Yasir has also held the position of CFO at Descon’s Chemicals business, where he led key initiatives in financial planning.
Lahore, 3rd July 2025 — Descon Oxychem Limited, a leading producer of hydrogen peroxide, is pleased to announce the appointment of Yasir Siddique Sheikh as its new Chief Executive Officer.
With over two decades of multifaceted experience, Yasir brings a deep understanding of finance, operations, and strategic leadership to his new role. He most recently served as Chief Financial Officer (CFO) at Descon Engineering Limited, where, over a five-year period, he was instrumental in driving capital optimization, performance improvement, and long-term sustainability.
Yasir has also held the position of CFO at Descon’s Chemicals business, where he led key initiatives in financial planning and business strategy across the company’s chemical manufacturing operations. His appointment as CEO marks a significant milestone in Descon Oxychem’s journey towards operational excellence, sustainable growth, and innovation. The company looks forward to his leadership in advancing its strategic priorities and strengthening its position in the chemical industry.
Speaking on his new role, Yasir Siddique Sheikh Stated, “It is a privilege to lead Descon Oxychem at such a dynamic time for the chemicals industry. I look forward to working with our talented team to enhance value for our stakeholders through innovation, sustainability, and disciplined execution.”
With his appointment, Descon Oxychem reaffirms its commitment to operational excellence, responsible growth, and value-driven leadership.
The initiative builds on a successful model previously implemented in Federal in partnership with the Ministry of Federal Education.
LAHORE, July 2, 2025 – Punjab Education Foundation (PEF), Karandaaz Pakistan, the National Institute of Banking and Finance (NIBAF) Pakistan – a subsidiary of the State Bank of Pakistan, and the Bank of Punjab (BoP) have formalized a partnership through a signing ceremony to launch a joint initiative for delivering financial literacy as supplementary education across PEF schools in Punjab. This initiative aligns with the Pakistan’s National Financial Inclusion Strategy (NFIS) and National Financial Education Roadmap (2025–2029), which envisions integrating financial literacy content in the National Curriculum by year 2028.
The initiative would impart financial literacy to over 100,000 students. Nearly 2,000 teachers and 25 master trainers will be trained to deliver financial education sessions across 1,000 PEF schools in the pilot phase. The financial education will cover topics like earning, saving, budgeting, and digital banking. NIBAF will lead the on-ground rollout, alongside a short-term implementation monitoring phase to ensure delivery standards in schools.
The ceremony was attended by Khalid Nazir Wattoo, Secretary Schools Education; Malik Shoaib Awan, Chairman Punjab Education Foundation; Shahid Farid, Managing Director PEF; Ali Raza Chairperson PEIMA, Shakeel Ahmad, Member of the Chief Minister’s Advisory Committee on Education; from Karandaaz Pakistan: Sharjeel Murtaza, Chief Digital Officer, and Sana Bilal, Program Lead; from NIBAF Pakistan: Lubna Farooq Malik, Co-CEO; Sajid Ali, Director Learning and Development; Salman Shehzad, Project Director; and from the Bank of Punjab: Raza Bashir, Chief of Staff & Strategy, Group Head.
The initiative builds on a successful model previously implemented in Federal in partnership with the Ministry of Federal Education & Professional Training (MoFE&PT) and the Federal Directorate of Education (FDE), where financial education was integrated into weekly timetables across federal schools. This rollout represents an essential intervention to build capacity at the grassroots level contributing to Pakistan’s commitment to the Sustainable Development Goals (SDGs), particularly SDG 4 (Quality Education), SDG 8 (Decent Work and Economic Growth), and SDG 10 (Reduced Inequalities).
Commenting on the importance of early financial education, Mr. Khalid Nazir Wattoo, Secretary, School Education Department, said: “This is a commendable effort and very much the need of the hour. It’s encouraging to see stakeholders come together to address this important area. Financial literacy should be viewed as a core life skill, and initiatives like this deserve to be scaled across more schools in Punjab.”
In a joint comment, Malik Shoaib Awan, Chairman, Punjab Education Foundation (PEF), and Ali Raza, Chairperson, Board of Governors, PEIMA, said: “We greatly appreciate the effort behind introducing financial literacy in a structured manner in PEF schools. It’s encouraging to see this being implemented as a pilot, allowing space for learning for future scale-up. The concept is timely and much needed, and we fully support expanding this initiative across more schools in Punjab.”
Speaking about the initiative, Shahid Farid, Managing Director, Punjab Education Foundation (PEF), said: “This partnership helps position our students for real-world success. Financial literacy is critical, and we are pleased to integrate it into PEF schools to equip students for life beyond the classroom.”
While highlighting the strategic value of the collaboration, Waqas ul Hasan, CEO, Karandaaz Pakistan, shared the following statement: “Financial literacy is one of the foundational skills and must be taught to the youth in their formative years. It will help them to better understand their personal finances, equip with skills to appreciate entrepreneurship as careers and enable to interpret economic forces at play in wider economy. The initiative reflects Karandaaz’s continued commitment to advancing financial inclusion through scalable, systems-level interventions. We are seeding an idea across the country and really hope that the government education departments and private sector education providers/sponsors consider it for replication.”
Sharing NIBAF’s perspective, Lubna Farooq Malik, Co-CEO, NIBAF, added: “Financial capability is a core life skill, and we are proud to bring our content and training expertise to this meaningful partnership. NIBAF aims to ensure quality training and education that fosters responsible financial behavior.”
Commenting on the role of the financial sector, Raza Bashir, Chief of Staff & Strategy, Group Head, Bank of Punjab, stated: “Financial literacy is a prerequisite for digital financial inclusion. BoP is proud to contribute to a collaborative effort that lays the groundwork for a more financially capable generation.”
With institutional alignment, implementation partners in place, and a strong policy backdrop, this initiative is poised for broader adoption across provinces. Karandaaz, PEF, NIBAF Pakistan, and BoP encourage ecosystem actors—including donors, public institutions, and civil society—to collaborate for scaling the efforts and embed financial literacy as a core component of education for all Pakistani students.
Ushna’s journey was more than just a series of career moves it was a personal evolution. She poured her artistic vision into a brand.
