ICAP hosts CFO Conference 2024 At Islamabad

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May 15, 2024

Pakistan Railways has introduced a new premium lounge dining car on the renowned Tezgam Express, elevating the travel experience for passengers. Effective May 20, travelers aboard the Tezgam Express will have the opportunity to indulge in a diverse array of dining options within the comfort of the newly added dining facilities.

Extensive Menu and Comfortable Seating

The premium lounge dining car boasts an extensive menu featuring over 40 dishes, ranging from soups to burgers, pizzas, and traditional karahi dishes, ensuring a delightful culinary experience for passengers. With a capacity to accommodate 35 diners simultaneously, the dining car offers ample seating space for passengers to enjoy their meals while traversing through picturesque landscapes.

Expansion of Dining Car Initiative

The addition of the premium lounge dining car to the Tezgam Express follows the successful implementation of a similar dining facility on the Bahauddin Zakaria Express. Building upon the positive reception received by passengers on the Zakaria Express, Pakistan Railways has expanded the scope of its dining car initiative, with plans underway to introduce new dining facilities on the Khyber Mail and Allama Iqbal Express in the coming weeks.

Financial Milestones and Enhanced Passenger Amenities

In addition to enhancing onboard dining options, Pakistan Railways has achieved significant financial milestones, surpassing its income target by a remarkable Rs 7 billion. According to Railways CEO Aamir Baloch, the railway’s income has exceeded Rs70 billion, reflecting a robust performance and growing patronage from travellers. Furthermore, as part of ongoing efforts to enhance passenger amenities, Baloch announced the construction of executive washrooms at key railway stations, including Rawalpindi, Multan, and Lahore. Passengers can expect the executive washrooms to be operational at all three stations starting June 1, offering enhanced comfort and convenience during their rail journeys.

Stay tuned to Brandsynario for the latest news and updates.

Salaam Family Takaful Limited Obtains The License To Operate As The First Ever Digital Only Islamic Life Insurance Provider

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May 15, 2024

Salam — Salaam Family Takaful Limited obtains the license to operate as the first ever digital only Islamic Life Insurance provider

Living up to its reputation of creating revolutionary solutions and taking unprecedented initiatives, Salaam Takaful Limited has gone ahead and developed another first, not only in Pakistan, but what is believed to be a first across the globe, a digital only Islamic Life Insurance company, Salaam Family Takaful Limited.

The coveted license was handed over to Mr. Rizwan Hussain, MD and CEO of Salaam Family Takaful Limited by Mr. Akif Saeed, Chairman, Securities and Exchange Commission of Pakistan (SECP) in the presence of Salaam Family Takaful’s Shariah board, and their endorsement signified that the new organization with its operations and offerings are completely Shariah compliant.

The company will provide a complete end to end digital offering as per the stipulations and guidelines of SECP. On this occasion, Mr. Rizwan Hussain, MD and CEO of Salaam Family Takaful Limited stated, “With this license of our new company, we will be revealing a new brand very soon, which will not only resonate with our values of customer centricity and innovation but will also introduce the much-needed game changing Islamic Life Insurance and Savings offering, never seen before in Islamic Life Insurance segment across the globe. We have done extensive work in developing a comprehensive infrastructure to be the first ever digital only Life Takaful operator, and in’sha’Allah our products will provide an exquisite digital experience.”

With a lot of details expected in the coming days, the company sources have revealed this much that the products will not be the usual Life Insurance or Family Takaful products available in the market, but disruptive in terms of policyholder benefits and quite unique features, with induction of technology and real time information availability, being another hallmark of the total offering.

Salaam Family Takaful Limited is the subsidiary of Salaam Takaful Limited, a renowned name in Insurance and Takaful industry being the largest general takaful operator in Pakistan. Digital processes and innovative products have been the foundation of their phenomenal success in non-life insurance and takaful arena. With this new company they are entering the world of Life Insurance and Family Takaful, with the same success factors in their stride.

Electrolyte-Rich Drinks You Need To Boost Your Hydration

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May 15, 2024

Electrolyte-rich drinks are exactly what you need this summer! Staying hydrated is essential for good health, especially in the hot climate of Pakistan. Electrolytes play a crucial role in maintaining hydration and ensuring our body functions properly. If you’re looking for natural and effective ways to boost your hydration levels, these electrolyte-rich drinks are perfect for you. Easy to find and prepare, these drinks will help keep you refreshed and energized throughout the day.

