Oscar Winner Hans Zimmer Set to Reimagine Saudi National Anthem

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Jan 24, 2025

Oscar Winner Hans Zimmer set to Reimagine Saudi National Anthem

Two-time Oscar-winning composer Hans Zimmer is to arrive in Saudi Arabia and create a reimagined version of the kingdom’s national anthem. The project is part of a larger cultural initiative by Turki Al-Sheikh, chairman of the General Entertainment Authority. It aims to celebrate Saudi heritage and position the kingdom as a hub for world artistic innovation.

Hans Zimmer considers reimagining Saudi national anthem - Türkiye Today — Source: Turkeiye Today

Al-Sheikh recently posted on X, extolling Zimmer as “one of the greatest musicians of the modern age.” Along with redoing the anthem, Zimmer will discuss composing a piece called Arabia, influenced by the history and culture of Saudi Arabia. This would include all the historical characteristics of the kingdom.

Cultural Extent

That is not all Zimmer might be involved in, as plans for a massive concert for Riyadh Season are also up for discussion. The festival celebrates global cultures and hosts music performances, boxing matches and exhibitions of international crafts. Zimmer’s participation would give the festival a global profile and highlight the kingdom’s growing emphasis on cultural exchange.

Other juicy prospects include Zimmer onboarding the soon-to-be-released soundtrack of the new Saudi film The Battle of Yarmouk. This highlights Saudi Arabia’s significant commitment to developing state-of-the-art filmmaking.

A Global Visionary

Zimmer’s appreciation for cultural melting is quite in line with Saudi Arabia’s vision of putting its heritage on the world stage. The composer, who has received 12 Oscar nominations and two wins for The Lion King and Dune, has always been an advocate for diversity in art.

These Are the Hardest Arabic National Anthems — Source: Minie World

Speaking ahead of a Dubai Opera performance last year, Zimmer emphasised the transformative power of cultural collaboration. “Now we have a multitude of voices contributing to film from across the world – from the Middle East as well. I love that I’m in a world of dreamers,” he remarked.

As Saudi Arabia undergoes a cultural renaissance, collaborations with global icons like Hans Zimmer underscore its dedication to blending tradition with modernity.

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Sweden: A Nation Embracing its Sleepy Side

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Warsha Kashif

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Jan 24, 2025

Sweden: A Nation that has Embraced its Sleepy Side

In our fast-paced, digital world, sleep has become a rare luxury. Constant distractions and busy lifestyles make proper rest difficult for many people. Some countries understand this better than others; Sweden is one of them. Sweden offers a solution through “sleep tourism,” where visitors immerse themselves in nature, simplicity and peace to reset their sleep habits and find true relaxation.

Sweden’s Approach to Sleep Tourism

Unlike high-tech sleep retreats, Sweden takes a natural approach to help people sleep better. The country’s long, dark nights, cool temperatures and serene wilderness create the perfect environment for rest.

Christian Benedict, a sleep researcher at Uppsala University, explains that spending time in nature improves mental health and reduces sleeplessness. Sweden’s accessible nature and cultural focus on relaxation make sleep tourism a truly unique experience.

Nature as the Ultimate Sleep Aid

The archipelagos, forests and silent islands of Sweden entice visitors to connect with nature. One can go hiking, try their hand at kayaking, or even get a sunbath in the woods- all good activities for getting better sleep, taking care of the mind, and relieving stress. Winter arrives, bringing with it dark skies punctuated by the moonlight and snowy vistas, all perfect for sleep and soothing away city distractions.

Furthermore, performing age-old traditions, like sitting beside a fire or enjoying a sauna, contributes toward helping one sleep well. Sleeping better after a sauna and an icy plunge is not only a Scandinavian tradition but is particularly effective in relaxing muscles and releasing tension.

Darkness as an Ally for Sleep

Sweden’s dark winter months, which might seem daunting, are actually ideal for sleep tourism. Unlike the bright lights of cities, the dark skies in Sweden reduce light pollution, supporting the body’s natural Circadian rhythms.

Sweden: A Nation Embracing its Sleepy Side — Sweden: A Nation Embracing Its Sleepy Side

In Nordic culture, darkness isn’t feared but embraced. Further north, in the Arctic Circle, residents explore snowy trails even during the polar night, adapting to their environment and finding joy in the quiet.

Global Sleep Tourism Trends

While Sweden keeps things simple, other countries are exploring innovative sleep-focused retreats. London hotels offer sleep concierge services, while Thailand and India integrate mindfulness and traditional therapies into sleep programmes. In Miami, resorts use technology to promote rest.

Despite these options, Sweden’s focus on natural simplicity stands out. Its approach relies on the healing power of nature, making it accessible and calming.

Sweden’s sleep tourism is more than a holiday trend- it’s a way to rediscover the art of rest. By embracing nature, simplicity and traditional relaxation techniques, visitors can reset their sleep and leave feeling refreshed.

In a world where sleep is becoming harder to achieve, Sweden offers a much-needed reminder: sometimes, the simplest solutions are the most effective.

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Rashid Latif Names Champions Trophy Favorites Beyond India, Pakistan

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Web Desk

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Jan 24, 2025

rashid-latif-sounds-the-alarm-is-pakistan-cricket-in-the-icu-rashid-latif-names-champions-trophy-favorites-beyond-india-pakistan — Rashid Latif Slams Pakistan’s Performance, Calls for Coaching Changes

The ICC Champions Trophy 2025 is just around the corner, and fans are already buzzing about the tournament’s two clear favorites: India and Pakistan.

With the tournament set to kick off on February 19 and matches hosted in Karachi, Lahore, Rawalpindi, and Dubai, excitement is through the roof. But not everyone thinks it will be a two-horse race.

