Pakistan stands on the cusp of an automotive revolution, and Master Changan Motors is at the helm, steering the country towards a greener future with electric vehicles. The imminent launch of Deepal, featuring the S07 SUV and L07 Sedan, marks a significant milestone in Pakistan’s journey towards sustainable mobility. This blog post delves into the anticipation surrounding this launch, the benefits it promises for Pakistan, and why electric vehicles (EVs) are becoming the preferred choice for the nation’s drivers.
Buzz Around Deepal’s Launch
As Master Changan Motors prepares to launch Deepal, its first line of all electric vehicles in Pakistan, there is a tangible sense of excitement. The S07 SUV and L07 Sedan represent Pakistan’s advancement into the future of transportation and are more than just cars. The prospect of state-of-the-art technology, environmentally friendly transport, and a new era for the Pakistani car industry all contribute to the excitement.
Image Source: chinapev
Why Does Deepal Matter For Pakistan?
Deepal’s launch is more than just an addition to the country’s growing list of vehicles. It represents a leap forward in addressing environmental concerns and reducing the nation’s carbon footprint. Electric vehicles offer a clean alternative to traditional combustion engines, and with Deepal, Pakistanis can look forward to contributing to a cleaner environment with every drive.
Image Source: caricarz
Deepal’s debut also represents a positive development for the regional car sector. This action has the potential to boost economic growth, generate employment, and establish Pakistan as a progressive participant in the global electric vehicle industry. Furthermore, the government’s Auto Policy (2021–2026), which offers several advantages and benefits for electric vehicles, is in line with the deployment of EVs.
The Allure Of Electric Vehicles In Pakistan
Pakistan is moving more and more towards a future with electric cars for a number of strong reasons:
Economic Efficiency: Given the nation’s present economic difficulties, EVs offer to lower the yearly oil import cost, which is a key consideration.
Reduced Maintenance Costs: Compared to petrol-powered vehicles, electric vehicles usually require less maintenance, which results in long-term savings for owners.
Environmental Benefits: Since EVs have no exhaust emissions, they help to create a cleaner, greener environment.
Government support and incentives: Such as lower sales tax and customs duty, make electric vehicles (EVs) a desirable financial option.
A Closer Look At What Deepal Offers
Pakistani driving is about to be redefined by the Deepal S07 SUV and L07 Sedan. Both come with a 66.8 kWh ternary lithium NMC battery and a 258 PS/320 Nm rear-mounted motor. They also have exceptional ranges of 485 km for the S07 SUV and 540 km for the L07 Sedan. These cars are equipped with a variety of cutting-edge features to meet the demands of contemporary Pakistani drivers.
Image Source: cnevpost
As the sun sets on today’s roads and rises on tomorrow’s highways. Master Changan is not just launching a vehicle; they are driving a movement. With the introduction of the new vehicles, Pakistan is accelerating into an era where technology, sustainability, and innovation converge. These electric vehicles are more than a promise; they are a testament to Pakistan’s commitment to a greener future.
Stay tuned for more automotive news like these; this is your favorite friendly neighborhood gearhead Zayaan, Signing Off!
Karachi, 06th May’24 —: The Professional Accountants in Business (PAIB) Committee of the Institute of Chartered Accountants of Pakistan (ICAP) organized CFO Conference 2024 on theme “Curating Responsible Growth: Innovate, Illuminate, and Integrate,”at a local hotel.
Mr. Farrukh Rehman, President ICAP in his address welcomed the guests and congratulated the organizing committee, council members, sponsors and the participants. He highlighted that curating growth involves not just expansion but also ensuring that it is sustainable, ethical, and aligned with the long-term vision of the organization. Ms. Asmâa Resmouki, President of the International Federation of Accountants (IFAC), delivered the keynote presentation on IFAC’s Role in Rebuilding Trust. She navigated the audience through the landscape of seizing opportunities, particularly emphasizing the importance of doing so in the context of rebuilding trust, even amidst unpredictable circumstances.
The highly anticipated presentation on “Leadership Alchemy: Shaping Growth through Persistent Diligence” delivered by Mr. Waqar Ahmed Malik (SI) Former MD & CEO, Fauji Foundation. He emphasized that true leadership entails continuous learning, adaptability, and unwavering dedication to excellence. The conference’s inaugural panel discussion, centered around the theme of ” Thriving Responsibly Beyond Green Horizon, brought together an esteemed panel of industry leaders. The panel included Ms. Mariam Durrani, Director Marketing & Brands, Pakistan Cables Ltd. Mr. Mohammad Shahzad, CFO, Unilever Pakistan, Mr. Farooq Barkat Ali, CFO, Engro Corp, Mr. Zaraar Mahmud, CFO, Shell Pakistan. The session focused on exploring innovative strategies and collaborative approaches to address environmental challenges while driving sustainable growth and responsible business practices in today’s dynamic landscape.
The highly anticipated panel discussion on the intriguing topic of ” Charting Financial Frontiers: Global Trends” featured esteemed guests who shared their valuable insights and perspectives. The guests included Mr. Imran Ali Shah, CFO, Meezan Bank, Mr. Sanjay Rughani, CEO, Standard Chartered Bank Uganda, Mr. Brian Kalish, FP & A and Treasury, eCapital Advisors, Mr. Gregory Le Henand, Trade Credit Practice Leader UAE, Marsh Specialty, Mr. Sujan Kumar Kafle, President, ICAN. In his address, Mr. Samiullah Siddiqui, Council Member of ICAP, shared the conference objectives, vision, and ICAP’s substantial contributions to the finance and economic sector of Pakistan. He highlighted the significance of the conference and its direct relevance to professionals in the business and finance fields.
Ms. Rose Hindy, a Leadership Coach, delivered a captivating presentation titled “The Leader Within: CFO or Beyond Finance”. She expounded that embracing change and fostering a culture of continuous learning are essential for CFOs to not only thrive but also lead their organizations to unprecedented heights of success. The following engaging discussion delved into “The HR Mosaic: Integrating Generations to Propel Growth”. The panelists included Mr. Atif Kaludi, CFO of Lucky Cement Ltd., Mr. Farhan Haroon, CEO of Haleon Pakistan, with the session moderated by Ms. Pouruchisty Sidhwa, CHRO of Telenor Bank. They discussed strategies to harness the unique strengths of each generation and cultivate a cohesive, inclusive work environment conducive to innovation and collaboration across all age groups.
