Sadaf Kanwal Reveals Her Family Didn't Talk To Her For Years
Pakistani model and actress Sadaf Kanwal opened up about her tumultuous journey in the fashion industry, revealing the shocking reaction of her family when she first started her career.
In a recent interview, Sadaf Kanwal shared a poignant story of family estrangement and ultimate acceptance when asked about her parents’ response to her decision to join the fashion industry. “My father and brother didn’t talk to me for two years when they found out I was pursuing modelling,” she revealed, her voice laced with mixed emotions.
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However, not everyone in her family shared the same disapproval. Her mother, a constant source of support, encouraged Sadaf to follow her passion, despite the familial backlash. “My mom told me, ‘If this is what you want to do, then do it,'” Sadaf recalled, her eyes lighting up with gratitude.
The road to acceptance was not easy, though. Sadaf faced intense opposition from her father and brother, who struggled to accept her career choice. “There were problems, of course,” she acknowledged, “but ultimately, they understood that this was my passion, and they learned to accept it.”
Today, Sadaf Kanwal is one of the most sought-after models in the Pakistani fashion industry, known for her striking features and captivating on-screen presence. Her journey serves as a testament to the power of perseverance and the importance of following one’s dreams, no matter the obstacles.
In the end, Sadaf’s family came to realize that her passion for modelling was genuine, and their love and support for her outweighed any initial reservations. As Sadaf’s star continues to rise, she remains grateful for the unwavering support of her mother and the eventual acceptance of her father and brother.
Stay tuned to Brandsynario for more news and updates.
TikTok, the short-form video platform that took the world by storm, isn’t just a trend—it’s a powerful marketing tool. With its massive user base and engaging content, TikTok offers Pakistani businesses a unique opportunity to connect with their audience, drive sales, and boost conversions.
TikTok has become a global sensation, captivating millions of users across different age groups. From dance challenges to lip-sync videos, TikTok’s content diversity keeps users coming back for more. Its addictive nature and algorithm-driven discovery mechanism make it a prime platform for businesses to showcase their brand!
Why Should We Give It Any Importance?
You must be wondering why should Pakistani businesses pay attention to TikTok? Well here’s why:
Untapped Market: While other social media platforms are saturated, TikTok in Pakistan is still relatively untapped. This means less competition and more visibility for your brand.
Youthful Audience: Pakistan’s population is predominantly young, and TikTok aligns perfectly with their preferences. Whether you’re selling fashion, food, or tech gadgets, there’s an audience waiting to engage with your content.
Authenticity Wins: TikTok thrives on authenticity. Unlike polished Instagram posts, TikTok encourages realness. Showcasing your brand’s personality and behind-the-scenes moments resonates well with the Pakistani audience.
Now that you have an idea about what TikTok really is and why we should give it importance. Today in this guide, we’ll explore how Pakistani businesses can leverage TikTok to boost their online presence, attract new customers, and drive business growth. So without any further delay, let’s get started!
Image Source: CNET
User Demographics In Pakistan And Cultural Impact
TikTok has seen a meteoric rise in popularity across the globe, and Pakistan is no exception. With an estimated 25.2 million users in the country, TikTok has become a significant social platform for expressing and marketing yourself digitally. The user base consists predominantly of the young, reflecting the country’s demographic profile, where the median age is 23 years old only!
Image Source: Dawn
The influence of TikTok on Pakistani culture cannot be overstated. It now serves as a blank canvas for amusement, creativity, and self-expression. The diverse cultural tapestry of Pakistan is reflected in the wide range of content interests of its TikTok audience. Content that speaks to users’ everyday experiences, humor, and cultural conventions is what draws them in, in the first place.
Because the platform weighs more towards visual material rather than the traditional literary side, it has proven successful among both; working class and those living in rural areas. This as a result, has made it possible for a larger group of people to engage in digital content creation and storytelling.
In a recent interview with Faiza Zafar, TikTok’s Partnership Manager for Global Business Solutions in Pakistan and Bangladesh, she got into details of how TikTok for Business is disrupting Pakistan’s marketing landscape. Faiza also highlighted the growing trends and user behaviors on TikTok in Pakistan, underscoring the importance of staying current to create relevant and engaging content.
Asking her how can Pakistani SMEs effectively use TikTok’s advertising tools to reach their target market, Faiza stated, “The first thing that a brand needs to do is to reimagine itself as a content creator and create its own TikTok account. Brands can integrate and set trends on the platform independently, using a wide range of trending music tracks, effects, and even memes.”
Setting Up Your Very Own TikTok Business Account!
Creating a TikTok Business account is crucial for unlocking the full potential of the platform for your very own brand! Just follow our step-by-step guide to help you get set up:
Image Source: TikTok
Download the TikTok App:
– If you haven’t already, download the TikTok app from your app store (available on both iOS and Android)
Sign Up:
– Open the app and click on “Sign Up”
– Choose your preferred method: phone number or email
– Create a unique yet catchy username that reflects your brand
Switch to a Pro Account:
– Once you’re signed in, go to your profile settings
– Click on “Manage Account”
– Select “Switch to Pro Account” ( This step unlocks analytics and other business features.)
– Choose the category that best describes your business
Profile Optimization:
– Use your logo or a high-quality image related to your brand
– Write a compelling bio that highlights what you actually do
– Include relevant hashtags related to your niche or industry to improve discovery
Link Your Website:
– Add a clickable link to your website/ landing page in your bio for driving traffic
Content Strategy:
– Plan your content strategy where you decide what type of video you’ll make
– Consider local trends and cultural references to resonate with the Pakistani audience
Tips For Optimizing Your TikTok for Business
Remember, your TikTok profile is your digital storefront. Make it inviting, informative, and aligned with your brand identity. Now let’s delve into content creation strategies and practical tips for driving business growth on TikTok:
Image Source: socialchamp
Authenticity Matters:
– Be authentic and genuine in your content as many users appreciate transparency
– Showcase your brand’s personality and values for the audience
Consistent Posting:
– Regularly upload content to stay relevant
– Aim for at least a few videos per week to get things moving
Engage with Your Audience:
– Respond to comments and messages promptly and in a kind manner
– Collaborate with other creators to expand your reach and views
Use TikTok’s Creative Tools:
– Explore filters, effects, and music to enhance your videos
– Experiment with different formats to keep your content fresh
Strategies For Content Creation
Content that appeals to the local market is essential in the ever-changing world of TikTok. Pakistan’s user base on the site is youthful and vibrant, reflecting the demographics of the nation.