1. Coconut Water

Coconut water is a fantastic electrolyte-rich drink. It is packed with potassium, sodium, and magnesium. These electrolytes help maintain your body’s hydration levels. Coconut water is refreshing and perfect for hot Pakistani summers. The best part is, that you can easily find it in most supermarkets.

2. Lemon Water

Lemon water is another great choice for boosting hydration. It is rich in vitamin C and electrolytes like potassium. Squeeze a fresh lemon into a glass of water and add a pinch of salt. This drink not only keeps you hydrated but also helps in detoxifying your body.

3. Watermelon Juice

Watermelon juice is a natural and delicious way to stay hydrated. It is rich in electrolytes like potassium and magnesium as well! Simply blend fresh watermelon and strain the juice. This refreshing drink is perfect for keeping your hydration levels up, especially during hot days.

4. Electrolyte Solutions

Electrolyte solutions, like ORS (Oral Rehydration Solution), are excellent for quick hydration. They contain a balanced mix of sodium, potassium, and glucose. These solutions are especially useful during illness or intense physical activity. You can buy ORS packets from any pharmacy in Pakistan, and of any flavor you prefer.

5. Electrolyte Rich Sports Drinks

Sports drinks are designed to replenish electrolytes lost during exercise, or activities. They contain sodium, potassium, and sometimes magnesium. Choose ones with lower sugar content to keep them healthy. Many brands are available in Pakistani stores, making it easy to find one that suits your taste.

Stay tuned to Brandsynario for more news and updates.

Devices That Will Get Android 15 Beta 2

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Usman Kashmirwala

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May 15, 2024

Excitement is building in the tech world as Google prepares to roll out Android 15 Beta 2, set to launch today following the Google I/O 2024 keynote. While Google’s spotlight during the keynote was primarily on Gemini and AI advancements, the eagerly anticipated Android update was given the spotlight for the following day.

Confirmation of Beta 2 Launch

Despite the lack of specifics regarding the new Beta’s features, the announcement itself brings relief to those eagerly awaiting its arrival. Although today may not have brought the Beta as expected, Google’s confirmation ensures that it’s just around the corner.

OnePlus 12 and OnePlus Open receive Android 15 Beta update, download links here - Gizmochina — Source: Gizchina

The Beta release is primarily tailored for developers, emphasizing its utility for those deeply engaged in app development or advanced users. For the more casual users, it’s advisable to hold out for the stable builds of Android 15, slated for release later in the year.

Pixel Devices at the Forefront

As for device compatibility, Google Pixel users are in luck, with a range of models set to receive the installable Beta 2 build. From the Pixel 6 series to the upcoming Pixel 8 lineup, Google ensures a broad spectrum of its devices will be able to access the latest update.

Prior to Google’s announcement, several OEMs had already confirmed their involvement in the Android 15 Developer Preview program. This initiative allows select smartphones from participating Android partners to run Android 15 Beta 1, providing developers and enthusiasts with a sneak peek into the update and the opportunity to test app compatibility.

Bugs and Glitches

However, it’s important to note that these Beta builds come with their fair share of bugs and glitches, as is typical for early releases. Users are advised to proceed with caution, ensuring they back up their data before diving into the Beta experience.

Android 15 beta is available now for Google Pixel users — here's how to download it | Tom's Guide — Source: Tom’s Guide

While Android 15 may have taken a backseat during the Google I/O 2024 keynote, its imminent Beta 2 release promises an exciting glimpse into the future of the Android ecosystem, offering developers and enthusiasts alike the opportunity to explore and innovate within the platform.

Stay tuned to Brandsynario for latest news and updates.

Hazim Bangwar Claps Back at Fashion Critics

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May 15, 2024

Raised in New York, Hazim Bangwar is not just a talented artist, but also the assistant commissioner in the government of Sindh. After accusations that he dresses inappropriately, Hazim clapped back at the critics stating he carries his office with respect.

“I’ve carried my office with respect and dignity and always dressed appropriately,” Hazim quoted on his Instagram profile. Yesterday, on the 14th of May, Bangwar shared a simple yet powerful message, clarifying all the misconceptions about him. The statement was a response to people who began to accuse Hazim of disrespecting his office by dressing inappropriately. Which made no sense, as cleared by Hazim, because all he has done is remain true to himself and dress as he wishes to.

