Major Internet Breakdown has Severely Affected Digital Agencies

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Dec 2, 2024

Pakistan-based freelancers, digital marketers, and even agency owners are shaken because the recent internet interruptions have become a constant reality. Being rejected by the government while termed as “minor incidents,” internet usage has not only worsened people’s frustration but also driven them sceptical of authorities’ true intent.

Freelancers and Digital Agencies in Crisis

For months, internet users have been struggling with slow speeds and unreliable connectivity, hindering access to platforms such as WhatsApp, TikTok, and Instagram. These are the platforms that make up the backbone of Pakistan’s digital economy, enabling thousands to earn through freelancing and digital marketing. Outages reportedly linked to the government testing a new “firewall” have disrupted business operations nationwide.

Downdetector reports of major platform outages spiked this week, indicating the scale of the problem. Many believe that the firewall, which has been touted as a move to enhance cybersecurity and content control, is being used to suppress political dissent, especially when protests are taking place. The government says it is necessary to counter cyberattacks and terrorism, claiming millions of threats are made daily.

Livelihoods at Risk

For digital workers, the implications have been catastrophic. A freelance graphic designer in Karachi said, “With clients overseas, even a few hours of downtime can mean losing a project. How are we supposed to survive this?” Agencies handling social media campaigns for local businesses are also reporting delays in content delivery and plummeting client satisfaction.

It has furthered the debate of whether such outages are technically oriented or politically motivated. The critics believe that it is the case of preferring information control by the government, instead of rectifying the actual technical problems within the outdated internet structure in Pakistan. This, over time, has developed widespread dissatisfaction among the young generations due to limited internet services. Innovation and competitiveness in the world’s digital economy are dampened.

Screengrab taken from Dow Detector — Source: Dawn

Future for Digital Workers

Although the government has promised to upgrade its web management systems and expand 4G and 5G services by 2025, the immediate future is bleak for the digital workforce. Until stable connectivity is restored, Pakistan risks alienating its freelancers and entrepreneurs who have long relied on the Internet to stay afloat in a challenging economic landscape.

With no clear resolution in sight, the nation’s digital economy faces an uncertain road ahead, where every disruption chips away at the hopes of those striving for financial independence online.

Stay tuned to Brandynsario for the latest news and updates

Wicked and Moana 2 Make Waves in Pakistan

By

Mahnoor Rashid

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Dec 2, 2024

This weekend, Wicked and Moana 2 shattered box office records worldwide, with their success echoing strongly in Pakistan. Families and friends have flocked to cinemas, marking a new high for the local entertainment industry. Both films have been celebrated for their compelling narratives, extravagant visuals, and star-studded casts.

A Record-Breaking Weekend

Disney’s Moana 2 emerged as the weekend’s biggest draw, earning an impressive $221 million in its five-day domestic debut and $386 million internationally. A sequel to Moana, this movie has set records for the biggest Black Friday release. The film revisits Polynesia, where Moana goes on an adventurous quest to find the lost island of Motufetū. The heartfelt movie features beloved characters and new voices, including Rose Matafeo and Nicole Scherzinger, and appeals to audiences of all ages. Meanwhile, Jon M. Chu’s Wicked continues to defy expectations. So far, the movie has made $80 million over the traditional weekend and $117.5 million across the five-day Thanksgiving holiday. The adaptation of the Broadway classic has now grossed $359.2 million globally, making it the highest-grossing Broadway adaptation in North America.

A Hit in Pakistani Cinemas

In Pakistan, both films have seen amazing turnouts. With the recent upgrade of cinema infrastructure in cities like Karachi, Lahore, and Islamabad, more families are choosing to experience blockbusters on the big screen.

Moana 2 has proven especially popular among families, with sold-out shows in premium cinemas. The film’s breathtaking visuals and heartwarming story are deeply relatable to younger audiences. Disney’s consistent appeal in Pakistan has ensured the film enjoys repeat visits from fans eager to relive Moana’s journey.

Wicked has drawn significant crowds as well, particularly among fans of musicals and Broadway adaptations. Its magical storytelling and iconic songs are striking a chord with local audiences, some of whom are experiencing the Wizard of Oz universe for the first time. High-end theatres have reported robust ticket sales for the musical, driven by word-of-mouth and positive reviews.

This weekend has become one of the most successful in global box office history. In Pakistan, these films have restarted cinema-going culture, bringing families and friends together. As Moana 2 continues to break records and Wicked climbs global charts, both films exemplify the magic of storytelling and the enduring power of cinema. Fans in Pakistan eagerly await what these franchises will offer next!

Stay tuned to Brandsynario for the latest news and updates

Pakistan’s Inflation Drops to 4.9% in November, Lowest in 78 Months

By

Yousuf Yaseen

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Dec 2, 2024

Pakistan’s inflation rate sinks to a low of 4.9 percent in November 2024, according to the PBS. The Consumer Price Index (CPI) increased by 0.5% on a monthly basis from 1.2%, registered in October. Average inflation for May’FY2025 stood at 7.88% down from 28.62% in the same period of FY2024, according to the Arif Habib Limited Research.

In November 2008, the State Bank of Pakistan (SBP) reduced its interest rate by two and a half per cent. This year, the central bank has lowered the rates by 700 basis points and the benchmark now stands at 15% since June. According to Bloomberg, the rate will go down to 13.5% by June 2025. The Finance Ministry estimated the inflation rate for the month ending November between 5.8% and 6.8%. According to the IMF, for 2024, the consumer prices’ point figure of 9.5 is forecasted. Reduced food prices and moderate demand also played a key role in this sharp decline in inflation rates.

