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Audit Profession Stands At A Crossroad In Fight For Talent

By
Web Desk
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Lahore – April 03, 2024: Major challenges that the audit profession faces in attracting and retaining talent are set out in the latest report by ACCA (the Association of Chartered Certified Accountants) and Chartered Accountants Australia and New Zealand (CA ANZ).

A survey conducted by accountancy bodies ACCA and CA ANZ, which was supported by a series of global roundtables, revealed persistent challenges facing the auditing profession in its battle to attract and retain talent, implying declining numbers entering the profession.

Insights from more than 6,500 finance professionals across the globe revealed a sector whose workforce is demanding flexible working and equitable remuneration in the face of increasing concerns about individuals’ work life balance.

 

Antonis Diolas, head of Audit and Assurance, ACCA and author of the report Attract, Engage, Retain: Insights and Recommendations for Audit Talent Success, said: ‘A compelling insight from our study highlights the absence of a commonly understood and unified purpose within the audit profession. This not only inhibits prospective candidates from entering the profession in the first place, but also hinders current professionals from recognising how their work generates value.’

Amir Ghandar, Reporting and Assurance leader, CA ANZ said: ‘The research clearly shows the need for empathy and respect in the workplace recognising employees’ multifaceted lives. People also need to be able to see themselves in their leaders, to visualise the opportunities and career possibilities in a way that feels real.’

More than half of the survey respondents were Gen Y/Millennials aged 25-42, with 37% current auditors, 33% former auditors and the rest considering audit as a future career.

While audit firms are implementing initiatives to address concerns, the persistence of the core issues signals the need for transformative change. For instance, the survey revealed enthusiasm for sustainability reporting and assurance among both existing audit professionals and potential entrants to the profession. This presents a unique talent attraction opportunity for audit firms to capitalise.

Five themes emerged from the research to solve the current crisis:

Work-life balance is the key issue: unsupportive workplace cultures need to be addressed, with more emphasis on supportive working environments which recognise personal needs and wellbeing.

Fair remuneration: intensive workloads during the peak audit season must be remunerated and if not addressed could further impact the attraction and retention of talent in the future.

Career ladder and variety of work: the traditional career ladder is unappealing to young audit professionals. Firms need to look to develop a ‘career lattice’, to offer a greater variety of roles and to work to accommodate auditors’ preferences and outside interests.

Sustainability assurance and reporting: this work is seen as purpose driven and offers a clear hope for the audit profession with 48% of non-auditors saying such work could tempt them to join the profession and 40% of auditors saying such a career could tempt them to stay.

 

Embrace technology to remain relevant: those considering entering the profession wish to embrace advanced technologies. While the Big Four and mid-tier firms can fulfil that wish small firms are lagging. Bridging the technology gap is a strategic imperative for the profession.

 

 

The report recommends that new entrants experience advanced technologies from the outset. Ghandar said: ‘The opportunity for exposure and training in cutting edge technologies is a major drawcard for early career professionals, and it is this cohort with a fresh perspective and true digital nativity where many bright ideas for the future of auditing may spring.’’

 

Diolas said: ‘Audits serve as the backbone of financial reliability, ensuring accuracy and transparency while building trust and accountability. With robust audit practices, businesses not only thrive but also attract investment, bolstering the stability of capital markets and contributing to a prosperous economic future for all.’

Communicating this message so that it resonates with prospective and existing audit professionals should lead to positive outcomes in talent attraction and retention.

Read the report

Zong 4G Partners Up With Dahua Technologies To Offer Security And Surveillance Solutions To Corporate Sector

By
Web Desk
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Islamabad 3rd April 2024: Zong 4G, Pakistan’s premier telecommunications organization, has embarked on a groundbreaking journey by forging a Gold Partnership with Dahua Technologies, the global leader in video-based Advanced IoT solutions. This strategic collaboration is set to revolutionize the security and surveillance landscape for the corporate sector.

In response to the ever-evolving challenges of the digital era, Zong 4G is taking bold strides in its digital transformation endeavors. Now, with the introduction of CCTV cameras, storage devices, and advanced access control systems, complemented by centralized and integrated solutions, Zong 4G is committed to safeguarding the invaluable data and assets of corporate clients.

This partnership embodies Zong 4G’s vision of fostering strategic alliances with top-tier Information and Communication Technology (ICT) providers. By joining forces with Dahua Technologies, Zong 4G gains access to a comprehensive range of cutting-edge products to offer its corporate clientele.

Speaking at the momentous Memorandum of Understanding (MoU) signing ceremony, a Zong 4G spokesperson expressed enthusiasm for the collaboration: “We are thrilled to announce our partnership with Dahua Technologies. Together, we aim to deliver unparalleled security and surveillance services to our esteemed clients. We extend our heartfelt gratitude to Dahua Technologies for entrusting us with their services. This alliance marks a new chapter in the realm of state-of-the-art security solutions for the corporate sector.”

Zong 4G recognizes the pivotal role of ICT in shaping our societies, facilitating connections, and enhancing communications. This latest partnership underscores its commitment to bolstering the ICT landscape in Pakistan, further contributing to the nation’s progress and development.

April Fools 2024: Brands’ Ingenious Pranks That Went Viral

By
Mahnoor Rashid
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It’s not every day you get to experience crippling trust issues and anxiety. Only on April Fool’s Day do you get to be your most hilarious self, and bring a smile, or a world-ending expression on everyone’s face. Though the origins of this tradition are a mystery, it’s celebrated worldwide, across all cultures. This day encourages everyone to channel their inner trickster.

However, your exposure to April Fool’s Day pranks extends beyond family and friends. As we know, some or let’s say MOST online platforms, influencers, and even corporations participate. After this year’s Fools Day is over, here are the top 10 pranks we saw online.

