Lahore, December 13, 2022: Today, Huawei and OPPO announced the signing of a global patent cross-licensing agreement, which covers cellular standard essential patents, including 5G.
“After more than 20 years of continuous innovation, Huawei has developed multiple high-value patent portfolios in the global marketplace in domains like 5G, Wi-Fi, and audio/video codecs,” said Alan Fan, Head of Huawei’s Intellectual Property Department. “We are delighted to have reached a cross-licensing agreement with OPPO. The mutual recognition of intellectual property value between companies is a major step towards fostering a positive cycle of innovation and research in high-value standards: investing, receiving returns from investment, and then reinvesting. This will enable our industry to keep innovating and provide consumers with more competitive products and services.”
“We are very pleased to enter into patent cross-licensing agreement with Huawei. It clearly demonstrates that the two companies recognize and greatly respect the value of each other’s intellectual property. It is a win-win deal for both sides,” stated Adler Feng, OPPO’s Chief Intellectual Property Officer. “We will, as always, advocate for the establishment of a sustainable, healthy intellectual property ecosystem, where intellectual property licenses can be resolved through amicable negotiations and every company’s patent value are highly respected.”
There are many economical ways to keep you active, whether your preference is yoga, running, or weight training. Since we are inundated with advertisements for yoga studios, gyms, and personal training, it is simple to think that getting in shape or honing a skill would be pricey. However, there are many online podcasts and apps that are free. Here are a few of the ideal starting points.
Yoga
1) Kasandra: Kassandra, who is also on YouTube, offers a wide variety, and her 10-minute bite-sized beginner tutorials make it simple to progress from scratch. But when you reach a 30-minute intermediate Vinyasa, you’ll probably start perspiring. She is praised mostly for her straightforward communication, aside from the rigor. Kassandra is accurate. A pause button is also constantly available.
2) Adriene: With 11.5 million YouTube subscribers, Adriene isn’t quite the most popular yoga instructor in the world, but her flagship service—30 videos in 30 days that drop every January and may keep you motivated all year—is one of the most well-known and has been around for ten years. She has a pleasant demeanor and a considerate, tolerant attitude that will appeal to most people. Her Yin regimen is a holy grail for anxious people.
Cycling
1) Fascat cycling coach podcast: Two very dedicated US cyclists—journalist and gravel rider Ben Delaney and semi-pro mountain biker Frank Overton—share coaching advice directed mostly at the top riders. Their suggested workouts may last for more than an hour, their notion of unwinding and having fun is a six-hour mountain climb with friends, and – although it is incredibly inspiring – listening to how much they enjoy riding is not exactly something that is recommended for the average listener. To join their group, all you need to do is ride your bike, which shows that you love your bike without having to be very excellent.
2) Roadman podcast: This enjoyable series of coaching advice, Q&As, and reflections is hosted by Anthony Walsh. When asked recently how to become one of those smooth, supple, at-one-with-the-bike riders, a listener, he said, “Watch the good boys, the good lads do it differently.” He has an excellent in-ear presence and gives spot-on coaching advice, especially to intermediate and advanced players.
Strength training
1) Redefining strength: California-based in addition to being direct and a little dictatorial, Cori Lefkowith is also tremendously powerful. The emphasis is on bodyweight exercises, and the programs are extensive and diverse. There won’t be a lot of equipment required.
2) Alice Liveing: Liveing established the coaching app ‘givemestrength’ and writes a column for Women’s Fitness UK. You will need weights to participate because many of her Instagram clips are gym-based.
Hiit / Cardio
1) PE with Joe Wicks: Joe Wicks is probably a name you’ve heard of. An illustration of why cardio doesn’t need to be reinvented every six months to be effective. He will lead you through ten exercises, the majority of which you would recognize from any aerobics class, and you will leave feeling good about yourself.
2) Leti Lewis: Lewis’ Instagram posts have a lyrical quality; other times, she merely goes on a hike. The 30-minute cardio routines on YouTube are more structured and difficult.
Running
1) Nike Run Club App: When you reach 5k, head over to Nike, where you can train for 10k, half marathons, and full marathons. There are virtual running groups, playlists, guided runs starting at 20 minutes, and excellent instructors.
2) Milestone podcast: Steve Hobbs produces a good deal of coaching tips. While jogging, he will deliver a monologue on his mother-in-law, how insurance is a fraud, and what true freedom entails. And it’s genius since you don’t have to converse back, making it similar to having a jogging partner.
Stay tuned to Brandsynario for the latest news and updates.
Google has published its yearly collection of Year in Search trends, which includes travel and tourism among many other themes. It’s hardly surprising that travel-related searches increased significantly in 2022 as more locations reopened and relaxed Covid-related laws including testing requirements.
A list of the top 10 popular destinations on Google Flights, a search engine for online ticket reservations, is one of the several pieces of information the internet firm revealed that provides insight into where Americans plan to travel.
1. London, United Kingdom
Source: Expedia
Data for the first four months of the year have been made public by the Office for National Statistics. In the first four months of 2022, 5.9 million visitors came to the UK. From January to April 2022, inbound tourists spent £4.3 billion. Due to the effect of the Omicron version, inbound visitors and spending were much lower in December and January compared to November levels. In turn, spending and visits quickly increased from February to April.
2. Ho Chi Minh City, Vietnam
Source: Expedia
There are several museums that highlight the nation’s somber history of conflict and the traditional colonial architecture constructed by past French overlords. Ho Chi Minh City’s rich culture, modern buildings, elaborate temples, and Chinese pagodas have made it a well-liked tourist destination today.
3. New Delhi, India
Source: Expedia
It is a terrific destination to go if you want to discover a new city, and with so many transportation options including cabs, metros, buses, and more, you’re sure to enjoy exploring the city’s hidden corners as well. The city has plenty to offer for everyone, making it the third most sought-after destination to visit in 2022.
4. Paris, France
Source: Expedia
No visitor stopping in Paris will be bored because the city is stuffed full of things to do. Paris merits a spot on any traveler’s bucket list as a superb introduction to French culture and food, with some incredible photo possibilities.
