domestic settings is a sensitive topic due to privacy concerns, but that cannot become an excuse for turning a blind eye.

Money and power are the ultimate basis of judgment. Employers get convicted, but often times their punishment is light or little to none and then they are freed with no follow-up.

The Plight of Domestic Workers Must Not be Ignored

The plight of domestic workers in Pakistan is a glaring example of silent suffering. They cook our meals, raise our children, and keep our homes running, yet remain unseen and unheard.

A just society does not just look after its rich; it safeguards its most vulnerable too. It’s important to open our eyes and challenge the system that allows such injustice to prevail; otherwise, we will be raising a society that will be anything but humane.

The abused will become the abuser, and the cycle will never end. The choice is in our hands.

Stay tuned to Brandsynario for the latest news and updates

Man Missing for 28 Years Found Frozen Intact in Kohistan Glacier

By
Maham Hussain
-
man-missing-for-28-years-found-frozen-intact-in-kohistan-glacier

A group of friends exploring the glaciers of Lady Valley found a human body preserved in the snow. Umar Khan from Palas, Kohistan, who visits the area each summer, discovered the body in a glacier with his friends. “The body was completely intact. Even the clothes weren’t torn,” he told the international media.

On checking, the group found an identity card with the name Naseeruddin. District Police Officer of Kolai Palas, Amjad Hussain, confirmed it was linked to a 28-year-old case. He said the case was closed earlier as no missing person report had been filed.

Umar Khan said, “People with me immediately recalled the story of Naseeruddin and his family, who had once left Palas due to a family feud and were never seen again after heading toward the glacier.” The area remains snow-covered year-round, which preserved the body.

Naseeruddin had left behind a widow and two children. Locals said he was not alone when he disappeared; his younger brother Kaseeruddin was also with him. Both had fled the area due to a long-standing family conflict.

Retired police officer Abdul Aziz said, “That was a time when accessing Palas was incredibly difficult. There were no proper communication networks, and most incidents like this never reached the police.” He added, “Police sometimes learned about such cases through unofficial sources, but without a report from the affected party, we couldn’t intervene.”

Locals also recalled the alleged murder of another brother, Gardeiz, said to be killed in the name of honour. The resurfacing of Naseeruddin’s body has reopened painful memories for the community. Though marked as an accident, many believe the tragedy came from the family feud that once tore the community apart.

Stay tuned to Brandsynario for the latest news and updates

Has China Once Again Banned Cryptocurrency?

By
Maham Hussain
-
china-crypto-ban-rumors-resurface-without-proof

Viral posts online and on crypto sites claim China banned Bitcoin ownership again. But these reports seem to reuse China’s 2021 crypto ban rather than show any new policy. Chinese regulators have not made new announcements in recent months. Their stance since 2021 remains unchanged.

Back then, China banned crypto trading and mining, but it did not ban owning cryptocurrencies privately. Claims say new restrictions began in June 2025. However, there is no official proof or announcement from Chinese authorities.

bitcoin-junkies-on-x
Bitcoin Junkies on X

Sources familiar with the situation confirm that no new crypto laws exist. These viral reports offer no official documents and rely on speculation. Reports also said China is working on a yuan-backed stablecoin. This shows a focus on government-backed digital currencies.

China wants more control over its financial system. A stablecoin backed by the yuan would help achieve that. This state-supervised project differs from decentralised crypto like Bitcoin. Development details are still unclear.

Despite these false reports, the crypto market showed little change. Bitcoin trades normally on global platforms. This shows traders didn’t trust the rumours. Past actions like the 2021 ban often resurface and confuse.

Some posts also claimed internal talks about extending the ban. But these statements cannot be confirmed. China usually announces major changes through official state media and documents. No such thing happened this time.

Social media helped spread the false ban news. Some crypto sites shared it without checking sources. This highlights the need to verify any crypto news. Old news is often repackaged as current headlines.