Former Pakistan cricketer Rashid Latif believes other teams could spring surprises. He sees England, New Zealand, Australia, and South Africa as serious threats to the Asian giants.

Don’t Count Out the Underdogs

While Pakistan and India are stacked with talent, Latif warned against underestimating the competition during the ICC Champions Trophy 2025.

“India is a strong team, but I believe these four teams—England, New Zealand, Australia, and South Africa—could pose a greater challenge,” Latif said.

And he’s got a point. All four teams have a history of delivering on the big stage. England’s explosive batting lineup, New Zealand’s clinical approach, Australia’s winning mindset, and South Africa’s firepower make them dangerous opponents.

Why Pakistan Has the Edge?

For Pakistan, the Champions Trophy isn’t just another tournament—it’s happening on home soil. Matches in Karachi, Lahore, and Rawalpindi will give the Men in Green a major home advantage.

Add to that the fiery crowd support and familiar conditions, and Pakistan looks primed to make a deep run. Rashid Latif echoed this sentiment, saying, “I am confident that our players will seize the opportunity to play in home conditions.”

The tournament opener between Pakistan and New Zealand on February 19 in Karachi will set the tone. But let’s be honest—the match everyone’s waiting for is Pakistan vs. India on February 23 in Dubai. With so much history between these two, it’s bound to be an epic showdown.

India’s Strengths Are Unmatched

India, on the other hand, doesn’t need home conditions to shine. Their batting depth, lethal spin attack, and calm under pressure make them a formidable side. They’re used to the weight of expectations and thrive on it. But can they handle the pressure of a fiery Pakistan team in Dubai? That’s the million-dollar question.

The Champions Trophy isn’t just about the big names, though. Teams like Afghanistan and Bangladesh are known to punch above their weight. A spirited performance or an upset win could turn the tournament on its head.

The ICC Champions Trophy 2025 will run from February 19 to March 9. With the world’s best teams battling it out, the tournament promises non-stop entertainment.

Can Pakistan and India justify their “favorites” tag? Or will a dark horse steal the show? The countdown has begun, and one thing is certain—it’s going to be a thrilling ride. Who do you think will lift the trophy?

Stay tuned to Brandsynario for the latest news and updates.

Naseem Shah Can’t Wait to Team Up with THESE two Foreign Players in PSL 10

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Web Desk

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Jan 24, 2025

will-naseem-shah-achieve-full-fitness-for-psl-9-10

The excitement for Pakistan Super League (PSL) season 10 is already building, and Islamabad United’s pace sensation Naseem Shah has added more fuel to the fire. The speedster is all set to share the field with Australian stars Riley Meredith and Matthew Short, and he couldn’t be happier about it.

Naseem’s Excitement Is Contagious

In a statement released by Islamabad United, Naseem couldn’t hide his enthusiasm about the team’s new additions. He’s particularly thrilled about Meredith’s raw pace and Short’s explosive batting.

“Riley’s pace and bounce are something special,” said Naseem. “I think he’s going to light up the league. Pakistani fans are passionate about fast bowling, and we love express pace—Riley fits that perfectly.”

As for Matthew Short, Naseem Shah joked about being relieved that they’ll be on the same side. “What can I say? I’m just glad we won’t have to bowl to him! He’s as destructive as they come.”

What Meredith and Short Bring to the Table?

Matthew Short is a T20 dynamo with a blistering strike rate of 146.46. Known for dismantling bowling attacks, he’s expected to thrive on the batting-friendly pitches of Rawalpindi. Imagine him smashing bowlers to all parts of the ground—it’s going to be a treat for Islamabad United fans.

On the other hand, Riley Meredith’s thunderbolts will add firepower to the bowling attack. With 142 wickets in 113 T20 games at an average of 24.26, he’s a bowler who can intimidate even the best batters.

A Well-Rounded Squad

Islamabad United didn’t just stop at Meredith and Short. They’ve built a strong squad for PSL 10, featuring a mix of local talent and international stars. Ben Dwarshuis, another Aussie pacer with 176 T20 wickets, adds depth to the bowling unit.

The squad also includes the hard-hitters like Colin Munro and Azam Khan, while Jason Holder brings his wealth of experience to the squad. Emerging players like Hunain Shah and Saad Masood round off the team, ensuring a solid blend of youth and experience.

As the countdown to PSL 10 begins, fans can’t wait to see this exciting squad in action. Will Naseem and Meredith form the dream pace duo? Will Short set the league on fire with his bat? Only time will tell, but one thing’s for sure—Islamabad United is a team to watch out for this season.

Islamabad United squad for PSL 10

Matthew Short, Naseem Shah and Shadab Khan (all Platinum), Imad Wasim (mentor) and Azam Khan, Jason Holder (both Diamond), Ben Dwarhuis, Salman Ali Agha (Brand Ambassador) and Haider Ali (all Gold), Andries Gous, Colin Munro, Muhammad Nawaz and Rumman Raees, Salman Irshad (all Silver), Hunain Shah, Saad Masood (both Emerging)

Supplementary – Riley Meredith and Rassie van der Dussen

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Meta’s Oakley Smart Glasses – The Next Big Wearable Trendsetter?

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Warsha Kashif

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Jan 24, 2025

Meta’s Oakley Smart Glasses - The Next Big Wearable Trendsetter?

Meta’s journey into smart glasses is just getting started. A new report reveals exciting plans for more smart glasses and wearables. Here’s a breakdown of what’s in store.

Oakley Meta: Smart Glasses for Cyclists and Athletes

Meta may partner with Oakley, known for sports eyewear, on a device called “Supernova 2.” Unlike the stylish Ray-Ban Meta glasses, these smart glasses will focus on active users like cyclists.