Ushna Esbhani, who you might know on Instagram as @browsbyushna, is far from just another brow technician. She’s the talented Pakistani brow artist behind some of the most recognisable faces in the world. From the timeless elegance of Deepika Padukone to Cara Delevingne’s iconic brows, Ushna has truly turned beauty into an art form that echoes from Karachi to Cannes.
With her expert touch in semi-permanent makeup techniques, she’s taken the brow game to new heights, creating naturally defined arches, softly tinted lips, and beautifully flushed cheeks.
Her impressive client roster features Pakistani stars like Hania Aamir, Sana Javed, Sanam Saeed, and Mira Sethi. What makes her stand out, though, is her steadfast dedication to authenticity and integrity in the beauty industry.
Long before she became a household name in the beauty world, Ushna was already making waves as a marketing guru. With a degree from IBA, she kicked off her career in brand management, playing a key role in emotionally resonant campaigns like those for Shan Foods. However, the advertising scene couldn’t keep her contained for long.
Fueled by her passion for art, she made the leap to the UK, earned international certifications, and chased her dream of blending creativity with cosmetic enhancement.
Ushna’s journey was more than just a series of career moves it was a personal evolution. She poured her artistic vision into a brand that has gained the trust of celebrities and billionaires alike.
What sets her apart in the industry is her commitment to mindful enhancements. Her social media is a treasure trove of client-focused advice, where she even turns down procedures if someone isn’t mentally ready or is swayed by unrealistic beauty ideals.
A Global Aesthetic Empire with Deep Pakistani Roots
Today, Ushna is making waves across continents, whether it’s in the UK, Dubai, the USA, or Pakistan. Her private studios in Karachi, Lahore, and Islamabad aren’t just places for beauty treatments; they’re a true reflection of her ever-evolving style.
Every few months, she refreshes these spaces with a touch of refined elegance, ensuring that clients receive not just services but a calming and enjoyable experience.
What sets Ushna apart in elite circles isn’t just her incredible talent; it’s her unique philosophy. She doesn’t simply follow trends; she crafts timeless beauty that’s perfectly suited to each individual. That’s why global influencers trust her to enhance their looks.
Her work embodies balance, precision, and natural enhancement, qualities that resonate strongly in the corporate world.
Whether she’s restoring overplucked brows, perfecting a seamless lip blush, or consulting with high-powered clients, Ushna prioritises comfort, authenticity, and ethics above all else.
For corporate professionals eager to invest in their appearance without losing their individuality, she offers something truly special: Personalised artistry that has real substance.
In a world saturated with filters and fleeting trends, Ushna Esbhani stands as a beacon of conscious beauty. She is not only shaping brows but also shaping conversations around self-worth, authenticity, and elegance.
Stay tuned to Brandsynario for the latest news and updates.
A Nobel Laureate and moral leader, the Dalai Lama is one of the most revered religious figures worldwide with a following that extends way beyond Buddhism.
In recent times, there have been concerns, hinted by the Dalai Lama himself, that Tenzin Gyatso may be the last of a long lineage of Dalai Lamas.
However, in a message with a fine blend of spiritual conviction and quiet defiance, Gyatso announced, days before his 90th birthday, that the line of Dalai Lamas will not end with him.
The Dalai Lama’s Trust will Appoint the Successor
The soon-to-be 90, Tenzin Gyatso, said that the Gaden Phodrang Trust, set up by the Dalai Lama, will have the power to name his reincarnation. The nonprofit organisation will recognise the Dalai Lama’s reincarnation in consultation with leaders of Tibetan Buddhist traditions.
His Holiness, Tenzin Gyatso, said:
“They should accordingly carry out the procedures of search and recognition in accordance with past tradition… no one else has any such authority to interfere in this matter.”
The Tibetan leader’s statement is a defiant rejection of China’s government. Beijing was adamant that it had the authority, in line with history and tradition, to choose the next Dalai Lama.
China has taken such measures in the past. In 1995, the new Panchan Lama, a 6-year-old appointed by the Dalai Lama, was detained, and a Beijing-backed candidate was installed.
The US has rejected Chinese intervention on this topic, urging the state to respect freedom of religion and engage the Dalai Lama in dialogue.
The Dalai Lama
The 15th Dalai Lama Could Also Be a Female
His Holiness, Tenzin Gyatso, has not disclosed the identity of his successor, but has suggested that the 15th Dalai Lama will be born in a free country and will not necessarily be a male.
This has raised speculation that the next Dalai Lama could be a female from the Tibetan Diaspora.
A female reincarnation would be a progressive shift, and could force Beijing into a difficult position. If the next Dalai Lama is a female, it would rally significant international support from activist groups.
International voices could complicate China’s stance on the Tibetan Cause. Nonetheless, it could be a welcome change.
In a faith centred on wisdom and compassion, a female spiritual leader could send a powerful message: True enlightenment is gender-neutral.
Stay tuned to Brandsynario for latest news and updates
Suzuki Pakistan raised the prices of all its vehicles from July 1. The action comes after Pakistan’s GST was hiked from 12.5% to 18% and the imposition of the new NEV levy in the 2025–26 federal budget. The firm charged customers the entire tax hike, not internal expenses.
Reason Behind the Hike
The government increased the sales tax on small vehicles to increase revenues. Suzuki had cautioned that this would impact sales and employment. The new NEV charge added 1 %–3 %, based on engine size.
Suzuki raises car prices from July 1
Highest Hikes for Small Vehicles
Base variants experienced the highest increments:
Alto VXR leapt–Rs 167,861 to Rs 2,994,861
Alto VXR AGS increased–Rs 177,480 to Rs 3,166,480
Alto VXL AGS rose–Rs 186,446 to Rs 3,326,446
All VX models increased–Rs 163,230 to Rs 2,912,230
All VXR models added–Rs 166,200 to Rs 2,965,200
Mid-range and higher variants also became costlier:
VXR/VXL/AGS versions of Cultus all increased by Rs 40k–45k.
Swift GL MT, Swift CVT, GLX CVT experienced increases of Rs 44k–47k.