5. Toronto, Canada
Source: Expedia
The CN Tower, the Royal Ontario Museum, and Ripley’s Aquarium of Canada are just a few of Toronto’s many attractions. Toronto is the largest city in Canada. Toronto is home to some of the top clubs and retail centers in the nation if you enjoy shopping and the nightlife.
6. Rome, Italy
Source: Expedia
Rome is a popular tourist destination in Europe, and for good reason. The wonderful city is abundant with ancient history, breathtaking ruins, delectable cuisine, and Italian style!
7. Mumbai, India
Source: Expedia
Mumbai is a city with a rich history. Mumbai is brimming with the remains of the many guises it took before becoming the current financial hotspot that it is, attracting many new tourists. These guises range from ancient civilizations, whose legacies remain today in the form of the Kanheri caves that date from the 1st century BCE to the 10th century CE, to a complex colonial past.
8. Vancouver, Canada
Source: Expedia
Vancouver, Canada’s second most popular tourist destination after Toronto, offers superb cuisine, fantastic shopping, outdoor activities, and alluring tourist sites. Vancouver is a sophisticated, global city with a variety of interesting areas to visit, as well as lovely parks and gardens.
9. Lisbon, Portugal
Source: Expedia
Lisbon is one of the most picturesque towns in all of Europe, with magnificent buildings, exquisite museums, delectable food, and unusual attractions. However, if you intend to visit the city, we advise staying for a minimum of two to three days before continuing on to another region of Portugal. Lisbon is a very small city, so you have enough time to visit whatever you want to see.
10. New York, USA
Source: Expedia
While New York is highly recognized for many reasons, one of them is undoubtedly the skill and creative prowess of its residents. If you’re always ready for some quiet reflection and gorgeous scenery, this is a wonderful option. It’s also a terrific location for several large, intriguing museums.
With the covid restrictions out of place and things getting back to normal, the tourism industry has picked up speed and these famous cities are once again witnessing a huge pour-in of tourists from all over the world which can be seen by this list for most popular flight destinations people searched for in 2022.
Stay tuned to Brandsynario for the latest new and updates.
Major airlines have placed orders for the newest superfast planes, heralding the dawn of a new era in supersonic travel. Boom Supersonic’s Overture planes, which American Airlines has committed to purchasing up to 20 of, are currently in development.
American Airlines has the option to purchase an additional 40 aircraft. United Airlines has placed orders for 15 planes and might buy 35 more. There are 130 airplanes in the pre-order backlog right now.
Source: airbus
A New Era for the airline industry
The first era of supersonic passenger aircraft is coming to an end with the orders for Boom’s Overture aircraft, which come nearly 20 years after Concorde was retired. With a cruising speed of Mach 1.7, nearly twice as fast as the current fastest commercial aircraft, Overture claims to revive transatlantic trips in a fraction of the time required by subsonic aircraft.
The aircraft, according to Boom, will operate profitably on more than 600 flights throughout the world, making it more than simply a transatlantic workhorse. Up to 80 passengers will be able to board Overture, which will have a range of over 5,000 miles (8,000 kilometres). To spare people from hearing sonic booms, it will only fly supersonic over seas.
Source: Archeraviation
The Pandemic Effect
Since the epidemic, concerns have been raised regarding the necessity for a new generation of supersonic planes as requests for Zoom and Teams have replaced the need to travel across continents and oceans for corporate meetings. According to World Travel and Tourism Council research, corporate travellers purchased flights worth $1 trillion in 2019. This year, it is predicted that corporate trip spending would reach its pre-pandemic levels by two-thirds. Boom will be hoping that the Overture can succeed where Concorde failed by drawing enough passengers to support airline operations.
Introducing sustainability
According to Boom, one significant distinction between Concorde and Overture is that the latter will be fueled by sustainable aviation fuels (SAFs), which are now in the research stage and will be carbon neutral. The infographic that follows demonstrates how oil and domestic garbage may be recycled to create green aviation fuels. These are transformed into feedstock for making fuel. This is processed and combined with conventional jet fuel. According to AirBP, as compared to conventional fuels, employing SAFs may cut an aircraft’s lifespan carbon emissions by 80%.
Power-to-Liquids, a different method for producing clean jet fuel, uses electricity from renewable sources to drive electrolyzes that produce green hydrogen. Then, CO2 that was taken from the atmosphere is combined with this. The result of this procedure is the creation of synthetic kerosene aviation fuel from liquid hydrocarbons.
Source: Zoenet
Goals for a cleaner environment
The Clean Skies for Tomorrow Coalition, a public-private partnership assisting the aviation industry in its transition to net-zero emissions, was established by the World Economic Forum. One of the coalition’s main goals is to increase the rate of SAF manufacturing. To assist nations as they launch clean aviation programs, it has created toolkits for aviation fuel policy.
Stay tuned to Brandsynario for the latest news and updates.
Islamabad – 12th December 2022: Jazz, Pakistan’s leading digital operator, has partnered with Ericsson (NASDAQ: ERIC) to boost digital skills for their entrepreneurial community in Pakistan through the Ericsson Educate program with an aim to accelerate local innovation.
This year long partnership comes under Jazz xlr8, Pakistan’s premier accelerator program for startups, and aims to solidify Ericsson and Jazz’s mission to enhance the nation’s digital skills and increase access to education in the country.
Promoting the portal locally through Jazz’s own youth-oriented programs, Jazz will also work towards upskilling local talents and increasing the readiness of youths for jobs in the telecom and ICT sectors.
The Ericsson Educate platform will strengthen the Information and Communication Technology (ICT) skills of selected youth through a well-curated online course on 21st-century technologies that include 5G networks, Internet of Things (IoT), automation, Artificial Intelligence (AI), and Machine Learning (ML). Upon successful completion of the course, participants will receive Ericsson-accredited digital badges of recognition, boosting their portfolios in the job market.