Mr. Atif Aslam Bajwa, CEO of Bank Alfalah Limited, delivered a compelling presentation titled “Chief Future Officer: Readiness for the Leadership Journey”. He adeptly guided the audience through the realm of seizing opportunities even in the face of unpredictable circumstances. Mr. Bajwa further emphasized that embracing change and cultivating a forward-thinking mindset are essential attributes for aspiring leaders in today’s rapidly evolving business landscape. The eagerly awaited Tech Futurism segment, exploring future technological trends and innovations and their societal impacts, arrived. Dr. Umar Saif, Co-Founder of Khudi Ventures and former Minister of IT & Telecom, led a captivating session, delving into insightful discussions and thought-provoking analyses of emerging technologies and their implications.
The engaging Fireside Chat, titled ” Surfing the Wave of Digitization-Assessing Our Readiness” Esteemed panelists explored strategies for organizations and individuals to embrace digitization effectively, highlighting the importance of readiness assessment and proactive adaptation to thrive in the digital era. The esteemed guests were Mr. Arif Akmal Saifee, CFO, United Bank Limited, Ms. Tania Aidrus, Co-Founder & CEO, DGlobal and Mr. Saquib Ahmad, Country Managing Director, SAP Pakistan- Iraq- Bahrain & Afghanistan.
The panel discussion on “Unveiling Economic Landscapes” highlighted trends, challenges, and strategies for navigating diverse economic landscapes, offering valuable insights into maximizing opportunities and mitigating risks in various economic contexts. The panel included Ms. Amber Shamsi, Director at IBA; Mr. Salman Ahmed, Global Economist; Mr. Ashfaq Yousuf Tola, Former Minister of State & Former President of ICAP; Mr. Asad Umar, Former Minister of Finance; and Dr. Shahid Hassan Siddiqui, Economist.
In recognition of the outstanding contributions and remarkable achievements of ICAP members, the Professional Excellence Awards (PEA) ceremony was meticulously organized. Mr. S. Anis Ahmed, CEO of Abbott Pakistan Ltd., along with Mr. Ali Asghar Abbas, CEO of Indus Motor Company Ltd., and Mr. Armughan Ahmed Kausar, Chief Compliance Officer at HBL, were recognized with the Business Leader Award. Additionally, Mr. Mohammad Nadeem Khan, Group CFO of PTCL, Mr. Ziad Bin Wasim Chowdhrey, Country CFO & Director at Novartis Pakistan and Mr. Moeid Sultan Latif, Finance Director at the Institute of Business Administration received the Finance Leader Award. Mr. Ijaz ur Rehman Qureshi, Group Head of Operations at The Bank of Punjab, Pakistan, received the Business Enabler Award. Notably, Mr. Faisal Saleem Bokhari, Group CFO and VP of MOHAMED Y. NAGHI GROUP, Mr. Farooq Zaheer Zuberi, CFO at APM Terminals, Mr. Muhammad Shoaib Jan Memon, COO & CFO of Europe Arab Bank Plc and Mr. Muhammad Kamran, Director of Finance at Cargo-Partner Australia were recognized with the Overseas Excellence Award. Mr. Irfan Bashir Shaikh, Head of Investments at PARCO, Mr. Faizan Irshad, Group Head of Audit Policy, Monitoring & Quality Assurance at ABL, and Mr. Nabeel Shaikh, Senior Financial Advisor at Thiqah Business Services, who received the Emerging Leader Award.
The well attended conference provided a platform to leading industry experts and business professionals to discuss, debate and seek pragmatic solutions of emerging business and finance issues.
Karachi, 6 May, 2024: Synergy Group, the biggest integrated marketing communication conglomerate in the country, claims another victory in a string of wins at the prestigious Effie Awards Pakistan. The group’s agencies, Synergy Advertising and Synite Digital, have bagged multiple accolades, reaffirming their commitment to excellence and creativity in the marketing, communication and advertising landscape.
Synergy Advertising, renowned for its strategic acumen and creativity, emerged as a dominant force yet again at the Effie Awards Pakistan, securing four wins.
It took home one silver for the campaign Asaan Mobile Account – Apka Account, Apka Ikhtiyar for State Bank of Pakistan in category ‘New Product or Service’ and three bronze for campaigns: Polio Outbreak for Pakistan Polio Eradication Programme in category ‘Non Profit’; Asaan Mobile Account for State Bank of Pakistan in category ‘Finance’; and Asaan Mobile Account – Apka Account, Apka Ikhtiyar for State Bank of Pakistan in category ‘Marketing Innovative Solutions’.
The agency’s campaigns exemplify a keen understanding of client objectives and consumer insights, driving tangible results and setting new benchmarks for marketing effectiveness.
Meanwhile, Synite Digital, one of the industry leaders in digital marketing and innovation, showcased its prowess with two impressive silver wins for its campaigns: SC – Women In Tech for Standard Chartered Bank in category ‘Sustained Success’ and Who Fried It Best for KFC in category ‘Restaurants’.
Synite Digital is renowned for its imaginative campaigns that resonate well with audiences and drive meaningful engagement. The agency’s ability to leverage digital platforms for social impact and brand-building garnered widespread acclaim and appreciation at the Effie Awards Pakistan.
Commenting on the Effie Awards wins, Ahmed Kapadia, Chairman & CEO of Synergy Group, stated: “We are committed to pushing the boundaries of creativity, innovation, and effectiveness in marketing. The success of Synergy Advertising and Synite Digital at the Effie Awards 2024 is a testament to our dedication to delivering results-driven solutions for our clients. We would like to take this opportunity to reiterate our commitment to driving impactful outcomes and to thank all the partners who put their trust in us, allowing us to create award-winning campaigns.”
Winning Effies this year again are a reflection of Synergy Group’s robust growth culture and the winning mindset which has made it stand out among its competitors. It has also reinforced its position as a thought-leader in the marketing and digital realm, setting new standards of excellence and innovation.
Pakistani actress Juvaria Abbasi has captured the hearts of her fans once again, but this time with a real-life fairytale unfolding in the City of Love. She recently took to social media to announce her new chapter, marked by love and romance, with a series of enchanting pictures captioned “Beginning with a ring in the hand.
However, this journey of love comes after overcoming personal challenges, including her divorce and seeing her daughter recently tie the knot. Juvaria’s journey to this new chapter has been marked by resilience and strength, having navigated through the trials and tribulations of life.