Large Cars and Hybrids
Large variants such as the Swift incurred more than Rs 260,000 in increased costs from increased GST along with a new green tax. Hybrid and plug-in cars recovered the 12.5 % tax level following early plans to increase them to 18 %.
Pakistan is also confronting economic issues: Increasing inflation, currency stress, and IMF restrictions. The budget also aims to target climate change.
The carbon levy rate: 1 % for engines up to 1,300cc, 2 % for engines up to 1,800cc, and 3 % for bigger engines.
Effect on Buyers
The price increases could disproportionately affect first-time and budget buyers. Huge numbers of buyers made advance bookings before July 1 to escape increased costs. Suzuki dealers recorded higher bookings during late June.
Suzuki reported only the tax hikes through. It did not increase margins or manufacturing costs. The company encouraged purchasers to secure prices ahead of time. It also implied promotions or financing in the future to cushion the blow.
Suzuki Swift
What You Should Do
Move quickly: If you intend to purchase prior to July, make sure that dealers still provide earlier rates.
Compare vehicles: Look at somewhat larger cars, as they are now less expensive than before.
Look at hybrids: Still get good tax breaks. But review long-term expenses.
Ask for promos: Incentives like financing or accessory deals can make a dealership competitive.
The Bigger Picture
Budget 2025–26 transformed the auto industry. It increased revenue and targets climate objectives. But it also pinched affordability. Suzuki’s full-pass-through implies consumers now bear the cost. Observe other carmakers’ reactions. Expect more loans, discounts, or fresh model launches to drive sales.
Stay tuned to Brandsynariofor latest news and updates
In Pakistan, the simple act of pouring a glass of water has become a daily decision filled with questions: Is it clean? Is it safe? And can we afford it every month?
With municipal systems stretched thin and unbranded water sources becoming increasingly unreliable, millions of families — especially in urban centers like Karachi, Lahore, and Rawalpindi — are turning to bottled and filtered water solutions. But it’s no longer a luxury choice; for many, it’s a necessity.
Over the past few years, this shift has given rise to a growing bottled water economy — led by both international giants and smaller, homegrown players. Each brand is trying to earn the trust of a population that’s become increasingly skeptical about what’s coming out of their taps.
A Market Built on Trust, Not Taste
Nestlé Pure Life remains the most recognized bottled water brand in the country. With its established purification standards, large-scale operations, and a distribution system that reaches everywhere from upscale neighborhoods to roadside kiryana shops, it’s become the default choice for families that can afford to spend a little more on peace of mind. Nestlé’s involvement in CSR projects, like providing water access in underserved schools and communities, has also helped cement its reputation as a long-term player with national impact.
Then there’s Aquafina, backed by PepsiCo, which offers a similar sense of reliability — especially in major cities. Known for its clean taste and international safety certifications, Aquafina has carved out a niche among younger consumers and corporate clients.
Culligan, while not as widely known in every household, plays a crucial role behind the scenes. Their industrial-grade water purification systems are used by hospitals, banks, universities, and corporate offices — settings where filtration can’t be compromised. While not positioned as a “consumer brand” in the same way, Culligan’s influence on institutional water safety is significant.
Local Players Filling Local Gaps
At the community level, Waterverse has entered the market with a fresh approach. Rather than positioning itself as either premium or budget, Waterverse is focused on bridging the affordability gap without compromising on safety. Its 10-step purification process, which includes ozonation and re-mineralization, is designed to meet health-conscious demands while also keeping costs low enough for regular household use. By using refillable, food-grade bottles and offering localized. Waterverse is also tapping into growing concerns around convenience and plastic waste.
In this same space, Pakola Water has emerged as a trusted choice, particularly in working-class and lower-middle-income neighborhoods. Once better known for its soft drinks, Pakola’s water brand has steadily built credibility by keeping prices affordable and improving its filtration and bottling infrastructure. For many families, especially in Karachi, Pakola Water represents a rare mix of accessibility and safety that doesn’t come with a premium price tag.
A Shift in the Way Pakistan Drinks Water
The evolution of Pakistan’s bottled water market reflects a larger cultural shift. People no longer want to gamble on the quality of their water, especially after years of hearing about waterborne diseases, unsafe RO plants, and contaminated pipelines.
And this shift isn’t just happening in upper-income households. Even families earning modest incomes are now allocating a portion of their monthly budgets toward water — something that would have been unthinkable a decade ago.
Brands like Nestlé and Aquafina continue to serve the premium segment with consistency, while Pakola Water and Waterverse are stepping up to serve those who need reliable, affordable options. Culligan, meanwhile, ensures that workplaces, hospitals, and institutions stay safe behind the scenes.
No Single Solution — But Shared Responsibility
Pakistan’s clean water crisis is far too large for any single brand to solve. And to be fair, these companies aren’t pretending to fix the system. What they are doing is giving people choices — safer, cleaner, and more transparent than what many public sources can offer.
The bigger challenge remains structural: updating water pipelines, regulating filtration plants, investing in public infrastructure. But until that happens, brands are becoming part of the solution — not by design, but by necessity.
And in a country where water can no longer be taken for granted, any brand that puts health, affordability, and honesty first is a step in the right direction.
Stay tuned to Brandsynario for the latest news and updates.
A garbage truck ran over and killed a child in Karachi on Thursday. The tragic incident took place in the Razzaqabad area. Rescue teams quickly reached the location and shifted the child to a nearby hospital.
Authorities identified the victim as 3-year-old Adil Shah. He died on the spot before medics’ help could arrive. No details were shared about the garbage truck’s driver or company.
Just two days earlier, two motorcyclists died in separate accidents involving water tankers. These accidents occurred in different parts of Karachi. They raised more concerns about the rising number of road deaths.
One of the victims, 22-year-old Ameer Muawiya, was hit by a speeding water tanker near Valika Chowrangi in the SITE area. Rescue sources confirmed that he died at the scene. Bystanders quickly gathered and confronted the driver.
The crowd caught the tanker driver, Sarfaraz, and beat him before police intervened. Eventually, police took him into custody and impounded the vehicle involved.