Stay tuned to Brandsynario for the latest news and updates

VPN Registration Deadline Extended, Confirms PTA

By

Warsha Kashif

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Dec 2, 2024

VPN Registration Deadline Extended, Confirms PTA

Chairman Major General Hafeez Ur Rehman of Pakistan Telecommunications Authority (PTA) confirmed on Saturday that the government has approved an extension for the deadline to register VPNs.

Previous Deadline and Grace Period

The Ministry of Interior initially announced that unregistered VPNs would be shut down by the middle of November. However, later, a two-week “grace period” was announced, allowing people to register VPNs before the deadline.

PTA’s Decision Not to Block VPNs

The deadline ended last night, but PTA has not issued an official statement on the VPN matter. However, PTA Chairman Maj Gen Hafeez Ur Rehman spoke to certain media outlets. He confirmed that the authority would not block VPNs as the government has decided to extend the deadline. This was also due to the constant pressure from stakeholders and the IT industry. The PTA chief reassured users that VPNs would not be blocked on November 30, as initially planned. “VPNs will not be blocked today,” he said, addressing concerns about disruptions.

However, he did not specify a new deadline for registration, adding, “How long VPN registration is extended is a matter for the interior ministry.”

The extension follows a request from Wispap, which had urged the interior ministry to extend the deadline to “facilitate compliance.”

Surge in VPN Use After Social Media Ban

The use of VPNs witnessed a spike in Pakistan after authorities banned social media site X, formerly known as Twitter, over “national security” concerns.

The government’s decision to extend the VPN registration deadline gives users more time to comply with the new regulations while maintaining internet access amid rising VPN usage.

Stay tuned to Brandsynario for the latest news and updates

Haier Named Official Partner of the Australian Open for 2025-2027

By

Sania Saeed

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Dec 2, 2024

MELBOURNE, Australia — Haier announced today it is the official TV and Appliance partner of the Australian Open and Summer of Tennis events. The two sides marked the partnership with an announcement ceremony in Melbourne, underscoring Haier’s global commitment to sports and enhancing quality of life worldwide.

Over the next three years, Haier will collaborate with the Australian Open—one of the world’s premier sporting events—to highlight its cutting-edge smart home innovations. The partnership aims to deliver immersive fan experiences by integrating advanced technologies in home appliances, including kitchen, laundry, and climate control systems, with the excitement of world-class tennis.

Li Huagang, Senior Vice President of Haier Group and Chairman and CEO of Haier Smart Home, commented on the alliance: “This partnership with the Australian Open marks a critical step in our globalization efforts, showcasing our commitment to sports and innovation. The Australian Open, as one of the four Grand Slam tournaments, aligns perfectly with Haier’s commitment to bring consumers worldwide more creations and possibilities, as well as groundbreaking smart home solutions.”

Craig Tiley, CEO of Tennis Australia, shared his enthusiasm for the new partnership, stating: “We are delighted to welcome Haier as an official partner of the Australian Open.

Haier’s dedication to innovation and quality aligns perfectly with the values of our sport and events. This collaboration will not only elevate the fan experience but also introduce cutting-edge technology that adds a fresh and dynamic dimension to the summer of tennis.”

In recent years, Haier launched “Play with Number One,” a global initiative celebrating its legacy of quality and sustainability in smart home solutions. The spirit of “Play with Number One” embodies the same tenacity and pursuit of excellence that propels elite athletes – the relentless dedication to pushing boundaries and achieving greatness.

Just as tennis champions devote countless hours perfecting their serve and mastering every stroke, Haier’s entrepreneurial journey reflects a similar devotion to excellence – transforming from a small refrigerator factory into a global pioneer in smart home technologies. This remarkable evolution demonstrates the power of unwavering determination and bold innovation, qualities that resonate deeply with the sporting spirit of champions.

During the Australian Open, Haier will introduce unique brand experiences through both online and on-site activations, reflecting its commitment to leadership in the home appliance industry.

Haier will also support grass-roots tennis clubs across Australia as part of the push to get more people playing tennis, with more detail to be announced soon.

This partnership strengthens Haier’s global sports marketing efforts, expanding its influence and reinforcing its position as a leader in smart home solutions. Looking forward, Haier will continue building new global partnerships, working with stakeholders to build a smarter and better future. This partnership strengthens Haier’s presence in the most important global sports events, reinforcing its position as a global leader.

Cristiano Ronaldo Fan Wins $1 Million In MrBeast Latest Video

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Yousuf Yaseen

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Dec 2, 2024

In 2024, the football star Cristiano Ronaldo surprised everyone with his new role in YouTube content creation. He collaborated with MrBeast on a football challenge against Khalid, one of his fans. The stakes were set high – $1 million in cash for Khalid in exchange for taking money from charity.

Khalid performed exceptionally well by making three bullseyes out of five shots while Ronaldo failed to crack even one. In return, Ronaldo gave a positive response to the loss. “Well, I’m glad for Khalid,” he added, acknowledging how transformative the victory would be for him.

Stay tuned to Brandsynario for latest news and updates

Paid to Defame: The Truth Behind Social Media Attack On Salman Ali Agha

By

Huzaifa Gaba

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Dec 2, 2024

truth-behind-social-media-attack-on-salman-ali-agha-salman-ali-agha-to-lead-pakistan-t20i-squad-against-new-zealand-babar-azam

Salman Ali Agha, a name that has steadily risen in Pakistan’s cricketing circles, has recently found himself in the crosshairs of an orchestrated smear campaign. Appointed as the vice-captain of Pakistan’s white-ball team on October 27, 2024, following Mohammad Rizwan’s elevation to captaincy, Salman’s leadership credentials are now being under scrutiny.

Why PCB Trusted Him?

Salman’s appointment as vice-captain was largely rooted in his exceptional performances in Test cricket, where he showcased a sharp cricketing intellect, unwavering fighting spirit, and natural leadership qualities.

