Home Blog

New Budget For FY2024-25 Leaves Salaried Class Shocked!

Federal Minister Announces Budget
Image Source: Business Recorder

Following the release of Pakistan’s budget for the fiscal year 2024–2025 yesterday, there is a noticeable feeling of shock that sweeps across the country. The public seems to be confused and concerned about the government’s budget plan, which was hailed as a way to get the nation through economic difficulties. But ultimately, this year’s budget announcement is only about to make things more difficult for the people. Let’s have a closer look at the highlights of the recently announced budget.

The Common Man’s Nightmare

The budget for FY2024-25 of 18.9 trillion Pakistani rupees ($67.84 billion), sets high goals in the face of difficult economic conditions. The administration intends to deal with a 6.9% GDP budget deficit while aiming for 3.6% economic growth. With defense spending projected to cost 2.1 trillion rupees and debt servicing is predicted to consume a staggering 9.8 trillion rupees!

The Federal Board of Revenue (FBR) has set an enormous tax revenue target of Rs. 12.9 trillion of the Budget For FY2024-25, which has left many people shocked. This number is a considerable increase over prior years, suggesting that the government will tighten its grip on tax evaders while the salaried class prepares for the consequences.

All The Important Details From Budget FY2024-25

While the budget for FY2024-25SaU cover’s a vast spectrum of domains, we’ll be focusing on the more important aspects. These will in one way or another be directly linked to your average salaried individual. Here are the highlights from the budget announcement of 2024-25:

  1. New Income Tax Slabs: The first thing under crosshairs is the tax slab for the average salaried individual. According to the budget for FY2024-25; the tax rate will be applicable from the 1st of June, 2024 and sees an increase in rates where anyone earning between Rs. 600,000 – Rs. 1,200,000 will be taxed double at a rate of 5% of their annual salary exceeding Rs. 600,000.
    For those ranging above Rs. 1,200,000 and below Rs. 2,200,000, individuals will have to pay a staggering base 15% of their yearly income showing an increase of 2.5% from the previous year. On top of this, they will also be forced to pay a fixed tax of Rs. 30,000. This trend gets worse as you go higher on the tax bracket. More tax brackets are covered in the following image:

  1. Increase In Petrol Prices: The federal government has also increased levy on petrol by a staggering Rs.20, this sees it going from Rs.60 to Rs.80. This sudden increase in levy will ultimately have a ripple effect on numerous amenities such as transport, production and living expenses. Apart from the rise in fuel prices, the government has suggested raising the tax on light diesel oil. There will be an increase in the development levy on light diesel oil from Rs. 50 to Rs. 75 per liter!
  2. Vehicle Tax Registration: In another shocking turn of events, in place of engine capacity, the federal minister stated that pricing will determine the advance tax on car registration. So you can forget about paying a minimal tax on smaller vehicles, instead their actual values will determine the tax percentage.
  3. Phone Pricing: The mobile market proves to be one of the biggest sources of money, specially in cities such as Karachi. According the the new budget, different phone categories will be taxed an astonishing 18% of their value! This means if you’re looking at smartphones for Rs. 50,000, their new price is officially Rs. 59,000 after taxes. We will also see a eye-watering tax of 25% being implemented on smartphones costing more than $500.
  4. Import Items: The federal minister made the decision to no longer exclude luxury car imports from taxes. It has been agreed to raise the $50,000 import vehicle’s taxes and levies. The import tax on glass goods has also been removed by the government. The rate of import levies on steel and paper goods will be raised, as planned. The only exception to import items are essential goods which will not be taxed.
  5. Tax On Cigarettes & Nicotine: According to reports, the government intends on cracking down on factories where fake cigarettes are being reproduced. Not only this, but according to the budget, to deter people further away from drugs, the government has made the decision to tax the materials used to make cigarettes by Rs. 44,000 per ton! Nicotine pouches will also see a FED at a rate of Rs. 1200 per kg.
  6. Branded Apparel: In an attempt to raise the GST on textile goods, the federal minister declared in his address that the government has placed an 18% sales tax on branded clothing, shoes and other imported leather goods in the country.

    Property Construction FY2024-25
    Image Source: Economic Times
  7. Property & Construction: If you thought buying a house for your family was difficult in this economy, well it certainly just got more harder. The minister said that a 5% tax will be applied to the acquisition of new plots as well as residential and commercial real estate. FED on cement used in construction of new homes will be increased to Rs.3 per kg. Not only this, but a 15% tax will be imposed on filers and 45% on non-filers when dealing with property.

Other Affected Sectors And Details From Budget FY2024-25:

While these details might not affect the average salaried class individual in Pakistan, here are a couple of other aspects discussed in the new budget:

  1. Education Scholarships: The government has announced more scholarship programs to be introduced in order to cater more students. An estimate of 10 million students are to be catered according to the new budget.
  2. Solar Industry: In order to support the solar panel business, the coalition government  eliminated import taxes on equipment, including raw materials used in the production of solar panels, inverters, and batteries, as well as plant machinery and associated equipment.

    Solar Panels FY2024-25
    Image Source: ArabNews
  3. Power Generation: Another sight for sore eyes is the allocation of funds for the water resources in the country. Rs. 206 Billion will be allocated which will be distributed amongst the Mohmand, Diamer Bhasha Dams and Chashma Right Bank Canal.
  4. Aviation: Major airports of the country are to be outsourced instead of running them locally and a whopping Rs. 622 billion worth of liabilities have been transferred from PIA.
  5. Increased Salary & Pension: It is reported that government employees from grades 1 thru 16 will see a hefty increase of 25% in their salaries & pensions. While grades above that will receive a handsome increase of 20% in their salaries & pensions as well.
  6. Kissan Package: The budget for FY2024-25 also stated that Rs. 5 billion ha been set aside for farmers’ packagers and that the government has chosen to capitalize on private sector involvement in this area.
  7. Benazir Income Support: The minister stated that a 27% increase in funding has been suggested for the Benazir Income Support Program. The BISP fund would grow to an astonishing Rs. 593 billion! This will in-turn support 0.7 million more people than the previously allocated amount.
  8. Inflation: While this is a hard pill to swallow, the government aims to reduce inflation in the country yet again. The plan is to keep inflation at a steady rate of 12% for the FY2024-25.

Concluding Remarks

The silent pain that the average person endures is ignored in the midst of all these discussions. It appears that the budget does not adequately meet the people’s urgent needs, even though its goal is long-term stability. The government has failed to time-and-time again meet the real requirements of the people and this year looks no different.

The release of the budget for FY2024-25 has resulted in a dire outlook for the upcoming year for the typical Pakistani. The already high cost of living is expected to rise much more. The relief efforts that have been implemented are minimal and hardly begin to address the financial struggles that Pakistani households endure already.

The Budget For FY2024-25 is a sobering reminder of the fine line Pakistan must walk between social welfare and budgetary sustainability as it navigates the economic recovery. It is a call to action for the government to make sure that its citizens are not left behind in the pursuit of economic resilience, in addition to setting lofty goals which might not even be achievable. All we can do now is wait…and hope, as always.

Stay tuned for more insights like these; this has been your average salaried individual Zayaan, Signing Off!

Budget 2023-24: Pakistan Government Unveils New Revenue Measures

Budget 2023-24: Pakistan Government Unveils New Revenue Measures
Source: Global Village

The Pakistani government has recently unveiled new revenue measures amounting to Rs223 billion in its latest budget announcement. These measures are in addition to the taxes introduced in the mini-budget announced in mid-February, which will remain in effect. The government aims to generate over Rs500 billion in additional revenue for the tax year 2023-24 through these measures, which include raising the general sales tax from 17 percent to 18 percent, imposing a 25 percent sales tax on luxury item imports, and increasing taxes on cigarettes and drinks.

Key Highlights

  • The government plans to share the tax details with the International Monetary Fund (IMF) and expects that the Fund will not raise any objections, as all their concerns have been addressed.
  • The government intends to allocate Rs23 billion to industries and individuals under the revenue relief changes announced in the Finance Bill 2023. This relief includes Rs13 billion in customs duty and Rs10 billion in income tax. However, no relief has been announced in sales tax and excise duty.
  • The government is optimistic about achieving a 28 percent higher revenue target for the next fiscal year, based on a projected GDP growth of 3.5 percent, average inflation of 21 percent, and the revenue measures outlined in the budget.
  • To promote various sectors, the budget offers major relief in the IT sector for exports, solarisation, agriculture, and real estate.
BUDGET 2023-24: 'Populist' measures in trying times - Newspaper - DAWN.COM
Source: Dawn

Income Tax

  • The Finance Bill proposes the continuation of the super tax but with fair adjustments for individuals earning over Rs150 million. Three new income levels have been introduced: Rs350 million to Rs400 million, Rs400 million to Rs500 million, and above Rs500 million. These income brackets will be subject to tax rates of 6 percent, 8 percent, and 10 percent, respectively.
  • Other income tax changes include a 0.6 percent withholding tax on citizens not on the Active Taxpayers’ List (ATL) when they withdraw cash exceeding Rs50,000. The withholding tax rates on goods supply, services, and contracts will increase by 1 percent, with exceptions for specific items. Furthermore, a final withholding tax of 10 percent will be charged on bonus shares issued by a company, or 20 percent for non-filers of tax.
  • The Finance Bill also proposes adjustments to the withholding tax rates on payments to non-residents using debit/credit or prepaid cards. Similarly, an adjustable advance tax of Rs200,000 will be charged when issuing a work permit/visa for a foreign domestic helper.