View this post on Instagram

A post shared by Hazim Bangwar (@hazimbangwar)

Hazim Bangwar At Local Styles Award

Unfortunately, the most criticism came after Hazim attended a local styles award recently in an all-gothic attire. This is perhaps why Bangwar highlighted that he has left a life of luxury. He also continued that, he had sacrificed a life of luxury to serve his people. Furthermore, he maintained that he will continue to do so.

View this post on Instagram

A post shared by Hazim Bangwar (@hazimbangwar)

Commenting on all the netizens questioning why he isn’t dressed appropriately for his job, he asked if u ever see doctors in lab coats outside work too.

Fawad Chaudhry took it to platform X to express his concern for the way people in civil service seem to be dressing up. In support of Hazim, Absa Komal replied stating there is absolutely nothing wrong with expressing your taste and preferences in fashion. Especially outside of work.

Fans of the outfit believed he looked great. Some even said he reminded them of Game of Thrones. And others defended his style pertaining to his personal life, and completely separate from his job.

Stay tuned to Brandsynario for more news and updates.

Dubai Launches Gaming Visa To Welcome Gamers Worldwide

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Usman Kashmirwala

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May 15, 2024

Dubai is stepping up its game in the global gaming arena with the launch of its Gaming Visa Initiative, designed to lure top gamers from around the world with the promise of long-term visas. This bold move is part of Dubai’s grand plan, the Program for Gaming 2033, which sets its sights on transforming the city into a hotspot for gaming by the year 2033. The objective? To not only boost Dubai’s gaming scene but also to inject a substantial $1 billion into the emirate’s economy and create a whopping 30,000 new employement opportunities.

To be part of this exciting initiative, aspiring gamers need to meet some basic criteria. Firstly, they must be at least 25 years old, and they need to provide a few documents such as a copy of their passport and educational qualifications. While not mandatory, showcasing contributions to the gaming community could give applicants an edge. Job preferences and other personal details are also part of the application process.

What Gamers Need to Know

Interested gamers can apply through the official Dubai Gaming Initiative website, where they’ll be kept in the loop via email regarding the status of their application. If successful, they’ll be awarded the coveted Creative and Talented Accreditation Certificate, granting them long-term residency in Dubai.

But Dubai’s gaming ambitions don’t stop there. The city isn’t just rolling out the red carpet for gamers; it’s also extending invitations to programmers, developers, entrepreneurs, and tech giants to join the fray. And to sweeten the deal, Dubai is streamlining the visa process, promising to slash processing times from a month down to a mere five days.

Expanding the Invitation

With its eye firmly set on the future, Dubai is poised to emerge as a key player in the global gaming landscape. By embracing innovation and welcoming talent with open arms, the city is not only laying the groundwork for a thriving gaming industry but also cementing its status as a hub of creativity and opportunity. So, for gamers looking to level up their careers, Dubai beckons with open arms and a promising future in the world of gaming.

Stay tuned to Brandsynario for latest news and updates.

PSL Franchises Oppose PSL 10’s Clash with IPL

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May 15, 2024

psl-10-player-draft-to-take-place-on-january-11-franchises-oppose-psl-10-2025-clash-with-ipl-islamabad-united

The Pakistan Super League (PSL) franchises have voiced their opposition to holding the season 10 of the tournament concurrently with the Indian Premier League (IPL), citing concerns over player availability.

During a recent meeting of the PSL Cricket Committee, franchise representatives urged the Pakistan Cricket Board (PCB) to schedule the PSL 10 in a window that does not overlap with the IPL, aiming to ensure the participation of top players.

Initially, the PCB had proposed a window from April 7 to May 20 for the PSL 2025, aligning with the Champions Trophy scheduled in Pakistan next year. However, this time-frame clashes with the IPL schedule, prompting concerns among franchises.

Furthermore, franchise owners expressed reluctance towards offering higher salary caps to marquee players, fearing potential demands for salary increases from local star players.

In addition to scheduling concerns, the PCB has been exploring innovative changes to elevate the excitement of PSL matches in the upcoming edition.

However, proposals such as introducing impact players and replacing coin tosses with bat tosses faced resistance from franchises. Critics argue that such innovations are already commonplace in leagues worldwide and lack uniqueness.

why-is-lahore-qalandars-struggling-in-psl-9 — Source: PCB

Recent reports have also hinted at the possibility of holding the PSL 2025 playoffs at a neutral venue, with England emerging as the likely destination.

Looking ahead, the next PSL Governing Council meeting, slated for the end of May 2024, will play a pivotal role in finalizing the tournament window and implementing changes to playing conditions.