Despite never having played an international T20 match before his appointment as vice-captain, Salman stepped into the role with determination, making his debut during Pakistan’s tour of Australia last month. While this decision by the PCB may raise eyebrows, it highlights the trust placed in his leadership potential and overall cricketing acumen.

His domestic T20 record — 80 matches, 1105 runs at an average of 18.72 and a strike rate of 116.68 — might not immediately justify a leadership role in the format. However, his value as an all-rounder is undeniable, with 38 wickets at an impressive bowling average of 22.71.

In addition, Salman demonstrated glimpses of T20 brilliance in the most recent Pakistan Super League (PSL) season. Representing Islamabad United, the eventual champions, he scored 310 runs in 12 games at an average of 31 and an excellent strike rate of 140.27. This performance underscored his ability to adapt and thrive in the shortest format of the game.

Criticism of the PCB’s decision to base a T20I vice-captaincy on Test cricket credentials is a fair discussion. However, the backlash directed at Salman Ali Agha is misdirected. He didn’t campaign for the role; it was a responsibility entrusted to him. He simply accepted the opportunity with the determination to prove his mettle.

The Smear Campaign

After leading Pakistan to victory in the first match of the T20I series against Zimbabwe—his first series as a full-time captain with captain Rizwan resting in this series, Salman should have been commended for his performance. Instead, a wave of negative comments emerged online, questioning his abilities and his position in the T20 team.

A deeper look reveals an alarming pattern. Many of these comments come from newly created social media profiles with little to no activity, suggesting a coordinated campaign. Comments such as “Salman doesn’t deserve to be in the T20 team” or “Why was he even appointed vice-captain?” lack substance and context, clearly aimed at tarnishing his image.

Paid PR or Genuine Criticism?

This is not the first time a leadership candidate in Pakistan cricket has faced a sudden online attack. Shan Masood experienced a similar wave of criticism after being named red-ball captain. The timing and nature of these campaigns point to something more than just passionate fan reactions—it feels like a deliberate effort to undermine these players.

Whether it’s a paid PR campaign or agenda-driven criticism, these attacks divert attention from actual performance and progress on the field. Salman’s rise and the opportunities given to him are the result of his hard work and the trust placed in him by the PCB.

If there is a critique to be made, it should be directed at the PCB’s decision-making process. Appointing a T20I vice-captain based on Test cricket success is unconventional and invites debate.

However, this debate should focus on the decision-makers, not the players who are doing their best to fulfil their roles. As cricket fans, we should evaluate players on their performance and potential rather than succumbing to narratives set by questionable online campaigns.

Stay tuned to Brandsynario for the latest news and updates.

Champions Trophy 2025: PCB Clarifies Stance, Rejects ‘Surrender’ Charges

By

Web Desk

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Dec 2, 2024

champions-trophy-2025-pcb-rejects-surrender-charges-Pakistan Cricket Board as PCB and new chief-pcb-issues-advertisement-for-mens-team-coaching-staff

The drama around the 2025 ICC Champions Trophy hosting rights continues to unfold, but the Pakistan Cricket Board (PCB) is making one thing crystal clear: they haven’t backed down.

After weeks of speculation, rumors surfaced claiming that the PCB had “surrendered” in the ongoing tug-of-war with the Board of Control for Cricket in India (BCCI). However, PCB officials are putting those claims to rest.

What’s the Fuss All About?

The Champions Trophy, scheduled for February-March 2025, was awarded to Pakistan as the host. But the BCCI’s refusal to send the Indian team to Pakistan, citing government restrictions, has thrown a wrench into the plans.

To navigate this standoff, a “partnership formula” is now on the table. According to this proposal, both Pakistan and India would play their matches at neutral venues—likely in Dubai—whenever ICC events are hosted in each other’s countries over the next three years.

Despite whispers of a compromise, sources close to the PCB have dismissed any notion of surrender. If anything, the fact that the BCCI and ICC are still deliberating over the proposal shows that the PCB’s stance has weight.

In their defense, PCB officials pointed out that if they had caved, there wouldn’t be a need for delays or further discussions. Clearly, the ICC and BCCI are taking their time to consider the consequences of rejecting Pakistan’s terms.

What’s at Stake?

Here’s where it gets even more interesting. If the partnership model is approved, it won’t just affect the Champions Trophy. It would also set a precedent for future ICC tournaments.

India is scheduled to host three major events in the next few years, including:

Women’s World Cup 2025
T20 World Cup 2026 (co-hosted with Sri Lanka)
Champions Trophy 2027

Under this model, Pakistan wouldn’t travel to India for any of these tournaments, with Dubai serving as the neutral venue for their matches.

The ICC seems to favor this formula as a way to avoid legal battles with Pakistan. If both boards agree, the matter could be settled without the need for a formal vote among ICC members.

For now, the PCB is holding its ground, and rightly so. This isn’t just about hosting rights; it’s about asserting Pakistan’s place on the international cricket stage.

The ball is now in the ICC and BCCI’s court. While no final decision has been made, the PCB’s firm stance has undoubtedly added pressure. If the partnership model is accepted, it could mark a new chapter in how ICC events are handled between these two cricketing giants.

Stay tuned to Brandsynario for the latest news and updates.

Champions Trophy: Will PCB’s ‘Partnership Formula’ Solve Pakistan-India Deadlock?

By

Web Desk

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Dec 2, 2024

why-icc-champions-trophy-2025-schedule-is-still-under-wraps-icc-champions-trophy-2025-tickets-to-go-on-sale-prize-money-tomorrow

The Champions Trophy 2025 is already making waves—and not for the cricket itself. Instead, all eyes are on the diplomatic tug-of-war between the Pakistan Cricket Board (PCB) and the Board of Control for Cricket in India (BCCI).

With the tournament set to be hosted in Pakistan, the BCCI has refused to send its team across the border, citing government restrictions. But the PCB isn’t backing down without a fight.