Sales Tax and Excise Duty

  • In terms of sales tax and excise duty, the government has made certain adjustments. Sales tax has been withdrawn on edible products sold in bulk under brand names or trademarks. The tax rate has increased from 12 percent to 15 percent on supplies made by point-of-sale (POS) retailers dealing in leather and textile products.
  • Furthermore, a federal excise duty (FED) has been imposed on energy-inefficient fans and incandescent bulbs at rates of Rs2,000 per fan and 20 percent ad valorem, respectively. The scope of FED on services has been expanded to include royalty and fees for technical services.
  • Sales tax has been exempted for another year ending June 2024 on contraceptives and accessories, plant saplings, combine harvesters, dryers for agricultural products, no-till-direct seeders, planters, trans-planters, other planters, bovine semen, and the import of IT equipment by IT and ITeS exporters registered with the Pakistan Software Export Board.
  • In the federal capital, a 15 percent tax will be charged on electric power transmission services. The rate has been reduced to 15 percent from 16 percent on IT-based system development consultants. A lower rate of 5 percent is proposed for services provided by restaurants and other food outlets if payment is made through debit or credit cards, mobile wallets, or QR scanning.
Key highlights of budget 2023-24 - Business & Finance - Business Recorder
Source: Business recorder

The Pakistani government’s new budget is a mixed bag. On the one hand, it raises taxes on a number of goods and services, which will likely lead to higher prices for consumers. On the other hand, it also provides some relief to certain sectors of the economy, such as the IT sector. Overall, the impact of the new budget on the Pakistani economy remains to be seen.

What are your thoughts on this? Let us know in the comments below.

Stay tuned to Brandsynario for the latest new and updates.

Sindh Government Announces Shift To Solar Power For Major Hospitals

Sindh Government Announces Shift To Solar Power For Major Hospitals
Source: PakTV

The Sindh government has taken a significant step towards sustainability by announcing plans to shift major hospitals in the province to solar power. This initiative is part of the government’s larger solar power plan, aimed at reducing dependence on traditional energy sources and promoting clean, renewable energy solutions. The announcement was made by the Provincial Minister of Sindh for Energy, Imtiaz Ahmed Sheikh, during the inauguration of a solar power park in the Karachi press club.

The logistics of the plan

The solar power park, with a capacity of 60KV, will play a crucial role in meeting 90 percent of the press club’s power needs. This is a significant milestone in the government’s efforts to harness the power of the sun and provide sustainable energy solutions. Minister Sheikh also highlighted that government buildings, prisons, and schools will be included in the solar power plan, with the aim of ending electricity load shedding in the province.

Sindh govt announces to shift govt offices to solar power - Pakistan Observer
Source: Pak Observer

The minister emphasized that the government’s objective is to address the economic crisis and uplift the country. By investing in solar power, the government hopes to create a more sustainable and self-reliant energy sector. Minister Sheikh took the opportunity to criticize the PTI government, accusing them of hindering power projects in Sindh. He expressed confidence that the PPP (Pakistan People’s Party) will secure victory in the upcoming elections, highlighting their commitment to promoting renewable energy and sustainable development.

Provincial and Federal agenda aligning

This announcement from the Sindh government aligns with the federal government’s efforts to embrace solar power. Earlier, Prime Minister Shehbaz Sharif directed the conversion of all federal government buildings in Islamabad to solar power within a strict timeframe of seven weeks. This directive showcases the government’s determination to reduce the country’s reliance on imported fuel and embrace renewable energy sources. The prime minister also instructed officials to initiate solarization projects in other parts of the country, extending the benefits of solar power to various regions.

With solar mosques and schools, Pakistan's northwestern province pushes clean energy | Arab News PK
Source: Arab News

The shift to solar power for major hospitals is a commendable move by the Sindh government. Solar energy offers a clean and sustainable alternative to traditional power sources, reducing carbon emissions and promoting environmental preservation. By embracing solar power, hospitals can ensure a reliable and uninterrupted energy supply, leading to improved healthcare services. Moreover, the initiative to expand solar power to government buildings, prisons, and schools will have a significant impact on reducing electricity load shedding and enhancing energy efficiency in the province.

The Sindh government’s commitment to renewable energy is a step in the right direction, contributing to the overall development and sustainability of the province. It sets an example for other regions and institutions to follow, encouraging the adoption of clean energy solutions and reducing dependence on fossil fuels. With continued efforts and investments in solar power, Pakistan can pave the way towards a greener and more sustainable future.

Stay tuned to Brandsynario for the latest news and updates.

The Untapped Potential Of Women In Pakistan

Pakistan has a lot of potential for growth but undeniably, one of the biggest untapped resource is its significant female population that still awaits inclusion in the national economy. As per the World Economic Forum’s 2021 Global Gender Gap Report, Pakistan ranked 153rd out of 156 countries, which indicates massive strides the country needs to take to ensure gender diversity and inclusion of women in its socioeconomic mainstream.

Source: Pakistan Labour Force Survey 2020-21

As per the last published Pakistan Labour Force Survey 2020-21, numbers show stark disparities along gender lines. Women’s participation in the national labor force is most concerning being 21.4 per cent of the country’s working-age population, as against the male labour force marked at 67.9 percent.
We interviewed Rabel Sadozai, the newly appointed Director Marketing and Sales at Fatima Fertilizer and the first female to hold such a prominent position in Pakistan’s agriculture and fertilizer sector, to discuss the potential role of Pakistani women to promote the country’s socio-economic prosperity and what it will take towards its realization.

B: How important is it to be recognized as the first woman in Pakistan’s agriculture sector to hold a senior-level management position?

RS: I consider this recognition as a true representation of millions of empowered women, directly or indirectly associated with the agriculture sector of Pakistan. It gives me the opportunity to use my influence for the betterment of farmers in general and female farmers in particular. A recent example of this commitment was marked by Sarsabz – the flagship brand of Fatima Fertilizer, hosting a special panel discussion at the Pakistan Pavilion in Dubai Expo 2020 to celebrate our three exceptionally inspiring female farmers and share their inspirational stories with the World.


The guest panelists included Rabia Sultan – progressive farmer from Muzaffargarh who defied all odds in a male-dominated profession, Nazo Darejo – a brave woman from Sindh who sacrificed a great deal to protect the piece of land she called home and whose inspirational story was highlighted by Sarsabz through a special web series called ‘Kissan Kahani’ to a wide online audience, and Azra Mehmood Sheikh – a progressive farmer from Bahawalpur who actively advocates about the hardships faced by farmers in South Punjab.

Being able to introduce Kissan Day to Pakistan is something that I will always be proud of, as it was not only recognized by the country and its industry stakeholders, but it has also become an annual event to be celebrated on December 18. The campaign was so influential that it was selected by Kotler as a case study in Essentials of Modern Marketing – Pakistan Edition.

B: Tell us about your journey of nine years at Fatima Fertilizer and your key accomplishments related to marketing communications?

RS: I was able to achieve a number of goals during my nine years at Fatima Fertilizer, and I took on as many marketing communication challenges as I could, but being able to introduce Kissan Day to Pakistan is something that I will always be proud of, as it was not only recognized by the country and its industry stakeholders, but it has also become an annual event to be celebrated on December 18. The campaign was so influential that it was selected by Kotler as a case study in Essentials of Modern Marketing – Pakistan Edition.


Over the years, I’ve used data to establish how Fatima Fertilizer’s products are giving on average 10% greater yields as compared to conventional fertilizer. This brand promise has been purposely communicated in such a manner that it shows how a farmer can create a better life for himself and his family that leads to prosperity of the village and eventually impacts Pakistan’s GDP as agriculture contributes on average 22-25%.
We also launched true farmer stories under Kissan Kahani to help educate our stakeholders on the impactful role our farmers are playing in helping sustain Pakistan’s food security.
Overall, our efforts have been duly recognized not only by local platforms such as the Pakistan Digital Awards but also the global ones including MARCOM, AVA, and Effies.

B: In your opinion, what factors are responsible for the under-representation of women within the corporate and civil sectors of Pakistan?

RS: Women may be under-represented in these sectors but not in the agriculture sector. Women are extremely empowered on the rural side to help not just with domestic housework but field work and livestock farming as well. I feel it is my responsibility to clarify this common misconception. As far as corporate and civil sectors are concerned, I feel women are deprived of an environment that helps them balance work and home responsibilities efficiently. The key to my success was not only my ability to effectively manage the roles of a team leader, manager, wife, mother, and so on, but the fact that I was given an environment where I was empowered to manage and balance these roles. Employers whether government or private need to realize that the needs of women are different from men. We need policies and benefits that match their circumstances. For example, women need to feel secure while stepping out of their homes for work, they need to be given daycare facilities or an equivalent allowance to manage it, maternity leaves and so on. According to recent studies, the gender-wage gap in Pakistan has reached 55.6 percent, which is concerning, to say the least, because a woman has to weigh the benefits of her working against the associated costs.