China’s digital yuan project continues through pilot programs. The yuan stablecoin adds to this controlled path. So far, no signs point to a shift in China’s crypto policy. Ownership remains allowed under the 2021 rules.

Stay tuned to Brandsynario for the latest news and updates

MS Dhoni Breaks Silence On IPL 2026 Plans

By
Web Desk
-
virender-sehwag-calls-ms-dhoni-buzurg-ms-dhoni-moves-to-trademark-his-iconic-nickname-captain-cool

Just when we thought we might’ve seen the last of MS Dhoni in the IPL, the man with the calmest head and sharpest gloves has stirred the pot once more. At 44, Dhoni has hinted, with his trademark sense of humour, that retirement might not be knocking on his door just yet.

While speaking at a local event in Chennai, Dhoni delivered a line only he could pull off:
“I just got a tick mark for the next five years, I can play cricket. But the only catch is, Doc only gave clearance for eyesight. For the body, he didn’t give a clearance. I can’t play cricket only with my eyes.”

It was classic Dhoni, tongue-in-cheek, understated, and yet somehow, laced with just enough truth to get fans talking. And talk they did.

A Tough Season, But Dhoni Was Far From Done

Despite Chennai Super Kings finishing bottom of the table in IPL 2025, winning just 4 of their 14 matches, MS Dhoni still showed flashes of vintage brilliance.

After Ruturaj Gaikwad’s injury, he resumed captaincy duties midway and continued to contribute with the bat. In 13 innings, he scored 196 runs at a strike rate of 135.17, a reminder that the old warhorse still had some fight left in him.

Yes, CSK’s campaign was forgettable. But Dhoni still looked like he had a point to prove. And maybe, just maybe, that point will come in IPL 2026.

CSK’s slide to 10th place has only fuelled speculation about changes, and questions about Dhoni’s role in the next season. But judging by the glint in his eye and that one-liner at the Chennai event, it’s safe to say the door isn’t fully closed just yet.

Stay tuned to Brandsynario for the latest news and updates.

Pakistan Cricket Board Imposes Ban On Future WCL Participation

By
Huzaifa Gaba
-
pakistan-champions-ready-wcl-2025-under-mohammad-hafeez

It seems Pakistan cricket has had enough of the drama. Following a stormy World Championship of Legends (WCL) 2025, the Pakistan Cricket Board (PCB) has officially pulled the plug on any future participation in the tournament.

This wasn’t just a reactionary move. It was a strong, deliberate statement made during the PCB’s 79th Board of Governors (BoG) meeting, held virtually under the chairmanship of Mohsin Naqvi. And if you dig a little deeper, the message is clear: “Keep politics out of sport.”

The India-Pakistan Stand-Off

Let’s rewind a bit. The trouble began when the India Champions refused to play not one, but two fixtures against the Pakistan Champions.

One was a league match, and the other, more dramatically, was the semi-final. The reasoning? Strained diplomatic ties. The result? One point each in the league, and a walkover for Pakistan into the final.

The organisers tried to play it cool, but PCB saw through the double standards. How do you give a team a point for willfully forfeiting a game?

“Sports and Politics Don’t Mix”

In a strongly worded statement, the PCB reaffirmed its stance: sports should be above politics.

“Our unwavering belief is that cricket, like other international sports, should solely serve as a platform for goodwill, healthy competition, and mutual respect.”

The board didn’t just stop there. It also took issue with a WCL press release that followed the cancelled semi-final. According to the PCB, it wasn’t a neutral note of explanation — it was a politically coloured rant.

Even the WCL’s later apology felt, as PCB put it, like it had been forced out “under the pressure of a particular form of nationalism.”

Legends Deserved Better

There’s something especially sad about all of this happening in a legends tournament, a competition that’s supposed to be a celebration of cricket’s past icons. Instead of friendly rivalries and nostalgia, we got headlines about walkovers and diplomatic tension.

The PCB wasn’t wrong when it said the spirit of the tournament was “compromised by political influence.”