Supernova 2 might have a visor-style design inspired by Oakley’s Sphaera glasses. They’ll include a central camera and features perfect for sports enthusiasts. This design targets a niche market of motivated buyers looking for performance-focused tech.

Ray-Ban Meta’s Future: A High-Tech Upgrade

Meta isn’t stopping with its current Ray-Ban Meta smart glasses. The company plans to release a new version called “Hypernova.”

Hypernova will add a screen to one of the lenses for notifications, apps and photos. However, this upgrade will likely raise the price to around $1,000. For now, you can get the screen-free version for $299.

New Wearables to Pair with Smart Glasses

Meta is also working on accessories for its smart glasses. One of them, called “Ceres,” is a wristband that replaces touch controls. Another wearable, like a smartwatch with a screen, is also in development.

These devices aim to make the use of glasses more convenient and hands-free.

The Future of AR: Meta’s Long-Term Vision

Meta hasn’t forgotten augmented reality (AR). The company is working on an AR prototype called “Orion.” Furthermore, a consumer-ready version, called “Artemis,” is planned for 2027.

These AR smart glasses aim to bring more immersive experiences to users in the future.

Why Meta Is Pushing Ahead

Meta wants to stay ahead in the smart glasses market. While competitors are working on their own devices, Meta’s plans show it’s not slowing down.

Meta is expanding its smart glasses lineup with innovations ranging from sports-focused glasses to AR tech. With these innovations, the company is ready to shape the future of wearables.

Stay tuned to Brandsynario for the latest news and updates.

Pakistan Stars Shine Bright in ICC Men’s ODI Team of the Year 2024

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Web Desk

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Jan 24, 2025

mohammad-rizwan-led-pakistan-eye-australia-t20i-series-win-south-africa-ICC ODI Team of the Year 2024-pakistan-to-unveil-champions-trophy-2025-jersey-pakistan-cricketers-unite-amid-rising-tensions-with-india

The ICC has just dropped its Men’s ODI Team of the Year 2024, and there’s plenty to celebrate for Pakistan cricket enthusiasts. Three of our own—Shaheen Shah Afridi, Haris Rauf, and Saim Ayub—have secured their places among the world’s finest. Let’s take a closer look at their stellar performances and why they made the cut.

Saim Ayub

If there’s one player who truly lit up 2024 for Pakistan, it’s Saim Ayub. This left-handed opener wasn’t just consistent; he was spectacular. Scoring 515 runs in just nine innings at an impressive average of 64.37, Ayub was a match-winner at the top of the order.

But wait, there’s more. The young gun showed his all-round skills by picking up five wickets at crucial moments. Who can forget his role in Pakistan’s historic whitewash of South Africa on their home turf? Named Player of the Series, Ayub proved he’s here to stay.

Shaheen Shah Afridi

Shaheen Afridi had yet another year to remember. The tall left-arm pacer was a nightmare for batters, especially with the new ball. In just six matches, he claimed 15 wickets at a jaw-dropping average of 17.60.

His pinpoint yorkers and ability to swing the ball both ways kept opponents guessing. Time and again, Afridi provided Pakistan with breakthroughs at critical junctures, cementing his place as one of the best bowlers in the world.

Haris Rauf

Haris Rauf, with his raw pace and fiery spells, was a standout performer for Pakistan in 2024. Picking up 13 wickets in eight matches, he was Pakistan’s go-to bowler during the death overs.

His highlight? The 2-1 series victory against Australia, where his accurate and aggressive bowling earned him the Player of the Series award. Haris has become a key asset for Pakistan, especially in high-pressure situations.

A Balanced Team with Global Flavors

While Pakistan made a strong mark, the ICC ODI Team of the Year featured stars from Sri Lanka, Afghanistan, and even the West Indies. Charith Asalanka, Sri Lanka’s versatile all-rounder, was named captain after a phenomenal year. Pathum Nissanka’s double hundred and Wanindu Hasaranga’s record-breaking 7/19 were other standout moments.

Afghanistan’s Rahmanullah Gurbaz and 18-year-old spinner AM Ghazanfar also turned heads with their performances. And let’s not forget Sherfane Rutherford from the West Indies, whose power-hitting at an average of 106.2 earned him a spot.

ICC Men’s ODI Team of the Year 2024

Saim Ayub (Pakistan), Rahmanullah Gurbaz (Afghanistan), Pathum Nissanka (Sri Lanka), Kusal Mendis (Sri Lanka – Wicketkeeper), Charith Asalanka (Sri Lanka – Captain), Sherfane Rutherford (West Indies), Azmatullah Omarzai (Afghanistan), Wanindu Hasaranga (Sri Lanka), Shaheen Shah Afridi (Pakistan), Haris Rauf (Pakistan), AM Ghazanfar (Afghanistan)

Stay tuned to Brandsynario for the latest news and updates.

ChatGPT Went Down – The Internet Freaked Out

By

Warsha Kashif

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Jan 24, 2025

ChatGPT Went Down - The Internet Freaked Out

ChatGPT, the chatbot millions rely on daily, went offline briefly on Thursday morning. Users trying to access it faced long load times and a frustrating “bad gateway” error message. OpenAI, the company behind ChatGPT, quickly investigated the issue. By 8:43 a.m., they identified the problem, and ChatGPT was back up and running.

Why did Everyone Panic?

For many, ChatGPT is more than just a tool. It’s part of their routine. Students use it to draft essays. Freelancers rely on it to meet deadlines. Developers turn to it for coding help. When ChatGPT goes down, it disrupts productivity and sparks chaos. One social media user joked, “ChatGPT down? It’s more than just an outage. It’s a global disruption.”