B: How many Pakistani women are currently engaged in Pakistan’s agriculture sector and how can they claim more important roles within this industry?

RS: Currently, more than 22 million women work in the agriculture sector and contribute to the advancement of this sector. As per an earlier issued report by UN Women titled “Rural Women in Pakistan-Status Report 2018”, agriculture is the main labour activity of rural women with approximately 75 percent of women employed in the agriculture sector. The empowerment of these rural women and the realization of their human rights, in addition to their important role in nation-building, is essential for achieving the Sustainable Development Goal (SDG) related to gender equality.
Women need education foremost followed by skill-set enhancement. Companies like ours work with a lot of progressive females and seek to empower them by giving them an opportunity to project their work. For example, we recently helped Ms. Jugno Mohsin, a female farmer who worked to revive a dying breed of local cotton called ‘Khaki Desan’, by providing her with the technical knowledge and giving her the opportunity to create a fabric from this cotton which can be marketed to a global audience.

B: How important is women’s participation to achieve overall economic growth and prosperity for the country?

RS: I think our founding father, Quaid-e-Azam made it clear that women had to work side by side with men if we are to transform Pakistan into a strong and prospering nation. Now whether we do it starting from our homes, schools, offices or factories is dependent on a mix of our own capabilities and opportunities available to us. Women are almost 50% of Pakistan’s population, so there is no question that a big responsibility rests on our shoulders to help develop our home i.e. Pakistan, and I believe being aware of this responsibility is the first step we need to take.

Coronavirus Outbreak Live Updates: Here’s All You Need To Know!

Source: Valley Morning Star

Update: 3rd April 2020

Philippine President Rodrigo Duterte has given out a warning that he would order the country’s police and military to shoot anyone who would violate the laws during a month-long lockdown of the island of Luzon, to contain the spread of the novel coronavirus.

Here’s what he said addressing to the nation late at night, on Wednesday.

Let this be a warning to all. Follow the government at this time because it is critical that we have order,”



The coronavirus pandemic has affected the world in the worst possible manner. As it is spreading rapidly throughout the globe, the economy, the events industry, airlines and tourism have taken a huge hit!

With thousands of people affected and killed by this horrifying disease, this doesn’t seem to end anytime soon. However, countries worldwide are taking strict actions against this deadly.

Meanwhile, here’s all you need to know about what’s going around in the world in regards to coronavirus aka COVID-19.

Fashion Pakistan Council Postpones Annual Fashion Paksitan Week

PSL 2020: Foreign Players Allowed to Return Home Over Coronavirus Fears!

How Do I Self Quarantine If I Have Coronavirus

These 18 Hospitals In Pakistan Are Offering Tests For Coronavirus!

Coronavirus: KFC Removes ‘Finger Lickin’ Good’ Ad Amid Growing Panic

How to Disinfect your Car & Personal Space from COVID-19!

 

Aamir Ibrahim | CEO Jazz | Brandsynario CEO Stories

Whilst we are successful, we are only as good as our next game- so we can not never be complacent. Aamir Ibrahim, CEO Jazz talks to us about the office culture, success stories, diversity and practices at Jazz while on an office tour at the Headquarters in Islamabad. #jazz #ceo #ceostories

CEO CBD Punjab Imran Amin Reviews Progress of CBD NSIT City Development

CEO CBD Punjab, Imran Amin, emphasized the need to maintain high-quality standards and align all work with international benchmarks.

Lahore: Monday, June 30, 2025: Chief Executive Officer of Punjab Central Business District Development Authority (PCBDDA), also known as Central Business District Punjab (CBD Punjab), Imran Amin, visited the site of CBD NSIT City, Pakistan’s first and largest IT city, to review the ongoing development work. The visit marked a significant step in reaffirming the authority’s commitment to deliver world-class infrastructure and promote a sustainable ecosystem for the information technology sector in Punjab.

During his visit, CEO of CBD Punjab chaired a high-level progress review meeting held at the project site. He was accompanied by senior officials of CBD Punjab, including Executive Director Technical Riaz Hussain, Director Project Management Asif Iqbal, Director Construction Sameer Aftab Sial, Director Construction Asif Babar, Director Engineering Omar Hayat, and Project Manager CBD NSIT City Yasir Saifullah. Officials from Nespak, including Project Director Jamshaid Janjua, and representatives of the project’s official contractor also participated in the session.

The review meeting featured detailed briefings on the ongoing progress of CBD NSIT City. Updates were shared on key development components, including road infrastructure, utility works, execution of the city’s masterplan, and the under-construction Celestia IT & Office Tower, a landmark project poised to become a central hub for technology firms, startups, and corporate offices within the Silicon Block.

CEO CBD Punjab, Imran Amin, emphasized the need to maintain high-quality standards and align all work with international benchmarks. While addressing the review meeting, he said, “CBD NSIT City is more than just a development project, it is a vision to place Punjab on the global technology map. We are committed to delivering this with excellence, innovation, and transparency,”. He further instructed concerned departments and contractors to expedite work while ensuring there is no compromise on quality or sustainability.

He also lauded the efforts of the technical and project management teams for their dedication and stressed that the project must reflect the futuristic vision of Chief Minister Punjab, Maryam Nawaz, who has consistently emphasized the importance of the IT sector as a pillar of economic growth. He added, “Following the vision of Chief Minister Punjab, we aim to create a knowledge-based economy by facilitating technology-driven development and providing a world-class environment for innovation,”.

The visit and review session concluded with a renewed pledge to accelerate progress on CBD NSIT City while maintaining transparency and compliance with international development standards, as CBD Punjab continues to lead the transformation of Punjab into a digital powerhouse.

TCL C7K QD-Mini LED TVs Land in Pakistan — Visual Perfection and Audio Excellence

TCL Middle East and Africa, Majid Khan Niazi stated, “With the C7K Series, we’re redefining what premium home entertainment.

Lahore, July 1st, 2025: TCL, Pakistan’s No. 1 LED TV brand, proudly unveils its latest premium innovation, the C7K QLED TV series, now officially available across Pakistan. This launch marks a new chapter in next-level home entertainment, offering an ultra-premium cinematic experience with groundbreaking display technology and immersive audio performance.

The TCL C7K series brings together cutting-edge QLED with Mini LED technology, delivering exceptional picture quality with vivid colors, ultra-deep blacks, and lifelike brightness levels, peaking at up to 3000 nits. With 2048 precise dimming zones, every frame is rendered with enhanced depth, detail, and dynamic contrast, making it the ultimate display solution for modern homes.

The C7K comes equipped with a Bang & Olufsen 2.1 CH Hi-Fi sound system, engineered to provide a theater-like audio experience right in your living room. Combined with an ultra-slim design, the series blends seamlessly into any premium interior, redefining the aesthetics of luxury entertainment.

Available in 75”, 85”, and 98” screen sizes, the TCL C7K series is crafted for immersive viewing and next-gen gaming. Its native 144Hz refresh rate ensures smooth, fluid motion, making it ideal for high-speed sports, action movies, and competitive gameplay.

Director of Marketing at TCL Middle East and Africa, Majid Khan Niazi stated, “With the C7K Series, we’re redefining what premium home entertainment means in Pakistan, It’s not just about screen size and specs, it’s about creating an unforgettable viewing experience powered by top-tier innovation, design, and sound.”

Positioned as a flagship product, the TCL C7K QLED TV series is designed for discerning consumers who seek unmatched picture precision, expansive screens, and seamless smart integration, transforming ordinary living rooms into luxury entertainment hubs.

The C7K Series is now available nationwide at TCL flagship stores, official retailers, and online at www.tclpakistan.com.

Descon Oxychem Limited Appoints Yasir Siddique Sheikh as CEO

Descon Oxychem
Yasir has also held the position of CFO at Descon’s Chemicals business, where he led key initiatives in financial planning.

Lahore, 1st July 2025 — Descon Oxychem Limited, a leading producer of hydrogen peroxide, is pleased to announce the appointment of Yasir Siddique Sheikh as its new Chief Executive Officer.

With over two decades of multifaceted experience, Yasir brings a deep understanding of finance, operations, and strategic leadership to his new role. He most recently served as Chief Financial Officer (CFO) at Descon Engineering Limited, where, over a five-year period, he was instrumental in driving capital optimization, performance improvement, and long-term sustainability.

Yasir has also held the position of CFO at Descon’s Chemicals business, where he led key initiatives in financial planning and business strategy across the company’s chemical manufacturing operations. His appointment as CEO marks a significant milestone in Descon Oxychem’s journey towards operational excellence, sustainable growth, and innovation. The company looks forward to his leadership in advancing its strategic priorities and strengthening its position in the chemical industry.

Speaking on his new role, Yasir Siddique Sheikh Stated, “It is a privilege to lead Descon Oxychem at such a dynamic time for the chemicals industry. I look forward to working with our talented team to enhance value for our stakeholders through innovation, sustainability, and disciplined execution.”

With his appointment, Descon Oxychem reaffirms its commitment to operational excellence, responsible growth, and value-driven leadership.

Karachi Mom Turns Moana Beach Party Dream into Reality with Temu

Ayesha was able to apply a bulk offer to her entire shopping cart, bringing her total to under Rs 10,000, a steal.