Meanwhile, another water tanker struck and killed a motorcyclist in Banaras. Rescue workers took the body to a nearby hospital for identification and legal formalities. Officials have not yet released the victim’s name.
These incidents form part of a disturbing trend in Karachi. As of July 1, 2025, rescue officials reported that 456 people have died in road accidents this year. Shockingly, 56 of the victims were children.
Furthermore, road crashes have injured 6,895 people across the city. Most of these accidents involved heavy vehicles such as dumpers, garbage trucks, and water tankers. Authorities continue to struggle with enforcing road safety laws.
The increasing number of deaths shows the urgent need for better traffic control. Residents demand action to prevent more tragedies. So far, the government has not responded to these concerns.
Stay tuned to Brandsynario for the latest news and updates.
Tired of watching the same cookie-cutter jump-scare Hollywood horror? Pakistan’s movies and shows are cooking up something eerie with our traditional folklore.
Yes, we may be more known for our rom-coms and family dramas, but don’t sleep on our horror industry (or a churail will visit you at night).
Here is a list of the best, most praised horror movies and shows made in Pakistan. I can guarantee you one thing: If you are a horror buff, you are going to love these.
Deemak
Let’s start with Deemak, because honestly, this movie is what made people sit up and realise that Pakistani horror might just be onto something.
At first glance, it looks like a typical domestic drama. A newlywed couple moves into their dream house… and then all hell breaks loose. Literally.
The walls creak, shadows linger, and there’s an eerie presence that seems to be watching. But what really sets Deemak apart is its deeper message. The “deemak” isn’t just in the furniture. It’s a metaphor for the emotional rot, family secrets, and unspoken traumas eating away at the core of the characters.
The movie balances psychological tension with supernatural horror so well, and the production quality is top-tier for a local movie. If you haven’t watched Deemak yet, this is your sign. Don’t sleep on it.
Siyaah
Ah, yes, the OG. Siyaah was one of the first proper horror films from Pakistan that didn’t look like it was trying to imitate Bollywood. And that’s what made it so refreshing.
The film revolves around dissociative identity disorder.
It tells the story of a couple dealing with the loss of their child, and how that grief leads them to adopt a little girl, who isn’t quite what she seems. What follows is a haunting mix of emotional breakdown, black magic and paranormal disturbances.
The horror here is slow and unsettling. There aren’t any loud jump scares or over-the-top makeup like one might expect, but just a creeping sense of dread that gets under your skin. And if you’ve grown up hearing stories about jinns, Siyaah will hit even harder.
Maya
Maya didn’t get the hype it deserved, but if you’re into classic haunted house stories, this one’s worth a watch.
The film follows a journalist who gets drawn into a murder investigation that leads him to a house with a sinister past. Strange noises, chilling apparitions, and secrets buried within the walls — it’s a story that builds its horror slowly, but keeps you invested.
The real highlight? The film draws inspiration from actual events, which makes everything feel a bit too real. It’s not the most polished horror film ever made, but it definitely gives your spine literal chills.
Aks
If you were a 90s or early 2000s kid in Pakistan, chances are you remember being traumatised by the eerie opening of Aks.
This anthology-style horror series aired on Indus Vision and was way ahead of its time. Each episode had a new story, and the plots ranged from haunted dolls and possessed brides to cursed jewellery and spirits that refused to leave.
Even though the production wasn’t super slick (hello, rubber masks), the storytelling was gripping, and the cultural references made it all the more relatable — and terrifying.
Aks walked so that newer horror content could run.
Aks
Chalawa
Chalawa takes a slightly more stylised, fantasy-horror route. It’s centred around a young girl possessed by a chalawa, which is a demonic entity from local folklore.
This one’s less gory and more dramatic, but still creepy enough to give you goosebumps. Think of it as the Pakistani version of The Vampire Diaries meets The Exorcist, but with cultural depth.
If you’re someone who enjoys horror with a bit of flair and mysticism, this one delivers. The CGI might not be Hollywood-level, but it gets the job done. Plus, the storyline actually dives into traditional beliefs, which makes it more grounded than you’d expect.
Honourable Mention
If you missed Woh when it aired, do yourself a favour and find it online.
This was a two-part telefilm that stood out in an era where horror on TV usually meant dramatic eye zooms and wind machines. Woh gave us a mysterious, well-paced supernatural thriller that kept us hooked. The acting was solid, the mood was eerie, and it managed to do justice to its genre, which is rare for Pakistani television.
Another one is the Siyah Series on Green TV.
Featuring popular names like Hania Aamir, Faysal Quraishi, Shahveer Jafry, and more, this series offers a unique story in every episode. With top-notch production quality and out-of-the-box storytelling, it explores a range of horror, from supernatural to psychological. There’s something for every horror fan.
It’s Not Gore But It Has Folklore
Horror doesn’t always need blood, gore, or Hollywood-level budgets to be effective. Sometimes, all it takes is a good story, rooted in our fears, folklore, and family trauma.
Pakistani horror might not be mainstream (yet), but it’s evolving, and if you give these titles a chance, you’ll see just how far we’ve come.
So next time you’re in the mood for a scare that’s a little closer to home, you know where to look.
Now, sleep tight or maybe… don’t.
Stay tuned to Brandsynario for the latest news and updates.
Israeli Prime Minister Benjamin Netanyahu said on Wednesday that Israel will destroy Hamas completely, even though the Palestinian group stated that it is reviewing new ceasefire proposals from mediators in Qatar and Egypt.
President Donald Trump recently claimed that Israel had agreed to a 60-day ceasefire plan, but Netanyahu has not responded to that claim yet.
In a speech in Ashkelon, near Gaza’s border, Netanyahu said, “We will free all our hostages, and we will eliminate Hamas. It will be no more.”
Meanwhile, Hamas said it was “conducting national consultations to discuss” the new proposals and is looking to reach an agreement that includes ending Israeli attacks, ensuring Israeli withdrawal from Gaza, and getting urgent help for civilians in Gaza.
Casualties and Airstrikes Continue
On Wednesday, at least 47 people were reported killed by Israeli forces in Gaza, according to the civil defence agency.