To succeed with your business on TikTok, your content must strike a chord with the Pakistani audience. Here are some strategies to create engaging videos:
Local Trends And Challenges: TikTok thrives on trends, and staying up-to-date with local challenges and hashtags is essential. Monitor what’s trending within Pakistan—whether it’s a dance move, a lip-sync challenge, or a creative concept. Participate in these challenges to showcase your brand’s versatility and connect with the audience.
Showcase Pakistani Culture: TikTok is a great way to highlight Pakistani culture. Make use of your material to commemorate customs, and cultural occasions. Make films that encapsulate the spirit of these events, whether it’s Eid, or a local event. You can utilize well-known Pakistani songs or remixes as background music to create a sense of comfort and connection with the audience.
Humorous And Relatable: Pakistanis love to laugh, and humor is a global language. Make light-hearted material, and humorous skits that make people smile. Make use of references that locals would understand. Humor can provide a charming touch to your business, whether it’s through a creative twist or a fun perspective.
P.S. Don’t know what to post? Check over TikTok Pakistan’s official page to see what works and is resonating with the people.
Image Source: brightcanary
Other Under-Rated Strategies To Adopt
There’s no ONE-way strategy to follow in-order to win at TikTok. You need to try a plethora of techniques to find the one that resonates with you the most. Here are a couple of more ways to get better reach:
Behind-The-Scenes: Going behind the scenes is a great approach to demonstrate authenticity. Give visitors a look into your everyday life, introduce your people, and provide a few shots of your workplace. Bring attention to the human aspect of yourself and company which helps you establish a stronger bond with your audience. People value transparency, so don’t be afraid to showcase the genuine side too.
Hashtag Challenges: These challenges are a great way to kick-start your journey on TikTok. But you can take it to the next level by creating your very own hashtag challenge. You can always encourage users to participate and share their versions of the challenge too!
Duet And Stiches Feature: Utilizing TikTok’s features like duets and stitches can further enhance a brand’s content strategy. These features allow for collaboration and narrative-building, which are essential for engaging with the audience.
Driving Sales And Generating Leads For Your Business
The call-to-action is what draws in leads; your content is the hook that draws them in. CTAs can be used to compel visitors to perform particular activities; such as downloading a content or clicking a link. Produce content that encourages connection with your brand from TikTok’s audience, and concentrate your efforts on community building through involvement with your products or services.
Image Source: TikTok
TikTok advertisements are an effective means of generating leads. They let you connect with specialized markets that you would not have found otherwise. You can always purchase TikTok Lead Generation Ads to establish branded challenges, then monitor your progress to improve your approach.
Through the use of these methods and approaches, you may convert TikTok’s entertainment value into real commercial results! Since the platform’s algorithm rewards interaction, producing worthwhile and enjoyable content will help you amass a sizable following and obtain the crucial visibility required to expand your company.
What Does TikTok Offer That Other’s Don’t?
TikTok has carved out a niche for itself in the crowded social media landscape with a suite of unique features that differentiate it from other platforms. Here are a couple of reasons why it is so different:
TikTok’s tailored experience is centered around its For You Page algorithm. This clever application creates a highly customized feed that changes with users’ viewing behavior by providing information based on their interactions and preferences. This guarantees that even new producers have the opportunity to be viewed by a big audience if their material resonates with them, in contrast to other platforms where content discovery is frequently linear or reliant on a fixed network of friends.
With it’s wide range of creative tools—which include effects, filters, and a huge music track library—users can easily produce films that appear professional. Through its challenges and trends, the platform promotes involvement and innovation, building a thriving community of content makers.
Image Source: Statista
TikTok offers something different in terms of advertising. Due to the high value of its ad spaces, they are less likely to be overlooked in a sea of other advertisements. Because of TikTok’s user-friendly self-service advertising platform, companies can easily construct compelling advertising campaigns.
It’s advertising features are especially useful for addressing younger groups, such as Gen Z and millennials, as compared to other platforms. TikTok’s content structure, tone, and user demographics offer a novel and captivating option for digital marketing, whereas Facebook and Instagram serve a wider audience.
Specially in Pakistan, TikTok is investing heavily in various industries such as their recent partnership with Coke studio giving us a glimpse that they see Pakistan’s audience as a huge potential, something which Pakistani business should also pay close attention to when creating their marketing strategies.
Conclusion
In summary, TikTok is a cultural phenomenon that businesses in Pakistan cannot afford to ignore; it’s more than simply another social media platform. It provides a direct link to a viewers’ hearts and thoughts. It can be an invaluable asset to any digital marketing campaign. Adopting TikTok for your business will be essential for companies hoping to remain ahead of the curve and achieve sustained development as the digital landscape continues to change.
Companies in Pakistan have to take advantage of this chance to establish a unique and genuine connection with their audience. Through the integration of TikTok into their digital strategy, companies may unlock a plethora of opportunities and propel their enterprises to unprecedented heights!
Stay tuned for more perfectly crafted guides. This has been your friendly neighborhood tech enthusiast Zayaan, Signing off!
After Eid, it makes all the sense in the world for you to want to take a break from meat. Certainly, even the meat lovers would agree. Whether that’s the case, or you’re just aiming to have a more plant-based diet, thankfully Pakistan cuisine has it all. These are some simple and easy-to-make Pakistani recipes:
1. Meat-free Aloo Gobi (Potato and Cauliflower Curry)
Ingredients:
Potatoes
Cauliflower
Tomatoes
Onions
Garlic
Ginger
Spices: turmeric, cumin, coriander, and garam masala
Instructions:
Heat oil in a pan and sauté chopped onions until golden.
Add minced garlic and ginger, then diced tomatoes. Cook until the tomatoes soften.
Stir in the spices and mix well.
Add potato cubes and cauliflower florets. Mix to coat with spices.
Add water, cover, and let it simmer until the vegetables are tender.
Garnish with fresh coriander and serve with naan or rice.
2. Daal Chawal (Lentils and Rice)
Ingredients:
Split red lentils (masoor daal)
Rice
Onions
Tomatoes
Green chilies
Garlic
Ginger
Spices: cumin, turmeric, and red chili powder
Instructions:
Cook rice separately.
In a pot, sauté chopped onions, garlic, and ginger until fragrant.
Add diced tomatoes and spices. Cook until the tomatoes break down.
Add lentils and water. Simmer until the lentils are soft.
Serve the daal over rice and garnish with fried onions and green chilies.
3. Bhindi Masala (Okra Curry)
Ingredients:
Okra (bhindi)
Onions
Tomatoes
Garlic
Ginger
Spices: turmeric, cumin, coriander, and garam masala
Instructions:
Wash and cut okra into small pieces.