Commenting on this momentous development, Aamer Ejaz, Jazz’s Chief Digital Officer said, “We are thrilled to partner with Ericsson to elevate digital skills in youth and entrepreneurs across Pakistan. Being inclusive, scalable, and easy to use, Ericsson Educate will help us provide participants access to quality educational content on some of the most transformative digital technologies revolutionizing the nation today.”
Aamir Ahsan Khan, President and Country Manager of Ericsson Pakistan, said, “By leveraging our strong global expertise in the industry 4.0 space, Ericsson will also support Jazz to conduct webinars run by Ericsson experts focused on emerging and next-generation technologies, providing participants valuable insights to prosper in the digital age.”
Through close collaboration with Jazz, the Ericsson Educate program will offer adequate and inclusive learning opportunities to upskill the digital talents of youth and entrepreneurs across Pakistan, in turn accelerating the digital development of the country.
It’s the hot chocolate season and nothing beats the charm of a warm cozy night snuggling in your favorite fleece with a cup of hot chocolate and a scented candle on your side. If you love your hot chocolate more than anything then you know it’s not practically possible to fetch it from the market every day and you certainly can’t risk getting it delivered. Hence, we are here to beat your hot cocoa woes as we share some of the most delicious recipes you can create in no time from the comfort of your home.
1. Homemade Hot Chocolate Mix
While there are plenty of products available on the market, nothing beats the essence of creating something from scratch. This hot chocolate mix is perfect for those untimely cravings when you want to have a flavorsome drink without making any additional effort. Store some in your pantry or gift it to someone close to your heart for it can make a heartwarming gesture as well.
2. Italian Hot Chocolate Recipe
This quick and easy-to-make hot chocolate is a perfect fit for someone who wants to try a thick creamy drink without spending too much time in the kitchen. The whipped cream topping adds the perfect texture and balances the overall bitterness of cocoa.
Hot chocolate bombs are a thing of the past but that certainly shouldn’t stop you from trying this delish recipe. Premade bombs make for the perfect gift as well as to serve to your guests on dinner nights. While they are a little tricky to make their divine taste filled with all kinds of treats can make for a delicious hot cocoa mug.
4. Quick Hot Chocolate
This quick hot chocolate drink can be made within minutes and offers the perfect warmth and flavor to curb your midnight hot chocolate cravings on any day.
5. Premium Hot Cocoa
This hot chocolate recipe is another perfect recipe for the novice to hot chocolate drinks. Easy to make yet extremely delicious the recipes include some of the finest ingredients to add an extra touch to the hot chocolate drink.
If you have upgraded your winter wardrobe but haven’t thought about your vanity then here is your cue. With winter approaching, all we can think about are warm hues and bold colors, and what better way to revamp your look than by adding new lip colors to your vanity? While lipsticks are always a personal choice and more of a statement piece, they tend to say a lot about a person’s personality. Yet it doesn’t harm to stray away from your usual style and try something new once in a while. If we have got you all pumped up, let us share some of our picks from this season’s lip colors you can add to your collection.
1. SAC Bullet In Date Night
Sara Ali has launched an impressive line of cosmetics under her name. SAC carries an impressive line of lipsticks, Lip glosses, and other cosmetics under its portfolio. The warm and cool-toned lip colors are flattering enough for all skin tones and the long soft crème formula is among the best in the market. The generously pigmented lipsticks are cruelty-free and long-lasting. The shade Date Night is a mauve-toned lipstick a perfect staple to rock on cold winter weddings.
Price: 1500
Image source: SAC.com
2. NYX Soft Matte Lip Cream Liquid Lipstick – Madrid
NYX’s creamy formula took the makeup industry by storm when it first launched in the market. The soft focus finish and the blurry effect it offers are best for anyone who doesn’t like the uncomfortable feeling of thick liquid lipstick. The shade Madrid is a shade for the girl boss and anyone who want to add a bold statement lip color to their collection.
Price: 1200
Image source: daraz
3. Maybelline New York Color Sensational Creamy Matte Lipstick – 656 Clay
Maybelline creamy matte lipsticks are a classic and if you don’t own one then you are missing out. The creamy and comfortable formula of these bullet lipsticks is a staple for every working women’s cosmetic bag. This brown-hued shade is perfect for an everyday look and can be easily carried from day to night.
Another stellar piece from the SAC collection is B’day, a perfect nude lipstick for someone who likes to keep it neutral and doesn’t want to draw attention. This shade of nude is perfectly catered to brown skin tones and the buttery formula makes it worth the splurge.
Price: 1500
Image source: SAC
5. Maybelline New York Color Sensational Ultimatte Slim Lipstick – More Taupe
More Taupe is a perfect shade for the boss lady. The one who knows it all. The brown-colored lipstick with a red undertone is a great option to add to your vanity for winter weddings. The comfortable formula is long-lasting and stays for up to 14hrs.
Price: 1500
Image source: Daraz
6. Maybelline New York Color Sensational Liquid Matte Lipstick Red Wine
If your quest for the perfect red lip hasn’t been met yet then try Maybelline’s Red Wine to make a statement at your next event. This wine-red color is flattering for all skin tones and the formula is perfect to last you all day long.
Prague is a statement piece everyone must own in their vanity. A bright pink color is a perfect option for any curated makeup look which can add an extra touch if you want to make your look stand out.
Lahore, December 12, 2022: Ibrahim Hasan Murad, President University of Management and Technology (UMT) met with His Excellency Mr. Hissein Brahim Taha, Secretary General of the Organization of Islamic Cooperation (OIC) during his visit to Pakistan and announced 114 scholarships for OIC member states. These scholarships are part of the OIC Scholarship Program, which is funded by UMT and is aimed at providing educational opportunities to students from OIC member countries.
Assistant Secretary General OIC Askar Mussinov, Rizwan Saeed Sheikh, Ambassador of Pakistan in OIC and Professor Sajjad Qamar were also present in the meeting.
The scholarships will cover tuition fees expenses and provide mentorship and counselling services to students. Scholarships are available for both undergraduate and graduate studies in various fields including business, engineering, science and humanities.