Enter the “Partnership or Fusion Formula,” a bold proposal from the PCB that could change how ICC tournaments are played.

What is the Partnership or Fusion Formula?

The formula suggests that if Pakistan and India are scheduled to play ICC tournaments in each other’s countries, their matches should be shifted to neutral venues like the UAE.

For example, the Champions Trophy 2025 will remain in Pakistan, but India’s matches, and potentially some key knockout games, would be played in the UAE. The same rule would apply if an ICC event were held in India—Pakistan’s matches would be shifted to Dubai.

This approach aims to maintain the hosting country’s rights while accommodating the political realities between the two cricketing giants.

A New Era of Cricket Diplomacy?

If accepted, this formula wouldn’t just apply to the Champions Trophy. It could be the blueprint for ICC events over the next three years, ensuring Pakistan and India continue to participate without compromising their governments’ stances.

The PCB has made it clear: this isn’t about money. A PCB source stated, “We aren’t asking for extra revenue. It’s about respect and fairness.” The board is standing firm on its principle, refusing offers for a bigger share of the tournament’s earnings.

While the BCCI initially showed interest, progress has hit a snag. With holidays and office closures in the UAE, and Jay Shah recently stepping in as ICC Chairman, the issue remains unresolved. However, behind-the-scenes talks are reportedly ongoing, with PCB Chairman Mohsin Naqvi and other top officials in Dubai to iron things out.

What Happens if the Fusion Formula Fails?

The PCB has made its stance clear. If India doesn’t accept the proposal, Pakistan might refuse to send its team to India for future ICC events. This could create a ripple effect, impacting tournaments, broadcasters, and fans.

Given the financial and emotional stakes of an India-Pakistan clash, it’s hard to imagine the ICC letting this issue escalate further.

The “Fusion Formula” offers a way forward, balancing national pride with practical realities. But it’s not without its challenges. Can such a solution sustain the long-term rivalry? Will fans accept matches moved to neutral venues?

For now, the Champions Trophy 2025 remains a key test case. If the PCB and BCCI can agree, this could pave the way for smoother cricketing ties—or at least ensure the game doesn’t become a casualty of politics.

Stay tuned to Brandsynario for the latest news and updates.

Banks to Remain Open on Weekend for Hajj Applications

By

Warsha Kashif

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Nov 29, 2024

To assist citizens with their Hajj applications, the State Bank of Pakistan (SBP) announced that designated banks will remain open on Saturday and Sunday, November 30 and December 1, 2024. According to a SBP circular, the banks will be operational from 9 am to 2:30 pm on both days to collect applications and dues from people intending to perform Hajj next year.

Hajj 2025 Application Process and Fees

The Ministry of Religious Affairs has appointed 15 banks to collect Hajj applications and payments from November 18 to December 3, 2024. A total of 179,210 Pakistani citizens will perform Hajj under the government scheme next year. The cost for each pilgrim will range between Rs 1,075,000 and Rs 1,175,000.

Minister for Religious Affairs Chaudhry Salik Hussain confirmed that only citizens over the age of 12 will be eligible to apply for Hajj. Those under 12 will not be allowed to travel.

Banks to Remain Open on Weekend for Hajj Applications

Payment Details and Refund Policy

Pilgrims will need to pay Rs 200,000 along with their Hajj application. If they are selected through the balloting process, they must deposit an additional Rs 400,000. The remaining amount is due by February 10, 2025. If a pilgrim cancels, they will receive a refund of the first instalment after a Rs 50,000 deduction. However, if the third instalment is not paid, a deduction of Rs 200,000 will be made. No refunds will be issued after February 10, 2025.

The government has also increased the compensation for the heirs of deceased pilgrims from Rs1 million to Rs2 million. Furthermore, the Hajj policy includes special provisions for certain groups. A total of 1,000 seats will be reserved for hardship cases, and 300 seats will be allocated for low-income workers registered under the Employees Old-Age Benefit Institution (EOBI) or Workers Welfare Fund.

New Initiatives

The government has introduced the “Road to Makkah” facility at Islamabad and Karachi international airports, aiming to assist with travel for pilgrims. Additionally, a new role of ‘Nazim’ (administrator) has been created for each group of 100 pilgrims. Nazims will be selected from the welfare staff to help manage the groups. Another important initiative is the special Hajj Management App that has been developed to assist pilgrims and their families. Arrangements have also been made for the training of pilgrims so that their Hajj journey is a safe and informed one.

With the opening of designated banks on the weekend for Hajj applications and the introduction of several new initiatives to improve the pilgrimage process, the government aims to make Hajj 2025 a more organized and accessible experience for Pakistani pilgrims.

Stay tuned to Brandsynario for the latest news and updates

Neelam Muneer’s Wedding Underway

By

Sania Saeed

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Nov 29, 2024

Neelum Muneer — Neelam has said how she would look at selecting a life partner. She has appreciated those who prioritize family values.

Pakistani actress Neelam Muneer, who is known for her great acting talent, is reportedly going to get married by the end of December. The news has caused a buzz among her fans, who are eagerly waiting for further details about the much-awaited event.

A Stellar Career in Entertainment

Neelam began taking the screen at a young age. She got noticed with the drama, ‘Qaid-e-Tanhai’ with Faisal Qureshi and Savera Nadeem. Since then, she has cemented her position in the industry. She garnered great reviews and accolades for playing the character that is known as ‘Ulfaat’ in the drama, ‘Dil Mom Ka Diya.’

Wedding Buzz and Venue Speculations

Speculations about Neelam’s wedding started appearing on social media with reports that the function might be held in the UAE rather than in Pakistan. The actress has not yet confirmed these speculations, but her fans are keen to know more about this international wedding possibility.