Her previous marriage ended in divorce, a period that undoubtedly tested her resolve and character. Despite the challenges, Juvaria emerged with grace and dignity, proving her resilience in the face of adversity. Moreover, Abbasi recently celebrated a significant milestone in her personal life as her daughter embarked on her own journey of love and commitment.
The joyous occasion of her daughter’s marriage brought renewed happiness and optimism into Abbasi’s life, setting the stage for her own romantic tale to unfold. Now, as Abbasi embraces this new chapter in the City of Love, she is a beacon of hope and inspiration for her fans. Her journey serves as a testament to the power of love and resilience, reminding us all that happiness can be found even after facing life’s toughest challenges.
As Juvaria shares moments of love and romance through captivating images and heartfelt captions, she invites her fans to join her on this magical journey.
Her story is a reminder that no matter what obstacles life may present, there is always room for love, happiness, and new beginnings.
Stay tuned to Brandsynario for the latest news and updates.
Dania Shah's Release and Inheritance Case Against Amir Liaquat Hussain
Dania Shah’s legal representative has announced her impending release from jail and disclosed her intentions to pursue an inheritance case against renowned television personality Aamir Liaquat Hussain. This revelation comes as a pivotal development in the ongoing saga between the two public figures.
The legal counsel, representing Dania Shah, has shed light on her client’s determination to assert her rights in the inheritance dispute concerning assets purportedly belonging to her late father, Aamir Liaquat Hussain. This inheritance case has been a subject of considerable contention and legal wrangling, with both parties embroiled in a protracted legal battle.
Moreover, it has been revealed that Dania Shah has agreed to make a payment of 2 Crore rupees to Aamir Liaquat Hussain for the legal proceedings associated with the inheritance case. This gesture underscores her commitment to pursuing the matter through lawful channels and signifies a step towards resolving the longstanding dispute amicably.
The announcement of Dania Shah’s release from jail and her decision to proceed with the inheritance case against Aamir Liaquat Hussain marks a significant development in the ongoing legal saga between the two personalities. It signifies Dania Shah’s determination to assert her rights and seek justice in the face of adversity.
As the legal proceedings unfold, all eyes will be on the courtroom as Dania Shah and Aamir Liaquat Hussain navigate through the intricacies of the inheritance case. With both parties poised to present their respective arguments and evidence, the outcome of this legal battle remains uncertain, yet highly anticipated by observers and followers of the case.
Stay tuned to Brandsynario for the latest news and updates.
Generation is known for its daring designs and empowering campaign photoshoots. For the longest, Generation has been releasing campaigns showing women doing masculine tasks in their latest collections. They do so, not to only empower women, but to also show the durability of their collection.
Generation Latest Collection Gone Wrong
Unfortunately, in the attempts of achieving something similar this season too, Generation took it too far. Their shoot was definitely misinterpreted given this was not intentional.
After sharing photos of their model, hanging by a tree, the more you looked at it, the more concerning it seemed. The obvious concern is that she seems like she has hung herself. But later netizens commented that this pose is just not graceful.
Furthermore, a lot of customers are still interested in the outfit. Questions about the release dates are being asked. Moreover, when Generation announced the shown article will be in stores soon, hence customers commented that the clothes too, are hanging by.
It’s easy for the attention to no longer remain on the designs and collection itself, with concerns like these. Baqir Mehdi was the eye behind the camera for this shoot. A renowned photographer, who works mostly for campaigns of such large brands. known for capturing culture with a hint of contemporary in his style, Baqir is quite popular.
Hopefully, Generation did not intend do execute photographs that suggested violence or suicide for that matter. Moving forward, we just hope we do not see more of it.
Stay tuned to Brandsynario for more news and updates.
Fan's Bold Move on Durefishan Saleem Steals Spotlight at 'Ishq Murshid' Cinema Screening
At the premiere of her latest drama “Ishq Murshid,” Duresfishan Saleem, the talented actress, showcased not only her acting prowess but also her genuine warmth towards her fans. Amidst the excitement of the event, Duresfishan enthusiastically mingled with her admirers, exchanging heartfelt interactions and capturing moments in photographs.
However, amidst the buzz of the evening, a peculiar interaction unfolded that caught the attention of both attendees and online viewers. In a video circulating from the premiere, a fan approached Duresfishan for a selfie but took the opportunity to plant an unexpected kiss on her cheek.
The surprising gesture momentarily caught Duresfishan off guard, creating a slightly uncomfortable moment for the actress. Despite the unexpected turn of events, Duresfishan, known for her grace and poise, handled the situation with dignity and composure.
She continued to engage with her fans and maintain her cheerful demeanor throughout the incident. However, the online community had mixed reactions to the viral moment. While some praised Duresfishan for her graceful response, others voiced their disapproval, labeling the fan’s actions as highly inappropriate.
Many emphasized the importance of respecting personal boundaries, especially when interacting with public figures like Duresfishan. They highlighted that while admiration is understandable, intrusive behavior crosses the line of acceptability.
The incident served as a reminder of the need to maintain decorum and show consideration towards celebrities, acknowledging that they too are entitled to their privacy and comfort.
Duresfishan’s handling of the situation exemplified her professionalism and resilience in the face of unexpected challenges, further solidifying her status as a beloved figure in the entertainment industry.
Stay tuned to Brandsynario for the latest news and updates.
Cheezious Pakistan Teams Up With Cola Next To Empower Pakistani Businesses
Islamabad, 6th May, 2024: Cheezious, a renowned and customer-centric Pakistani fast-food brand, partners up with Cola Next Pakistan in order to support and promote local Pakistani enterprises.
Cola Next, a fairly-new beverage venture by Mezan Beverages Private Limited, which also provide a wonderful range like Fizup Next, Rango Next, they also have some really original and great tasting fruity flavors like lychee Next and Anar Next, storm for energy as well.
To assist Cola Next in reaching its goals and advancing Pakistani-led enterprises, Cheezious Pakistan has collaborated with the company. As part of this partnership, Cola Next beverages are now accessible at every Cheezious branch, displacing international beverages. Cheezious is deeply committed to fostering Pakistani enterprises across the nation, prioritizing the sustenance and growth of local businesses.
