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Burger King’s Latest Moldy Whopper Ad Highlights the Beauty of No Artificial Preservatives

Burger Kiing

Burger King’s latest ad campaign notably emphasizes the fact that the franchise has moved away from artificial preservatives has kept their consumer’s health at the forefront.

The newest Ad devised by Ingo in Sweden showcases a Whopper being built layer after layer, only to sit in the same place for a full month, eventually developing a forest of mold. Who would take the risk and showcase a moldy burger? Only the franchise that gives utmost importance to the quality of the food they provide to their consumers.

Fernando Machado, Chief Marketing Officer, Burger King America, talks about the  backstory for the creative idea behind this Ad campaign. He is truly a ‘grand brand genius ‘ who pushes the boundaries when it comes to innovation and creativity.

Apparently, a man from Iceland, last year designed a museum-style exhibit showcasing an uneaten 10-year-old hamburger and fries from Mcdonald’s that didn’t happen to decompose as much as you’d expect.

Watch the newest Ad here:

A time-lapse showcasing a beautiful Whopper turning into a forest of mold is what Burger King is extremely proud of. It is portrayed as art in an eye-catching way by the makers of the Ad that despite the fact that the burger is covered in the mold you would want to eat it, knowing that it is preservative-free.

Burger King has removed all artificial preservatives from its Whopper in most of the European countries and the United States. However, the rest of its restaurants around the globe will be preservatives free at the end of this year. The franchise has made a very conscious choice of removing MSG and high-fructose corn syrup from its kitchens.

Brandsyanrio had the pleasure of speaking to Chief Marketing Officer of Burger King, Fernando Machado at the AdAsia Lahore when he visited Pakistan for the first time. We asked him what his plans are for the future and what he would say is innovative in the digital medium. Watch below to see what he had to say in the video.

For more news and updates, stay tuned to Brandsynario.

Final Chance to Grab Your Tickets for PSL 2020

PSL Ticket

The hype over PSL is at its peak and the masses are eager to enjoy the event. Wondering where you can buy your tickets from?

All your cricket fans, grab your tickets as soon as you can! The first batch of tickets will be available for purchase through yayvo.com.

PCB reportedly aims at keeping the ticket prices at the minimum in a bid to attract a large audience. According to sources close to the PCB, the prices of the enclosures will range from Rs500 to Rs3,000.

The fifth edition of PSL is gearing up to entertain Pakistanis both within the country and overseas. Over 350 artists are expected to perform tonight including some of the most renowned local artists including Fawad Khan, Arif Lohar, and others.

Tonight defending champions Quetta Gladiators will take on previous champions Islamabad united after the opening ceremony which is all set to start at 6:45 Pm at National Stadium Karachi. Reportedly, the opening ceremony is costed at Rs. 210 million.

Pakistan Super League 2020 is now the most anticipated event in Pakistan. However, we’re eager to learn about the host of the event. Can you guess who would that be?

People are rooting for Ali Zafar to host the event and for now, we’re just waiting for an official announcement!

The fever of PSL 5th Edition is on and people are desperately waiting to see their favorite champions to set the stadium on fire. From Karachi Kings to Lahore Qalandars and Peshawar Zalmi to Quetta Gladiators and Islamabad United to Multan Sultans  – all teams are top-notch.

In the previous four editions of Pakistan Super League, many world-renowned and hard-hitting players not only further elevated the standard of the event but also let the cricket viewers around the globe witness an exciting display of top-class cricket.

As the PSL fifth edition is approaching fast, the cricket fans in Pakistan are again eagerly be waiting for it to see some of the top players in international and domestic cricket playing before their eyes.

TikTokers Are Going Crazy Over PSL’s #TayyarHainChallenge

PSL TikTok

The fifth edition of the HBL Pakistan Super League is almost here and TikTokers are going crazy across the country with PSL’s #TayyarHainChallenge

The cricket crazy nation is eagerly awaiting the performances of the top players in international and domestic cricket. All the PSL matches will be played in the home country and local stadiums for the first time since the inception of the franchise and the excitement has doubled.

Many fans took the TayyarHain challenge on Tiktok displaying their creativity with the HBL Pakistan Super League’s official anthem “Tayar Hain”.