Heat oil in a pan and fry the okra until slightly crispy. Remove and set aside.
In the same pan, sauté chopped onions, garlic, and ginger.
Add diced tomatoes and spices. Cook until the tomatoes soften.
Add the fried okra and mix well. Cook for a few more minutes.
Serve hot with chapati or rice.
These recipes are not only delicious and light but also a great way to fulfill your daily nutrients.
Stay tuned to Brandsynario for more news and updates.
Anoushey Ashraf Claps Back at Nosy Trolls for Asking Personal Questions
In a recent Q&A session on her social media stories, Anoushey Ashraf, a renowned Pakistani host and actress, showed us all how to set boundaries with style. When a curious fan asked about her marital status, Anoushey’s response was a masterclass in assertiveness and honesty.
The fan’s question, “Are you married? If so, why are you hiding it?” was met with a blunt and refreshing response from Anoushey: “I am not married. And are you silly? Or are you definitely stupid to ask ridiculous questions and judge and use all your precious time wanting to know the on-goings of someone else’s personal life.”
Anoushey’s reply was a gentle reminder that personal lives should be respected, and that curiosity can sometimes cross the line into intrusion. But she didn’t stop there. She also offered some constructive advice, suggesting that her fans try gardening, reading, and praying, and asking God to make them more mindful and less gossipy.
This exchange is a testament to Anoushey’s commitment to living life on her own terms. By speaking out against nosy questions, she’s showing us all that it’s okay to set boundaries and prioritize our privacy. As someone in the public eye, Anoushey’s response is a powerful reminder that celebrities are human beings too, deserving of respect and privacy.
Stay tuned to Brandsynario for more news and updates.
Sania Mirza has found herself a part of multiple controversies since her divorce from her former husband, Shoaib Akhtar. Recently, rumors about Sania’s marriage with Mohammad Sami have spread, and her father has slammed them. Her father, Imran Mirza, strongly reacted when he was asked about his daughter’s marriage to the Indian Cricket team’s fast bowler, Muhammad Shami.
Sania Mirza’s Father, Imran Mirza Reacts
Unfortunately, this family has seen the worst of public and paparazzi. After Sania’s somewhat public divorce with Shaoib, anything done by either of the former husband and wife is used to spark new controversies. Seems like the same situation has occurred again. Reporters began to claim that two of the most respected athletes in India are planning to tie the knot in August.
However, Imran Mirza blatantly rejected all the rumors. He stated to a media outlet the very next day, “These are all rubbish rumors, she hasn’t even met him.”
It’s also important to highlight that Sania Mirza, who is currently in Saudi Arabia for the Hajj pilgrimage, was married to Shoaib Malik in 2010. Later, she sought separation from him through Khula earlier this year in January. Khula is the Islamic right of a woman to initiate a divorce and solve the marriage. Mirza and Malik share a son, Izhaan, who is 5 years old.
On the other hand, Muhammad Shami has been separated from his wife, Hasin Jahan. They got married in 2014 and have a child together. According to public knowledge, the separation has been a significant part of Shami’s personal life.
Both Mirza and Shami’s experiences dictate the difficulties of navigating personal, heavily emotional issues while being in the public eye. It has been difficult for both to move on from their ex-spouses given how consistently their names are put next to their spouses in controversies every other week.
Stay tuned to Brandysnario for more news and updates.
Update [June 21 2024]: Kaybees has responded to recent allegations regarding food quality and hygiene at one of their outlets. The incident, which occurred on the first day of Eid, involved a customer complaining about an unpleasant smell from a club sandwich, which was promptly replaced with a steak by the manager, ensuring the customer’s satisfaction.
However, the situation escalated when the customer, upon seeing sandwiches served to another table, created a disturbance and forcefully entered the kitchen. Kaybees clarified that the chicken in question was not rotten and emphasized that they received no other complaints about their food quality that night. They condemned the customer’s behavior as unethical and unacceptable, and reported the defamation to the FIA Cybercrime Division.
Here’s the official statement:
Karachi’s renowned Kaybees restaurant is facing severe backlash following allegations of serving rotten chicken. The uproar began when a video went viral that showed the unhygienic kitchen that Kaybees was using and the rotten chicken that was stored in refrigerators. Following that, several customers took to social media, sharing their harrowing experiences and expressing concerns about the restaurant’s hygiene and food quality.
Food Quality and Hygiene Issues
Instagram users hopped on to the post “Kaybees is one of the dirtiest restaurants in Karachi,” read one of the comments. Another user commented the decline in quality, stating, “Kaybees used to be our family go-to spot. Now it’s just gone to waste.”
The accusations did not stop there. Numerous customers shared similar complaints, describing encounters with spoiled food and poor sanitation. One of them claimed, “I also experienced this at Kaybees. They serve rotten chicken and there’s no cleanliness.”
Further testimonies echoed these concerns. Someone recounted a visit to the Gulshan branch where they discovered a hair in their chicken strip. Similarly, another customer described receiving reheated, foul-smelling chicken, which was only replaced after a complaint.
Calls for Boycott and Closure
The online uproar has led many customers to boycott the restaurant, with some advocating for its closure. One of the user mentioned a former employee’s revelation that spoiled chicken was regularly used, and called for a complete ban on the establishment.
Furthermore, some users offered alternative dining options. They recommended Texas Chicken near 5 Star Chowrangi, while others expressed relief at having avoided Kaybees. Despite the negative feedback, a few comments showed customers’ lingering attachment to the restaurant, though heavily marred by recent experiences.
Source: TripAdvisor
Kaybees reassured their commitment to maintaining high standards of food quality and hygiene, stating that the issue was isolated and thoroughly investigated. They expressed concern over the spread of one-sided information and reiterated their dedication to transparency and customer satisfaction. The restaurant chain remains firm in upholding the reputation they have built over decades, ensuring that their focus on quality and service remains unchanged.
In the meantime, the public awaits action from food authorities and a formal response from Kaybees, hoping for improvements that could restore the restaurant’s tarnished reputation.
Stay tuned to Brandysnario for latest news and updates.
Enjoy seamless gameplay with the GT 20 Pro’s lightning-fast 120Hz refresh rate and powerful Snapdragon 888 processor. Whether you’re battling in the latest FPS or exploring vast open worlds, the GT20 Pro’s stunning AMOLED display and massive 5000mAh battery ensure you stay in the game longer and see every detail in vibrant color. Watch the full review to find out more!