Ibrahim Murad, President UMT appreciated the efforts of Secretary General OIC to promote education in the Islamic world. Mr. Murad said that these scholarships would play a vital role in the education and capacity building of OIC member state’s youth. Research based Higher Education is the only key to strengthen the Muslim countries; he added. President UMT also stated that UMT would always welcome students and faculty across the globe to transform learners to leaders through research and quality education.
H.E. Mr. Hissein Brahim Taha admired the vision of Ibrahim Murad and congratulated UMT on being ranked 1st in Pakistan in private sector universities. H.E also appreciated the educational efforts of UMT and said that UMT is dedicated to helping students from OIC member countries access quality education to develop skills necessary to succeed in today’s global economy. Mr. Hissein Brahim Taha expressed that these scholarships will help to bridge the educational gap between OIC member countries and the rest of the world.
In addition, it was agreed in the meeting that UMT will host a gathering of top Muslim scientists next year. The gathering will aim to promote cooperation and exchange of ideas between Muslim scientists from around the world.
Later, Ibrahim Murad presented a souvenir to H.E. Mr. Hissein Brahim Taha.
The time has arrived for all realme fans as the 12.12 Sale has gone live on Daraz. And, realme has planned it big – giving upto 25% discount on smartphones and smart AIoT products. For those who were waiting to get their hands on realme’s spectacular phones of the year, it doesn’t get better than this!
So, avail these year-end discounts and get products such as:
realme 9 Pro+ (8GB + 128GB) for PKR 77,399/- down from 79,999/-
realme 9 4G (8GB + 128GB) for PKR 64,799/- down from PKR 66,999/-
With a glowing design, realme C35 (4GB + 128GB) will cost PKR 45,499/- down from PKR 46,999/-
realme C25Y (4GB + 64GB) can be purchased for PKR 33,899/- down from 34,999/-
Grab a realme C11 (4GB + 64GB) at an amazing price tag of PKR 29,999/- down from PKR 30,999/-
Over at the AIoT front, realme has great deals on:
realme Watch S that comes for an exciting price of PKR 14,999/- all the way down from PKR 19,999/-
realme Dart Charge Power Bank for PKR 5,589/- down from PKR 6,999/-
The list doesn’t end here. Other hero products by realme have their prices slashed as well such as realme Power Bank 2i, realme 10000mAh Power Bank 2, realme 30W Dart Charge Power Bank, realme Band 2, realme Buds Q2, realme Buds Air Neo, and realme Buds Wireless Pro, as well as the realme Motion Activated Night Light and realme Smart Scale.
This can be the perfect time for you to buy realme gifts for your loved ones because this for sure is the best realme sale, closing the year with a bang.
Lahore: Zameen.com — Pakistan’s largest real estate enterprise — recently organized a family gala at the project site of Beach Resort by Icon. The attendees received an in-depth analysis on the benefits of investing in the project, while a range of entertainment activities had also been planned for families and children, including a magic show, jumping castle and face painting activity. Zameen.com is the exclusive sales and marketing partner for the project.
Zameen’s Senior Director Laeeque Chaudhry was present on the occasion, and was accompanied by Zameen Project Sales Directors Basil Hafeez, Hafiz Usman Sarwar, and Ali Rehan, while Icon Developers’ Director Sheikh Shakeel, Managing Director Kashif Javaid, Project Director Mohammad Affan and other stakeholders were also in attendance.
With extraordinary scope and location, Beach Resort by Icon is bound to become one of Lahore’s most successful vertical projects that have been introduced in recent years. On top of that, the project has been approved by the TMA. The project’s prime location and easy installment plan make it an excellent investment opportunity for serious buyers and investors.
Speaking at the event, Zameen.com’s Senior Director Chaudhry Laeeque Iftikhar stated that Zameen.com has always strived to present the public with the best and most trustworthy projects, along with opportunities for family entertainment, and that the ongoing event was yet another example of this commitment.
Beach Resort by Icon’s stakeholders showed faith and trust in Zameen.com for the success of the project. They said that the public’s interest in the project is rising day by day due to its prime location, international standard amenities and facilities, and the fact that Zameen.com is the project’s marketing partner.
We had an insightful session with Shoaib Javed Hussain where he talked about State Life celebrating 50 years of service and trust and what the future of investment looks like in Pakistan. Watch the full video to find out more:
#Brandsynario #BrandsynarioCEOStories #StateLife
Ideas are the cornerstone of success in practically every sector in the era of information. Even if you have the most brilliant concept in the world, your influence and effect will be significantly reduced if you can’t convince others to adopt it. And for this reason, among the world’s top business executives, communication is no longer seen as a “soft talent.” Successful leaders do more than just acknowledge the value of good communication. Instead, they research the art in all its manifestations — speaking, writing, and presenting — and work hard to hone their talents.
For instance, Jeff Bezos prioritized writing abilities while he was developing Amazon. He started his leadership team in 2004 by outlawing PowerPoint. He substituted “narratively constructed memos” for slides, which had titles and whole sentences with verbs and nouns.
Top leaders frequently employ the following strategies while speaking with their teams.
1. Use short words to talk about hard things
Image Source: HBS Online
Written concepts might be difficult to grasp because of their length and complexity; these sentences also need more mental energy and focus. If you use shorter words and phrases instead of longer ones, you’ll gain more admirers.
Software programs like Grammarly rate the readability of a piece of writing to determine its quality. Writing samples are given a grade level based on the score. For instance, a document is deemed “extremely simple to understand” if it was created for a reader with at least an eighth-grade education, or the typical American teenager of 13 years old. It doesn’t mean that your work sounds like it was written by an eighth grader. It simply implies that your complex arguments are understandable, and concepts that are understandable are more convincing.
2. Choose sticky metaphors to reinforce key concepts
A metaphor is an effective technique for relating abstract topics to well-known ones. People can travel with metaphors while being seated. Metaphors are short cuts used in business to convey complicated information in succinct, memorable sentences.
Your audience will naturally look for something familiar to assist them make sense of an unfamiliar or abstract subject when you offer it. Introduce a fresh metaphor before they can respond.