Watch Tiktokers take the #TayyarHainChallenge here:

@usmanasim66aap bhi apna #TayyarHainChallenge post krain, aur thepslt20official ko follow krain #famousmolvi #team07up♬ original sound – Malik Usman

@hiba_sanaThis is my #TayyarHainChallenge what’s yours? Post your challenge with this sound and follow thepslt20 and win a PSL shirt 🙇🏻‍♀️♥️ #foryoupage♬ original sound – Hiba Khan

@romaisa.khan._This is my #TayyarHainChallenge, what’s yours? Post your challenge with this sound, tag, follow thepslt20official & win a PSL shirt!♬ original sound – Romaisa Khan

@smansoorhaiderthis my challenge #TayyarHainChallenge thepslt20official♬ original sound – Zulqarnain Sikandar

@pari_haniyaye hai mera tayar ho challenge #tayyarhainchallange team zalmi thepslt20official hamari team Zalmi♬ original sound – Phoollu ki vines

@xcute77🌹 thank u for supporting me😊#comedy #sofunny#student #myoutfit#funy♬ original sound – Pir Ahmed 🌟

@ahmedzaid.70So it’s My’n #TayyarHainChallenge. now You all have to Make This Challenge.For The Better Video Don’t Forget To Tag thepslt20official. #ad #zalover♬ original sound – Hiba Khan

@phoollluYe hai mera #TayyarHainChallenge. Apna challenge iss sound pe lagao thepslt20official ko follow aur tag karo aur prize jeeto❤♬ original sound – Phoollu ki vines

@pirahmedHere’s my #TayyarHainChallenge, 🔥 what’s yours ? Post your challenge, tag and follow thepslt20official and get featured on their official channel.♬ original sound – Pir Ahmed 🌟

You can now also showcase your creativity and take the challenge. Upload a fun video on TikTok with the hashtag #TayyarHainChallenge

Ready for PSL? Let us know in the comment section below.

24 Pakistani Bridal Dress Designers Get In Trouble With FBR For Massive Tax Evasion

Source: Logical Baat

Pakistan’s fashion industry has demonstrated great growth potential over the last decade. With an increase in demand locally and globally, higher earnings follow.

According to reports, the Federal Board of Revenue (FBR) has issued warnings to 24 famous Pakistani bridal dress designers for allegedly being involved in tax evasion.

Some of the famous designers who sent this notice by FBR, included Sania Maskatiya, Wardha Saleem, Amna Chaudhry, Nida Azwer, Natasha Kamal and others.

The FBR said that he came to surface while their tax returns were being analyzed and an audit was being conducted.

Moreover, the bureau said that the information about the designers’ income will be matched with their declared Income and Wealth statements filed.

Here’s what Sardar Ali Solangi, Deputy Commissioner IR said in the notice:

“Some of the designers even charge millions for a single dress but when their income tax returns were analyzed it was found that quite a large number of these dress designers were paying the very meager amount of tax i.e. their declared income does not commensurate with their receipts,”

Well, we’re yet to hear from the above-mentioned designers and what they have to say about the notices they’ve been sent.

For more news and updates, stay tuned to Brandsynario.

PSL 2020 Anthem ‘Tayyar Hain’ by Ali Azmat, Arif Lohar, Haroon Rashid & Asim Azhar is Here!

tayyar hain lead

The Pakistan Super League (PSL) 2020 is just around the corner and the official anthem titled ‘Tayyar Hain’ is here!

Featuring Ali Azmat, the anthem was aired across all major television channels at 8:55 pm exact.

The song not only features the Junoon famed superstar Ali Azmat but also Arif Lohar, Haroon Rashid and Asim Azhar who are celebrating the first PSL season which will be played entirely in Pakistan!

Moreover, this brilliant track is produced by renowned musician Zulfiqar Jabbar Khan (Xulfi), while Kamal Khan of Laal Kabootar fame has directed its video.

Listen to Pakistan’s new and favorite track below:

Last year’s PSL 4 2019 anthem ‘Khel Deewano Ka’ was sung by Fawad Khan and written by Shuja Haider, and also featured rapper Young Desi.

Rockstar Ali Zafar was the voice of the previous 3 anthems for PSL out of which 2017’s ‘Ab Khel Jamay Ga’ remained the most famous.

What are your thoughts about the PSL 5 2020 Anthem ‘Tayyar Hain’?

Share your thoughts with us in the comments below.

Stay tuned to Brandsynario for more news and updates.