9. April Fool’s Day 2024: Tinder’s VP of Ghosting

Tinder definitely scared some of its subscribers away with this one. They announced their policy against unexpected ghosting and published a search for those who will actively work to investigate and find the said “ghost-ers” in question.

8. Oreo Starts Selling Cream and Wafer Separately

An interesting prank that made some people’s dreams come true, some’s worst nightmare. Oreo announced that they will be selling the cream filling, and wafer separately. To make their prank as believable as possible, they even created accounts for their “new products” and graphics!

7. Elon Musk Takes over Disney

In attempts to be human and somewhat funny, Elon Musk announced that he was joining Disney as their DEI. He shared his excitement for this new project and even named some people. Now this prank was on the scarier side of things. Could anyone imagine Cars part 4 being Tesla?

6. Duolingo On Ice: Musical Tour

This is actually real and going on tour soon. On April 1, renowned language learning app, Duolingo announced their musical but more than that, they announced it’s going on tour soon! It may not be a bad joke, but that’s only because it’s insane.

5. Krispy Kreme Krispy Anything

Krispy Kreme UK comes close to being the winner of these social prank wars. On the first, they announced that customers are welcome to bring anything, and they really meant anything, to the store and they’ll glaze it for you. Yum! but also EW!

4. Dominos Permanently Removes Pineapples

Less than a prank, this was some people’s long-time dream come true. Dominos posted, “That’s it, I’m taking pineapples off the menu.” This news must have increased sales because now there were no longer going to be wars on pineapple or no pineapple.

3. Big Bite – Hotdog Sparkling Water

This was perhaps the sickest one we had seen. Hotdog sparkling water shared with a daring threat to try it? No, thank you.

2. Twitter to Expose All Drafts

This was truly scary. With an increased transparency policy, Twitter announced that it was officially posting everyone’s drafts. Can you imagine all your secret thoughts and tweets made PUBLIC before you even had the chance to even delete them?

1. Chicken and Rice Drink

Unfortunately, this happened! C4 Energy Drinks posted convincing visuals that they have released a drink worth buying. With the strong flavors of both chicken and rice, surely someone with no teeth would’ve enjoyed this.

Which ones did you like the best? Let us know in the comments below.

Stay tuned to Brandsynario for more news and updates.

Here’s How You Can Adjust AI Generated Images On Dall-E

By
Usman Kashmirwala
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Since its introduction, DALL-E has fascinated creators with its ability to transform text prompts into captivating images. However, achieving the precise visualization often required multiple adjustments. Now, OpenAI has introduced a game-changing feature to streamline this process—the DALL-E editor interface.

Simplified Editing Process

This innovative interface empowers users to directly edit images generated by the model, right within the platform. Unlike traditional methods of manual adjustments, the DALL-E editor interface offers a more intuitive approach. By simply clicking on the desired part of the image, users can initiate edits with conversational text prompts.

DALL-E adds a new way to adjust AI-generated images. Learn how to use it | ZDNET
Source: ZDNet

One of the distinguishing features of the DALL-E editor interface is its utilization of conversational prompts for making changes. Every image generated by DALL-E includes a “select” button, symbolized by a paintbrush icon. Clicking this button enables users to highlight specific areas of the image they wish to edit.

Broad Edits with Simple Commands

Once a portion of the image is selected, users can seamlessly add, remove, or modify elements by typing corresponding commands. Whether it’s “remove bird” or “add cherry blossoms,” the editing process becomes fluid and responsive to user input.

Moreover, users can make broader edits to the entire image through conversational commands entered in the sidebar panel. For instance, a simple directive like “make it black and white” instantly transforms the image according to the user’s preference.

The convenience of the DALL-E editor interface extends beyond the platform itself—it is also seamlessly integrated into the ChatGPT app. By selecting an image generated by DALL-E, users can access the editing feature with ease. Whether on the web or mobile, the editing capabilities remain accessible and user-friendly.

Transition to DALL-E 3

However, it’s important to note that access to DALL-E 3 is now limited to ChatGPT Plus subscribers, as OpenAI has discontinued DALL-E 2. This shift reflects OpenAI’s commitment to enhancing user experience and maintaining the quality of its services.

How to use DALL·E 2 to create AI images | Zapier
Soiurce: Zapier

While some may critique the transition, the benefits of DALL-E 3 and the accompanying editor interface are undeniable. With a ChatGPT Plus subscription, users gain access to an variety of creative tools and features, including seamless integration with the DALL-E editor interface.

The introduction of the DALL-E editor interface marks a significant leap forward in AI-driven creativity. By combining intuitive editing capabilities with conversational prompts, OpenAI continues to redefine the boundaries of artistic expression. As technology evolves, so too does our capacity to unleash the power of imagination.

Stay tuned to Brandsynario for more.

Which Car Colors Are Best For Safe Driving?

By
Usman Kashmirwala
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Source: Infiniti

Buying a car is a thrilling experience, filled with considerations of safety features and ratings. However, during this excitement, the significance of car color often gets overlooked. While we may choose vehicle based on personal preference, recent studies have shed light on an unexpected correlation between car color and crash risk.

Most Dangerous Car Colors

Surprisingly, black emerges as the most perilous car color, closely folCar lowed by grey/silver. Studies have indicated that black vehicles are particularly prone to accidents, with drivers being 47 percent more likely to be involved in a crash. Similarly, grey and silver cars are associated with an elevated risk, attributed to visibility concerns.

Safest Car Colors: Know the Science Behind Safety
Source: Way

The underlying factor behind the heightened crash risk associated with certain colors lies in visibility. Black cars, for instance, tend to blend into their surroundings, especially during nighttime driving. Similarly, grey and silver vehicles may struggle to stand out in traffic due to their muted tones.

