The Board of Directors of PBC also extended its heartfelt appreciation to the outgoing CEO, Mr. Ehsan Malik, for his leadership.
Karachi, June 30, 2025: The Pakistan Business Council (PBC) board is pleased to announce the appointment of Mr. Javed Kureishi as its new Chief Executive Officer. Mr. Kureishi is a seasoned Citibanker with 34 years of leadership experience across Pakistan, Egypt, South Africa, the Czech Republic, the UAE, and Singapore. He has held senior regional roles across Asia, the Middle East, Eastern Europe, and Africa and is an expert in emerging market strategy, stakeholder engagement, and policy advocacy.
According to the announcement, the PBC board of directors unanimously selected Mr. Javed Kureishi as the new Chief Executive Officer, effective July 11, 2025.
The Board of Directors of PBC also extended its heartfelt appreciation to the outgoing CEO, Mr. Ehsan Malik, for his leadership and commendable service over the past ten years. During his tenure, Mr. Malik significantly strengthened PBC’s position as a leading voice for the formal business sector and progressive economic policy in Pakistan. His efforts advanced stakeholder engagement and reinforced the organization’s commitment to responsible business practices.
Mr. Javed Kureishi currently sits on the boards of KElectric, PIA Holding Co, Fauji Food, Pakistan Oxygen Ltd, Samba Bank, Lucky Electric, and Tricon Boston, with prior directorships at the Pakistan Stock Exchange, Power Cement, Naya Nazimabad, the Pakistan Cricket Board, Sindh Infrastructure Development Co Ltd, and Pakistan Corporate Restructuring Co Ltd and served as Senior Consultant to IFC Pakistan.
Dr. Zeelaf Munir, Chairperson of PBC, thanked Ehsan Malik and welcomed the new CEO on behalf of the board and members. She added, ‘’Mr. Kureishi’s leadership, deep understanding of Pakistan’s business landscape, and global perspective position him to advance PBC’s mission and steer the organization into its next phase of sustainable growth and meaningful impact.’’
The Pakistan Business Council is a pan-sectoral business advocacy body comprising over a hundred companies, including multinationals. Its research and advocacy aim to help create jobs, grow exports, reduce import reliance, and promote the formalization of the economy.
The event, held under the theme “Scaling Pakistani Game & App Exports: Growth, Monetization & Global Paydays,”.
Lahore, June 30, 2025: Payoneer (NASDAQ: PAYO), the global financial technology company powering business growth across borders, hosted Payoneer’s Game Leaders Connect 2025 in Lahore on June 21, 2025, an exclusive event focused on empowering 75 founders, decision makers and leaders of gaming studios and game app developers to build borderless brands and export-ready global businesses with industry insights and global market strategies and resources.
The event, held under the theme “Scaling Pakistani Game & App Exports: Growth, Monetization & Global Paydays,” brought together ambitious founders, product heads, and ecosystem enablers from companies like InvoZone, Euphoria XR, TF Business Solutions, Solvefy, Fishry/Bramerz, and BDigital. Attendees engaged in sessions focused on overcoming real-world challenges of international billing, streamlining cross-border transactions, and building sustainable revenue streams. Payoneer hosted a workshop for developers and digital entrepreneurs to better understand how to leverage the Payoneer platform to accelerate global growth, including through virtual multi-currency accounts in multiple global currencies, seamless global billing with multiple payments option for payers, and checkout services that remove global payment barriers and enable businesses in Pakistan to thrive in international markets.
“Pakistan is a priority market for Payoneer, and we are a trusted cross-border payments partner to leading game developers, tech companies, and service exporters in the country who leverage our business-grade features and secure platform for cross-border trade,” said Nagesh Devata, SVP, Asia-Pacific at Payoneer. “As the gaming industry in the country rapidly expands, projected to reach nearly $1 billion in revenue in 2025 with over 45 million gamers and $158 million in exports, Payoneer is committed to continuing to support the ecosystem by seamlessly connecting Pakistan’s SMBs to the global, digital economy.”
The event featured a dynamic lineup of sessions designed to inspire, inform, and engage attendees across topics including:
• Pakistan’s $1B Gaming Exports Playbook: Hilal Khan, Chair of IGDA Pakistan, emphasized, “Building a robust ecosystem with streamlined monetization and global collaboration is key to realizing Pakistan’s true potential in the international gaming market.” He outlined a clear strategic roadmap to help attendees learn how to navigate ecosystem challenges, optimize monetization, and expand cross-border opportunities to scale their gaming businesses in the billion-dollar export sector.
• Scaling Fast, Getting Paid Faster: Talha Fakhar, Founder TF Business Solutions; Furqan Aziz, Founder and CEO of InvoZone; and Ahmad Malik, Co-Founder and CTO of Euphoria XR, had a panel discussion about the realities of dollar-based pricing, investor confidence in global earnings, and the impact of monetization strategies on scalability.
• Additional sessions on Building Borderless Brands and Building Export-Ready Game Dev Teams, led by Badar Khushnood of Fishry/Bramerz and Furqan Aziz of InvoZone respectively, explored how brands can leverage Pakistan’s rapidly growing digital audience and social media platforms to reach global markets. Khushnood noted, “Building borderless brands means enabling game creators to scale beyond borders, turning local passion into global engagement. With Payoneer’s seamless cross-border payouts, this vision becomes actionable, fueling Pakistan’s game development industry to play on
the world stage.”
Payoneer serves customers in 190+ countries and regions, leveraging relationships with nearly 100 banking and payment service providers. With approximately two million active customers, Payoneer processed $80 billion in volume in 2024. Payoneer also has approximately 100 customer success managers in 35 countries, speaking over 20 languages, building strong, localized relationships with SMBs to support their global businesses.