VEON’s Designate Co-CEO Sergi Herrero Visits Pakistan, Meets With PM Imran Khan


VEON’s co-Chief Executive Officer Sergi Herrero visited Pakistan to meet with key government stakeholders in a bid to reaffirm VEON and its subsidiary, Jazz’s, commitment to the economy and explore mutually beneficial avenues to further economic growth.

During his visit, Sergi called on Prime Minister Imran Khan in Islamabad to discuss collaborative ways in which VEON and Jazz can assist with the country’s socio-economic development through further advancements in telecommunications, internet & digital financial services, and be a partner for Digital Pakistan and extension of digital services to the masses. This meeting was synonymous with the Prime Minister’s Digital Pakistan initiative, enabling broadband and digital financial services for the mass population.

Prime Minister appreciated the long association of VEON with Pakistan having US$ 9 billion investment and serving 60 million subscribers with a multitude of services.

During the meeting, Prime Minister Imran Khan highlighted that Pakistan has great investment potential in the communications and energy sectors. The government is focused on providing ease-of-doing-business with liberal investment policy which has been acknowledged by international financial institutions. The Prime Minister stated that his government has launched the “Digital Pakistan” initiative with the aim to provide a platform to the Pakistani youth to become independent and drivers of economic growth.


The Prime Minister stated that, under the Vision 2025 and the Digital Policy, the government has aimed to increase the size of the Pakistani ICT industry to the US $ 20 billion by the year 2025. He emphasized that a digital ecosystem with infrastructure and institutional frameworks for rapid delivery of innovative digital services, applications and content is being provided to the IT proficient youth.

Prime Minister Khan highlighted the key role of the Telecom sector in the economic growth of the country is one of the highest tax-paying sectors and major foreign investment.

Sergi apprised the Prime Minister of plans including pursuing growth opportunities in 4G services both through traditional connectivity and growing ecosystem of new tech services and by utilizing the Group’s new Ventures division to accelerate the growth of digital financial services via JazzCash. He pledged the Group’s full support towards the Government’s #DigitalPakistan agenda.

He also highlighted Jazz’s role in the digital transformation witnessed across various sectors through a growing customer base of 60 million subscribers connected via 25,000km of optic fiber backbone in 1000+ cities. Sergi highlighted how the Group’s investment has allowed for more than 12,500 sites nationwide making Jazz not only the largest network but also the fastest internet provider in the telecom sector.

“The government has been supportive of the telecom sector in recent years and we appreciate the role they have played in building a conducive environment for foreign investment. Going forward, we fully support a scalable licensing regime for the industry, and an enabling tax framework that strengthens the digital ecosystem, promotes FDI and fosters entrepreneurship,” said Sergi Herrero.

Jazz CEO Aamir Ibrahim was also present at this meeting.

“Leveraging on our expertise and leadership position, we have responsibly led the digital transformation that Pakistan is witnessing today. From the ease of internet access to innovative and affordable digital technologies, the company’s efforts are focused on bridging the digital divide in Pakistan and opening doors of equal opportunities,” added Aamir Ibrahim.

This visit illustrates the growing importance of Pakistan’s market in VEON’s portfolio, as this is Sergi’s first foreign visit since the Group announced his appointed as the Co-CEO, effective from 1st March 2020.

Netherlands BS-MS Scholarship 2021 Open For International Students


The Netherlands Scholarship by Minerva Scholarship Fund for worldwide undergrad and masters degree program students for the year 2021 is presently open.

The Minerva Scholarship Fund Foundation intends to provide scholarships for study and research projects within numerous fields of study.

MSF strives to fund outstanding and exclusive student projects, both in the Netherlands and abroad.

The Minerva Scholarship Fund is an ambition of the Leiden Minerva Student Association.

The Minerva Scholarship Fund Foundation is a registered charity (ANBI) in terms of Dutch income tax laws.

Donations to the foundation are tax-deductible. Donations must meet specific standards to qualify for ANBI status.

Since 2009, the Minerva Scholarship Fund Foundation (MSF) has provided Leiden University students of all domains with scholarships for study and research projects. The MSF also aspires to support exceptional student projects overseas.

Netherland Minerva Scholarship Eligibility Criteria

  • A student is registered as a Bachelor or Master student at Leiden University.
  • One does do not need to be a member of L.S.V. Minerva.
  • The application correlates to an exceptional or prestigious study or research program in the Netherlands or abroad.
  • The project falls into one of the following classifications: internship, study or research. Ph.D. tracks and detailed Master programmes are not able.