Memes to the Rescue

Social media users turned to humour to cope with the outage. Platforms like X, TikTok and Reddit exploded with memes. People compared the experience to “losing a limb” or going through “AI withdrawal.” One popular meme joked about having to “actually think” without ChatGPT’s help. The creativity of these posts showed how deeply people depend on the chatbot.

A Collective Existential Crisis

The outage left many users feeling stranded. Some wondered how they would complete their tasks. Others joked about rediscovering life before ChatGPT. The humour masked a more profound truth: this AI has become a lifeline for millions. From businesses to students, people felt the impact immediately.

Back to Business

Thankfully, OpenAI fixed the problem quickly, bringing relief to its massive user base. As one user on Twitter put it, “Crisis averted. Time to get back to work!” This incident, however, highlighted just how vital ChatGPT has become in our daily lives.

ChatGPT’s outage was brief, but it left a lasting impression. The internet’s humorous reaction showed both its dependence on the tool and its ability to find lighthearted solutions. With ChatGPT back online, the memes may fade, but the reliance remains.

Stay tuned to Brandsynario for the latest news and updates.

OGRA and FBR Launch ‘Rahguzar’ App to Assist Consumers Locate Petrol Pumps

By

Mishal Zarrar

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Jan 24, 2025

OGRA and FBR Launch 'Rahguzar' App to Assist Consumers Locate Petrol Pumps

The Oil and Gas Regulatory Authority, Federal Board of Revenue, and Oil Companies Advisory Council have introduced a mobile application called Rahguzar. The application uses a geographic information system to assist users in finding licensed fuel outlets in any area.
Its launch is a significant step towards the digital transformation of Pakistan’s oil supply chain.

The Rahguzar app will help consumers, district governments and law enforcement agencies locate illicit shops or “box stations.” It will also empower Pakistani consumers to identify illegal outlets, overcharging practices, or quality issues. Complaints concerning empowerment will also be registered.
The Chairman of OGRA revealed that the plan was developed after discussions between OGRA and FBR in August 2024. He further highlighted that the launch of ‘Rahguzar’ is the first phase of the overall track-and-trace system. This will promote accountability, impede unlawful activities and improve the integrity of the oil industry.
>The Chairman added that this project would revolutionise the way we handle the problems caused by unlawful petrol stations and corruption.

Stay tuned to Brandsynario for the latest news and updates.

UNESCO Dedicates World Education Day to Artificial Intelligence

By

Warsha Kashif

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Jan 24, 2025

UNESCO Dedicates World Education Day to Artificial Intelligence

24 January marks World Education Day. As we celebrate this day, UNESCO’s theme for this year, “AI and Education: Preserving Human Agency in a World of Automation,” is crucial. It reminds us to keep human values central in a world where technology is reshaping learning.

Why AI in Education Matters

AI is everywhere now, changing how we live and learn. From innovative tools to data-driven systems, it’s reshaping education. But this progress also raises questions. How do we ensure humans stay in control? To do that, students and teachers must understand AI’s potential and limitations. They need skills to shape AI and make thoughtful decisions.

UNESCO’s Call for Responsible AI Training

UNESCO’s Director-General, Audrey Azoulay, calls for everyone to have AI literacy. She urges, “We must ensure education enables people to navigate the opportunities and challenges of AI.” Teachers, as key drivers of change, must have the tools and training to adapt.

Egypt’s Vision for AI in Schools

Egypt is leading the way in integrating AI into education. The country’s 2030 Agenda includes bold reforms to modernise schools. Educators will receive training and students will benefit from AI-driven learning tools. These efforts aim to create a future-ready workforce.

UNESCO and Egypt: A Strong Partnership

UNESCO’s Regional Office in Cairo supports Egypt’s digital transformation. Their initiatives promote Open Educational Resources (OER) and Media Information Literacy (MIL). They also focus on digital equity, ensuring marginalised communities aren’t left behind. These programmes emphasise that AI in education must be inclusive.

Transforming Schools Through Technology

The “Technology-Enabled Open Schools for All” project, launched by UNESCO, Huawei, and Egypt’s Ministry of Education, ran from 2020 to 2023. Key outcomes included:

A National Distance Learning Centre for teacher training.
A digital content studio to create learning materials.
Improved digital infrastructure for schools.
Programmes addressing learning gaps for marginalised groups.

This initiative benefitted 950,000 K-12 teachers, demonstrating how collaboration can drive progress.

Preparing for AI’s Challenges

AI is changing higher education. It simplifies admissions, improves teaching methods, and helps with academic planning. In Egypt, AI helps prepare workers by teaching them new skills and updating their existing ones. But technology alone isn’t enough. Education must also focus on emotional intelligence and critical thinking. Students and teachers need to question what tasks AI should handle and where human skills are needed.

Lifelong Learning in a Tech-Driven World

The 2025 International Day of Education highlights the need for lifelong learning. Schools must promote AI literacy and adaptability to prepare people for rapid changes. Governments should integrate AI into policies responsibly, ensuring it supports, not replaces, human roles.

AI offers incredible opportunities for education. However, it’s up to us to guide its use ethically. This International Day of Education, let’s commit to preparing students and teachers to lead in a world of humans and machines working together.

Stay tuned to Brandsynario for the latest news and updates.

Trump’s Warning: Produce in US or Pay Tariffs

By

Mishal Zarrar

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Jan 24, 2025

Trump’s Warning: Produce in US or Pay Tariffs

During a video appearance at the World Economic Forum in Davos, US President Donald Trump firmly warned global leaders to either manufacture their products in the US or pay hefty tariffs. Speaking from the White House, the president shared his plans to cut taxes, deregulate industries, and take action against illegal immigration.
In a stern message, the President said, “Come make your product in America, and we will give you among the lowest taxes of any nation on earth. But if you don’t make your product in America, which is your prerogative, then very simply, you will have to pay a tariff.” During the speech, Trump also connected the war in Ukraine to oil prices.