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Neelam’s Views on Marriage

In a previous interview, Neelam said how she would look at selecting a life partner. She has appreciated those who prioritise family values and has respect for relationships. Neelam has also said that she likes simple displays of love or courtship rather than over-the-top displays, thus proving that she is a humble person.

Awaiting Official Confirmation

As fans wait for official news, the excitement and buzz surrounding Neelam’s wedding continues to gather momentum. Whether in Pakistan or abroad, her supposed wedding is going to be the most talked-about event this year. Until then, Neelam’s followers are eagerly waiting for more information from the beloved actress.

Stay tuned to Brandsynario for the latest news and updates.

Yasir Nawaz to Release His New Film Wrong No. 3 Soon

By

Sania Saeed

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Nov 29, 2024

Filmmaker and actor Yasir Nawaz was on the comedy talk show ‘Hasna Mana Hai’ with Tabish Hashmi, where he came up with some exciting updates about his upcoming movie, ‘Wrong No. 3.’ Known for his comedic timing and directorial brilliance, Yasir revealed that he is not just directing but also starring as the hero in the much-awaited sequel. With Wrong No. 3, Yasir aims to continue his legacy of creating entertaining films that resonate with the masses.

Watch here:

Wrong No. 3: A Passion Project

When Tabish Hashmi mentioned film-making problems in a market that fails to generate significant business, Yasir candidly replied. He admitted that while making films requires time and effort, it is his passion. “Creating for the big screen is a labour of love for me,” Yasir said, adding that he enjoyed telling stories despite the problems.

Will Naadaniya Return?

During the show, people expressed their love for Yasir’s iconic sitcom Naadaniya and requested a third season. Yasir, in a playful way, reimagined the cast: Fawad Khan for his character, Mahira Khan for Nida’s role, and Humayun Saeed for Danish Nawaz’s part.

However, he admitted that a reboot might not capture the magic of the first two seasons. “If I revisit Naadaniya, it will be through live theatre rather than another season,” he explained, reflecting on the unique charm of the original series.

A Film to Look Forward To

With Wrong No. 3 in the pipeline, Yasir Nawaz continues to bring his creative flair to Pakistani cinema. Fans eagerly await his return to the big screen, promising laughter and memorable performances.

Stay tuned to Brandsynario for the latest news and updates.

Mother Jailed for Seven Years after Child Found Hidden in Drawer

By

Usman Kashmirwala

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Nov 29, 2024

A British woman has been sentenced to seven and a half years in prison for keeping her infant daughter hidden in a drawer. The child was kept in a cabinet under her bed for nearly three years. The case was described as “unfathomable” by the judge. It was further revealed that years of severe neglect and abuse left the child physically and emotionally scarred.

A Shocking Discovery

The toddler was discovered just weeks before her third birthday at the family’s Cheshire home. Malnourished, dehydrated, and with untreated medical conditions, the girl had lived a life of isolation. The mother hid the child from her current partner and other children. She had developmental delays, a cleft palate left untreated, and was fed only milky cereal through a syringe.

Mother jailed for keeping her baby in a drawer for almost three years | UK News | Sky News — Source: Sky News

The horrific situation came to light when the mother’s partner accidentally discovered the child after hearing noises from a bedroom. After the initial suspicions by the partner, he found the girl in a drawer with matted hair and rashes. Social services was immediately alerted.

At Chester Crown Court, Judge Steven Everett condemned the mother’s actions, stating the child had endured a “living death.” He accused the woman of robbing her daughter of basic human dignity, love, and care, calling her treatment “catastrophic” physically, psychologically, and socially.

The Child’s Recovery

Now in foster care, the little girl is reportedly making progress, described as an “intelligent child slowly coming to life.” However, the prosecutor revealed that when first taken into care, the child did not even recognise her name.

During police interviews, the mother claimed she hadn’t realised she was pregnant and was “scared” after giving birth. She admitted that the child was “not part of the family.” The toddler had kept hidden out of fear and confusion. Her defence attorney cited mental health struggles, an abusive relationship with the child’s father, and the challenges of the COVID-19 lockdown as contributing factors.

Cheshire mother of child hidden in drawer from birth jailed — Source: BBC

Community Reaction

The case has sparked widespread outrage and grief, with many questioning how such severe neglect could go unnoticed for so long. Advocacy groups are calling for stronger social safety nets to prevent similar tragedies.

As the child begins her recovery, this case serves as a chilling reminder of the importance of vigilance in safeguarding vulnerable children and the devastating consequences of neglect.

Stay tuned to Brandsynario for the latest news and updates

Australia Passes Landmark Social Media Ban for Under 16s

By

Usman Kashmirwala

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Nov 29, 2024

Australia has enacted one of the world’s strictest social media regulations, banning children under 16 from accessing platforms like Instagram, Facebook, and TikTok. Passed by Parliament on November 28, 2024, this landmark legislation aims to address concerns about the negative impact of social media on young people.

A Valiant Move Against Online Risks

Prime Minister Anthony Albanese, who championed the law, called social media “a platform for peer pressure, a driver of anxiety, a vehicle for scammers, and, worst of all, a tool for online predators.” He urged parents to support the initiative, emphasising the need to shift focus from screens to physical activities like sports.

Australia passes landmark social media ban for under 16s — Source: France 24

Failure to comply could result in hefty fines of up to AUS$ 50 million (US$32.5 million) for social media companies. The legislation, supported by 77% of Australians according to recent polls, reflects growing public concern over online safety.

Support from Advocates

Ali Halkic, an anti-bullying advocate whose son tragically took his life after social media harassment, praised the law. “This gives parents some control and is a vital starting point,” he said, acknowledging the difficulties of enforcing the ban for the current generation but seeing hope for younger children.