3. Humanize data to create value
The key to making any data point interesting and lowering cognitive burden is to personalize it by putting the number in context. Showing them PowerPoint slides with graphs and data just adds to their cognitive load and depletes their mental stamina.
Make an additional effort to make statistics interesting, memorable, and ultimately compelling whenever you present them.
For instance, experts predict that by 2025, people will create 175 zettabytes, or one trillion gigabytes, of data each year. Simply said, most individuals find it impossible to comprehend such a large quantity. But what if I told you that 222 Earth rotations would be required for 175 zettabytes of data to fit on a single DVD? Even though the amount is still large, the description is more interesting because it conjures up a clear picture in your head.
Humanize the facts and make them pertinent to your audience to show the value of your proposition.
4. Make mission your mantra to align teams
A power outage in 1957 rendered most of Wisconsin and Minnesota without electricity. A medical equipment repairman named Earl Bakken noticed a chance to advance the industry while working in his garage. So, he created the first pacemaker that was battery-powered and continued to function even after the electricity was cut off. Bakken’s life now became about more than just making things right. He was on a mission to “alleviate pain, restore health, and extend life.”
More than 50 years after creating Medtronic, Bakken died in 2018. Since then, the firm has seen significant development. Its 90,000 people labor in 150 different countries, and two patients benefit from its medicines every second. Although a lot has changed, one thing hasn’t: the six words that motivated Bakken still guide Medtronic’s employees: alleviate pain, restore health, and extend life.
Bakken continuously kept the company’s objective in the spotlight as a “repeater in chief.”
Transformative leaders communicate excessively. They keep repeating the goal until it becomes a mantra. A mantra is a phrase or slogan that gains power as it is spoken repeatedly. Overcommunication amplifies the effect. You should put your purpose first. Highlight the mission of your business in all written and spoken communications, including marketing materials, presentations, memos, emails, and social media. Stand up for your mission if there is something it stands for.
Anything worthwhile requires a team, a collection of individuals committed to the passionate pursuit of a dream, and a shared vision. The most effective teams follow leaders because they are motivated to do so, but some teams follow leaders who are given influenced by their titles alone.
Stay tuned to Brandsynario for the latest news and updates.
Over the past few years, the social networking and video-creation software, TikTok, has transformed into the internet hub for culinary experimentation, resulting in TikTok food trends with all-time high views and searches. The site has been at the forefront of a revolution in food, as seen by the staggering 106.6 billion views that the hashtag #foodtiktok has received.
This year, a few culinary trends took the top spot and received the most app views. Here are the top 2022 TikTok food trends, from pink sauce to spaghetti chips.
1. Cloud Bread
Source: Tastyfoods
The most popular TikTok food trend of 2022 was cloud bread, which was seen an astounding 3.3 billion times by TikTok viewers. The dish initially became well-known as a component of the Atkins diet in the 1970s, and last year it became a TikTok craze. This low-carb, gluten-free dish has remained popular on TikTok, with many users adding their own unique flavors and brilliant colors.
2. Baked Oats
Source: Tastyfoods
Baked oats came in second with 1.3 billion views, just behind cloud bread, which had over two billion views. In 2022, many of other breakfast recipes were shared after this straightforward one became viral. Its simplicity, which merely calls for oats, milk, mashed banana, and your preferred toppings, has made it a popular among TikTok users.
3. Charcuterie Boards
Source: Sidechef
Charcuterie boards rounded out the top three TikTok food trend lists, receiving 1.2 billion views. TikTok users have been intrigued by food presentations and encouraged to experiment with their own ideas that go beyond the typical charcuterie presentation. Many of these new trends, like butter boards (358.4 million views) and Nutella boards (2.9 million views), have been adapted into board styles for 2022.
4. Pasta Chips
Source: Sidechef
Pasta chips, a brand-new method to consume pasta that was developed in response to the success of air fryers, have had over 1.1 billion views this year. In this recipe, spaghetti is baked or air-fried until it is crisp and crispy. Many users also season their servings with other ingredients, such as chilli or cream cheese dip.
5. Mug Cakes
Source: Sidechef
Mug cake, which had over 1 billion views on TikTok, came in fifth. Users took advantage of this trend to quickly make a cake that fulfills the sweet desire without needing to bake it. The recipe calls for combining common cake components like cocoa powder, flour, and eggs in a cup and heating it in the microwave. Mug cakes come in an infinite number of flavors, so they’re not going to go out of style anytime soon.
6. Birria Tacos
Source: Tastyfoods
If you enjoy devouring tacos, there’s good news for you because this trend of Birria Tacos has received over 922.2 million views. During the epidemic, when everyone was craving comfort food, Birria Tacos, a delicacy made with tacos stuffed with tons of cheese, onion, cilantro, and beef, became quite popular. The ideal way to eat these tacos is with a consommé soup, which is why they are called dippable tacos.
7. Butter Boards
Source: Sidechef
This wildly popular culinary fad from TikTok is a fierce competitor to cheese boards on social media. Butter Boards, made popular by Justine Doiron of the Tik Tok blog, are modeled after charcuterie boards from France. These Butter Boards come with a hardwood board that has been heavily buttered. One may sprinkle their preferred herbs, spices, fruits, and vegetables on this butter. When there is a large crowd present, people like these butter boards with a variety of breads.
8. Pink sauce
Source: Tastyfoods
A Miami chef has been dominating TikTok for the past month with her unique dish: Pink Sauce. In a series of videos, Carly Pii, who goes by the handle @chef.pii, promotes her home-made condiment by dripping obscenely large puddles of deep magenta dressing on top of gyros, fried chicken, french fries, and tacos.
The following were other 2022 TikTok food trends:
9. Cinnamon rolls: 597 million views
10. Nacho tables: 415.1 million views
While recipe videos and food trends may also be found on other social media sites like Instagram and Facebook, TikTok seems to be influencing culinary trends among Gen Z and millennial, the younger generations. TikTok has established itself as a trendsetter for the food and beverage sector and beyond, despite the fact that some people may dismiss the site as just another social networking app.