Donald Trump also disclosed that he would urge Saudi Arabia and the Organisation of the Petroleum Exporting Countries to bring down the crude prices. “If the price came down, the Russia-Ukraine war would end immediately.” He also sent a message to central banks, stating that he would “demand an immediate reduction in interest rates”—a sign that he might apply pressure on the independent US Federal Reserve.

Stay tuned to Brandsynario for the latest news and updates

Combatting Misconceptions: The Need for Public Education on Tobacco Harm Reduction

By

Sania Saeed

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Jan 23, 2025

Sale-Of-Tobacco-Products-banned-In-Educational-Institutes — Misconceptions about smoke-free products such as vapes, oral nicotine pouches, and heated tobacco products persist.

A recent study led by University College London (UCL) highlights a growing global issue – misconceptions about the risks of vaping and other smoke-free alternatives. The study, published in JAMA Network Open and funded by Cancer Research UK, analyzed survey responses from over 28,000 smokers in England between 2014 and 2023. It found that by June 2023, 57% of smokers believed vaping was as harmful or even more harmful than smoking – a stark increase from previous years. This growing misperception is alarming, as it discourages adult smokers from transitioning to alternatives that could significantly reduce harm.

Pakistan is no exception. Misconceptions about smoke-free products such as vapes, oral nicotine pouches, and heated tobacco products persist, preventing many smokers from considering better alternatives. As Dr. Sarah Jackson from UCL noted, “The risks of vaping are much lower than the risks of smoking, and this isn’t being clearly communicated. Public education must bridge this knowledge gap to ensure smokers can make informed choices about their nicotine use.”

Countries like Japan and Sweden have successfully lowered smoking rates by promoting THR products through informed policies and public awareness efforts. A similar approach in Pakistan could empower smokers to make well-informed decisions. Awareness campaigns should focus on clarifying the difference between smoking and better alternatives, emphasizing that while no nicotine product is risk-free, smoke-free options significantly reduce exposure to harmful chemicals.

Addressing misconceptions requires clear communication from policymakers, healthcare professionals, and media outlets. Misinformation, often driven by sensationalist narratives from Anti-Tobacco Organizations (ATOs), creates unnecessary fear around THR products. A science-based dialogue, supported by regulatory frameworks that ensure quality and safety, can help build public confidence.

With a strategic focus on awareness, accessibility, and regulation, Pakistan can follow the lead of other countries that have successfully reduced smoking rates. Misconceptions should not stand in the way of progress – accurate information is vital in the journey toward a smoke-free future.

4 Pakistani Online Clothing Brands Redefining Fashion

By

Mahnoor Rashid

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Jan 23, 2025

Pakistan’s fashion industry has seen a surge in online clothing brands that blend tradition with modernity, offering unique styles to consumers worldwide. These stores run with the commitment to blending traditional designs with modern wear. With their articles being featured on celebrities like Zayn Malik, they’re evolving the fashion game like no other.

Here are four Pakistani online clothing brands that are changing the game:

1. Rastah

Established in 2018, Rastah is a Lahore-based streetwear label founded by cousins Zain, Ismail, and Adnan Ahmad. The brand merges Western attire with traditional Eastern culture and art, utilizing Pakistani hand looms and woodblock printing techniques. Rastah gained international recognition when celebrities like Timothée Chalamet, Zayn Malik, and Justin Beiber rocked their pieces. Notably, in 2023, Rastah became the first Pakistani brand to showcase at London Fashion Week.

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2. Manto

Manto is a Pakistani-born fashion label that appeals to those looking for a touch of the traditional delivered on contemporary terms. Bold, eye-catching, and unapologetically rebellious, Manto offers comfortable clothing for men and women. Its designs often feature Urdu poetry. The label’s collections include co-ord sets, scarves, tops, outerwear, and more, blending cultural heritage with modern fashion sensibilities.

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A post shared by Manto Store (@wearmanto)

3. Jazmin

Jazmin is renowned for its top-notch quality and wide range of designs. The brand offers premium women’s apparel that combines elegance with modern trends. Their collections include both stitched and unstitched options, allowing customers to choose according to their preferences. Though relatively new, Jazmin’s commitment to excellence has made it a favourite among all looking to shop from the comfort of their homes.

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4. Zaaviay

Zaaviay is a luxury Pakistani designer brand that offers a variety of clothing options, including wedding, and bridal dresses, formal suits, and unstitched designer clothes. The brand focuses on delivering high-quality fabrics and intricate designs, making it a go-to choice for special occasions. Zaaviay’s online presence ensures that customers can conveniently browse and purchase their desired outfits.

These local brands and platforms showcase the innovation and creativity flourishing in Pakistan’s online fashion industry. They stand for embracing cultural heritage while incorporating contemporary designs, they continue to set new standards and captivate audiences worldwide. If you’re looking to shop something new and unique for your wardrobe from the comfort of your home, these places are where to look!

Stay tuned to Brandsynario for more news and information

MrBeast Rumoured to Appear in GTA 6: Fans are Buzzing

By

Mahnoor Rashid

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Jan 23, 2025

Speculation is swirling amongst fans, that the popular YouTuber MrBeast might inspire a character in the highly anticipated Grand Theft Auto 6 (GTA 6). Rockstar Games, known for its satirical take on real-life culture, has long been celebrated for incorporating parodies of celebrities and societal trends into its games. This time, fans believe the social media hero could be next in line for Rockstar’s comedic lens.

