Transformation in Chinese Media Landscape
By Sanober Ali
A profound revolution is taking place in the Chinese media landscape. Previously, it was solely dominated by traditional media which was firmly...
How to Measure Brand Loyalty? A Look Into Pakistani Consumer Insights
By Asad Kaleem
Cultivating brand loyalty among consumers is the most challenging task. When a consumer starts using the brand, usually he/she is not loyal...
China at a Digital Glance – Inforgraphics
The world’s most populated country – China has more than 1.35 billion people to its name, that’s more than 1/7th of the entire human...
Brand backed music pumps up the digital volume in Southeast Asia
The digital streaming music market is driving content consumption across Southeast Asia and advertising based services are climbing the charts.
Effective Measure’s latest poll of key...
Celebrity Endorsements – Do They Actually Work?
By Sanober Ali
Introduction
Celebrities are known for their charisma, allure and the capacity they have to attract attention. More than often, these distinctive characteristics of...
Beverage consumption in Pakistan
By Sanober Ali
The beverage industry in Pakistan has emerged as a progressive sector over the years. As per the latest report by AAJ TV,...
Internet Users’ Behaviors on Desktops vs. Smartphones
It has been observed that websites have low Click Through Rates in their advertisements, but the traffic is increasing day by day, now what’s...
Ramadan 2015 Ratings: ARY Replaces Geo as the Most Watched Channel
While the blessed month of spiritual rhapsody Ramadan is just days away from its farewell, the extravagant entertainment of transmissions and drama shows on...
A Peek in the Digital Life of Pakistani Online Consumer
Google Pakistan recently conducted an extensive survey on Pakistani Consumer Market named, 'Google Pakistani Consumer Survey 2014'. The survey revealed some useful insights for the...
Ramazan 2015 Ratings: Geo Tops the Rating Charts with ARY Behind
For our entertainment industry, Ramadan kick starts an aggressive tug-of-war between our television networks. Seemingly, our T.V sets have been hijacked by multiple rounds...
True Blood: A Social Media Success
By Hassan Wasti
Not so very long ago television producers and film-makers were thrilled if their show, program or film ever became a topic of...
Jeeto Pakistan vs Pakistan Ramadan: The Game Changing Rating Trends for Ramadan 2014
Irrespective of what the essence of this Holy month is, our entertainment industry has started using it as a source of making good money...
Scientists Have A Solution For People Who Are Sick Of Soggy Paper Straws
Sure, paper straws are better for the environment than their plastic counterparts. But they also have a big problem: they get soggy fast. This...
Effective Measure partners with Times Internet for accelerating their digital growth
By Ufaq Ashfaque
AUG 5th, 2013 – Effective Measure (EM), the world’s leading digital media planning and audience profiling solution provider, has officially partnered with...
TV and Print Ad Investment by Banking sector
By Sanober Ali
INTRODUCTION
The emotional connection built through advertising is long known and has become an accepted norm now. The financial industry might be viewed...
Facebook Addiction: Top Three Most Popular Industries
By Hassan Wasti
There is no getting around the fact that social media has transformed the way we communicate. Consumers today are addicted to being...
Fast Food consumption in Pakistan
By Sanober Ali
Food which is prepared and served within a short span of time is referred to as Fast Food. The fast food industry...
“Key Indicators Database 2019” Shows Pakistan Poverty Ratio Declines from 64.3 to 24.3
The 50th edition of Asian Development Bank's annual report has been rolled out, according to which, Pakistan stands among the top five Asian countries...
Study Shows 4 In 5 Millennial Men Are Insecure About Their Looks
A survey of 2,000 men across all generations looks into how they deal with natural changes to their appearance that come with ageing. It...
158 Mn Spent on Fashion Industry Outdoor Ads in FEB 2015
Synchronize Media has released an infographic which has given some interesting research highlights and insights about the OOH (Out Of Home) Industry in Pakistan during...