Discussions during this meeting are expected to shape the future direction of the PSL 10, addressing concerns raised by franchises while striving to enhance the league’s appeal and competitiveness.

Stay tuned to Brandsynario for the latest news and updates.

Maria B Reveals How Much International Models Charge Per Day

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May 15, 2024

Renowned Pakistani designer Maria B, known for her luxury clothing brand, recently appeared on Hafiz Ahmed’s podcast, where she shared her candid thoughts on the modelling industry. The successful designer, who has worked with top Pakistani actors and models, as well as international models, revealed the striking difference in fees between local and international models.

According to Maria B, international models charge significantly less than their Pakistanis. She explained that international models work for “less or affordable charges,” whereas local models are “very expensive” due to the limited number of girls in the field. Maria B understands the concerns of parents who are hesitant to let their daughters join the fashion industry, which she acknowledges is not always a positive environment.

However, this limited supply of local models means they can command high fees. Maria B noted that some well-known Pakistani models charge a hefty amount, whereas international models charge around $500 per day, regardless of the number of dresses they wear. This disparity in fees is striking, and Maria B’s revelation has sparked a conversation about the modelling industry’s dynamics.

Watch video:

Maria B’s experience working with international models, including Turkish stars Didem Balcin and Gulsim Ali, has given her a unique perspective on the industry. Her comments highlight the challenges faced by Pakistani models and the need for a more supportive environment for them to thrive.

The designer’s candid remarks have sparked a debate about the modelling industry’s fees and the value placed on local talent. As the conversation continues, it remains to be seen how Maria B’s comments will impact the industry and the models who work within it. One thing is certain, however: Maria B’s voice is one to be reckoned with, and her opinions are always worth listening to.

Stay tuned to Brandsynario for the latest news and updates.

Humaima Malick’s Latest Photoshoot Draws Attention Across Social Media

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May 15, 2024

Pakistani actress Humaima Malick has been facing criticism for her recent photoshoot, with some fans accusing her of “showing off her cleavage” and others questioning her judgment. The controversy has sparked a heated debate on social media, with some defending her confidence and her bold new look.

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A post shared by HUMAIMA MALICK (@humaimamalick)

The photos in question feature Humaima in a series of provocative poses, showcasing her bold and edgy style. While some fans have praised her confidence and beauty, others have expressed disappointment and disapproval. Some have even brought her family into the conversation, questioning how her brother, actor Feroze Khan, could approve of such photos.

Humaima has yet to respond to the criticism, but her fans have come to her defense, arguing that she has the right to express herself and showcase her personality through her photos. They point out that she is an adult and can make her own choices, and that her confidence and self-expression should be celebrated, not criticized.

Humaima has a responsibility to uphold certain standards and values. They believe that her photos are inappropriate and send the wrong message, particularly to young girls and women who look up to her as a role model.

The controversy has sparked a wider conversation about women’s rights and freedoms, with some arguing that women should be able to express themselves however they choose, without fear of judgment or criticism. Others argue that there are limits to what is acceptable and that Humaima’s photos cross those boundaries.

Stay tuned to Brandsynario for the latest news and updates.

Saim Ayub’s Performance Spurs Debate Over His Place In Pakistan Team

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Huzaifa Gaba

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May 15, 2024

saim-ayub-shares-the-story-behind-no-look-shot-fab-four

Pakistan’s young opener Saim Ayub once again found himself under scrutiny after failing to make a significant impact with the bat during the final T20I against Ireland.

Despite formidable performances from Babar Azam and Mohammad Rizwan, who scored half-centuries at a striking rate exceeding 140, Ayub’s contribution remained modest as he managed just 14 runs from 11 balls during Pakistan’s pursuit of a 179-run target to seal the series victory.

While Azam and Rizwan’s heroics secured the win and clinched the series 2-1 for Pakistan, Ayub’s lacklustre performances have prompted fans and critics alike to question his place in the team.

Although Saim Ayub displayed promise with a score of 45 in the first T20I, his subsequent innings of 6 and 14 in the following matches have failed to meet expectations.

The left-handed batter’s inability to register a half-century in his T20I career has raised doubts regarding his suitability for the playing XI.

With an average of 15.77, Ayub has amassed 289 runs in 18 innings, falling short of delivering consistent performances at the international level.

Pakistan’s decision to break the established opening pair of Babar Azam and Mohammad Rizwan to accommodate Ayub has yet to yield fruitful results, casting further uncertainty on his role within the team.