Zong’s efforts were acknowledged specifically for its provision of international roaming services to pilgrims and its satisfactory delivery.
Islamabad, Pakistan – June 19, 2025 – Zong, Pakistan’s leading digital innovation company, has received “Profound Appreciation for upholding the highest standards of services” award from the Ministry of Religious Affairs (MoRA) for its outstanding support to Pakistani pilgrims during Hajj 2025. The award was presented at a ceremony in Makkah as part of a special recognition program led by the Coordinator of Makkah and his team from the Pakistan Hajj Mission, honoring key contributors to this year’s successful Hajj operations.
As part of its strategic partnership with MoRA, Zong enabled seamless connectivity for over 90,000 Government Scheme Hujjaj through its specially designed Hajj 2025 international roaming bundle. The package included free SIMs, 240 international minutes, 60 SMS, 2GB of WhatsApp data, and 10GB of unrestricted data allowing pilgrims to stay in touch with their families throughout their spiritual journey.
Zong’s efforts were acknowledged specifically for its provision of international roaming services to pilgrims and its satisfactory delivery of telecom support during Hajj 2025. In addition to robust network services, Zong provided real-time in-app tracking, a dedicated helpline, and on-ground assistance via service kiosks across key locations in the Kingdom of Saudi Arabia, ensuring that help and connectivity were always within reach.
Khurram Ishaq, Head of LDI & International Business at Zong, shared: “Supporting Hajj pilgrims on such a meaningful journey is a responsibility we take seriously. At Zong, we see connectivity as a vital companion on this sacred journey, enabling presence, peace of mind, and connection with loved ones even across borders. Our goal was to deliver uninterrupted connectivity, ease of communication, and dependable assistance throughout. This recognition from the Ministry reflects the success of our team’s commitment and the impact of our services on the ground.”
This recognition reinforces Zong’s mission to lead with innovation and serve Pakistanis at home and abroad through advanced, reliable digital solutions.
After weeks of intense drama, emotional high and back to back controversies, Mann Mast Malang has finally come to it’s end. The last episode has aired with a bang that has left fans heartbroken, shocked, and deep in thought.
This wasn’t your typical happy-ending drama. Instead, the finale delivered gut-wrenching moments, heavy goodbyes, and characters who met tragic ends. It was not a safe way out AT ALL.
The Final Blow: Family Feuds Explode
Kabir (Danish Taimoor) exposes Wajid’s deceit to Asma and Riya which resulted in numerous confrontations and turning tables. Asma, overwhelmed by revelations, takes a drastic step by shooting Wajid and hence landing herself in jail.
The scene is haunting. Asma, once calm and composed was seen consumed by a storm she can no longer control.
Fans loved the satisfying closure to their favourite drama Mann Mast Malang. They loved how Asma finally took revenge of her family. However many viewers were upset with Sikandar’s tragic fate.
The Tragic Fate of Sikandar & The Love of Kabir and Riya
If there’s one character whose ending hit the hardest, it was Sikandar. Loved for his sincerity and quiet strength, Sikandar’s death felt like a punch to the gut.
His death reminded viewers that in the world of Mann Mast Malang, goodness doesn’t always guarantee survival. Sometimes, the kindest souls pay the highest price.
Amidst all the heartbreak, one thread of hope remained: Kabir and Riya. After surviving betrayals, family feuds, and emotional warfare, the two finally found their way back to each other.
The last scene of them walking away together is healing in it’s own. It helped remind what true love can survive, if it wants to that is.
What made Mann Mast Malang so gripping wasn’t just the plot twists, it was the very human themes it explored:
Revenge vs. Redemption: Asma’s story made us question what justice really looks like.
Family and Fracture: The show exposed how deeply families can hurt—and how rarely those wounds fully heal.
Love in the Time of Chaos: Kabir and Riya’s story wasn’t perfect, but it felt real. Messy, complicated, and still worth saving.
What Was The Public Reaction?
While most of the people raged on certain themes from the drama (which is understandable) the others watched it like their Wattpad fantasies are finally on their screens. For the good or for the bad there is no doubt that the drama had people invested. Even Sahar Hashmi (Riya) has similar opinions.
Fans flooded timelines with their thoughts, tears, and reactions.
If anything, there is no doubt that Mann Mast Malang reminded us that not all wounds heal. That sometimes, closure looks like a prison cell. And that sometimes, walking away hand in hand doesn’t erase the past, but it does honor the fight.
Stay tuned to Brandsynariofor the latest news and updates.
Our wedding day is one of the biggest moments of your life—and whether you’re the bride or the groom, you deserve to look your absolute best. Today, Pakistani grooms have more style options than ever before. If your big day is around the corner, now’s the perfect time to start exploring the market.
These six designers are leading the way this wedding season, offering the perfect blend of tradition, innovation, and impeccable tailoring.
1. Nauman Arfeen – The Master Tailor
Karachi-born Nauman Arfeen is a perfectionist. He creates sherwanis with finesse. His designs showcase classic sophistication and daring statements. Each one fits like armour and feels like a dream. If you desire a look that exudes royal confidence, he’s your go-to man.
Arsalan Iqbal presents striking velvet and organza sherwanis. His jackets are adorned with elegant brocade work, and he leads trends with new colours and fashionable cuts. Iqbal seamlessly blends tradition with modernity, aiming to stand out without compromising cultural roots.
HSY revolutionised groom attire in Pakistan. His sherwanis are beautiful with delicate embroidery and high-quality material. He combines classic style with new concepts. Each of his dresses feels like art.
Grooms who like bold yet elegant clothes gravitate toward his outfit. Celebrities adore him for a reason.
Amir Adnan marries business acumen with design sense. He was instrumental in developing the contemporary sherwani since 1990. His silhouettes are crisp and bold. His collections appear bespoke, well-tailored, and striking. He refers to it as modern tradition. Grooms who desire refined minimalism fall in love with his style.