How to apply for the Netherland Minerva Scholarship?

  1. Download the below application form from www.minervascholarshipfund.com.
  2. Finish the form.
  3. Check if you have all the required documents
  4. Submit your completed application dossier to the the address provided, prior to the deadline.

This opportunity is great for the students who are yearning higher levels of education.

Umar Sharif’s Daughter Falls Victim to Illegal Organ Transplant

Umar Sharif

According to Images, Umar Sharif’s daughter had fallen prey to an illegal organ transplant and had passed away earlier this week. She died of serious complications after the surgery took place in Azad Jammu & Kashmir.

Human Organ Transplant Authority (HOTA) and Federal Investigation Agency (FIA) raided the house of Dr. Fawad Mumtaz, transplant surgeon in Bahria Town, Lahore.

Reportedly, Dr. Fawad was allegedly running an organ trade network illegally. As soon as the authorities reached Dr. Fawad Mumtaz’s house, he had already fled the scene.

The complaint was made by the famous comedian’s son, Jawad Umar who stated that “Hira Sharif died in the wake of her illegal kidney transplant carried out by Dr. Fawad Mumtaz”

Kidney Transplant

Dr. Fawad has a reputation for being a part of illegal activities as there are several other criminal cases lodged in different parts of Punjab including Faisalabad, Multan, Lahore.

An official, who preferred not to be named highlighted that it is a ‘slap in the face of the faulty criminal justice system’ for letting a doctor carry out illegal surgeries uninterruptedly despite several reports.

Dr. Fawad had charged Rs. 3.4 million for the transplant at an unknown location in AJK where the patient developed serious complications.

Jawad also stated that his sister was rushed to the hospital near Raiwind Road in a life-threatening situation where she breathed her last.

For more news and updates, stay tuned to Brandsynario.

6 Reasons Why You Should Swap Places With Ahsan Irshad, An Adventure Chef!

Source: Instagram/Daguywhocooks

Given the scarcity of conventional facilities and aids combined with harsh landscape, why would someone want to cook food in the wilderness and not in the comfort of their home?

That’s precisely what we wanted to understand when images of Ahsan Irshad, a “self-taught adventure cook” began doing rounds on social media.

Ahsan quit his full-time job and opted for his dream where he felt free. Like so many of us, the 26-year-old budding chef acknowledged that while he had amassed a degree that was well-suited to the needs of highly competitive job market (he studied computer science), that wasn’t where his heart and soul was.

Ahsan has his own Instagram blog and YouTube channel where he shares photos and videos of his cooking explorations with the world.

So, we decided to list down the reasons why we wanted to swap places with Arshad. 

1. His food looks mouth-watering and he’s certainly your guy if you wish to learn the rules of being a great cook, especially when you’re in the wild exploring. 

2. Enjoying the first sip of that garam chai between the mountains and cold is like heaven on earth. 

3. Having some food for soul in Kumrat doesn’t seem to shabby right?

4. Would you look at the sight? This truly is nature’s beauty!

5. This is precisely what you call an Instagrammer’s paradise. 

View this post on Instagram

As we all know that today is the last day of 2018, it has been an amazing year for me because I finally started doing what i love, I started following my passion and this year has been a happiest year of my life, met many amazing people here On instagram. i want to Thankyou all very much, you guys appreciate me and support me and it really means a lot to me. Thankyou so much guys you all are the best, May the New year bring joy in your life and may you all get to follow your passion and dreams, Stay blessed and keep smiling. . . . . . . . . . #travelbeautifulpakistan #ig_pakistan #mushkpuritop #snow #snowhike #mountaintop #murree #picturepakistan #pictureofpakistan #mountainsofpakistan #winter #winteradventures #snowadventures #beautifulpakistan #happylife #happytimes #islamabadfoodblog #pakistanifoodbloggers #daguywhocooks #lovepakistan #travelpakistan #pictureoftheday #picturepakistan #bye2018 #happynewyear

A post shared by Ahsan irshad. (@daguywhocooks) on

6. Enjoying shawarma in the wild seems like too good to be true but ok. 

Born and raised in Islamabad, Ahsan Arshad is recognized for cooking different cuisines outdoors – desi food, Italian and Chinese dishes as well as fast food.