It is amazing that most app industries were able to stay up with 2020 downloads in a year whereas some witnessed five years increase in a matter of months. The number of downloads decreased overall in 2021, with popular applications like TikTok, Facebook, and Snapchat losing more than 100 million downloads. Downloads and usage of several more recent categories, including bitcoin, increased significantly in 2021 compared to the previous year. The expansion of tourism and hospitality also benefitted other industries, such as travel, transportation, and dating.
Here is a list of the most downloaded apps of 2022
TikTok
One of the most well-known applications on all platforms to date is TikTok. It is the most downloaded app, according to the list. It has already been downloaded more than 2 billion times worldwide. The pandemic-related global lockdown contributed to the increase as well. For many people, TikTok provides revenue in addition to being a source of amusement.
Instagram
One of the most widely used applications and biggest social media networks is Instagram. There are around 1.4 billion users per month. It was introduced in 2010, and Facebook bought it two years later. In order to engage the audience, several major businesses often post content on this site using Instagram Lives, IGTV, and stories. Reels entered the market two years ago, and TikTok is now directly in rivalry with it.
Facebook
Image Source: West Observer
Facebook is one of the most well-known programs, with 2.9 billion monthly active users and 416 million downloads in the previous year. People may now communicate with long-lost pals and those they don’t frequently run across. Users may now connect with others who share their interests thanks to Facebook. Additionally, it has aided in corporate expansion, consumer acquisition, and advertising. This software is still quite versatile, making it the third most downloaded app of 2022.
Telegram
One such well-liked messaging app is Telegram. More than 500 million people utilize it on a regular basis. In addition to chatting, you may send others documents, movies, and other documents. It is cross-platform compatible and supports hashtags and mentions as well. Large corporations and organizations will find it beneficial and handy as a result. Large groups and both public and private channels can be created.
Zoom
Image Source: Tech Radar
Due to the pandemic, practically all firms now operate remotely. Despite becoming commonplace, video conferencing was still utilized by many firms. More than 300 million people participated daily in April 2020, and in January 2021, it had been downloaded more than 38 million times. It has been a really helpful tool for individuals to remain in touch with relatives and friends during the epidemic and is still proving its worth which is why it is the 5th most downloaded app of 2022
Snapchat
Particularly among young individuals, Snapchat is a well-liked app. More than 200 million downloads of it have been made. Use Snapchat for both personal and professional purposes. You may simply and quickly create ads based on geography and distribute them to their intended audience thanks to its Instant Create function.
Capacut
Image Source: PCMag
A video editing app for iOS and Android is called CapCut. TikTok video editing is done using it. The program has a variety of editing features, including stickers, filters, background music, and speed adjustments. The videos may also be divided, reversed, and used for a variety of other purposes.
Spotify
With more than 320 million monthly users and over 144 million premium members, Spotify is one of the most downloaded apps. Here, you may create a playlist of your personal favorites or stream music from any artist in the globe. Additionally, podcasts are accessible here. You have the option of using it for free with advertisements or upgrading to a premium account for an ad-free experience with more features.
WeChat (Popular on Appstore)
Image Source: bbc
Chinese instant messaging, social networking, and mobile payment software WeChat was created by Tencent. With more than 1 billion monthly active users since its first release in 2011, it has grown to become the largest independent mobile app in the world.
Meesho
(Popular on Google store)
Meesho is a platform for online resale that enables anybody to launch a company without having to make a financial commitment. More than 2.6 million resellers in India choose Meesho as their preferred business platform. Vidit Aatrey and Sanjeev Barnwa created the business in 2015, and it has its headquarters in Bangalore, Karnataka.
As a result, these are some of the most downloaded applications that are also on the list of the most downloaded apps. There are several additional applications that users like having because of their usefulness or unique features. You can download any program on this list that you haven’t tested to see whether it appeals to you.
The Pakistani smartphone industry is growing quickly thanks to popular apps like TikTok and Pubg, which makes room for other emerging companies like Infinix and Vivo that saturate the market and compete with premium brands like iPhone and Samsung.
Here is a list of the top smartphones for 2022.
1. Vivo V23
Image Source: GSM Arena
Rs: 100,000
Vivo just unveiled the powerful Vivo V23 in Pakistan. It is constructed using Funtouch OS 12, which is based on Android 12. It comes in the hues Sunshine Gold and Stardust Black. The dual SIM, dual standby V23 phone is compatible with 2G, 3G, 4G, and 5G network bands. It sports a MediaTek Dimensity 920 5G Chipset and an Octa Core Processor. It sports a 90Hz screen refresh rate and 6.4-inch AMOLED capacitive touchscreen display with Schott Xensation Up protection.
2. Apple iPhone 14 Pro Max
Image Source: Mega.pk
Rs : 530,000
With its remarkable capabilities, Apple’s new iPhone 14 Pro Max has generated a surge of enthusiasm among consumers. It comes in Space Black, Silver, Gold, and Deep Purple hues and was built using iOS 16. With compatibility for 2G, 3G, 4G, and 5G network bands, it is a dual SIM phone. This phone contains an Apple A16 Bionic Chipset and a Hexa Core Processor. It sports a 6.7-inch LTPO Super Retina XDR OLED touchscreen display with scratch- and oil-repellent glass.
3. Oppo F21 Pro 5G
Image Source: Zola.pk
Rs: 84,000
Due to its outstanding 6.43 inch AMOLED screen with a resolution of 1080 x 2400 pixels and Schott Xensation glass protection, the Oppo F21 Pro 5G is one of the top smartphones of 2022. For slick and effective performance, it also includes a quick CPU, an Adreno 619 GPU, 128 GB of internal memory, and 8 GB of RAM. Long usage is guaranteed without the need for regular charging thanks to the powerful 4500 mAh battery.
4. Vivo Y21
Image Source: Rocket.pk
Rs: 40,000
In Pakistan, Vivo debuted the new Vivo Y21. This phone is built with Funtouch 11.1 and runs the Android 11 operating system. The phone will use a Mediatek MT6765 Helio P35 chipset and an Octa Core processor. The phone is compatible with the 2G, 3G, and 4G networks. It is a dual-SIM phone that supports dual standby. Midnight Blue and Diamond Glow are the two colour options for the phone.