And that’s the real tragedy here. The likes of Shahid Afridi, Yuvraj Singh, and Harbhajan Singh, players who once gave us unforgettable on-field moments, are now caught in the middle of a political tug-of-war.

What Happens Next?

The PCB’s decision to boycott all future editions of the WCL is firm. No reconsideration unless something radically changes. And they’re not just withdrawing silently, they’re calling it what it is.

Cricket fans might have mixed feelings. On one hand, it’s disappointing to see legends no longer feature in what was shaping up to be a fan-favourite tournament. On the other hand, the stance from PCB is refreshingly bold.

It sends a message not just to WCL organisers, but to sports bodies everywhere: you can’t hide political bias behind stumps and scoreboards.

Stay tuned to Brandsynario for the latest news and updates.

Another Setback for Fakhar Zaman! Is Time Running Out for Him?

By
Web Desk
-
fakhar zaman

Just when it seemed Fakhar Zaman was getting a chance to re-establish himself, fate stepped in again, this time in the form of a hamstring injury that’s cut short his tour of the West Indies.

The left-hander pulled up while fielding during the 19th over of the second T20I in Lauderhill. What was initially thought to be a minor niggle turned out to be a hamstring strain, confirmed by the PCB medical panel following an immediate assessment.

Fakhar was ruled out of the final T20I and will now return home on 4 August to begin rehabilitation at the National Cricket Academy in Lahore.

The numbers paint a worrying picture

Let’s be honest, it wasn’t just the injury that raised eyebrows. Fakhar’s recent run of form hasn’t inspired much confidence.

In the series against Bangladesh, he registered scores of 1, 44, and 8. Not exactly a string of match-winning performances.

Against the West Indies, he showed glimpses of his aggressive self, scoring 28 and 20 in the first two T20Is, but couldn’t quite kick on. And now, sidelined again, he’s left with more questions than answers.

Another injury in a critical year

This isn’t the first time injury has derailed his progress this year. Fans will remember the oblique muscle injury that hit him during Pakistan’s ICC Champions Trophy opener against New Zealand.

Despite being in visible discomfort, Fakhar battled through to score 24 off 41 balls before falling to Michael Bracewell. That knock turned out to be his only contribution in the tournament, as the injury ruled him out of the rest of the campaign.

What next for Fakhar Zaman?

At 35, Fakhar isn’t getting younger. And in a format where Pakistan is blessed with several young, dynamic top-order options, competition is fierce. With players like Saim Ayub and Sahibzada Farhan making strong statements, the window for Fakhar’s return is narrowing.

His return to full fitness and form will now depend on a thorough rehab programme at the NCA. But one can’t help but wonder: is this the beginning of the end for the swashbuckling opener who once lit up the Champions Trophy 2017 final with that unforgettable hundred?

Stay tuned to Brandsynario for the latest news and updates.

Pakistan Wins T20 Series by 2‑1 With a Thrilling 13‑Run Final Victory

By
Maham Hussain
-
pakistan-wins-t20-series-by-2‑1-with-a-thrilling-13‑run-final-victory

Sahibzada Farhan and Saim Ayub opened with a strong 138-run stand as Pakistan beat West Indies by 13 runs. As a result, Pakistan sealed the T20 International series by 2-1 in Florida. They won the first match by 14 runs and narrowly lost the second by two wickets.

Pakistan won the toss and chose to bat in the final match. From the outset, Farhan and Ayub dominated the bowlers. Farhan smashed 74 off 53 balls, including five sixes and three fours.

Meanwhile, Ayub supported well with 66 off 49 balls, hitting two sixes and four fours. In the 17th over, Shamar Joseph removed Farhan, caught by Shai Hope at long off. Then, Hasan Nawaz came in but scored only 15 before Romario Shepherd caught him at long off.