Through strategic partnerships collaborations, and initiatives, similar to that with Cola Next, Cheezious strives to provide a platform for local businesses to thrive and succeed. This includes showcasing their products, offering marketing support, facilitating networking opportunities, and providing access to resources and expertise. By championing the growth and sustainability of local businesses like Cola Next, Cheezious aims to contribute to the overall prosperity and well-being of Pakistan and its people
Zohaib Hassan Head of Marketing for Cheezious Pakistan stated that, ‘As a well-established Pakistani household name, Cheezious recognizes the importance of nurturing and supporting local businesses in Pakistan. This commitment stems from a desire to contribute to the economic development and prosperity of the nation by empowering homegrown enterprises. Cheezious understands that local businesses play a crucial role in driving innovation, creating employment opportunities, and fostering a sense of community pride.’
Recently awarded the “Artist in Fashion” award in 2024, Mahira Khan is Pakistan’s most renowned actress. With international movies like Raees, co-starring Shahrukh Khan, under her belt, she’s one of the biggest actresses in Lollywood.
Beyond her acting, Mahira is also popular for having a great and authentic style. She’s an honest person and speaks confidently about the matters which are true to her heart. Mahira also tied the knot, not long ago, with Salim Karim.
Mahira Trolled For New Jewellery
Unfortunately getting trolled is just part of the industry. Such has been the case for Mahira after sharing some stunning photographs of herself, styled by Zuria Dor, an incredible timeless couture brand. After posting herself, in golden adornments, netizens have been pointing out the odd size of her teeka.
Mahira then shared a clip of the campaign, captioned; “What the world often perceives as weaknesses in women such as vulnerability, inner rage and the need to nurture are in truth our greatest strengths. This project is very close to my heart as Khanom exists in all of us.
Khanom is you. Khanom is me.”
Regardless, netizens couldn’t keep it to themselves, and the comments have flooded with comments on her teeka.
Here is what many had to say about Mahira’s teeka:
Somehow, everyone seems to be comparing this headpiece to a donut. Others are constantly questioning if this is a potato, or a tikki made out of a potato, as if it is an elaborate joke.
However, fans and friends alike haven’t stopped showering Mahira with their love and support, commenting on how elegant she looks, and as always Zuria Dor’s style is speaking for itself. After being a member of this industry as long as Mahira Khan has, we’re sure she knows that this is just a part of it.
Stay tuned to Brandsynario for more news and updates.
TCL Joins Hands With Ghurki Hosital To Brighten The Children Ward With Gifts
Lahore, Pakistan – May 6, 2024 – TCL, Pakistan’sNo.1 LED TV brand, in a heartwarming gesture of compassion, is thrilled to announce its partnership with Ghurki Trust Teaching Hospital. In a heartfelt display of its unwavering dedication to community enrichment, TCL Pakistan has donated two LED TVs to the Children’s Ward at Ghurki Trust Teaching Hospital, sparking joy amongst the young patients.
The LED TVs will not only serve as a source of entertainment but also as a tool for educational programs, helping to create a more comfortable and positive experience for young patients and their families.
“We are delighted to partner with Ghurki Trust Teaching Hospital in this meaningful initiative,” said Majid Khan Niazi, Director of Marketing, TCL Middle East and Africa.
“At TCL, we believe in giving back to the communities where we operate. By providing these LED TVs to the Children’s Ward, we hope to bring joy and comfort to the young patients during their time at the hospital.”
The management at Ghurki Trust Teaching Hospital expressed their gratitude for TCL’s generous donation, highlighting the positive impact it will have on the children under their care. This gesture reaffirms TCL’s commitment to making a difference in society and reflects its core values of empathy and compassion
TCL continues its longstanding dedication to supporting initiatives that benefit local communities and looks forward to furthering its efforts to create a positive impact through similar activities.
In the world of cricket, decisions often come with consequences, and for Usman Khan, the path he chose to represent Pakistan over the UAE has stirred up a storm of repercussions from the Emirates Cricket Board (ECB).
Despite facing a five-year ban from participating in UAE leagues, Usman remains steadfast in his commitment to wear the green jersey and represent his homeland.
Originally offered a retainer contract with the opportunity to play for the UAE cricket team, Usman made the bold choice to opt for Pakistan instead.
Despite facing initial challenges and less-than-ideal performances during his T20I debut against New Zealand, Usman stands by his decision without an ounce of regret.
“I have come into the Pakistan team on the back of performances, so I don’t think about the past,” Usman asserted during a media interaction in Lahore, emphasizing his gratitude for the opportunity to play for Pakistan and his unwavering commitment to the team’s cause.
“I am grateful that I am getting an opportunity to play for Pakistan. I have no regrets about my decision,” he added, showcasing his determination to make the most of his opportunity despite the hurdles he faces.
Acknowledging the pressure that comes with representing a national team, especially under scrutiny, Usman remains unfazed and focused on adapting to the team’s requirements without succumbing to external pressures.
“There is no pressure on me as I played according to the plans given to me. I stay true to my game and perform according to the team’s requirements. I have no issue batting at any number,” Usman affirmed.
Pakistan skipper Babar Azam recently, reflecting on Usman Khan’s journey, commended the young player’s resilience and determination in the face of adversity.
Babar recognized the challenges Usman Khan has encountered and highlighted the promising signs of growth and improvement in his performance.
“Performing is not in anyone’s control. On the day that it is your day, you will perform,” Babar remarked, acknowledging the unpredictable nature of cricket while expressing confidence in Usman’s ability to rise to the occasion.
Stay tuned to Brandsynario for the latest news and updates.
Netflix’s latest sensation, ‘Heeramandi: The Diamond Bazaar,’ directed by the visionary Sanjay Leela Bhansali, has become a talking point in the world of streaming. With a stellar ensemble cast including luminaries like Manisha Koirala and Sonakshi Sinha, the series offers a captivating glimpse into the historical backdrop of Lahore, Pakistan.
While the series has found its audience on Netflix, it has also sparked a flurry of reactions among Pakistani viewers, drawing both admiration and criticism. From playful jabs like Ahmed Ali Butt’s ‘Kheeramandi’ to the satirical musings of social media influencer Ken Doll, the discourse has been lively.
However, amidst the buzz, some Pakistani viewers have voiced concerns about the series’ authenticity. Many have questioned the portrayal of language and culture, noting the discrepancy between the pure Urdu dialogue and the predominantly Punjabi-speaking community depicted in Lahore’s renowned red-light district.