Lesser Risk Colors

Conversely, colors like white, yellow, orange, and gold have been deemed safer choices. White cars, in particular, exhibit a 12 percent lower risk of accidents compared to their black counterparts. This heightened safety can be attributed to the stark contrast white cars offer against various backgrounds, enhancing visibility on the road.

What Is the Safest Color for a Car and Which One Has the Most Accidents? - Color Meanings
Source: Colour Meaning

While car color plays a role in crash risk, it is only one piece of the puzzle. Factors such as distracted driving, DUI incidents, road and weather conditions, and aggressive driving behaviors also significantly influence accident probabilities. Awareness of these factors is crucial for promoting road safety and avoiding accident risks.

Seeking Legal Support

In the unfortunate event of a car accident, seeking legal counsel is paramount. Attorneys specialized in personal injury law, such as those at Citywide Law Group, can provide invaluable support. From investigating the accident’s causes to securing rightful compensation for injuries, legal experts ensure that victims receive the advocacy they deserve.

While car color may seem like a trivial consideration, its impact on safety cannot be overlooked. By understanding the correlation between color and crash risk, drivers can make informed decisions to enhance road safety for themselves and others.

Stay tuned to Brandsynario for more

Faiq Khan Shares Why He Dislikes Feroze Khan

By
Mahnoor Rashid
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Faiq Khan, a talented television actor from Pakistan, is renowned for his outstanding performances in popular dramas. He made a recent appearance on Wasi Shah’s show Zabaradast, where he expressed his disapproval of actor Feroze Khan. Additionally, he praised Bilal Abbas Khan for his intelligence and dedication to his craft.

Everything Faiq Khan Had To Say

It all started as a part of the show segment, when Faiq Khan was requested to comment on the personalities and acting talent of all fellow celebrities. Surprisingly enough, the first name on the list was Feroze Khan. It seems like despite having differences, Faiq chose to express them respectfully.

Faiq stated on the show, “Sir, I don’t like Feroze Khan as a person, I won’t go into the details of it, we all know what kind of person he is, people know him.”

Currently, Faiq Khan’s comments have intrigued those in the dark. If people know him, then what do they know? Shortly after the list continued. According to this Pakistani actor, Usama Khan has great energy and is able to uplift all those around him. Moreover, he believes Wahaj Ali is currently at the top in the acting industry. He also thinks Bilal Abbas Khan is a very intelligent individual and deserves great honour and respect.

After all of this, the host still wasn’t ready to give up. He requested Faiq to rate Feroze Khan solely on his acting career. But with maturity, Faiq once again declined.

It is imperative to mention here that Feroze Khan’s repute fell off completely after he was exposed as guilty of domestic violence by his wife. Later, he was seen battling for custody, and won rights to his son.

Soon after the case settled, Feroze shared somewhat adorable photographs with his son Sultan. And shared them with tags, “FK” and “SFK.”

Stay tuned to Brandsynario for more news and updates.

Unlocking The Shift: Cricket’s Digital Revolution

By
Web Desk
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Jazz Tamasha

In recent years, cricket viewership has witnessed a significant shift from traditional television to digital platforms. This transformation is evident in the proliferation of streaming services and online platforms catering to cricket enthusiasts. As the landscape of cricket broadcasting evolves, advertisers must adapt their strategies to capitalize on the expanding digital audience.

Viewer Dynamics: TV vs. Digital Preferences

Cricket viewers demonstrate distinct preferences for either television or digital mediums. While some fans favor the immersive experience of watching matches on TV, others opt for the convenience and flexibility offered by digital platforms. Recognizing these differing preferences is essential for advertisers seeking to effectively engage with their target audience across multiple channels.

Bridging the Gap in TV Reach

Despite the prevailing perception of television’s unparalleled reach, the reality may tell a different story. Our analysis reveals a notable discrepancy between perceived and actual TV reach. While TV advertising continues to attract significant investment from advertisers, digital platforms boast comparable reach levels with minimal overlap. This underscores the importance of reevaluating advertising strategies to align with evolving viewer behaviors.

Equivalence in Digital and TV Reach

Contrary to conventional wisdom, digital platforms offer reach levels on par with television, presenting advertisers with a lucrative opportunity to expand their audience reach. As digital and TV viewership converge, advertisers must refine their targeting strategies and optimize their channel mix to effectively engage with cricket fans across diverse platforms.

Crafting a Comprehensive Communication Strategy

Keeping dual viewership in light, brands in Pakistan must adopt a balanced communication strategy that encompasses both digital and TV advertising channels. While TV advertising may offer perceived mass reach, the distributed nature of cricket viewership necessitates a holistic approach that embraces digital platforms. By allocating budgets strategically and diversifying advertising efforts, brands can maximize their impact and connect with audiences wherever they choose to consume cricket content.

Reevaluating TV Commercial Airtime

Despite the enduring appeal of TV advertising, the disproportionate costs associated with TV commercial airtime raise questions about its efficacy compared to digital platforms. As advertisers seek to optimize their budget allocation, careful consideration of cost-effectiveness is paramount. By leveraging the affordability and flexibility of digital advertising, brands can achieve comparable reach at a fraction of the cost, unlocking new opportunities for engagement and brand visibility.

The Final ‘Innings’

The shifting trends in cricket viewership underscore the need for advertisers to adapt their strategies to the digital era. By embracing the digital revolution, optimizing channel mix, and reevaluating budget allocation, advertisers can effectively navigate the evolving landscape of cricket broadcasting and capitalize on the vast opportunities presented by digital platforms.

Stay tuned to Brandsynario for the latest news and updates.

Umar Gul Apologizes to Shadab Khan Over World Cup Injury Comments

By
Web Desk
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umar-gul-apologizes-to-shadab-khan

Umar Gul has extended a heartfelt apology to all-rounder Shadab Khan for his previous remarks, where he questioned the legitimacy of Shadab’s injury during ICC World Cup 2023 match against South Africa.