Ayesha, a young mom from Karachi, wanted to give her daughter Mirha a truly unforgettable 4th birthday, something as bold and joyful as Mirha’s favourite Disney heroine, Moana.

However, with summer temperatures soaring above 40°C (104°F) and local party supplies either unavailable or overpriced, Ayesha turned to Temu, a global online marketplace known for its wide range of affordable, creative items. What started as a dream soon.

became a vibrant Moana-themed beach celebration brought to life on a budget.

Beach House Turns into Island Paradise

Hosting a large family gathering inside their city apartment was not an option in Karachi’s sweltering heat. Knowing the sea breeze offered some relief, Ayesha decided to book a beach house by Hawks Bay Beach, transforming it into her own little island paradise for the day. However, the challenge was how to decorate it beautifully without overspending.

“I had this whole beachy Moana theme in mind, but when I started looking for supplies, it was a struggle,” Ayesha said. “Store after store had nothing close to what I envisioned, or the prices just didn’t make sense for a kid’s party.”

With only a couple of weeks left to plan, a friend suggested to try Temu, a rapidly growing global e-commerce platform launched in Pakistan late last year. The platform is known for its affordability and wide selection, according to an Ipsos survey.

A Treasure of Party Decorations on Temu

Curious and slightly hopeful, Ayesha began browsing the site and quickly found herself immersed in a treasure trove of party decorations and kids’ accessories. To her delight, the exact items she had imagined were right there: coconut shell cups, palm-leaf-style table mats, pastel-colored balloons—everything she needed to transform a plain beach house into a vibrant island adventure where kids and guests could celebrate in style.

“I was honestly amazed by how affordable everything was on Temu, and the quality? Even better than I expected! It made planning my daughter’s birthday a breeze,” Ayesha said.

One of her favourite finds was the Moana-inspired outfit she put together for Mirha, which instantly made her the star of the celebration.

“I went deep into Temu to find costume pieces that resembled Moana’s signature look from the film: her red tapa-style top and woven pandanus skirt with delicate embroidery,” Ayesha said. “I even found a beautiful artificial Hawaiian plumeria flower that I used to decorate her hair. It completed the look perfectly.”

 

Beyond decorations, Ayesha thoughtfully prepared small gifts for Mirha’s little friends, placing them in the mini jute bags she ordered from Temu. While hunting for party supplies on the platform, she also stumbled upon a lightning deal: Artificial Birds of Paradise at 90% off, which she later used to decorate her home.

Extra-Ordinary Bulk Offers and Discounts

Thanks to Temu’s new customer discount, Ayesha was able to apply a bulk offer to her entire shopping cart, bringing her total to under Rs 10,000, a steal, considering the quantity and quality she received.

To her surprise, everything arrived a few days ahead of schedule and arrived in one delivery, allowing her to prep the entire setup herself with time to spare.

“I wanted something fun, easy, and memorable, not just for Mirha, but for our friends and family who came to celebrate with us,” said Ayesha.

Ayesha’s story is a testament to how thoughtful planning, paired with the right platform, can turn a simple idea into an unforgettable celebration. With more Pakistani families now spending a larger share of their budgets on their children, especially around birthdays and milestones, Ayesha’s experience highlights how platforms like Temu, offering everything in one place at affordable prices, can make joyful moments both meaningful and budget-friendly.

‘Squid Game’ Creator Reveals Elon Musk as Inspiration for VIPs in Final Season

‘Squid Game’ Creator Reveals Elon Musk as Inspiration for VIPs in Final Season

The creator of Squid Game, Hwang Dong-hyuk, just admitted something wild in a recent interview: The creepy VIPs you saw in the show’s final season? They were partly inspired by Elon Musk.

Yep, you read that right.

In an interview with Time, Hwang said, “Elon Musk is everywhere these days, right?” And after wrapping up Season 3, he couldn’t help but notice that some of the VIPs looked and behaved a lot like him. Now that it hits, the resemblance is uncanny.

“Squid Game” Creator Channels Elon Musk for VIPs in Final Season

The VIPs in Squid Game are these ultra-rich, out-of-touch elites who literally bet on people’s lives for fun. They sit around wearing gold animal masks, drinking whiskey, and making terrible small talk while people fight to the death. Sound like a stretch? Today’s billionaires are kind of doing the same thing, just less bloody and way more public.

In fact, Season 3 takes it further. This time, the VIPs don’t just watch but also get involved in the blood bath. No more hiding, they are no more afraid to show who rules it all and who is behind all the dirty play. Sounds familiar?

Squid-Game-Creator-Channels-Elon-Musk-for-VIPs-in-Final-Season

The current political situation of the United States is an exact reflection. Billionaires like Elon Musk are no more funding the government just from behind. They step in the government, do their Nazis salutes and you can’t do anything about it.

As Hwang noted, “Not only is he the head of a huge tech company that controls the world almost, but he’s also this showman”.

“In the past, those who really controlled the system and maintained power, were hidden behind the curtain, almost like this big unseen conspiracy,” he explained.

“However, it’s no longer the case, especially in America. We talk a lot about oligarchy these days, but these so-called big tech owners step up, telling everyone who they’re backing with their money. The people who really control the power and the system no longer hide behind a curtain. They willingly take their masks off, almost as if to declare, ‘We’re the ones running everything. We’re the ones in control.”

If this doesn’t give you goosebumps, I don’t know what will.

Stay tuned to Brandsynario for the latest news and updates.

Javed Jabbar’s Beyond the Last Mountain: A Cinematic Gem from the 70s

javed-jabbars-beyond-the-last-mountain-a-cinematic-gem-from-the-70s

“And then they sang for her, words of happiness, sounds of sadness and melody of tomorrow’s memories.” Sounds so poetic, right? What if I tell you that these are the opening sentences of a mehendi song from an old forgotten cinematic gem of Pakistan, “Beyond the Last Mountain”?

This mehendi song showcased Pakistani women in their truest form, covered yet modern. Way ahead of its time, if you ask me.

I am talking about Pakistan’s only English-language feature film that was written almost 49 years ago, in 1976, when Pakistan was booming in the modern age. Unfortunately, though, now almost all prints of the film from its time have been lost or discarded. The only surviving copy resides somewhere in New York in the Lincoln Centre Archives.

Beyond the Last Mountain: The Forgotten Cinematic History of Pakistan

Written, produced, and directed by Javed Jabbar, this 1976 film was not just another movie. In the 1970s, Pakistan was a country trying to pick up the pieces after the traumatic break of 1971. Amidst this political and emotional chaos, one man dared to dream beyond the usual.

Thus was born the masterpiece that Pakistan’s cinema has never seen before. Original and literal, Beyond the Last Mountain never got the recognition it deserved.

It was Pakistan’s first English language film, which was shown at the 6th International Film Festival of India in New Delhi. It was also released in the Urdu language with the title “Musafir”.

The actors who took up the main roles of this prestigious film were Usman Peerzada and Shamim Hilaly. The film also featured young Nazia Hassan, who later became the pop icon of Pakistan. If the cast is so iconic, imagine what the film must have been.

Ahead of Its Time, Misunderstood in Its Time

“Beyond the Last Mountain” wasn’t meant for the average cinema-goer looking for glamour, slapstick comedy, or melodrama. It was original (showed the true image of Pakistan in the 70s, a representation not found anymore) and too intellectual.

Maybe that’s exactly why it got lost in the crowd back then.

This wasn’t the kind of film Lollywood was making at the time. It had no gaudy dance numbers, no exaggerated villains, and no over-the-top romance. Instead, it explored the psyche of a young man named Hamid (played by Usman Peerzada), who returns to a politically unstable Karachi only to find his father (a respected politician) assassinated.

What follows is not revenge, but a journey into truth, disillusionment and the meaning of justice in a broken society. A young man searching for the truth and for himself.

Hamid meets four intelligent, self-aware women (no damsel in distress stereotype) from Karachi’s upper-middle class, each with a distinct worldview. This alone is revolutionary on its own, but also ironic of how we have evolved in reverse in our dramas these days.

Pakistani women being shown as thinkers, movers and challengers of the status quo? That’s new!

Tragically, today, so few of us know that a film like this ever existed in our archives. It’s about time we revive our history and cinematic masterpieces instead of running after movies that are not even our own and will never be.

beyond-the-last-mountain
Beyond The Last Mountain

Javed Jabbar’s Legacy Must Live On

The filmmaker, Javed Jabbar, took an immense risk with this film and thankfully so. He could have played it safe and easily made a traditional Lollywood film, but he chose not to.

Ironically, international critics praised it. It was screened at the 6th International Film Festival of India and seen as a bold, fresh experiment in South Asian cinema.

And then… silence.

The film disappeared for decades, and even its prints went missing. If not for archivists in New York’s Lincoln Centre, who found a surviving copy in their vaults in the late 2010s, the film might’ve been lost forever.

Now is our chance to not let Javed Jabbar’s gem go to waste, even if it’s late. According to the Lincoln Archives, after some colour correction, clean up, and remastered sound, the film will be ready to resurface in our era. The era that will surely do justice to the movie, “Beyond the Last Mountain”, deserves.

Stay tuned to Brandsynario for the latest news and updates.