Deepak Perwani adds theatrical drama to the bridegroom’s attire. His collections have bold embroidery and luxe textures. He won international awards and a Guinness-recorded World Record. His designs make a dramatic statement from every direction. Grooms who desire drama and depth opt for Perwani.
Kamiar Rokni strikesa balance between tradition andcontemporaryedginess. He introduces couture-level skill. His staffcustom-fitswithprecision for the groom‘s form. He providesstriking details and new silhouettes. His creationsexude refinement and expressive flair. For thecouture on yourwedding day, he‘s the choice.
Classic? Choose Nauman or Amir. Bold? Perwani or HSY.
Match the Fit
Opt for couture tails such as Rokni or Perwani. For ready-to-wear, try Arsalan and HSY.
Choose Your Colour
Velvet suits Arsalan’s colour palette. Creams and soft colours shine with Amir.
Watch Out for the Price Tag
Couture tailoring is more expensive. Design houses such as Nauman and HSY provide a range at various price points.
Pakistani groom fashion now blends heritage with high style. These six designers bring reliability and flair to your wedding look. Choose one, customise your sherwani, add the right turban and shoes, and own your day. With these names on your radar, you’ll dress like a king this wedding season.
Stay tuned to Brandsynario for latest news and updates
Luxury met tradition, and controversy, when Prada faced backlash for showcasing sandals strikingly similar to Kolhapuri chappals. The iconic Indian footwear is centuries old, and it’s now back in the world arena. Prada attempted to refer to them as “leather sandals.” But the world caught up.
A Familiar Design on the Runway
The sandals launched in June at Milan Fashion Week. They featured tan leather, braided straps, and toe rings. They shouted Kolhapuri, but Prada referred to them with no specificity. This outraged those who lived in the South Asian part of the world.
It was called cultural appropriation by critics. They cited the fact that the sandals were being sold at approximately 1.2 lakh Indian Rupees, while craftspeople sell originals for less than 1,000 INR.
Prada gives the Kolhapuri a high-fashion makeover.
Artisans and officials responded quickly. Local producers, particularly those from Maharashtra and Karnataka, felt ignored. They claimed credit and compensation.
The Maharashtra Chamber of Commerce sent a letter to Prada. Karnataka’s Rural Development Minister also complained. They pointed out that Kolhapuri chappals have a GI tag. But they added that the brand never used the words India or artisans with the craft.
Prada’s Response
Under scrutiny, Prada shifted.
The company recognised the sandals’ heritage. They officially declared the design “inspired by traditional Indian handcrafted footwear.” Prada also mentioned they’re willing to partner with artisans, adding that the sandals are still in the early stage, not finalised for commercial availability.
Kolhapuri chappals trace their roots back 800 years. They have borne rural India’s soul through the ages. They give jobs to thousands of artisans, but mass popularity and thin profit margins ensure that makers remain in the struggle.
Now, international attention can yield dividends. If Prada keeps its word, local producers may find new markets and revenue. However, delivery and equitable participation are crucial.
Bigger Questions at Play
This incident raises larger questions. How do luxury brands incorporate historical designs?What is ethical inspiration and cultural pilfering?
Most believe global brands have to acknowledge the stories behind such craftsmanship. Most of all, they need to give back earnings to communities that keep these traditions alive.
Yes, Prada did Kolhapuri proud with its high-fashion makeover. But what will follow matters. A true artisan alliance had the potential to transform savvy heritage into a worldwide opportunity. But if it is another runway stunt, the outrage will be understandable. As Prada rides the spotlight, everyone will see how it respects culture, not merely money.
Stay tuned to Brandsynariofor latest news and updates
Social media is no longer what it used to be. It has become a rat race, and the algorithm is getting ruthless every day. Reel after reel, content after content, and if the algorithm doesn’t approve, it’s baseless.
Welcome to the social media algorithms of 2025, where your content isn’t just competing against human content but also with machine learning models.
You’d be surprised to know your content is shown to less than 5% of your followers unless it garners immediate engagement.
But that doesn’t mean that you lose all hope now. Once you figure out how the social media algorithm works, you can easily level up your engagement game. Here are some social media tips that will aid you in cracking the social media algorithm.
Social Media Algorithms: Why You See What You See
The algorithm definition in social media refers to the underlying system that prioritises content based on specific signals.
To put it simply, a social media algorithm is a set of automated rules and calculations used by platforms to decide which content appears in a user’s feed, and in what order.
Instead of displaying posts chronologically, platforms use these algorithms to surface what they believe is most relevant to each individual user.
Each platform, like Facebook, X, TikTok, Instagram, and Pinterest, has its social media algorithms that it uses to curate a user’s experience.
However, all of these algorithm systems boil down to AI to analyse, predict, and rank content on the platforms’ different feeds.
Social media algorithms in 2025 will determine what to show based on:
Engagement: Likes, comments, shares, and saves.
Watch Time: Videos watched for longer gain more visibility.
AI Personalisation: Content tailored to users’ interests.
Relevance: Using trending hashtags, sounds, and current topics helps.
Social Media Tips: How to Beat the Social Media Algorithm
Here are some simple social media tips for the algorithm that will make your content stronger in relevance to engagement and reach.
1) Quality Over Quantity
If you’re still clinging to the “post every day to stay relevant” mindset, you need to stop. Platforms like Instagram, TikTok, and LinkedIn have evolved to prioritise content that sparks engagement, not just fills timelines.
Posting five mediocre posts is a waste of energy if none of them start a conversation.
In 2025, it’s better to post three times a week and get real interaction than seven rushed posts with low traction. This is because the algorithm is now rewarding retention, engagement and saves more, and you can only get that with quality content.