Sadia Faisal Sparks Beauty Debate: Lahori Girls vs Karachiites
In a recent podcast appearance with Adnan Faisal, Sadia Faisal, the daughter of veteran actress Saba Faisal, opened up about her thoughts on beauty and addressed some common misconceptions. The young actress shared her perspective on what makes a person beautiful, and how she feels about being compared to her mother in terms of looks.
Beauty Standards
Sadia Faisal believes that beauty is not just about physical appearance, but also about personality and character. “Beauty is not just about looking good, it’s about feeling good and being confident,” she said. She also emphasized the importance of inner beauty, saying, “If you’re beautiful inside, it will reflect outside.”
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City Beauty
The conversation also turned to the beauty of different cities in Pakistan. Sadia, who hails from Lahore, praised the city’s beauty and charm. “Lahore is a beautiful city with a rich history and culture,” she said. She also acknowledged the beauty of Karachi, saying, “Karachi is a practical and attractive city, but Lahore has a unique charm that can’t be compared.”
Comparison to Mother
Sadia also addressed the constant comparisons to her mother, Saba Faisal, in terms of acting. While she acknowledges that her mother is a beautiful woman, she wants to be recognized for her unique act and beauty. “I want to be known for my own actor, not just because I’m my mother’s daughter,” she said.
Stay tuned to Brandsynario for more news and updates.
The National Electric Power Regulatory Authority (NEPRA) has announced the imposition of fixed charges on electricity consumers, ranging from Rs. 200 to Rs. 1,000 per month. This new structure is set to take effect on July 1, 2024, and represents a significant shift in the way electricity tariffs are calculated and applied in Pakistan.
Residential Consumers to Face New Charges
Residential consumers will see fixed charges based on their monthly electricity usage. The charges are tiered as follows:
301-400 units/month: Rs. 200/month
401-500 units/month: Rs. 400/month
501-600 units/month: Rs. 600/month
601-700 units/month: Rs. 800/month
Above 700 units/month: Rs. 1,000/month
Time-of-Use (ToU) meter users: Rs. 1,000/month
Increased Burden on Commercial and Industrial Consumers
Commercial and industrial consumers are also affected by the new fixed charges. For commercial users, those with a load less than 5kW will face a charge of Rs. 1,000 per month, while those with a load of 5kW and above will see their charges increased from Rs. 500 to Rs. 2,000 per month.
Source: AAJ
Industrial consumers are categorized based on their load and type of metering. The new charges are as follows:
B1 category (up to 25kW, ToU metering): Rs. 1,000 per month
B2 category (up to 500kW): increased from Rs. 500 to Rs. 2,000 per month
B3 category (up to 5,000kW): increased from Rs. 460 to Rs. 2,000 per month
B4 category (all loads): increased from Rs. 440 to Rs. 2,000 per month
Currently, the cost of electricity is heavily weighted towards variable charges, which account for 98% of revenue, with fixed charges making up only 2%. NEPRA’s new fixed charges aim to balance this by increasing the proportion of revenue derived from fixed charges.
Impact on Consumers and Revenue Generation
This change in tariff structure is expected to generate significant additional revenue for the power sector. For FY25, the government has projected revenue generation of over Rs. 3.763 trillion from these new charges. Additionally, NEPRA has set the new base tariff for FY25 at Rs. 35.50 per unit, up from Rs. 29.78 per unit in FY24, representing an increase in the base tariff of Rs. 5.72 per unit.
Source: Business Recorder
Looking ahead, the government plans to approach NEPRA for the implementation of a uniform tariff for FY25. This move is aimed at standardizing electricity costs across different consumer categories and regions, further simplifying the tariff structure.
NEPRA’s decision to impose fixed charges represents a strategic shift in Pakistan’s electricity tariff framework, aimed at stabilizing revenue and ensuring the sustainability of the power sector. While this move may result in higher monthly bills for consumers, it is expected to provide a more predictable and stable revenue stream for the industry, ultimately contributing to the country’s energy security and infrastructure development.
Stay tuned to Brandsynario for latest news and updates.
Microsoft has edged out Nvidia, reclaiming the top spot after a notable decline in Nvidia’s stock. The tech giant’s shares dropped nearly 3.4% on Thursday, resulting in a significant loss of approximately $91 billion in market value. This dip brought Nvidia’s market capitalization to $3.34 trillion, with its shares priced at $131.88.
Microsoft, though also experiencing a minor decline of 0.4%, now holds the lead with a market value of $3.30 trillion, its shares trading at $444.8 in the afternoon. Apple, the third major contender in this high-stakes competition, saw its market capitalization at $3.22 trillion after a 2.2% drop, with shares valued at $210.10.
Nvidia, Microsoft, and Apple: A Tight Race
This trio of tech behemoths—Nvidia, Microsoft, and Apple—are locked in a tight race for supremacy in market valuation. The fluctuations in their stock prices reflect the dynamic nature of the tech industry, where innovation and strategic positioning can rapidly alter the landscape.
Source: Slate
Adding to the intrigue, Elon Musk’s recent announcement on his social media platform X hinted at significant developments in the AI sector. Musk revealed that Dell Technologies and Super Micro Computer are supplying server racks for his xAI startup’s supercomputer, which will enhance its AI tool, Grok. Despite this news, Dell and Super Micro saw their shares dip by 1% and 0.7%, respectively. These companies, which integrate Nvidia chips into their servers, are poised to benefit from the escalating demand for AI-capable processors.
AI: The Powerhouse Behind Nvidia’s Success
Musk’s earlier comments highlighted the massive scale of Nvidia’s involvement in AI. The training of the Grok 2 model alone required about 20,000 Nvidia H100 GPUs, with future models projected to need upwards of 100,000 Nvidia H100 chips. This underscores Nvidia’s pivotal role in the AI industry, where it not only profits but dominates the market.
“Nvidia’s experty in AI is unparalleled,” remarked Jake Dollarhide, CEO of Longbow Asset Management. “Their success is a testament to the integral role of AI in their business model, distinguishing them from companies like Microsoft that both invest in and generate revenue from AI.”
The Broader Market Impact
Despite recent fluctuations, Nvidia’s stock has nearly tripled this year, contributing significantly to broader market gains. Super Micro shares have also seen a dramatic increase, more than tripling in value, while Dell’s stock has surged by almost 95%. The Philadelphia SE Semiconductor Index, reflecting the robust performance of the semiconductor sector, has risen nearly 34% since April, achieving a lifetime high on Tuesday.