Newest Eateries to Try in Islamabad in 2025

newest-eateries-to-try-in-islamabad-in-2025
Source: trip Advisor

Islamabad’s food scene is booming in 2025. New eateries bring fresh themes, bold flavours, and lively atmospheres. You’ll now find everything from cave‑style dine‑ins to authentic Turkish and Greek‑fusion kitchens. Long‑time favourites still hold their own, joining the newcomers in offering variety and quality. Together, they make Islamabad a top food destination this year.

TLT 

TLT Restaurant opened in mid-2025 and serves high-quality desi food. People say they have never tasted better pakora or handi than what TLT serves. The venue is beautiful and perfect for a night out with your friends and family. But it gets filled early, so don’t be late.

Ottoman Kitchen

A Turkish-themed restaurant opened downtown in mid‑2024. It serves kebabs, lahmacun, and baklava, and possibly the best Turkish food experience you can have. From their over-the-top ambience to food that tastes heavenly, this spot is a must-try for people who love authentic Turkish food.

 

View this post on Instagram

 

A post shared by tanzilicious (@foodum_moodum)

Caffé Praha 

One Karachi favourite took root in Nabila Haroon Ground, and now it’s available in Islamabad. From Croissants, speciality coffee to their mouth-watering lunch menus like their famous cannoli, truffle fries and sliders, Praha has got both the vibes and the food!

 

View this post on Instagram

 

A post shared by Caffè Praha (@caffepraha)

Cave Diner

If you are a fan of archaeology or just want to try something unique, Cave Diner is the place to be in Islamabad. The edgy décor and the underground atmosphere are unlike anything you would find in the entire city. On top of the atmosphere, servers also don rough uniforms, adding to the look and feel of the place.

Cave Diner’s menu features a diverse range of cuisines, from Continental and American to Italian and Asian. Their specialities include exquisite steaks, signature burgers, seafood, pasta, grilled chicken, and hearty mixed grill platters.

newest-eateries-to-try-in-islamabad-in-2025
Cave Diner

Xander’s

Xander’s has long been famous in Karachi for multiple reasons, be it the Babar’s Pasta or their freshly baked pizzas. Now that Xander’s is in Islamabad, the city’s people can check what all the hype is about.

 

View this post on Instagram

 

A post shared by Xander’s (@xanderscafe)

Why These Succeed

  • Edgy themes propel social shares.
  • Fusion menus thrill adventurous eaters.
  • Genuine ethnic places complete market niches (Turkish, Greek).
  • This mix satisfies Islamabad’s increasing appetite for both nostalgia and novelty.

Tips to Visit

  • Book ahead on weekends.
  • Experiment with themed nights for optimal experience.
  • Fans of buffets should head between 7–9 pm.
  • Request staff members for chef’s specials; they shift quickly.

Islamabad’s 2025 culinary landscape combines taste and panache. From cave walls to Aegean waves, restaurants surprise you every day. Desi soul food or international fusion, the city has it all.

Grab a plate, take a photo, and dig in.

Stay tuned to Brandsynario for latest news and updates

Best Leonardo DiCaprio Movies

best-leonardo-dicaprio-movies

Some actors in Hollywood are the official trademark of the industry, and Leonardo DiCaprio is easily one of them. He is arguably one of the finest actors from his generation, due to his versatility and range. The Academy Award winner has maintained a formidable presence in Hollywood with a nearly three-decades-long career.

Leonardo DiCaprio Movies: Every Cinephile’s Must-Watch 

To celebrate the actor, here are the best Leonardo DiCaprio Movies of all time.

Titanic (1997)

  • Release Date: December 19, 1997
  • Box Office: $2.26 billion (worldwide)
  • Directed by: James Cameron
  • Role: Jack Dawson

Titanic is the second highest-grossing movie of all time and the second film to win 11 Oscars, including Best Picture. Directed by James Cameron, Titanic was the ultimate breakthrough that turned Leonardo into the global sensation he is today.

If you’ve watched Titanic recently, one of the big takeaways might have been, “Good lord, look how young Leo and Kate are.” Since both have blossomed into significant actors, it’s easy to forget that they were really just kids (Leo was just 23) when they made this movie. His ripe age also allowed him to deliver the performance his role required.

Playing Jack Dawson, a poor yet passionate artist who wins a ticket aboard the ill-fated RMS Titanic, Leo infused charm, cockiness and optimism into his role. His chemistry with Kate Winslet remains legendary even to this day. When his character dies in Titanic, a world of impressionable filmgoers was his for life.

Unfortunately, his charm and obvious good looks didn’t impress the Academy enough to include him in the best actor lineup. Still, he would eventually get his due more than 20 years later.

With an initial worldwide gross of over $1.84 billion, Titanic was the first film to reach the billion-dollar mark. It was the first film to surpass the $1 billion mark and held the record for the highest-grossing film for 12 years.

The Wolf of Wall Street (2013)

  • Release Date: December 25, 2013
  • Box Office: $407 million (worldwide)
  • Directed by: Martin Scorsese
  • Role: Jordan Belfort

In Martin Scorsese’s scandalous, cocaine-fueled biopic of stockbroker Jordan Belfort, Leo goes full throttle. DiCaprio has often partnered with filmmaking icon Martin Scorsese, but his comedic take on Jordan Belfort’s time of wealth, corruption and drug use is one of the actor’s most jaw-dropping.

The film is unhinged and unfiltered, just how it should have been. It’s a satirical comedy about a real-life douchebag who ends up in a good place in the end, despite his gross behaviour. And let’s not forget the great discovery of DiCaprio’s performance in this movie: his total mastery of physical comedy.

From crawling on Quaaludes to delivering motivational monologues, Leo doesn’t hold back. This role was a high-wire act of indulgence, chaos, and control. He earned an Oscar nomination despite the film being released under the gun, and proved, once again, that he could carry a three-hour film with swagger without letting his mask of “the world is made for me to conquer” slide.

Inception (2010)

  • Release Date: July 16, 2010
  • Box Office: $836 million (worldwide)
  • Directed by: Christopher Nolan
  • Role: Dom Cobb

DiCaprio’s biggest hit since TitanicInception, is the first real event movie he’s been a part of since that James Cameron sensation. (Remarkably, Inception is also his first summer blockbuster.)

Christopher Nolan’s thriller gave DiCaprio a layered role as Dom Cobb, a thief tormented by his past. Dom Cobb isn’t a tragic figure because he lost his wife, but rather because he never came to terms with it, and DiCaprio provides the character with endless anguish that supplements the film’s stunning effects and twisty sci-fi concept.

Inception was a box office hit and became a modern sci-fi classic, largely due to DiCaprio’s emotional anchor.

The Revenant (2015)

  • Release Date: December 25, 2015
  • Box Office: $533 million (worldwide)
  • Directed by: Alejandro G. Iñárritu
  • Role: Hugh Glass

This is the film that finally won Leo his long-overdue Oscar. Playing frontiersman Hugh Glass, DiCaprio braved freezing temperatures, ate raw bison liver, and delivered a nearly wordless performance that was primal and daring.

Directed by Alejandro G. Iñárritu, The Revenant is a brutal tale of survival, in which an 1820s frontiersman endures in quick succession a Native American ambush, a bear attack, and a betrayal by one of his companions (Tom Hardy) who leaves him for dead. Leo’s commitment to the role was nothing short of legendary.

The Revenant is easily the most physical role of his career, with the actor grunting, straining, and fighting his way across unforgiving terrain to make it back to civilisation. He finally proved to people that he can play rugged characters just as well as he can play the others.

Catch Me If You Can (2002)

  • Release Date: December 25, 2002
  • Box Office: $352 million (worldwide)
  • Directed by: Steven Spielberg
  • Role: Frank Abagnale

In this breezy Steven Spielberg crime caper, Leo plays Frank Abagnale Jr., a teenage con artist who impersonates doctors, lawyers, and pilots.

His youthful charm, slyness, and emotional vulnerability make you root for him even as he commits fraud after fraud. DiCaprio’s dynamic with Tom Hanks (the FBI agent chasing him) is pure gold. This film marked a turning point. After it, Leo wasn’t just a teen idol anymore; he was a serious actor with incredible range.

Unfortunately, only the Golden Globes nominated him for Best Actor (drama) and not the Oscars.

Shutter Island (2010)

  • Release Date: February 19, 2010
  • Box Office: $295 million (worldwide)
  • Directed by: Martin Scorsese
  • Role: Edward “Teddy” Daniels / Andrew Laeddis

Among the most divisive films in DiCaprio’s career, Shutter Island is an elegantly unnerving portrait of a man slowly losing his sanity.

In this psychological thriller, Leo plays U.S. Marshal Teddy Daniels, investigating a missing patient on a mysterious island asylum. As Teddy Daniels, who thinks he’s on the hunt for a missing inmate on an island for the criminally insane, DiCaprio has to play his character’s psychosis straight, all the while hinting at the horrible truth: He’s actually a patient himself, unable to accept the fact that his wife (Michelle Williams) killed their children.

As the plot twists and Teddy’s own sanity unravels, DiCaprio walks a tightrope between toughness and psychological torment. The film’s haunting final line (“Which would be worse: to live as a monster or die as a good man?”) is a testament to his performance.