One of the victims was Marwan Al-Sultan, the director of the Indonesian Hospital in northern Gaza, according to Palestinian officials.
In southern Gaza, five members of a family were killed when a tent for displaced people in Al-Mawasi was struck by an Israeli air raid.
Al-Mawasi had been declared a safe zone by Israel in December 2023, but has been repeatedly targeted since then.
Footage showed tents destroyed and people searching through rubble. A woman named Maha Abu Rizq asked, “They came here thinking it was a safe area, and they were killed. What did they do?”
In nearby Khan Yunis, videos showed wounded children being taken to Nasser Hospital. One man shouted, “Children, children!”while carrying a blood-covered child.
Civil defence spokesperson Mahmud Bassal also reported five more people killed near an aid site in Rafah and another in central Gaza, adding to the list of civilians killed while trying to access food.
Hostages and Ceasefire Negotiations
Israeli Foreign Minister Gideon Saar said there were “some positive signs”about talks to release hostages and achieve a ceasefire.
“We are serious in our will to reach a hostage deal and a ceasefire,”he added.
Out of 251 hostages taken in Hamas’s October 2023 attack, 49 remain in Gaza, including 27 believed to be dead, according to the Israeli military.
A Palestinian source familiar with the talks said the new proposal being discussed is similar to previous ones. It includes a 60-day truce during which Hamas would release half of the surviving hostages in exchange for the release of Palestinian prisoners held by Israel.
Israeli Military’s Response and New Warnings
Israel’s military said in a statement that it is acting in line with international law and trying to reduce harm to civilians.
It confirmed the death of a 19-year-old Israeli sergeant in northern Gaza during combat.
Later, the military issued a new evacuation order for three neighbourhoods in Gaza City, asking residents to move to Al-Mawasi.
Israeli forces warned they would target locations used to fire missiles into Israel.
Military spokesperson Avichay Adraee wrote, “The destruction of terrorist organisations will continue and expand into the city center, encompassing all neighbourhoods of the city.”
Israel also said that two projectiles from northern Gaza were intercepted by its air force.
Casualties and Historical Context
Israel’s offensive began in response to Hamas’s attack on October 7, 2023, which killed 1,219 people, mostly civilians, based on Israeli figures.
Since then, the Israeli campaign has killed at least 57,012 people in Gaza, most of them civilians, according to Gaza’s health ministry, which is run by Hamas.
The United Nations considers these figures credible.
Stay tuned to Brandsynario for the latest news and updates.
Microsoft formally closed its business in Pakistan on July 3, 2025. The world giant departs after 25 years. This is part of a massive worldwide layoff.
In June alone, Microsoft eliminated more than 9,000 positions, many from Xbox and sales forces, as part of a broad restructuring. Today’s announcement provokes contemplation. This is not just a company withdrawal; it’s a wake-up call to the climate our nation has established, in which even giants like Microsoft find it untenable to remain.
Source: X
Why Did Microsoft Depart?
Economic changes and strategic priorities were reasons given by Microsoft. They want to simplify operations and reduce expenses. Pakistan did not fit their new model anymore. Locally, employees were given layoff notices with a severance package.
The departure is reflective of global actions away from the smaller bases. Many questions arise now:
What shifted?
What was lost?
Where did the leadership, values, and vision go that created this earlier?
This pull-out stings deeply. Microsoft backed business software, enterprise tools, and certification and training programmes in Pakistan. Its departure creates a gap. Local companies no longer have direct access to support.
Customers must now contend with remote workers. Response times could be slower. Industry educators and mentors who created communities side by side with Microsoft wonder what the future holds.
Think about the two decades of foundation established, and who will fill that gap.
Beyond the Business
This isn’t about just markets and costs, it’s about potential and pride. Microsoft created a huge impact on the software community in Pakistan; now, as it departs, many are left questioning the position of the market in the country.
However, if your work ends up leaving behind impact, integrity, and inspiration, then understand that your legacy should endure, even after the operations stop.
Imran Khan and Bill Gates
Who Can Fill the Gap?
Other players spot an opportunity. Local players such as PakCloud and Systems Ltd are able to provide customised support. International competitors such as AWS and Google may increase local investments, but it will take time for adoption. Throughout this process, companies have to change quickly. They have to seek alternatives proactively.
What Businesses Should Do Now?
Update licensing deals and support SLAs.
Reach out to international Microsoft offices for continuity plans.
Empower internal IT staff to overcome remote support hurdles.
Look at mixed-and-matched solutions; several services might migrate to AWS or Google Cloud.
The Emotional Remnant
This shutdown leaves more than technical holes. It burns with feeling. It reminds us of our vulnerabilities. But it also remembers what we created together. If you once promoted Microsoft’s programmes here, or achieved growth through them, know your work counted.
Microsoft’s exit marks a chapter. It heralds a change in how Pakistan needs to deal with international technology companies. We have a choice to lament or rebuild. We have a choice to wonder what broke down, or we can spark change that is our own strength. For the group who once brought us here: your legacy remains. And for Pakistan, the challenge is now apparent.
Stay tuned to Brandsynario for latest news and updates
In a time when cricket seems to be sprinting faster than ever, Pakistan off-spinner Sajid Khan has taken a firm stand for the longest format of the game.
Speaking during the ongoing Skills Development Camp at the National Cricket Academy, Sajid made it crystal clear that he’s not in favour of the proposed four-day Test matches in the next World Test Championship (WTC) cycle.
“I don’t think four-day Tests are good for the game,” Sajid said. “If you reduce Tests to four days, more matches will end in draws, and fans won’t enjoy that.”
The Soul of Test Cricket
Sajid Khan is not just echoing nostalgia, he’s pointing towards a very real concern. The beauty of Test cricket lies in its ebbs and flows, the way momentum shifts across five days, testing not just skills but patience, resilience, and tactical depth.
“Test cricket is not just about results; it’s about patience, strategy, and the ebb and flow over five days. Taking that away means taking away its soul,” he added.
With the ICC reportedly mulling over the introduction of four-day Tests for the 2027–2029 WTC cycle, citing tight schedules and the need to give smaller nations more opportunities, the debate has once again come to life.