Source: Yahoo Finance
Looking ahead, analysts like Dan Ives of Wedbush Securities predict that AI technology will continue to bolster the market positions of major tech firms. “The tech market will see the strong get stronger,” Ives stated, “as AI enables Big Tech stalwarts to further monetize their extensive installed bases across both enterprise and consumer sectors.”
As the race for the top spot in market value continues, the interplay of AI advancements and strategic corporate maneuvers will undoubtedly keep investors and industry watchers on edge.
Stay tuned to Brandsynario for latest news and update
World Music Day: Young Pakistani Singers That Are Winning Hearts
Pakistan’s music industry is thriving with talented young singers who are making a name for themselves in the industry. On World Music Day, we recognize and celebrate the contributions of these gifted artists who are taking Pakistani music to new heights.
Asim Azhar
The pop sensation has captured the hearts of many with his soulful voice and catchy melodies. Rahat Fateh Ali Khan, the renowned classical and Sufi singer, is carrying forward the family legacy with his powerful vocals. Arif Aslam’s unique blend of pop and rock is gaining popularity, while Ali Afridi’s energetic performances are leaving a lasting impression.
Ali Tariq
Ali Tariq is a young singer-songwriter who has gained a massive following on social media. His soulful voice and heartfelt lyrics have resonated with the youth, making him one of the most promising young singers in the industry.
Hasan Rahim
Hasan Rahim is a talented singer-songwriter who has been making waves in the industry with his soulful voice and catchy melodies. His music often explores themes of love, heartbreak, and self-discovery, making him a favorite among the youth.
Syeda Hadiya Hashmi
Hadia Hashmi is a young singer who has been gaining recognition for her powerful vocals and energetic performances. Her music often blends traditional Pakistani sounds with modern styles, making her a unique talent in the industry.
Farhan Saeed
Farhan Saeed is a versatile singer, actor, and composer who has made a significant impact in the Pakistani music industry. With his soulful voice and captivating stage presence, he has won the hearts of many. His music often explores themes of love, relationships, and social issues.
Abdul Hannan & Aima Baig
Abdul Hannan’s unique blend of traditional and modern styles and His soulful voice are also making a mark. Aima Baig’s powerful vocals and charming personality are winning hearts, and her music is a testament to her talent.
These young singers are not only making a name for themselves in Pakistan but also representing the country on the global stage. Their dedication, passion, and talent are taking Pakistani music to new heights, and we celebrate their contributions on World Music Day.
Rise to Fame:
Young Stunners gained widespread recognition with their debut single “Umerkay” in 2020. Their subsequent hits, such as “Gaarri” and “Aaye Haye,” solidified their position as one of the most promising music acts in Pakistan.
Talha Anjum (Young Stunners)
Talha Anjum’s soulful voice has captured the hearts of many. His vocal range and emotional delivery have made him a standout in the industry.
Talhah Yunus (Young Stunners)
Talhah Yunus’s exceptional drumming skills and creative approach to music production have made him an asset to the duo.
Young Stunners blends traditional Pakistani music with modern genres like hip-hop and pop. They draw inspiration from legendary artists like Nusrat Fateh Ali Khan and international acts like The Weeknd.
Stay tuned to Brandsynario for more news and updates.
In lieu of recent events, after the Pak vs. IND match the Pakistan cricket team has left their fans disappointed and shocked. However, just recently, a Pakistani influencer reshared a two year old video of his on the vast difference in ads that are aired in India and Pakistan during the World Cup matches which has left everyone in shock. Watching cricket is a beloved pastime in both countries, but if you notice, the ads played in between are vastly different.
Here is a link to the video:
Ads in India
India’s ads reflect an interest in technology and self-improvement, it seems as though India acknowledges the future is tech. Most advertisements seen in India between the Cup are of apps that offer investment opportunities, and financial advice. Even those that help develop skills. This trend suggests that Indian consumers are increasingly tech-savvy and looking for ways to improve their skills and financial standing. The focus on educational and financial apps highlights a market that is forward-thinking. It also indicates a younger, more dynamic audience that values growth and is improving based on what the future will look like.
Pakistani Market
Comparatively, the advertisements in Pakistan are completely different. The ads streamed for us during the Cup feature shampoo brands, soap, and cooking oil. Pakistani ads are centered around everyday household products, indicating a market that prioritizes essential goods. This also proves that the Pakistani market is more interested in essential goods rather than luxury or self-improvement. And this interest shows a different economic landscape.
Conclusively, the types of ads played during the T20 World Cup in India and Pakistan provide a window into the different consumer landscapes of each country. India’s focus on tech growth contrasts with Pakistan’s emphasis on household items, highlighting different economic priorities and consumer behaviors. This ad gap not only reflects the current market trends but also shows how consumers in each country see themselves.
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The Pakistan Cricket Board (PCB) is taking a firm stand against journalist Mubashir Luqman after he accused captain Babar Azam and other unnamed players of match-fixing. These allegations have further stirred the already turbulent waters following Pakistan’s early exit from the T20 World Cup 2024.
The PCB has demanded evidence from Luqman and other journalists making similar claims. They have also threatened legal action if these journalists fail to provide proof. The PCB’s strong response underscores their commitment to protecting their players from baseless accusations.
Pakistan’s T20 World Cup campaign ended in disappointment, with losses to the USA and India sealing their fate in the group stage. Fans are furious, and former players are vocal in their disapproval, which was expected by the PCB and players. However, the match-fixing allegations have only added fuel to the fire.
Source: Cricinfo
Allegations and Media Frenzy
For the unversed, Luqman accused Babar Azam of match-fixing, claiming the star cricketer accepted expensive gifts, including an Audi E-Tron, in exchange for losing international matches against lower-ranked teams like USA.
Some other YouTubers and journalists have also jumped on thee bandwagon, discussing these allegations, which have also caught the attention of Indian media.
However, team sources assert that no player has been involved in any negative activities during their time in the USA. ICC anti-corruption officials and the team’s security manager have been vigilant throughout the tournament.
Source: PCB
PCB sources have stated, “We are fully aware of these negative comments. Criticism within the bounds of the game is acceptable, but baseless allegations like match-fixing cannot be tolerated under any circumstances.”
Moreover, there is an internal belief that the current team members, especially Babar Azam, Shaheen Afridi, Mohammad Rizwan, and Shadab Khan, have never been part of any negative activity.
PCB Taking Legal Action
The PCB sees no reason for an internal investigation, as they have full confidence in their players. Instead, they are focusing on legal recourse against those spreading false claims.