Criticism and Concerns

Despite widespread support, the legislation has faced criticism. Advocacy groups warn that it may prevent vulnerable teens, such as LGBTQ+ youth and immigrants, from accessing crucial online support networks. Australia’s Human Rights Commission also highlighted potential violations of young people’s rights, arguing that the ban could hinder their ability to participate in modern society.

Australia passes landmark social media ban for under 16s | THE DAILY TRIBUNE | KINGDOM OF BAHRAIN — Source: NoB

Privacy advocates are equally concerned, fearing the law could lead to increased data collection as platforms attempt to verify users’ ages. Greens Senator Sarah Hanson-Young criticised the move, calling it “boomers trying to tell young people how the internet should work to make themselves feel better.”

Implementation Challenges

Enforcement remains a significant hurdle. Regulators will spend the next year determining how to implement the ban, and exemptions are likely for platforms like WhatsApp and YouTube, which are deemed essential for work or recreational purposes.

While this law marks a bold step in online safety, its impact and practicality will be tested in the coming years. For now, it sparks a crucial debate on balancing protection, privacy, and the digital rights of young people.

Stay tuned to Brandsynario for the latest news and updates

Amazon Workers Plan Strike from Black Friday to Cyber Monday

By

Usman Kashmirwala

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Nov 29, 2024

Amazon workers and activists are intensifying their fight for better labour conditions. The strikes are planned from Black Friday through Cyber Monday. Spearheaded by the “Make Amazon Pay” coalition, this global movement, now in its fifth year, demands justice for what they allege are Amazon’s labour abuses, environmental harm, and anti-democratic practices.

Strikes Across 20 Countries

This year’s protest spans 20 countries, including the United States, United Kingdom, Germany, Japan, and Brazil, aiming to disrupt the year’s biggest shopping weekend. Organisers, led by UNI Global Union and Progressive International, see the movement as a way to challenge the corporation’s dominance. Varsha Gandikota-Nellutia, Co-General Coordinator of Progressive International, stated, “Amazon is everywhere, but so are we. By uniting across borders, we can prioritise human dignity over Jeff Bezos’ profits.”

Amazon workers plan to strike between Black Friday and Cyber Monday in several countries, including US | Fox Business — Source: Fox

Germany is expected to see significant participation, with thousands of workers walking out. The campaign is bolstered by allied unions and rights groups in other countries. This would emphasise collective action as the key to holding Amazon accountable.

Amazon’s Defence

The grievances are manifold. Workers in Canada, the UK, and Germany accuse Amazon of using intimidation tactics to deter unionisation. In the U.S., the company has challenged the constitutionality of the National Labor Relations Board, sparking concerns over worker protections. Meanwhile, in Europe, Amazon is accused of underreporting lobbying expenditures and refusing to engage in public hearings, leading the European Parliament to bar the company’s lobbyists.

Despite these claims, Amazon maintains its stance as a fair employer. A spokesperson highlighted the company’s creation of 1.5 million jobs worldwide, boasting “great pay, great benefits, and great opportunities.” Critics, however, argue that these claims mask deeper systemic issues.

Amazon workers plan strike between Black Friday and Cyber Monday in major cities around the world — Source: New York Post

“Amazon’s pursuit of profit comes at a cost to workers, the environment, and democracy,” said Christy Hoffman, General Secretary of UNI Global Union. She emphasised the resilience of the workers’ movement despite Amazon’s substantial efforts to quash unionisation.

As the protests gain momentum, they represent a growing challenge to Amazon’s global operations. For many, “Make Amazon Pay” is more than just a campaign—it’s a call for a fairer future where corporate power is checked. The fundamental rights of workers, regardless of the pay are respected. This holiday season, as shoppers flood Amazon’s virtual aisles, the voices of those demanding change are set to grow louder than ever.

Stay tuned to Brandsynario for the latest news and updates

Froyo Makes A Comeback In Karachi

By

Mahnoor Rashid

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Nov 29, 2024

Frozen yoghurt, or froyo, is rising through the ranks once again in Karachi. Back in the early 2010s, the city experienced a froyo boom, with yoghurt shops popping up in every neighbourhood. The Tutti Frutti shops dominated the market with their lavish froyo parlours. Everyone loved the healthy, refreshing, and lighter alternative to traditional ice cream. However, the trend slowly faded as other dessert options, like waffles and gelato, stole the spotlight. But now, froyo is back and better than ever, with a handful of exciting new spots opening across Karachi.

If you’re a fan of tangy, creamy treats or just looking for a guilt-free indulgence, you will love these places. These four new froyo shops are here to satisfy all your cravings. They have unique flavours, amazing toppings, and endless combinations. Each shop has something special to offer.

1. YoFroyo

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YoFroyo combines delicious frozen yoghurt with a chic, modern vibe. Located in the heart of Clifton, this shop offers a wide range of flavours, from classic vanilla to tropical mango and tangy berries. Their toppings bar is a candy land, right out of Willy Wonka’s Chocolate Factory. Featuring fresh fruits, candies, nuts, and even delicious cookie crumbs. YoFroyo is perfect for an evening out with friends or a post-dinner dessert stop. The friendly staff and Instagram-worthy decor make it a must-visit.

2. FroCup

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FroCup is all about personalisation. You can choose from a variety of yoghurt bases and pile on as many toppings as your heart desires. The signature item on their menu is the “FroCup Deluxe.” In this, you mix and match flavours like chocolate, matcha, and strawberry for a one-of-a-kind dessert. Personal to you! Located in DHA, FroCup has quickly become a favourite among families and friends. Their cosy seating and ambience add to the froyo experience.

3. Creamy Yogurt Froyo

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Creamy Yoghurt stays true to its name, serving smooth, velvety froyo that melts in your mouth. Their focus on fresh ingredients is what sets them apart. Their bestseller, the Nutty Delight, combines froyo with roasted almonds, honey, and granola for a wholesome treat. It is healthy, light, and delicious, and checks all the boxes. Situated in Bahadurabad, Creamy Yogurt also offers dairy-free and vegan options, making it accessible to every customer who walks through their doors.