5. Vivo V23e
Image Source: Pak MobiZone
Rs: 70,000
Vivo will soon release the powerful new Vivo V23e 256GB in Pakistan. It includes both FunTouch OS 12 and Android 11 OS. It comes in the shades Sunshine Coast and Moonlight Shadow. Hybrid Dual SIM and Dual Standby phone, model number V23e 256GB, supports 2G, 3G, and 4G bands. It has a MediaTek Helio G96 Chipset and an Octa Core Processor. 6.44 inches of AMOLED capacitive touchscreen real estate are available.
6. Realme c35
Image Source: PakMobiZone
Rs: 47,000
The brand-new Realme C35 has gone on sale in Pakistan. The release date of this phone is May 17, 2022. The phone was constructed with Realme UI 2.0, an Android 11 OS-based user interface. This phone has a Unisoc Tiger T616 chipset and an Octa Core processor. The phone is compatible with the 2G, 3G, and 4G networks. It has dual standby and dual SIM functionality. Glowing Green and Glowing Black are the two color options for the phone.
7. Infinix Note 12
Image Source: Techin.pk
Rs: 41,000
The Infinix Note 12 has been unveiled by Infinix in Pakistan. The release date of this phone is May 17, 2022. The phone is built with XOS 10.6, an Android 11-based operating system. It is equipped with a MediaTek Helio G88 chipset and an Octa Core processor. The phone has dual standby and dual SIM capabilities. The 2G, 3G, and 4G network bands are supported. The hues of this phone are Sunset Golden, Force Black, and Jewel Blue.
8. Infinix Hot 12
Image Source: Homeshopping.pk
Rs: 36,000
In Pakistan, Infinix has debuted its newest smartphone, the Infinix Hot 12. The release date of this phone is April 30, 2022. The phone is built with XOS 10.6, an Android 12 OS-based operating system. It is equipped with a MediaTek Helio G85 chipset and an Octa Core processor. The phone has dual standby and dual SIM capabilities. The 2G, 3G, and 4G network bands are supported. There are four color options for this phone: Racing Black, Legend White, Origin Blue, and Lucky Green.
9. Samsung A32
Image Source: Pak Mobi Zone
Rs: 58,000
Samsung has introduced the powerful new Galaxy A32 in Pakistan, and the features are sure to impress customers. It was constructed using one UI 3.0 and Android 11 OS. Awesome Black, Awesome White, Awesome Blue, and Awesome Violet are the colour options for the Galaxy A32. It is a dual SIM phone that is compatible with the 2G, 3G, and 4G bands. The powerful MediaTek Helio G80 chipset in the Galaxy A32 features an Octa Core processor. It features a 6.4-inch, Super AMOLED capacitive touchscreen with Corning Gorilla Glass 5 protection and a sizable display.
10. Infinix Zero X Pro
Imag Source: Quality Mart Pakistan
Rs: 24,000
Oppo has launched its new Oppo A16 in Pakistan with great features and amazing specifications. It is packed with ColorOS 11.1 based on Android 11 OS and is available in Pearl Blue, Space Silver and Crystal Black colors. A16 is a dual SIM and dual standby smartphone which supports 2G, 3G and 4G network bands. It has Octa Core Processor with MediaTek Helio G35 Chipset. It has 6.52 Inches IPS LCD Capacitive Touchscreen Display with a screen refresh rate of 60Hz.
The high surge of PTA taxes along with the taxes on imports have made it very difficult to find an affordable smartphone with striking features and long-lasting quality However the above-mentioned have been proven to give their value for money.
KARACHI, Pakistan – The wait is over! SoulFest’ 22 Karachi finally kicked off with a bang today on the 9th December at the Beach View Park, Clifton. The event is brought to the people of Karachi through Jazz in collaboration with Active media.
The event commenced with a ribbon cutting ceremony by Murtaza Wahab. SoulFest’ 22 is being hosted by the famous RJs Dino Ali and Sophiya Anjum from FM 91 and the artist line up for the day included top notch versatile artists of our time including, DJ Neha, Safeer Jaffary, Mannu, Talal Qureshi and Manj Musik RDB. The stars rocked the stage and each of them gave a memorable performance that was enjoyed by the crowd. Thousands of people gathered at the venue to enjoy good food and music with their loved ones.
The event was a huge success with not only great performances but also a variety of food stalls and entertainment for both children and adults. Many renowned bloggers also showed up on the first day and were full of praise for the event on their social medias.
The 3-day event is powered by Kashmir Cooking Oil in association with National Foods Limited and sponsored by Karachi Metropolitan Corporation (KMC), EasyTickets.pk, McDonald’s, Hush Puppies, East River Digital, Samsung, Tamasha, Kinetic Pakistan, FM 91, Dettol, Tapal Danedar, Careem and Spark Entertainment.
Tickets are available for purchase on EasyTickets.pk and are also available at the venue.
Lahore – Saturday, December 10, 2022: TCL, Pakistan’s No. 1 LED TV brand, collaborates with the e-commerce giant, Daraz, to gear up for the massive 12.12 sale. This exciting sale will kick off on December 12, 2022, and will last till December 23, 2022. This sale will offer users huge discounts, free shipping, vouchers, and easy monthly installments.
TCL is giving amazing offers on TCL and Iffalcon products in its official store on Daraz to enhance the experience of its valued customers. TCL is extending unbeatable offers and upsized promotions to its customers through this fantastic sale. Not only this, the sale will feature Iffalcon U62 4K HDR TV with a Bezel-less design, Micro Dimming, Dolby Audio, and 32 inches Iffalcon S52 HD TV and 40 inches S52 FULL HD TV and much more at huge discounts.
While talking about the mega sale, Majid Khan Niazi, Head Of Marketing TCL, said, “We are excited to end this year with our 12.12 sale with Daraz. We again partnered with Daraz to end this year with a bang and to provide our consumers with a fantastic shopping experience in addition to the high-quality, premium products they expect from us.