As fans express their concerns over Ayub’s form and efficacy, the pressure mounts on the young opener to justify his place in the side and deliver impactful performances in future matches. Or else, he might find himself missing out on a place in the T20 World Cup team.

Stay tuned to Brandsynario for the latest news and updates.

Empowering Pakistani Women: The Impact Of Zong 4G On Women Entrepreneurs

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May 15, 2024

Empowering Pakistani Women: The Impact Of Zong 4G On Women Entrepreneurs

As Pakistan’s small business sector experiences growth, its substantial potential contribution to the country’s economy becomes increasingly evident. The combination of talent and innovation has given rise to a multitude of noteworthy small enterprises. However, the primary obstacle faced by most small businesses today is the limited resources available for marketing and promoting their businesses to the appropriate audience. Despite the considerable potential of social media in building brand identities, there remains a necessity to promote small businesses to enhance sales and attract customers, which proves to be a costly endeavor across all social media platforms. Consequently, business owners often find themselves reliant on algorithms that do not consistently work in their favor.

To overcome this challenge, larger organizations can play a pivotal role by providing small businesses with resources that would otherwise be difficult for business owners to access, as part of their sustainability efforts. This not only fosters goodwill but also creates an emotional connection between society and the organization, portraying larger organizations as integral parts of the community rather than outsiders. Women-led small businesses in Pakistan are particularly affected by the lack of resources, as they often operate from their own homes, converting talent into products without access to the large operating stations and equipment necessary for production.

Zong 4G was among the first organizations in Pakistan to adopt this approach under their ‘Inclusive Growth’ sustainability pillar, which focuses largely on marginalized communities, diligently working for their social and economic advancement through dedicated efforts and volunteer support. During their most recent project, Zong 4G supported small businesses led by women who lacked resources for promoting their ventures. These businesses have the potential to grow and are driven by the strong determination of their owners to establish something of their own. Zong 4G was able to assist these businesses by engaging Dr. Urooj, a seasoned influencer, to develop content featuring these businesses.

Zong 4G collaborated with five women-led small businesses: Northy Natural, Bellizi by Farah, MamaMia Meals, QnE.pk, and Scented Stories Candles, which, despite their substantial growth potential, were unable to expand due to a lack of marketing resources. As part of this initiative, Dr. Urooj, a renowned influencer in Pakistan, introduced a five-episode series on Instagram. In these episodes, she reviewed the products and services offered by each business, shared their inspiring backstories, and encouraged people to choose their products. Dr. Urooj, who has a significant following on Instagram and earns through brand promotions, played a crucial role in promoting these small businesses. Thanks to Zong 4G’s initiative and the support of a well-known social media personality, these businesses gained significant exposure to a wide audience, boosting their sales and promoting their growth.

Zong 4G’s initiative exemplifies how an organization can uplift small businesses and empower them by leveraging available resources. This effort positions them as an organization dedicated to the betterment of society and the empowerment of people within the community.

Babar Azam Rewrites History Books In Third Ireland T20I

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Huzaifa Gaba

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May 15, 2024

babar-azam-rewrites-history-books-in-third-ireland-t20i

Pakistan’s white-ball captain, Babar Azam, showcased his masterclass with a scintillating 75-run knock from just 42 balls, propelling his team to a resounding six-wicket victory in the final T20I against Ireland.

With this emphatic win, Pakistan clinched the series 2-1, marking yet another milestone in the illustrious career of Babar Azam.

Babar’s stellar performance in the final T20I not only secured victory for Pakistan but also etched his name in the annals of cricketing history.

His innings marked his 39th score of fifty-plus in T20I cricket, surpassing Indian stalwart Virat Kohli to become the batter with the most fifty-plus scores in T20Is, with a remarkable tally of 36 fifties and 3 centuries.

Azm and Kohli are followed by Indian captain Rohit Sharma (34) and Pakistan’s wicket-keeper batter Mohammad Rizwan (29) in the list of most 50+ scores in T20Is.

The statistical supremacy of Babar Azam in T20Is is further highlighted by his partnership with the prolific batter and his trusted aide Rizwan, forming one of the most formidable batting pairs in the format.

Together, they achieved a monumental milestone by becoming the first duo to amass 3,000 partnership runs, accompanied by an unprecedented feat of 10-century stands.

While Babar boasts the distinction of participating in 17th-century partnerships, the recent match marked Rizwan’s 13th-century partnership, reaffirming their unparalleled synergy at the crease.