On the penultimate ball of the 18th over, Roston Chase dismissed Nawaz. Soon after, Mohammad Haris got run out for just two runs. Finally, Ayub fell on the last ball of the 19th over, caught by Sherfane Rutherford off Holder.

Pakistan ended with a strong total of 189 for four wickets. In reply, West Indies started aggressively, scoring 30 runs from Hasan Ali and Mohammad Nawaz’s opening overs. However, Haris Rauf struck as he dismissed Jewel Andrew for 24.

Then in the ninth over, Ayub caught Hope at cover off Nawaz for seven. As a result, the West Indies still needed 116 runs. Later, Alick Athanaze kept them in the chase and scored 60 off 44 balls.

However, Ayub struck again, and Khushdil Shah took the catch with the West Indies on 110. At that point, the hosts needed 80 runs from 42 deliveries. After that, Roston Chase retired hurt on the final ball of the 17th over.

Two balls later, Sufiyan Muqeem bowled out Jason Holder for a duck. Therefore, the West Indies were left needing 41 from 16 balls. Then, Rutherford smashed a six to reach his half-century.

With seven balls remaining, Rutherford lost his wicket after scoring 51. West Indies failed to complete another last-over chase. In the end, Pakistan held firm and claimed a well-earned series win.

Stay tuned to Brandsynario for the latest news and updates

Father and Two Young Children Die in Karachi Sea Tragedy

By
Maham Hussain
-
father-and-two-young-children-die-in-karachi-sea-tragedy

A man drowned himself and his two young children at Do Darya near Seaview karachi on Thursday afternoon, police and rescue officials reported. Edhi lifeguards resumed the search on Saturday and found his body floating near China Port. They had already found the two children, Ahmed and Ayat, at Seaview on Friday morning.

Police identified the man as Aurangzeb Alam. He jumped into the sea with his son and daughter near a waterfront high‑rise building and never returned. Edhi and local teams carried out the rescue and recovery operation for two days.

South DIG Syed Asad Raza told that the children’s custody was discussed in court on July 31. The children’s maternal uncle, Rameez Husain, said the case was petition No 3290/2024. He also claimed that the custody matter was ‘amicably’ settled between Alam and his sister.

After the hearing, Rameez said the family went to Burns Road food street for lunch and seemed fine. Soon after, Alam told his wife he needed the toilet and left with the children. He never returned.

According to Rameez, the family immediately informed Madadgar‑15 and submitted an application at Aram Bagh police station. Despite the quick report, they could not find Alam or the children until the bodies were recovered.

Police and rescue teams first found the children’s bodies on Friday morning. They found Aurangzeb’s body the next day near China Port karachi during the resumed search. The incident came just a day after the custody case appeared resolved.

The tragedy has sparked discussions about mental health and safety along Karachi’s waterfront. Authorities are reviewing the timeline to understand how the events unfolded. Police confirmed no there were no other suspects and said the case involved only the father and his two children.

Stay tuned to Brandsynario for the latest news and updates

Russia Lifts Tsunami Warning After 7.0 Quake Near Kamchatka

By
Maham Hussain
-
russia-lifts-tsunami-warning-after-7-0-quake-near-kamchatka

Russia’s Ministry for Emergency Services ended the tsunami warning for the Kamchatka Peninsula on Sunday.A 7.0-magnitude earthquake struck the nearby Kuril Islands earlier in the day.The ministry said on Telegram that waves would stay low but urged people to avoid the coast.

The Pacific Tsunami Warning System reported no tsunami threat after the quake. The US Geological Survey also confirmed the earthquake at magnitude 7.

Overnight, the Krasheninnikov Volcano erupted for the first time in 600 years.
Russia’s RIA state news agency and scientists verified the rare eruption on Sunday.
The earthquake and eruption may link to last week’s massive Far East quake.

The earlier earthquake triggered tsunami alerts as far as French Polynesia and Chile.
It was followed by the eruption of Klyuchevskoy, Kamchatka’s most active volcano.