Solution: One killer carousel, reel, or story a week that sparks discussion or gets bookmarked is worth more than a daily photo dump with zero substance. Focus on storytelling, visuals, and captions that invite replies, shares or saves. This is what the algorithm and the audience want.
2) Use Short Form Video Content, But In a Smarter Way
Yes, Reels and TikToks still dominate, but the random dances and aesthetic coffee shots aren’t cutting it anymore. In 2025, value-driven short-form content is outperforming random viral attempts. Focus on grabbing attention in 3 seconds and keeping the viewers hooked.
Tips:
Start with something attention-grabbing.
Add captions to maintain interest.
Join trending challenges or use popular sounds.
Think “micro masterclass,” “3 hacks in 30 seconds,” or “watch till the end” reveals.
3) Start Using Keywords Again: Make Your Content Searchable
Social platforms are functioning like search engines, especially TikTok, YouTube, Instagram (via captions), and even LinkedIn. Algorithms are leaning harder into SEO within social platforms. Even statistics suggest that 40% of Gen Z users prefer searching on TikTok over Google.
What does that mean? Your captions, bios, and even spoken words in videos are now searchable. If your content isn’t keyword-rich, it’s basically invisible.
What You Should Do: Use strategic but natural keywords in your captions, video subtitles, and even spoken words.
Best Practices:
Add keywords like “TikTok followers” to captions.
Use alt text for images.
4) Engagement Isn’t Just Likes Anymore
The 2025 algorithm is obsessed with meaningful interaction. That means comments, shares, saves, and even DMs count for more than likes. The social media algorithm rewards content that people revisit or share with others.
Posts optimised for saves get 40% more reach.
Pro Tip: End your content with micro-CTAs:
“Save this for later”
“Tag someone who needs this”
“What do you think?”
Ask followers to comment with their thoughts, tag a friend, or share the post.
5) Follow-up With Trends But Make Them Yours
It’s all about not jumping on the bandwagon until it’s about trends and social media. Only then, you need to keep up with the trends in your own unique way.
Don’t just copy what everyone else is doing. Algorithm loves the content that is getting reach due to the buzz around it, but also has a unique touch to it. You never know, you might start a new trend this way.
Here is what you can do: Add a twist to your content. Turn a trending sound into a skit related to your niche. Recreate a viral format with your own story. This can be done by:
Check TikTok’s Discover page.
Use niche-specific hashtags.
Follow up with trends, but make them yours
6) Use AI Content Tools
AI tools can help you create content faster. From caption generators to video editors and scheduling assistants, AI is everywhere. But you know why it fails sometimes? It’s easier for content to lose personalisation and authenticity. Only with these factors, the algorithm allow the content to reach the desired audience.
It makes sense, too; nobody wants to converse with a machine and take it seriously. AI integration is important, but in a calculated manner. It is said that AI improves the content efficiency by 30%.
What to Do: Use tools like ChatGPT (for content planning and scripting), Canva Magic Studio (for design), Descript or CapCut AI (for video edits) and Later or Metricool (for scheduling and analytics). The goal is to spend less time creating and more time engaging.
7) Be Consistent and Post at the Right Time
No, you don’t have to post daily. However, you just can’t disappear for weeks and expect results. The algorithm favours creators who show up consistently, even if it’s just twice a week.
Here is a reality check: Posting consistently twice a week for six months will benefit you more than exhausting yourself with daily posts for one month and then disappearing from your audience. And yes, even the stories count in this.
Post when your audience is most active to maximise visibility in the social media algorithm. Social media postings during peak hours get 35% higher engagement.
Use analytics to identify the best times.
Experiment with posting schedules.
8) Go Live On Your Platforms Often
Live videos get priority on feeds. Use them to interact with your audience in real time, which the social media algorithm values.
Tips:
Announce your live schedule ahead of time.
Engage with viewers during the stream.
Final Verdict: Social Media Algorithms are Not Against You
Social media in 2025 isn’t about beating the algorithm; it’s about understanding it. It’s designed to surface content people care about. If you integrate these simple social media tips into your algorithm strategy, then you won’t need to chase hacks.
Stay tuned to Brandsynario for the latest news and updates.
Christopher Nolan’s latest undertaking comes with bravado. He has released the first official poster for The Odyssey, his screen version of Homer’s masterpiece. Fans unearthed and online. It’s basic but powerful. There is a decapitated Greek statue situated among smoke and flames.
Pictures that Say a Thousand Words
Simple and clean.
Black background.
Glowing embers float up.
Only statue remnants and kinetic lighting.
No cast shadows.
No panoramic vistas.
The poster challenges people to create the backstory behind the tagline. It set off rampant speculation. One favourite theory? An Athena statue, symbolising conflict divine.
The Odyssey Poster
The poster release is accompanied by a promise. An early teaser trailer, approximately 20 seconds, is imminent. It will possibly debut in cinemas, quite possibly accompanying Jurassic World Rebirth.
A Technical Milestone
Nolan is once again pushing the boundaries. The Odyssey will be the world’s first feature film captured entirely on 65mm IMAX film cameras. Cinematographer Hoyte van Hoytema is back. Filming takes place across Morocco, Scotland, Greece, Ireland, Iceland, and beyond.
The budget is a whopping $250 million, making this Nolan’s costliest film to date.
Star-Studded Voyage
Matt Damon stars as Odysseus. He’s joined by Tom Holland, Zendaya, Anne Hathaway, Lupita Nyong’o, Robert Pattinson, Charlize Theron, Jon Bernthal, and Benny Safdie, among others.
The script promises epic encounters: Polyphemus, Sirens, Circe, and Odysseus’s grand return to Penelope.