During the match, Shadab Khan suffered a blow to the head while fielding, leading to concerns about his condition.

Despite briefly leaving the field for a medical evaluation, Shadab later returned to play. However, due to the severity of his concussion, he was eventually substituted out of the game.

Gul’s scepticism about Shadab’s injury stirred controversy when he expressed doubts about the nature of the injury during a discussion on a local sports channel.

umar-gul-apologizes-to-shadab-khan

His remarks suggested suspicion regarding the timing and severity of Shadab’s injury, especially during a critical match.

However, Gul has since reconsidered his stance after gaining insight into Shadab’s medical situation and the risks associated with repeated concussions.

In an interview with a local cricket website, Umar Gul revealed that he reached out to Shadab Khan to offer his apologies.

“After the PSL, I approached him immediately because the real story was that he had suffered from concussion twice in a year, and the third time it occurred during the World Cup,” Gul said.

umar-gul-apologizes-to-shadab-khan

Gul expressed regret for any hurt caused to Shadab, emphasizing that his intention was never to harm the allrounder personally.

“I said, ‘Shadab, it was never my intention to hurt you, and obviously being a Pakistani, I felt at that time that the team needed you.’

“So, for the team’s requirement, I said this, otherwise Shadab is a great guy and we have good relations, our families have good relations too, but obviously I felt by the statement I had given, and I apologized to Shadab for it,” he added.

Gul emphasized that Shadab’s health and well-being were paramount, and he apologized for any misunderstanding or distress caused by his previous statements.

Stay tuned to Brandsynario for the latest news and updates.

New Zealand’s Main Players Missing From Squad for Pakistan Tour

By
Huzaifa Gaba
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new-zealand-main-players-missing-pakistan-tour-squad

New Zealand Cricket (NZC) has unveiled a depleted squad, led by allrounder Michael Bracewell, for the upcoming tour of Pakistan. The tour will feature a five-match T20I series set to commence later this month.

The New Zealand squad will notably miss several key players due to their commitments in the ongoing Indian Premier League (IPL).

Notable Omissions

Stars like Trent Boult, Devon Conway, Lockie Ferguson, Matt Henry, Daryl Mitchell, Glenn Phillips, Rachin Ravindra, Mitchell Santner, and Kane Williamson will be absent from the series.

Additionally, Colin Munro and Tim Southee will be unavailable for selection, while Will Young’s contract with Nottinghamshire County Cricket Club and Tom Latham’s pending fatherhood duties have ruled them out as well.

new-zealand-main-players-missing-pakistan-tour-squad
Source: Cricinfo

Introducing New Faces

In light of these absences, the NZC has introduced new faces to the squad. Uncapped batter Tim Robinson and fast bowler Will O’Rourke have earned their maiden call-ups, injecting fresh talent into the team.

Robinson’s selection comes on the back of an impressive Super Smash campaign, where he emerged as the second-highest run-scorer despite missing several games due to injury. Notably, his stellar knock of 139 runs against the Otago Volts showcased his batting prowess.

Meanwhile, O’Rourke’s inclusion is a testament to his consistent performances across multiple formats. His exceptional debut in Test cricket, where he recorded remarkable match figures against South Africa, has solidified his place in the squad.

Bracewell, who will captain the side for the first time, has made a remarkable return to cricket after being sidelined since last year due to injury.

new-zealand-main-players-missing-pakistan-tour-squad
Source: Cricinfo

He last played for New Zealand in March last year before suffering a ruptured right Achilles injury during the T20 Blast in June and then a broken finger. He made his comeback during the Plunket Shield and claimed career-best bowling figures of 8 for 41.

The Kiwi squad is scheduled to depart for Pakistan on April 12th, with the first match of the series slated to take place in Rawalpindi on April 18th.

New Zealand T20I squad for Pakistan tour

Michael Bracewell (c), Finn Allen, Mark Chapman, Josh Clarkson, Jacob Duffy, Dean Foxcroft, Ben Lister, Cole McConchie, Adam Milne, Jimmy Neesham, Will O’Rourke, Tim Robinson, Ben Sears, Tim Seifert (WK), Ish Sodhi

Stay tuned to Brandsynario for the latest news and updates.

How To Watch A Solar Eclipse Safely Using Your Smartphone

By
Zayaan Khan
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Viewing Solar Eclipse
Image Source: Google

The amazing spectacle of a solar eclipse—a rare occurrence in which the moon obscures the sun and casts a shadow over Earth—is brought about by the dance of celestial entities. Because of Pakistan’s geographic location, stargazers rarely get to enjoy this sight of beauty. Even though it’s a rare phenomenon to spot in Pakistan, here is the best way to observe a solar eclipse safely without damaging your eyes, if you ever get a chance.

What Is A Solar Eclipse?

Solar Eclipse Types
Image Source: NASA

When the moon moves in front of Earth and the sun, it causes a temporary veil to cover the sun’s face, known as a solar eclipse. The fact that this phenomenon is uncommon in Pakistan adds to its attraction and makes astronomy aficionados eagerly await it every chance they get. Its truly a sight to behold in all its glory, but even the infamous story of Icarus, sets an example on how dangerous the sun can really be.

One crucial aspect unites scientific guidance with our traditional way of thinking: avoid looking directly at the sun at any time of the eclipse. We have grown up hearing stories from our elders on how dangerous the sight can really be if not viewed safely. Studies have shown, the strong sun radiation can cause lasting eye damage to anyone directly viewing the spectacle. I, for one have seen it’s affects first-hand through my grand-mother who had merely glimpsed the reflection of an eclipse in her prime and had her vision permanently damaged as a result.