4. Curdle

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Curdle takes a playful approach to frozen yoghurt. With bold flavours like salted caramel, coconut, and green apple. Curdle’s here for the adventurous taste buds. Their toppings bar includes unique options like mochi and chia seeds. Located in Gulshan, Curdle is ideal for a quick snack or a family outing. They also have loyalty cards, rewarding repeat visits with discounts. Making this an affordable but delicious option.

Froyo Is Back To Stay

Karachi’s froyo scene is alive once again. These new spots bring a new and unique twist to a beloved treat, offering yummy flavours, light desserts and unforgettable experiences. Whether you’re a longtime fan or new to Froyo, there’s something for everyone. Next time you’re bored, gather your friends, visit these exciting locations, and rediscover the joy of frozen yoghurt in Karachi. The froyo revival is here, and it’s delicious!

Stay tuned to Brandsynario for more news and information.

Champions Trophy 2025: ICC, BCCI, PCB Agreement Exposed By Ex-Pakistan Captain

By

Web Desk

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Nov 29, 2024

icc-champions-trophy-tour-in-pakistan-november-16-champions-trophy-rumors-south-africa-move-are-rumors- india-refuse-pakistan-visit-will-champions-trophy-go-hybrid-champions-trophy-2025-icc-bcci-pcb-rashid-latif — Source: ICC

Former Pakistan captain Rashid Latif has revealed that the ICC Champions Trophy 2025 will follow a hybrid model after a compromise between the International Cricket Council (ICC), the Pakistan Cricket Board (PCB), and the Board of Control for Cricket in India (BCCI).

If you’re wondering what a hybrid model means, here’s the lowdown: Pakistan will retain hosting rights, but India won’t play their matches on Pakistani soil. Instead, India’s games will take place in Dubai.

Why the Hybrid Model?

This decision comes after the BCCI refused to send its team to Pakistan, citing the Indian government’s concerns over security. It’s a situation we’ve seen before—remember the Asia Cup 2023? That, too, followed a hybrid format, with matches split between Pakistan and Sri Lanka.

Latif explained, “The ICC and the boards have agreed. Pakistan won’t lose hosting rights, but India will play elsewhere. If India makes the semi-finals or final, those matches could also be moved out of Pakistan.”

What’s at Stake for Pakistan?

The Champions Trophy, set for February-March 2025, is an eight-team tournament. Hosting it is a big deal for Pakistan, especially since such events bring global attention and economic benefits.

PCB Chairman Mohsin Naqvi has expressed his desire to host the entire tournament in Pakistan, but the hybrid model seems like the more realistic option.

Latif weighed in, saying, “If I were in Naqvi’s place, I’d say the same. However, the ICC will reportedly pay Pakistan $64-65 million as a hosting fee. If Pakistan agrees to the hybrid model, they could earn even more. I don’t think PCB will say no.”

What Happens if PCB Says No?

Here’s where things get tricky. If Pakistan resists the hybrid arrangement, the ICC might vote to strip the country of its hosting rights. That would be a massive blow to Pakistan cricket.

There’s also the question of whether Pakistan would boycott the event or refuse to play against India. While such scenarios seem drastic, the financial stakes are too high for broadcasters to allow disruptions in an India-Pakistan clash. Let’s face it—this rivalry is cricket’s biggest money-spinner.

Reports suggest the ICC is using financial incentives to ensure PCB’s agreement. But this raises a larger question: How much should boards compromise to meet financial and logistical demands?

For now, it seems Pakistan will host, but not entirely on its terms. As Latif noted, this hybrid approach mirrors the Asia Cup arrangement.

Stay tuned to Brandsynario for the latest news and updates.

Shoaib, Wasim, Waqar: Salman Butt Tells Who Was The Most Complete Bowler?

By

Web Desk

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Nov 29, 2024

salman-butt-shoaib-akhtar-wasim-akram-waqar-younis

Fast bowling in cricket is a thrilling art. Few things excite fans more than a perfectly delivered yorker or a bouncer that sends batters scrambling. And when it comes to Pakistan, three names reign supreme in the world of fast bowling: Shoaib Akhtar, Wasim Akram, and Waqar Younis.

Each of these legendary bowlers brought something unique to the game. But who was the most complete bowler among them? Former Pakistan captain Salman Butt, who has played alongside all three, recently shared his thoughts, and his insights are fascinating.

Why Comparing Legends Is Never Easy

During a local podcast, Salman Butt was asked to pick the most complete bowler from this iconic trio. His response? It’s not that simple.

“Look, Shoaib Bhai wasn’t just fast; he was a wonderful bowler with exceptional mental sharpness. He was always threatening and had all the skills,” Salman said.

For Wasim and Waqar, Salman highlighted their ability to swing and seam the ball, along with their devastating reverse swing. “They could shatter toes and split helmets,” he added, painting a vivid picture of their destructive prowess.

Comparing these giants, according to Salman, isn’t just difficult—it’s nearly impossible. Each had unique qualities that set them apart.

The Era of Fearsome Fast Bowling

One thing Salman was clear about was that no one who came after them compares. “Especially Wasim and Waqar, the way they sustained their performances over such a long period is remarkable,” he said.

It’s true. The duo carried Pakistan’s bowling attack for years, dominating batters in all conditions. And Shoaib Akhtar? Despite his injury troubles, he delivered spells that made even the world’s best batters nervous.

Salman also pointed out how these bowlers maintained their speeds and effectiveness well into their late 30s and even 40s—something that’s becoming rare today.