The Big Three Exception
Interestingly, the ‘Big Three’ (India, England and Australia) are set to continue playing the traditional five-day format in marquee series like The Ashes, Border-Gavaskar Trophy, and the newly announced Anderson-Tendulkar Trophy.
For other nations though, the clock may tick faster. This isn’t entirely uncharted territory either. The ICC allowed four-day Tests back in 2017, and just this May, England hosted Zimbabwe for a four-day red-ball contest at Trent Bridge.
But for players like Sajid Khan, this potential shift feels more like a step backwards than a step forward.
A Voice from the Camp
While voicing his concern, Sajid also took time to praise the current red-ball skills camp, where senior and junior players are training side by side under the guidance of seasoned coaches.
“Working with Azhar Mahmood has been really beneficial, especially with a red-ball series in England coming up,” he said. “There’s a lot to learn from him.”
The camp, designed to bridge experience gaps and refine technical skills, is proving to be a valuable initiative. Sajid believes it’s a solid foundation ahead of a challenging overseas tour.
Final Thoughts
There’s no denying that cricket is evolving, from T10 leagues to World Cups every other year, the calendar is bursting at the seams.
But the argument for retaining five-day Tests is more than just about tradition. It’s about preserving the integrity and richness of the format that defines cricket’s character.
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Just when the Pakistan Super League (PSL) was basking in the glow of a successful tenth edition, former Pakistan captain Rashid Latif has stirred the pot with a stinging remark that’s hard to ignore.
Taking to social media on Wednesday, Latif didn’t mince his words as he called out the presence of ‘non-cricketers’ in the recently held PSL debriefing session, accusing them of running the league into the ground.
“Non cricketers running cricket affairs in the country… destroying PSL,” he posted on X (formerly Twitter), alongside a photo from the session.
What Was the Debriefing About?
Held at the National Cricket Academy (NCA), the debriefing was led by PSL CEO Salman Naseer and brought together key stakeholders including franchise reps, media partners, sponsors, and commercial affiliates.
This session aimed to reflect on the journey of the PSL over the past decade while also highlighting how the league fared in its ninth and tenth editions.
From a business and branding perspective, it looked like a textbook success story. But Latif clearly wasn’t convinced.
Numbers That Tell a Different Story
While the former skipper took issue with the composition of the room, the PSL management had a different message to deliver. They came armed with data, growth metrics and fan engagement statistics that they believe tell a much more optimistic story.
CEO Salman Naseer was quick to point out that PSL X wasn’t just another season – it was a milestone.
“The Pakistan Super League has come a long way since its inception. The 10th edition was a celebration of passion, resilience and unity,” he said.
He also highlighted some record-breaking numbers, including a 647 per cent surge in live streaming and a significant uptick in digital engagement across platforms.
Cricketers’ Voice or Corporate Vision?
But for Rashid Latif, the concern isn’t about viewership numbers or digital impressions. It’s about cricketing credibility.
His post raised a question many fans and insiders have often whispered but rarely say aloud: Is the PSL being run by those who truly understand the game, or is it in the hands of boardroom executives detached from the field?
There’s no doubt the Pakistan Super League (PSL) has become a global T20 brand, and the numbers back that up.
But if seasoned voices like Latif are feeling sidelined, then perhaps it’s time for the PCB and PSL management to ask themselves if they’ve struck the right balance.
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Tecno has just launched the Spark 40 series, which reportedly outperforms even the iPhone 16 in several key specs. The base model costs only $214 but is equipped with features typically found in high-end smartphones.
Flagship-Grade Display
The Spark 40 Pro+ features a 6.78‑inch curved AMOLED display. It offers a resolution of 1220p+ at 144 Hz and includes an under‑display fingerprint sensor. This refresh rate matches that of flagship iphones. While most expect Apple’s iPhone 16 to maintain 120 Hz, Tecno surpasses this with a higher standard.
The New Tecno Spark 40 Series
The Pro+ comes with a 5,200 mAh battery. It charges using 45 W wired, 30 W wireless, and even 5 W reverse wireless charging. That charging set puts current iPhones to shame. Apple tops out at still only about 20 W wired and no reverse wireless.
Fearsome Processor in Pro+
Tecno’s flagship model introduces the MediaTek Helio 200 processor. It comes with 8 GB RAM and a maximum storage of 256 GB. Those features match or surpass most mid‑range devices!
Spark 40 Pro+ features a 50 MP primary camera and a 13 MP front-facing camera, which is standard for entry-level flagships. The camera provides high-resolution capability and performs decently in low light.
Durability and IP Rating
The phone is IP64 rated. It’s resistant to dust and rain. That’s robust protection in this segment. There are few sub‑$300 devices with official water resistance.
It is Android 15 with HiOS 15.1 on top. The phone comes with additional features such as an IR blaster. Its reverse wireless capability can charge earbuds or other devices. These features contribute significant value.
Other Models in the Family
Tecno also has the Spark 40 Pro and entry-level Spark 40. Both have the same screen and battery, but Pro has a Helio G100 chip. The entry-level phone has Helio G81 and a 120 Hz LCD display (not AMOLED). Entry models still have long battery and quick charging.
A $214 phone rivaling or surpassing iPhone 16 specs? That’s a game‑changer. It puts pressure on major brands to deliver better mid‑range value. Consumers can now have 144 Hz AMOLED, quick wireless charging, and slim design at affordable prices.
The New Tecno Spark 40 Series
Things to Consider
Tecno provides shorter software support, usually less than three years. So compare that with Apple’s longer update cycle. Tecno;s performance can falter behind flagship silicon under heavy use.
The Tecno Spark 40 Pro+ puts flagship features into an affordable body. It boasts 144 Hz AMOLED, wireless and wired charging speed, powerful cameras, and water resistance—all for $214. Those are features that some only anticipate in the iPhone 16. The phone makes the industry question value segments. Consumers of technology now enjoy premium features without the flagship cost.
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The countdown to the World Championship of Legends (WCL) 2025 has officially begun, and the Pakistan Champions have just dropped their new jersey.
With Birmingham set to host the second season of this blockbuster event from 18 July to 2 August, Pakistan have made their intentions clear before a single ball has been bowled.