Now you know why we wish to trade places with this chef!

Android Users May be able to Play Games Before Downloading Them

play store

Technology is rapidly evolving, and with time, it has shown us amazing potential. Along with tech, the gaming industry has also received a massive boost.

The revenue generation through smartphone gaming now accounts for almost half of the global gaming market, which is mindblowing!

Hence, as the market expands, bigger titles mean more storage! Google has a solution for that!

The tech giant is currently working on a feature that will allow gamers to play a game on the Play Store before they install the application.

This was picked up by XDA Developers who spotted a Linux’s kernel submitted by a Google employee.

Furthermore, the documentation revealed works on a new Incremental File System which will allow users to play before downloading.

It reads:

Special-purpose Linux virtual file system that allows execution of a program while its binary and resource files are still being lazily downloaded over the network, USB etc. This would allow running big Android apps before their binaries and resources are fully downloaded to an Android device.

This will not only help save a gamer’s storage capacity, but also the large sum of internet bandwidth that is consumed in the process as well.

The feature is more likely to be introduced next year with Android 12.

Stay tuned to Brandsynario.

Pakistani Female Contesting to Represent Students in London


Mina Rana, a Pakistani student previously, has launched an innovative election campaign at the King’s College London. The purpose of this election is to redefine the relationship students share with university and vise versa.

As reported by the News, Rana sat down and had an elaborate discussion on the matter. Rana hopes that the outcome of the overall campaign will produce a cohesive environment for students at King’s College London.

She explained that the campaigns main focus will revolve around intriguing topics such as countering Islamophobia, raising charity, religious and gender diversity, better facilities for students dedicated to mental health.

“I am contesting the elections for Vice President Activities and Development to represent Pakistan and show the world what Pakistani women can do when they are given equal opportunities,” says Rana.


Rana discussed further the initial time each students has to wait to have access to the mental health facility, “Students have to wait for up to 10 weeks to access mental health support at King’s. If I am elected, I will enable final year psychology students to support those suffering from mental health problems so that a friendly environment is created for students without incurring any extra burden on the university and also ensure shorter waiting times to see a counselor.”

Her focus will basically be interfaith harmony. She hopes she can work on creating a welcoming environment for people joining King’s from across the globe.

A fellow mate, Claire at King’s commented on Mina’s campaign,” She has always been an engaging student. She’s the person who anyone can come to share their problems because she goes the extra mile to make everyone feel special.”

The campaign’s slogan is, “She should run ’cause she’s the one.” Rana has earlier been part of multiple student societies at King’s such as Pakistan Society, India Society, Feminist Society, Italian Society, and Indo-Pak Development Society.

For more news and updates, stay tuned to Brandsyanrio.

Humayun Saeed’s Hilarious Comment On Adnan Siddqui’s Video Is Cracking Us Up

Source: The News

Our Pakistani superstars are really talented. No, we aren’t just talking about their acting skills but also their sense of humor. Speaking of which, it’s safe to say that Adnan Siddiqui and Humayun Saeed are two that have been ruling hearts for quite some time now.

They’ve been in the industry for far too long and with their prolific acting skills, good looks, and sense of humor, have amazed their fans all across the globe!

Just recently, Adnan Siddiqui was seen having a meal at a local hotel in Lala Musa, the city of Punjab and posed a short video clip on his Instagram account.

Check out the video!

In the video, Adnan Siddiqui goes on to mention that he’ll be eating all of the food that’s there on the table. Yes, the food sure looked tempting and we wonder whether he ate it all or not. However, Humayun Saeed, commented on his video saying,

Abay chal jhootay… 2 niwalay se zyada khata nahin tu …hamain dikhao…takay hum khayen aur motay ho jayen …lol

Here’s the comment!



From commenting on Mere Paas Tum Ho’s memes and tweet, here they are again, commenting on each other’s videos. The bond and chemistry that they share is absolutely adorable!UH

What do you think of Humayun’s comment? Let us know in the comments below.

For latest news and updates, stay tuned to Brandsynario.

Pakistani Female Cricketers Beatbox Like Pros

Pakistani Female Cricket Team

A fun video was released by the International Cricket Council (ICC) on their official Youtube channel of young women from the national team of Pakistan beatboxing to their own rhythm.

The video caught our eye as we see these women exhilarating in flow with one of them holding the bat and pretending as if it is a mic while the rest of the three young and talented women provide her with the background notes and dance along with the beat.