How Can You Capture/ View Such A Spectacle?

In the digital age, one might believe smartphones  as a convenient medium for eclipse viewing. They offer a digitized image of the eclipse, eliminating the risk of direct eye damage. However, without proper precautions, the intense solar rays can harm the phone’s camera even if it doesn’t damage your eyes.

Filter on Camera
Image Source: Google

But not to fret, for those wishing to immortalize the moment, photographing the eclipse with a smartphone is possible. Yet, the device’s limited resolution compared to the human eye necessitates additional tools, such as lenses equipped with solar filters, to safeguard the camera and enhance image detail.

If we were to simply point it towards the rare occurrence, one might not only risk damaging the lens, but the detail would be so minute, it would be difficult to view it clearly. Similar eye protection is required for cameras during eclipses, just as ISO 12312-2 certified eclipse glasses shield the eyes. It is essential to use a sun filter to shield the phone’s camera sensor from harm.

Other Methods And Tips!

Finding the best spot is essential to catching the magnificence of the eclipse. Selecting the ideal location not only guarantees security but also improves the quality of the shot. Aside from smartphones, there are other safe methods to observe a solar eclipse in Pakistan, including pinhole projectors and live streams from reputable sources.

Clear View of Eclipse
Image Source: ltu.edu

Pakistan will witness the closest eclipse in September, gracing the skies with a partial lunar eclipse, and there’s a chance to experience a total solar eclipse in the subsequent month of October. Let’s be ready to see this natural wonder with care and amazement as the next solar eclipse approaches in 2024, using both conventional viewing techniques and contemporary technology to take in the celestial phenomena.

Stay tuned for more tips like these; this is your soon-to-be favorite friendly neighborhood reporter, Zayaan, Signing Off!

Galaxy Z Fold 6 Might NOT Be Coming To A Store Near You

By
Zayaan Khan
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Z Folds In Line
Image Source: Google

Samsung has always been at the forefront of the rapidly changing technological industry, particularly in the market for foldable smartphones. Samsung’s Galaxy Fold and Z Flip series have not only redefined the smartphone market, but also brought about a radical shift in thinking. But recently, leaks have come to surface regarding their latest foldable smartphone.

Revolutionizing Smartphones With Foldables

Samsung first ventured into foldable technology with the Galaxy Fold, a gadget that surmounted early difficulties and ushered in a new era of smartphone technology. With every new release, Samsung’s lead in this specialized but expanding market has been cemented by advancements in design, robustness, and user experience.

Z Flip & Fold Closeup
Image Source: Digitaltrends

Our expectations have been completely changed by the Galaxy Fold and Z Flip series, which provide multipurpose smartphones that meet the needs of mobility and productivity. These foldables have challenged the status quo, offering larger screens and multitasking capabilities previously unimaginable in a pocket-sized form factor.

As we look towards 2024, anticipation is building for the next generation of foldable devices. Rumors suggest we might see a Z Fold Ultra and a Fan Edition (FE) variant, catering to both ends of the market spectrum.

Latest Developments On Z Fold 6

The SM-F958 model number of the Samsung Galaxy Z Fold 6 Ultra appears to be in development, according to recent leaks. This nomenclature adheres to Samsung’s convention, in which an “8” designates a “Ultra” model, such as the SM-S928 found on the S24 Ultra.

Z Fold Opened
Image Source: Google

This leak suggests we could be witnessing the birth of an Ultra variant of the Fold phone, a device that could push the boundaries of foldable technology even further! But that’s not the most intriguing part of the recent reports.

Interestingly, the model spotted, the SM-F958N, indicates a device intended for the South Korean market. So far, there’s no evidence of development for other regions, sparking speculation about its limited availability. While the current information points towards a South Korean exclusive, it’s also possible that the details we have are incomplete or that Samsung has yet to reveal its full international plans for the US and European market.

Current Stance And Future

The recent launch of the S24 Ultra and the Galaxy AI has left tech enthusiasts in awe. The S24 Ultra’s impressive specs and the Galaxy AI’s innovative features have raised the bar for what consumers expect from their devices. As we await official confirmation, the Galaxy Z Fold 6 Ultra remains a symbol of technological progress, a beacon of what’s to come in the dynamic landscape of mobile devices.

Stay tuned for more tech leaks like this; this is your soon-to-be favorite friendly neighborhood techie, Zayaan, Signing Off!

Will Shaheen Afridi’s Performance Decline After Losing Captaincy?

By
Web Desk
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who-is-the-target-of-shaheen-afridi-instagram-warning

Former Pakistani fast bowler Umar Gul has come forward to express his support for Shaheen Afridi following the latter’s removal from the captaincy ahead of the upcoming T20I series against New Zealand.

Babar Azam, who relinquished the captaincy across all formats after Pakistan’s disappointing outing in the ODI World Cup 2023, has been reinstated as the captain of the white-ball team.

Umar Gul, while talking to a local news outlet, shed light on the potential impact of such decisions on Shaheen Afridi’s performance.

Acknowledging Afridi’s resilient mindset, Gul expressed confidence that the young cricketer would respond positively to the situation.

“Being a professional, his performance shouldn’t be affected by this decision, and I still believe Shaheen will take this positively; he is never negative, and obviously, it’s the board’s decision that should be accepted,” Gul remarked.

shaheen-afridi

“Everyone wants to perform for the team, whether as a captain or as a player, so I don’t think Shaheen will take this too seriously,” he added.

Gul also advised Shaheen Afridi to concentrate on his own performance. “Shaheen is Pakistan’s premier bowler; he should concentrate on his performance, and he will have more time for that now.

He continued, emphasizing the multifaceted challenges of captaincy, which extend beyond on-field strategic planning.