TCL has remained the leading player in the Global Consumer Electronics industry. With a global presence in over 150 countries, the brand is working towards building a prominent role in the Pakistani electronics market by offering high-end technology at highly affordable prices.
The wait is finally over as BOL has finally released one of the funniest advertisement of Pakistan featuring some of the biggest political bigwigs in the country.
The media channel had previously released a teaser featuring Imran Khan, Shehbaz Sharif, Asif Zardari, and Maulana Fazal-ur-Rehman in a comedic mood, leaving viewers guessing what was brewing and eagerly waiting in anticipation.
Now the wait is finally over as BOL has released the full advertisement. The highly creative and comedic advertisement has hit the screens and garnered immense interest and has been praised for its creativity.
The full advertisement has also laid to rest the rumour mills that the politicians will be appearing on screen together for the first time. Rather it shows their characters in a comic mood.
The rib-tingling advertisement shows the political characters squabbling over watching their favourite channel and gaining control of the TV remote.
After Maulana Fazal-ur-Rehman, Shehbaz Sharif and Zardari make sarcastic comments, Imran Khan suddenly appears and brushed them aside to regain control.
While using his famous catchphrase, ‘Are we servers’ (hum koi ghulam hai?), Imran Khan refuses to hand over the TV remote to watch the channel of their choice.
Instead, he quips, “We will only watch Pakistan’s No.1 channel Bol who is fighting the war for Haqeeqi Journalism’. He adds, ‘No one except Bol is standing up for Pakistan. Watch Bol”.
The history of advertising in Pakistan is filled with funny and innovative ads. Many of these are still remembered due to their sharp wit, humour and creativity.
An excellent example is the Dentonic ad in the 90s which is still fondly remembered. Not to forget the ads of other electronic and cellphone companies that we grew up with.
This is perhaps the first time a channel had released an advertisement with a comic vibe. It not only keeps viewers impressed but is also an excellent depiction of the current political scenario in the country. This ad is certain to make a place in the most iconic advertisements in the country.
Bisconni Cakes have initiated the campaign #SochKaFLObadlo to play a role in changing the perspective of looking at the negative things around us through a positive lense.
The campaign has been initiated with the thought of breaking stereotypes and build an inclusive society.
Under this campaign, they have launched short videos with a strong message.
Their recent release in account of International Human Rights Day, emphasizes that respect is a right of every inalienable living being regardless of their cast, race or gender.
They are hitting harder on the thought of normalizing a respectable profession for the transgender community, who are as human as all of us.
The transgender community in Pakistan often faces discrimination and violence, and is not given basic human rights. 91 transgender women were killed in just one province of Pakistan since 2015. Despite the relatively progressive laws for transgender people, in reality, they are given little protection. Pakistan is in fact one of the only 12 countries worldwide that acknowledges transgender identity on their national ID cards.
Transgender people, and transgender women, in particular, face harassment, mistreatment, and exclusion from society, from the public health care system, education system, employment, and other institutions of government. Five years ago, Pakistan passed legislation guaranteeing basic rights for transgender citizens and outlawing discrimination in its 2018 Trans Protection Act.
In this campaign, Bisconni Cakes is encouraging people to show respect to Transgender like any other gender. It is we who need to understand that they are also human beings and they have a right to live their life as well with freedom and dignity.
We need to show support and motivate them to choose respectful professions. We need to end their struggle and open doors of opportunities for them. We need to break the stereotype. After all, blessings cannot only be earned in the form of charity but by helping someone out by taking a stand for them.
Lahore, 9 December 2022 – Alibaba.com, a leading platform for global business-to-business (B2B) trade, hosted its second seller summit in Lahore to highlight export opportunities available to local businesses from online commerce, reaffirming its commitment to helping exporters in the region enter the global market. The event this time was well attended by more than 250 participants including over 100 participants who tuned in online.
The Alibaba.com seller summit, titled “Bharo Digital Export ki Nayi Udaan Lahore se”, discussed various aspects of B2B e-commerce including the promising categories of products from Lahore in the global market and how Pakistani exporters can tap the opportunity. Alibaba.com representatives also provided the participants with tips and advice on equipping themselves with the necessary skills and tools to thrive as sellers on Alibaba.com.
The event featured a line-up of leaders from Alibaba.com as well as prominent industry leaders from Lahore’s business circle, including Mr. Song Song, Head of Alibaba.com Pakistan; Mr. Maaz Mehmood, Executive member of Sundar Trade and Industry Association; Mr. Ahmed Jahangir, Executive Director of Home Textile Business at Nishat Mills; Ms. Amy Li, Marketing Head at Alibaba.com Pakistan; and Mr. Aziz Ur Rehman, Founder of Adan Enterprises.
“I am greatly encouraged to see the enthusiasm of the business community in Lahore for transitioning to the digital age by grasping opportunities in B2B e-commerce, which is why we are here again to meet with local business leaders and entrepreneurs. We look forward to working with more SMEs here to help drive export opportunities for Lahore, and contribute to the growth of Pakistan’s national economy,” said Mr. Song Song.
Speaking at the event, Mr. Maaz Mehmood said: “We are thankful to Alibaba.com for organising this event. Lahore has huge potential for e-commerce but we are still following traditional ways of doing business. We need to encourage buyers and sellers of this age to become part of global e-commerce through platforms such as Alibaba.com.”
Commenting on the potential of Pakistani exports, Ms. Amy Li said: “Apparel and textile export from Pakistan is on the rise with a year-on-year growth of 4.18% in export volume during July-August 2022, according to data from the Pakistan Bureau of Statistics. In particular, the knitwear category witnessed a year-on-year growth of 16.95% in export volume while non-knitted garment a year-on-year growth of 8.49% during the same period. We expect Pakistani export will reach a new level as an increasing number of sellers go online and go global with e-commerce.”
Sharing his thoughts at the event, Mr. Ahmed Jahangir said: “Platforms like Alibaba.com are creating level playing fields and helping businesses to reach genuine global buyers with minimal investment. This helps exporters save time from looking for buyers and allows them to spend more energy on making good-quality products for buyers.”
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