The Origin of the Rumours

The buzz began after the GTA 6 trailer dropped, revealing glimpses of the game’s storyline. Fans quickly noticed a heavy focus on social media, with parodies of platforms like TikTok and Instagram Live prominently displayed. This led to speculation that influencers, including a MrBeast-inspired character, might play a role in the game.

While MrBeast is unlikely to appear as himself, players believe Rockstar could create a satirical version of the YouTube king. Jimmy Donaldson, better known as MrBeast, is one of the world’s most popular YouTubers. He has gained popularity through his unbelievably wild challenges, giveaways, and impressive philanthropic efforts. With his fanbase involved, there’s no way GTA 6 would flop.

One fan humourously suggested, “A big final heist robbing MrBeast would go hard,” imagining a mission where players target a fictionalised version of the YouTuber. Given GTA’s history of mocking real-life icons, this idea doesn’t seem far-fetched.

Social Media and GTA 6’s Evolution

Rockstar Games has always excelled at poking fun at contemporary culture, and GTA 6 seems poised to take this to the next level. With social media playing a prominent role in the storyline, the inclusion of influencer culture feels like a natural fit. Fans are eager to see how Rockstar might weave this theme into the game’s missions, characters, and world-building.

In the past, rumours suggested that Joe Rogan could have an in-game radio show in GTA 6, but Rockstar denied this. Now, fans are betting on a comedic nod to MrBeast instead. Rockstar’s ability to exaggerate and mimic real-world figures makes a parody of the YouTuber entirely plausible, and potentially hilarious. However, a trailer is not enough for us to decipher it all.

GTA 6: A Game That Could Set Records

GTA 6, scheduled for release in the fall of 2025, is already generating crazy excitement. Industry analysts predict it will be the largest entertainment launch ever. Moreover, they predict that first-year revenue will be $3 billion. With social media and influencer culture taking centre stage in the game, Rockstar seems to be tapping into themes that resonate with a modern audience. This is the perfect way for them to rack up their numbers.

If MrBeast or a parody of him does appear, it would only add to the game’s cultural relevance. Whether it’s a heist targetting a fictional philanthropist or a satirical jab at influencer culture, fans are eager to see how Rockstar integrates these elements into the chaotic and entertaining world of GTA.

The idea of a MrBeast-inspired character in GTA 6 has fans going crazy with excitement and anticipation. It’s exactly the kind of clever cultural commentary Rockstar is known for. Whether or not the rumours prove true, one thing is certain: GTA 6 is shaping up to be a groundbreaking game that captures the traditions of our times. If Rockstar delivers, as they always do, we’re in for an unforgettable ride.

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Starlink’s Registration in Pakistan Linked to Elon Musk’s Apology

By

Usman Kashmirwala

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Jan 23, 2025

Elon Musk, the founder of Starlink, a satellite internet, recently created social media noise and it took a political turn. The National Assembly Senate Standing Committee on Information Technology, under Senator Palwasha Khan, was called upon to discuss Starlink’s licensing. Some people raised objections against the fact that Musk endorsed an anti-Pakistan narrative.

Starlink Registration

Starlink made a filing for registration in Pakistan on February 24, 2022. However, the process has been delayed because of security clearances required by the Ministry of Interior as well as the newly formed Pakistan Authority for Space and Regulatory Bodies (PASRB). As negotiations continue to take place, PASRB will make the final call.

Elon Musk 'waiting for approval from the government' to launch Starlink in Pakistan - World - DAWN.COM — Source: X

During the meeting, the PTA chairman updated attendees on Starlink’s status, but the focus shifted to Musk’s recent social media behaviour. Musk publicly supported Indian MP Priyanka Chaturvedi’s controversial claim that Pakistan was responsible for issues surrounding grooming gangs in the UK. Calling her remarks “true,” Musk’s alignment with this narrative has fuelled backlash in Pakistan.

Calls for Musk’s Apology

He alleged that Musk has “partnered with India in propounding false allegations against Pakistan,” further stating that these actions could reflect on the future operations of Starlink in Pakistan. Senator Afnan Ullah Khan took it even further by advising the government to accept the license application of Starlink only if a public apology comes forth from Musk.

Brian Basson on X: "🇵🇰 NEWS: @Starlink's registration in Pakistan linked to Elon Musk's apology? Pakistan's National Assembly Senate Standing Committee on Information Technology, chaired by Senator Palwasha Khan, convened on Wednesday — Source: X

“The PTA must consider Musk’s campaign against Pakistan before issuing a license. He should apologize for his statements before any further steps are taken,” Afnan argued.

The Broader Context

This controversy erupts in a backdrop of intense debates concerning grooming gangs within the UK-which has seen much international news. Musk’s statements were an aspect of wider contention between Indian MP Chaturvedi and UK Prime Minister Keir Starmer, who carefully steered the argument away from attributing ethnicity. Chaturvedi claimed Pakistan was a “rogue nation,” something which Musk voiced with full support.

What’s the future for Starlink in Pakistan?

Although Pakistan’s IT Minister Shaza Fatima Khawaja earlier announced that the service of Starlink has been registered in the country. This new controversy casts a shadow over its operation. PTA and PASRB now must balance technological advancements with national feelings.

The future of Starlink in Pakistan depends on how Musk will respond to these criticisms amid increasing public and governmental pressure. Whether he will apologise or not is still a mystery. But this incident really brings out the intersection of global business decisions and geopolitics.

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ICC Drops an Action-packed Champions Trophy Promo

By

Usman Kashmirwala

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Jan 23, 2025

The ICC Champions Trophy 2025 preparations are in full swing, and the International Cricket Council just gave this one a fresh lift by publishing an interesting new advertisement video. Cricket but make it a heist theme, the ad includes top players from across the globe, with Pakistan’s Shaheen Afridi and Shadab Khan, India’s Hardik Pandya, Afghanistan’s Mohammad Nabi, and England’s Phil Salt.