“Captaincy comes with its own set of challenges; there’s immense pressure, responsibilities towards players, media interactions, and numerous decisions both on and off the field.

“Therefore, I am optimistic that Shaheen will approach this setback with resilience. He should focus on delivering stellar performances, just as he has done for Pakistan in the past,” Gul concluded.

Stay tuned to Brandsynario for the latest news and updates.

Bank Makramah Chairman Of The Board of Directors Apprises Shareholders Of BML’s Vision To Excel In Islamic Banking

By
Web Desk
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The Bank extends its deepest gratitude to the Sponsor for his unwavering support and vision for BML and Pakistan’s banking sector.

ISLAMABAD, April 2, 2024: Bank Makramah Limited (BML) held its 18th Annual General Meeting (AGM) of the shareholders, headed by Mr. Abdulla Nasser Abdulla Hussain Lootah, Chairman of the Board of Directors of BML.

Addressing the shareholders and the bank’s senior management, Mr. Abdulla said, “As we gather for our AGM, I am excited to share BML’s vision towards contributing to the future of Islamic banking. With a global outlook, we’re pioneering a futuristic approach, ensuring convenience to customers through the digitisation of processes. At Bank Makramah we pride ourselves in embracing modernity and introducing tailor-made technological solutions to transform our banking services. Together, we’re shaping a new era of banking that is both innovative and inclusive. Thank you for your continued trust and support as we embark on this journey towards excellence.”

Nawal Saeed Gets Asked Whether She Received Messages From Shoaib Malik

By
Mahnoor Rashid
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Nawal Saeed

Nawal Saeed, a beautiful and talented actress from Pakistan, gained prominence in 2017 with a brief appearance in “Yakeen Ka Safar.” Since then, she has starred in several successful Pakistani TV dramas, showcasing her skills in lead and supporting roles. Her notable performances include “Bezaban,” “Faryaad,” “Sitam,” “Dil E Weeran,” “Daagh E Dil,” and “Maah E Tamam.” Currently, she is captivating audiences with her captivating character in Ary Digital’s popular drama series, “Jaan E Jahan.”

Recently, Nawal Saeed made an appearance on Green Entertainment’s Ramadan show, hosted by Aijaz Aslam and Nadia Khan. During the show, she shared about receiving direct messages from cricketers and was questioned specifically about messages from Shoaib Malik.

Everything Nawal Saeed stated

“Sometimes, people assume there’s a motive behind statements, but I shared this because I genuinely received messages from several cricketers on Instagram. Why should cricketers have to be single to send messages? Although I won’t disclose names, I did receive messages. I believe sports figures, like cricketers, hold a dignified position and should refrain from sending such messages.”

When pressed by the hosts to reveal names, Nawal chose to remain silent. Nadia Khan persisted, asking if Shoaib Malik was among them, to which Nawal responded, “I forgot the name.”

Stay tuned to Brandsynario for more news and updates.

Underrated Pakistani Celebrities Who Deserve To Shine

By
Mahnoor Rashid
-

In an industry full of talented and incredible actors, we can assume how difficult it must be to make a name for yourself. However, no one can say that Pakistan does not have plenty of opportunities. With endless Pakistani Urdu dramas with more than 5 seasons each and movies that take over the cinemas like a storm, Lollywood is ever-evolving.

Hundreds have managed to make it to the top. However, some are still struggling despite having the necessary set of talent and skills required to be successful. Out of them, here are a few we in particular have loved along their journey in the acting industry.

1. Faizan Sheikh

Faizan Sheikh is a Pakistani actor who appears in television series and films. So far, he’s popular for appearances in numerous contrasting acting roles. His portfolio is diverse and full of all sorts of roles such as comical, romantic, antagonist, and supporting roles. Some of his prominent work includes Heer Maan Ja (2019), Parchi (2018), and Maalik (2016).

2. Paras Masroor

Paras Masroor is an incredible Pakistani theatre and television actor. To keep the list of his talents going… he’s also a screenwriter! He has played the role of Torah Khan in Momina Duraid’s Sang-e-Mar Mar for which he received the Hum Award for Best Supporting Actor. Furthermore, he has appeared in the films Na Maloom Afrad and Mah e Mir. It seems like Paras is on the right path to success and only needs to continue his hard work and dedication.

3. Hajra Yamin

Hajra Yamin is a beautiful Pakistani actress who has so far appeared in Urdu television serials. She made her film debut with a supporting role in Maan Jao Na. After that, she secured the role of a leading lady in Pinky Memsaab. The phenomenal role led her to a nomination for Best Actress at the Lux Style Awards.

4. Adnan Siddiqui

A fashion icon, Adnan Siddiqui is perhaps one of the most underrated talents of Pakistan. This PTV star started his career back in 1994, with a stellar drama called Aroosa. Despite working on international projects with stars like Angelina Jolie, Adnan’s name never seems to appear next to the big ones.

5. Sarmad Sultan Khoosat

He’s not just a multi-talented Pakistani television and film actor. He’s also a director and writer whose work is nothing less than a masterpiece. Beyond that, he also has a long list of awards he has won throughout his career. Yet, surprisingly not many know his name and we find that quite disappointing.

Stay tuned to Brandsyanrio for more news and updates.

Which iPhones Won’t Get iOS 18? Check It Out Here

By
Usman Kashmirwala
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Source: Tech Radar

The tech titan, Apple,  is gearing up to drop its latest bombshell – iOS 18. But before you get too carried away with excitement, here’s the catch: not everyone gets a golden ticket to the iOS 18 party.

Reports are swirling that Apple’s forthcoming iOS 18, set to make its grand debut in June, will play favorites with its iPhone models. Sadly, if you’re still holding onto your trusty iPhone SE or rocking an 8 Plus or earlier model, you might be left out in the cold.