Beyond individual accolades, Babar’s leadership prowess shone through once again as he extended his tally of most victories as captain, solidifying his status as the most successful captain in T20I history.

Stay tuned to Brandsynario for the latest news and updates.

K-Electric And Its Legacy Of False Promises

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Zayaan Khan

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May 15, 2024

K-Electric Building — Image Source: ke.com.pk

K-Electric, the sole electricity provider for Karachi and its adjoining areas, has long been a subject of public scrutiny. With promises to brighten lives and commitments to deliver uninterrupted, safe, and affordable power, the company has set high expectations. But how far has K-Electric come in fulfilling these promises? This blog post delves into the past commitments of K-Electric and contrasts them with the current reality faced by the consumers.

False Vision On Official Website — Image Source: ke.com.pk

The Pledge Of The Past

Over twenty-two million people have found hope in K-Electric’s aim to bring back pride in its services and its purpose to provide reliable, affordable power to Karachi. According to the company’s previous reports, more over 70% of its customers live in Karachi without any load shedding, and transmission and distribution losses have significantly decreased. They stated in their official report:

As of today, over 70% of Karachi is load-shed free and Transmission
and Distribution losses have decreased by 15.5% points from 2009 to 2018.

Reality Check For Present Day K-Electric

Fast forward to the present, and the narrative seems to have shifted. Despite the approval for a massive Rs392.49 billion grid upgrade plan, consumers continue to face escalating power tariffs and persistent load-shedding. The company’s recent financial performance has been marred by huge losses, attributed to reduced economic activity, devaluation of the Pak Rupee, and an increase in impairment loss against doubtful debts. These factors have collectively impacted the customers’ propensity to pay, leading to a decrease in KE’s recovery ratio from 96.7 percent to 92.8 percent between FY22 and FY23.

K-Electric Staff — Image Source: ke.com.pk

Promises and reality diverge significantly. Electricity costs have skyrocketed, leaving consumers with an electric shock. K-Electric is requesting permission to raise electricity tariffs by up to Rs2.87 per unit! There have been requests to switch to more affordable renewable energy sources. Stakeholders have expressed serious concerns about K-Electric’s fuel choices, operational inefficiencies, and safety hazards – All of which are under intense investigation.

The Impact On Pakistani Consumers

The customers suffer greatly as a result of these broken promises. Concern has been raised by both the actual and planned rises in power rates. The ordinary Pakistani household is facing increasing financial hardship, and many are wondering why they should have to pay capacity charges as a result of inefficiencies in the electricity industry and K-Electric’s business practices.

Protestor Outside K-Electric — Image Source: Facebook

As K-Electric navigates through its challenges, the road ahead seems fraught with uncertainty. The company’s future outlook remains positive despite current challenges, but the trust deficit among consumers continues to widen. It is imperative for K-Electric to bridge the gap between its promises and the reality. Its the only way to regain the confidence of the people it serves.

Let us know your thoughts in the comments below and share your struggles of having to deal with KE.

Stay tuned to Brandsynario for the latest news and updates.

Reckless Drifters Ruin Karachi’s Newly Beautified Bukhari

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Zayaan Khan

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May 15, 2024

Living in Karachi, broken roads, lack of maintenance, and heaps of garbage have become part of our daily lives. While the government occasionally launches initiatives to rejuvenate the city, the results often fall short, leaving citizens disillusioned.

A Vision Of Transformation For Bukhari

Amidst this urban chaos, a beacon of hope emerged recently: Bukhari Commercial Area. Known for its vibrant social scene, this locality houses restaurants, chai stalls, and lively hangout spots. But rewind to a few years ago, and you’d find a starkly different picture. Broken roads, potholes, and neglected infrastructure plagued the area. It was a far cry from the lively hub it is today.

Old Bukhari Commercial — Image Source: Facebook

Enter Mr. Rehan, the visionary behind the transformation. He took it upon himself to rebuild Bukhari Commercial Area from scratch. The same streets that once resembled obstacle courses now boast properly paved roads, inviting benches, and colorful flowers. Pelican crossing buttons, traffic signals, and fire hydrants—the whole package—transformed the area into a foreign city’s dream.

A Peak Into The Past

But let’s rewind further. In 2022, Karachi experienced torrential rains that turned streets into rivers. Bukhari Commercial Area was among the worst-hit. Water levels rose so high that vehicles were submerged, and residents were trapped in their homes. It was a grim reminder of the city’s vulnerability.

Flooded Bukhari Commercial — Image Source: Facebook

Bukhari Commercial Welcomes All!