The 23-second video titled, ‘Women’s T20 WC: The special Pakistan beatbox’ was captioned, “Pick the beat, set the rhythm, make your own music.”

The video has been trending on various social media platforms, after all, we are a cricket crazy nation!

Uploaded on the 18th of February, the video has been liked by almost 2000 times.

In Sydney, the captains gather to gear up for media launch for Women’s T20 World Cup.

A notable attendance will be witnessed on International Women’s Day in Melbourne as for the first time a women’s sports match might be held on the 8th of March.

The tournament comprises of 10 teams out of which eight were automatically selected on the basis of positions from the 2018 T20 World Cup.

For more news and updates, stay tuned to Brandsynario.

4 Ways Pakistani Parents Can Easily Build Trust With Their Teenagers


The moment a child hits their early teens, the one thing that becomes a major concern for parents is trusting them. A majority of parents struggle to understand their teenagers but let’s face it, it is one of the most crucial stages of life.

We must understand that a breach of trust usually happens when you’ve given your child some responsibility, privilege or freedom that he or she may misuse or abuse.

If you’re a parent of a teenager, here are a few things you can practice to build and maintain that trust:

1. Don’t approach problems emotionally

Dealing with problems, emotionally could make lives difficult. It’s always wise to teach your children to make better decisions instead of pointing out their mistakes.

2. Always be a good listener

An open communication is key to a healthy relationship and if parents don’t listen, the teen closes up and starts to remain silent.

3. Always build-in room for forgiveness

Children learn from mistakes and they should be allowed to make them as long as they understand that every action comes with a set of consequences.

4. Allow them to own up to their actions responsibly

It’s important not to have your children blame others or minimize the problem. The key here is to let your child take the responsibility of owning his/her mistake.

And this TVC by Shoop has truly touched our hearts!

In Pakistan, we usually don’t come across brands talking about the issues between parents and teenagers which we think is extremely important in today’s era. However, Shoop is doing just that. Shoop is one of the brands that is actually trying to focus on what’s important in a teenager’s life; keeping in mind the bond with their parents.

Check it out!

In Shoop’s latest TVC, we observe a common situation that takes place in most households. The father wakes up to noises coming from the kitchen late at night. He’s sure that it’s his son who is always in the kitchen finding something for himself to eat at night. He comments on his son’s lack of focus in life. He is about to enter the kitchen when he finds that his son is actually making Shoop noodles for his sister who is studying. How endearing is that?

We absolutely love how Shoop flawlessly conveys the message of trust in this TVC and supports the idea of free-spirited teenagers who just want to prove what they’re capable of. Not only does it show the element of trust but it also shows family bonds and a brother’s consideration for his sister.

Kudos to Shoop for conveying this thoughtful message. We really do hope this brings a change in mindsets and parents learn to be more trusting and less suspicious of their teenagers.

What do you think about this thoughtful TVC? Let us know in the comments below!

Gas Leak Report: Soybean Dust Or Pollutants? Authorities Still Conflicted About What’s Causing It

Geo Tv

As Karachi woke up to the horrifying news of mysterious gas leak on Monday morning, the people have been As per media reports, the gas leak has claimed the lives of 14 people and has affected hundreds of people in two days.

However, there were some sources that claimed the toxic gas could be caused by the over exposure of soybean dust which is known to have affected hundreds of people previously in Spain. Sources have claimed that Aeroallergen from soybean dust was found in blood samples that was collected from people who died of this gas leak. It is said that the soybean shipment was unloaded at Karachi Port.

Here’s what Senator Murtaza Wahab had tweeted:

An extensive report by Global Environmental Lab Pvt. Ltd. suggested otherwise

Furthermore, an extensive report was released by Global Environmental Lab Pvt. Ltd. (GEL PVT) regarding the hazardous gas leak. GEL Pvt. Ltd., they voluntarily conducted the activity of monitoring the quality of air on number of locations on the request of Sindh Environmental Protection Agency (SEPA).

Their main objective was to assess the presence of toxic gases and their levels in the area. This required them to assess the levels of CO, NO, H2S, SO2, VOCs, O3, PM10 and PM2.5 in the air. After the assessment, following results were recorded during:

The mysterious smell of gas increases near midnight

The reports suggested that the levels of all pollutants exceeded the allowable limits when they were monitored around midnight near Ziauddin hospital, Keamari. According to Express Tribune, a local teacher Asif Shah claimed that the foul smell reduces during the day time and increases at night. However, the main source of gas leak is yet to be confirmed.