Behind the Decision

Why the snub? Well, it all boils down to hardware limitations. Older iPhones, packing slower processors and limited RAM, simply can’t keep up with the technological leaps and bounds that iOS 18 promises to deliver.

iPhone 8 and 8 Plus review: The curious case of the time-traveling phone | Ars Technica
Source: Arts Technica

Apple’s decision isn’t just about leaving older models in the dust – it’s a testament to their unwavering commitment to pushing the boundaries of technology. With iOS 18 rumored to bring AI-driven features that’ll blow your mind, Apple is once again raising the bar for innovation in the mobile world.

For those of us still clinging to our trusty iPhone X or iPhone 7, the arrival of iOS 18 marks the end of an era. But fear not – with each passing upgrade, Apple is paving the way for a future filled with enhanced performance and unparalleled efficiency.

Breaking Tradition

Apple’s decision to retain support for the seven and eight series this time around is a strategic departure from the norm. While it’s customary for Apple to drop support for older models with each iOS release, this move signifies a shift in their approach.

iOS 17 Is Out Now. Here Are the Best New Features. | Wirecutter
Source: The New York Times

So, if you’re eagerly awaiting the arrival of iOS 18, make sure your iPhone is up to date. And if you find yourself on the wrong side of the upgrade divide, maybe it’s time to consider joining the ranks of the latest iPhone lineup. After all, with Apple, the future is always just around the corner.

Stay tuned to Brandsynario for more.

OPPO Reno11 5G Now Available Nationwide: Redefining Mobile Photography With The Portrait Expert

By
Web Desk
-

Lahore – April 2nd, 2024: OPPO, the world’s leading smartphone brand, proudly announces the nationwide availability of its latest masterpiece, the OPPO Reno11 5G. Priced at PKR 129,999, the Reno11 exemplifies OPPO’s commitment to seamlessly blending refined design with cutting-edge technology, spotlighting its Ultra-Clear Portrait Camera System and sleek, ergonomic design.

A Marvel of Design and Photography Excellence

The OPPO Reno11 5G emerges as the pinnacle of aesthetic appeal and functional excellence. Featuring a 50MP Ultra-Clear Main Camera with Optical Image Stabilization (OIS), the device redefines mobile photography standards. Offered in two mesmerizing colors, Wave Green and Rock Grey, inspired by the serene elements of nature.

Elevated Design for the Modern User

With its 3D Curved Design, measuring a mere 7.99mm in thickness and weighing 182g, the Reno11 stands out. The slim profile, combined with the Shimmering Silk Design and OPPO Glow technique, ensures the Reno11 is visually captivating and comfortable to hold. The innovative design process results in a luxurious yet durable tactile experience. 

A Visual and Auditory Feast

Boasting a 120Hz 3D curved screen, the Reno11 promises an immersive viewing experience on its expansive 6.7” display. The device’s 10-bit AMOLED screen, HDR10+ certification, and dual stereo speakers produce vivid visuals and crystal-clear audio, setting a new benchmark for mobile entertainment.

 Redefining Mobile Photography with The Portrait Expert

At the heart of the Reno11’s appeal is its Ultra-Clear Portrait Camera System. With a 32MP telephoto camera, a 50MP Ultra-Clear Main Camera, and an ultra-wide 8MP camera, the Reno11 captures every moment with stunning clarity. The Portrait Expert Engine ensures every portrait is a masterpiece, empowering users with Pro Power in Portrait.

Introducing the “OPPO Imagine IF” Photography Competition

OPPO is thrilled to bring its globally renowned photography competition, OPPO Imagine IF, to the local market. This presents a phenomenal opportunity for OPPO users to showcase their creativity and talent. With the theme “Faces & Festivities” for April, participants have the chance to win the OPPO Reno11 Series 5G and other fantastic prizes by simply capturing aesthetic photos with their OPPO smartphone and sharing them on Facebook and Instagram using the hashtag #OPPOimagineIF and tagging @oppopakistan on Instagram and @OPPO on Facebook. Moreover, winners stand a chance to have their work recognized on a global scale, with the prestigious OPPO Imagine IF Photography Awards 2024 offering an incredible $24,000 annual master prize and the opportunity to exhibit their work at a prestigious art gallery in Paris. Don’t miss out on this extraordinary opportunity to shine!

TCL Experience Lounge: Where Entertainment Meets Innovation In Pakistan

By
Web Desk
-

Lahore, April 2, 2024: TCL, Pakistan’s no. 1 LED TV brand, announces the launch of its first-ever Experience Lounge in Pakistan. This launch demonstrates TCL’s dedication to introducing cutting-edge technology and immersive entertainment experiences to Pakistani consumers. TCL’s Experience Lounge marks a significant milestone in the company’s journey in Pakistan.

The TCL Experience Lounge offers an entertainment destination where visitors can take part in top-quality visual experiences. With state-of-the-art audiovisual technology and TCL screens, the Cinema Experience gives the guests a full cinematic experience, while the Gaming Zone, equipped with the latest gaming technology and TCL LED screens, provides an immersive gameplay environment. Complementing these experiences is the emphasis on Quality Sound, ensuring that every auditory detail is faithfully reproduced, enhancing the overall entertainment journey for consumers.

“Our commitment to innovation and customer satisfaction drives us to create groundbreaking initiatives like the TCL Experience Lounge,” stated Sunny Yang, General Manager of TCL Middle East and Africa. “This immersive destination encapsulates TCL’s vision to provide unparalleled entertainment experiences to consumers in Pakistan.”

Positioned as the best LED TV brand in Pakistan, TCL’s Experience Lounge offers a unique and exclusive environment. Visitors can indulge in an array of entertainment options, from experiencing breathtaking visuals on top-quality displays, all powered by TCL LED screens.