Source: X
The PCB’s legal department is issuing notices to those making allegations, demanding proof. If no evidence is provided, they plan to seek compensation for defamation. A new law in Punjab ensures a swift decision within six months, reinforcing the PCB’s resolve.
“Those who made the allegations should provide proof. We have instructed our legal department to issue notices to such individuals and demand evidence. If not provided, we will seek compensation for defamation,” PCB source states.
Team sources say that social media, TV experts, and a few YouTubers have created a hostile environment. The players are now afraid to go out, which is a sad reflection of the current state of affairs.
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Former Pakistan men’s cricket team Director Mohammad Hafeez has dropped some bombshell revelations about the players’ behavior and approach during his tenure.
Serving as the Director from November 2023 to February 2024, and also as the interim head coach, Hafeez has some strong words following Pakistan’s group-stage exit from the ongoing T20 World Cup 2024.
Sleeping During Test Matches?
In a candid conversation with England’s Michael Vaughan and Australia’s Adam Gilchrist, Hafeez didn’t hold back. He claimed that players were actually sleeping in the dressing room during Test matches. Yes, you read that right—sleeping!
“You tell me, Gilly [Gilchrist], if a player is sleeping in the dressing room while we’re playing Test cricket. 4-5 players are sleeping in the dressing room. Should I allow that as a team director?” Hafeez questioned, clearly frustrated.
Source: Cricinfo
Vaughan, trying to lighten the mood, asked, “Are they tired?” Hafeez, however, kept a serious tone, “I really don’t know. I went into the dressing room and found 4-5 players sleeping while playing Test cricket. I was like, ‘How come you guys can do that?’ If you do something like this, you cannot be a part of this team.”
The Importance of Focus
Hafeez emphasized the importance of focus while playing professional cricket. He clarified that he never interfered in players’ personal lives but expected them to stay focused during games.
“I want you guys to stay focused during the game and off the game, whatever you guys do, it is your own life; I never get involved in it. But in the professional timings of the game, I want you guys to focus on the game,” he continued.
Source: PCB
Hafeez explained that even if players needed rest, they should still stay engaged with the game.
“Stay in touch. If you are a fast bowler, you can have a rest and a good ice bath, but you need to concentrate on the game of cricket, like how the other team is also doing. You cannot switch yourself off during the game, but unfortunately, the media didn’t like it,” he concluded.
Mohammad Hafeez and the PCB decided to part ways in February, marking the end of their association after only four months, having assumed the role in November of the previous year.
During his tenure, Pakistan suffered a 3-0 defeat in the Test tour to Australia and faced a 4-1 loss in the five-match T20 series in New Zealand.
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Although the heat keeps getting worse and worse, we’re blessed with some of the best summer fruit there is. Mangoes, cherry, and lychee, not only are they delicious and refreshing to have in this heat, but they’re packed with nutrients. Cherries in particular have plenty of health benefits, here are some:
1. Cherries Are Rich In Antioxidants
Cherries are loaded with antioxidants, particularly anthocyanins and cyanidin, which help combat oxidative stress and inflammation. These powerful chemical compounds can protect your cells from damage, reducing the risk of chronic diseases such as heart disease, diabetes, and cancer.
2. Anti-inflammatory Properties
The anti-inflammatory properties of cherries make them an excellent choice for those suffering from arthritis or other inflammatory conditions. Consuming cherries or cherry juice regularly can help reduce joint pain and inflammation, improving mobility and quality of life. They may be small in size, but their benefits are vast!
3. Aids Sleep
If you struggle with sleep, instead of melatonin, this fruit may be the perfect solution. They are one of the few natural sources of melatonin, a hormone that regulates sleep-wake cycles. Eating them or drinking cherry juice can improve sleep quality and help you fall asleep faster.
4. Cherries Support Skin Health
The vitamins found in the fruit are actually essential for healthy skin. Vitamin C aids in collagen production, which keeps your skin firm and youthful. Vitamin A helps repair damaged skin and prevents acne.
5. Enhances Exercise Recovery
Athletes and fitness enthusiasts can benefit from cherry juice due to its ability to reduce muscle soreness and speed up recovery after exercise. The anti-inflammatory and antioxidant properties help minimize muscle damage and improve overall recovery time.
Cherries are more than a delicious, sweet summer treat. From reducing inflammation, to promoting healthy skin and better sleep, there’s a plethora of benefits that they hold.
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Nusrat Fateh Ali Khan's Long-Lost Album "Chain of Light" to be Released
After 34 years, the legendary Nusrat Fateh Ali Khan’s unreleased album, “Chain of Light,” is set to captivate audiences worldwide. Peter Gabriel’s Real World Records announced the album’s release on September 20, showcasing four mesmerizing Sufi devotional songs, including a previously unheard track.
Recorded in April 1990 at Real World Studios, “Chain of Light” is a masterpiece that highlights Khan’s extraordinary vocal talent. Peter Gabriel, who signed Khan in 1989, praised the late singer’s remarkable abilities, stating, “Nusrat Fateh Ali Khan was perhaps the greatest singer of all time, and we’re proud to have played a role in introducing him to a global audience.”
This album marks a significant milestone in Khan’s career, blending traditional qawwali with contemporary sounds, which resonated with a broader audience. Nusrat Fateh Ali Khan’s legacy inspires artists and fans alike, solidifying his place among the greatest singers of all time.
“Chain of Light” is a testament to Khan’s enduring impact on music, and its release celebrates his life and artistry. Get ready to experience the magic of Nusrat Fateh Ali Khan’s voice once again.
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So let’s say you’re in the market for buying a vehicle in Pakistan! like me. There’s no denying the thrill of driving down the streets in your own car is something everyone wishes to experience. But with shiny new cars filling every dealer, a crucial question arises: brand new or used? While there is no denying the appeal of a brand-new vehicle, the used automobile industry in Pakistan is by far the most dominant! You may have always pondered, why is this the case? Surely, newer is better, no? Let’s delve into the reasons why many Pakistanis find themselves leaning towards pre-owned gems instead.
1. Affordability Takes The Wheel For Used Cars
Let’s face it, brand new cars in Pakistan can come with a price tag that can leave your bank account feeling like it never existed in the first place. It’s no surprise that the first reason to pop-up in anyone’s head is affordability. Import duties, taxes, hefty registration fees, licensing costs and dealer markups all contribute to a significant price difference compared to used cars.
Image Source: Bloomberg
Imagine finally getting a chance to test-drive your dream car, only to be met with a price that shatters those dreams in an instant! Buying a used car makes owning a vehicle more affordable and enables you to go drive around the busy streets without breaking the bank.