A Twitter user also shared the same report saying that it’s the SO2 due to the burning of eWaste & Medical Waste

Furthermore, more schools in the affected areas have announced to remain closed for the time being to ensure children’s safety and avoid any health risk.

This is a developing story.

For more news and updates, stay tuned to Brandsynario.

Land Allocation Underway for $10 bln Aramco Refinery in Gwadar – GDA Chief


Director-general of Gwadar Development Authority (GDA), Shahzeb Khan Kakar announced that the upcoming oil project in the city of Gwadar on the southwestern coast of Balochistan will be hosting a multibillion-dollar Saudi oil refinery, Aramco reports the Arab News on Monday.

The expected capacity of the oil refinery in Gwadar is between 250,000 BPD to 300,000 BPD. The chief hopes that the expectations are met within a couple of following months of land allocation for the $10-billion Saudi oil refinery project and also a $1-billion petrochemical complex.

Kakar announced that the process of allocation has initiated in the city of Gwadar, “The land allocation process for the oil refinery is underway with the provincial government’s revenue department in Quetta.”

Last year, during the official visit of Saudi Crown Prince, Muhammad bin Salman had announced a $20 billion investment in the region for which 7 investment deals were signed. $10 billion is allocated to this particular project out of the signed deals.

China, on the other hand, has already invested $60 billion in Pakistan’s infrastructure as Gwadar plays a vital role under the China Pakistan Economic Corridor (CPEC) project. The chief envisions Gwadar as a smart seaport, just as Singapore or Dubai.

There were certain issues the port was facing such as the availability of electricity, water supply, and security concerns. However, all of the problems have been addressed.

Kakar mentioned, “All hurdles in the way of Gwadar’s development have been removed and the city will be a future Singapore … By 2050, Gwadar’s economic turnover will reach $30 billion and per capita income is expected to be $15,000.”

For more news and updates, stay tuned to Brandsynario.a

‘Baytee’ Application Launched by Sindh Government & IT Ministry to Empower Women


The Sindh Government and IT Ministry have officially launched a much-awaited application called ‘Baytee’ to empower the women in Pakistan.

The application is a portal from which females can receive advocacy on women’s rights, disseminate information on laws and regulations.

They can also search for women-focused education schools, scholarships, training opportunities, job portal, health services, get a helpline, etc.

Furthermore, the girls will be able to locate nearby hospitals, women police stations, educational institutions, hostel.

Screenshot Image

The decision to launch the Baytee application was made during a meeting held under Federal Minister for Information Technology and Telecommunication Khalid Maqbool Siddiqui in Islamabad.

The federal minister for IT was lauded the initiative and asked for the application to be worked upon on an immediate basis.

What do you think about this new initiative?

Share your thoughts with us in the comments below.

Stay tuned to Brandsynario for more news and updates.

Coronavirus: Apple Warns Shortage of IPhones

Umar Akmal & Ahmed Shehzad Want to Leave Their Controversial Pasts Behind!

umar akmal and ahmed shehzad

The Akmal brother has always found themselves in the limelight, and more or less it has always been for a shameful reason. Ahmed Shehzad has followed a similar pattern in recent times.

From dropped catches to early dismissals, Umar Akmal has been under fire for a lot of things and now he can now add another reason under his belt. While Shehzad has also come under the limelight for his performances.

However, both batsmen, in a recent press conference have said that they’d like to let their controversial past be bygones.

“Problems are a part of life. I want to play great cricket for Quetta Gladiators,” Shehzad said. “My complete focus is on the PSL. I want to move ahead of all the controversies,” Akmal added.

Recently, Umar Akmal allegedly misbehaved with a fitness trainer, allegedly exposing himself completely during a skin-fold fitness test at the National Cricket Academy (NCA).

Junior Akmal now finds himself facing the prospect of being kicked out of the next domestic tournament.

Umar Akmal Smashes Shahid Afridi’s ‘Most Ducks by Any Pakistani in T20’ Record!

Whereas Senior Akmal himself miserably failed the fitness test himself by margins.

ESPNcricinfo reports that Umar, after allegedly exposing himself asked the trainer “Where is the fat?”