As discussions range from disbelief to critiques of performances against the backdrop of stunning cinematography, ‘Heeramandi’ has become a focal point for conversations on representation and storytelling in modern media.
Stay tuned to Brandsynario for the latest news and updates.
In Pakistan, owning a car is not just a convenience; it’s a significant financial investment and a symbol of one’s hard-earned success. However, the increasing rates of car theft has become a source of constant worry for car owners. The problem is made worse by the police’s seeming inaction, since there have been stories of their disinterest and, in certain cases, their suspected cooperation with criminal groups. Today we dive into the top five ways to protect your car from theft, ensuring your peace of mind in a country where vehicle security is a pressing issue.
1. Anti-Theft Devices
While many new cars come equipped with basic anti-theft features, they often fall short in the face of determined thieves. Investing in advanced anti-theft devices such as immobilizers, which prevent the engine from starting without the correct key, or steering wheel locks that serve as a visible deterrent, can make a significant difference.
Image Source: Toyotaofclaremont
Additionally, installing a car alarm that triggers a loud noise upon unauthorized entry or movement can attract attention and discourage thieves. And for added security, you can always buy locks for your pedals as well as your steering wheel. Thus further ensuring that no one can run-off with your precious vehicle that easily.
2. Parking Smartly To Avoid Car Theft
This might come as a shock to you, but even where you park your vehicle plays a critical role in your car being jacked. Parking in a secure, well-lit area can greatly reduce the risk of car theft. Opt for guarded parking lots with surveillance cameras whenever possible. If you must park on the street, choose busy areas where the presence of people might deter potential thieves. Rotate your parking spots to avoid patterns that criminals can track.
Image Source: baroon.pk
3. Concealing Anything And Everything Valuable
Leaving valuables in plain sight can tempt thieves to break into your vehicle, even if they don’t intend to steal the car itself. Always take your belongings with you or store them out of sight in the trunk, dash compartment or even just under your seat. Tinted windows can also help keep the interior of your car hidden from prying eyes but seeing how you live in Pakistan, unless you have connections, that option is out.
Image Source: armstronglocksmithinc
4. Getting Insurance For Car Theft
Insurance and documentation are the safety nets that catch car owners should they fall victim to theft. Comprehensive insurance offers financial reprieve, while photographs and meticulous records of one’s vehicle aid in its identification and recovery. These documents, however, must be kept secure, for in the wrong hands, they become tools for the thief. Insurance in Pakistan is something people don’t really think about, but it goes a long way when the worse comes to happen.
Image Source: askfernando.pt
5. Staying Updated
Staying informed is staying one step ahead as they always say. Local crime trends and statistics paint a picture of the threat landscape, allowing car owners to navigate with caution. Community alerts provide real-time updates, a collective effort in vigilance. The vehicle registration number is a car’s unique identifier, a critical piece of information in the unfortunate event of theft. Plus staying up-to date with traffic tends helps you navigate through a safer route.
Image Source: GoPeople
The fear of car theft looms large, a shadow over the investment and emotional attachment car owners place in their vehicles. The inconvenience of loss, the disruption to daily life, and the financial and emotional toll are burdens too heavy to bear. It is a fear grounded in the reality of today’s Pakistan, a challenge that demands action, awareness, and a steadfast commitment to protection. But instead of relying just on Allah ke bharosay par, these are just a couple of numerous ways you can prevent such an incident from happening with you.
Stay tuned for more automotive guides like these; this is your favorite friendly neighborhood gearhead Zayaan, Signing Off!
Pakistan fast bowler Haris Rauf has expressed admiration for his fellow pacer, Mohammad Amir, who has made a remarkable return to international cricket recently.
Rauf, who faced a setback with a shoulder injury during the Pakistan Super League (PSL) season nine, is now back on the field, fully fit and eager to regain his rhythm.
Speaking to the media during Pakistan’s training session for the upcoming tours of Ireland and England, Rauf expressed the challenges of returning from injury and his determination to bounce back stronger.
“It is always difficult to return from an injury, however, I am fully fit and trying to get back in rhythm,” Rauf affirmed, reflecting on his journey back to fitness.
Source: PCB
However, Rauf’s attention wasn’t solely on his own comeback. He took a moment to acknowledge the return of Mohammad Amir to the national team, highlighting the positive impact it has had on team morale and camaraderie.
“Amir bhai is our senior bowler. His return has increased confidence within the team. I get to learn a lot from him,” Rauf stated, paying tribute to Amir’s experience and leadership on and off the field.
Amidst the competition for spots in the bowling lineup, Rauf emphasized the healthy rivalry among teammates, where each player strives to outperform the other for the collective benefit of the team.
“The team benefits when there is competition for spots between bowlers. There is no jealousy. You try to perform better than one another so that the team benefits,” Rauf explained.
Looking ahead to the T20 World Cup, Rauf expressed his earnest desire to bring glory to Pakistan, drawing inspiration from the team’s past performances in the tournament.
“We played great cricket in the last World Cup and reached the final. We are now trying not to repeat those mistakes and do our best to bring happiness to our people,” he concluded.
With the T20 World Cup on the horizon, Rauf and his teammates are poised to showcase their talent and compete with unwavering determination for cricketing glory.
Stay tuned to Brandsynario for the latest news and updates.
In the world of cricket, criticism often accompanies the highs and lows of players’ careers, and hard-hitting batter Azam Khan is no stranger to the scrutiny.
As he prepares to make his comeback in the T20I series against Ireland, Azam has fired back at his detractors, asserting that success in international cricket requires time and opportunity.
Addressing the media in Lahore, the 25-year-old expressed his determination to silence his critics and make a meaningful contribution to the national team.
Azam rejected the notion of instant success, emphasizing that players are not machines but individuals who require time to find their rhythm and showcase their talents on the international stage.
“We are not robots that you press a button and we start performing. We all want to perform for the Pakistan team because that’s how you build your name. If given an opportunity, I will try to give my best,” Azam asserted defiantly.
Despite facing criticism over his form and fitness, Azam remains undeterred and ready to embrace any challenge thrown his way.
Confident in his abilities, he asserted his flexibility to bat at any position in the batting order, ready to adapt to the team’s needs and contribute effectively.
“There is no pressure of power-hitting. A batter needs to see the situation and take responsibility. I try to take advantage of the opportunity. I am ready to bat at any position, in any number the management sends me,” Azam affirmed, showcasing his adaptability and versatility as a player.