Reddit enthusiasts are already speculating over the statue’s meaning. One offers that it’s Athena—representing rebellion by the Roman gods. Meanwhile, historians criticize Matt Damon’s attire. They claim it’s more Roman than Greek—faulted in detail. But critics also note this isn’t a documentary—it’s cinematic myth-making.
Christopher Nolan
Why it Matters
Christopher Nolan cemented his legacy with Inception, Interstellar, and Oppenheimer. All defied the conventions of filmmaking. Now, he’s going full circle to mythic fiction. He’s employing IMAX to bring back the grand epic for a contemporary audience. Fans can’t wait. Will Nolan inject new vitality into the “sword and sandals” franchise?
The teaser trailer is coming soon. Stay tuned for the next installment of promotional announcements; anticipate more images, more behind-the-scenes cast, and more plot clues. The Odyssey sets sail in theaters July 17, 2026.
Stay tuned to Brandsynario for latest news and updates
A fast-moving brush fire in Southern California spread quickly on Sunday. Officials said it has burned at least 1,165 acres. The fire began around 3 p.m. near Wolfskill Truck Trail and Old Banning Idyllwild Road.
The Riverside County Fire Department confirmed that evacuation orders are active. They cover areas north of Poppet Flat Divide Truck Trail, south of Interstate 10, east of Highland Springs Avenue, and west of Old Cabazon Road.
The Wolf Fire has also impacted Highway 243. This road leads to the mountain town of Idyllwild, and travel in the area is facing disruptions due to fire activity.
Fire crews are battling the blaze under difficult conditions. Dry air and strong winds continue to challenge containment efforts. Red flag warnings remain in effect.
Officials have not determined what caused the fire. Investigations into the origin of the blaze are ongoing.
The Wolf Fire is not the only one burning in the region. It joins several other fires in Southern California. San Bernardino and Riverside Counties have also seen outbreaks.
CAL FIRE reports five active fires in the Inland Empire. These include both brush and wildland fires. Crews are working around the clock to manage all incidents.
The region’s weather remains a key concern. High temperatures and gusty winds make fire control more difficult. Authorities urge residents to stay alert and follow updates.
The smoke and fire also affect air quality. This adds health risks for those nearby. Residents are advised to stay indoors if possible.
A related report says Canadian wildfire smoke is worsening air quality. It is affecting several U.S. states. This adds pressure on emergency response teams.
No injuries or fatalities have been reported yet. Evacuation centres are being prepared. Updates will continue as fire crews assess the situation.
Stay tuned to Brandsynario for the latest news and updates.
Punjabi superstar Diljit Dosanjh is making waves on the internet once again! After his unforgettable performance at Coachella, he found himself facing some criticism from certain online groups. Some critics claimed he was neglecting Bollywood while carving out his global presence. But Diljit didn’t stay silent on the matter.
In a powerful statement, he said, “Mujhe Bollywood mein kaam karna bhi nahi, mujhe to music se pyar hai.”This bold response quickly spread like wildfire, silencing the naysayers and earning him even more love from fans and fellow artists.
His supporters rallied around him on social media, celebrating his honesty and commitment. His message was crystal clear: Music is more than just a job for him; it’s his true calling. And Diljit isn’t interested in chasing Bollywood stardom. He’s on a mission to showcase Punjabi music to the world.
A Historic Coachella Performance that Sparked the Buzz
Diljit made history as the first Punjabi artist to take the stage at Coachella, one of the largest music festivals on the planet. Sporting his iconic turban and traditional outfit, he stood proud, not just for Punjab but for all of India.
The audience was on their feet, dancing to his infectious beats, singing along, and celebrating a culture that often flies under the radar on the global stage. It was more than just a concert; it was a cultural awakening.
Even with all the success, some people questioned his choice to go global without the usual Bollywood stamp of approval. But Diljit remained unfazed. He never relied on Bollywood to shape his fame. Instead, he carved out his path, seamlessly blending Punjabi culture with a universal appeal.
His performance at Coachella showed that when the music is genuine and the energy is right, language barriers simply fade away.
Stay tuned to Brandsynariofor the latest news and updates.
Although croissants are not historical staples in the typical Indo-Pakistani diet, they have gained popularity among the younger generations.
The ideal croissant is crescent-shaped with a subtle buttery taste and a flaky texture. It is frequently found on the breakfast table, but is also taken as a snack with tea or coffee.
An emerging trend has seen the prevalence of croissant sandwiches. The flaky pastry is used as a base to support a mix of savoury or sweet ingredients.
No Gen-Z kid, especially in Karachi, would reject a delicious croissant sandwich. But, in such a vast city, finding the best pick could be a hurdle. We have compiled a list that could help you find the best croissant sandwich in Karachi.
Test Kitchen by Okra
Located in the Phase V Zamzama Commercial Area, Test Kitchen by Okra is one of the more prominent restaurants, renowned for its amazing croissant sandwiches.
The Lime Chicken Sandwich is beloved by Karachites, but that’s not the only thing Test Kitchen offers. It also has delicious sandwich options for beef lovers with their Shaved Beef in Baguette variety.
According to the most popular reviews, the bread-to-meat ratio was perfectly balanced. The ambience and quick service elevate the overall experience.
Xander’s is a modern gourmet café located in Karachi and Islamabad. For years, Karachites have rushed into the restaurant for Babar’s Pasta, but that shouldn’t take away from the delicious croissant sandwiches on the menu.
Some customers felt that the prices were a little expensive, but others felt the quality of the croissant sandwiches and the ambience of the restaurant justified the high prices.
There were extra compliments for the tenderness of the meat, the flakiness of the croissant, and the balance between sweet and savoury.
Karachi has another delightful restaurant known for its delicious croissant sandwiches. Caffe Praha, located in Khayaban-e-Sahar, has been extensively praised for its cosy environment and fresh food.