A Jersey That Bleeds Passion
Unveiled on Thursday through a slick social media reveal, the new kit blends heritage with flair. It stays true to Pakistan’s iconic green, but this time it comes with bold yellow accents running along the sides and sleeves – a fresh twist that screams energy.
“Proud to unveil the official jersey of the 𝐏𝐚𝐤𝐢𝐬𝐭𝐚𝐧 𝐂𝐡𝐚𝐦𝐩𝐢𝐨𝐧𝐬 for the World Championship of Legends 2025! Led by legends, built with passion,” read the caption on the official post.
From the colour scheme to the design elements, this isn’t just a jersey – it’s a statement of intent.
Flashback to Season One: Near Glory
The Younis Khan-led squad was one of the most exciting teams during the inaugural edition. From the word go, they delivered fireworks.
They kicked off their campaign with a solid win over Australia, followed by a demolition job against the West Indies. But the real goosebumps moment? That epic clash against India.
Pakistan put up a colossal 243/4, a total that left fans breathless. With the ball, they held their nerve and reduced India to 175/9, sealing one of the most memorable victories of the tournament.
Although they stumbled against South Africa in the group stage, they bounced back in style. In the semi-final, they edged past the West Indies by 20 runs, booking their place in a mouth-watering final rematch with India.
So Close, Yet So Far
In the final, Pakistan Champions batted first and posted a competitive 157, but couldn’t hold back India, who chased it down with five wickets in hand and five balls to spare.
Despite the heartbreak, the campaign was anything but disappointing. It reignited the passion of fans and reminded the world of Pakistan’s unmatched talent, even in the legends’ circle.
Legends Ready for Round Two
As the WCL gears up for its second season, cricketing giants from Pakistan, India, Australia, England, South Africa and the West Indies will go head-to-head once again. The format stays the same, the stakes even higher.
For Pakistan Champions, this is more than just redemption. It’s a shot at lifting the trophy that slipped away last year. And with the new jersey sparking fresh excitement, fans will be hoping their legends can go one step further this time around.
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A man was rescued from the Haro River after a sudden flash flood hit near Marri Kunjour in Attock. Rescue 1122 responded quickly and saved the 45-year-old shepherd who was swept away while browsing livestock. The incident happened as strong currents pulled him into the river unexpectedly.
The emergency team acted under the high alert strategy issued by Punjab Chief Minister Maryam Nawaz. She had ordered all rescue teams and local officers to stay alert due to rising monsoon activity. The operation involved descending hundreds of feet into the river bottom to save the stuck man.
The man was visibly distressed but had no injuries. After being pulled out, he said, “Allah Almighty granted me a new life.”The team’s quick action prevented what could have been a fatal accident. Their response was possible because of the CM’s early instructions during monsoon planning.
CM Maryam Nawaz personally monitored the rescue virtually and praised the Attock administration. She lauded Rescue 1122 for their courage and competence. The flood incident shows how timely planning and leadership can save lives in natural disasters.
The rescue was made possible under the monsoon preparation initiative led by the Punjab government. It showed the importance of teamwork between emergency units and local officers. Their coordination stopped a tragedy in time.
In another step under her leadership, CM Maryam Nawaz launched a new education plan. On her directives, free higher education is now available for children of industrial and mine workers. This programme will run through seven campuses of COMSATS University.
The Punjab government will cover all expenses. This move shows a strong focus on both disaster management and social welfare.
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We all love spicy Sindhi Biryani and bun kebabs from Burns Road, but sometimes, our palate demands a trip across the Arabian Sea to the Middle East.
Juicy shawarmas, creamy hummus, sizzling kebabs, and so much more; the list goes on. There is a popular demand for Middle Eastern Cuisine in Pakistan, and fortunately, Karachi has welcomed several restaurants that offer authentic Middle Eastern flavours. Lebanese, Palestinian, Turkish, and Syrian cuisine are well represented in the metropolis.
On that note, let’s explore several authentic Middle Eastern restaurants in Karachi with the best, most authentic cuisine on the menu.
Paramount Fine Foods
Shaheed-e-Millat Road houses a fine celebration of Middle Eastern Cuisine in the form of Paramount Fine Foods PK, a restaurant that has adopted flavours of the Middle East.
Paramount Fine Foods has received rave reviews for serving authentic Lebanese food. So, if you are a fan of Lebanese cuisine, this is the place to be. Furthermore, praise has also been directed towards the décor, hummus, and Fattoush Salad.
Mandi House offers both Arabian and Pakistani cuisine. If you want a triple-course meal with Middle Eastern appetisers, main course, and dessert, this is the perfect destination!
You could begin the party with their creamy hummus, move onto their wide assortment of kebabs with rice, and finish the meal with some creamy mouth-watering kunafa. There have been concerns about their prices, but if you can afford it, Mandi House is worth a try.
Claiming to be the only restaurant serving Lebanese cuisine in Karachi, Kabab-Ji is a Middle Eastern gem hidden inside the Movenpick Hotel.
The restaurant provides a complete Arabian experience for those who don’t want to compromise on the aesthetics. At Kabab-Ji, you could enjoy authentic Arabian dishes, like sizzling kebabs, in an Arabian setting with Arabian music in the background.
Kabab-ji
Kabsa Express
Located in Gulistan-e-Johar, Kabsa Express is a Middle Eastern restaurant offering a mix of authentic Arabic and Turkish cuisine. There is special emphasis on mandi and kabsa on their menu.
Kabsa, cooked with chicken or lamb and served with spicy rice, is a local favourite. You could feel the Yemeni touch in its mandi, which is available in both chicken and mutton. Turkish coffee is also on the menu for an after-dinner snack.
Karachites love hummus, mandi, kabsa, and kunafa, but sometimes they want a quick bite. The shawarma is the average go-to meal during a hectic schedule and hence is widely available around the city. But who serves real, authentic shawarma in the city?
Arabic Shawarma does!
While the place has other food options too, their special Al-Arabica shawarma is the talk of the town. Authentic flavours that’ll have you swooning.