Majid Khan Niazi, Director of Marketing TCL Middle East and Africa, commented, “The launch of the TCL Experience Lounge represents a significant step forward in our mission to elevate the entertainment landscape in Pakistan. Our amazing interior design, usage of cutting edge technology and adherence to international standards ensure that visitors enjoy a world-class experience.”

Strategically located for easy access at 24XX DHA Phase 3 Lahore, the TCL Experience Lounge promises to be a beacon for entertainment and technology enthusiasts across the country. TCL has a global presence in more than 160 countries and is one of the leading manufacturers of LED TV globally. With its global brand recognition and reputation for innovative technology, TCL continues to set new standards for excellence in Pakistan’s entertainment industry.

Take Charge With Infinix NOTE 40 Series Fore Fronting A 20W Wireless Magcharge Revolution, Now Available To Pre-Order Starting At Rs 54,999

By
Web Desk
-
Infinix NOTE 40 Series

Pakistan, April 1st, 2024: Infinix NOTE 40 series, featuring the first of its kind 20W Wireless MagCharge technology; is now available to pre-order online at a starting price of Rs 54,999 along with exclusive pre-order gifts. The 20 Wireless MagCharge technology enables an efficient and seamless charging experience thereby eliminating the need the need for cumbersome cables and adapters. Infinix NOTE 40 Pro is accompanied by 70W All-Round FastCharge 2.0 whereas NOTE 40 features a 45W All-Round FastCharge  2.0 venturing for lightning-fast charging speeds. Pre-orders for Infinix NOTE 40 series are now taking place on Xpark at a starting price of Rs 54,999, that too with exclusive pre-order gifts.

Infinix NOTE 40 series is carefully crafted to resolve all sorts of smartphone charging pain points be slow charging, low battery anxiety and the never ending need to find a power socket. The 20W Wireless MagCharge eliminates the need for physical connectors, making the charging process incredibly convenient where Users can simply snap it either with Infinix NOTE 40 Pro or NOTE 40 and get along with their day. On the other hand, both 70W and 45W 70W All-Round FastCharge 2.0 enables unparalleled convenience, allowing users to quickly recharge their devices in no time or while on the go. In addition to this, the advanced All-Round FastCharge 2.0   of Infinix NOTE 40 series enables multiple other charging modes such as 20W wireless charging, bypass charging, AI Smart Charging etc.

Simon Feng, CEO of Infinix Pakistan, remarked, ‘’Low battery anxiety is commonly faced by every other smartphone user today. It’s been haunting specially for the younger generation as it hurdles their productivity. Wireless MagCharge and All-Round Fast Charge 2.0 embedded in new NOTE 40 series, users can break free from the constraints of traditional charging methods and embrace a new era of convenience and efficiency.”

For users seeking to keep all their data within their smartphones, extended RAM feature comes in play offering improved system stability, reducing the risk of app crashes and system freezes. Infinix NOTE 40 pro features a 24GB extended RAM out of which 12 GB is available for expansion whereas Infinix NOTE 40 features a 16GB extended Ram out of which 8GB is available for expansion.

Atr first glance, the device instantly grabs attention with its bezel-less display design enclosed within while Corning® Gorilla® Glass, not only offering a visually stunning experience but also providing enhanced usability with its responsive 120Hz AMOLED screen and convenient in-display fingerprint technology.. Featuring a robust 108MP OIS Super-Zoom camera, driven by the Helio G99 Ultimate chipset, and boasting up to 24GB of expanded RAM, this device guarantees unmatched performance, effortlessly handling the most challenging tasks. Moreover, Both models of the NOTE 40 Series boast an Active Halo Design with first-in-segment AI lighting, further enhancing the overall user experience.

The Infinix NOTE 40 series is available for pre-order from 1st April 2024 at a competitive price starting from PKR 54,999. Early birds will also get an exclusive pre-order gift so it’s better to not miss out on this opportunity to get hands on Infinix NOTE 40 series!

IBA Karachi Students Walk Out of Coca-Cola Recruitment Session

By
Usman Kashmirwala
-
Source: Business Insider

Students at IBA Karachi, one of Pakistan’s top business school, turned heads last week with a dramatic protest. During a recruitment drive by Coca-Cola, over 90% of students staged a walkout, sending a clear message about their convictions. This wasn’t your typical “free pizza, meet the company” event. The students had a specific reason for their exit: Coca-Cola’s perceived ties to the conflict in Gaza.

A Walkout for Palestine

The protest wasn’t a spur-of-the-moment decision. Students had already approached the IBA administration, urging them to cancel the recruitment drive altogether. When that didn’t work, they took a stand during the event itself. A video of the walkout, showing students holding signs and exiting the venue, has gone viral on social media.

Viral Video: IBA Karachi Students Boycott Coca-Cola Recruitment Drive In Solidarity With Gaza (WATCH) | MENAFN.COM
Source: Merafin

This isn’t just about a single company. Analysts see it as a broader trend – a growing focus on corporate responsibility among young people. They’re questioning the ethics of who they work for and the impact those companies have on the world.

Support or Condemnation?

The protest has sparked debates online and off. Some, like Sushant Sareen, a senior fellow at ORF, expressed concern, questioning the students’ motivations. But others see it as a positive sign, a willingness to take a stand for what they believe in.

This incident comes at a challenging time for Pakistan. The country is battling economic woes, including hyperinflation and soaring food prices. The cost of everyday essentials like onions has doubled, putting a strain on household budgets.

With these economic struggles as a backdrop, the students’ actions take on even greater significance. They’re not just concerned about global issues – they’re aware of the impact those issues have on their own lives. The IBA Karachi protest shows that this generation of Pakistani youth is engaged, informed, and willing to fight for what they believe in, both at home and abroad.

Stay tuned to Brandsynario for more.

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