The Dynamite Chicken Brioche, the Cheesy Chicken Sandwich, and Praha’s Euro Club Sandwich are popular items from its diverse menu. The freshness of the ingredients was specifically praised by many customers.
The name has croissant in it. This relatively new spot in Phase 8 has all the best croissants you can imagine. From their Buttery Beef Sandwich to Magnum Croissant and Pistachio Kunafa, everything on the menu is mouth-watering.
If you are yearning for a flaky, buttery croissant with no nonsense, I’d suggest you go to Paul Pakistan. Located in Phase 6, DHA, Paul’s menu is filled with breakfast, lunch and dessert croissants. Pair them with their piping hot coffee, and you’re all set.
Croissant sandwiches are more than just flaky and buttery pastries. They represent a fusion of European tastes with local flavours, imparting a unique and flavourful blend that is thoroughly enjoyed by croissant lovers.
Karachi’s top spots like Xander’s and the Test Kitchen have achieved the fusion of these two tastes. Whether it’s an egg-cheese croissant sandwich or a meaty sandwich, the restaurants have satisfied and fulfilled a diverse customer base.
For those seeking an indulgent bite with a modern twist and extensive creativity, croissant sandwiches are the best option.
Stay tuned to Brandsynario for the latest news and updates.
Things are heating up off the field for USA Cricket—and not in a good way. As the 12-month notice period nears its end, the International Cricket Council (ICC) is reportedly losing patience with USA Cricket (USAC) over ongoing governance issues that just won’t go away. The warning signs have been there for a while, but now, a potential suspension looms large.
A Year of Inaction… and Counting
Back in July 2024, the ICC gave USAC what many thought was a lifeline—a full year to get their house in order after a long list of red flags. Think: lack of transparency, messy internal structures, poor leadership, and general dysfunction. In short, the ICC said, “Fix this, or face the consequences.”
To help steer the ship, the ICC even set up a normalisation committee, hoping to guide USAC back toward stability. But now, a year later? Not much has changed.
Resistance, Roadblocks, and Missed Deadlines
According to reports from international media, that committee faced heavy resistance from within the USA cricket board itself, making meaningful progress almost impossible. There’s been ineffective leadership, delayed reforms, and a clear lack of urgency.
An unnamed ICC insider, speaking under anonymity, summed it up bluntly: “We’ve provided ample time and support. The lack of progress is no longer acceptable.”
When cricket’s global body starts using words like “unsustainable,” you know the patience is wearing thin.
Why This Matters?
This isn’t just about boardroom politics. The stakes are high—really high. Cricket is set to make a triumphant return to the Olympics at the 2028 Los Angeles Games, and the ICC wants to ensure its house is in order—especially in the host nation.
That’s why earlier this month, a delegation of ICC officials flew to Los Angeles for crunch talks with the United States Olympic and Paralympic Committee (USOPC) and members of the normalisation committee. It wasn’t a friendly check-in—it was an urgent evaluation.
And the verdict? Let’s just say the mood was far from optimistic.
While no final decision has been made yet, sources say the ICC has drawn a line in the sand. If the USAC fails to implement critical reforms before the ICC’s Annual Conference in July, suspension is not just possible—it’s likely.
And if that happens, the implications could be massive. Not just for USA Cricket’s ambitions on the global stage, but also for American players, sponsors, fans, and the development of cricket in a nation where the sport is still finding its feet.
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Cricket fans, buckle up, India vs Pakistan might just be coming your way again this September! According to a report by Cricbuzz, the Asia Cup 2025 is tentatively scheduled to kick off on September 10, and yes, an India-Pakistan blockbuster is very much on the cards. While the Asian Cricket Council (ACC) is yet to make an official announcement, the buzz is already electric.
Schedule Coming Soon
The ACC is expected to release the official tournament schedule in early July, but sources suggest that the second week of September is the most likely window for the tournament’s opening. And what better way to get things going than with the biggest rivalry in world cricket?
Although this edition will be played in the T20 format—a precursor to the T20 World Cup in 2026—the stakes are no less intense. Six teams will feature in the tournament:
🇮🇳 India
🇵🇰 Pakistan
🇱🇰 Sri Lanka
🇧🇩 Bangladesh
🇦🇫 Afghanistan
🇦🇪 United Arab Emirates (UAE)
India Hosting on Paper, but UAE Likely Venue
While India is officially listed as the host for the Asia Cup 2025, the political deadlock between India and Pakistan has led the ACC to consider a neutral venue. The UAE—well-versed in hosting high-profile, politically sensitive matches—is emerging as the frontrunner.
We’ve been here before. Last year’s hybrid model, which saw some matches held in Sri Lanka and others in Pakistan, might evolve into an even more simplified version this time: all matches in the UAE, with both India and Pakistan in attendance—but not on each other’s soil.
India-Pakistan Drama
The strained cricketing relationship between the PCB and BCCI is no secret. From diplomatic spats to boardroom stand-offs, the drama has played out both on and off the field.
Earlier this year, reports hinted that India might skip the Asia Cup altogether due to political tensions. More recently, Indian media claimed that India and Pakistan will not meet in the group stage of the 2026 T20 World Cup, a decision that could be debated at the upcoming ICC annual conference.
One of the biggest sticking points remains the Champions Trophy 2025, which is set to be hosted by Pakistan.
India’s reluctance to travel across the border resulted in what’s being called a “fusion formula”—where both nations agreed to avoid bilateral visits for ICC events over the next three years.
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The Pakistan Cricket Board (PCB) has turned to a trusted name once again, Azhar Mahmood. On Monday, the former all-rounder was officially named the acting red-ball head coach of the national men’s team.
While the role is temporary, at least until his current contract concludes, it’s a decision that reflects both continuity and confidence in someone who has quietly been a strategic pillar behind the scenes.