While Azam’s T20I record may not be stellar, with only 29 runs in eight matches, his potential as a game-changer has not gone unnoticed.
Pakistan cricket team captain Babar Azam acknowledged the unique talent and game-changing abilities of Azam Khan after the New Zealand series, expressing confidence in his capacity to turn matches around with his explosive batting style.
“We missed Azam a little because he is a different type of player. He is a game-changer. You know that when he is standing, he can completely change the game,” Babar Azam remarked in the post-match presser after the fifth T20I.
For the unversed, he was ruled out of the New Zealand T20I series due to a tear in his calf muscle.
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Interior Minister Syed Mohsin Naqvi has just announced a breaking news.: 24/7 passport services are now a reality in Karachi and Lahore.
Minister Naqvi broke the news on X, formerly known as Twitter, and let me tell you, people are buzzing. This initiative is about to set a new standard of seamless passport offices with digital fascilities.
Revolutionizing Access to Passport Services
This decision marks a significant leap forward in the national services quality. By ensuring round-the-clock access. Minister Naqvi is tackling head-on the challenges citizens face in obtaining essential documentation. Gone are the days of waiting in long lines or struggling to find a passport office open at odd hours—now. Getting your passport sorted out is as easy as pie.
Source: The Neutral
Minister Naqvi isn’t just all talk—he’s backing up his words with action. Starting May 7, at least one passport office in each city will be open 24/7. In Karachi, you can head over to the Regional Passport Office at Awami Markaz Sharea Faisal, while in Lahore, the Regional Passport Office in Garden Town will be your go-to spot. These offices are geared up and ready to handle all your passport needs, no matter the time of day.
Addressing Shortages and Delays
Of course, it’s not all smooth sailing. Recent shortages of lamination sheets—a key component in passport production—have highlighted the ongoing challenges faced by passport offices. With thousands of applications pouring in daily, these shortages have caused delays in passport issuance. Underscoring the need for continued vigilance and proactive measures to overcome logistical hurdles.
Source: Al Barakart
But despite the challenges, the launch of 24/7 passport services in Karachi and Lahore marks a new dawn for passport accessibility. Minister Naqvi’s initiative is set to revolutionize the way we access passport facilities, ensuring seamless service for citizens around the clock. So, whether you’re an early bird or a night owl, getting your passport sorted out has never been easier. Hats off to Minister Naqvi for making it happen!
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National Foods Limited (NFL) marks a significant milestone in its journey with the inauguration of its largest and most technologically advanced production plant in Faisalabad, Pakistan. This investment of PKR 7 billion signifies NFL’s unwavering commitment to bringing further innovation and quality to the domestic food industry while bolstering export capabilities.
A Commitment to Innovation and Growth
The recently held inauguration ceremony was graced by the presence of Chairman Zahid Majeed, Global CEO Abrar Hasan, the company’s Board of Directors, management personnel, and esteemed guests. Spanning a vast 30 acres, the new plant positions NFL to effectively cater to the growing domestic demand for high-quality food products. Additionally, it empowers the company to significantly increase its export volume, building upon its existing presence in international markets.
“We are delighted to inaugurate our new production facility,” stated Mr. Abrar Hasan, Global CEO of National Foods. “This marks a monumental milestone for us, affirming our commitment to serve the nation’s growing demand for high-quality food products while boosting employment and export opportunities.”
Expanding Production Capacity and Job Creation
With a production capacity of 6,000 tons per month, the Faisalabad plant is poised to become a major hub for a variety of food items. The production line will encompass a wide range of products, including spices, recipe mixes, ketchups, mayonnaises, Chinese sauces, seasonings, and the ever-popular Kasuri Methi. This expansion not only enhances NFL’s ability to meet domestic needs but also fuels export ambitions.
Furthermore, the new plant signifies a substantial contribution to the local economy. NFL’s commitment to job creation is evident with the addition of over 600 new positions. This investment fosters economic growth and empowers the local workforce.
A Legacy of Quality and Global Reach
National Foods, established in 1970 and later incorporated as a public limited company, boasts a rich history of over five decades in the food sector. Renowned for its unwavering commitment to quality and innovation, NFL offers a comprehensive portfolio of over 250 products across 12 key categories.
NFL’s reach extends beyond national borders, with a presence in over 40 countries across five continents. The company plays a vital role in reconnecting overseas Pakistanis with their vibrant heritage by offering authentic Pakistani flavors. Additionally, NFL has established subsidiaries in the UAE, UK, and North America, further solidifying its global presence. The recent expansion of its supply chain hub in Canada underlines the company’s dedication to providing high-quality premium products to a global audience.
The inauguration of the Faisalabad plant marks a new chapter in National Foods’ journey. Equipped with cutting-edge technology and a focus on quality, the plant signifies NFL’s dedication to serving the evolving needs of the domestic and international markets. It’s a testament to the company’s commitment to innovation, job creation, and delivering premium food experiences to a global audience.
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[May 4, 2024, Karachi, Pakistan] Embarking on a transformative journey, Zindigi, powered by JS Bank, in collaboration with the Sindh Mass Transit Authority (SMTA), People Bus Service, and Mastercard, has reshaped Karachi’s public transportation landscape. Together, they’ve introduced an advanced digital payment system aimed at elevating urban travel in Pakistan’s largest metropolis to international standards. This initiative promises unparalleled ease and convenience for the city’s millions of commuters.
A significant milestone for Karachi’s transit system, the initial rollout will see over one million Zindigi Mastercard Travel cards distributed along with enabling existing Zindigi Card users to go cashless. These cards are designed to seamlessly transition commuters from cash-based transactions to a digital format, thereby reducing wait times and simplifying fare payments across the city’s bus networks. Moreover, beyond travel, the card will also cater to recipient’s banking needs, offering a comprehensive solution for everyday transactions.
Noman Azhar, Chief Officer at Zindigi, shared his thoughts on the initiative: “It’s truly inspiring to contribute to the progressive initiatives of the Sindh government. Zindigi, driven by its visionary approach, aims to enrich the lives of the masses by offering simplified solutions to all their unmet needs. We provide banking service in the most unconventional way; we’re dedicated to transforming entire journeys from start to finish for creating a positive impact. This is first of its kind open loop transport card in Pakistan which will give customers access to entire banking system and will be used in buses for commute as well as a normal debit card on all ATM and POS machines across Pakistan. “
You can get this card from any booth across the enabled routes or by simply downloading Zindigi app and ordering your Sindh Mass Transit Card. In addition to this, existing Zindigi Debit Card customers will also be able to use them in these buses.