“Wasim Bhai played his last World Cup in 2003 and was still bowling at 137-138 km/h at the age of 40. Waqar was no different in terms of his enduring brilliance,” he shared.

And then there’s Shoaib. Despite injuries that would have sidelined most players, he bowled over 150 km/h during the 2011 World Cup in India, nearing 39 years of age. That’s a level of fitness and commitment you don’t see every day.

What Makes a Complete Bowler?

If we try to break it down, being a “complete bowler” isn’t just about pace or swing. It’s about adaptability, mental toughness, and the ability to perform in every condition.

Shoaib Akhtar’s raw pace and aggression, Wasim Akram’s unmatched skill with the ball, and Waqar Younis’ toe-crushing Yorkers—they all brought different weapons to the field. Together, they set a standard for fast bowling that remains unmatched.

Stay tuned to Brandsynario for the latest news and updates.

Wicked: The Magic Continues in 2025

By

Mahnoor Rashid

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Nov 29, 2024

The magic of the Broadway musical Wicked continues to captivate audiences worldwide. Directed by Jon M. Chu, this recent musical adaptation stars Ariana Grande and Cynthia Erivo in lead roles. The first film, released last week, has already gone viral. It marked a historic debut, registering the highest opening for a musical adaptation with $114 million at the domestic box office. As fans enjoy the success of Wicked: Part One, they are impatiently awaiting the next instalment.

The makers have officially announced that Wicked: Part Two will hit theatres on November 21, 2025. This means audiences will have to wait almost a year to return to Oz’s magical munchkin land. The sequel will continue the story of the witches of Oz, exploring the evolving relationship between Galinda, played by Ariana Grande, and Elphaba, portrayed by Cynthia Erivo. Galinda, known as the Good Witch, and Elphaba, famously the Wicked Witch of the West. Both of them have been central to this captivating narrative.

Behind The Magical Journey Of Wicked

Wicked is based on Stephen Schwartz’s popular musical, adapted from Gregory Maguire’s 1995 novel. The story takes viewers behind the scenes of the beloved Wizard of Oz, offering a fresh perspective on how Elphaba became the feared Wicked Witch. The first part beautifully sets the stage, and fans can expect the sequel to show more of the emotional and magical complexities of Oz.

The first film’s success was not without competition. The release dates clashed with Gladiator 2, yet the two films collectively raised an impressive $270 million on opening weekend. This reflects the massive anticipation and love for Wicked.

The cast also features an ensemble of talented actors, including Michelle Yeoh, Jeff Goldblum, Jonathan Bailey, Ethan Slater, Bronwyn James, and Peter Dinklage. Both Ariana Grande and Cynthia Erivo have given stellar performances, dismissing earlier rumours about unequal pay. Moreover, the makers firmly stated that both actors received equal pay for their roles. Wicked movie

Wicked: Part Two will be a story of friendship, betrayal, and courage. Making it even more exciting. You can expect a musical sequence like no other, full of captivating performances, and more about the the magical world of Oz. While the wait until November 2025 might feel long, it promises to be worth it. Let Wicked be a chance for you to hang out with friends and family, and enjoy this movie together with your loved ones.

Stay tuned to Brandsynario for more news and information.

Why Are England Players Banned From PSL Participation But Not IPL?

By

Web Desk

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Nov 29, 2024

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The England and Wales Cricket Board (ECB) has officially banned it’s players from participating in the Pakistan Super League (PSL) and other franchise tournaments that overlap with their domestic summer. However, there’s a glaring exception—the Indian Premier League (IPL) is still fair game.

So, what’s the story behind this controversial move, and what does it mean for players and cricket as a whole? Let’s break it down.

Protecting Domestic Cricket—or Is It?

The ECB’s decision is all about timing. No Objection Certificates (NOCs) won’t be issued for leagues that clash with England’s domestic competitions like the Vitality Blast and The Hundred.

According to ECB Chief Executive Richard Gould, the goal is to preserve the integrity of England’s domestic cricket while still allowing players opportunities to earn overseas.

“This policy gives clarity to players and counties. It helps us strike a balance between supporting players and protecting our competitions,” Gould explained. In theory, it sounds reasonable. But the policy is already raising eyebrows, especially since IPL participation remains unaffected.

Why Is IPL the Exception?

Here’s where things get a bit murky. Since 2008, England has allowed its players to skip domestic commitments for the IPL, a league known for its sky-high contracts. The PSL and other leagues, however, aren’t getting the same leeway.

Critics argue this creates a double standard. If domestic cricket is so vital, why is the IPL still prioritized? The ECB might defend it by pointing to the IPL’s global prestige and its role in developing players for the international stage, but the fairness of this policy remains questionable.

Who’s Affected the Most?

The timing of the PSL in April 2025 would directly clash with the County Championship’s key stages, which means many England players will not be participating in the upcoming season. Players like Jason Roy and Alex Hales, who have previously opted for franchise leagues over domestic commitments, will now face tough choices.

However, there’s a silver lining for some. Players on white-ball-only contracts, such as Saqib Mahmood, may still find ways to participate in overseas leagues. This loophole could soften the blow for those not tied to red-ball cricket.

But what about the rest? For many players, this policy could mean fewer earning opportunities during the domestic season. And in a world where franchise cricket is growing at breakneck speed, that’s a big deal.

The ECB’s move highlights the challenges of balancing domestic cricket with a rapidly expanding franchise circuit. With over 20 major short-format leagues scheduled for 2025, scheduling conflicts are inevitable. Events like Major League Cricket, Canada’s Global T20, and Sri Lanka’s Premier League are all competing for players’ time and talent.

While the ECB’s decision aims to protect its own competition, it also underscores the growing tension between national boards and franchise leagues. As the game becomes more global, finding a balance between tradition and opportunity will only get harder.

Stay tuned to Brandsynario for the latest news and updates.