2. Slowing Down Your Worst Enemy: Depreciation
Factory new vehicles tend to experience rapid depreciation the moment they leave the showroom doors. However, used cars have already weathered this depreciation storm, resulting in lower upfront costs! You might not get to experience that new-car smell (even though it fades away so quickly) but on the other hand, this sound decision allows you to invest your own hard-earned money in a car that holds its value better!
Image Source: CarFax
Heck, in the case of Pakistan, we usually see older vehicles even at times appreciate in value. This serves as way for you to tackle inflation one way or another. While the rate of depreciation in used vehicles is slower, it means that buyers’ investments retain significant value. When it’s time to sell, the resale value remains relatively stable, allowing owners to recoup a substantial portion of their initial investment. An example of this can be taken by the all-time favorite Toyota Indus, which has not only survived more than two decades in the market, but has increased in value for those looking to buy it.
3. A Sea Filled With Unlimited Potential With Used Cars
Pakistan has a well-established and sizable used vehicle market. This converts into a car lover’s dream come true, with a greater assortment of automobiles at different price ranges to suit a range of wants and budgets. The used car market is likely to have something for everyone, whether you’re a young professional looking for a fuel-efficient hatchback. Or even a growing family in need of a roomy SUV for weekend getaways, heck even car enthusiast looking to restore a particular older model to its former glory. It like a hoard of riches just waiting to be discovered! Because the used automobile market accommodates a wide range of tastes, consumers may discover the ideal vehicle within their price range.
Image Source: Time
4. Say Goodbye To Waiting On Your Precious Number Plate
One of the biggest issues that plagues Pakistani consumers when they buy a new vehicle is getting it registered. Even after you pay the heavy surcharge, the system is broken, leaving you stranded without a permit to drive your car. People tend to find alternatives to this issue, but we all know how that ends up going. If you don’t want to be featured on a random televised segment with an illegal number plate, its better you get a car that already has gone through that process.
Image Source: Dawn
Many vehicles on the street nowadays are roaming around with illegal number plates. The most common instance of this you’ll encounter in your day-to-day routine are cars with AFR on their number plates. And you might ponder why so many vehicles are sporting this specific number plate, well truth be told, all of them are vehicles who have Applied For Registration but are not lucky enough to get their real plates delivered. Coming for a guy who had to wait 4 years just for his car to get a legit number-plate, its not worth being pulled over by every cop over a simple mismanagement of the system.
5. Finding Used Gems You Missed Out On
There are instances when restricted manufacturing runs or lengthy waiting lists accompany the newest and best models. In these circumstances, the secondhand automobile market turns into a refuge. Perhaps you will come upon that long-desired discontinued beauty, or perhaps you will locate an old automobile that is no longer offered as new. Imagine discovering a classic Toyota Land Cruiser, ideal for straying from the usual road on those weekend escapades, or a well-maintained Honda Civic from the early 2000s, renowned for its dependability and striking style. You may get your hands on a piece of automotive history that isn’t available in a showroom by shopping the used automobile market. The automobile craze in Pakistan is something you can’t miss out on.
In Pakistan, the concept of “own price” persists. If you want a new car immediately, you may have to pay an additional premium. Waiting times for new cars can stretch from one to ten months or more. By opting for a used car, you avoid this extra cost and get behind the wheel sooner.
The Flip Side Of Buying Used Cars
Despite its size, the used automobile industry may often resemble the Maze Runner. Used automobiles can differ widely in terms of quality and condition. Purchasing a secondhand automobile takes more research and a careful eye for detail than purchasing a brand-new vehicle under warranty. Here are some pointers for negotiating this fascinating and occasionally difficult landscape:
Image Source: CarAndDriver
Become a Used Car Detective: No matter what you decide in life, its always suggested to DYOR (Do Your Own Research). Nowadays, online marketplaces offer a huge amount of information on used car prices, reviews, and comparisons. Knowing the market value of the car you’re interested in will help you avoid overpaying for it!
Befriending a Trusted Mechanic: A pre-purchase inspection by a trusted mechanic can go a long way. They can identify any potential problems, from engine wear and tear to hidden accident damage. Think of them as your car-buying guardian angel, ensuring you don’t get stuck with a decision you end up regretting.
Don’t Be Afraid to Bargain: Haggling is a form of art for the average Pakistani (specially for desi moms). While you need to respect the seller’s original ask, don’t be afraid to negotiate based on the car’s condition. A little friendly bargaining can save you a significant amount of money.
Consider Certified Options: Some dealerships and marketplaces offer certified used vehicles. These vehicles have undergone a thorough inspection and may come with even a guarantee! While typically more expensive than a regular used car, certified options offer peace of mind and a level of guaranteed quality.
To Buy Or Not To Buy… Used, That Is The Question.
At the end of the day, your personal requirements and financial situation determine whether you should buy a new or used vehicle. If cost is your top priority, there are a ton of alternatives available in the used vehicle market. Nevertheless, by all means, make the purchase if a brand-new vehicle with the latest equipment, and peace of mind are what really matter to you! Remember, the key is to be informed, patient, and a little bit adventurous when navigating the world of used cars in Pakistan. With the right approach, you might just find yourself cruising down the road in your very own dream car.
Stay tuned for more automotive guides like these; this is been your favorite friendly neighborhood gearhead Zayaan, Signing Off!
Pakistan cricket is gearing up for a major shake-up following their disappointing exit from the T20 World Cup 2024. The aftermath has seen calls for changes across the board, and one significant move could be the exclusion of Wahab Riaz from the Pakistan Cricket Board (PCB) selection committee.
Wahab Riaz Under Scrutiny
According to ESPNcricinfo, Wahab Riaz’s departure from the selection committee is highly likely. The seven-member committee, already under fire, is expected to see reductions in its members. The PCB might also abandon its recent experiment of operating without a designated head or chief selector.
Less than three months ago, the PCB unveiled its current selection committee. Initially, Wahab Riaz served as the chairman, but he was later demoted to a regular member.
Source: PCB
The committee operated on a majority decision basis, a move aimed at fostering debate and reaching consensus. However, this structure has faced significant criticism, and changes are imminent.
PCB Chairman Mohsin Naqvi wants told to make a public demonstration that no one is immune from consequences, including Riaz, who is considered a close aide of Naqvi.
Both the PCB and Riaz are frustrated with the perception that he still acts as the de facto head of the committee, bearing the brunt of the criticism. As a result, his future on the committee hangs in the balance.
What About Babar Azam?
As for Babar Azam’s captaincy, no immediate decision is expected. Despite the emotional fallout from Pakistan’s early exit, there’s no rush since the next white-ball game isn’t until November.