Furthermore, big brother supported little brother did it in mischief and said it was simply a “misunderstanding”.

Meanwhile, Pakistan Cricket Board (PCB) confirmed to ESPNcricinfo that they are fully aware of the matter and looking at potential punishments in the context of bringing the game into disrepute. Umar could potentially be axed from the upcoming domestic one-day cup.

Moreover, it was found that both brothers have not signed any contracts with their provincial teams, nor with the PCB and yet they were playing domestic cricket without any contractual obligation.

We have now to see what punishment PCB has in store for Akmal. Over the months, many cricketers have been in hot waters for scandals and plenty controversies, they include Imad Wasim, Imam-ul-Haq and even Shaheen Afridi!

After #ImamulHaqExposed, Spotlight Falls on Afridi!

Stay tuned to Brandsynario.

Poisonous Gas Kills 14 People in Karachi’s Kemari Area Confirms Report

Source: Dawn News

February 19th: Federal and provincial governments have been looking into the matter but their efforts to reach a conclusion have gone in vain. Sources of the poisonous gas have not been addressed as yet while 14 people have lost their lives.

Schools near the affected areas remain closed while PSO closes its Keamari oil terminal. Traders also happen to reject reports circulating blaming soya bean consignments.

The special health secretary confirmed the number of deaths in his report to Chief Minister, Syed Murad Ali Shah, “14 patients expired from Feb 16 to 18, until the signing of this report at 6.30 pm.” (Source Dawn News)

February 18th, 5 pm: A total of 11 people have lost their precious lives in Kemari, reports Dawn. However, despite the casualties, the source of the poisonous gas is still unknown to authorities.

Locals from the areas near Kemari gather at the Kemari Jackson Market and demand answers from authorities as to whose negligence is it that the source of such a dangerous gas has not been found out as yet.

February 18th, 11 am: As reported by The News, the death toll has now increased to 8 as more individuals complained about breathing problems and tightness in the chest later in the day on Monday. Many were shifted to the hospital again.

Authorities fear the number might escalate with less information about the gas but it could most likely be “Hydrogen Sulphide, a highly poisonous gas that is a byproduct of crude oil and also generates in the sewerage system.”

February 17th: According to ARY News, at least 4 people are pronounced dead in Karachi’s Kemari area due to a mysterious gas. Authorities fear the number might escalate with less information about the gas.

The names of three dead individuals are Maymar Begum, Rizwan, and Ahsan while a woman can not be recognized as yet. Others affected have been shifted to health facilities nearby.

Station House Officer, Malik Adil Khan says that the victims are facing serious respiratory problems. “We are obtaining details of the incident and at this stage, nothing could be shared.”

Chief Minister Sindh, Murad Ali Shah and Federal Minister for Maritime Affairs, Ali Zaidi have taken under consideration the case as an emergency which has cost the citizens their lives.

“Shocked to hear about the loss of life due to poisonous gases in Kemari. Although the incident is not in the port, KPT officials have been dispatched to investigate the root cause. I request everyone to refrain from making any comments on the media till we have the facts on hand.” says, Ali Haider Zaidi on twitter.

Zaidi warns to not make false comments on media unless the authorities have figured out facts and figures. Reportedly, no poisonous gas was traced near the port.

This is a developing story.

For more news and updates, stay tuned to Brandsynario.

Ali Zafar’s Harassment Case: Mind-Boggling Details May Surface in Court

Meesha Shafi

Ali Zafar’s harassment case has been prolonging for more than a year now since musician, Meesha Shafi has accused him of harassment.

Many sided with Meesha including Mahwash Ajaz, a digital media professional, as she struggled through court proceedings since bringing in enough proof of harassment was becoming difficult.

On the 18th of February, Ajaz tweeted rather what came as a shocker. The writer consciously switched sides and apologized publicly to Ali Zafar and his family for causing pain on Twitter.

Ajaz highlighted that “some incidents have revealed” in her tweet which means there is information that is not accessible to the media and will eventually come in the light once court proceedings take place and more facts come forward.

Recently, the news was circulating on social media that the court is currently processing the defamation case against Meesha Shafi.  However, Meesha Shafi’s petition against Ali Zafar has been delayed by Lahore High Court.

There have been more cases that have come forward against Ali Zafar. Many on Twitter are having a hard time believing that Shafi might as well be at fault this time.

For more news and updates, stay tuned to Brandsynario.

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