A spokesperson from the Sindh Government also expressed enthusiasm about the collaboration, stating, “People’s Bus Service is once again ahead in making history. Automated fare collection system is being introduced today. This will be Pakistan’s first automated fare collection system in a mixed traffic bus.”
Mike Jones, Senior Vice President EEMEA Public Sector Lead at Mastercard, said: “At Mastercard, we have served as an architect of pioneering urban mobility solutions for over a decade. We are delighted to bring our state-of-the-art open-loop transit payment system from cities including Singapore, Sydney, and London to Karachi. Together with our agile and innovative partners, we will redefine the way Pakistan commutes, help to increase ridership and assist the country’s transit ecosystem in going fully-digital.”
This collaborative effort is exemplary of how public-private partnerships can effectively drive technological advancement and improve public services. It marks a progressive step towards digital transformation aimed at enhancing the public transportation network in Karachi to better meet the needs of its growing population and foster a more connected and sustainable urban environment.
Lahore: 4th May, 2023 – Syngenta Pakistan Limited, a leading agriculture innovation and technology company that provides crop protection, seeds, and digital services to millions of Pakistani farmers, has launched the mega version of ‘Cropwise Grower’ mobile application in a high-powered meeting which was graced by Ms. Shaza Fatima Khawaja, Federal Minister of State for IT & Telecommunication, as the chief guest.
Cropwise Grower app is a free-of-cost, highly innovative digital solution to engage & advise the Pakistani farmers to enhance their farm productivity offering multiple features including instant detection & diagnosis of crop-diseases, pests & other threats to the crops. Covering over 3 million acres of farmland, the app’s ‘Scan, Detect and Diagnose’ feature called Crop Doctor is powered by the most advanced ‘Artificial Intelligence’ (AI) based mechanism which provides a one-stop solution to farmers to identify crop problems and address these problems efficiently. ‘Cropwise Grower’ offers several other valuable facilities such as e-commerce module for online ordering of products, ‘Naya Savera’ franchise locations and a deeper understanding of spraying-windows, based on localized weather information and evolving environment. Besides recommending products suitable for various crop-growth stages, it provides crop-management information and tutorials on timely identification of pests & disease.
Appreciating Syngenta’s efforts in bringing digital technologies closer to the farmers and sharing the groundbreaking initiatives of the government in this space, Ms. Shaza Fatima Khawaja shared: “Agritech has an essential role to play in enhancing Pakistan’s agricultural productivity, promoting economic well-being of the farmers and ensuring country’s food security. In this regard, Digitalization and Agriculture are among the top priorities of the government and we are devising strategic initiatives and policy frameworks to facilitate all stakeholders especially our farmers to benefit from the emerging technological solutions. It is good to see that Syngenta Pakistan is investing in digitalization of the agriculture sector to bring useful offerings closer to the farmers in the form of their Cropwise application and e-Commerce facility.”
The Country General Manager Syngenta Pakistan – Zeeshan Hasib Baig stated: “Syngenta Pakistan’s core strength lies in its close relationship with the growers. To further strengthen this connection with our growers, we are delighted to share the Cropwise Grower app which brings smart solutions closer to farmers and enables them to be more self-sufficient. Resonating with the worthy comments of the Honourable Minister about the importance of agritech in our country’s development, we at Syngenta believe that technology can be a key enabler in helping farmers grow efficiently and sustainably. The Cropwise Grower app is a revolutionary step in the crop protection industry and we firmly believe that it will help in addressing Pakistan’s food security challenges by building resilient food systems and by supporting our farmers in improving their crop yields for better returns on their investment.”
To download the ‘Cropwise Grower’ app on your android and iOS mobile phones, scan the following QR code:
When listing movies from the least to the scariest, first, you will find your run-of-the-mill horror movies, but then you will also come across the Paranormal Activity series. The scariest ones are, hands down, Turkish horror movies.
Today, we will be listing some of the best Turkish horror movies that will scare you to the extent that you will find Resident Evil funny.
1. Dabbe: The Possession
Release Date: August 2, 2013
Run Time: 145 Minutes (2 Hrs 25 Mins)
Main Cast for Dabbe: The Possession
Ali Murat Özgen as Faruk Hoca: A seasoned exorcist who plays a crucial role in uncovering the dark and disturbing secrets behind Kubra’s possession.
Irmak Örnek as Dr. Ebru Karaduman: A psychiatrist drawn into a harrowing supernatural investigation that connects deeply with her childhood past.
Casnu Kurgun as Kubra: Ebru’s childhood friend, believed to be possessed by a jinn. Her mysterious condition sets the entire story in motion.
Elçin Atamgüç as Refika: Kubra’s devoted and troubled mother.
Dabbe: The Possession Poster
The Plot of Dabbe: Possession
Based on true events, Dabbe: The Possession (4th part of the sequel) is not for the faint-hearted at all.
Just days before her wedding, Kübra brutally murders her fiancé, shocking her entire village. Haunted by dark forces, she becomes the subject of a chilling investigation led by her childhood friend Ebru, now a psychiatrist, and Faruk, an experienced exorcist. As they uncover a web of ancient curses, buried secrets, and a vengeful jinn named Sare, the line between the living and the dead begins to blur.
What starts as an attempt to expose the truth behind possession turns into a horrifying descent into betrayal, supernatural revenge, and generational sins. With the curse closing in, no one is safe, and some may never escape.
The best and scariest part of the film is the usage of raw, unfiltered gore imagery and completely real sounds that give you a glimpse into the darkness that is associated with black magic. This is an experience one gets very rarely in any other film, and hence the film was once declared the scariest horror film of all time.
The film is a 10/10 experience, though and is available on Netflix too. I would recommend watching on a big screen, lights shut and your friends close by because that will be better for all.
2. Siccin Series
1st Movie Release Date: 26 September 2014
Run Time: 671 minutes (1–7)
Main Cast for Siccin
Aydan Çakır: Appears in Siccîn 1
Pınar Çağlar Gençtürk: Appears in Siccîn 1
Merve Ateş: Appears in Siccîn 1, 4–6
Adnan Koç: Appears in Siccîn 3, 6–7
Cem Uslu: Appears in Siccîn 3
Dilara Büyükbayraktar: Appears in Siccîn 6
Sijjin is a supernatural horror film series from Turkey that debuted in 2014. The original Director Alper Mestçi returned to his horror works with this franchise after successfully making a pair of global box office hits.