From creamy hummus to smoky kebabs, Karachi offers a diverse spread of Middle Eastern cuisine, especially if one knows where to look.
Whether it’s fine dining at Kabab-Ji with your family or grabbing delicious shawarma from Arabic Shawarma with your friends, each popular spot offers something unique and different.
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Kazakhstan has implemented a new law banning face-covering clothing in public places, after President Kassym-Jomart Tokayev signed the legislation.
The law applies to all attire that obstructs a person’s face or makes identification difficult, according to the official statement. However, the law allows exceptions for medical, climatic, sporting, or cultural purposes.
While the law does not directly reference religion or use terms like “niqab” or “hijab,” many analysts believe the law is mainly aimed at banning the niqab, which is worn by some Muslim women and covers the face entirely.
Cultural Identity and Government Stance
President Tokayev has previously commented on the issue, saying citizens should avoid wearing “black face-covering garments.”
“Rather than wearing face-concealing black robes, it’s much better to wear clothes in the national style,” he was quoted by Kazakh media as saying earlier this year.
“Our national clothes vividly emphasise our ethnic identity, so we need to popularise them comprehensively.”
Police in Kyrgyzstan have conducted street patrols to enforce their ban on the face veil, according to local media reports.
In Uzbekistan, violating the niqab ban carries a fine of over $250.
Other countries such as Kyrgyzstan, Uzbekistan, and Tajikistan have already passed similar laws restricting Islamic dress in public settings.
These measures have been framed as part of efforts to promote national identity and maintain public security.
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Seven people are missing after a powerful explosion hit a fireworks facility in Esparto, California, on Tuesday evening. The blast occurred just before 6 p.m. at a site where commercial fireworks were being stored. At least two people were injured, and hundreds lost power in Yolo County as officials issued evacuation orders.
Esparto Fire Chief Curtis Lawrence confirmed during a Wednesday news conference that firefighters initially entered the site but later pulled back. “The severity and the risks that were there”forced them out, he said. Firefighters have not gone back inside and are instead using drones to scan the debris.
“It is still unknown if the missing people were workers at the facility. I can say I have not seen anything like this,” Lawrence said. “This is obviously an incident of great magnitude.”
He added, “My next priority is to work with the command team. We want to reduce the exclusion zone, get people back into their homes, and restore power in the area once it’s safe.”
He praised first responders: “Our agency, being here in a small community, we are primarily volunteer agencies. I would be remiss if I didn’t add that I’m really thankful and proud of all of our responders who stepped up yesterday, and even today, and came out here. … We appreciate all the responders and the mutual aid partners that came and assisted us.”
CAL FIRE stated the building belonged to a licensed pyrotechnic operator, but the owner’s name is not yet public. The Office of the State Fire Marshal is leading the investigation. Gov. Gavin Newsom’s office confirmed an arson and bomb unit is on-site.
CAL FIRE reported on Wednesday afternoon that 78.3 acres had burned. Containment is currently at 0%. Officials have not shared what caused the fire. Only a few fire units remained at the site by that time, down from more than 30 initially.
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Del Monte Foods has filed for Chapter 11 bankruptcy and is looking for a buyer. The 138-year-old company announced the move late Tuesday. It said the decision came after evaluating all options.
The company confirmed it will sell all of its assets. Its product lines include College Inn broths, Contadina tomatoes, and its flagship Del Monte brand. The CEO said this process will help speed up its turnaround.
“After a thorough evaluation of all available options, we determined a court-supervised sale process is the most effective way to accelerate our turnaround and create a stronger and enduring Del Monte Foods,” said Greg Longstreet, the President and CEO, in a statement.
Del Monte said it has secured $912.5 million in new funding. This money will allow it to continue operating normally during peak canning season. The company listed liabilities between $1 billion and $10 billion.
“With an improved capital structure, enhanced financial position and new ownership, we will be better positioned for long-term success,” Longstreet added. He noted the challenges came from a “dynamic macroeconomic environment.”
Longstreet pointed to consumers spending less and moving toward private labels. These shifts hurt the company’s sales resulting in the demand to decrease.
Sarah Foss, global head of legal and restructuring at Debtwire, shared more details. She said the company has had to deal with extra costs to store unsold goods.
She explained that consumer habits have changed. People now prefer healthier foods over “preservative-laden canned food.” These trends increased pressure on Del Monte’s business model.
Del Monte began in 1886 and built its iconic San Francisco cannery in 1907. By 1909, it was running the largest fruit and vegetable cannery in the world. The company’s long legacy now faces an uncertain future.
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Music mogul Sean ‘Diddy’ Combs has been found not guilty of sex trafficking and racketeering, but guilty of transporting a person for the purpose of prostitution, following a nearly two-month-long federal trial in New York City.
Prosecutors had accused Combs of using his fame and businesses to operate a criminal ring that exploited women. A jury of 12 deliberated for 13 hours before delivering the mixed verdict.
Combs admitted to domestic violence but denied coercing anyone into sex or running a wider criminal enterprise. On Tuesday, jurors said they could not reach a unanimous verdict on the racketeering charge, calling their positions on the matter “unpersuadable.” It was one of the most serious charges, potentially carrying a life sentence.
The seven-week trial included testimony from more than 30 individuals, including his ex-girlfriend Casandra Ventura, rapper Kid Cudi, former staff, and hotel employees.
Prosecutors claimed Combs coerced partners into “freak-offs,” where women had sex with male escorts while he watched and recorded. Ventura, eight months pregnant at the time of her testimony, said he threatened to release footage of these encounters if she disobeyed him.
Key evidence included hotel security footage from 2016 showing Combs physically assaulting Ventura in a Los Angeles hallway. Witnesses testified that Combs attempted to pay them to destroy the footage.
Combs’ legal team argued that his violent behaviour stemmed from jealousy and drug use, not from participation in a criminal conspiracy.
Though acquitted of the most serious allegations, Combs still faces multiple civil lawsuits relating to sexual assault and violence.
Diddy rose to prominence after founding Bad Boy Records in 1993, signing major artists including The Notorious B.I.G. and Usher. He later launched a clothing line (Sean John), fragrances, alcohol brands, and a media company.
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