Back in the Mix
Azhar Mahmood isn’t new to this. He’s been part of the national coaching setup before, serving as an assistant coach under different regimes. Though he wasn’t part of the coaching panel for the recent Bangladesh series—where Mike Hesson took over white-ball duties—his name was always floating around the red-ball discussion.
Now, with the permanent head coach spot still vacant following Jason Gillespie’s resignation late last year, Azhar steps in to bring much-needed stability.
Why Azhar Mahmood?
This isn’t a token appointment or a stop-gap name. Azhar Mahmood brings serious red-ball credentials to the table. The PCB’s press release says it best:
“His deep knowledge of the game, combined with hands-on international exposure and proven success in the English county circuit, makes him exceptionally well-suited for this position.”
And they’re not exaggerating. Azhar’s two County Championship titles in England speak volumes. Anyone who’s followed the grind of English domestic cricket knows that those wins don’t come easy.
He’s a tactician, a motivator, and someone who understands the balance between old-school discipline and modern red-ball demands.
A Familiar Voice in the Dressing Room
What works in Azhar’s favour—beyond his cricketing résumé—is the fact that he’s already familiar with the players and the system. He’s not walking into a new dressing room; he’s walking back into one that knows him.
For a red-ball team that’s still looking to find its rhythm and identity post-Gillespie, this familiarity can be crucial.
While his current appointment isn’t labelled “permanent,” there’s enough trust in him to guide the ship for now.
The PCB, for its part, is hopeful:
“The PCB is confident that under Azhar’s guidance, the red-ball squad will continue to grow in strength, discipline and performance on the global stage.”
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Iran’s top military commander, Major General Abdolrahim Mousavi, called Pakistan’s Army Chief Field Marshal Asim Munir on Sunday. According to Iran’s Press TV, the Iranian commander thanked Pakistan for supporting Iran during its recent 12-day war with Israel.
Gen Mousavi praised Pakistan for its “courageous stance” and thanked the people of Pakistan for their “bold positions” in condemning what he called Israel’s unprovoked attacks.
Gen Mousavi said that Pakistan stood by Iran when Israel started attacks on June 13. He said these strikes killed senior Iranian military commanders, nuclear scientists, and civilians, including women and children.
He added, “The US administration under President Donald Trump spared no effort in assisting the Zionist regime”and accused the US of hitting Iran’s civilian nuclear sites at Isfahan, Natanz, and Fordow, facilities monitored by the International Atomic Energy Agency.
Mousavi also said that “alongside the US, several Western countries also provided verbal and practical support to the enemy.”Despite the early loss of top commanders, Iran claimed it prevented its enemies from achieving their goals. According to Iranian officials, Israel stopped its strikes on June 23 under pressure and requested a ceasefire.
During the call, COAS Munir told the Iranian commander that Pakistan value its deep ties with Iran. He stressed the need for regional peace and said both countries should stay in contact to deal with outside threats. The two leaders agreed to keep communication channels open to support peace in the area.
Iran’s statement comes after the 12-day conflict that started when Israel launched targeted attacks on June 13. These attacks killed the head of Iran’s Revolutionary Guard Corps and damaged key nuclear sites. Iran then hit Israeli targets in return.
On June 22, the US joined the fight and attacked Iran’s nuclear facilities in Natanz, Fordow, and Isfahan. In response, Iran launched strikes on US bases in Iraq and Qatar. The conflict ended on June 24 after heavy losses and global pressure forced all sides to agree to a ceasefire.
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Prime Minister Shehbaz Sharif has officially launched the “Apna Meter, Apna Reading” mobile app on Sunday. This app allows electricity users to submit their own meter readings to ensure fair billing and reduce overcharging.
The government introduced this step to slowly remove the role of meter readers from power companies. Many consumers complained that wrong or delayed readings pushed them out of the protected slab, causing higher bills.
At the launch event, PM Shehbaz said, “We implemented reforms in the power sector but have a long way to go. We brought merit-based appointments in the boards of Discos, and took strong action against the corrupt mafia.” He called the app a big step under power sector reforms.
He added, “We settled circular debt after negotiations with banks. When global oil prices were falling, we took advantage and reduced electricity prices.” He praised the minister of energy for holding tough talks with independent power producers, which helped reduce prices by Rs7.5 per unit.
PM Shehbaz also announced that people will no longer pay the Rs35 monthly PTV fee in electricity bills. “The biggest challenge is power theft worth Rs500bn annually,” he said, adding that the government is working hard to stop it.
He made it clear that the government supports solar energy and won’t discourage it. “Pakistan is one of the countries with the largest growth in solar energy production,” he said.
He stressed the app’s value for users. “It is a revolutionary technology, it will benefit every consumer in every home,” he said. He also directed the power division to promote the app, which supports five local languages.
Energy Minister Awais Ahmed Leghari said the app gives control of meter readings directly to consumers. He shared that power companies often overcharged people using under 100 units because of delays and faulty readings. Last year, the government refunded Rs10 billion to affected users.
The Power Division explained that users can take a picture of their meter on a set date and upload it. The company will issue bills based on that reading. If users submit on time, their reading will override any later one.
This feature helps low-usage users stay within subsidy limits. A person using 200 units pays Rs2,330, but just one more unit raises the bill to Rs8,104. Timely readings through the app will prevent this.
“This is not just a technology feature but a concrete reform in governance, which truly empowers consumers,” the Power Division said.
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According to a report by the Provincial Disaster Management Authority (PDMA), twenty people lost their lives and ten others got injured during the ongoing heavy rains and floods in Khyber Pakhtunkhwa.
The PDMA said that rain-related accidents in several province regions caused these losses and deaths. According to the report, 57 homes were destroyed in this storm. Among these, six were completely destroyed and fifty-one were somewhat damaged.
The PDMA verified damage to two additional structures as well. It further stated that the families impacted by the rain had received compensation.