Siccin franchise
The Plot of Siccin Movies
The franchise has 7 films in total, and they earned up to $5.716 million (Global) as box office revenue. That’s how massive it was. The latest instalment has been released on 14 June 2024.
In Siccîn (2014), a woman named Öznur uses black magic against her married cousin’s wife out of jealousy, unleashing a terrifying curse that consumes not only her target but also herself.
In Siccîn 2, a grieving mother, Hicran, haunted by her child’s mysterious death, discovers her family’s dark past and a deadly curse placed by a jealous aunt. Her journey through trauma, possession, and buried secrets ends with painful revelations and a chance at spiritual healing.
Siccîn 3 tells the story of Orhan, who resurrects his dead wife Kader using forbidden rituals, unknowingly binding a djinn in her place. The result is a terrifying chain of hauntings, possessions, and deaths, culminating in a disturbing truth about love, denial, and the wrath of the supernatural.
These are just 3 movies; it gets eerier and creepier with every sequel.
Seeing as how almost all Turkish horror movies are based on black magic, one can imagine how rampant it is in the country. Here is the trailer for the first part:
3. Beddua: The Curse
Release Date: June 15, 2018
Run Time: 90 Mins (1 Hr 30 Mins)
Main Cast of Beddua: The Curse
Beyzanur Mete as Melek: One of four high‑school friends whose lives take a dark turn after encountering a mysterious shaman, Havel.
Esma Soysal as Burcu: Melek’s close friend, drawn into the unfolding supernatural horror.
Şerife Ünsal as Eda: A member of the friend group whose life becomes entangled in a curse.
Gizem Takma as Ayla: Another of the four friends, involved in the haunting after meeting Havel.
Nuray Erkol as Münevver: A supporting character tied to the supernatural events.
Uğur Sidar Acaras Hakan: Plays a supporting role linked to the central group.
Yavuz Çetin as Hoca: The shaman (Havel) or spiritual figure who triggers the horrifying transformation in the friends’ lives.
Beddus: The Curse
The Plot of Beddua: The Curse
Beddua is also a word in Urdu, so you may have an idea what it is about. This time, it is no jealous friend or lover, it is a curse that befalls four friends.
The curse rises into the sky like a double-edged sword, hidden within dark clouds, silently seeking its next target.
Melek, Burcu, Eda, and Ayla: four inseparable friends since high school who have remained close long after graduation. But their lives take a dark and irreversible turn when they cross paths with a mysterious shaman named Havel. From that moment on, nothing will ever be the same. Will they remain close or even alive after the ordeals this time?
4. Üç Harfliler: Nazar
Release Date: April 10, 2024
Run Time: 1 hr 34 min
Main Cast of Üç Harfliler: Nazar
Elçin Atamgüç as Zeliha: The grandmother whose desperate bargain with jinns sets the chilling events in motion.
Alp Aras as Dr. Eren: The doctor involved in the aftermath of the jinn‑infused curse.
Melike Balçık: Member of the central cast entangled in the supernatural occurrences.
Batuhan Gülcemal: Part of the core ensemble experiencing the dark forces at play.
Gülderen Güler: Cast member directly linked to the unfolding horror plot.
Hatice İrkin: Among the principal actors involved in the cursed family drama.
Elis Sezgin: Plays a critical role among the ensemble cast dealing with paranormal forces.
Berfin Naz Uzar: Key cast member engaged in the supernatural thriller.
Alperen Çavdar: Appears as part of the main cast, tied to the eerie storyline.
UC Harfliler: Nazar
The Plot of Üç Harfliler: Nazar
Zeliha strikes a deal with jinns, desperate for a grandchild. Her bargain unleashes a chain of horrifying supernatural occurrences.
After moving into a new room rented out by a grieving grandmother whose grandchild was mysteriously killed years ago, Sena and two other tenants begin to experience a series of disturbing, supernatural events.
As things escalate, they uncover a terrifying link between the encounters and the tragedy that happened years ago.
5. Huddam 2
Release Date: March 8, 2019
Run Time: 1 h 36 min
Main Cast of Huddam 2
Şeyda İpek Baykal as Sevinç: A mother whose newborn’s arrival unleashes devastating supernatural consequences.
Can Beslenas Halil: Involved in the ritualistic events that ignite the central curse.
Hakan Erkuran as Recep: The uncle whose violent actions help trigger the haunting aftermath.
Ayşe Kayaas Songül: A midwife who performs a ritual to bring the child back with grave consequences.
Bülent Kayaas Bilal: Member of the extended family affected by the unfolding curse.
Hüseyin Çelikoğluas Ahmet: Another family figure caught in the supernatural fallout.
Ebrar Kurtas Fatma: The woman whose tragic exposure to trauma sets the horror in motion.
Huddam 2
The Plot of Huddam 2
Fatma, who is physically disabled from birth, is raped by her nephew and after a while, finds out that she is pregnant. Fatma’s uncle, Recep, who doesn’t want the baby to be born, engages in violence and causes her to have a miscarriage.
Songül performs a Huddam ritual and brings the baby back. The arrival of this innocent baby will be the end of Fatma’s solitude and a curse to those who wronged her.
6. Baskin
Release Date: September 11, 2015
Run Time: 97 minutes (1 Hr 37 Mins)
Main Cast of Baskin
Ergun Kuyucu as Boss Remzi
Muharrem Bayrak as Yavuz
Gorkem Kasal as Arda
Fatih Dokgöz as Apo
Sabahattin Yakut as Seyfi
Mehmet Cerrahoglu as Baba / The Father
Sevket Suha Tezel as Master Creep / The Servant
Fadik Bülbül as Sister Butcher
Mehmet Akif Budak as Diner Footboy
Baskin
The Plot of Baskin
Instead of ill-prepared people, this movie is about policemen who are always in the company of their weapons. But if the enemy is supernatural, how effective are our worldly weapons? And isn’t it even scarier to be in possession of guns? What if a jinn makes you hallucinate and you end up shooting your own partner?
Some of these Turkish Horror movies are even on Netflix, so why don’t you give them a try? Do share your experience with us, though.
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