Once Upon a Time in Hollywood (2019)

  • Release Date: July 26, 2019
  • Box Office: $377 million (worldwide)
  • Directed by: Quentin Tarantino
  • Role: Rick Dalton

Quentin Tarantino’s nostalgic Hollywood fairytale gave DiCaprio one of his most complex characters. Rick Dalton, a fading actor dealing with insecurity, failure and the changing tides of fame. Leo’s performance is both hilarious and heartbreaking.

Call it the perfect marriage of an actor feeling like he’s at the crossroads of his career, or maybe it’s his infectiously funny and charming performance, but his Rick Dalton in Tarantino’s look at classic Los Angeles is possibly his best work (yet).

Leonardo DiCaprio: The Actor We Will Remember

Several of Leonardo DiCaprio’s best performances subvert or tweak his good looks, encouraging us to see the uglier, messier undercurrents beneath his characters’ appealing surface.

He’s not just an actor who picks good scripts; he elevates every story he’s in. In the future, new generations will watch Leonardo DiCaprio’s movies and will envy the actor our generation was privileged to have.

Stay tuned to Brandsynario for the latest news and updates.

Shahid Afridi to Lead Star-Studded Pakistan Champions in WCL 2025

shahid-afridi-to-lead-pakistan-champions-in-wcl-2025

Former Pakistan captain Shahid Afridi is back in action, and this time, he’s leading a squad full of legends into the World Championship of Legends (WCL) 2025. If nostalgia had a cricket team, the Pakistan Champions would be it.

From July 18 to August 2, expect fireworks, fierce rivalries, and a healthy dose of throwback moments as some of Pakistan’s most iconic cricketers return to don the green once again—this time on English soil.

Afridi will lead a lineup stacked with firepower, experience, and match-winning potential. Joining him is Sarfaraz Ahmed, the man who led Pakistan to a memorable Champions Trophy win in 2017. It’s poetic, really—two captains from two very different eras, now united in one team.

The Squad: Legends Galore

The Pakistan Champions squad is the stuff of every 2000s and 2010s cricket fan’s dreams. Here’s the full lineup:

Shahid Afridi (c), Shoaib Malik, Mohammad Hafeez, Sarfaraz Ahmed, Sharjeel Khan, Wahab Riaz, Asif Ali, Kamran Akmal, Aamer Yamin, Sohail Khan, Sohail Tanvir, Sohaib Maqsood, Arshad Khan

Talk about a complete mix! You’ve got:

  • Experience: Malik, Hafeez, and Afridi know what it takes to win on the big stage.
  • Aggression: Sharjeel, Asif Ali, and Kamran Akmal bring batting firepower.
  • Versatility: Wahab, Tanvir, and Yamin offer all-round depth and variety in the bowling attack.

What’s at Stake in WCL 2025?

The World Championship of Legends (WCL) isn’t just another nostalgia fest. It’s a serious competition, featuring six powerhouse nations: India, Pakistan, Australia, England, South Africa, and the West Indies.

Matches will be played across some of England’s most iconic grounds: Edgbaston, Headingley, Grace Road, and Northampton—adding to the charm of what’s expected to be a high-octane tournament.

Final Thoughts

This isn’t just about cricket. It’s about legacy, emotion, and a reunion of some of Pakistan’s most celebrated cricketers.

Whether you cheered for Afridi’s whirlwind 37-ball century or Sarfaraz’s calm presence behind the stumps, there’s something deeply satisfying about seeing these stars together again.

So, get ready to relive the magic. Because when Pakistan Champions step onto the field, it’s not just a match—it’s a celebration.

Stay tuned to Brandsynario for the latest news and updates.

MS Dhoni Moves to Trademark His Iconic Nickname ‘Captain Cool’

virender-sehwag-calls-ms-dhoni-buzurg-ms-dhoni-moves-to-trademark-his-iconic-nickname-captain-cool

In a move that feels as fitting as a helicopter shot in the final over, MS Dhoni has filed to trademark the nickname that has long defined his cricketing persona—“Captain Cool.”

Yes, the title that fans, commentators, and opponents alike have used to describe Dhoni’s ice-veined leadership is on its way to becoming legally his.

Making “Captain Cool” Official

According to the Trademark Registry of India, the application filed by Dhoni in June 2023 has now been approved and advertised. That means unless someone raises an objection within the next three months, the former India skipper will officially own the rights to the phrase “Captain Cool” under categories related to sports training.

For years, MS Dhoni has been the embodiment of composure—whether it was finishing off finals with a six or keeping his cool during nail-biting Super Overs. Now, it seems he’s ready to etch that image into the commercial realm.

Competing Applications and Technicalities

Interestingly, the journey to trademarking “Captain Cool” wasn’t a solo run to the finish line. Earlier this month, a company called Prabha Skill Sports (OPC) Pvt Ltd also tried to stake a claim on the same nickname.

However, their application has been flagged as requiring corrections, giving Dhoni the edge once again—just like he used to do in the final overs.

Why This Trademark Matters?

This isn’t just a vanity move. By securing the rights to “Captain Cool,” MS Dhoni could use the brand across sports academies, merchandise, training programs, and even future business ventures. It ensures that his legacy—on and off the field—remains protected and uniquely his.

From staying ice-calm behind the stumps to now putting his name on the phrase that captured his cricketing soul, MS Dhoni continues to lead from the front—even in retirement.

And if things go as expected, the next time you see “Captain Cool” on a t-shirt, cricket academy, or training gear, you’ll know: it’s not just a nickname. It’s Dhoni’s own trademarked legacy.

Stay tuned to Brandsynario for the latest news and updates.

Salaam Cola Rises as a Global Challenger to Coca-Cola and Pepsi

salaam-cola-rises-as-global-challenger-to-coca-cola-and-pepsi

In under one year, Salaam Cola, a halal-certified soda brand launched by 27-year-old Irish entrepreneur Aykiz Shah, is now available in 18 countries. It challenges major players like Coca-Cola and Pepsi.

Shah started Salaam Cola in 2023 through Salaam Beverages Co. Limited with a focus on ethics and global good. The company donates 10% of its profits to war-affected places, including Palestine, Syria, Yemen, and Lebanon.

Through its partnership with UK-based charity Muslims in Need, Salaam Cola helped build a school for displaced Palestinian children in Egypt. It also provided medical care for over 10,000 people, gave food and shelter in crisis zones, and rebuilt a bombed mosque in Syria.

Shah said, “As a mother and a woman in hijab in a male-dominated industry, I wanted to show you can build something meaningful without compromising your values.” She added, “Salaam Cola is more than a drink — it’s a vehicle for global good.”

The drink is halal-certified and has become popular in Ireland, the UK, the USA, France, Germany, Singapore, Malaysia, and more. Its fast growth has attracted attention from major cola brands, and industry insiders say big companies are making new plans in response to Salaam Cola’s success.

Shah’s direct style has earned both support and backlash, especially for supporting causes in sensitive regions. But the brand stays transparent and regularly posts updates and proof of donations on social media.

By 2026, the brand plans to expand to 10 more countries. It also wants to open local production hubs to create jobs and grow its impact. Many new ethical drink brands are emerging, but Salaam Cola is leading the way.

Shah said, “We didn’t come to play. We came to disrupt.” She added, “If our presence makes the industry uncomfortable, that means we’re doing something right.”

Salaam Cola mixes quality, purpose, and bold leadership to change how global drink brands operate.

Stay tuned to Brandsynario for the latest news and updates.

Pakistan T20I Squad Set for Subtle Shake-Up Ahead of Bangladesh Tour

Schedule For Pakistan-Bangladesh T20I Series Revealed-pakistan-t20i-squad-set-for-shake-up-for-bangladesh-tour
Schedule For Pakistan-Bangladesh T20I Series Revealed

The Pakistan T20I squad for the upcoming Bangladesh series is just around the corner—and while fans may have hoped for a few bombshells, the news coming out of the PCB camp suggests it’ll be a mostly familiar lineup… with some changes.

Experienced Trio to Sit Out

According to reports, neither Babar Azam nor Mohammad Rizwan will feature in the squad for the three-match T20I series in Dhaka.

Meanwhile, pace spearhead Shaheen Shah Afridi, who last featured during the tour of New Zealand, is also not expected to be part of the squad.

Whether it’s rotation, form, or fitness-related, the PCB seems to be thinking long-term—especially with a packed calendar ahead.

Surprise Call-Up

Here’s where things get interesting. Sources say that Sufiyan Muqeem, the left-arm spinner who showed flashes of brilliance in the five-match T20I series against New Zealand, could be a surprise inclusion.

He didn’t play in the home series against Bangladesh earlier this year, despite impressing with an incredible spell of 6 runs for 2 wickets in just 2 overs against the Kiwis.

If confirmed, this could be a timely return for Muqeem—and one that fans of domestic cricket have been hoping for.

Shadab Khan Set for Surgery

Another notable absentee will be Shadab Khan, who is reportedly headed to the United Kingdom for shoulder surgery. The 26-year-old all-rounder, who was named T20I vice-captain earlier this year, has been grappling with persistent discomfort in his right shoulder.

Medical experts have advised surgery, meaning Shadab will miss the Bangladesh tour. His absence leaves a leadership gap and potentially opens the door for a new face to take up the all-rounder’s mantle.