The PCB plans to conduct a thorough review, including input from head coach Gary Kirsten, who has voiced concerns about the team’s lack of unity, as well as the captain himself.
Pakistan’s T20 World Cup journey ended abruptly with a shocking loss to the USA and a close defeat to India, leading to their elimination before the Super 8 stage. They did manage a win against Ireland in their final match, finishing third in Group A with two victories, including a win against Canada.
As the PCB gears up for these potential changes, cricket fans are left wondering what the future holds. Will these adjustments bring the needed turnaround for Pakistan cricket? Only time will tell, but one thing is certain: the winds of change are blowing, and Pakistan cricket is set for a significant transformation.
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Islamabad, Pakistan – June 20th, 2024: – Google for Education and Pakistan’s Ministry of Federal Education today announced a strategic collaboration to bring digital transformation to millions of students in the country. The partnership will improve access to education and support the development of a digital ecosystem for learning – for Pakistan’s tens of millions of students.
Google, through its Google for Education’s country partner, Tech Valley, will work with the Pakistani government to:
• Establish a local assembly of over 500,000 Chromebooks by 2026
• Provide access to digital tools and resources for students and teachers
• Train teachers on how to use technology effectively in the classroom
• Develop and implement innovative learning programs that leverage technology
The collaboration will focus on helping out-of-school children in Pakistan. Last month, the Prime Minister of Pakistan, Shehbaz Sharif, declared an “education emergency” to address the issue of over 26 million children being out of school. He pledged to oversee a national program to enrol these children back into educational institutions and expressed his hope for the provincial governments’ support in achieving this goal.
As part of the collaboration, Allied, an Australian manufacturer of Google Chromebooks, will establish an assembly line in Pakistan to locally assemble Google Chromebooks, making them more affordable for educational purposes. The goal is to ensure that every student in the country has access to cutting-edge classroom technology, which will enhance their learning experience.
Ultimately, Google’s collaboration with the Ministry of Federal Education aims to drive a large-scale digital transformation of Pakistan’s education system, creating smart classrooms and fostering a healthy learning ecosystem. Both partners will work together to empower educators and students, focusing on upskilling, training, and building flexible smart classrooms.
Shehbaz Sharif, the Prime Minister of Pakistan, emphasized the need for such initiatives and said, “The work Google has been doing in the education sector is highly commendable, and we are here to support its efforts in Pakistan.” He also expressed a strong interest in expanding the collaboration between Google and the Government of Pakistan and requested the Ministry of Federal Education & Professional and the Ministry of IT & Telecom to work closely to identify mutually beneficial synergies.”
Dr. Khalid Maqbool Siddiqui, Federal Minister of Education and Professional Training, said, “The partnership with Google for Education is a significant step forward in our efforts to provide quality education to all children in Pakistan. “We believe that technology can play a vital role in improving learning outcomes and preparing our students for the future.”
Farhan S. Qureshi, Google Pakistan’s country director, says: “This partnership has the potential to transform education in Pakistan for the better, giving millions of students access to education and digital tools that will help them learn better and get ready for the digital economy. Also, creating a local assembly of over 500,000 Chromebooks will help Pakistan’s manufacturing industry grow and attract more investments in technology.”
Kevin Kells, Managing Director, Google for Education, adds: “Google for Education offers powerful tools that can support learners in developing some of the key skills they need to thrive; including foundational literacy and cutting edge digital and AI skills. We are proud to be able to support the Government’s mission and help to safely connect Pakistani young people – including out-of-school children – to high-quality learning opportunities. Moreover, Google Classroom and Workspace for Education will help teachers have the maximum impact on their students.”
Apple recently revealed its latest AI innovations, dubbed Apple Intelligence, at the WWDC 2024 event. These cutting-edge features are designed to enhance user experience through advanced machine learning and artificial intelligence capabilities. However, only the iPhone 15 Pro and iPhone 15 Pro Max will benefit from these advancements. The iPhone 15 and iPhone 15 Plus, the more affordable models in Apple’s latest lineup, will not receive these AI features. The reasons behind this decision are rooted in hardware limitations and performance considerations.
The Role of the A17 Pro Chip
One of the primary reasons the iPhone 15 and iPhone 15 Plus will miss out on Apple Intelligence is the absence of the A17 Pro chip. Unlike the Pro models, which boast this advanced chipset, the standard iPhone 15 and iPhone 15 Plus are powered by the A16 Bionic chip. The A17 Pro chip includes a Neural Processing Unit (NPU) specifically designed to handle AI tasks efficiently. This NPU, introduced by Apple in 2017, significantly enhances the device’s ability to manage complex AI and machine learning processes, a capability that the A16 Bionic chip lacks.
Source: Mediam
Another critical factor is the difference in RAM between the Pro and non-Pro models. The iPhone 15 Pro and iPhone 15 Pro Max come equipped with 8GB of RAM, providing ample memory to support the extensive computational demands of AI features. In contrast, the iPhone 15 and iPhone 15 Plus are equipped with only 6GB of RAM. This disparity in memory capacity means the non-Pro models do not have the necessary resources to effectively run Apple Intelligence features.
Performance and Efficiency
The performance capabilities of the A17 Pro chip also play a crucial role. With an NPU rated at 35 TOPS (trillions of operations per second), the A17 Pro chip can handle intensive AI tasks that are beyond the reach of the A16 Bionic chip. This high performance is essential for real-time AI applications and machine learning processes, ensuring that the features run smoothly and efficiently. The iPhone 15 and iPhone 15 Plus, with their less powerful hardware, would struggle to deliver the same level of performance.
Security and Privacy Considerations
Apple has always prioritized security and privacy, and this philosophy extends to its AI features. Apple Intelligence is designed to operate on-device, minimizing the need for data to be sent to external servers. This requires a robust hardware setup to manage AI tasks securely and efficiently within the device. The additional RAM and advanced NPU in the Pro models make this feasible, whereas the non-Pro models lack the necessary hardware to maintain the same level of security and efficiency.
The exclusion of Apple Intelligence from the iPhone 15 and iPhone 15 Plus is primarily due to hardware constraints. The A17 Pro chip’s advanced NPU and the increased RAM in the Pro models provide the necessary power and efficiency to support these AI features. As Apple continues to push the boundaries of technology with its Pro models, it also highlights the performance and security demands of integrating advanced AI capabilities. For users of the standard iPhone 15 and iPhone 15 Plus, this means missing out on the latest AI features but still enjoying a robust and reliable device.
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