Among the victims were eight children, five women, and six men. The total number of deaths later reached 20, and the number of injured people increased to ten.
The most severely affected region was reported as swat. Thirteen people died and six were injured. Furthermore, six homes were totally ruined and fifty were partially destroyed.
Seventeen people were carried away by a flash flood in River Swat Friday morning. Financial aid for the families of those killed in the disaster has been promised by the Khyber Pakhtunkhwa administration. According to the spokesperson for the Chief Minister of KP, the family of the dead will each get financial compensation of Rs1 million.
Several government officials have been suspended for carelessness connected with the event.
An inquiry has also been started. To look into the incident, the CM has appointed an investigation committee. The investigation will be headed by the chief of the Chief Minister’s Inspection Team, according the spokesperson.
The situation is still being watched, and more updates are anticipated as the monsoon continues in the area. Affected regions have relief and rescue teams in action.
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Flooding has been reported in Karachi’s Coastal areas on Saturday owing to high tidal waves, amid the first spell of monsoon rainfall in the city.
According to reports, high tidal waves drenched coastal areas of Manora, Hawkes Bay and Sandspit.
The water from the tidal waves has entered in some residential areas as well as huts built along the beaches.
Scores of roads at Manora and Sandspit, have drowned under the water. The residents of affected areas are being evacuated to safer places.
The city authorities have imposed a ban over bathing and swimming in the sea under section 144.
Police personnel have been deployed along the city’s beaches to stop citizens from visiting beaches during rainy weather.
City authorities are imposing preventive measures along Karachi’s coast in months of June, July and August to avoid losses of life caused by high tidal waves in the harsh sea.
However, many areas of Karachi received rain early Saturday morning, bringing relief to the residents after a prolonged period of hot weather in the port city.
Light to moderate rains hit various parts including North Karachi, II Chundrigar Road, Saddar and their adjacent areas.
The Pakistan Meteorological Department (PMD) has forecast intermittent showers accompanied by thunder throughout the day today after noon. The maximum temperature may rise to 31°C, while humidity remains high at 90%.
Winds are blowing from the northeast at a speed of 10 kilometres per hour, the Met Office said.
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The body of another tourist swept away by a flash flood in the Swat River was recovered on Saturday, raising the death toll to ten, officials have confirmed.
The incident occurred early on Friday morning when a sudden flood trapped around 70 people, mostly tourists.
Rescue teams managed to save 55 individuals, while search operations continue for the remaining victims.
Rescue officials revealed that ten members of the same family were among those killed.
Their bodies have now been identified and returned to their hometowns via ambulances arranged by local authorities.
Two of the latest bodies were recovered downstream near Barikot.
According to a Rescue 1122 spokesperson, Civil Defence teams, local volunteers, and rescue staff are jointly handling the operation.
“Initially, it was assumed that the trapped individuals were close to the bank and could be pulled to safety with ropes,” he said.
“However, when the situation escalated, trained swimmers were deployed, resulting in the rescue of three or four individuals alive.”
The tragedy struck when families from Sialkot were having breakfast on the dry bed of the Swat River near the bypass.
Suddenly, a powerful flash flood surged through the area, submerging the riverbank and sweeping away those nearby.
Climate Change Concerns and Safety Warnings
Experts from the Pakistan Meteorological Department said the flash flood was caused by heavy rain and rapid glacial melt.
“This is not an isolated incident. We are witnessing more frequent and intense flash floods in northern areas, particularly during the peak summer months,”a climate specialist noted.
In response, local authorities have issued warnings to tourists to stay away from riverbanks during and after rainfall.
The Deputy Commissioner of Swat has instructed hotels and businesses near rivers to exercise greater caution after the Swat River tragedy.
Meanwhile, Rescue 1122 says its teams will continue the search operation until all missing persons are found.
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Netflix viewers, the wait is at an end. Squid Game Season 3 hits today, and here’s all you need to know.
Release Time
Squid Game Season 3 comes to the world on Friday, June 27, at 12:00 AM Pacific Time (PT). That is 3:00 AM Eastern Time (ET) for folks in New York, and 8:00 AM BST for London.
If you’re in Pakistan, a 12:00 PM (noon) release awaits. All episodes are released together on Netflix. So yes, you can binge-watch the entire thing on the weekend.
Squid Game Season 3 comes out today
Quick Recap: Season 2
In Season 2, Seong Gi-hun, also known as Player 456, refused to board the flight to the U.S. after winning the deadly game in Season 1. Instead, he chose to stay and confront the people behind the games.
The season revealed more about the organisers, including the mysterious “Front Man,” and hinted at an underground global network of deadly competitions.
We were also introduced to new players and another round of terrifying children’s games — with even more at stake. The violence was brutal. The betrayals were savage. And the moral conundrums went deep.
One of the greatest shocks? The recruitment process became nastier. The contestants weren’t just volunteers anymore. Some were misled or even blackmailed into participating. Gi-hun, determined to topple the game from within, began to play a risky double-agent game.
Squid Game Season 3 is Finally Out
What to Look Forward to in Season 3
Netflix has said nothing. But here’s what we do know.
Gi-hun is back. And he’s not just playing the game anymore — he’s stalking the creators of the game. A darker tone and more psychological battles are what to expect. Viewers think we’ll see more about the VIPs, the Front Man’s history, and how the games began.
New characters will appear. Some will be friends. Many will not make it.
Season 3 will also delve into how the games have gone global. Leaks indicate that we could see similar games occurring in other nations.
Is it Worth Watching?
Yes. If you liked the combination of suspense, horror, and social commentary in earlier seasons, Season 3 delivers more, with higher stakes.
So grab some snacks, put your phone on silent mode, and get ready. Squid Game is returning, and it’s more perilous than ever.
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