Pakistan vs Bangladesh Series Schedule

The Pakistan team is scheduled to land in Dhaka on July 16, with the action against Bangladesh kicking off shortly after:

  • 1st T20I – Sunday, 20 July
  • 2nd T20I – Tuesday, 22 July
  • 3rd T20I – Thursday, 24 July

All matches will be played at the iconic Sher-e-Bangla National Stadium and are set to begin at 6:00 PM local time.

Stay tuned to Brandsynario for the latest news and updates.

Is Squid Game Getting a Spinoff with David Fincher?

is-squid-game-getting-a-spinoff-with-david-fincher

Squid Game wrapped up its main arc on June 27, 2025, with Season 3 marking the end of the Korean blockbuster series. While the player 456 may have died, the ending dropped a hint: The show might not be done quite yet.

In the final scene of the show, Cate Blanchett appears as an American recruiter for the Squid Games. She plays ddakji in an L.A. alley. The moment clearly points to more games—this time in the U.S.

Fincher in Talks for Squid Game?

Several sources indicate Netflix is working on an English‑language offshoot. David Fincher tops the list. He’s associated with writer Dennis Kelly, creator of “Utopia.” Production is scheduled to start in December 2025 in L.A.

Director Hwang Dong‑hyuk reports that he hasn’t received an official notification from Netflix about an American offshoot of the show being made, but has heard of Fincher’s involvement via reports. Regardless, he’s familiar with Fincher’s work and is an admirer. He’d see it straight away.

Fan Reaction

Fans are split. Some are thrilled. Others are apprehensive. Many worry that Hollywood will water down the original’s subtle criticism. Some begrudge ddakji being brought in without added context.

This won’t be a direct remake. Sources indicate it will broaden the Squid Game universe. The narrative will delve into themes that are similar: desperation, inequality, power, spectacle, but this time set in an American world.

is-squid-game-getting-a-spinoff-with-david-fincher
David Fincher

Timeline & Takeaway

June 27, 2025: Korean finale broadcasts

Summer 2025: Season concludes with Blanchett cameo

December 2025: Production of U.S. spin-off due to start

Yes. Netflix is probably greenlighting a U.S. spin-off of Squid Game, directed by David Fincher. The final episode’s cliffhanger cameo and relentless industry chatter indicate a forthcoming American series. However, Netflix has yet to officially announce it.

Fincher’s involvement is still a strong rumour, supported by numerous credible sources—and by Hwang’s guarded optimism.

Stay tuned to Brandsynario for latest news and updates

Izmir’s Sky Turns Black with Raging Wildfires

izmirs-sky-turns-black-as-50000-evacuate-in-raging-wildfire

Turkiye has evacuated more than 50,000 people from 41 areas around Izmir. Fires burned for the second day as strong winds pushed flames across villages and forests. Forest Minister Ibrahim Yumakli said winds hit 40-50kmph overnight in Kuyucak and Doganbey.

Most of those evacuated were from fire zones near the popular western resort of Izmir, according to AFAD. The media said operations at Izmir Adnan Menderes Airport were suspended due to a fire.

Helicopters, planes, and over 1,000 people battled the flames. However, earlier, strong winds grounded helicopters. That left two water-bombing aircraft and ground crews to fight alone. The video showed teams using tractors and helicopters while thick smoke covered hills.

The first wildfire started on Sunday between Seferihisar and Menderes. It spread quickly with winds of up to 117kmph, Governor Suleyman Elban said. In Urkmez village, residents had to cut trees to build firebreaks to protect their homes.

Another fire began at a landfill in Gaziemir, 13km from Izmir city. That fire spread to nearby woodland and the Otokent industrial zone. Otokent hosts many car dealerships.

Last year, a wildfire also hit the same area. Summers are hotter and drier, and scientists link this pattern of fires to climate change. Turkiye’s coastal regions have seen repeated fires in recent years.

Across Southern Europe, fire crews are also active. In France’s Aude region, 40 °C temperatures forced the evacuation of a campsite and an abbey. In Greece, fires near Athens led to some evacuations last week. Portugal’s southern regions, including Lisbon, were under red heat warnings on Monday.

Stay tuned to Brandsynario for the latest news and updates.

From Stanley to Labubu: The Strangest Hype Products of the Decade

from-stanley-to-labubu-the-strangest-hype-products-of-the-decade

In the digital era of mindless scrolls and algorithm-driven desires, it takes something extraordinary and special to stand out and grab global attention.

However, the last decade has seen the explosion of many bizarre hype products. These may have no intrinsic beauty or value, yet many have become global obsessions.

These hype products have taken up an identity of their own, becoming larger-than-life characters, creating subcultures among like-minded individuals.

Labubu

Once upon a time, young girls wanted Barbie dolls, and boys were obsessed with Batman action figures. Today, many kids want Labubu.

A cute and creepy collectable that has effectively become the mascot of Pop Mart, Labubu defies traditional conceptions of innocence and cuteness. This bizarre quality has appealed to the tastes of many, both young and old alike. 

A unique aesthetic “Instagrammable” appeal, the exclusivity of popular editions, and a solid customer base, Labubu had all the tools to become a hype product.

labubu-has-become-a-cultural-icon
Labubu has become a cultural icon.

Stanley Quencher

At the turn of the 21st century, few would have imagined that a water bottle would become a status symbol and cultural icon, yet that is exactly what happened with the Stanley Quencher.

Renowned for their unmatched durability and ability to fit in cup holders, Stanley Quenchers gained popularity in 2020-21 due to influencer-led campaigns, appealing to female tastes.

 

View this post on Instagram

 

A post shared by Stanley 1913 (@stanley_brand)

Fidget Spinners

In the late 2010s, especially the 2015-17 period, Fidget Spinners were one of the biggest toy crazes. Famous YouTubers promoted them and provided users with tricks. Their videos got millions of views.

They were marketed as tools for hyperactive individuals or those with legitimate disorders like ADHD, but they quickly caught on with the general population.

Shaped like a mini ceiling fan, the individual had to hold the centre pad and flick any arm, causing the device to spin. It was different, fun, and highly addictive, which is why everyone had fidget spinners during the height of their popularity.

fidget-spinner
Fidget spinners.

Slime

Like fidget spinners, Slime was also marketed as a stress-reliever, but it stood out because it could be made at home by mixing glue, water, borax, and optional extras like beads or food colouring.

There were different types of slime textures, and each made a unique, satisfying sound with an Autonomous Sensory Meridian Response (ASMR) appeal. Furthermore, slime quickly became a form of creative expression.

slime
Slime

Pop Its

During the lockdown era, the world sought comfort in Pop Its, a fidget toy with pop-able bubbles. The popping sounds were satisfying and gentle to the ear, and it thought to release stress and provide relief.

Unlike slime, pop its created no mess. Furthermore, it came in all shapes, sizes, and colours, encouraging its use as a collectable.

pop-its
Pop Its

A New Way of Life 

The popularity of hype products hinges on their ability to influence identities and create subcultures. In this way, they guide a new lifestyle among like-minded individuals.

Take Labubu as the perfect example. The ugly-but-cute character with serrated teeth caught on with Generation Z. This was because many saw a bit of themselves in Labubu.

Given the rapid spread of globalisation and social media, traditional notions of cuteness and innocence have broken down with the emergence of new trends and tastes.

Labubu exemplified these modern notions, appealing to Gen-Z. They resonated at a deeper level, creating a loyal customer base.

Stay tuned to Brandsynario for the latest news and updates.

Why Did FBR Miss Its Rs12.97 Trillion Tax Target?

why-did-fbr-miss-its-rs12-97-trillion-tax-target

The Federal Bureau of Revenue (FBR) missed its annual tax collection target for Fiscal Year 2024-25 by Rs1.235 trillion. It aimed to collect Rs12.97 trillion but managed only Rs11.735 trillion. The authorities had revised the target twice, first to Rs12.332 trillion, then to Rs11.9 trillion during the 2025-26 budget.

The officials adjusted the targets because of weaker economic performance. The FBR now faces the challenge of collecting Rs14.131 trillion for FY 2025-26 starting July 1, 2025. Since it couldn’t meet even the revised base, the revenue body will need stronger efforts to reach the new goal.

The government will likely reduce spending to meet the IMF’s agreed fiscal deficit levels.

Officials cut projected interest payments from Rs9.7 trillion to Rs8.9 trillion, saving Rs0.8 trillion. The FBR said, “We ambitiously set the annual tax collection target at Rs12.3tr, which marked a substantial 32% increase compared to the Rs9.3tr we collected during FY 2023-24.”

They had based this target on a 15% autonomous growth rate for FY25. However, economic activity slowed. Without new policy measures, tax collection would have only reached Rs 10.07 trillion.

The FBR added, “Given the subdued economic environment and lower than expected autonomous growth, the estimated tax collection for FY25, without any corrective measures, would have been projected to Rs10.07tr.”

The revenue body clarified, “If the government had opted for fiscal policies that sustained higher inflation, it would have led to a corresponding increase in interest rates along with an increase in debt repayments.”

It said such policies would have harmed low-income groups and reduced their purchasing power. “By maintaining inflation at relatively low levels, the government has provided critical relief to vulnerable segments,” the statement continued.