The Heist Promo: A Star-Studded Drama

In a cinematic twist, the ICC’s promo showcases players teaming up in a fictional heist to steal the coveted Champions Trophy. Shaheen and Shadab use teamwork to break into a secured room, while Pandya performs jaw-dropping acrobatics to enter the scene. Mohammad Nabi and Phil Salt add to the suspense as they too attempt to claim the prestigious trophy. The high-energy visuals not only hype the upcoming event but also highlight the competitiveness and global appeal of cricket’s top teams.

The Champions Trophy 2025 will take place from February 19 to March 9, bringing together the world’s best in a highly anticipated fifty-over tournament.

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Off-Field Drama: PCB vs. BCCI

While the promo keeps the fans entertained, the headlines are still dominated by the tensions between the PCB and the BCCI. India’s refusal to travel to Pakistan for security reasons has been a subject of controversy. The BCCI confirmed that it complied with the ICC regulations by agreeing to wear the name of Pakistan on their jerseys, but there is still uncertainty.

A major point of contention is whether the Indian captain Rohit Sharma will attend the captains’ meet in Pakistan. Though media reports had earlier stated that he would not be coming, the BCCI has clarified that no final decision has been made.

ICC Champions Trophy promo or a heist mission? - HUM News — Source: Hum News English

Cricket Meets Diplomacy

The Champions Trophy is more than just a cricketing event; it is the stage for the political undertones that often accompany India-Pakistan relations. The on-field rivalry between the two nations is one of cricket’s biggest spectacles, but off-field tensions continue to cast a shadow over the tournament’s preparations.

What Lies Ahead?

In the lead-up to the Champions Trophy, cricket fans can only hope for some scintillating matches but, at the same time, see some activity on the political front as well. Be it the star-studded promo or the PCB-BCCI dynamics, the road to February 19 promises to be as dramatic as the tournament itself.

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A Slim Galaxy S25 is On its Way!

By

Usman Kashmirwala

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Jan 23, 2025

Samsung-Galaxy-S25-Edge (1) — Source: GSM

Samsung’s Galaxy S25 series didn’t go as many of us anticipated since the company recently had the Unpacked event. In addition to the highly-rumoured Galaxy S25, S25 Plus, and S25 Ultra, the tech giant sent out some teasing shots of their new flagship, Galaxy S25 Edge, targetting those wanting a slim, compact device with a modern look and feel.

Samsung unveils super slim Galaxy S25 Edge, but then didn't say much about it - HardwareZone.com.sg — Source: Hardware Zone

Officially released under the name of “Galaxy S25 Edge,” the company tagged the device from the start by the name of “Galaxy S25 Slim.” Measuring 6.4mm in thickness, the phone carries flat edges with a flat face and a clean, minimalist profile. It offers dual rear cameras, making the slimmed smartphone a striking release compared to all the bulkier models in the pack.

Early Info and Availability End

Though Samsung hasn’t confirmed any detail regarding the complete specs of the S25 Edge, reports are available suggesting the handset might include a 200MP main camera, with the upgraded periscope lens within the slim module. Through the slim device, there are possibilities to get the desired performance in regular use, through the inclusion of a battery which could range from 3,000mAh to 4,000mAh.

The Galaxy S25 Edge will be available initially only in a few markets, such as South Korea and the United States, with further global rollouts done progressively. This highly strategic release may help Samsung test its reception in key regions before expanding to others.

How does it compare to the rest of the S25 lineup?

Already generating buzz are the Galaxy S25, S25 Plus, and S25 Ultra with their Snapdragon 8 Elite chip and other AI features such as AI concierge tools. While these models rely on performance and the latest technology, it seems that the S25 Edge emphasises style and portability. Great for those users who want the premium feel but in a thinner package.

Samsung Galaxy S25 Edge hands-on - GSMArena.com news — Source: GSM Arena

What’s Next?

Samsung’s decision to innovate within the flagship S25 series shows its commitment to offering something for everyone. Whether you’re drawn to the powerhouse Ultra model or the chic S25 Edge, the Galaxy S25 series seems poised to satisfy a broad range of preferences.

There are leaks and official updates, which will continue to come up about S25 Edge specs as well as the price. If the want is of a lightweight and elegant phone, the Galaxy S25 Edge might be the answer.

Stay tuned to Brandsynario for the latest news and updates

Akshay Kumar Confirms Hera Pheri 3: Script Finalised, Production to Begin Soon

By

Sania Saeed

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Jan 23, 2025

The wait is finally over for fans of the Hera Pheri franchise! Akshay Kumar has officially confirmed a third instalment of the iconic comedy series. It is finally moving forward, with filming set to begin by late 2025.

In a recent interview, Akshay shared his excitement about returning to the much-loved series. “I am excited about Hera Pheri 3. If everything goes as planned, we would like to begin shooting by the end of this year. When we were working on the first Hera Pheri, none of us thought it would become a cult classic. When we saw it for the first time, we thought it was just a fun film, but its impact turned out to be legendary.”

Watch here;

The Legacy of Hera Pheri

The original Hera Pheri (2000), directed by Priyadarshan, is one of the most beloved comedies in Indian cinema. It was a success mainly because of the brilliant chemistry between Akshay Kumar, Paresh Rawal, and Suniel Shetty. The trio’s impeccable timing and hilarious antics made the movie a timeless favourite.

In 2006, the sequel Phir Hera Pheri continued the adventures of Raju, Baburao, and Shyam, further consolidating the franchise as a comedy classic. Year by year, fans have waited for a third part of the film aswell, eager to relive some magic.