The Kuril Islands stretch from the southern tip of the Kamchatka Peninsula.
Russian scientists warned on Wednesday that strong aftershocks could continue for weeks.
“This is the first historically confirmed eruption of Krasheninnikov Volcano in 600 years,” said Olga Girina of the Volcanic Eruption Response Team.

On the Telegram channel of the Institute of Volcanology and Seismology, Girina shared more details.She said the last lava flow happened within 40 years of 1463, and no eruption occurred since.

The Kamchatka branch of the ministry reported an ash plume rising 6,000 meters (3.7 miles).The volcano stands at 1,856 meters tall.“The ash cloud drifted east toward the Pacific Ocean. No populated areas lie in its path,” the ministry said.

Officials assigned the volcano an orange aviation code to warn aircraft of higher risk.
Authorities confirmed no immediate threat to local residents.

Stay tuned to Brandsynario for the latest news and updates

Kendrick Lamar and Dave Free Launch Project3 Creative Agency

By
Maham Hussain
-
kendrick-lamar-and-dave-free-launch-project-3-creative-agency

Kendrick Lamar and Dave Free have launched a new global creative agency called Project 3 as part of their company pgLang. “It’s levels to it, you and I know.” They announced the new venture on Thursday, pushing their storytelling vision further.

Project 3 takes its name from the fundamentals of storytelling the beginning, the middle, and the end. The agency aims to build brands externally, focusing on brand strategy, creative direction, and content creation. It will serve both corporate and independent clients.

The first component under Project 3 is Project 3 Agency, described as a full‑service agency. It provides creative direction, content creation, production services, and brand design and strategy. Those services extend the capabilities of pgLang into commercial projects.

Dave Free explained: “For us, it was like: How do we build foundational structures for the business so [we] can last long term, versus trying to do too much at once and being bogged down.” He added that they didn’t want to alienate themselves from commercial business. “We wanted to figure out a way to walk hand‑in‑hand with these companies and give them information, but also learn as we’re working with [them].”

Project 3 Agency launched after pgLang acquired Frosty, an international creative studio staffed with a global team of 30. Frosty’s founders Greg Stogdon and J. D. Ostrow had worked with Lamar and Free for five years. The acquisition gave Project 3 the infrastructure to serve outside clients at scale.

PgLang first formed in 2020 as a multidisciplinary creative communications company. It earned acclaim working with clients like Chanel, Calvin Klein, Cash App, Converse, and Gatorade. Those past projects inform Project 3’s cultural and business approach.

PgLang’s most recognized work came during Kendrick Lamar’s halftime performance at Super Bowl LIX. He performed hits like “Humble,” “DNA,” “squabble up,” and “Not Like Us” alongside special guests such as Samuel L. Jackson, SZA, Mustard, and Serena Williams. He also wore a custom Martine Rose jacket embroidered with “pgLang.”

Cornell Brown, an executive at pgLang and Project 3, said the team has “tentacles in so many places: touring, music, when we’re creating merch, when we’re creating art,” giving them confidence in shaping narratives for brands.

Project 3 is positioned to redefine brand storytelling with unapologetic Black creativity and narrative depth. It builds foundational structures so Lamar and Free can support brands over the long term rather than just chase quick projects.

The agency aims to prioritise meaningful, selective partnerships rather than spread thin through every opportunity. Rather than trend chasing, they focus on emotional depth, cultural relevance, and storytelling integrity.

Project 3 marks a major evolution of pgLang’s mission. Now the duo stand ready to share their creative resources, expertise, and values with brands seeking authentic cultural storytelling grounded in music, art, community, and commerce.

Stay tuned to Brandsynario for the latest news and updates

123...1,087Page 2 of 1,087

Welcome to our complete News Portal about living, lifestyle, fashion and wellness. Take your time and immerse yourself in this amazing experience!

USEFUL LINKS

FOLLOW US

Subscribe to Our Newsletter

Subscribe

© 2025 Brandsynario.com - All rights reserved.