To improve collections, the FBR focused on enforcement, administrative efficiency, and new policies. These efforts pushed total tax collection up by 26% compared to last year. The final Rs11.735 trillion includes Rs5.784 trillion in income tax (28% growth), Rs3.9 trillion in sales tax (26%), Rs0.767 trillion in customs duty (16%), and Rs1.284 trillion in customs duty (27%).

Stay tuned to Brandsynario for the latest news and updates.

Govt Hikes Petrol Price By Rs 8.36 Per Litre for Next Fortnight

govt-hikes-petrol-price-by-rs-8-36-per-litre-for-next-fortnight

The federal government has increased petrol prices for the next fortnight. According to the Ministry of Finance, the petrol price has gone up by Rs 14.80 per litre. As a result, the new petrol rate now stands at Rs 266.89 per litre.

In addition, officials have also raised the price of high-speed diesel by Rs 10.39 per litre. Consequently, diesel now costs Rs 272.98 per litre. These revised prices will apply for the next 15 days.

However, the government delayed the official announcement beyond the usual midnight deadline. This unexpected delay confused the public waiting for the update. Normally, the ministry releases such notifications on time.

The Ministry of Finance, in consultation with the Prime Minister, finalises the fuel prices. This time, however, the ministry delayed the issuance without providing any explanation. Meanwhile, media outlets had already reported the likely increase.

Eventually, the ministry released the official notification to confirm the price hike. As expected, petrol and diesel users will now face higher fuel costs. Therefore, this rise directly affects daily transport and business operations.

According to the notification, “The petrol price has been increased by Rs 14.80 per litre, bringing the new petrol price to Rs 266.89 per litre.” It also added, “The price of high-speed diesel has been raised by Rs 10.39 per litre, with the new rate set at Rs272.98 per litre.”

This hike will likely impact transporters, industries, and regular motorists. Furthermore, price increases like this often lead to higher inflation. As a result, many anticipate further price jumps in essential goods and services.

Now, the public must adjust their household budgets to manage the higher fuel costs. Typically, fuel prices change every 15 days under the current pricing formula. Moreover, these adjustments follow global market trends.

Notably, the ministry did not mention any changes in kerosene or light diesel oil prices. The update focused solely on petrol and high-speed diesel. Thus, consumers will need to wait for future notifications regarding other fuels.

Reports were updated and shared the revised rates. After hours of delay and speculation, the new prices are now in effect. These will remain valid until the next revision in the pricing cycle.

Stay tuned to Brandsynario for the latest news and updates.

Asma Anwar of Zindigi Awarded 30 Under 30 by Connected Pakistan in the Category of Women’s Contribution in Fintech

At Zindigi, she is the youngest Leadership Team member and leads strategic functions across Customer Excellence, People & Culture.

June 30, 2025 – Islamabad Asma Anwar Head of Customer Excellence, People & Culture at Zindigi, has been recognized by Connected Pakistan  in its 30 Under 30 list in the Fintech category, celebrating her impactful leadership in developing the financial eco-system of Pakistan.

At Zindigi, she is the youngest Leadership Team member and leads strategic functions across Customer Excellence, People & Culture. She is also responsible for initiatives like  HerZindigi, which aims to empower women through financial access and education. Furthermore, she has been working tirelessly for girl’s education in Pakistan in partnership with The King’s Trust (UK) initiative for girls’ education in Pakistan, working toward creating equitable opportunities for the next generation.

Commenting on the Honor , “I’m incredibly honored to be named among Pakistan’s 30 Under 30 in fintech,” Asma Anwar stated. “This milestone isn’t just mine, it’s a reflection of the trust, mentorship, and opportunities I’ve received throughout my journey. I’m especially grateful to the leadership at Zindigi for fostering a culture that recognizes potential, supports young voices, and creates real platforms for women to grow and lead.” “To my mentors, thank you for your guidance, your belief in me, and for showing me what values-based leadership truly looks like,” she continued. “Through initiatives like  HerZindigi and The King’s Trust Achieve, I’ve seen firsthand how empowered women empower communities. I hope this recognition inspires more young women to step forward, challenge the norm, and shape the future of fintech in Pakistan and beyond.”

Her recognition marks a powerful step forward for women in fintech and reflects her dedication to building inclusive, purpose-driven innovation in Pakistan’s digital finance space. She is an inspiration for young women.

LuckyOne Mall Launches SIMT: A Career Counseling Initiative Honoring Pakistan’s Unsung Heroes

At LuckyOne Mall, we’ve always believed that commercial success must be intertwined with social responsibility.

Karachi, 27th June, 2025: – In a powerful demonstration of purpose-driven leadership, LuckyOne Mall—one of Pakistan’s premier lifestyle destinations—has unveiled SIMT (Direction), a transformative career counseling program designed to support the children of Pakistan’s frontline civic workers. Developed in collaboration with Ataleeq Foundation, SIMT marks a significant addition to the mall’s ongoing social development initiatives.

What distinguishes SIMT is not only its robust counseling methodology but the heartfelt tribute it pays to the often-overlooked heroes of our society. This program is tailored for students aged 13 to 18, belonging to families serving in departments like Police, Rescue 1122, Fire Brigade, Civil Defense, District Municipal Corporations, SEPA (Sindh Environmental Protection Agency), and SFA (Sindh Food Authority).

At LuckyOne Mall, we’ve always believed that commercial success must be intertwined with social responsibility. SIMT is our expression of gratitude and belief in the untapped potential of children whose parents protect, serve, and support our everyday lives. This program offers them more than just direction—it offers belief in a brighter future,” said Saad Zuberi, CEO – LuckyOne Mall.

“SIMT” has been meticulously curated with the support of certified career mentors and academic consultants from Ataleeq Foundation. It comprises career profiling assessments, one-on-one mentorship sessions, skill identification workshops, and academic planning modules—all aimed at helping students make confident, informed decisions about their future.

Core Objectives of SIMT:

  • Equip students with career clarity through guided assessments and counseling
  • Enhance awareness of evolving job landscapes and industry expectations
  • Provide mentorship that aligns academic interests with practical goals
  • Celebrate and support the families of civic departments whose work is often overlooked

The program was launched under the CSR umbrella of LuckyOne Mall, which has long been a forerunner in advocating for meaningful change through community-first initiatives. SIMT is a continuation of that commitment—one that places youth empowerment and community gratitude at its heart.

GeoGemma takes home “Best AI Use Case” Award at the 2025 APAC Solution Challenge

Pakistani group, (N + 1)-th Time (Fast National University (NUCES), Islamabad Campus) was also one of the top 10 finalists.

 

Karachi, Pakistan – June 30, 2025 – Pakistan’s student innovation took center stage at the 2025 APAC Digital Transformation Forum as “GeoGemma”, a student team from the Institute of Space Technology (IST) in Islamabad, was awarded with the “Best AI Use Case” Award at the 2025 APAC Solution Challenge organised by Google Developer Groups (GDG) and the Asian Development Bank (ADB).

The competition brought together student-led projects from across Asia-Pacific (APAC), each of which employed Google AI tools to address critical global challenges. The award celebrates the project that effectively leveraged AI technology to develop a practical solution to pressing issues that affect our communities.

GeoGemma, comprising students Ahmed Iqbal and Muhammad Abdullah in their final and second years, respectively, earned this accolade for its project that integrates satellite imagery with generative AI to address pressing environmental and geospatial issues.

The jury was impressed by GeoGemma for its use of AI in multiple modalities, noting its strong technology stack and the important problem being solved. The group’s use of the Gemini API is not just a feature but the core of its innovative solution to a complex and critical global problem. The project’s ambition to democratize access to geospatial data through a sophisticated LLM-driven framework represents the most advanced and impactful application of Gemini among the submissions.

Alongside GeoGemma, another Pakistani group, (N + 1)-th Time (Fast National University (NUCES), Islamabad Campus) was also one of the top 10 finalists of the Challenge. Comprising final year students Muhammad Huzaifa Khan and Hashim Muhammad Nadeem, the team developed a solution that helps neurodivergent users create documents more easily by providing a document editor that allows users to dictate, edit, and transform text naturally.

“We are incredibly proud to see the remarkable talent from Pakistan shine at the APAC Solution Challenge,” said Farhan Qureshi, Country Director, Google Pakistan. “The young minds of GeoGemma and (N + 1)-th Time have demonstrated exceptional innovation and dedication, tackling some of the most critical challenges facing our world with their solutions using Gemini. GeoGemma’s win of the ‘Best AI Use Case’ is also a testament to their impactful work, and a showcase of the thriving Pakistan developer ecosystem.”

“The APAC Solution Challenge was a cornerstone of the Asia Pacific Digital Transformation Forum 2025. We saw the power of student-led innovation to address real-world challenges in healthcare, sustainability, trade, and tourism through technology and AI. The energy and creativity of the students were truly inspiring – we are seeing the future of sustainable digital transformation in the Asia Pacific region. – Antonio García Zaballos , Director of Digital Sector Office, ADB”

Other award recipients at the forum included Atempo from Konkuk University, South Korea, who won the Most Societal Impact Award for their AI-powered emergency room matching platform, and the People’s Choice Award, presented to Team portfolio making group 2 from Holy Angel University, Philippines, for their waste management tracking solution.