**What to Expect from Hera Pheri 3**

The long-awaited movie will revert the lead trio into its original setting. Akshay Kumar plays Raju again, while Paresh Rawal returns as the wacky Baburao Ganpatrao Apte and Suniel Shetty as the practical Shyam. Indeed, the Hera Pheri 3 scripting is complete while the production details are in complete motion.

So much so, that Akshay Kumar looked ecstatic about romancing his actresses, especially as Paresh Rawal. “Paresh naturally makes you smile. Even on other shoots, lots of laughter is exchanged. Overall, our time together on sets has always been extra special.”

Akshay Kumar’s Upcoming Projects

Akshay Kumar is also geared up for Sky Force, a film with Veer Pahariya, Nimrat Kaur, and Sara Ali Khan. It’s scheduled to be released on January 24, 2025.

The return of the Hera Pheri franchise has already started generating buzz among fans, who are eagerly waiting to see their favourite trio back on screen. A witty script and beloved characters have made Hera Pheri 3 promise the same laughter and charm that made the series a legend.

Stay tuned to Brandsynario for more news and updates.

Google Doodle Celebrates Wolf Moon with Interactive Game

By

Yousuf Yaseen

-

Jan 23, 2025

Google Doodle Celebrates Wolf Moon with Interactive Game

Google has marked the last Half-Moon of January, also known as the Wolf Moon, with an engaging interactive game on its homepage. The game combines fun with education, allowing users to explore the lunar cycle while connecting various moon phases.

The game introduces players to moon phases like the waxing crescent, full moon and waning gibbous, testing their knowledge and strategy as they compete to score the highest points. The GOOGLE logo adds a celestial touch with two glowing half-moons in place of the usual Os, setting the stage for an immersive lunar-themed experience.

The Wolf Moon, named after wolves’ howling during January’s winter nights, symbolises survival and perseverance. The game encourages users to “join the pack” and embrace the challenge, creating an exciting mix of cultural and scientific exploration.

Users can also download the “Doodle Half Moon Rises” wallpaper for mobile or desktop to stay connected with the game and keep track of lunar phases. Accessible on both desktop and mobile devices, the game offers a quick, fun way to learn while enjoying short breaks.

Google’s Doodle once again blends entertainment and education, sparking curiosity about the moon’s phases and cultural significance while delivering a fun gaming experience for all.

How to Play

The game is easily accessible through the Google homepage and works on mobile and desktop devices. It’s quick, easy and perfect for short breaks, offering a fun way to learn about the moon’s phases while playing.

Google’s latest Doodle entertains and educates users about the lunar cycle, encouraging curiosity and engagement while having fun. Whether you’re a casual player or someone who loves a good challenge, this new Doodle brings together entertainment and education in a unique way.

Stay tuned to Brandsynario for the latest news and updates.

Kapil Sharma Faces Death Threat Claiming to be from Pakistan

By

Sania Saeed

-

Jan 23, 2025

Kapil Sharma Faces Death Threat Claiming to be from Pakistan

Kapil Sharma, India’s beloved comedian, has recently found himself in a troubling situation. According to police, the comedian received a chilling death threat email allegedly sent from Pakistan. This alarming news has sparked concerns among fans and the entertainment industry alike. Here’s what we know so far.

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A post shared by Kapil Sharma (@kapilsharma)

Email Threat Shocks Bollywood

The email from a threat that seemed to be emanating from Pakistan, allegedly had a threat in which dire consequences awaited Kapil Sharma within eight hours of noncompliance with specific demands. The police further clarified that the seriousness of the email was heightened, since Sharma handled it confidentially. It ended with a name—“BISHNU.”

FIR Registered Against Unknown Sender

Sharma has filed FIR with the Amboli Police under Section 351(3) of the BNS Act. Authorities have started tracing the sender and probing into its authenticity. As celebrities are being targeted more frequently, the police are taking care of this matter.

Not the First Target

Kapil Sharma joins the list of celebrities who have received such threats. Recently, Rajpal Yadav, Sugandha Mishra and Remo D’Souza have received threatening emails. Yadav filed his complaint after finding the email in his spam folder. Yadav said that he hopes the authorities will take steps to ensure the safety of all artists.

Increased Security for Celebrities

Given the increase in threats, Mumbai Police are increasing security for celebrity personalities. Other incidents that created a surge in awareness about celebrity safety was when threats were issued against Salman Khan and Saif Ali Khan was attacked.

Their safety is essential since they make millions happy. As the investigations continue, the fans are hoping their favourite stars will soon be safe again.

Stay tuned to Brandsynario for more news and updates.

Saudi Arabia Intends to Put $600bn in New US Investment

By

Yousuf Yaseen

-

Jan 23, 2025

Saudi Arabia Intends to Put $600bn in New US Investment

Saudi Arabian Crown Prince Mohammed bin Salman informed President Donald Trump of the kingdom’s keen interest in investing $600 billion in expanded trade and investments with the U.S. over the next four years, according to the Saudi state news agency on Thursday.

During a phone call between the two leaders, the Crown Prince highlighted that the proposed reforms could pave the way for ‘unprecedented economic prosperity.’ The report also mentioned Saudi Arabia’s willingness to make investments under certain conditions. However, it did not specify whether the $600 billion would come from public or private funds, nor how it would be allocated. It was noted that the investment “could increase further if additional opportunities arise.”

President Trump, in turn, reiterated that he would consider making Saudi Arabia his first foreign destination during his next term if Riyadh agreed to buy $500 billion worth of American products, similar to his first tenure.

”I did it with Saudi Arabia last time because they agreed to buy $450 billion worth of our products. I said I’d do it, but you have to buy American products, and they agreed to do that,” Trump said, referring to his 2017 visit to the Gulf kingdom.

Stay tuned to Brandsynario for the latest news and updates.