Post-revitalization, Bukhari Commercial Area became a magnet. TikTokers twirled, pedestrians strolled, and dreamers soaked in the ambiance. The once-neglected space now radiated life. It was a testament to what Karachi could be—a place where infrastructure matched aspiration.

But alas, every silver lining has its cloud. A few weeks back, hooligans decided that the newly paved roads were their playground. Surveillance cameras caught them making donuts and drifting in the vicinity at night. Their reckless antics left tire marks on the pristine asphalt, defacing the very beauty they had inherited.

Drift Aftermath — Image Source: Facebook

The news spread like wildfire. Angry citizens demanded accountability. How could anyone defile what had been painstakingly restored? The outrage was justified. We questioned our own worthiness—did we deserve such beauty? Were we too accustomed to mediocrity?

Justice Prevails For Bukhari Commercial And Its People!

Surprisingly, swift action followed. According to reports, one of the perpetrators was apprehended, slapped with an 8-lakh PKR fine, and thrown behind bars. Justice wasn’t dead; it was merely dormant. The hefty penalty sent a message: Bukhari Commercial Area deserved respect!

Present Day Bukhari — Image Source: Facebook

As we reflect on being Pakistanis, we realize that we’re not immune to setbacks. But perhaps, just perhaps, we can rise above them. The future holds promise—a chance to protect what’s beautiful and demand better. Let’s cherish our revitalized spaces and ensure they remain pristine.

Bukhari Commercial Area serves as a small peak of Karachi’s potential. It’s time we embrace our worth, fight for justice, and build a city that reflects our aspirations. Let the tire marks fade, but let the lesson endure: We can’t afford to lose what we’ve gained.

Stay tuned for more city updates like these; this is your favorite friendly neighborhood Zayaan, Signing Off!

Yumna Zaidi’s Dramatic Fall From Stairs Leaves Fans In Shock

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May 14, 2024

Pakistani actress Yumna Zaidi, known for her captivating performances, recently shared a shocking BTS video on social media that left her fans concerned for her well-being. The video showed the actress falling from the stairs during the shooting of her upcoming drama, ‘Gentleman’, which is set to air on Green Entertainment.

The video, uploaded on Yumna Zaidi’s Instagram account, showed the actress tumbling down the stairs, with her foot twisting in an awkward position. The clip was met with a flurry of comments from worried fans, with many expressing their shock and concern for her safety.

View this post on Instagram

A post shared by Yumna Zaidi (@yumnazaidiofficial)

The comments section was filled with messages like “My god, your whole foot twisted!”, “OMGG it hurt bad!”, “Jaanu are you OK?”, and “Your foot twisted, but why I feel pain in my foot!”. Fans were quick to offer their prayers and well wishes for the actress’s speedy recovery.

However, Yumna Zaidi took to Instagram stories to reassure her fans that she was fine and that the power of Sadqa (charity) had helped her recover from the incident. She uploaded a story with a caption that read, “The power of Sadqa is immense. Alhamdulillah, I’m fine and recovering well.”

Yumna Zaidi’s upcoming drama, ‘Gentleman’, is highly anticipated, and her pairing with Humayun Saeed has already generated a lot of buzz. The actress’s dedication to her craft and her willingness to take risks for her roles have earned her a massive following, and fans are eagerly waiting to see her perform in the new drama.

We wish Yumna Zaidi a speedy recovery and look forward to seeing her shine in ‘Gentleman’ and future projects.

Stay tuned to Brandsynario for the latest news and updates.

FED Cripples Farmers, Fruit Juice Producers

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May 14, 2024

The Pakistani juice beverage industry, home to a large, heavily monitored taxpayer base, has faced escalating taxation in recent years.

The 2023-2024 budget raised the Federal Excise Duty (FED) from 5% (plus 17% sales tax) in 2018-19 to 20% (plus 18% sales tax). Policymakers overlooked the combined impact of this increased taxation, a more than 50% rise in raw material costs, and inflationary pressures on prices. Instead of boosting overall tax revenue, this has led to a diminished tax contribution from beverage sector revenues to the national exchequer.

Prior to the recent hike in federal excise duty, the fruit juice industry was flourishing, with a turnover of approximately Rs 60 billion, investments totaling Rs 40 billion, and significant new job creation. From the consumer standpoint, heightened competition had broadened the product range to include healthier, sugar-restricted options. However, since the FED was implemented, the industry has faced significant growth setbacks. Sales have dropped, leading to a 40% reduction in volume, which has rippled through the industry. Many companies are now operating below full production capacity, and new investments have been delayed.

A particularly troubling aspect of the government’s taxation policy is its approach to lumping fruit beverages and packaged juices—including 100% fruit juices, nectars, and juice drinks—together for taxation. It’s essential to acknowledge the significance of these beverages in modern fast-paced lifestyles and diets; they provide essential nutrients, hydration, and convenience, helping consumers meet their daily nutritional needs.

To address these concerns, it’s crucial to differentiate between the various beverage categories. This could be implemented through front-of-package (FOP) labels and a tiered taxation system, which is standard practice in many countries worldwide. Furthermore, the government should reevaluate its taxation strategy across the beverage industry.

While meeting national tax goals is crucial, a more effective strategy might involve reevaluating the tax structure to broaden the overall tax base, rather than increasing taxes on already taxed industries. Eliminating the FED or introducing progressive taxation measures could rejuvenate the formal juice beverage industry and ensure that healthier options remain accessible to consumers. Additionally, the government should intensify regulations on the informal beverage sector to guarantee product safety and quality while effectively incorporating it into the tax system.

As we shift towards a preference for healthier products that don’t strain consumer budgets, it is crucial for the government to support the formal juice beverages industry. By tackling the issues that fruit growers and farmers face and regulating the informal juice sector, the government can not only increase revenue but also spur economic growth and ensure that consumers have access to a variety of juice drink options.

Best Places To Buy Perfume Impressions In Pakistan

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May 14, 2024

Be it for yourself or friends and family, perfumes are always great gifts. If you are looking for perfume impressions in Pakistan, you’re in luck! There are many places where you can find amazing scents without spending too much. Here are some of the stores with the most accurate perfume impressions:

1. Zo Culture Perfume

Zo culture has a large variety of scents. Their luxury perfumes come in different-shaped bottles with minimalistic stickers, describing the scents.

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2. Sensation Fragrances

Sensation Fragrances offers impressions of the most iconic scents. Their latest is an impression of chance. Moreover, they keep the values of their stakeholders in mind.

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3. Essenfúl Perfume

Essenful offers some of the most accurate impressions at highly affordable prices. Simple small bottles with adorable sticker labels, Essenful has made a name for itself in the perfume market in Pakistan.

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4. Fragaro PK

In the words of Fragaro PK itself, Fragaro personifies the art of modern perfumery. The store offers exceptional sales and its top-selling scents yet are Athena, Diana, and Enchantress.

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Stay tuned to Brandynario for more news and updates.

Mariyam Nafees Schooled Over Her Latest ‘Controversial’ Post

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May 14, 2024

Mariyam Nafees is a well-known Pakistani model, actress, host, and social activist. She has appeared in popular dramas like “Diyar E Dil”, “Yaqeen Ka Safar”, “Ishq Jalebi”, “Kam Zarf”, and “Mohabbat Chor Di Maine”. Mariyam has a strong social media presence, and fans adore her charming personality.

Recently, Mariyam Nafees received praise for her roles in Hum TV’s “Neem” and ARY Digital’s “Jaan E Jahan”. She is happily married to Aman Ahmed, a talented director. The couple tied the knot in March 2022.

Mariyam recently shared a video on Instagram, giving a glimpse into a personal conversation with her husband. In the video, her husband expressed his desire to start a family. Mariyam’s playful response was, “Baby? A real baby? I am a baby!”

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Netizens’ Reaction to Mariyam

Fans were not pleased with Mariyam for sharing this private moment. Social media users reacted strongly to her reply. One user commented, “It is weird, if she’s a kid then why did she marry?” Many viewers were unhappy with her seemingly ungrateful response.

Mariyam responded to some of the comments, explaining that the post was meant to be fun. She added, “I am grateful for my beautiful life.” She also included a disclaimer with her post, trying to clarify her intentions.

On the other hand, many understood that joke and continued it too. Girls jumped on the bandwagon and laughed over how men probably wouldn’t act this way if they had to raise them too.

Despite the backlash, Mariyam’s lighthearted post sparked a conversation among her followers. While some criticized her, others appreciated her candidness and humor. The debate highlights how public figures navigate their private lives on social media and the varied reactions they receive from their audience.

In the end, Mariyam’s video reflects her playful nature and close relationship with her husband.

Stay tuned to Brandsynario for more news and updates.

Nadia Khan Reveals Her Marriage Was A Mistake After Saying ‘I Do’

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